MOTGAR :: Volume #15

#1403: N serial products sell

LNMTL needs user funding to survive Read More

The blueberry group is the Han Xuan private business, be only some extremely few stocks in Charlie executive officer and the others in the hand, in addition approximately about 1.4%, understand own these companies rise the potential to be big, therefore he likes having the staff of merit with the cash prize, from the merchant perspective, such future can make more profits. 蓝莓集团是韩宣的私企,只有极少部分股份在老查利执行官等人手中,加起来大约在百分之一点四左右,明白自己这些公司上升潜力大,所以他喜欢用现金奖励有功劳的员工,从商人角度而言,这样未来可以赚取到更多的利润。 Although has not given too many stocks, but he has not treated unjustly the staff, Han Xuan is the universally recognized conscience boss, the wages has sent, working overtime, never to fall behind the vacation to the overtime pay regularly, if the boss has the issue, reported to the intra-company management supervision department, the satisfactory answer, will be executed absolutely is partial to the floor staff, inside and outside the company is the good bosses of winning universal praise. 虽说没有给出去太多股份,但他没有亏待员工们,韩宣一直是全世界公认的良心老板,工资定期发、加班给加班费、从不拖欠假期,如果上司有问题,向公司内部管理层监察部门举报,绝对会得到满意的答复,处决更加偏向底层员工,在公司内外都是有口皆碑的好老板。 The enterprise practices the unique grading system of improvement, does not fear to bury the talent, able on, without ability below, the quota eliminates the mediocre person who about 3% are gluttonous and lazy annually, six months of rating one time, to an opportunity, if the second examination still does not pass an examination, will then make the opposite party pack the thing to leave, rather does not keep the person to the compensation for removal. 企业实行完善的独特评分制度,不怕埋没人才,有能力的上,没有能力的下,现在每年定量淘汰大约百分之三好吃懒做的庸才,六个月评级一次,会给一次机会,如果第二次考评依然不及格,那么就会让对方收拾东西走人,宁愿给遣散费也不留人。 So long as there is a strength also to have the desire to do better, Han Xuan these companies suit the fertile soil that the staff develop absolutely, therefore however the attraction large numbers of outstanding talents join, created the commercial empire at several years, and had formed „snowy mountain enterprise culture” in the company. 只要有实力又有上进心,韩宣的这些公司绝对是适合员工们发展的沃土,因此而吸引到大批优秀人才加入,以短短几年时间缔造出商业王国,并且已经在公司内部形成了“雪山企业文化”。 The latest findings showed, the snowy mountain group employee changing job rate/lead, ranks eighth from the bottom global 500 enterprises, the degree of satisfaction high situated in first five, as this emerging company grows strong, the degree of satisfaction will also rise surely, after all now job seniority longest staff, works for 45 years, must say is dead set on, not realistic...... 最新的调查结果显示,雪山集团员工跳槽率,排名全球500强企业中的倒数第八名,满意度则高高位居前五,随着这家新兴公司发展壮大,满意度也必定会随之上升,毕竟现在工龄最长的员工,也就才工作四五年,要说死心塌地,并不现实…… At the beginning of the store building, Han Xuan with the Anthony executive officer discussed many are the enterprise culture issue, as the seasoned person of the 21 st century, fully realized the staff degree of satisfaction and approval degree, a development to enterprise important. 在企业创办初期,韩宣跟安东尼执行官谈得最多的就是企业文化问题,做为二十一世纪的过来人,深知员工满意度和认可程度,对一家企业的发展有多重要。 Makes him be inspired the enterprise is Huawei, initially knew how the Huawei people are voluntary the overtime work, how to develop to make best effort for the company, in the family/home also has Han Xuan of company, the innermost feelings incomparably shocks, does not need the leadership to arrange forcefully, they complete spontaneously, accompany the enterprise to grow together. 使得他受到启发的企业就是华为,当初得知华为人如何自愿加班工作、如何为公司发展尽最大努力,家里同样拥有公司的韩宣,内心无比震撼,不需要领导层强行安排,他们是自发地去完成,伴着企业一起成长。 Some bosses go all out to squeeze the staff, some bosses take the staff to become the family member, has a look at a state of mind of employee, can know probably its future development potential, in the corporate acquisition link, this aspect will also be worth as the key data of reference. 