The first-class enterprise makes Standard, the second-class enterprise makes the brand, the third-class enterprise makes the product. 一流的企业做标准,二流的企业做品牌,三流的企业做产品。 These words spread many years, let alone makes the enterprise, even Elementary School lives has listened. 这句话流传了多少年了,别说做企业,连小学生都听过。 These words are also very good to understand, makes the Standard enterprise, is the surveying rod and lead goat in industry. 这句话也很好理解,做标准的企业,就是行业中的标竿和领头羊。 The game rule is formulated by him, so long as the enterprise gets involved in this industry, needs to do according to this industry Standard. Also under others' game rule, struggles. 游戏规则由他制定,只要企业涉足这个行业,就需要按照这个行业标准来做。也就是在别人的游戏规则下,进行奋斗。 Cites a simple example. 举个简单例子。 Boeing and Airbus Company, these two jumbos who grab the worldwide civil aviation aircraft overwhelming majority shares. Most has the industry Standard maker of representative nature, is coordinated civil aviation aircraft Standard that by two Company, in the worldwide range general. The successors want to produce passenger plane, that sorry, various airplane data, please achieve Standard that I formulate. 波音与空客公司,这两个占据全球民用航空飞行器绝大部分份额的巨无霸。就是最最具有代表性的行业标准制定者,由两家公司牵头的民用航空飞行器标准,在全球范围内通用。后来者想要生产客机,那对不起,飞机各项数据,请达到我制定的标准。 Arrived this Standard, your airplane do not want to fly to go abroad. 到不了这个标准,你的飞机就别想飞出国。 This type works as the player when Administrator game pattern, is naturally invincible. 这种又当玩家又当管理员的游戏模式,自然是无敌的。 Because the auto industry hundred fire a salvo, industry Standard is low, has improved many years, at present the enterprise of deficient effective and influential word. However, the new energy automobile is different kind. 汽车行业因为百家齐放,行业标准较低,也早就完善了很多年,目前缺乏一言九鼎的企业。但是,新能源汽车是个异类。 Its appearance only then several years history, in the market has not established the improvement about its Standard. Also no enterprise, can rule this market. But the major automobile manufacturers understand, the new energy automobile is the future automobile industry direction. 它的出现只有短短几年历史,市场上关于它的标准还未建立完善。也没有哪一家企业,可以统治这个市场。但各大汽车厂商都明白,新能源汽车才是未来汽车行业发展方向。 The fuel automobile technology has developed the limit, but the new energy automobile was just born, in the future has the limitless possibility. 燃油汽车技术已经发展到了极限,而新能源汽车才刚刚出生,未来有无限可能。 Now, the Monster Industrial release Swift Thunder automobile, has Boeing Airbus Airline Company to sweep away the world faintly the imposing manner. If, Standard of new energy automobile is formulated by whom, before possibly was Tesla, now only possibly is Monster Industrial. 现在,巨兽工业推出的疾雷汽车,已经隐隐有波音空客航空公司横扫天下的气势。如果说,新能源汽车的标准由谁来制定,之前可能是特斯拉,现在只可能是巨兽工业。 The plan of Martin, has planting to let Ye Qing at present a bright feeling. 马丁的这个计划,有种让叶青眼前一亮的感觉。 Initially, Ye Qing depended upon the Monster Factory technology base, the release Swift Thunder automobile. Has not gone, when the idea of Standard maker, Ye Qing only wants to expand the limit the output of Swift Thunder automobile, making the Swift Thunder automobile well-known automobile new celebrity. 当初,叶青依靠怪兽工厂的技术基础,推出疾雷汽车。并没有去当标准制定者的想法,叶青只想将疾雷汽车的产量扩大到极限,让疾雷汽车成为家喻户晓的汽车新明星。 Energy center, is the automobile network, for convenient service consumer, making the Swift Thunder automobile in their mind optimal choice of journey transportation vehicle. 