New Year's Day the vacation, just started, the movie theater across the country starts full. 元旦假期,刚刚开始,全国各地的电影院就开始爆满。 Enjoyed shock that «Medicine God» brought after the summer vacation, in the second half of the year, the domestic film market and had no attractive movie to screen. 在暑假享受了一番《药神》所带来的震撼以后,在下半年,国内电影市场并没有什么好看的电影上映。 But this New Year's Day vacation, «Person of Ferry» and «Vagrant Star» two big manufactures, are subject to the anticipation of people. 而这一次元旦假期,《摆渡之人》和《流浪星球》两部大制作,就备受人们的期待。 Even if «Vagrant Star» has not screened, encountered the question of quality. 即使《流浪星球》还没上映,就遭遇了质量的质疑。 However in this choice quite few periods, many people choose first try the water, look. 但是在这个选择比较少的时期,还是有不少人选择先去试水,看一看的。 Compares «Vagrant Star», «Person of Ferry» exploded on the fire. 相比《流浪星球》,《摆渡之人》就火炸了。 After three emperors one, in addition the successful director, the manufacture of big ip, directs the person eyeball. 三帝一后,加上大导演,大ip的制作,太引人眼球。 Therefore, on this day, most audience actually go to «Person of Ferry».. 所以,这一天,大部分的观众其实都是冲着《摆渡之人》去的。。 Only has 1/3 to 1/4 people to choose to support the domestic-made science fiction movie. 只有三分之一到四分之一的人选择去支持一下国产科幻电影。 Finally, two hours pass by, the moods of two waves of people are clearly opposite. 结果,两个小时过去,两波人的心情是截然相反的。 Looks at «the Person of audience Ferry», wear a look has doubts walked from the movie theater. 看《摆渡之人》的观众,一个个都面带疑惑的从电影院里走了出来。 What movie is this? 这到底是个什么电影？ Probably spoke anything, but also does not seem to speak anything. 好像讲了点什么,但又好像没有讲什么。 One type looked at chaos to cook, actually most profound feeling .... 有一种看了一场大乱炖,却又玄之又玄的感觉.... The appraisal of these quite neutral audience. 这些还是比较中立的观众的评价。 Some temperament quite anxious audience, in the person people of breaking up, on the appraisal of speaking frankly, „I thought that ..... lets these three movie king and a movie queen, sits chats in that probably compares this movie to be interesting.” 一些脾气比较急的观众,在散场的人群众,就直言不讳的评价,“我觉得.....让这三个影帝和一个影后,坐在那聊天,好像都比这个电影有意思。” This view birth, many people after thinking deeply about one next, nod of silently. 这个说法一诞生,不少人在思索了一下以后,都默默的点了点头。 «Person of this movie Ferry» is a little strange, partitions small fragments, will find it very interesting, but combines in together, appears specially disorderly, disorder. 《摆渡之人》这电影有点奇怪,分拆成一个个小片段,会觉得挺有意思,但是组合在一起,就显得特别的杂乱,无序。 Moreover, does not know stretch/open Dao to experiment, or is dazzling the technique, torn to pieces of entire movie editing, this aggravated the audience „chaotically” impression. 而且,不知道张导是不是为了试验,又或者在炫技,整部电影剪辑的支离破碎,这就更加加重了观众“乱”的观感。 However, many audience really believe stretch/open Dao said „arranges for many years” view. After all...... 不过,不少观众确实相信了张导所说的“筹备多年”的说法。毕竟...... If were not „arranged so many years”, not „such big ice”. 如果不是“筹备了这么多年”,不会“这么大冰”。 This let anticipate several months of audience, were full of the complaint and disappointment to this movie. 这让原本期待了几个月的观众们,纷纷对这部电影充满了抱怨和失望。 But compares the disappointment of «Person of audience Ferry», " Vagrant Star » audience is completely different. 而相比《摆渡之人》观众的失望,《流浪星球》的观众就完全不同了。 After watching these two hours of movies, in the movie theater, is a little suddenly completely silent. 在看过了这两个小时的电影以后,电影院里,一时间都有点鸦雀无声。 No one spoke, no one made noise .... 没有人说话,没有人出声.... In a minute, does not know that is who takes the lead to applaud, in a minute, the movie theater broke out „sparse” applause, exciting discussion sound. 片刻,不知是谁率先鼓起了掌,片刻,电影院响起了“稀稀拉拉”的掌声,还有兴奋的讨论声。 