„Domesticmarket environment?”
“国内的市场环境？”Sound that telephonethattransmitsBosshorse, immediatelyis long„~” the sound, hisheadwas very flexible, thought through the key of issueimmediately.
电话那头传来马老板的声音,随即长“哦~”了声,他本人脑袋挺灵活,立马想通了问题的关键。
The per capita incomeis not high, the freebrandare not many, if the pursuequality goods, will losenumerouspassenger flowsconstantlyunavoidably, thiswithtaking the leadto seize the conception of marketnot to tally, loses a large numbers ofuserinevitably.
人均收入不高,自由品牌也不多,如果一味追求正品,难免会损失众多客流,这跟率先抢占市场的构想不符合,必然失去一大批用户。Beforehealwaysinwantsto studyBuyFun and Gossipoperation style, nowconsidersto endrapidly, added: „Pricelowlyis a kingly way!”
之前他总在想学习BuyFun、Gossip的运营模式,现在迅速考虑完,补充道:“价格低才是王道！”
„ Isthisright, othertemporarilydoes not needto consider,firstdevelops the usercommunity.
“是这样没错,其他的暂时不用考虑,先发展用户群体。Whensubscriber as manyascertainstage, andtopirating the commodityhas the resentment, matter that thenconsidersto reorganize.
等到用户数量多到一定阶段,并且对盗版商品产生反感情绪,然后再考虑整改的事情。
The forbidden objectdo not sell, completes the post-sale service of commodity, strengthens the merchantprestigeregulation, so long asdoesis notexcessive, in a short timewill not have the problem. ”
违禁物品别卖,做好商品的售后服务,加强商户信誉监管,只要做得不是太过分,短期内不会出现问题。”Han Xuanputs out a handto open the massagefunction of seat, closed one's eyesto continueto tell, Fattyalsocollected, pasted the bigfaceon the leather couch, the feelingmassaged the movement of hoop, laterlearned/studied the master, pasted the back above.韩宣伸手打开座椅的按摩功能,闭起眼睛继续告诉说,胖丁也凑过来,将大脸贴在真皮座椅上,感受按摩滚轮的运动,随后学习主人,将后背贴在上面。
The thin peoplesit the massage armchairto suffervery much, because the bodydoes not have the meatto presshurts, butto the fatcat of thiswhole bodyfat, lying downis very comfortable above.
瘦子坐按摩椅很折磨,因为身上没肉按得疼,而对这只浑身脂肪的胖猫来说,躺在上面十分舒服。Extremelyin the propermerchant, does not have the meansto dogenerallyin a big way the business, has a look atsubsidiary companyZara of hoopsgroup, itis using the dishonest ways, accumulated20 billionUS dollarsmarket valueforoneself, the development speedis much faster than the previous generationtime, the peersnot onlydespiseandenvies, in an piece of extravagantaccessorycompanymanagementscoldedin the middle of the sound, the sales volumeroseunceasinglysignificantly.
太过于正经的商人,一般没办法将生意做大,看看hoops集团的子公司Zara,它就是在用歪门邪道,为自己积累了两百亿美元市值,发展速度远比前世时候快得多,同行们既鄙视又羡慕,在奢饰品公司管理层们的一片骂声当中,销售额不断大幅度上涨。Do not think that sells the clothingnot to make money, the price of Zaraon averageeachclothingonly thenLV1/4, buthad a look attwocompanylast yearfinancial statements, the Zarapre-taxratio of marginwas higher than the LVMHgroup, achieves27.4%!
别以为卖服装不赚钱,Zara平均每件服饰的价格只有LV的四分之一,但是看看两家公司去年的财报,Zara税前毛利率比LVMH集团还高,达到百分之二十七点四！Thisbrandas the model of presentclothingquickfashion, every weekacts according to the market demandorderby the shopkeepertwicedirectly, achieves the new goodszero inventorycompletely, aftereachseasontaildiscounts the sale, returns the headquartershas not sold the commodityproportion, is lower than7.7%.
这个品牌作为如今服装快时尚的典范,每周两次由店长直接根据市场需求订货,完全做到新货零库存,在每个季尾打折销售后,退还到总部的未销售商品比例,低于百分之七点七。Butwithbeingluxury brandBurberry of hoopsgroup, the returned goodsproportionapproximately about 40%, the commodity that makesin other words, finallyonlysells3/5, these that has not sold outturned into the loss, consideredstemming from the brand value,puts into the marketvery muchdifficultlyagain.
