On September 5, Lu Chen first Album «My Old Classmate» in WeChat music preheating propaganda. 9月5日,陆晨首张专辑《同桌的你》在飞讯音乐预热宣传。 This Album that has been through repeatedly for two months to complete, without doubt after is Lu Chen Workshop was established , the true agenda, its sales success or failure affects Lu Chen to a great extent in the status of pop music. 这张历经两个多月时间完成的专辑,无疑是陆晨工作室成立之后真正的业务重心,它的销售成败在很大程度上影响到陆晨在流行乐坛的地位。 No independent artist , to promote own first individual Album after making a debut quickly. 没有哪位独立艺人,在出道之后这么快就推出自己的第一张个人专辑。 As singer that the reputation rose up recently, Lu Chen talent without a doubt, many songs that he creates were in the Original sound list, " Singing China » in original work version also brushes the list in the WeChat music frequently. 作为一位新近名声鹊起的唱作人,陆晨的才华无可置疑,他所创作的多首歌登上了原音榜,《唱响中华》里的原创作品现场版也在飞讯音乐频繁刷榜。 Therefore in the show business community clear(ly) paid attention to the person who this Album network sold to be many in secret, but not everyone favored " My Old Classmate » sales volume, sound that in the tide blog had write off many. 因此圈内明里暗中关注这张专辑网络发售的人并不少,但并不是所有人都看好《同桌的你》的销量,浪潮博客里不乏有唱衰的声音。 First is Lu Chen has not conducted the propaganda hype to this Album flower big strength, he had the advertisement in oneself blog, the propaganda position of WeChat music website is also very ordinary, the feeling is in the pouch does not hate to put up the cash shyly. 首先是陆晨没有对这张专辑花大力气进行宣传炒作,他就在自己的博客里面打了广告,飞讯音乐网站的宣传位置也很普通,给人感觉是囊中羞涩舍不得砸钱。 The present artist wants is not lucky through the packing promotion, basically is dream of a fool, if new vagabond singer Album does not spend the big strength to conduct the propaganda hype, the sales volume is often dreary. 现在的艺人想要不通过包装推广走红,基本上是痴人说梦,新歌手的专辑如果不花费大力气进行宣传炒作,销量往往非常惨淡。 Related shareholder, for example WeChat music class/flow website and gateway media, will neglect unintentionally, easily does not give the free propaganda resources, this was the unspoken rule in industry. 相关的利益方,比如飞讯音乐之流的网站和门户媒体,也会有意无意地加以忽视,轻易不给免费的宣传资源,这都算是行业内的潜规则了。 Like Lu Chen in «Singing China» in these original works, many songs was in the click list and downloading list of WeChat music, but with «Singing China» ending but the quick falling down list goes into hiding. 像陆晨在《唱响中华》里的那些原创作品,多首歌登上了飞讯音乐的点击榜和下载榜,但都随着《唱响中华》的落幕而很快掉下榜单销声匿迹。 The reason is very simple, Lu Chen has not put up the cash in the WeChat music dozen of advertisements, how this important promoted resources can make him occupy in vain, can be on the list to beam with joy shows due respect for the feelings. 原因很简单,陆晨没有在飞讯音乐砸钱打广告,这种重要的推广资源怎么能让他白白占着,能够上榜露脸已经算是非常给面子。 If the WeChat music is not the Capital City TV «Singing China» partner, it is estimated that simply does not have the opportunity to be on the list! 如果飞讯音乐不是京城卫视《唱响中华》的合作方,估计根本没机会上榜！ This Lu Chen cooperates with the WeChat music officially, the latter took away the exclusive marketing rights, a small advertisement position must pay 100,000 dollars in the same old way the real gold/metal silver. 这次陆晨跟飞讯音乐正式合作,后者拿走了独家销售权,一个小小的广告位照样得付出10万块钱的真金白银来。 Normally, depending on the prestige of «Singing China» champion, Lu Chen the Album also has bright prospects. 正常情况下,挟《唱响中华》冠军之威,陆晨的这张专辑还大有可为。 But he ran upon several strong opponents! 可是他偏偏撞上了几位强劲的对手！ First opponent Cui Zhengzhi. In 2014 the Xiangnan TV 《Super Boy》 second place, signs the Company orange field entertainment, on September 1 preheating propagandized individual first Album «Aggravation» in the WeChat music. 第一位对手崔正智。2014年湘南卫视《超强男声》亚军,签约公司橙田娱乐,9月1号在飞讯音乐预热宣传个人首张专辑《惹火》。 