This type on the big screen, saw can compare favorably with the manufacture foundation of basic skills of Hollywood, moreover is completely the science fiction movie of Chinese nation essence, lets all people who watch this movie, all with having glory. 这种在大荧幕上,看到了可以媲美好莱坞的制作功底,而且完全是中华民族内核的科幻电影,让所有观看这一部电影的人,全都与有荣焉。 Although is insufficient the collective to stand up to applaud is so exaggerating, however the exciting racket several start, the exciting discussion was actually the most normal mood. 虽然不至于集体起立鼓掌这么夸张,但是兴奋的拍几下手,还有兴奋的讨论却都是最正常不过的情绪了。 This result, caused is under the online and line, the reputation about two movies directly is the polarization. 这种结果,导致的就是网上和线下,关于两部电影的口碑直接是两极分化。 „Rotten piece!” “烂片！” „Refunds!” “退钱！” „Does not know is completely speaking anything.” “完全不知道在讲些什么。” „stretch/open Dao exhausted one's creative vein!” “张导是不是江郎才尽了！” „So many movie king movie queens, even if my paternal grandmother pats, I felt that the quality so will not be low.” “这么多的影帝影后,就算我奶奶来拍,我感觉质量也不会这么低。” „I felt that hitch dog in square, it is estimated that the effect is also similar.” “我感觉栓条狗在片场,估计效果也差不多。” The above appraises «Person of Ferry». 以上是评价《摆渡之人》的。 But " Vagrant Star » appraisal is completely different ....... 而《流浪星球》的评价就完全不一样了....... „This is the true science fiction movie! Watched this movie, I thought that our domestic-made science fiction movie was finally hopeful!” “这才是真正的科幻电影啊！看了这部电影,我觉得咱们国产科幻电影终于有希望了！” „I felt, is not only the science fiction movie. This is my whole life has watched the best domestic-made movie. And even .... Most attractive movie!” “我觉得,都不仅是科幻电影。这是我这辈子看过最好的国产电影。乃至....最好看的电影！” „When saw great setting that belt/bring Earth is roaming about, I acknowledged that at that time my whole body goosebumps got up!” “当看到那带着地球去流浪的宏大设定,我承认当时我浑身鸡皮疙瘩都起来！” „These special effect are really lifelike, that family/home country mood, is too moving!” “那些特效真的非常逼真,那种家国情怀,真的太让人感动！” But except for ordinary viewer, many film and television bloggers, big V, departs from the norm, without receiving money, published on own initiative to " Vagrant Star » praise. 而除了普通观众,很多影视博主,大v,也一反常态的,没有收钱,就主动发表了对《流浪星球》的夸赞。 And big V writes special is good. 其中有一个大v写的特别好。 „This movie is actually not very perfect. However because of its imperfection, representative it is not the peak of our domestic-made science fiction movie. But is a milestone -type start of our domestic-made science fiction movie!” “这部电影其实并不是非常的完美。但是正因为它的不完美,代表了它并不是我们国产科幻电影的巅峰。而是我们国产科幻电影的一个里程碑式的开始！” „, So many science fiction movies, what end world, the space and time shuttle, AI wait/etc, is in the world common. However human is seeking livehood in that world difficultly.” “全世界,那么多的科幻电影,什么末世、时空穿梭、AI等等,非常常见。但是人类都是在那个世界里艰难求生着。” „However only then «Vagrant Star» different. Face to face to difficult time, our Chinese nation have not evaded, has not flinched.” “而只有《流浪星球》不一样。当面对困难的时候,我们中华民族并没有逃避,并没有退缩。” „We looked like ancient worthy people of former times Dayu to be the same, is facing the giant crisis, chose shouldered the responsibility, bringing Earth to roam about together.” “我们就像是古代的先贤大禹一样,面对着巨大的危机,选择了承担责任,带着地球一起流浪。” „This great setting, making this movie truly one to have the Chinese essence, world-class manufacture science fiction work!” “这个宏大的设定,让这部电影真正成为了一部有着中华内核的,世界级制作的科幻作品！” „This great nation mood, the historical mission, is the people in other countries is unable to realize!” “这种大国情怀,历史使命感,是其他国家的人无法体会的！” Even first day, " Vagrant Star » box office is not splendid, but that praise has actually been similar to fresh flower common run all over the place. 