MEG :: Volume #6

#567: In the adversity rushes ahead


LNMTL needs user funding to survive Read More

Because the headline science and technology had no major problem, this is only the person with high aspirations to a warning of Chen Yan. Therefore, after examining several small problems, the examination ended quickly. 因为头条科技本来就没什么大问题,这只是有心人对陈言的一次警告。所以,在审查出几个小毛病以后,审查很快就结束了。 After passed this tribulation reluctantly, Chen Yan also made Qin clear(ly) launch the following plan officially. 在勉强度过了这一劫以后,陈言也正式让秦明展开了接下来的计划。 Because, after this plan is Qin clear(ly) joins the headline company, the done first major decision ..... 因为,这个计划是秦明加入头条公司后,做的第一个重大决策..... Therefore, a start, captures the attention that many people paid attention. 所以,一启动,就吸引了很多人关注的目光。 Before teased the rapidness of sound externally development, had the reason. 之前逗音在国外发展的快,是有原因的。 That is, the overseas market was quite mature, had many social medias, had many well-known nets to be red. 那就是,海外市场比较成熟,有了很多社交媒体,也就有了很多知名的网红。 But teases the sound to promote in the overseas, the fundamental mode is to put up the cash to buy the net to be red. 而逗音在海外推广,主要方式就是砸钱买网红。 Because the overseas net rarely can sign the exclusive contract with the platform red, therefore teases the sound to enter a market of country every time, will investigate and study the net of this/should market to be red.. 因为海外网红很少会和平台签独家合约,所以逗音每进入一个国家的市场,就会去调研该市场的网红。。 Then signs them by a relatively high price, making them move into the funny sound, and attracts their fans to join to teasing the sound. 然后再以一个相对高的价格签下他们,让他们入驻逗音,并吸引他们的粉丝加入到逗音。 Has overseas each country mature numerous net to be red, teasing the sound is rich, digs the net red speed to be quick. 有着海外各个国家发展成熟的众多网红,逗音有钱,挖网红的速度就非常快。 But in spending, after letting these nets move into red, teases the sound short video the advantage to manifest. 而在花了钱,让这些网红入驻以后,逗音短视频的优势就体现了出来。 Other platforms are the writing and picture, teasing the sound is the short video, which is more direct-viewing, easier appealing, is easier to leave behind the fans, was needless to say? 其他平台是文字、图片,逗音是短视频,哪个更直观,更容易吸引人,更容易留下粉丝,就不用说了吧? Therefore, these net red fans come in swarms, all ran up to the platform that teases the sound pursues the idol. 所以,那些网红的粉丝蜂拥而至,全都跑到了逗音的平台上追逐偶像。 In addition teases various attractive filtering mirrors that the sound develops, the novel dance, can leave behind the user, and makes user have the content again, therefore teases in the sound market to go smoothly everywhere externally. 再加上逗音开发的各种好看的滤镜,新奇的舞蹈,可以留下用户,并让用户自己再产生内容,所以逗音在国外市场上无往不利。 But internally the market, teased the sound not to have the means to hit. 而在国内市场,逗音就没办法这么打了。 Because the domestic market only started, net red quantity on the social media are small, moreover platform majority also countersigning exclusive contract, this causes the funny sound to be very difficult to dig the corner. 因为国内市场刚刚起步,社交媒体上的网红数量较少,而且平台大部分都还会签独家合约,这就导致逗音很难挖墙角。 In addition the slow hand has first sends the advantage, caused not to have the net of contract to move into the slow hand red early, teasing the sound was more difficult to develop. 再加上慢手有着先发优势,导致一些没合约的网红早早入驻了慢手,逗音就更难发展了。 Therefore, the funny sound that is restrained everywhere, can only train own net to be red slowly. 所以,处处受制的逗音,只能自己慢慢培养自己的网红。 However, oneself train slowly. Externally therefore this causes it that goes smoothly everywhere, internally actually development always slow latter step. 