MOTGAR :: Volume #20

#1907: Project of failure

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Snowy mountain group these years, in have vigorously promoted the development of new energy automobile industry, not only in the middle of this reposes Han Xuan that „is maintaining the Earth sustainable development” the mood, has the solid profit. 雪山集团这些年来,一直在大力推动新能源汽车产业的发展,这当中不只是寄托着韩宣那份“维护地球可持续发展”的情怀,也存在着实实在在的利润。 Consideration until now the vehicle ownership of all countries in the world, if can push out the new energy automobile, making people eliminate the fuel automobile slowly, in this process is hiding over ten thousand hundred million US dollars wealth, but the necessary patent of development new energy automobile, almost in Han Xuan. 考虑到如今全球各国的汽车保有量,假如可以将新能源汽车推出去,让人们慢慢将燃油汽车淘汰,这个过程中藏着上万亿美元的财富,而开发新能源汽车的必要专利,几乎都在韩宣手里。 The idea is good, but the electric automobile had not been accepted, even if attained the government subsidy, is still very difficult to compete with the traditional fuel automobile, the continue voyage issue has existed, uses the idle time charge, to lay down the sufficient terminal rod, has not refueled eventually directly the convenience, except for the running short distance in the city, long-distance cannot drive the electric automobile. 想法是好的,但电动汽车还是没有被人们接受,即使拿到了政府补贴,也很难跟传统燃油汽车竞争,续航问题一直存在,利用空闲时间充电、铺设充电桩,终究没有直接加油方便,除了在城市里跑短途,长途根本不能开电动汽车。 Until the end of last year, the global electric automobile broke 2 million reluctantly, middle had half in the Huaxia regional sale, the high depreciation rate, added on the demand to be small again, causing the electric automobile not to maintain the value, but also had once had the self-ignition event, moreover did not have the parking space and garage, making the family sufficient terminal rod was not convenient, the charge often was makes one have a headache. 直到去年年底,全球电动汽车才勉强破两百万,当中有一半是在华夏地区销售出去,高折旧率、再加上需求量较小,导致电动汽车不保值,还曾发生过自燃事件,另外没有停车位和车库,建造家庭充电桩也不方便,充电时常更是让人头疼。 At this time, Han Auto Group chief executive officer Kaisten Mr. Mill shook the head to sigh: „ Did not have the means that we planned that went out the electric automobile department independently, establishes one to develop the subsidiary company of electric automobile specially. 这时候,韩氏汽车集团首席执行官凯斯滕米勒先生摇头叹气说:“没办法了,我们打算把电动汽车部门独立出去,成立一家专门发展电动汽车的子公司。 Thinks that direct pushing out is unlikely, the official have not developed the boldness of electric automobile directly, first two years have the company to fight for the electric automobile market with us, now could not have seen, can only solve various difficult problems slowly. 想直接推出去不太可能,各国官方都没有直接发展电动汽车的魄力,前两年还有公司跟我们抢夺电动汽车市场,现在已经看不到了,只能慢慢解决各种难题。 I felt most key reason that the limit electric automobile develops, the scientific and technological standard has not developed that stage, by the present battery technology, runs 290 kilometers to be very good, what a pity could not meet the need of people. 我觉得限制电动汽车发展的最关键原因,还是科技水平没发展到那个阶段,以如今的电池技术,跑两百九十公里的成绩已经很不错,可惜还是满足不了人们的需求。 Recently what bought most are most is the taxi driver, the electricity motorcoach operates they to be able the cost reduction, will be the crowd that will like tasting foods newly in season will purchase. 最近买得最多的是出租车司机,用电动车运营他们可以降低成本,另外就是喜欢尝鲜的人群才会购买。 The selling price too causes to lose the advantage with the traditional automobile competition time high, the same price can buy Maserati, why can also buy the electric car? Must know that people do not attach great importance to the environmental protection, mostly thought there is nothing to do with. 售价太高导致和传统汽车竞争时候失去优势,同等价位可以买到玛莎拉蒂,那么为什么还要买电动车呢？要知道人们并不重视环保,大多觉得和自己无关。 