有的老板拼命压榨员工,有的老板把员工当自己亲人,看看一家公司员工的精神状态,就能大概知道它未来的发展潜力,在企业收购环节中,这方面也是值得做为参考的重要数据。 A while ago, the senior driver of old gentleman SOS transport company, the accident/surprise dispatched a vehicle to strike down the deceased person on the highway, that driver was also therefore beaten by the victim's family member twice, therefore he was in front of media to act crazy rarely. 前段时间,老爷子SOS运输公司的一位老司机,意外在高速公路上出车祸撞死人,那位司机还因此被受害者家属殴打两次,于是他罕见地当着媒体们的面发飙了。 The presence of everyone, if there is an issue to be able through the legal channel solution, but about own staff hit matter, actually must investigate, to a that driver satisfactory confession. 当众表态说,如果有问题可以通过司法途径解决,但是关于自己员工被打的事,却一定要追究到底,给那位司机一个满意的交代。 Regarding this public opinion varies, most people think that Old Man Han is right, particularly the employee of SOS group, after matter, staff to SOS group the approval degree of generally rises, thinks that he has the touch of humanity. 对此舆论不一,绝大多数人认为韩老爷子做得对,尤其是SOS集团的员工,事情发生后,员工们对SOS集团的认可程度普遍上升,认为他有人情味。 The boss is the face and pillar/backbone of company, has a good boss, absolutely where the company will not miss to goes, do not count on that all day is thinking the boss who how squeezes the staff, can lead the staff to get rich together, if thought that the boss is insincere, that changes job to have the company of rise potential quickly. 老板是公司的脸面和支柱,有个好老板,公司绝对不会差到哪去,别指望整天想着如何压榨员工的老板,会带着员工一块发财,假如觉得老板不厚道,那就赶快跳槽去有上升潜力的公司。 Prime time section short more than ten and 20 years of life, do not delay on the supercilious look wolf, only do not pay great attention to the current petty profit, the choice work must look at the future rise space big. 人生的黄金时间段只有短短十几、二十年,别在白眼狼身上耽误了,千万不要只注重当前的蝇头小利,选择工作要看未来的上升空间有多大。 Possibly works as service person one month to have 4000 wages, but in the customer to Huaxia of tip custom, not doing dead most is also only the headwaiter in service person, but delivers express, perhaps the basic salary only then 800, may also deliver the wages of a lot having to be many. 可能当服务员一个月有四千的工资,但在顾客没有给小费习惯的华夏,干到死最多也只是服务员中的领班,而送快递的,也许底薪只有八百,可送得多拿的工资也多。 compares, this is the rise space in pay, so long as diligently, can obtain, always compares can only mark well...... 相较而言,这就是薪酬方面的上升空间,只要努力,就能得到更多,总比只能原地踏步更好…… Han Xuan once „can be loaf in this issue to rack brains during how management enterprise”, does not hesitate to spend the time plan, after establishing supervises and minute/share of responsibility system, dares wantonly to release authority to these professional manager people, oneself are busy recklessly the life. 韩宣曾经在“管理企业期间如何可以偷懒”这个问题上绞尽脑汁,不惜花费时间策划,建立好监察和分责制度后,才敢大肆放权给那些职业经理人们,自己则忙着肆意人生。 Spends to ask them to come, is helps handle the company affairs, if anything wants the boss to do it yourself, then also asks the professional manager to do, develops now, matter Han Xuan of many companies do not know completely, the performance of company is actually still rising with steady steps. 花钱请他们过来,就是帮忙处理公司事务的,假如什么都要老板亲力亲为,那么还找职业经理人干什么,发展到现在,以至于许多公司的事情韩宣完全不知道,公司的业绩却依然在稳步上升。 Now, he is calling the sales plan department directors of blueberry group, understood that promoted plan item about new model cell phone, knew that is only pastes the poster and racket advertisement time, Han Xuan stares, inquired: „Is so simple? Spokesmen?” 现在,他正在跟蓝莓集团的销售策划部门总监打电话,了解关于新款手机的推广策划事项,得知只是贴海报、拍广告时候,韩宣不由一愣,询问说:“这么简单？代言人呢？” „ Spokesman? “代言人？ It is necessary to invite? We directly your picture seal in the poster, asking the star only to spend, this matter Charlie executive officer agreed that therefore does not close my matter, wants to call to account looks for him. 有必要请么？我们直接把你的照片印在海报上了,请明星只会多花钱,这件事老查利执行官同意了,所以不关我事,想责问就去找他。 