但是,自己培养多慢啊。所以这就导致在国外无往不利的它,在国内却发展总是慢后一步。 But now, taking advantage of block of penguin, Qin clear(ly) actually tried another method. 而现在,借着企鹅的封杀,秦明却另辟蹊径。 Isn't the penguin blocks? 企鹅不是封杀吗? He takes this as to laugh uproariously simply, looks for the sailors directly, brushes the heat of this topic to search for on the major social medias. 他干脆就以这个为噱头,直接找水军,在各大社交媒体上刷这个话题的热搜。 Then, he through the beautiful elder sister and Yang soft, Qin clear(ly), and even the relations of micro blog, taking advantage of Chen Yan and Lu's graceful power and influence, with the entertainment world major brokerage firms and star work room cooperation, recruited more than half to have the giant fans influence 12 stars to move into teased the sound, attracted the star fan to download the funny sound together. 然后,他又通过美丽姐、杨柔、秦明、乃至微博的关系,借着陈言和陆曼的威势,和娱乐圈各大经纪公司、明星工作室合作,招募了过半拥有着巨大粉丝影响力的一二线明星入驻了逗音,吸引明星粉丝一起下载逗音。 But this. 而这也就罢了。 Although the artists will bring many fans, but after all both sides are only the cooperation, is very difficult to be lasting. 艺人虽然会带来很多粉丝,但是毕竟双方只是合作关系,很难持久。 Therefore, Qin clear(ly) is teasing the sound to issue finally directly 10 billion current capacities and 1 billion cash grand prize contests, summoned user participation that all teases the sound. Racket video and beheading of river quantity, cash! 所以,秦明最后又直接在逗音发布了百亿流量、十亿现金大奖赛,号召全逗音的用户参与。拍视频、夺流量、得现金! To put it bluntly, he planned that while this wave of heat degree, the lot manufacturing network is red! 说白了,他打算趁着这一波热度,批量制造网红! Qin clear(ly) the idea was very simple, since the overseas strategy can be successful, then explained that the net red economy was feasible. 秦明的想法很简单,国外的策略既然能够成功,那么说明网红经济是可行的。 But the domestic development slow reason, is own net is only red, current capacity were too few. 而国内发展慢的原因,不外乎是自家的网红、流量太少了。 Then buys the current capacity, making the star have the current capacity, oneself concentrate to build a number of head nets to be red again, wasn't OK? 那么买流量,让明星带流量,再自己集中打造一批头部网红,不就可以了吗? As for candidate...... 至于人选...... Besides teasing sound own user, Qin clear(ly) also has an trump card: That is the beautiful elder sister's brokerage firm. 除了逗音自己的用户之外,秦明还有着一张杀手锏:那就是美丽姐的经纪公司嘛。 Beautiful elder sister in the two years, but signed many trainees. 美丽姐这两年,可是签了很多练习生。 In these trainees, outstanding sends to participate in the competition variety, general is still continue train. 这些练习生中,优秀的送去参加选秀综艺,一般的都还在继续培训。 However, entertainment world regarding net red, but dimensionality reduction attack. 但是,娱乐圈对于网红而言可是降维打击的。 The beautiful elder sister generally thinks, did not represent to place in the network to be the same. 美丽姐认为一般的,可不代表放在网络上就一般了。 Therefore, these versatile, long the attractive trainee, simply is net Red Indian. Inside might be difficult the head net to be red, but has a number of big nets to be red, the difficulty is not big. 所以,这些多才多艺,长的又漂亮的练习生,简直就是一个个的网红种子。里面可能很难出头部网红,但是出一批大网红,难度还是不大的。 Moreover, «Creation Camp» and «Tomorrow Giant star» is not broadcasting. 而且,《创造营》和《明日巨星》不也还在播出嘛。 In trainee of competition to compel the standard, cannot tease the sound, the player but who these eliminate, can actually come. 在比赛的练习生为了逼格,不能来逗音,但是那些淘汰的选手,却是可以来啊。 Broadcasting that they passed through these two grades of fire programs, but has numerous fans and fame. 他们一个个经过了这两档大火节目的播出,可是有着众多的粉丝和名气。 Cannot enter the entertainment world, but is teasing the sound to play, actually has more than enough to spare. 