Comes back after the hotel in Shoushan, Li He waited for day not to go out in the bedroom on the nest, what Fang were curious, how this temper can sit honestly for day. 从寿山的饭店回来之后,李和就窝在卧室待了一天没出门,何芳都好奇,他这性子怎么能老老实实坐一天。 Because the Li He decision does one very to dislike the matter of person, snatches the world 500 strong Chinese trademarks. 因为李和决定干一件挺膈应人的事,抢注世界500强的中文商标。 For example, bmw , benz, private emens , volksagen , ge, these 500 strong in Chinese trademark of China. 比如,bmw,benz,私emens,volksagen,ge,这些500强在中国的中文商标. In 1978 trademark bureau restored, but along with the trademark law promulgation, was open for business last year officially, it is estimated that the growth was also the number in the units place, put the trademark file the reference room to be able the running mouse. 1978年商标局已经重新恢复,但是去年随着商标法颁布,才算正式开张,估计增长量也是个位数,放商标档案的资料室都可以跑老鼠。 Li He registers these trademarks not to attempt to make money, is only refreshed for a psychology. The name that reaches an agreement again is also one resources, let alone the trademark resources are more limited. Translates this line, to the translation of foreign character name, translates as far as possible as far as possible gorgeously, translators have not had to realize that this is the resources, only thought oneself are „Xinda elegant”. 李和注册这些商标不图赚钱,只是为了一个心理爽快。再说好的名字也是一种资源,何况商标资源更是有限的。翻译这一行,对外国人物名字的翻译,尽可能翻译得尽量华美,翻译家们自己并未有意识到这是资源,只觉得自己不过是“信达雅”罢了。 „BMW fragrant car(riage) picks up falling coin” and „BMW to carve car(riage) fragrant full road” and „BMW fragrant car(riage)”, making people feel that has bought the BMW, had the highly placed people, model/pattern Er of general hero. Such good name, had the name that China indicated to use to the foreign enterprises, spoiled. Li He can only say has sorry, you continue to call close to Il Soviet plane. “宝马香车拾坠钿”、“宝马雕车香满路”、“宝马香车”,让人感觉买了宝马,就有了达官贵人,将军英雄的范儿了。这么好的名字,有中国寓意的名字给外企用了,就糟蹋了。李和只能说对不起了,你还是继续叫巴依尔吧。 running quickly, made the person have an automobile of fast travel directly in the direct-viewing feeling that on the wilderness and path ran quickly. Called benz as for behind, was even Zhi, Li He cannot manage. 奔驰,直接让人有了一辆快速行驶的汽车正在原野、道路上奔驰的直观感觉。至于后面叫benz,还是平治,李和管不着了。 running quickly, BMW, oriental cherry, HP, apple, unification, Kang Shifu, Unilever, Hualian, Siemens, Philips, in forest,...... 奔驰,宝马,樱花,惠普,苹果,统一,康师傅,联合利华,华联,西门子,飞利浦,林内,…… The Li He knot brain thinks, dense and numerous has written four pages of papers, labels the industry sector that must register separately. 李和扣子脑子想,密密麻麻的写了四页纸,分别都标注了要注册的行业类别。 These have almost wrested away Chinese major part the global business in market, must enter China to in Chinese registered trademark, but if they early had been given to register by others in the trademark of China...... 这些几乎霸占了中国绝大部分的市场的全球企业,要进入中国就一定要在中国注册商标,但是如果他们在中国的商标早早已经被别人给注册了…… That may be amusing! 那可就好玩了！ Perhaps waits for them to enter the Chinese market time, discovered that did not have these names, perhaps will change other names, for example KFC called to be willing the base, not anything big affected. 也许等他们进入中国市场的时候,发现没了这些名字,也许会变更其他名字,比如肯德基叫肯的基,并无什么大影响。 Perhaps will have the filthy rich enterprise dying buckle, for example the BMW, the father called the BMW in Hong Kong, cannot change, filthy rich, making you open a price. 也许会有财大气粗的企业会死扣,比如宝马,老子在香港就叫宝马,死活不能改,财大气粗,让你开个价。 Perhaps will have to lodge the protest, for example Sumitomo, eight standard tooth roads, my this Chinese character is about to have used for 100 years, could not how use to China, perhaps will apply for the administrative reconsideration, brings a lawsuit. 也许会有提出抗议的,比如住友,八格牙路,我这个中文汉字都快用了100年了,到了中国怎么就不能用了,也许会申请行政复议,打官司到底。 