The product of our company does not need too to promote, after investigation discussion felt, even reduces some advertisements to invest, will not affect the product sales volume, so long as the customer wants to buy the cell phone, definitely will understand the product of our blueberry group, because it is in the current market is most outstanding, the media and customer will help us propagandize spontaneously, the alliance business will also take out money to print the propaganda pamphlet. 我们公司的产品不需要太多推广,经过调查商谈后觉得,即使减少一部分广告投入,也不会影响到产品销量,只要顾客想买手机,必然会了解到我们蓝莓集团的产品,因为它是当前市场上最优秀的,媒体和顾客会自发地帮我们宣传,加盟商也会掏钱印刷宣传单。 Reduces some advertisements, can for the company around the world, save about 200 million US dollars unnecessary investment, I thought that only in traffic many places, for example underground station, train station and city central square and other regions, was hanging the poster enough ” 减少这部分广告,能为公司在全世界范围内,节省大约两亿美元的不必要投入,我觉得只在人流量多的地方,比如地铁站、火车站、城市中心广场等区域,悬挂海报就够了” Before, the product of blueberry group entered a country, will ask the prominent figure to be the spokesman in the area, then spent vigorously to promote. 以前,蓝莓集团的产品进入一个国家,会在当地找知名人物当代言人,然后花钱大力推广。 The investment in this aspect are many, last year the fund of blueberry collection anthocephalus chinensis in marketing, reached as high as about 330 million US dollars. 这方面的投入不少,去年蓝莓集团花在营销方面的资金,就高达三亿三千万美元左右。 Company with oneself picture seal in poster, and has not passed through itself to agree, Han Xuan regarding this and does not care, since helping Grandma has represented Nike, he has been familiar in the major markets sees the picture to be hung. 公司拿自己照片印在海报上,而且没经过自己同意,韩宣对此并不在意,自从帮奶奶代言过耐克之后,他已经习惯在各大商场看见自己照片被挂着。 Recalls the previous generation, the marketing effort of Apple is not big, but it still enjoys the widespread popularity, the later generation smartphone market competition is so fierce, now is actually blueberry cell phone one-party rule, every action and every movement is the media and people focus, if this might as well Jobs, Han Xuan thought that might as well go home to sell the sweet potato to consider as finished. 回想前世,苹果公司的营销力度也不大,但它依然享有广泛知名度,后世智能手机市场竞争那么激烈,现在却是蓝莓手机一家独大的局面,一举一动都是媒体和民众们关注的焦点,如果这样还不如乔布斯,韩宣觉得不如回家卖红薯算了。 The be with smile on the face opens the mouth saying: „Good, which picture first told me you to use, did not lead is not good.” 面带微笑开口说:“好吧,先告诉我你们用了哪张照片,不帅可不行。” „Design time has considered this, a while ago of white hair, the designers looked, said cool, relax.” “设计时候已经考虑到这点,前段时间白头发的那张,设计师们看完以后都说酷,放心吧。” „ Later I search to have a look in the browser. “待会儿我在浏览器里搜索看看。 Then about the intelligent operation system, how this aspect information you to transmit to the consumer? ” 那么关于智能操作系统呢,这方面信息你们怎么传达给消费者的？” „ The propaganda about iBE smartphone is very troublesome, the customers do not have the means to understand, therefore we transform the concept into the cell phone of similar palm, as the matter stands they are easier to accept. “关于iBE智能手机的宣传挺麻烦,顾客们没办法理解,因此我们将概念转换为类似掌上电脑的手机,这样一来他们更加容易接受。 Moreover attended various talk shows, is in front of audience, demonstrates the application method for them, recently also discovered some shortcomings, for example power consumption, moreover makes the halting frequency increase, but generally speaking, the customers are very interested in these two models of cell phones. 另外就是参加各种谈话节目,当着观众的面,为他们演示使用方法,最近也发现了些缺点,比如更加耗电,而且使得死机频率增加,不过总的来说,顾客们对这两款手机挺感兴趣。 The promotion advertising of this photography, the content mainly revolves the photograph function and iBE operating system, in the Destiny browser has been able to search the advertisement content, you can have a look ” 这次拍摄的宣传广告,内容主要围绕摄像功能和iBE操作系统,Destiny浏览器里已经能搜索到广告内容,你可以看看” As boss, after project machine stereotypia, Han Xuan attained the sample machine, as N95 and N97 first group of users, he confessed that has the right to speak very much, the new product power consumption truly increased, multiplicable are not many, during the use , the halting issue has not happened. 