无论是能源中心,还是汽车组网,都是为了更方便服务消费者,让疾雷汽车成为他们心目中出行交通工具的最优选择。 However at present the Swift Thunder automobile quantity of delivery 500,000, the foreigners could not first have sat still. 不过目前疾雷汽车出货量还不到五十万辆,老外们就先坐不住了。 „Mr. Martin, pays many diligently, harvesting many return this truth you are certainly clear.” Ye Qing received the coffee that Su Yu hands over, carried to sip one in the mouth gently, „in Europe and US, introduced other brand automobiles to join to the network plan, was Energy Service Center, was open to all new energy automobiles, becomes the Standard maker. This means our Monster Industrial, must compromise in certain projects to them.” “马丁先生,付出多少努力,收获多少回报这个道理你一定明白。”叶青接过苏雨递来的咖啡,端起来轻轻在嘴边抿了一口,“在欧美,无论是引入其它品牌汽车加入到组网计划中,还是能源服务中心,对所有新能源汽车开放,成为标准制定者。这都意味着我们巨兽工业,要对他们在某些项目上进行妥协。” „You are not the first persuasive speaker, is not last.” “你不是第一位说客,也不是最后一位。” „I know.” Martin nods, the coffee in hand is only carrying, „beforehand the matter, I also understood. I also acknowledged, at first does not want to cooperate with you, but attacks using the commercial action.” “我知道。”马丁点点头,手中的咖啡仅是端着,“之前发生的事情,我也了解。就连我也承认,最初并不想与你合作,而是运用商业手段进行打击。” „But, after we knew the Plasma Battery performance. Mr. Ye, you did not feel, the cooperation is to everyone most advantageous aspect?” “但是,在我们得知了电浆电池的性能后。叶先生,你难道不觉得,合作才是对大家最有利的局面么？” „Regardless of Mechanical Engineering Chair, Ionization Purifier, is Illusory Crystal cell phone is also good. They cannot vacillate our paramount interest, 21st Century, the people's lives of western countries already enough happily, was short of these products, the people will complain, but the day does not go wrong.” “无论机械工学椅,电离净化器,还是幻晶手机也好。它们都动摇不了我们的核心利益,二十一世纪,欧美国家的民众生活已经足够幸福,少了这些产品,民众们会抱怨,但日子也不会变糟。” „We refuse to introduce these products, the root is your Monster Industrial, does not agree in the USA construction branch factory. These are the benefit dispute, can discuss, can yield mutually.” “我们拒绝引入这些产品,根源还是你们巨兽工业,不同意在美国建设分厂。这些属于利益纠纷,是可以洽谈,可以互相让步的。” „But, Plasma Battery has vacillated our paramount interest.” “但是,电浆电池已经动摇到了我们的核心利益。” Speaking of here, the Martin one breath drinks up the most coffee, puts down the cup, deeply frowns, mutters: „Paramount interest, how do you make us yield?” 说到这儿,马丁一口气喝掉大半咖啡,放下杯子,眉头紧锁,喃喃自语:“核心利益,你让我们怎么让步？” Ye Qing silent smiling. 叶青无声的笑了。 The energy is the foundations of all technical industries, supports one of the modern|Hyundai civilized society most key elements. But Plasma Battery that the Swift Thunder automobile carries, is in the energy source structure one of the most important carriers. 能源是一切科技工业的基础,也是支撑现代文明社会的最重要元素之一。而疾雷汽车搭载的电浆电池,又是能源结构中最重要的载体之一。 All motion electronic device, need this carrier to give the life. 一切的移动电子设备,都需要这个载体来赋予生命。 From civil to military, at present compared with lithium battery and Plasma Battery, technological gap like the disparity of lead-acid battery and lithium battery. 从民用到军用,目前锂电池与电浆电池相比,技术差距就像铅酸蓄电池与锂电池的差距。 Gives the devil his due, this changes any country, will not be aloof. Now understood that the Plasma Battery function, does not stop USA one. These have the country of battery energy industry, more or less definitely understood this. 平心而论,这换任何一个国家,都不会无动于衷。