MOTGAR :: Volume #2

#127: Silicon Valley legend Jobs

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If some people look at movie «Agan Main story» that Tom Hanks has acted the leading role, perhaps can also remember such lens. The silly person has silly lucky Agan, finally held a paper that was printed with Apple to symbolize saying: „I bought a stock of fruit company, some people said that my generation did not need to worry for money again.” 如果有人看过汤姆汉克斯主演的电影《阿甘正传》,也许还能记得那么一个镜头。傻人有傻福的阿甘,最后捧着一张印有苹果公司标志的纸说:“我买了一个水果公司的股票,有人说我这一辈不用再为钱发愁了。” This on July 6 , 94, to Han Xuan is just today the movie of first showing, because the boy has looked ahead of time 2-3, but can also remember clearly this lens, the director selected Apple, because its stock truly rose in several years over ten times. 这部在94年七月 6 号,对韩宣来说刚好是今天才首映的电影,男孩因为提前看过2-3遍,还能清楚记得这个镜头,导演挑中了苹果公司,因为它的股票确实在几年间涨了十倍以上。 The Cupertino city that the apple headquarters are, Chinese translates for Cupertino, some people jokingly call for „trousers broken body reveal”, here has one of the Silicon Valley best school districts, the earlier Taiwan immigrant, mostly purchases the house here, in the 90's the time entire native of Taiwan, has not known United States Cupertino. 苹果总部所在的Cupertino市,中文译为“库比蒂诺”,也有人戏称为“裤破体露”,这里有着硅谷最好的学区之一,早年的宝岛移民,大多在这里购买房子,九十年代时候全宝岛人,没有不知道美国库比蒂诺市的。 Now the apple has declined, the newly appointed manager makes the semiconductor hardware family background, graduates from Georgia technical institute, the result is quite splendid, but he is not the qualified PC product manager. 如今苹果早已江河日下,新上任的老总是做半导体硬件出身,毕业于乔治亚理工学院,成绩相当出色,但他并不是合格的个人电脑产品经理。 Perhaps in Silicon Valley, no one Steve Jobs has legendary. 在硅谷,也许没有人比史蒂夫乔布斯更具传奇色彩。 Jobs possibly is United States academy of engineering only one not the academician who reads a school year book in the university, Bill Gates, although does not have the university to graduate, after all earnest ground two years. 乔布斯可能是美国工程院唯一一个没有在大学读完一学年书的院士,比尔盖茨虽然没有大学毕业,毕竟正儿八经地上了两年。 Jobs read-only a half year of university, audited some time, then left the school thoroughly, but the reason that he is selected in the academician is he „foundation and development PC industry”. 乔布斯只读了半年大学,又旁听了一段时间,然后就彻底离开了学校,而他入选院士的原因是他“开创和发展个人电脑工业”。 Jobs's birth mother is one young unmarried in school graduate student, because oneself are unable while the belt/bring child of studying, she to decide to give to others to adopt Jobs. 乔布斯的生母是一名年轻的未婚在校研究生,因为自己无法在读书的同时带孩子,她决定将乔布斯送给别人收养。 She hopes that looks for others who have the college education, just started, she looked for an attorney couple, then wants a girl to the couple, such Jobs was delivered to his foster father maternal home. 她非常希望找一个有大学学历的人家,刚开始,她找了一对律师夫妇,但是那对夫妇想要个女孩,就这样乔布斯就被送到了他的养父母家里。 But Jobs's birth mother discovered afterward not only they are not the university graduates, the foster father have not even graduated the middle school, therefore she refuses to sign in the final adoption document, will certainly send him to college to Jobs's foster parents promise finally in the future, his birth mother also complied. 而乔布斯的生母后来发现不仅他们不是大学毕业生,养父甚至连中学都没有毕业,于是她拒绝在最后的收养文件上签字,到最后乔布斯的养父母许诺日后一定送他上大学,他的生母也就答应了。 After Jobs High school graduates, enters savings that a school expense very expensive/noble private university his poor foster parents invested, paid the college fee for him. 乔布斯高中毕业后,进了一所学费很贵的私立大学他贫困的养父母倾其所有的积蓄,为他付了大学学费。 Read six months, Jobs feels under-employed at the same time, on the other hand is not cruel enough to spend the foster parents to save for a lifetime, therefore decides to leave school, but he has not left the school, but will start, the future that will audit him to be interested possibly to his useful class. 读了半年之后,乔布斯一方面觉得学非所用,另一方面不忍心花掉养父母一辈子的积蓄,所以决定退学,但他并没有离开学校,而是开始旁听他感兴趣的、将来可能对他有用的课。 Jobs of young time has not received, by rubs a place to sleep on the schoolmate dormitory floor, simultaneously by picking the glass jar and cola pot makes a change, acts as usually the living expenses. 年轻时候的乔布斯没有收入,靠在同学宿舍地板上蹭块地方睡觉,同时靠捡玻璃瓶、可乐罐挣点小钱,充当平时生活费。 Each Sunday to have food of bestowment, he must walk a ten kilometers to church, at that time Jobs only did the matter that oneself want to do, the United States academy of engineering calligraphy that he is very famous, he was also infatuated with the calligraphy, although does not know after the calligraphy is useful, but afterward fact showed, Jobs's artistic culture, causes Apple all product designs very attractively. 