Idol vagabond singer of this Sino-South Korean hybrid, is the lord of industry big alligator orange field entertainment pushes the new artist. 这位中韩混血的偶像歌手,是业界大鳄橙田娱乐的主推新艺人。 His Album after about a year of fermentation. Absolutely is the excellent work, its song «Aggravation» currently ranks the WeChat music network click list first place, is it may be said that threatening! 他的这张专辑经过将近一年时间的酝酿。绝对是精良之作,其主打歌《惹火》目前排名飞讯音乐网点击榜首位,可谓来势汹汹！ Second opponent Zou Bei, in 2015 the deep sea satellite TV trump card variety show «National Idol» champion, signs the star light media. But star light media exactly 【StarryLive】 Holding Company. 第二位对手邹蓓,2015年深海卫视王牌综艺节目《国民偶像》冠军得主,签约星光传媒。而星光传媒恰恰正是【星光秀场】的控股公司。 Zou Bei graduates from the Shanghai sound, is a true talented woman, she brings similarly is «Stamen and pistil individual first Album Blooms» that on September 2 started in the WeChat music preheating. 邹蓓毕业于沪音,是一位真正的才女,她带来的同样是个人首张专辑《绽放的花蕊》,9月2号开始在飞讯音乐预热。 As for the third opponent, that without doubt was the Lu Chen old acquaintance- ice Xiaoxiao. 至于第三位对手,那无疑是陆晨的老熟人了-凌晓萧。 Ice Xiaoxiao displays abnormally in " Super Singer » finals, finally only attained 5 th. 凌晓萧在《最强唱作人》的决赛里发挥失常,结果只拿到了第五名。 His being defeated said strictly also really has with Lu Chen selects the relations, group of fans of both sides once fought life and death, the nevertheless Lu Chen side in the tide blog won the victory finally. 他的落败严格说起来跟陆晨还真的有那么点关系,双方的粉丝团曾在浪潮博客斗得你死我活,最后还是陆晨方赢得了胜利。 This ice Xiaoxiao «Really Loves depending on individual first Album Invincible» lands the WeChat music to Lu Chen, without doubt has intense revenge flavor. 这一次凌晓萧挟个人首张专辑《真爱无敌》登陆飞讯音乐对上陆晨,无疑带着很强烈的复仇味道。 Ice Xiaoxiao signing Company is Jin Hongwei Juxing Company! 凌晓萧的签约公司是金宏伟的聚星公司！ His individual Album and Lu Chen fabrication time should be up, on September 3 started the preheating propaganda. 他这张个人专辑和陆晨制作时间应该是差不多的,9月3号开始预热宣传。 Four new artist new vagabond singer simultaneously in WeChat music first round individual Album. And the time so conducts the propaganda crowded preheating, such situation has never had in the WeChat music website history. 四位新艺人新歌手同时在飞讯音乐首发个人专辑。并且时间如此密集地进行宣传预热,这样的情况在飞讯音乐网站历史上是从来没有过的。 Usually, only if the mortal enemy, or hypes intentionally, otherwise entertainment Record and between broker Company has the tacit understanding, artist first round Album will often stagger the propaganda time interval, avoids having the situation of competition play to appear. 通常来说除非是死敌,或者是故意炒作,否则娱乐唱片和经纪公司之间都有着默契,旗下艺人首发专辑往往会错开宣传时段,避免出现打对台戏的情形出现。 The competition of pop music is also very frigid, every year has lots of up-and-comers to emerge, has the qualifications to have Album, is various Company thrusts roles, no one wants to fight at close quarters with the opponent at crucial moments. 流行乐坛的竞争也是非常惨烈,每年都有大量的新人涌现,有资格出专辑的,无不是各家公司力推的角色,谁也不想在关键时刻和对手刺刀见红。 Kills the enemy 1000. Possibly self-inflicted injury 800! 杀敌一千。可能自伤八百！ But orange Tian Yule, the star light media and Juxing Company, are industry top or first-class big Company. 而橙田娱乐、星光传媒和聚星公司,都是业界顶级或者一流的大公司。 The conceivable their three parties fight the same place, what kind of intensity the scene will be. 可以想象他们三方战到一起,场面将会是如何的激烈。 In fact now the main advertisement position of WeChat music network, has basically been carved up by three Company. And at the blog, forum and placard and so on places, their propaganda campaigns is very fierce! 事实上现在飞讯音乐网的主要广告位,基本上已经被三家公司瓜分掉。并且在博客、论坛、帖吧等等地方,他们的宣传攻势都很凶猛！ In comparison, Lu Chen simply is much weaker! 相比之下,陆晨简直都弱得可怜！ Simplest, Lu Chen makes a debut in «Singing China», after winning the championship, he has not participated in any circular. Also has not done the advertisement to hold the fans conference to brush the face, is low-key simply not likely a artist. 