即使第一天,《流浪星球》的票房并不算出色,但是那夸赞却已经如同鲜花一般满天飞了。 Praised and praises, making the cliche look, even a little blushed. 一些夸奖和褒美,让陈言看了,甚至都有点脸红。 Cliche litigant, and others had not looked at «Vagrant Star» like stretch/open Dao like this with enough time, does not only believe in the colleague of attention popular feelings ..... 陈言这个当事人都这样了,像张导等还没来得及看《流浪星球》,只在关注舆情的圈内人士就更不信了..... ........ ........ Day, stretch/open Dao residence. 天都,张导的住所。 stretch/open Dao the assistant is calling oneself, „box office of present both sides how?” 张导给自己助理打着电话,“现在双方的票房怎么样了？” stretch/open Dao the assistant said, „our movies lead, till a moment ago, the box office of first day achieved 2.6 hundred million, but «Vagrant Star» only has 1.1 hundred million.” 张导的助理说道,“咱们的电影遥遥领先,截止到刚才,第一天的票房达到了2.6个亿,而《流浪星球》只有1.1个亿。” Hears the words of assistant, opened leads smiled, „we were their over two times. Good good. Meets my expectation.” 听到自己助理的话,张导不由的笑了,“咱们是他们的两倍以上啊。不错不错。达到我的预期。” These days, stretch/open Dao and Lu's graceful being in sharp opposition, really had many heat degree to «Vagrant Star». 这段时间,张导和陆曼的针锋相对,着实给《流浪星球》带了不少热度。 Although is negative, but black red is also red, therefore " Vagrant Star » first day box office than expected was high a point is also normal. So long as were OK compared with «Person of Ferry». 虽然很多都是负面的,但是黑红也是红嘛,所以《流浪星球》的首日票房比预计的高一点也正常。只要比不过《摆渡之人》就可以了。 Therefore, the result of after obtaining oneself wanting, stretch/open Dao to cliche „method” started to snort contemptuously, he said, „these days, do not relax vigilantly. Must increase the propaganda, sprinkles money. Our movies will certainly explode greatly.” 所以,在得到了自己想要的结果以后,张导就对陈言的“手段”开始嗤之以鼻了,他说道,“你这段时间,不要放松警惕。要加大宣传,把钱洒出去。咱们这部电影一定会大爆。” „According to the first day neared three hundred million box offices. We refer to erratically are next «Medicine God».” “按照首日接近三个亿的票房。咱们指不定就是下一个《药神》。” „You have a look at the morning dew movie industry, asking many sailors to blow «Vagrant Star».” “你看看晨露影业,请了多少水军来吹《流浪星球》。” „Only said these flattered big V, they threw how much money.” “光说那些吹捧的大v,他们就撒了多少钱。” Opened leads „” two, said, „you said that we have usually not been short and these big V cooperation, how these big V could not blow such ‚licking’ words.” 张导“啧啧”了两声,说道,“你说,咱们平时也没少和那些大v合作,那些大v怎么就吹不出这么‘舔’的话。” „Does not know that but also thinks that the home patted «Titanic».” “不知道的,还以为国内拍了一部《泰坦尼克号》呢。” Hears stretch/open Dao the words, telephone that side assistant, a strangeness of face. 听到张导的话,电话那边的助理,一脸的怪异。 In a minute, his low voice saying, „stretch/open Dao. Un ..... I inquired. These big V, does not seem to receive money.” 片刻,他小声的说道,“张导。嗯.....我打听了一圈。那些大v,好像并没有收钱。” Hears the words of assistant, stretch/open Dao smiled. 听到助理的话,张导都笑了。 He „haha” smiled two, said that „little yellow. By these people not deceiving. In this world has does not receive money gives for nothing you to propagandize on the draw?” 他“哈哈”笑了两声,说道,“小黄啊。你不要被那些人给骗了。这个世界上有不收钱就平白给你宣传的？” „Money that they collect are quite many, inside has the seal fee/spent, cannot say to the outside.” “他们只是收的钱比较多,里面有封口费,不能对外说罢了。” „You leave are too naive.” “你别太天真。” „Such lopsided commentary, if inside does not have the sailors, I do not believe.” “就这样一面倒的评论,如果里面没水军,我可不信。” stretch/open Dao assistant, although thought that the matter is not such that stretch/open Dao thinks, however own boss said that he cannot refute again, therefore also followed stretch/open Dao to say several simply. 