进不了娱乐圈,但在逗音玩玩,却是绰绰有余。 Therefore, Qin clear(ly) the set of cocktail of moves got down, was blocked obviously, but teased the sound domestic discharge curve actually actually to exhibit the mysterious rising trend. 所以,秦明的这一套组合拳下来,明明遭到了封杀,但是逗音国内的流量曲线却竟然呈现神奇的上扬趋势。 The following half a month, teases the matter of sound almost to wrest away first three that each platform searched for hotly. 接下来的半个月,逗音的事几乎霸占了各个平台热搜的前三名。 First is to tease the sound encounters the penguin group to block maliciously. 第一名是逗音遭到企鹅集团恶意封杀。 Second is more than hundred star collectives moves into the funny sound. 第二名是百余位明星集体入驻逗音。 Third is to tease the sound 10 billion current capacities and 1 billion cash grand prize contests. 第三名是逗音百亿流量、十亿现金大奖赛。 Including three titles, it may be said that person the fullness of eyeball attraction. 连着三个标题,可谓是把人的眼球吸引的十足。 Many netizens and users, because these heat search for with the news, all goes to tease the sound to experience under abundance. 许多网友和用户,因为这些热搜和新闻,全都纷纷去下逗音体验。 But after more than two years of development, in addition the headline is the content material support that provides, teased the sound present content already Paul all phenomena on earth. 而经过了两年多的发展,加上头条系提供的内容素材支持,逗音现在的内容已经保罗万象了。 From the gossip, dances to the younger sister sexy, from national current politics .... The younger sister dances, from the funny piece, dances to ..... the younger sister. 从家长里短,到妹子性感跳舞,从国家时政到....妹子跳舞,从搞笑段子,到.....妹子跳舞。 In any case, you here, can always find the younger sister who oneself like. 反正,你在这里,总能找到自己喜欢的妹子。 But regarding the female user, here also has the rich cook, to sprout/moe to favor and rip to force a draw with ..... the handsome fellow. 而对于女性用户来说,这里也有着丰富的厨艺、萌宠、撕逼和.....帅哥。 In addition, moving into of star, with high-quality and tall who Yanzhi the anchor the beautiful elder sister affiliated trainee net brings red, teases the sound preserves high rate/lead specially. 再加上,明星的入驻,和美丽姐旗下练习生网红带来的高质量、高颜值的主播,逗音的留存率特别的高。 Moreover, under the stimulation of 10 billion current capacity grand prize contests, many vegetarian people and nets also started to join red ranks that teased the sound creator. 而且,在百亿流量大奖赛的刺激下,不少素人和网红也开始加入到了逗音创作者的行列。 Therefore, big net such batch were born red. 于是,一个个大网红就这么批量的诞生了。 Some people only depend on several to filter the mirror, several attractive movements, two days of time on rising powder over a million. 有人只靠几个滤镜,几个好看的动作,两天时间就涨粉上百万。 Some people only depend on a song, on rising powder several million. 有人只靠一首歌,就涨粉几百万。 Some people only depend on dancing that a movement tosses about, on rising powder more than ten million. 有人只靠一个动作翻来覆去的跳舞,就涨粉上千万。 Therefore, the effect that this plan brings, in short half a month, teased the sound big net red number to compare turned one time last year. But the current capacity is to also rise sharply 50 million, achieved terrifying 130 million! 于是,这个计划带来的效果,就是在短短的半个月里,逗音大网红的数量相比去年翻了一倍。而流量也是大涨五千万,达到了恐怖的一亿三千万! But half a month the period, teases the competitor of sound: The slow hand had not responded with enough time. 而在这半个月的期间,逗音的竞争对手:慢手却是没有来得及反应。 Because of the common problem in big company, the slow hand is pulling financing with the penguin these days the matter, causing their responses to be a little slow. 因为大公司的通病,慢手这段时间正在和企鹅扯融资的事,导致他们的反应有点慢了。 When they perceive, the surprised discovery, oneself were teased the sound pursuing near very big one section suddenly. 