Thisfineposterputs, immediatelybecomes the wallpapers of countlessperson, butthisalsomerelyis only a poster, cannot seetoomanythings.
这幅精美的海报一放出来,立刻就成了无数人的壁纸,但是这也仅仅只是一张宣传海报而已,看不出啊太多东西来。But the posterissues for a week later«Speed per secondFiveCentimeters»decided the gradeto screenonMay 27finallyofficially, imagined the college entrance examination that endedafterjourneyXiaoyuscreensto have a bigdeviation, mustsaytheirpublic relationsworkwas donewas notveryproper.
而海报发布一个多星期之后《秒速五厘米》最终定档在五月27日正式上映,和程晓羽想象的高考结束之后上映产生了不小的偏差,不能不说他们公关工作做的不是很到位。However«MyBarbaricGirlfriend»remaining prestigestillon, the first-dayinthisanimated cartoon more than 3000theaters, announced after specificrelease date, „the Situofficial site”alsoissued the five-minutepromotional film, promotional film«one.more.time, one.more.chance»comes out, only the beautifulpicture and beautifulmusiconebrushed„song”topiclist.( Interestedcango to the Bstandto look【changed/easyShifanspends】Speed per secondfivecentimetersEDChinesecomposing fixed-style verses)
不过《我的野蛮女友》的余威还在,首日将有三千多家影院上这部动画片,公布具体的上映日期之后,“西楚官网”还发布了长达五分多钟的宣传片,宣传片《one.more.time,one.more.chance》一出来,唯美的画面和动听的音乐一下就刷了“细语”话题榜。(有兴趣的可以去B站看【易世樊花】秒速五厘米ED中文填词)journeyXiao the feathernaturallyalsoretransmittedthispromotional film, thereforeunder a cheerinhis„song”, the innumerablejourneyXiaoyufanyounger sisterexpressed that certainlywill go to the movie theaterto support, manyjourneyXiaoyufanexpressedintenseanticipation, but the mediastartto holdto killjourneyXiaoyu, said that journeyXiaoyuas„miracledirector”, will certainlyundertaketo save the domestic-madeanimationgreat task.
程晓羽自然也转发了这个宣传片,于是在他的“细语”底下一片赞叹之声,无数程晓羽的迷妹表示一定会去电影院支持,不少程晓羽的粉丝则表示了强烈的期待,而媒体则开始捧杀程晓羽,说程晓羽作为“奇迹导演”,必将承担起拯救国产动漫的重责。„Eachcanmake the wallpaper, picturebeautifulwas only disclosingexquisitelypoetic sentimentaffective tone, the musicmovingheart, Directorjourney the work of sincerity, the hope of domestic-madeanimation, the promotional filmfirstlooks.”
“每一帧都能够做壁纸,画面细腻唯美透露着诗意情调,音乐动人心扉,程导演的诚意之作,国产动漫的希望,宣传片抢先看。”„It seems like the money of Teacherjourneyis notwhitesmash, good that the Japaneseartistsinvited, the musicwas the strong point of Teacherjourney, whereshouldnot misstogoes, according to«MyBarbaricGirlfriend»level, Teacherjourneyspoke the ability of story is not bad, thismovie, inundatedexcept fortoo the dayevidentlylikely, was quite worthwaiting.”
“看来程老师的钱并不是白砸的,日本画师请的不错,音乐是程老师的强项,应该不会差到哪里去,按《我的野蛮女友》的水平来看,程老师讲故事的本领也不差,看样子这部电影,除了太像日漫,相当值得期待的。”„Looks atthisanimationMV, the feelinga great deal, Huaxiahas the animation that canlook atfinally, if the moviecanguaranteesuchquality, is worthwaiting.”
“一帧一帧的看完这个动画MV,感慨良多,华夏终于出了一部能看的动画,如果电影能够保证这样的质量,还是值得期待的。”„«Speed per secondfromMVFiveCentimeters»fineandmatureastounding, fromthatgentlemarvelouspicturecansee that Teacherjourneyregardsas an artitcompletely, the difference of creative approach, causedjourneyXiaoyuandotherdomesticanimationartistic work has probably one of the disparityimportant reasons. As forstyleissue, althoughisveryJapan, butalsohas the Director Chenguniquestyleininside, thatfrom the goodcustom of MVphotography, eachpictureto be beautiful, makingoneacclaim, thisIbelieve that time the mood of Teacherjourney, Iwill enter the movie theaterto watch.”
“从MV来看《秒速五厘米》的精致和成熟令人惊奇不已,从那柔和奇妙的画面可以看出程老师完全是将它作为一种艺术来看待,大概创作态度的不同,导致了程晓羽与国内其他动漫艺术作品存在差距的重要原因之一吧。至于风格问题,虽然是很日本,但是也有程总监自己独特的风格在里面,那就是源自MV拍摄的好习惯,每一帧画面都绝美,令人赞叹,这一次我相信程老师的情怀,我会走进电影院去观看。”„On the promotional film, dayinundates the traceto be slightly heavymerely, sky, buildingandoriental cherry, althoughthis pointis worthdenouncing,actually is also most successful, thispicture is still even topin the Japaneseanimation, the music of directorjourneynot to mention, nowhowlooksto dub!”
