The capital from that day of birth, in each pore filled was dirty and bloody. 资本从诞生的那一天起,每一个毛孔里都充满了肮脏和血腥。 These two famous sayings annotated the essence of commercial excellently, the earlier development of domestic Internet industry, is bloody battle and annexation process, what followed is the jungle principle of law of the jungle, several giants fight with all might all from Red Sea, bone inside filled swallowed all wolf. 这两句名言极好地诠释了商业的本质,国内互联网产业的前期拓展,就是血淋淋的厮杀、吞并过程,遵循的是弱肉强食的丛林法则,几位巨头无不是从红海里面拼杀出来的,骨子里面充满了吞噬一切的狼性。 They call it the business rule. 它们将其称为商业规则。 But the domestic political system, decided this limitless barbaric expansion must be contained, the result that because the giant monopolizes suppresses the innovative spirit in the enormous degree, making the small and medium-sized enterprise very difficult to obtain the foothold. 但国内的政治体制,决定了这种无限野蛮扩张是必须要被遏制的,因为巨头垄断的结果就是在极大程度上扼杀创新精神,让中小型企业很难获得立足之地。 But internally gobbles up the giant who grows small and weakly, facing overseas big alligator peer, seems very weak. 而在国内吞吃弱小成长起来的巨头,面对国外的大鳄同行,又显得非常虚弱。 This situation caused upper level the social vigilance and reconsideration finally, after difficult gambling, in September 2005, the commercial creativity copyright protection bill came out officially, exists by the supplement regulations of patent copyright laws. 这种情况最终引起了社会上层的警惕和反思,经过一番艰难的博弈,2005年9月,商业创意版权保护法案正式出炉,以专利版权法规的补充条例而存在。 This laws in view of the Internet for the lord new industry, the protection enterprise unit have the original commercial creativity pattern, is not imitated and invaded by others 's plagiarism, in turn urges the industrial upgrading to expand, forms the good market competition atmosphere, avoids falling into during the vicious circulation. 这条法规针对互联网为主的新型产业,保护企业单位具有独创性的商业创意模式不受他人的抄袭、模仿、侵占,进而促使产业升级扩大,形成良好的市场竞争氛围,避免陷入恶性的循环之中。 The laws stipulated, the commercial creativity copyright only accepts the application of enterprise unit, after verification issues the creativity copyright protection proof, the term of validity is 12 months. 法规规定,商业创意版权只接受企业单位的申请,通过审核之后颁发创意版权保护证明,有效期是12个月。 In other words gives you one year of development time, one year later must face the fierce competition of market, if cannot grow strong to establish the superior in the protection period the status, was defeated do not complain. 也就是说给你一年的发展时间,一年之后就要面对市场的残酷竞争,如果不能在保护期内发展壮大建立优势的地位,那么被人打垮也就不要抱怨了。 And commercial creativity copyright protection laws formulation after implementation, was jointly established the commercial creativity copyright protection office by national Ministry of Commerce, the informationization sections and copyright bureau three parties, the abbreviation created to guarantee the office. 商业创意版权保护法规制定并且通过实施之后,由国家商业部、信息化部和版权总局三方联合成立了商业创意版权保护办公室,简称创保办。 Creates insurance to hold the examination, supervision and the arbitration work responsible commercial creativity copyright, the department not big power is big. 创保办负责商业创意版权的审批、监督和仲裁工作,部门不大权力不小。 But the implementation of laws and creates to guarantee the establishment of office, truly protected the interests of small Internet enterprise to a great extent, gave them the space of existence and development. 而法规的实施和创保办的成立,也确实在很大程度上保护了中小互联网企业的利益,给了它们生存发展的空间。 At present three in domestic seven Internet giants, dependence this laws protection grows, many middle-and-small creative enterprises are benefit significantly, it makes everyone be brave in innovating and is bold in making innovations! 目前国内七大互联网巨头里的三家,正是依靠这条法规保护成长起来的,还有很多中小型创意企业更是得益匪浅,它让大家敢于创新、勇于创新！ Interestingly. Because the splendid achievement of internal commerce creativity copyright protection laws, caused also to approve similar plan faced with the European and US country of similar issue, established the corresponding organization. 