当他们觉察的时候,才惊讶的发现,自己突然被逗音给追近了很大一截。 They have a mind to want diligently, but...... the annual new year was following. 他们有心想要努力一下,但是......一年一度的新年随之而来了。 When this worldwide celebration, spring late is forever King. 在这个普天同庆的时候,春晚才是永远的王者。 No matter what media must for this frightened giant beast concessions. 不管是什么媒体全都要为这个恐惧的巨兽让步。 But can tame this giant beast, qualifications that only then the enterprise of giant level, like teasing the sound and slow hand the second-tier big plants, has not been out temporarily. 而能驯服这个巨兽的,只有巨头级的企业,像逗音和慢手这样的二线大厂,暂时还没有下场的资格。 Therefore the counter-attack of slow hand also delayed temporarily. 所以慢手的反击也就暂时耽搁了下来。 Slow hand, although has not acted, stimulation and gunsmoke that especially but this new year, actually also crosses are densely covered. 只是,慢手虽然没有动作,但这个新年,却也过的格外的刺激和硝烟密布。 The domestic Internet enterprise had two big giants: Penguin and flatter fox. 国内的互联网企业原本有两大巨头:企鹅和阿狸。 The penguin main deep plowing in the social domain, there is a current capacity, but is far from the transaction, the realization is difficult, how therefore these years are always studying the current capacity realization issue. 企鹅主要深耕在社交领域,有流量,但离着交易较远,变现较难,所以这些年始终在研究如何把流量变现的问题。 But the flatter fox is the deep plowing in the e-commerce domain, to money near, even the current capacity almost, because of the advantageous attribute, makes money easily especially. 而阿狸则是深耕在电子商务领域,离着钱近,即使流量差点,但因为得天独厚的属性,赚钱就格外的容易。 These years, both sides have launched the battle in each domain. 这些年,双方一直在各个领域展开争斗。 Has the victory and defeat mutually respectively. 互相各有胜负。 both sides have core sector that wants to pass to move the opposite party, because does not have the good way, therefore had not succeeded. 双方也不是没想过去动对方的核心领域,但是因为始终没有好的方式,所以一直没有成功。 Result ..... this time, in situation that in everyone has not thought , the penguin group attained the spring late naming rights, and promoted WeChat to celebrate the new year to deliver the red packet activity, started the payment spectrum war directly! 结果.....这一次,在所有人都没想到的情况下,企鹅集团拿到了春晚的冠名权,并且推出了微信过年送红包活动,直接打响了支付领域的战争! Holds in the spring late in addition, WeChat in two days of time, the receiving and dispatching red packet 1.08 billion times, increased 150 million payment users. 在春晚的加持下,微信在两天时间,收发红包累计10.8亿次,增加了1.5亿的支付用户。 Walked the flatter fox to walk three years of distance with two days of time! 用两天时间走完了阿狸走了三年的路程! The core base of flatter fox: The e-commerce domain, got down fat by penguin biting ruthlessly! 阿狸的核心根据地:电子商务领域,被企鹅狠狠的咬下了一口肥肉! This was called Chinese Internet domain sneak attack Pearl Harbor Incident by the flatter fox, makes the confrontation of two giants directly turns red-hot! 这场被阿狸称为中国互联网领域的偷袭珍珠港事件,直接让两个巨头的交锋变得白热化! Let the major Internet enterprises notice spring late the might of this terrifying giant beast. 让各大互联网企业注意到了春晚这个恐怖巨兽的威力。 Also lets the battle between funny sounds and slow hands, these days becomes not that remarkable ..... 也让逗音和慢手之间的争斗,在这段时间变得不那么引人注意..... ...... ...... Third day of the lunar New Year. 大年初三。 Qindao. Shanshui Garden Subdistrict. 琴岛。山水嘉园小区。 Chen Yan wears a black down clothing, wears a white hat, wears the mask, puts the double-bang in downstairs snowy area. 陈言穿着一身黑色的羽绒服,戴着个白色的帽子,戴着口罩,在楼下雪地里放二踢脚。 Nearby several children with village follows to be upon the jump by him, then noisy must put together. 旁边几个同村的小孩跟在他旁边跑来跑去,然后吵吵闹闹的也要一起放。 These are the children of Chen Yan neighbor neighbor family/home. 这些都是陈言街坊邻居家的孩子。 