最简单的来说,陆晨在《唱响中华》出道,夺得冠军之后,他没有参加任何的通告。也没有拍广告开粉丝见面会刷脸,低调得简直不像个艺人。 Cui Zhengzhi, Zou Bei and ice Xiaoxiao, which is not propagandizing itself everywhere, the present life quick rhythm time, the rise of star idol is very frequent, the fans are fickle are easy, on the artist of entertainment story, quick will not be given to fade from the memory frequently. 崔正智、邹蓓和凌晓萧,哪个不是在到处宣传自己,如今的生活快节奏时代,明星偶像的起起落落是非常频繁的,粉丝们喜新厌旧非常容易,不经常上娱乐新闻的艺人,很快就会被人给淡忘掉。 Lu Chen is competent, but his does not put through not to hype, the sentiment of great difficulty accumulating, will soon be consumed completely. 陆晨是有实力,可他这样不接通告不炒作,好不容易积累下来的人气,用不了多久就会被消耗殆尽。 Now was not 80-90 ages, a being lucky song can sing more than ten 20 years! 现在可不是80-90年代了,一首走红的歌能唱个十几二十年！ „We biggest problem, most songs in nevertheless Album, had the resources in the network...” “我们最大的问题,还是专辑里的大部分歌曲,在网络上都有资源了...” Lu Chen Workshop, the Lu Xi manager office acts as the small conference temporarily. 陆晨工作室,陆熙的经理办公室临时充当了小会议。 Besides onstage Chen Xiaomei, Workshop other members all on the scene, moreover adds on Schoolmate Li Mubai again. 除了前台陈小美之外,工作室的其他成员悉数在场,另外再加上李慕白同学。 The elder sister rubs the brow that wrinkled, said reluctantly: „Therefore the consumption desire of fans will not be strong.” 姐姐揉了揉皱紧的眉头,无奈地说道:“所以粉丝们的购买欲望不会很强。” Compares Cui Zhengzhi, Zou Bei and Album of ice Xiaoxiao three competitors, Lu Chen this «My Old Classmate» transparency is very high, the complete 10 songs can obtain by search the free resources in the network, lacks the mystery and anticipation feels, naturally greatly reduced the consumption desire. 相比崔正智、邹蓓和凌晓萧三位竞争对手的专辑,陆晨这张《同桌的你》透明度很高,全部十首歌在网络上都能搜到免费的资源,缺乏神秘感和期待感,自然就大大降低了购买欲望。 Especially in facing situation of powerful competition, the amateurs of many popular music may very much after the Lu Chen Album on the shelf, to online searches for the pirating content, is willing to spend money on other three new Album. 尤其是在面对强大竞争的情况下,很多流行音乐的爱好者很有可能在陆晨的专辑上架之后,到网上搜盗版内容,更愿意将钱花在其他三位的新专辑上。 Present Lu Xi, has entered to the role of Manager Workshop and in manager more and more, she must spend lots of time to understand that every day network and show business community news trend, racking one's brains is Lu Chen supplies ideas. 现在的陆熙,已经越来越进入到工作室经理和经纪人的角色之中,她每天都要花费大量的时间去了解网络和圈内的消息动态,殚精竭虑地为陆晨出谋划策。 She said: „I received the WeChat music business in charge of hitting a moment ago the telephone, inquired that we need to extend the time of Album on the shelf backward, in order to avoid has a collision with Cui Zhengzhi.” 她说道:“刚才我接到飞讯音乐业务主管打来的电话,询问我们是不是需要将专辑上架的时间向后推延,以免跟崔正智撞车。” According to agreement that Workshop and WeChat music reaches, «My Old Classmate» in the September 5 preheating propaganda, on September 8 official on the shelf sale. 按照工作室和飞讯音乐方面达成的协议,《同桌的你》在9月5号预热宣传,9月8号正式上架销售。 Cui Zhengzhi «Aggravation», unexpectedly also on the same day on the shelf! 崔正智的《惹火》,居然也是在同一天上架！ This entertainment world new generation idol was not the common character, his father is the domestic renowned actor, mother is the South Korean well-known artist, therefore was very broad in the show business community personal connection, the supporter was numerous. 这位娱乐圈新生代偶像可不是一般的人物,他的父亲是国内著名演员,母亲是韩国知名艺人,因此在圈内人脉很广,支持者众多。 Orange field entertainment that he signs, is big Company of industry big level, has numerous star idols, and the cooperation between Xiangnan TV is quite close, wore the same pants on the difference. 他签约的橙田娱乐,更是业界大咖级的大公司,旗下拥有众多的明星偶像,并且跟湘南卫视之间的合作极为紧密,就差穿同一条裤子了。 