现在了解电浆电池作用的,绝不止美国一家。那些有电池能源产业的国家,或多或少肯定都了解到了这点。 Monster Industrial has to receive the purchase Plasma Battery order that many countries have sent, merely now the Plasma Battery output, the domestic Swift Thunder automobile customer(s) stops up gap between teeth cannot achieve continually. 巨兽工业不是没接到过多个国家发来的采购电浆电池订单,只是现在电浆电池产量,连国内疾雷汽车用户的塞牙缝都做不到。 Ye Qing cannot put the Swift Thunder automobile not to sell, goes to the list monopoly battery. 叶青总不能放着疾雷汽车不卖,去单独卖电池。 „Since is related to the paramount interest, the requirements of that cooperation naturally are Plasma Battery.” Ye Qing is mixing the coffee with the silver spoon, mixes to wipe the vortex the brown liquid. “既然事关核心利益,那合作的要求自然是电浆电池。”叶青用银色小勺搅动着咖啡,将褐色的液体搅动成一抹旋涡。 Martin cannot set nods otherwise. 马丁不可置否点点头。 „That, I can take the liberty to ask one. Mr. Martin, since you think that Plasma Battery had vacillated your paramount interest, what to do you do plan?” “那么,我能冒昧问一句。马丁先生,既然你认为电浆电池已经动摇了你们的核心利益,那你们打算怎么办？” „We open wide the market thoroughly, carries out in -depth cooperation with you, we will support in many policy domains. For example, Energy Service Center and support on Remote Driving plan. Also will assist you, in the new energy automobile domain, establishes one set of worldwide general new Standard.” “我们彻底敞开市场,与您进行更深度合作,我们会在多个政策领域里进行扶持。比如,能源服务中心和远程驾驶计划上的扶持。也会协助您,在新能源汽车领域里,建立一套全球通行的新标准。” „The Plasma Battery technology, can through the way of patent authorization, making us have to produce the Plasma Battery ability. We can accept slightly compared with your Company product, the performance wants to be lower.” “电浆电池技术,可以通过专利授权的方式,让我们也有生产电浆电池的能力。我们可以接受稍稍比您的公司产品,性能要低一些。” „If Mr. Ye is interested, we can walk the official channel, holds the thorough discussion.” “如果叶先生感兴趣,我们可以走正式渠道,举行深入洽谈。” „If, I do refuse to cooperate?” Ye Qing knocked the silver bucket on hand gently. “那如果,我拒绝合作呢？”叶青轻轻敲了敲手上的银勺。 „That......” “那……” The Martin facial expression became serious, „if so, I think that the situation will be very bad. Mr. Ye, but also please understand under at present the pattern of worldwide market integration, everyone's earnestly seeking to technical technology.” 马丁神情变得郑重了,“如果是这样,我想情况会很糟糕。叶先生,还请你理解一下在目前全球市场一体化的格局下,大家对科技技术的渴求。” „Backwardness must come under attack, the meaning of these words, I think that Mr. Ye is also clear.” “落后就要挨打,这句话的意思,我想叶先生同样明白。” Then, Martin observes closely Ye Qing with the eyes, tries to discover the true intention from the facial expression of opposite party. Also or, discovers from inside hesitates seriously with. This young Director-General, understands „troublesome” behind two characters absolutely the representative meaning. 说完,马丁用双眼盯住叶青,试图从对方的神情中找出真正意图。又或者,从里面找出一些迟疑和郑重。这位年轻总裁,绝对明白“麻烦”两个字背后所代表的含义。 So long as in this young Director-General facial expression, hesitates. Martin believes, the this time discussion had an excellent beginning. 只要这位年轻总裁的神情中,有一丝迟疑。马丁就认为,这次会谈有了一个良好开端。 Just like he said that pays many diligently, harvests many returns. Monster Industrial is a technical empire of worldwide nature, is impossible to limit to China and these three-legged cat small countries. Regardless of the product sells again good, had saturated that day eventually. According to the Monster Industrial productivity, was quick on that day. But the plant root of Monster Industrial in Europe and US, does not want the product shop toward Europe and US, does not pay is impossible. 