Chen Yan was bigger more than a round than them, is visits them to grow up, therefore relates is good. 陈言比他们大了一轮多,算是看着他们长大的,所以关系还算不错。 The community that the Chen Yan parents live in returns to the room, the nearby lives is the person with village. 陈言父母住的小区是回迁房,附近住着的都是同村的人。 Everyone moistens own belt/bring mostly, therefore, after bumping into, whose can also chat in the past father and whose uncle has gotten up the tree together, or whose paternal aunt and whose uncle went to school together. 大家大都沾点亲带点故,碰到以后,也能聊一聊当年谁爸爸和谁舅舅一起上过树,或者谁姑姑和谁叔叔一起上过学。 Even now is the modern society, however in this type of community, actually still has in the custom by Qian Village indistinctly. 即使现在已经是现代社会,但是在这种小区里,其实还隐约存在着以前村里的风俗。 Also only then here, Chen Yan becomes incomparably will be relaxed. 也只有在这里,陈言的心情才会变得无比放松。 Here, he is not the net worth tens of billions big rich and powerful people, is not Chen Group helmsman who every word and deed determines several thousand people of destinies. 在这里,他不是什么身家几百亿的大富豪,也不是一言一行决定几千人命运的陈氏集团掌舵人。 He is only Chen Laosan's that son .... 他只是陈家老三的那个儿子.... If did not know the person who Chen Yan status, visits friends in this community, sees Chen Yan, it is estimated that will not recognize this mostly is Qin Dong the peninsula, and even the nation had the certain fame big rich and powerful people .... 如果一个不认识陈言身份的人,在这个小区走亲访友,见到陈言,估计多半不会认出这就是秦东半岛,乃至全国都有了一定名气的大富豪.... Got one group of children to put in downstairs met the firecrackers, Chen Yan stamps the feet on snow, then held to begin to go upstairs to go home. 在楼下领着一群毛孩子放了会鞭炮,陈言跺了跺脚上的雪,然后揣着手上楼回家。 Going home, in the family/home is very lively. The room Rioust vast is a person. 回到家,家里很热闹。屋子里乌泱泱全都是人。 Although the sentiment in village very simple and honest, however the natural disposition of person makes use of favorable conditions and avoid unfavorable conditions, who knows good that Chen Yan mixes now. 虽然村里的感情非常的淳朴,但是人的本性都还是趋利避害的,谁都知道陈言现在混的好。 Now the age of the Internet, the deeds of Chen Yan this emerging rich and powerful people cannot conceal the truth. 现在互联网时代,陈言这个新兴富豪的事迹是根本瞒不住的。 In addition, Chen Yan held the drink factory that what Mengxue organized to have the result finally, as Qindao for these years a biggest project, therefore Qindao conducted many propagandas to Chen Yan. 再加上,陈言托何梦雪创办的饮料厂终于有了结果,作为琴岛市这几年最大的一个工程,所以琴岛市对陈言进行了不少宣传。 In what Mengxue, under the help of He, Chen Yan has not finally chosen constructs a drink factory from the beginning. 在何梦雪,还有何家的帮助下,陈言最终并没有选择从头建一间饮料厂。 After all, the selected location, puts up a factory and purchases the drink production line is a complex and massive project. 毕竟,选址、建厂、采买饮料生产线都是一个复杂而大量的工程。 Therefore, finally, Chen Yan decides to acquire a Qindao local mineral water company, then transforms their production lines, direct production drink. 所以,最终,陈言决定收购琴岛本地的一家矿泉水公司,然后改造它们的生产线,直接生产饮料。 Because this mineral water company benefit is not good, therefore accepts the olive branch that Chen Yan extended actually very much actively. 因为这家矿泉水公司本身效益不行,所以倒是很积极的接受了陈言抛出的橄榄枝。 But compared the Internet industry unable to have many employment and values added that help of this industrial type company to city mostly. 而相比互联网行业产生不了多少就业和附加价值,这种工业类型的公司对城市的帮助就大多了。 Therefore, Qindao is also a green light, walking fast passed each procedure/program, examined and approved each document. 所以,琴岛市也是一路绿灯,飞快的走通了各个程序,审批了各个文件。 