有意思的是。由于国内商业创意版权保护法规的出色成果,使得面临同样问题的欧美国家也通过了类似的方案,建立起了相应的机构。 Lu Chen one month ago, lets Lu Xi in the name of Lu Chen Workshop. To creating to guarantee the office to propose the creativity copyright protection of Zhong chou(crowdfunding) pattern applied, but is still gone with no news. 陆晨早在一个月前,就让陆熙以陆晨工作室的名义。向创保办提出了众筹模式的创意版权保护申请,但是至今渺无音信。 The application copyright protection is not very easy, creating insurance manages is not supercomputer master control «China music library», needs to conduct the tedious artificial verification, the time flow is very naturally long. 申请版权保护是很不容易的,创保办可不是超级电脑主控的《大中华音乐库》,需要进行繁琐的人工审核,时间流程自然很长。 Because certain said not bright way unclear factor. Even if there is original creativity pattern, is still not necessarily able the final examination. 而且因为某些说不明道不清的因素。就算是具备独创性的创意模式,也未必能够得到最终的审批。 In the industry, this protection card is also called „golden birth permit”. 在业界,这张保护证也被人戏称为“黄金准生证”。 It is said so long as attains this card the Company enterprise, immediately has the attention of venture capital! 据说只要拿到这张证的公司企业,立刻就有风险投资的关注！ Lu Chen not in the ambition that the Internet industry flexes the muscles, but he does not want to spoil this very good creativity in vain, therefore asked Li Mubai to help inquire, at least inquired the progress that verified, was full of the promise examining. 陆晨并没有在互联网产业大展拳脚的野心,但是他不想白白糟蹋这个很好的创意,所以就请李慕白帮忙打听,至少询问一下审核的进度,有没有希望过审。 Without hope, he gets online the operation the Zhong chou(crowdfunding) net directly, no longer suffering waiting. 如果没有希望,那他就直接将众筹网上线运营,不再煎熬等待了。 Li Murong looked at the Lu Chen creativity archives. He hesitated the moment, said: „Your this project idea is very interesting, but involves the folk to gather capital this?” 李慕容看完了陆晨的创意文案。他沉吟了片刻,说道:“你这个项目想法很有意思,但是不是涉及到民间集资这块？” Folk gathering capital belongs to the mine field, the charge of illegal gathering capital is very heavy, the Zhong chou(crowdfunding) pattern also really has the similarity. 民间集资属于雷区,非法集资的罪名是很重的,众筹模式还真的有类似之处。 Lu Chen replied without hesitation: „From the angle of commercial and resource flow, Zhong chou(crowdfunding) is actually a form of group buy, has difference essentially with illegal gathering capital!” 陆晨不假思索地回答道:“从商业和资金流动的角度来看,众筹其实是一种团购的形式,和非法集资有本质上的差别！” „All project Zhong chou(crowdfunding) cannot by the stockholder's rights or the fund as the return, the project initiator cannot promise the income in any fund to the supporter, must by the material object, service or the media content as the return.” “所有的项目众筹不能够以股权或是资金作为回报,项目发起人更不能向支持者许诺任何资金上的收益,必须是以实物、服务或者媒体内容等作为回报。” „A support to project is the purchasing behavior, rather than investment behavior!” “对一个项目的支持属于购买行为,而不是投资行为！” On his face shows the self-confident look. Continues to speak with confidence: „For example I find out Record, initiates Zhong chou(crowdfunding) in the platform, summoned that the fans come to subscribe, so long as satisfies the fund that the manufacture publisher needed to be declared a success.” 他的脸上露出自信的神色。继续侃侃而谈:“比如我想出张唱片,在平台上发起众筹,号召粉丝们前来认购,只要满足了制作发行所需的资金就宣告成功。” „This pattern can promote to many levels similarly. For example the development of new product, having Record can Zhong chou(crowdfunding), publishing books to be able Zhong chou(crowdfunding), making the movie can Zhong chou(crowdfunding), even if the charitable relief can also complete through Zhong chou(crowdfunding)!” “这种模式同样可以推广到更多的层面。比如新产品的开发,出唱片可以众筹,出书可以众筹,拍电影可以众筹,哪怕是慈善救济也可以通过众筹来完成！” For this project, Lu Chen leafed through itself in the memory in the dream world obtaining. Many details he firmly in heart, therefore facing the question of Li Murong, his reply is watertight. 为了这个项目,陆晨翻遍了自己在梦世界里得到的记忆。很多细节他都牢牢记在了心里面,所以面对李慕容的质疑,他的回答滴水不漏。 