Has the personal connection to have the background, has the top big Company support . Moreover the Cui Zhengzhi look handsome appearance fashion, receives the model of Han wind small fresh meat the young people welcome at present very much, the fan of its tide blog is close to 10 million! 有人脉有背景,更有顶级大公司支持,而且崔正智相貌英俊打扮时尚,正是眼下很受年轻人欢迎的韩风小鲜肉的典范,其浪潮博客的粉丝接近1000万！ No matter inside has many real powder or the zombie powder, solely on sentiment, absolute steamroll Lu Chen! 不管里面有多少真粉或者僵尸粉,单单就人气而言,绝对碾压陆晨！ Cui Zhengzhi first Album, it may be said that attracts much attention. 崔正智的首张专辑,可谓是备受瞩目。 However so the coincidence has a collision with Lu Chen, that was very thought-provoking. 但是如此巧合地跟陆晨撞车,那就很耐人寻味了。 Must usually know, preheating and time great distance of on the shelf on the WeChat music website will not be long, 34 days are best, five days, but the propaganda of Cui Zhengzhi starts from 1 st! 要知道通常来说,在飞讯音乐网站上预热和上架的时间相隔都不会太久,三四天是最佳的,五天也可以,而崔正智的宣传是从一号开始的！ Zou Bei Album in yesterday's on the shelf, ice Xiaoxiao Album is today. 邹蓓的专辑在昨天上架,凌晓萧的专辑是今天。 Those present smelled a thick plot flavor, Li Feiyu and Chen Xin and the others show the look that worried about, stands up straight to sit the straight body including always careless Li Mubai. 在场的人都闻到了一股浓浓的阴谋味道,李飞宇和陈欣等人不禁露出了担忧的神色,连向来大大咧咧的李慕白都挺起腰杆坐直身体。 This Third Young master Li is mixed a face to be ripe, but the Lu Chen Album first round also somewhat relates with him. 这位李三少原本是来混个脸熟的,不过陆晨专辑首发跟他还真有点关系。 Because he is the core figure of Lu Chen group of fans, is indispensable existence. 因为他是陆晨粉丝团的核心人物,是不可或缺的存在。 Li Mubai has not thought how from the start sends Album also troublesome, involves so many issues. 只是李慕白压根没想到发张专辑还如何麻烦,牵扯到这么多的问题。 He whispered: „Expensive circle is really chaotic.” 他不由地嘀咕道:“贵圈真乱啊。” Un, these words are also Lu Chen tell him similarly. 嗯,这句话同样也是陆晨告诉他的。 Everyone is not a fool, no one will forget that gratitude and grudges between Lu Chen and Xiangnan TV, must say that purely is the coincidence, that really a little insulted the intelligence quotient. 大家不是傻瓜,谁都不会忘记陆晨和湘南卫视之间的恩怨,要说纯粹是巧合,那就实在有点侮辱智商了。 Naturally perhaps the colossus like Xiangnan TV, disdains to haggle over with Lu Chen radically, but as the orange field entertainment of partner may not necessarily, their definitely being glad make Cui Zhengzhi step on the Lu Chen high-rank very much. 当然像湘南卫视这样的庞然大物,或许根本不屑同陆晨计较,但是作为合作方的橙田娱乐可就未必了,他们肯定很乐意让崔正智踩着陆晨上位。 Has had direct conflict ice Xiaoxiao with Lu Chen actually, instead does not have the too big threat, because everyone knows that he is what goods, the mass estimation of Album is impossible to be very high. 倒是跟陆晨有过直接冲突的凌晓萧,反而没有太大的威胁,因为大家都知道他是什么货色,专辑的质量估计不可能很高。 Lu Xi analysis ice Xiaoxiao mixes, wants to borrow potential to hype most likely. 陆熙分析凌晓萧掺入进来,十有八九是想借势炒作一把。 Four sang is the rookie to put together the Album first round in the WeChat music strength, without doubt was very good hype hot spot. 四位唱作新人在飞讯音乐力拼专辑首发,无疑是很好的炒作热点。 Jin Hongwei is the industry hypes the king illustriously. 金宏伟就是业界赫赫有名的炒作大王。 After first has the wolf, has the tiger, how then Lu Chen should face their challenges? 前有狼后有虎,那么陆晨该如何面对他们的挑战呢？ Everyone's vision, all centralized on his body. 所有人的目光,全都集中在了他的身上。 Lu Chen is actually the unexpected calmness, smiles to say with a smile: „Actually everyone thought seriously the issue.” 陆晨却是出人意料的镇定,笑笑道:“其实大家把问题想得过于严重了。” His smiling face, still filled self-confidently. 他的笑容,依然充满了自信。 ------------ ------------ First first delivers, seeks the monthly ticket and subscription support, Thank you everyone, in the evening also has second!( To be continued.) 第一更先送上,求月票和订阅支持,谢谢大家,晚上还有第二更的！(未完待续。)