正如他说付出多少努力,收获多少回报。巨兽工业是一家全球性的科技帝国,不可能一直局限于华夏和那些三脚猫小国家。无论产品卖的再好,也终究有饱和的那一天。按照巨兽工业的生产能力来看,那一天很快。但巨兽工业的根子不在欧美,想要将产品铺往欧美,不付出是不可能的。 The Monster Industrial scale is big, can big hundred years of enterprise Volkswagen? 巨兽工业规模再大,能大的过百年企业大众？ Famous can have Benz to have great popular support? 驰名度能有奔驰更深得人心? Volkswagen is big enough, total assets 1 trillion Renminbi. 大众够不够大,总资产万亿人民币。 Benz enough loud? 奔驰够不够响？ On to 80 years old obsolete, below arrives at the child in kindergarten, entire world who doesn't know the Benz car(riage) sign? 上到八十岁老朽,下到幼儿园里的孩童,全世界有谁不认识奔驰车标？ To overcome China market big cake, they can't accept the China market to trade the policy of technology in the same old way? 但是为了打下华夏市场这块大蛋糕,他们不照样得接受华夏市场换技术的政策？ This is delivers to trade on own initiative. 就这还是主动送上门要换。 Good, is one's turn USA now. 好吧,现在轮到美国了。 Entire world knows that the Monster Industrial product is good, in a complete mess that China is all the rage. But USA Department of Commerce are not silly, is all the rage in China, consumption level higher USA, certainly is all the rage. Without coming to an arrangement about cooperation plan opens wide the USA market to Monster Industrial. 全世界都知道巨兽工业的产品好,在华夏风靡的一塌糊涂。但美国商业部们又不傻,在华夏风靡,来消费水平更高的美国,一定更风靡。在没谈妥合作方案时候就向巨兽工业敞开美国市场。 Even if that Department of Commerce the head were hit, cannot look at Monster Industrial helplessly, collects tens of billions from their pocket, hundreds of billions US dollars huge funds even, then create the as big as the sky trade deficit. 那商业部们哪怕脑袋中枪了,也不能眼睁睁看着巨兽工业,从他们口袋里敛走几百亿,甚至数千亿美元的巨额资金,然后造成天大的贸易逆差。 Entire world is the same, wants the enough big market, shows the enough sincerity. 全世界都一样,想要足够大的市场,就拿出足够大的诚意。 However as world big shot, USA and China, is different. 但是作为世界大佬,美国和华夏,又不一样。 Volkswagen does not want the China market to have nothing, but Monster Industrial does not want the USA market, the consequence is very serious. 大众不要华夏市场没什么,但巨兽工业不想要美国市场,后果很严重。 Very pitifully, facing Martin from afar, so sincere narrated. At present in this young Director-General facial expression, the indifferent self-confidence, fills the fearless eye pupil with that pair. 很可惜,面对马丁千里迢迢,如此推心置腹的叙说。眼前这位年轻总裁的神情中,只有淡然的自信,和那一双充满无惧的眼眸。 „Mr. Martin, the truth is this truth.” “马丁先生,道理是这个道理。” „......” “不过……” „You believe, the technology licensing of Plasma Battery to you, you can certainly make?” “你们认为,电浆电池的技术授权给你们,你们就一定可以制造出来么？” „Naturally can.” Martin without hesitation loud say/way. “当然能。”马丁毫不犹豫地大声道。 He is Tesla Executive Officer, long ago was the professionals was also born. Tesla had achieved World First the battery technology, the Plasma Battery technology that although emits suddenly is more advanced, but is not the zenith star science and technology. So long as there is the correct material formula and a technique of production, Martin thinks they can definitely follow a model to produce. 他是特斯拉执行官,早年也是专业技术人员出生。特斯拉已经将电池技术做到了世界第一,虽然陡然冒出的电浆电池技术更先进,可又不是天顶星科技。只要有正确材料配方和生产工艺,马丁自认为他们完全可以照葫芦画瓢生产出来。 