The company in the electric automobile promotion project, has invested about 2 billion US dollars, initially planted trees with this sum of money, can definitely play the major role, the workshop and advertisement, designs these to ask for money, particularly the aspect of research. ” 公司已经在电动汽车推广项目上,投入大约二十亿美元,当初拿这笔钱去植树,肯定能起到更大的作用,厂房、广告、设计这些都要钱,尤其是研发方面。” On stage, after Han Xuan hear, is also helpless, looked that the situation were really naive in the past, acts willfully to develop the new energy electric automobile in this age is not really unwise. 台上,韩宣听完后也蛮无奈,看情况当年自己果然天真了,在这个年代一意孤行发展新能源电动汽车果真不明智。 The petroleum merchant and traditional automobile manufacturer are capable of affecting the congressional resolution, now has about half of states not to implement the new energy automobile subsidy policy United States. 石油商人、传统汽车制造商有能力影响到国会决议,如今连美国都有将近一半的州没有实施新能源汽车补贴政策。 Moreover the amount of subsidy is also very low, buys a value 60,000 US dollars electric automobile, California government subsidy 3000 US dollars, this is far from enough merely, without the support of country, wants to do to turn the traditional auto market by oneself, is unlikely to realize completely, only if makes to have very -long-range continuous cruise capability, and charges automobile ultra-fast. 另外补贴的金额也很低,买一辆价值六万美元的电动汽车,加利福尼亚州政府仅仅补贴三千美元,这远远不够,没有国家的支持,想靠自己干翻传统汽车市场,完全不太可能实现,除非制造出具有超远程续航能力、并且充电超快的汽车才可以。 The electric automobile of this age, actually displays with the difference of traditional fuel automobile in power plant, the high fund, the high resources, high-tech that the entire industrial shape, needs wait/etc does not have much difference, Han Xuan the automobile group does not lack the fund to improve the supply chain and operation system, the post-sale system, the product marketing wait/etc, what lacked is the official support. 这个年代的电动汽车,和传统燃油汽车的区别其实就表现在动力总成方面,整个产业形态、所需要的高资金、高资源、高技术等等都没有太大区别,韩宣的这家汽车集团不缺资金来完善供应链、运营体系、售后体系、产品营销等等,缺的是官方支持。 That side the Pacific opposite shore blows hot and cold, the new energy automobile subsidy amount reduces again and again, involves many issues, in fact a few years ago had obtained the initial result, can only say that plans unable to keep up with the change, regarding this Han Xuan does not know that should say anything, since reduced subsidy and reduction of tax, the new energy automobile sales volume drops lower and lower. 太平洋对岸那边摇摆不定,新能源汽车补贴金额一减再减,当中涉及到很多问题,实际上前些年已经取得初步成效,只能说计划赶不上变化,对此韩宣也不知道应该说什么,自从减少补贴和税收减免后,新能源汽车销量一降再降。 What a pity the technical standards limited the development of electric automobile market, has invested a lot of funds to be used to research and develop the high performance battery, but progresses is not smooth, the super battery research and development including graphene lithium battery progresses is not quick, satisfies the cell phone to supply power continually for a long time unbearably, this is carries the BeOS operating system the smartphone not to invest one of the market reasons similarly, the progress of battery can make the technology industry realize the stride each time, its position is quite important. 可惜技术水平限制了电动汽车市场的发展,已经投入很多资金用于研发高性能电池,不过进展并不顺利,包括石墨烯锂电池在内的超级电池研发进展并不快,连满足手机长时间供电都够呛,这同样是搭载BeOS操作系统的智能手机没有投入市场的原因之一,每次电池的进步都会使得科技行业实现跨步,它的地位相当重要。 Now mentions electric automobile that develops, most makes Han Xuan feel that a shocking model of machine shop truck is named as Roadster, is the world's first model of new energy electric super race car, hundred kilometers acceleration can be for four seconds, a maximum speed 200 kilometers every hour, the maximum continue voyage course was about 390 kilometers. 说起现在开发出来的电动汽车,最让韩宣感到惊艳的一款工程车被命名为Roadster,是世界上第一款新能源电动超级跑车,百公里加速度可以达到四秒之内,最高时速两百公里每小时,最高续航里程达到了三百九十公里左右。 