Is strict a point, from the commercial essence, the name and company business connection is uncertain, apple cell phone, Sydney cell phone, strawberry cell phone, cherry cell phone which high level? 再严格一点来说,从商业本质来说,名称和公司经营关系并不是一定的,苹果手机,雪梨手机,草莓手机,樱桃手机哪个更高级？ Thinks that the good name majority are because others manage well, Master Kang and Master open/stretch do not have the essential difference, 很多认为好的名字大多数是因为人家经营得好,康师父和张师父没有本质的区别, The automobile called „China” this name not to think upscale, but the Chinese cigarette was the upscale synonym, this name body relations were not big with „China”, the keyword must have the good product. 汽车叫“中华”这个名字不觉得高档,但中华香烟是高档的代名词,和“中华”这名字身关系不大,关键词要有好的产品。 The Li He carrying teacup slowly drank tea, the corners of the mouth has shown a faint smile, this wicked interest pleasant sensation, perhaps only then he understood. 李和缓缓的端起茶杯喝了一口茶,嘴角微微一笑,这股恶趣味的快感,也许只有他自己才懂。 Is preparing the pen cap fastens, thinks that convenient Wang Laoji adding on, after you in province, brings a lawsuit. 正准备把钢笔帽扣上的时候,想了想顺手又把王老吉给加上了,省的你们以后还打官司。 Registered trademark matter, can only give the thin monkey, puts under his name, Li He does not facilitate to act, harms the image. 去注册商标这事,只能交给瘦猴,放到他名下,李和是不方便出面的,有损形象。 Stretched oneself, goes out the arrangement person to look for the thin monkey. 伸了伸懒腰,出门安排人去找瘦猴。 The house entrance has group of half big kids to hit the crossbow in the entrance, Li He is also a familiar face, is only few speeches. 宅子门口有群半大孩子在门口打弹弓,李和也算是熟脸,只是很少说话。 Li He beckons to an entrance child, „Serena , helping me shout individual, these two dollars gave you. The bicycle can ride, rides my bicycle”. 李和冲门口的一个孩子招手,“小威,去帮我喊个人,这两块钱给你。自行车会骑吧,骑我车”。 The 14 or 15-year-old age, happily has met probably also money, according to the confession of Li He, rode bicycle wind one to result in runs. 大概也才十四五岁的年纪,高兴的接了钱,按照李和的交代,骑着自行车风一阵似得跑了。 Heard that Li He has the matter to arrange, the thin monkey then appeared in the Li He front. 听说李和有事安排,瘦猴屁颠屁颠便出现在了李和的面前。 Li He will write to want the registered trademark several papers to give the thin monkey directly, spoke the registration of trademark flow simply. 李和将写好要注册商标的几张张纸直接递给了瘦猴,简单讲商标注册的流程。 The thin monkey listens earnestly, then arrived at the trademark bureau without hesitation. 瘦猴认真听完,毫不犹豫便来到了商标局。 The trademark bureau the work in the building of industry and commerce bureau, to this lordly building, the thin monkey is extremely familiar. But to the entrance, thin monkey instead has not dared to enter, the entrance also has the armed police to stand guard , the style is stern, the thin monkey was a little timid. 商标局就在工商总局的大楼里办公,对这个气派的大楼,瘦猴是极熟悉的。可是到了门口,瘦猴反而不敢进了,门口还有武警站岗,又气派森严,瘦猴有点怯了。 „Comrade, do I want registered trademark really in?” In order to prevent to go astray to make fun, specially person who under the thin monkey inquiry passes in and out the building. “同志,我要注册商标实在里面吗？”为了预防走错闹笑话,瘦猴特意询问下进出大楼的人。 „Yes!”, Obtains the affirmative answer, thin monkey at heart not relaxed. “是的！”,得到肯定的答复,瘦猴心里也没轻松。 Looked at several papers in hand, finally braced oneself. 看了看手里的几张纸,最后还是硬着头皮进去了。 „I, I must register several trademarks......” thin monkey to enter the hall, gives the heck with, catches the person to ask. “我,我要注册几个商标……”瘦猴进了大厅,不管三七二十一,逮着人就问。 „Registered trademark, goes to two building trademark bureaus”. “注册商标,去二楼商标局”。 Finally found right the place, entered an office window, the thin monkey hurried to hand over the paper that Li He wrote. 终于找对了地方,进了一个办公室窗口,瘦猴赶紧将李和写好的纸条递了进去。 The beautiful woman office worker result looked, immediately was startled: „Hou, these many?” 美女办事员结果来一看,顿时吃了一惊:“嚯,这么多？” „Yes, is a much less!” The thin monkey hurries to reply. “是的,是有点多！”瘦猴赶紧回答道。 