而同属于hoops集团的奢侈品牌巴宝莉,退货比例约在百分之四十左右,也就是说生产出来的商品,最后只卖出去五分之三,没卖掉的那些变成了损耗,出于品牌价值考虑,很难再投入市场。
The product of high pricenotnecessarilyhas the highprofit margin, regarding the luxurybrand, the most satisfactorypost-sale service, maintains the brandimagewait/etcaspect to the customer the investments, goes far beyond the ordinarybrand, moreoverdecoratesincluding the shop front, faculty training of the expenditureis a penbignumber.
高价的产品不一定有着较高的利润率,对于奢侈品品牌而言,给顾客最满意的售后服务、维持品牌形象等等方面的投入,远远超过普通品牌,另外包括店面装潢,员工培训等的开支都是笔不小的数目。Howeverconsiders all the factors, as a result ofseveral timesevendozenstimesandhundredtimes of selling prices, the profit margin of luxuryenterprise, is much highercompared with the ordinaryenterprise of sameposition, butoperates the steadypopular brand the profitability, is completely possibly higher than the luxury brand, Zaraentersin the investorseyeslike this, causing the estimateestimate valueconstantlyto enhance.
但是综合考虑,由于数倍甚至数十倍、百倍的销售价格,奢侈品企业的利润率,还是比同地位的普通企业高出不少,但经营稳健的大众品牌的盈利能力,完全可能比奢侈品牌高,Zara就是这样进入投资者们眼中,导致预计估值不断提高。
The Han Xuanworthis highenough, now his goodreputationto be to a certain extent more important than money, thereforea lotcannotact unreasonably, these days the stock marketdrops sharply must send the micro blogto comfortotherinvestors.韩宣身价足够高,现在他的好名声在某种程度上来说比钱重要,因此很多事情不能乱来,这段时间股市大跌也要发微博安慰其他投资者们。Howeverin the Pacificopposite shore, he can definitely work as the letting gostorekeeperto pretendnot to know,nowexcept for some well-informedbigalligators, few peopleknowsheestablishes the relations, opened the family/homesubsidiary companyin that side, specificallyis responsible formanagingnumerousInternet enterprises.
然而在太平洋对岸,他完全可以当撒手掌柜装作不知道,如今除了某部分消息灵通的大鳄们,很少有人知道他搭上关系,在那边开了家子公司,专门负责管理众多互联网企业。horsebossunderstands that was good, Taobaoalsohas very longsection of road to walk, so long asdevelops the general orientationnot to make a mistakeheto be disinclined the manages, after congratulatingcongratulatedone, hangs up the telephone......
马老板明白就行了,淘宝网还有很长一段路要走,只要发展大方向不出错他懒得去管,恭喜祝贺了一番之后挂断电话……*************************
*************************Soon, Stack Building.
不久之后,斯塔克大厦到了。SecretaryDawsonalsoattainsaboutin the past 20 years, the particular data of variousautomobilegroup development, the thickmaterial, is only prints to spend not the shorttime.
道森秘书也拿到关于最近20年以来,各家汽车集团发展的详细数据,厚厚一份资料,光是打印出来就要花不短的时间。Firstoffice that goes to the grandfatherto be, readsthismaterialtaking advantage ofhistable, othercompanieslabelled the importantgeneraldata, but the situation of Volkswagen Groupis very detailed.
先去外公所在的办公室,借他桌子看完这份资料,其他公司只是标注了重要的大概数据,而大众集团的情况十分详细。Does not haveBoogardie, not to haveBentley, not to haveLamborghini, not to havePorsche, not to haveDucati, thiscompanypresentdrive brandbe onlymassesandAudi, the market valuetodayis8.3 billionUS dollars, Han'sautomobilegroup that only then1/10 of Time Warner Group, might as wellprogress day by dayhalf ofhigh.
没有布加迪、没有宾利、没有兰博基尼、没有保时捷、没有杜卡迪,这家公司如今的主打品牌只有大众和奥迪,市值今天为八十三亿美元,只有时代华纳集团的十分之一,还不如蒸蒸日上的Han’s汽车集团一半高。Is counted the completeasset of Volkswagen Group, itnaturallycannot, be only8 billionUS dollars, the height of stock priceby the market profitwas decided that the market profitis higher, means that the stock priceis higher, the profit of thisautomobile manufacturing corporationis good, the market profit is very low.
算上大众集团的全部资产,它自然不会只有八十亿美元,股票价格的高低是由市盈率决定的,市盈率越高,意味着股票价格越高,这家汽车制造企业的盈利非常不错,市盈率却很低。This is because the automobileis the traditionalmanufacturing industry, in the mature stage, exceptionallyis at present intenseinthisstagecompetition, the growth potential of the sales revenueandoperating profitis very low, the operational riskis high, the day is very sad.