But in this contact, Qindao also after Chen Yan this emerging rich and powerful people make money, has not forgotten to construct the mood of hometown to express very big appreciation, in several propagandas of year's end, took Chen Yan. 而在这种接触中,琴岛也对陈言这个新兴富豪赚了钱以后,还不忘建设家乡的情怀表示了非常大的赞赏,在年终的几次宣传中,都带上了陈言 Therefore, Chen Yan is also becomes famous in the neighbor neighbor. When it was new year's time, many near far relatives and friends come to visit to abundance. 所以,陈言也算是在街坊邻居中出了名。过年的时候,不少近的远的亲戚、朋友都纷纷上门来拜访。 Some are congratulates, after all a village had/left such character, everyone is also honorable. 有的是来祝贺,毕竟一个村的出了这么个人物,大家也光荣。 Some want to profit at someone's expense, looks to be able also the following development. 有的是想沾沾光,看能不能也跟着发展发展。 Also some are pure curious... curious this possibly has seen several, but not too familiar Chen boy is anything three heads and six arms .... 还有的是单纯的好奇...好奇这个可能见过几面,但不太熟悉的陈家小子到底是什么三头六臂.... Chen Yan saw such relative and neighbor for these days, therefore has not cared. 陈言这几天见多了这样的亲戚、街坊,所以也没在意。 Returned to the room to take a thing, greets with the relatives of several understanding, said with the parents, Chen Yan left the home. 回屋拿了点东西,和几个认识的亲戚打了声招呼,又和自己父母说了一声,陈言就离开了家。 The Chen Yan parents have not cared. 陈言的父母也没在意。 Chen Yan was used to any case from infancy to maturity independently, they were also used. Therefore, then chatted with the relative and neighbor. 反正陈言从小到大独立惯了,他们也都习惯了。所以,也就接着和亲戚、街坊聊起来。 Indistinct within, going downstairs Chen Yan hears old Chen and relative and neighbor is boasting in that let me tell you, I had seen my family that boy is one can make the material of important matter!” 隐约间,下楼的陈言听到老陈在那和亲戚、街坊吹嘘着,“我跟你说,我早就看出了我家那小子是一个能做大事的材料!” In the past, but I supported him a house, enabling him there to be able not disturbed doing game!” “当年,可是我赞助了他一套房子,让他在那里可以不受打扰的做游戏!” Moreover, I for he is good, but also receives his house rent every month.” “而且,我为了他好,还每个月收他房租。” What? Why receiving the house rent is good to him?” “啥?收房租为什么是对他好?” Let me tell you. You must give the child a point pressure. Relocated household like us, child too easy salt fish, only then gives them some pressures, they can grow!” “我跟你说。你要给孩子一点的压力。像咱们这样的拆迁户,孩子太容易咸鱼了,只有给他们一些的压力,他们才能成长!” Come. I say to you, how I educated our family/home Chen Yan in childhood......” “来。我给你们讲讲,我小时候都是怎么教育我们家陈言的......” Listens to father that to seem like the fact, but actually and fact does not have the words of nickel relations, Chen Yan shakes the head with a smile. 听着父亲那好像是事实,但是却又和事实没半毛钱关系的话,陈言笑着摇摇头。 The parents, are not this hobby .... 父母嘛,不都是这点爱好.... Understanding, understanding... 理解,理解... Experienced these years, he really grows up now .... 经历了这几年,他现在是真的长大了.... Goes downstairs, the driver has waited there. 下了楼,司机已经等在那里了。 Sees Chen Yan to go downstairs, the driver gives Chen Yan to open the vehicle door hastily. 见到陈言下楼,司机连忙给陈言打开车门。 Chen Yan pulled out the nasal mucus in one group of kids, in the curious vision of staring on that had just been washing, brand-new, multi-million expensive cars. 陈言在一群小屁孩抽着鼻涕,瞪着眼睛的好奇目光中上了那辆刚洗过,崭新的,价值几百万的豪车。 The driver returns to the driver seat, then started the automobile, speeds along to go. 司机回到驾驶座,然后发动了汽车,飞驰而去。 On the road, the driver asked Chen Yan, Chen. Do we receive round trip?” 在路上,司机问陈言,“陈总。咱们接下来去哪?” Chen Yan thinks, said, first returns to my family, with the thing. Then goes to ........ He.” 陈言想了想,说道,“先回我家,拿点东西。然后去........何家。”
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