The female office worker counted the number directly, incredible asking: „This more than 200 trademarks, you determined that can register completely?” 女办事员直接数了数,不可置信的的问道:“这都有200多个商标了,你确定全部都要注册吗？” „Right!” The thin monkey hurries to nod. “对！”瘦猴赶紧点了点头。 „What? More than 200? Not!” Heard the dialogue of office worker and thin monkey in inside the other people of work, has encircled. “什么？200多个？不是吧！”在里面办公的其他人听到了办事员和瘦猴的对话,都围了过来。 „, These many! Also really has more than 200!” “哇,这么多！还真有200多个！” „More than 200! We register bureau one year to register less than 200!” “200多个啊！我们注册局一年都注册不到200个呢！” The people of entire office like blasting out the pot have encircled generally, talking at once was discussing, but also had the quite surprised look to size up this thin monkey. 整个办事处的人就像炸开了锅一般围了过来,七嘴八舌的议论着,还带着比较惊讶的眼神打量这瘦猴。 The thin monkey was somewhat embarrassed! 瘦猴有些不好意思了！ „Coca-Cola, Pepsi, oriental cherry, HP, unification, Kang Shifu...... Is these?” Beautiful woman office worker voice clear was reading. “可口可乐,百事可乐,樱花,惠普,统一,康师傅……是这些吗？”美女办事员声音清脆的念着。 Above name thin monkey has almost not listened, but this is Li He writes, will not be certainly wrong! 上面的名字瘦猴几乎一个都没有听过,但是这是李和写,一定不会错的！ Thin monkey nod. 瘦猴一个劲的点着头。 „Aiya, this Coca-Cola is not good, was registered by the American!” The beautiful woman office worker knit the brows. “哎呀,这个可口可乐不行,被美国人注册了！”美女办事员皱了皱眉。 „What, was registered by the American?” The thin monkey thinks bewildered, in the heart estimates secretly: „Does American run to come to China to snatch registration to do?” “啥,被美国人注册了？”瘦猴觉得莫名其妙,心中暗自揣摩:“美国人跑来中国抢注册干啥？” „That other?” The thin monkey hurried to ask, was very afraid other also by the American robbing! “那其他的呢？”瘦猴赶紧问道,深怕其他的也被美国人给抢走了！ „Other! Goes to that side to pay in full money, fills out a form”, the beautiful woman office worker replied. “其他的都可以！去那边交完钱,过来填表”,美女办事员回答道。 However finally the thin monkey must cry, several hundred the form that wants to sign, he signs one, the hand must shake. 不过最终瘦猴还是要哭了,几百张要要签名的表格,他签完一张,手都要抖一下。 At this time, the trademark bureau staff have not snatched the target concept. Efficiency of management also quite quick, has been checking to open/stretch Zhitou, does not have the redundant name, the start stamps, „3 months of announcement times obtain to approve, nobody raised the objection, took official trademark certificate”. 这个时候,商标局工作人员还没抢标的概念。办事的效率也是相当的快,对着一张纸头核对了一下,没有重复的名字,就啪啪的开始盖章,“3个月的公告期获得核准,没人提出异议,就来拿正式的商标证书”。 The armed police who that stands guard see the thin monkey to hold one pile of official seal archives to come out, is quite curious looked at several thin monkeys. 那站岗的武警见得瘦猴抱着一堆公章公文出来,也是颇为好奇的多看了几眼瘦猴。 When the thin monkey hands over one pile of official seal archives in the Li He front, Li He almost cannot believe that this matter so is unexpectedly smooth. 当瘦猴将一堆的公章公文交在李和的面前的时候,李和几乎不敢相信这件事居然这般顺利。 „Handled?” Li He opened the eye to ask. “都办好了？”李和睁大了眼睛问道。 „Does not have! Coca-Cola has not registered!” The thin monkey wiped the perspiration of forehead to say. “没！有一个可口可乐没注册成！”瘦猴擦了擦额头的汗说道。 „Made this everybody give to run!” Li He smiled, does not feel relieved, „others, have built a plant in Shenzhen, a registration trademark is normal”. “让这个大家伙给跑了！”李和笑了笑,并不放心上,“不过人家,都在深圳设厂了,注册个商标算是正常”。 Completes such bored matter, Li He felt suddenly an excitement, what is right is excited, and always enjoys. 做完这么无聊的事情,李和突然感觉到一阵激动,对的是激动,而且乐此不疲。 The key regarding him, the matter that can arouse his interest are not many. 关键对于他来说,能引起他兴趣的事情不多了。 Li He suddenly opened a front door of stretch of new world, almost must have tears streaming down the face, ******, must find own center of excitation not to be really easy. 李和突然打开了一片新天地的大门,几乎要泪流满面,******,要找到自己的兴奋点真不容易。 ( To be continued.) (未完待续。)