This confident self-confidence, making Lu Chen appear the makings charm that some type and his age does not tally. 这种胸有成竹的自信,让陆晨显现出某种和他年龄不相符合的气质魅力。 Sits shines in Li Murong Su Daiwan eye. 坐在李慕容身旁的苏黛婉眼睛亮了亮。 She does not know that thought of what/anything, nods slightly, in the pupil exudes to wipe the happy expression. 她不知道想到了什么,微微地点了点头,眸子里泛起一抹笑意。 !! 啪！啪！ Finishing speaking of Lu Chen, the Li Murong racket made a sound the palm. 陆晨的话音刚落,李慕容拍响了手掌。 This Li Family Eldest Young Master praised: „Very splendid, this is I had listened to recent years the best new creativity pattern.” 这位李家大少赞道:“很精彩,这是我近年来听过的最好的新创意模式。” He turns head to say to Li Mubai: „In all friends who Mubai, you know, only then Lu Chen is you are worth associating truly, I do not run over in vain in the evening.” 他扭头对李慕白说道:“慕白,你认识的所有朋友里面,只有陆晨才是你真正值得交往的,不枉我晚上跑过来一趟。” Li Mubai flexure smiled difficultly, smiles a little stupidly. 李慕白挠了挠头笑了起来,笑得有点傻。 The Lu Chen smile said: „Brother Li too praised, is actually a small idea.” 陆晨微笑道:“李大哥太夸奖了,其实就是个小点子而已。” Li Murong shakes the head: „Even the small idea, still has the gold value, is the profit core of your Zhong chou(crowdfunding) platform the project commission? How that ensure the project success and project initiator will not abscond to escape perhaps are the biggest problems, needs to conduct the strict project verification, definitely cannot do by your one person.” 李慕容摇摇头:“就算是小点子,也有着黄金价值,你这个众筹平台的盈利核心是项目佣金吧？那如何保证项目成功和项目发起人不会卷款逃跑恐怕是最大的问题,需要进行严格的项目审核,靠你一个人肯定是做不起来的。” The Zhong chou(crowdfunding) pattern is mainly constituted by the project initiators, supporters and platform three parties, the Zhong chou(crowdfunding) failure is actually simple, refunded directly to the supporter was good, but if the project were defeated in the process of implementation, that means that the supporter will unable to obtain any compensation. 众筹模式主要由项目发起人、支持者和平台三方构成,众筹失败倒是简单,直接退钱给支持者就行了,但要是项目在实施过程中失败,那意味着支持者将得不到任何的补偿。 This is the exemption of platform, but the project failure will also damage the enthusiasm and confidence of supporter, means the loss on prestige to the Zhong chou(crowdfunding) platform. 这是平台的免责条款,不过项目失败也会打击到支持者的热情和信心,对众筹平台来说意味着信誉上的损失。 The Li Murong issue is pertinent! 李慕容的问题可谓是一针见血！ Lu Chen said confidently: „Right, because I build this platform to serve for myself at present, if will expand to do in the future in a big way, that must certainly introduce the professional manager, formulates to have the provision of safeguard to come perfectly.” 陆晨坦然说道:“没错,因为目前我建立这个平台是为自己服务的,如果将来扩张做大,那肯定要引入职业经理人,制定出更加完善有保障的条款来。” Li Murong nods satisfied. 李慕容满意地点了点头。 In the present young people, little has Lu Chen like this to be cool-headed, the working process to think extremely. 现在的年轻人里面,极少有陆晨这样头脑冷静、做事经过深思熟虑的。 He said with a smile: „I forgot quickly, you are an artist.” 他笑道:“我都快忘记,你是一名艺人。” This does not disparage, but is the praise, because the Lu Chen performance must be more like a market elite! 这不是贬低,而是夸赞,因为陆晨表现得更像是一位商场精英！ „Artist how?” “艺人怎么啦？” Finally Su Daiwan does not comply, is angry saying: „My nevertheless artist!” 结果苏黛婉不答应了,嗔道:“我还是一名艺人呢！” Li Murong hehe smiles, had not explained that but gripped her hand gently, in the eye pupil is completely the affection. 李慕容呵呵一笑,也没有解释,只是轻轻握住了她的手,眼眸里尽是深情。 The Su Daiwan elegant face one red, lowers the head shyly. 苏黛婉俏脸一红,羞涩地低下了头。 Li Mubai could not bear finally, shouted to shout: „Big brother, with the sister-in-law show love, do not say so many, can help?” 李慕白终于忍不住了,嚷嚷道:“大哥,你不要跟嫂子秀恩爱了,说了那么多,到底能不能帮忙啊？” This Li Family three few ideas are very simple, line of out of the question give words, pulls so many to do? 这位李家三少想法很简单,行不行就给句话,扯那么多干什么？ The big brother is really is not refreshed! 大哥真是太不爽快了！ With the Li Murong self-control, stared own younger brother one eyes. 以李慕容的涵养,也不由地瞪了自己的弟弟一眼。 