张导的助理,虽然觉得事情不是张导所想的那样,但是自己的老板都这么说了,他也不能再反驳,所以干脆也就顺着张导说了几句。 In final of telephone, stretch/open Dao arranges to say to the assistant, „this. You look for some sailors, sings an opposing tune, then goes to various great platform to brush some ‚a star’ the appraisal, " Vagrant Star » reputation pulling down.” 在电话的最后,张导对助理安排道,“这样。你去找一些水军,去唱唱反调,然后再去各大平台刷一些‘一星’的评价,把《流浪星球》的口碑给拉下来。” „Since he does not want to depend to brush the reputation counterattack. We with him to brushing, making him unable to get up.” “既然他不是想要靠刷口碑逆袭嘛。那咱们就和他对着刷,让他起不来。” After the assistant listened, the nod complied hastily. 助理听了以后,连忙点头答应了下来。 Hangs up the telephone, stretch/open Daona the cell phone, brushed several «Vagrant Star» flattering articles downward, shakes the head. 挂断电话,张导拿着手机,往下刷了几篇《流浪星球》的吹捧文章,摇了摇头。 „These reports unexpectedly also different, even the literary style disparity is big. This may be more difficult than the report. Also does not know that the morning dew movie industry spent how much money, made one write so many different articles.” “这些通稿居然还都不一样,连文风差距都不小。这可比通稿难多了。也不知道晨露影业花了多少钱,才让人写了这么多不一样的文章。” „Before the circle many people said that the cliche excels at the marketing, I have not believed. Now sees, really has not spoken incorrectly.” “之前圈里就有很多人说陈言擅长营销,我还不信。现在一见,果然没有说错啊。” „This method, is really fierce. Almost say/way.” “这种手段,真的是厉害啊。差点就着了道。” Thinks of this, opens leads takes to begin a stroke, in the book recorded several, decided below movie, propagandized with this method ....... 想到这,张导不由的拿起笔,在本子记录了几笔,决定等自己下部电影上了,也用这个方法宣传....... ......... ......... But what stretch/open Dao does not know, explodes along with " Vagrant Star » reputation more and more, " Vagrant Star » box office also starts to increase successively. 而张导不知道的是,伴随着《流浪星球》的口碑越来越炸,《流浪星球》的票房也开始节节攀升。 If takes each hour calculates the box office as a scale division, then " Vagrant Star » box office is a rising scope very high curve. 如果以每小时为一个刻度来计算票房的话,那么《流浪星球》的票房就是一个上扬幅度非常高的曲线。 But what is opposite with it is «the Person of reputation Ferry». That is a curve that non-stop sliding. 而与之相反的是《摆渡之人》的口碑。那就是一个不停下滑的曲线。 This also causes, when next day, the box offices of two movies come out, opening led the whole person to be dumbfounded. 这也导致,当第二天,两部电影的票房出炉的时候,张导整个人傻眼了。 «Person of odd-numbered days box office Ferry» 160 million. 《摆渡之人》单日票房1.6亿。 «Vagrant Star» odd-numbered days box office 310 million. 《流浪星球》单日票房3.1亿。 Within one day, box office of both sides almost reverses. 一天之内,双方的票房几乎完全逆转。 The monowheel «Vagrant Star» words, rose directly were close to three times! 单轮《流浪星球》的话,直接涨了接近三倍！ Moreover, this has not calculated, along with the expansion of watching movies population, " Vagrant Star » reputation many had not been affected. 而且,这还不算完,伴随着观影人数的扩大,《流浪星球》的口碑并没有受多少影响。 The entire net is promoting, is praising, is acting as „running water”, summoned that everyone looks together. 全网都在鼓吹,都在夸赞,都在充当“自来水”,号召大家一起去看。 But when stretch/open Dao looks at grading in several movie grading websites, discovered that «Vagrant Star» grading is reaches as high as fearful 9.7. 而张导去看几家电影评分网站上的评分时,发现《流浪星球》的评分更是高达可怕的9.7。 He first went to the telephone to the assistant. 他第一时间给助理去了电话。 In the telephone, stretch/open Dao enraged exclaiming, „does not make you brush the commentary, hits the low score? How an effect does not have!” 电话里,张导气冲冲的吼道,“不是让你去刷评论,还有打低分呢？