这是因为汽车属于传统制造行业,目前处于成熟阶段,在这种阶段竞争异常激烈,销售收入和经营利润的成长性很低,经营风险较高,日子都很难过。Regardingthiskind of prospects for developmentlimitedlisted company, the investoris not certainly willingto pay the toohighpremium, therefore the market profit and stock value are also generally low.
对于这类发展前景有限的上市公司,投资者当然不愿意为之付出太高的溢价,所以市盈率和股票市值一般也较低。
After lookingcompletely, Han Xuancloses the eyeto calculateat heart, at this timehisgrandfatherGuo Muzhouwalked, took up the document on tableto look, the curiousinquirysaid: „ Automobile?
全部看完之后,韩宣闭上眼睛在心里盘算起来,这时候他外公郭穆州走进来了,拿起桌子上的文件看了看,好奇询问说:“汽车？Youmustdowhattrick, becausepurchases the matter of Time Warner Group, for several dayshasmanypeopleto callme, now the strangenumberImake the assistantmeet.
你又要搞什么幺蛾子,因为收购时代华纳集团的事情,这些天已经有很多人打电话给我,现在陌生号码我都让助理接。Was aboutto celebrate a holiday, calm and steadysome time, found your appearanceIto know that definitelyhad the badthoughtsagain. ”
都快过节了,安稳一段时间吧,瞧见你这幅样子我就知道肯定再动坏心思。”„Well? Am Inowso easyto be completely understood?”
“咦？难道我现在这么容易被看透吗？”
The Han Xuansurprisedlookopens the eyewear a look, shakes the headto continue: „ Thisis not a good deed.韩宣面带惊奇神色睁开眼睛,摇了摇头继续说:“这可不是件好事。
Did youdoa moment ago, Auntie Liusaid that youmeet. ”
你刚才干嘛去了,刘阿姨说你开会。”Listens tohimto use the strangetoneto mentionhername, the bonuswasGuo Muzhouwas old, could not bearoneshamelesslyred, pretendednot to know,oneselfblackwestern-style clothescoattaking off/escaping, lostat willon the sofa, saidtoHan Xuan:
听他用古怪语气提到她名字,饶是郭穆州年纪大了,也忍不住老脸一红,装作不知道,将自己黑西服外套给脱了,随意丢在沙发上,对韩宣说:
„ Youare likeyourgrandfather, is the smallfox, where some were completely understoodeasily, butyoujustsmiledquite...... dreadfully, thereforeIknow that youare destroying the idea.
“你跟你爷爷一样,也是小狐狸,哪有那么容易被看透,只不过你刚刚笑得比较……猥琐,所以我才知道你在打坏主意。Yes, severalexecutiveswithcompanymeets, thissoonwas notChristmas, discussed the row of piecematter, but alsowatched the program that youmadeyesterday.
是啊,和公司的几位高管们开了个会,这不是快要圣诞节了嘛,商量一下排片的事情,还去看了看昨天你拍的节目。In the editing, the abctelevision stationthat side I have related, theycomplyto keep the prime timesection, is usedto broadcastyourreality TV. ”
已经在剪辑了,abc电视台那边我已经联系好,他们答应会留出黄金时间段,用来播出你的真人秀节目。”Was interruptedbyHan Xuan, Guo Muzhouforgetsto inquire that the thingsactuallyaboutthesematerials, Han Xuanheard the sound, looked at the eye in Wigny who in the minibusfought.
被韩宣打岔,郭穆州倒是忘记询问关于这些资料的事情了,韩宣听见声音,看了眼正在和小巴里打架的维尼。Is playingnoisily, does not havemultibarreledthem, the mouthsaid: „ NowplacesTime Warner Groupaffiliatedtelevision station, catches upbefore the ChristmasIcanattainitscontrolling stake.
只是在玩闹而已,没多管它们,嘴里说道:“如今放在时代华纳集团旗下的电视台也可以,赶在圣诞节之前我就能拿到它的控股股份。Youhad the lunch, accompaniedusto eat mealtogether, in the afternoonI must thentact...... ”
你吃午饭了没,陪我们一起去吃饭吧,下午我还要接着拍节目……”PS: Recommends«MyElder sister who the friendsellsreportyoungmy dearIsBigStar», the resultwas much bettercompared withme, likedgoingto have a look.
PS:推荐朋友卖报小郎君的《我的姐姐是大明星》,成绩比我好多了,喜欢去看看。
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