He thinks, said: „Lu Chen, what degree do you prepare to achieve this project?” 他想了想,说道:“陆晨,你预备将这个项目做到什么程度？” In the Lu Chen heart moves, said: „My original idea is to make a sum of quick money, if Brother Li interested, very welcome invests, the holding does not have the issue!” 陆晨心中一动,说道:“我原先的想法就是赚一笔快钱,如果李大哥有兴趣的话,非常欢迎入股,控股也没问题！” After Lu Chen planned to attain „golden birth permit”, first serves for oneself, if there is a venture capital to be interested, so long as bids reasonably sells out, believes that this money enough repayment family's debt also has unnecessary. 陆晨本来打算拿到了“黄金准生证”之后,先为自己服务,假如有风险投资感兴趣,只要出价合理就卖掉,相信这笔钱足够偿还家里的债务还有多余。 If Li Murong is interested, that was good! 李慕容要是有兴趣,那就再好不过了！ With the net worth bearing of opposite party, impossible to do the matter that seizes by force to him, if even the situation really appeared, at the worst the repayment gives the Li Mubai favor. 以对方的身家气度,不可能对他干出强取豪夺的事情,就算万一的情况真的出现了,大不了就当偿还给李慕白的人情。 Has a memory wealth of the world, Lu Chen is fearless. 拥有一个世界的记忆财富,陆晨无所畏惧。 His dream, has stood in that magnificent highest stage, without changing. 他的梦想,一直是站在那光辉灿烂的最高舞台上,没有改变过。 But the intuition told Lu Chen, Li Murong also not necessarily can have a liking. 但直觉告诉陆晨,李慕容还未必看得上。 Li Murong smiles to say with a smile: „I said that Mubai knew a real friend...” 李慕容笑笑道:“我就说慕白认识了一位真朋友...” „This, both of you formed a partnership to make this Zhong chou(crowdfunding) platform to be good, stock anything's you discussed.” “这样吧,你们俩合伙来做这个众筹平台好了,股份什么的你们自己商量。” „What?” “什么？” Li Mubai jumps to shout immediately: „I am not dry, how I can snatch the Brother Chen stock!” 李慕白立刻跳了起来嚷道:“我不干,我怎么能抢晨哥的股份！” „Sits down!” “坐下！” Li Murong shouted: „What is called to snatch, you must take out money oneself to invest the splitoff, helping the friend do the enterprise, so as to avoid drinks to pick up the little girl all day idly, having a look at you to degenerate now what appearance!” 李慕容喝道:“什么叫做抢,你得掏钱自己投资换股,帮助朋友把事业做起来,免得整天无所事事地喝酒泡妞,看看你现在都堕落成什么样子！” „Said again, without your stock, what I in the name of gets involved in this matter, you think that creates to guarantee the people of office is so good to speak, please eat meal casually can make them help?” “再说了,如果没有你的股份,那我以什么名义介入到这件事情里面,你以为创保办的人那么好说话,随便请吃顿饭就能让他们帮忙？” Li Mubai seemed like the eggplant that the frost hit to fade immediately, he sat down honestly, the eye rumble the revolutions kept. Li Murong sneers saying: „Do not want to steal act slippery deceitfully, after the investment invests, in the family/home did not give you money, you must make by yourself, otherwise your little darling obeyed family's arrangement, that marriage prince had a child!” 李慕白顿时像是霜打的茄子般蔫了,他老老实实地重新坐下,眼咕噜转不停。李慕容冷笑道:“你不要想偷奸耍滑,投资入股之后,家里面就不给你钱了,你得靠自己去挣,否则你就乖乖听从家里的安排,跟王家的那位结婚生孩子！” Li Mubai looks like by may heaven strike me with lightening five times, lives not to have expression that may the love. 李慕白就像是被天打五雷轰,一副生无可恋的表情。 Li Murong gave him to strike again fatally: „Mushi will return to homeland next month, this project happen to makes her practice acquiring a skill, supervises you while convenient, will come home inside enterprise must have your, cannot give to waste all one's money!” 李慕容再给了他致命一击:“慕诗下个月就回国了,这个项目正好让她练练手,顺便监督你,将来家里面的事业是少不了你那份的,不能都给败光了！” „Li Mushi...” “李慕诗...” Hears this name, Schoolmate Li Bai the whole body is shivering, the complexion changed. 听到这个名字,李白同学浑身都在颤抖,脸色都变了。 He falls down suddenly on the ground, grasped the leg of Su Daiwan. 他忽然扑倒在地上,抱住了苏黛婉的腿。 „Sister-in-law, help!” “嫂子,救命啊！” ---------- ---------- Second delivers, asking the monthly ticket to support, because points at the issue of joint, in the last several days cannot type, therefore today be only two please excuse me.( To be continued.) 第二更送上,求月票支持,因为手指关节的问题,最近几天不能多打字,所以今天只有两更请见谅。(未完待续。)