Similarly, price also very „beautiful”, this Roadster starting price is 98,000 US dollars, but the Ferrari basic funds also 100,000, the predetermined quantity can be imagined, is mainly one group of Silicon Valley big shot purchases. 同样的,价格也很“美丽”,这款Roadster起步价为九万八千美元,而法拉利入门款也才十万,预定量可想而知,主要是一帮硅谷大佬们购买。 This Roadster used large number of carbon fiber outward appearance module, for example the tail wing and nose air intake air inlet on below edge and engine, and seat rear automobile body stiffener wait/etc, Han Xuan did not have the opportunity to drive, at this moment produced tried its idea. 这辆Roadster使用了大量的碳纤维外观组件,比如尾翼、前进气口的下沿、发动机上的进气口,以及座椅后方的车身加强杆等等,韩宣还没机会驾驶,此刻产生了去试试它的想法。 Said to Kaisten Mill executive officer: „ Good, that went out independently, the situation is so bad, don't, because the electric automobile department dragged down other departments, mainly promoted the traditional fuel vehicle. 开口对凯斯滕米勒执行官说:“好吧,那就独立出去好了,情况已经这么糟糕,别因为电动汽车部门拖累了其他部门,主要还是推广传统燃油车。 As for the new energy automobile, I try to find the solution again, in the future definitely is the world of electric automobile, this will not be absolutely wrong, the time of but developing possibly imagines me is longer, let's talk about it later, design continues, the promotion efforts also continue maintain, the post-sale link should not be lax. 至于新能源汽车,我再想想办法吧,未来肯定是电动汽车的天下,这点绝对不会错,但发展的时间可能比我想象中长一些,到时候再说吧,设计方面继续,推广力度也继续保持,售后环节别松懈。 Is Musker, interested in this department? How gives you to manage? ” 马斯克,对这个部门感兴趣吗？交给你管理怎么样？” PayPal and SpaceX, as well as Tesla, these three company previous generation time books are the industry that Eilon Musker constructs, after Han Xuan said these words, many people look to Musker, he is responsible for producing the rocket now, two industries seemed like that did not touch on slightly completely, does not understand why the young boss asked him. PayPal、SpaceX、以及特斯拉,这三家公司前世时候本就是埃隆-马斯克建造的产业,韩宣说出这番话后,不少人看向马斯克,他如今负责造火箭,两个产业看似完全不沾边,不明白小老板为什么问他。 Musker is also surprised, he places the rocket launching and research to recycle the rocket and manufacture the thoughts now to register the spaceship of sparks/Mars wait/etc, the expression with astonishment has a look at Kaisten Mill executive officer, thinks that was this automobile group heads recommended itself, considered to end shortly, the nod said: „I can be responsible, is interested in the electric automobile, but needs the support of your automobile group, including talent, sale, technology wait/etc.” 马斯克自己也感到意外,他如今将心思都放在了发射火箭、研究可回收火箭、制造能够登录火星的飞船等等,表情惊愕看看凯斯滕米勒执行官,以为是这位汽车集团负责人推荐了自己,短暂考虑完,点头说:“我可以负责,对电动汽车蛮感兴趣,不过需要得到你那家汽车集团的支持,包括人才、销售、技术等等。” „This is natural, ok.” Han Xuan jumps over this topic not to discuss, the shift topic inquired Starbucks chief executive officer Mr. Schultz said: „I see from the report form, Starbucks's since this year closing quantity constantly increases, what's the matter, beforehand hasn't completed the investigation?” “这是当然,好了。”韩宣跳过这个话题不谈,转移话题询问星巴克首席执行官舒尔茨先生说:“我从报表里看见,星巴克今年以来的的关门数量不断提高,怎么回事,事先没做好调查吗？” „ It is not, perhaps is because the competitor were too many. “不是,也许是因为竞争对手太多了。 Including Panera-Bread that Costa, recently just presented wait/etc, at first what wants is the private tea with milk shop and cafe, their quantities are too much, causing Starbucks turnover to reduce. ” 包括Costa、最近刚出现的Panera-Bread等等,最初要的是私营奶茶店、咖啡馆,它们的数量过多,导致星巴克营业额降低。” Very early replies with Schultz executive officer who Han Xuan knew. 很早就跟韩宣认识的舒尔茨执行官回答说。 Han Xuan thinks that is found in various drinks shops in main street and small alley, said aggressively: „That looks for several strengths strongly, the development potential highest buys!” 韩宣想到遍布大街小巷的各种饮品店,霸气道:“那就找几家实力最强、发展潜力最高的买下来！” ...... ……
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