This is also Martin personally the goal that goes to China to look for the Ye Qing discussion, if Plasma Battery and USA cooperate to produce. Their Tesla is doomed to slice, Martin did not ask share many. But at the appointed time, can make Plasma Battery apply on the Tesla automobile then it will be alright. 这也是马丁亲自前往华夏找叶青会谈的目的,如果电浆电池与美国合作生产。那他们特斯拉注定要分一杯羹的,马丁不求份额多少。但到时,能让电浆电池应用在特斯拉汽车上就行。 „You cannot.” Ye Qing actually rejects pointedly. “你们不能。”叶青却断然否决。 „Has the material and technical data, you are unable to make Plasma Battery.” “有材料和技术资料,你们也无法制造出电浆电池。” „Why?” “为什么？” „Very simple, your forming a complete set industrial technology cannot achieve.” “很简单,你们配套工业技术达不到。” Martin like hearing this year's biggest joke, then regarded the heavy sickness type to have the look that with the doctor, looks at Ye Qing. 马丁如同听到了今年最大的笑话,然后用医生看待重度病患样才有的眼神,楞楞看着叶青。 Can't the USA necessary industrial technology achieve? 美国配套工业技术达不到？ He said certainly is 50 year ago that USA. 他说的一定是五十年前的那个美国。 „Mr. Ye, you determined, you just did say?” “叶先生,您确定,您刚刚说的？” Ye Qing merely nods with a smile, in the Martin facial expression wrote all over was not convinced, interrogated: „I want to know, on this world, under acquiring material and technology technology, matter that the USA necessary industrial technology cannot achieve, who can achieve?” 叶青只是笑着点点头,马丁神情上写满了不服气,质问道:“我很想知道,在这个世界上,在获得了材料工艺技术下,美国配套的工业技术做不到的事情,又有谁能做到？” „Can the Plasma Battery sheathing material achieve?” Ye Qing knocked the rim with the silver bucket again. “电浆电池的外壳材料做不做得到？”叶青再次用银勺敲了敲杯口。 „Naturally......” words have not all said that Martin was shocked in a twinkling. The facial expression that afterward was not convinced becomes somewhat flurried, somewhat blushes. He remembers disassembled the Plasma Battery outer covering time initially, in the laboratory that important goods child specialist fantasy the expression. “当然……”话还未全说出口,马丁霎时间愣住了。随后原本不服气的神情变得有些慌乱,也有些脸红。他想起了当初拆卸电浆电池外壳时候,实验室内那一大帮子专家的活见鬼表情。 But has not waited for him to argue, Ye Qing continues to ask: „Transforms the metal material as liquid, knows that can the metal material, how many nanometer pellets of grind?” 可还没等他辩解,叶青又继续问道:“将金属材料转化为液态,知道要把金属材料,研磨成多少纳米的颗粒么？” „Many... how many nanometers?” “多…多少纳米？” „I can tell you, 0.5 nanometer, in the atomic diameters compared with these metal materials is slightly bigger. Told your reason it, was because you could not achieve.” “我可以告诉你,0.5纳米,比这些金属材料中的原子直径稍稍大一些。把它告诉你的原因,是因为你们做不到。” „Knows that what rank metal refining, conforms to the material request?” “知道将金属提纯到什么等级,才符合材料要求么？” „9 N, decimal point following 7 9.” Ye Qing asked back: „Can these you achieve?” “9N,小数点后面七个九。”叶青反问:“这些你们能做到么？” „You cannot achieve, therefore, I also told you it.” “你们做不到,所以,我也把它告诉了你们。” Martin like the mute, the complexion becomes flushed now. Also strongly wants to suppress what words from the throat, even if the meaningless syllable is good, so long as can break at this time own predicament, but his effort can only be the futile effort. 马丁现在就像个哑巴,脸色涨红。也竭力的想从喉咙中憋出什么话,哪怕是毫无意义的音节都行,只要能打破此时自己的窘境,可是他的努力只能是徒劳。 „Even I the formula of core, the craft am authorized to you. Your industrial infrastructure cannot achieve, what discussed the production?” “即使我把核心的配方,工艺都授权给你们。你们工业基础达不到,又何谈生产？” Ye Qing shakes the head, sets out to prepare to see a visitor out. 叶青摇了摇头,起身准备送客。