怎么一点效果都没有！” The assistant soon cried, answered hastily, „stretch/open Dao. I organized the person to brush. Brushed many star, comments badly. However .... Useless.” 助理都快要哭了,连忙解释道,“张导。我组织人刷了啊。刷了很多一星,还有差评。但是....没用啊。” „Five-star and high praise were too many, our allocation influences were too weak, the difference commented one round to be brushed did not have, an effect did not have!” “五星和好评太多了,咱们的打分影响太弱了,差评一发出去就被刷没了,一点效果都没有！” Hears the words of assistant, stretch/open Dao the first response is: Under the cliche does give up the initial capital? Unexpectedly really controls to comment and control infinitely difference? 听到助理的话,张导第一反应是:陈言这么舍得下血本？居然真的是无限控评、控分？ His must brush how much money! 他这要刷多少钱啊！ However , he thought that is not quite right. 但是,紧接着,他又觉得不太对劲。 Even rich, is not such flower. 就算有钱,也不是这么花的吧。 stretch/open Dao ponders over .... It is estimated that these high praises and five-star middle, definitely has the doping mutually. 张导琢磨....估计这些好评和五星当中,肯定是互有掺杂。 For example 1/3 are brushes ; 1/3 st, the netizen is spontaneous, 1/3 some people of following high praises, therefore made the present aspect. 比如三分之一是刷的,三分之一是网友自发的,还有三分之一是有人跟风好评,所以才造成了现在的局面。 However, even to have such aspect, must request this movie quality to be splendid. 但是,即使想要有这样的局面,也必须要求这部电影质量非常出色。 ..... The cliche did they really make a good science fiction movie? 难道.....陈言他们真的拍出了一部不错的科幻电影？ Thinking, stretch/open Dao has the dessert to be itchy, wants to have a look at «Vagrant Star» this movie. 这么想着,张导就有点心痒痒,想要去看看《流浪星球》这部电影。 However, does not think that the competitor contributes the box office, was worried that was patted by the media, loses face too, therefore he finally this idea pressing in heart. 不过,不想给竞争对手贡献票房,也担心被媒体拍到,太丢人,所以他最终只是把这个想法给压在了心底。 He decided that when two days, the heat degree had passed, he goes to the movie theater to have a look at this movie again. 他决定,等过两天,热度过去了,他再去电影院看看这部电影。 However, matter will not develop with his will obviously. 不过,事情显然不会以他的意志而发展。 Third day, after the recent box office data comes, stretch/open Dao a little could not sit still. 第三天,当新的票房数据出炉以后,张导就有点坐不住了。 «The Person of box office Ferry» further slides. Fell 80 million. 《摆渡之人》的票房进一步下滑。掉到了8000万。 But «Vagrant Star» is actually continues to rise dramatically, hundred million rose 4.5 from 3.1 hundred million! 而《流浪星球》却是继续飙升,从3.1个亿涨到了4.5个亿！ Three days of time, two movies came a 180 degrees reversal! 只是三天时间,两部电影来了一个一百八十度的逆转！ Originally first day, over two times of «Person of « Vagrant Star» box office Ferry ». The result's third day, only has 1/5! 原本第一天,《摆渡之人》还是《流浪星球》票房的两倍以上。结果第三天,却已经只有五分之一了！ Moreover, this is not important. 而且,这还不是重要的。 More importantly, «Vagrant Star» is only the short three days of time, the box office broke 900 million. Moreover the box office curve is still rising, this explained that «Vagrant Star» is very possible, is not a big billions movie! 重要的是,《流浪星球》只是短短的三天时间,票房就破了9亿。而且票房曲线还在上扬中,这说明《流浪星球》很可能,又不是一部大几十亿的电影！ The movie of another billions box office! 又一部几十亿票房的电影啊！ The previous movie, is who manufactures, product? 上一部电影,是谁制作、出品的？ Is the morning dew movie industry! 是晨露影业！ Really did another god do raises slowly? 难道,真的又一部神作冉冉升起了吗？ Does the morning dew movie industry really have the heaven to care? All good movies to stem from them? 难道,晨露影业真的是有上天眷顾？所有的好电影都出自他们吗？ Brings this unbelievable, in the circle many practitioners, including stretch/open Dao who does not want to watch this movie, watched this movie in fourth day .......... 带着这种难以置信,圈内很多从业者,包括一直不想去看这部电影的张导,都在第四天去看了这部电影..........