“仅仅就宣传片来看,日漫痕迹稍重,天空、楼宇、樱花,虽然这一点值得诟病,却也是最成功的,这画面就算在日本动画里也是顶尖的,程总监的音乐更不用说,现在就看配音怎么样了!”This momentgroup of mediaregarded as the countryto inundate the liberatorjourneyXiaoyu, was anticipatingheperformed the miracleagain.
此刻各路媒体都将程晓羽视作了国漫救星,都在期待着他再次上演奇迹。But the Huaxiabiggesttwodimensionanimationforums, bibi the animationforum, actuallyblasted out the pot, built a highbuildingabout " Speed per secondFiveCentimeters » discussion.
但华夏最大的二次元动漫论坛,哔哩哔哩动漫论坛,却炸开了锅,关于《秒速五厘米》的讨论盖了一座高高的楼。„Ihave receivedenough „ youlooked atmemanydiligently” the mood. Alsogets up„wehad visitedhimto havemanydiligently”working as of mood. Actuallysaves the domestic-madeanimationreallyto hit the chickenbloodhypepurely the slogan, do not save the domestic-madeanimation, savesyourself. ”
“我已经受够了“你看我多努力”的情怀。也上过了“我们去看他有多努力”的情怀的当。其实拯救国产动画真的是纯粹打鸡血炒作的口号,别拯救国产动画了,救救你自己吧。”„Ihave had doubtsvery much, ‚savesdomestic-madeanimation’thesesixcharacters, was actually whichpeopleto say? Whycansay? Saiduseful? For example, ifQuanjudesaid that „ saves the Chinesegood food”, Iwill find itverystrange, naturally the roast duckisverydelicious, but how Quanjudedidin a big waydid not express the Chinesegood food.
“我一直很疑惑,‘拯救国产动画’这六个字,究竟是哪些人在说?为啥要说?说了有啥用?比如说,如果全聚德说“拯救中华美食”,我会觉得很奇怪,当然了烤鸭是挺好吃的,但是全聚德做大了也不表示中华美食怎样了啊。Iftheysaid that „saves the Chineseroast duck”? Naturallyis more reasonable, but the issueis, Iremembervaguely the roast duckalsodivides the roaster and casseroletwotypes, the roast duckis notQuanjudeonedoes. Thinking it over, as ifQuanjude, only thensaid that „savesQuanjude” is quite appropriate. The person who ifcalledwas notQuanjude, butwas a customer? „The roast duck of Quanjudesaved the Chinesegood food!”
如果他们说“拯救中华烤鸭”呢?当然合理些,但是问题是,我依稀记得烤鸭还分挂炉和闷炉两种,烤鸭也不是全聚德一家做的。想来想去,似乎全聚德只有说“拯救全聚德”才比较合适一点。如果叫的人不是全聚德而是吃客呢?“全聚德的烤鸭拯救了中华美食啊!”GoodthistimeIcould not passwithQuanjude, Iaskothers unable to pass. Even ifTeacherjourneyreallymade a goodanimated film, cansave the domestic-madeanimation? ”
好吧这次我不和全聚德过不去了,我找别人过不去。就算程老师真拍出了一部不错的动画电影,就能够拯救国产动画么?”„From«Havoc in Heaven of Journey to the West», «Xiaoyao You», «Madame White Snake»westartsto show offandhype the mood, only then«Bottle gourdBrothers»and«BlueCatMischievous3000Asked»canstand erectnotbut actually. AlthoughIhave anticipatedvery muchanymakes the trulyoutstandingwork. Howeveranycan „ savedomestic-madeanimation”in factis not a good deed, insteadis an incomparableterrifyingmatter. Ifelt,directorjourneycansave itselfwell, it would be the best. ”
“从《西游记之大闹天宫》,《逍遥游》,《白蛇传》我们就开始卖弄和炒作情怀,然而只有《葫芦兄弟》和《蓝猫淘气三千问》能够屹立不倒。虽然我一直很期待任何一家做出真正优秀的作品。但是任何一家就能够“拯救国产动画”实际上并不是一件好事,反而是一件无比恐怖的事情。我觉得,程总监能够好好拯救自己,就最好不过了。”„Actually«Speed per secondFiveCentimeters»hasn't shouted the slogan? The fanscollectivehigh tide of Teacherjourneyis shouting: Sawhopeanything of Chineseanimation. The author and team workpersonnelhad not shoutedshenmaslogan, few that the propagandamakes, last yearstartedto do, it is saidTeacherjourneyinvested several million, buthas not seenhe himselfto raise. Ihave watched the promotional film, the faceredfeltall of a suddenawkwardagainawkward, because doesn't the style too dayinundated, reallyhave the issue?”