身为老板,工程机定型后韩宣就拿到了样品机,作为N95和N97的第一批用户,他自认很有发言权,新产品耗电量确实增加了,可增加的不多,使用期间死机问题还没发生过。 This first-generation semi-intelligence operating system, jokes in the Han Xuan eye, perhaps other users will find it interesting, but has experienced the future Android and iOS, looks at this crudely to the extreme iBE phone operating system again, he will feel disgraced. 这款第一代半智能操作系统,在韩宣眼中只是噱头而已,或许其他用户会觉得有趣,但见识过未来的安卓和iOS,再看这款简陋到极点的iBE手机操作系统,他会觉得丢人。 In the second half of last year, may be born in the laboratory of Cisco Systems for individual the WIFI transport technology of use, laid the milestone for the wireless Internet technology, at present has not been the stage of commercial promotion, some difficult problems need to break through, but is not far from arrival of that day. 去年下半年,可供个人使用的WIFI传输技术已经在思科公司的实验室里诞生,为无线互联网技术奠定里程碑,目前还没达到商业推广的阶段,有些难题需要攻破,但离那天的到来已经不远了。 Cisco Systems grabbed the global electronics commerce exchange 2/5 market shares last year, the sales volume breaks through 12.5 billion US dollars for the first time, regarding this company that holds the absolute holding power, Han Xuan has insisted, no matter did not ask the attitude, the technical company should give the specialists to handle, except for helping took the order, remaining letting matters drift. 思科公司去年占据全球电子商务交易五分之二市场份额,销售额首次突破一百二十五亿美元,对于这家占有绝对控股权的公司,韩宣一直坚持不管不问态度,技术型公司就应该交给专业人员打理,除了帮忙拉取订单,剩下的放任自流。 Because the wireless Internet technology has not entered the people daily life, downloading and use software depend entirely on the current capacity, considering at present price factor, this is limits people to use the semi-intelligent function a big difficult problem, recently the group headquarters were sending people to discuss with the North America major telecom operators. The negotiations are very difficult, because of these telecom operators, does not understand this thing to be useful, only what complies to open this business is Wilson Telecommunication Company, the mobile number that Han Xuan currently uses, handles in this company. 由于无线互联网技术还没走进人们日常生活,下载、使用软件全靠流量,考虑到目前价格因素,这是限制人们使用半智能功能的一大难题,最近集团总部正在派人跟北美各大电信运营商们商谈。谈判很艰难,因为那些电信运营商,根本弄不懂这东西有什么用,唯一答应开设这项业务的是威尔森电信公司,韩宣现在使用的手机号,就是在这家公司办理。 Hangs up the telephone, searches the cell phone poster in the Destiny browser, told him like that director a moment ago, the picture is truly graceful, waits to read the brief advertisement, the discovery is evening 9 0:02. 挂断电话,在Destiny浏览器里搜索手机海报,如同刚才那位总监告诉他的一样,照片确实挺帅,等看完简短的广告,发现已经是晚上九点零二分。 Opens the official site time again, Han Xuan shoulders the eyebrow, because four sell 100,000 cell phones respectively, all demonstrates to sell unexpectedly spatially, lifts the arm to look at the watch, only spends for two minutes. 再次打开官网时候,韩宣不由挑起眉,因为四款各自发售十万台的手机,竟然全都显示售空,抬起胳膊看手表,只花两分多钟。 That is the entire 400,000 cell phones! 那可是整整四十万台手机啊！ This speed exceeds the Han Xuan imagination completely, renovates the time again, under instantaneous are many over ten thousand commentaries, complained oneself cannot buy and complain that the goods are too few, the writing of each country has, the meaning of but expressing was similar. 这速度完全超出韩宣想象,再次刷新时候,底下瞬间多出上万条评论,抱怨自己没能买到、抱怨货太少,各个国家的文字都有,但表达的意思差不多。 Afterward receives the reporting good news call that Charlie executive officer makes, two models of machine sovereign products were succeeded, at least can explain that the potential customer was interested in them very much. 随后接到老查利执行官打来的报喜电话,两款机皇产品算是成功了,至少能够说明潜在顾客对它们很感兴趣。 A a
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