“其实《秒速五厘米》没怎么喊过口号吧?只是程老师的粉丝集体高潮喊着:看到了中国动画的希望啥的。人家作者和团队工作人员都从来没喊过神马口号,宣传都做的很少,去年开始做,据说程老师投资了几千万,但从来也没见他自己提过。我看过了宣传片,一下子脸就红了觉得尴尬再尴尬,因为画风实在太日漫了,真的没问题吗?”„To be fair, the styledayinundatedexcusable, becauseothersdid ask the artists in manyJapan to inundate? Also the styledayinundatedis not the issue, because the cartoonis the strong point of Japan, so long asis attractive, whatstyleis not the issue, the Huaxiaanimationunattractivenotbecause of the styleissue.”
“说句公道话,画风日漫情有可原,因为别人请了不少日本的画师能不日漫吗?再说了画风日漫不是问题,因为漫画本来就是日本的强项,只要好看,什么风格都不是问题,华夏动漫不好看不是因为画风问题。”
„ Does not lookis not the Huaxiaperson, the domestic-madeanimationwill soon rise, the countryinundates the liberator! Brushes the fans of theserealTeacherjourney? Is the blackpowder!( Manualfunny) „
“不看不是华夏人,国产动漫即将崛起,国漫救星呃!刷这些的真实程老师的粉丝?是黑粉吧!(手动滑稽)“„Because does not have the moodto take the so-calledmood the matter. Thiswordgreatly was too too abstract. Words that the non-processteacherspoke, isveryreasonable, ‚ is attractive, Isaiddoes not calculate, everyonesaidis.”
“正因为没有情怀才拿所谓的情怀来说事。这个词太大太抽象了。不过程老师说的话,还是很有道理的,‘好不好看,我说了不算,大家说了才算。”
„ At present a posterpromotional film, on the collectivehigh tide, so manyripsto compelin addition, it seems like«Speed per secondFiveCentimeters»thispropagandaexpensewas coloredmuch! At the end of Mayearly, have not screened, the publicity expensesdid not haveon the flower! „
“目前才一张海报一个宣传片而已,就集体高潮,加上这么多撕逼的,看来《秒速五厘米》这一次宣传费用花了不少啊!五月底还早,别还没有上映,宣传费就花没了!“„Hehe, Teacherjourney«MyBarbaricGirlfriend»box officeis close to3 billion, canmissthispublicity expenses?”
“呵呵,程老师《我的野蛮女友》票房接近三十亿,会差这点宣传费?”ButHuaxiabiggestanimationforum„bibiforum”about " Speed per secondFiveCentimeters » discussion, the negative assessmentis in the majority, wasreceivesenough the countryto inundatealwayslikes the pain that flirtedHuailaito propagandize, and manufacturepromotional film, the peoplealsocalculatedto excel, the saneinundationfans, mostlyare denouncing the style and moodissue.
而华夏最大的动漫论坛“哔哩哔哩论坛”关于《秒速五厘米》的讨论,负面评价居多,也是受够了国漫一向就喜欢拿情怀来宣传的苦,并且制作宣传片,国人还算擅长的,理智的漫迷们,大多还是在诟病画风和情怀的问题。Howeverlooks likethisinjourneyXiaoyuat all is not the issue. BecausejourneyXiaoyufelt, the Japanese-styleanimationconformed to the aesthetic appreciation of Asian, is really not roughlike the Americananimation, butHuaxiawindanimation, more suitableknight-errantanimationsome, butjourneyXiaofeathercontinuouslytoswordsmen filmanddoes not have anylove.
但是在程晓羽看来这根本不是问题。因为程晓羽觉得,日式动漫本来就符合亚洲人的审美,不像美式动漫实在太粗犷,而华夏风的动漫,更适合武侠动漫一些,而程晓羽一直对武侠片并没有什么爱。As for the mood, thesedo not needto explain, the moviecomes out, the reputationwill showall, regardinganimated cartoon that thishecherishes, hedid not planexcessivehypes, the goddoesis the goddoes, does not needto talk too much.
至于情怀,这些没有必要去解释,电影出来,口碑就会说明一切,对于这部他钟爱的动画片,他并不打算过度的去炒作,神作就是神作,无需多言。
Regardless how in the networkto make noise, had nothing to dowithjourneyXiaoyu, the propaganda workhereallydid not have the timemanages, neededhimonto voicein„song”, hewill retransmit, an imminentmatter, on June 1„idolplan” the newspecial edition, mustgo on the market, thistimewas a minispecial edition. ”
不论网络上如何喧嚣,都与程晓羽无关,宣传工作他实在没有时间管,需要他在“细语”上发声,他就会转发一下,还有一件迫在眉睫的事情,六月 1 日“偶像计划”的新专辑,就要上市了,这一次是一张迷你专辑.”
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