每个星期天为了吃一顿施舍的饭,他要走十公里到一个教堂,当时乔布斯只做自己想做的事,他所在的美国工程院书法很有名,他也迷上了书法,虽然不知道书法以后有什么用,可后来的事实证明,乔布斯的艺术修养,使得苹果公司所有的产品设计得非常漂亮。 For example the beforehand computer typeface is very monotonous, Jobs when designing the Macintosh computer of Apple, thought of the past attractive calligraphy all of a sudden, for this PC design unique contact surface and typeface. 比如以前的计算机字体很单调,乔布斯在设计苹果的Macintosh计算机时,一下子想到了当年漂亮的书法,为这种个人电脑设计了独特的界面和字体。 In 1976, when Jobs was 20 years old, had the Wayne three people with Steven Wards Nick, set up Apple in the garage, developed the personal computer, soon Wayne withdrew, was only left over Jobs and Wards. 1976年,乔布斯20岁时,和斯蒂芬沃兹尼克还有韦恩三人,在车库里办起了苹果公司,研制个人微机,不久韦恩退出,只剩下乔布斯和沃兹两人。 At that time a computer little said took over ten thousand US dollars, even if the price fell several times is not not possible to enter in the common people home. 当时一台计算机少说要上万美元,即使价钱降几倍也不可能进入寻常老百姓家里。 In each technological revolution, the new technology must have the progress of qualitative change to stand firmly compared with the old technology, Jobs very clear this point, he must make the computer price fall dozens times, even over a hundred times of talent some people to want. 在每一次技术革命中,新技术必须比老技术有质变的进步才能站住脚,乔布斯很清楚这一点,他必须让计算机价钱降几十倍、甚至上百倍才会有人要。 For cost reduction, 为了降低成本, AppleI besides having a main engine of belt/bring keyboard, what external connection equipment does not have, only then can meet the video port on domestic television, can meet the connection of cassette recorder with one and ensure the data and procedure/program can have on the ordinary recording tape. The television and tape recorder have in United States almost each family, in the same year, two people developed the world's first general PC AppleI, on the United States common people flower several hundred US dollars can buy. AppleI除了有一个带键盘的主机之外,什么外接设备都没有,只有一个可以接在家用电视上的视频端口,和一个能接盒式录音机的接口,保证数据和程序可以存在普通的录音带上。电视机和录音机在美国几乎家家都有,同一年,两人研制出了世界上第一台通用的个人电脑AppleI,美国百姓花上几百美元就能买到。 The earliest apple machine in fact could not do anything, can only make study the child of computer practice the simple programming, but can also play simply such as the police stressed the game of thief. 最早的苹果机实际上做不了什么事,只能让学计算机的孩子练习一下简单编程,还能玩一点简单的诸如警察抓小偷的游戏。 The first-generation apple machine operation is not very convenient, the average person will not like with it, its symbolic significance be much bigger than the practical significance, that is: The computer can enter the family. 第一代苹果机操作很不方便,一般人是不会喜欢用它的,它象征性的意义远要比实际意义大得多,那就是:计算机可以进入家庭。 The presidents of early DEC digital equipment corporation believe, the computer enters the family is the most impractical imagination, Jobs and his colleague achieved this point, DEC Corporation also paid the price for their arrogances with the prejudice, was purchased by Kompa Corporation in 1998 at a price of Something went wrong dollar. 早期DEC数字设备公司的总裁认为,计算机进入家庭是最不切实际的假想,偏偏乔布斯和他的同事做到了这一点,DEC公司也为他们的傲慢与偏见付出了代价,在1998年被康帕公司[Not Found]收购。 Han Xuan thought that Jobs is very far-seeing, the toy like early apple machine, is unable to make the consumers like for a long time, several years ago after IBM promotes PC that can use truly, one captured the apple 3/4 markets, therefore Jobs started to devote to the personal computer that developing one type can use truly. 韩宣觉得乔布斯很有远见,像早期苹果机这样的玩具,是无法让广大消费者长期喜欢的,几年前当IBM推出了一款真正能用的PC后,一下就抢掉了苹果四分之三的市场,于是乔布斯开始致力于研制一种真正能用的个人计算机。 Then, in 1984 second-generation apple machine Macintosh was born, Macintosh is, has the interactive graphical interface that the world's first type can buy, and uses the PC of mouse. 就这样,1984年第二代苹果机麦金托什诞生了,麦金托什是世界上第一种可以买得到的、拥有交互式图形界面,并且使用鼠标的个人电脑。 Its hardware some performance slightly are better than the same time IBM PC, its operating system also led at that time IBMPC operating system DOS entire one generation. 它的硬件部分性能略优于同期的IBM的PC机,它的操作系统也领先当时IBMPC的操作系统DOS整整一代。 The latter orders the line operating system, the user must remember all operational orders can use the computer, Macintosh and IBMPC past difference, was so big like Windows and DOS. 后者是命令行式的操作系统,用户必须记住所有的操作命令才能用计算机,麦金托什和IBMPC当年的差别,就像Windows和DOS那么大。 Except that the difference on contact surface, Macintosh operating system has the DOS incomparable advantage in the memory management, because the latter actual available memory always limits in 640 K, but the former has no limit. 除了界面上的差别,麦金托什操作系统在内存管理上有DOS不可比拟的优势,因为后者实际可用的内存始终局限在640K,而前者没有任何限制。 The Macintosh PC comes out to sell very well, regardless of said from the business technically, was an enormous success. 麦金托什个人电脑一出来就卖得很好,无论从技术上讲还是从商业上讲,都是一个巨大的成功。 Till 1985, the apple development is quite smooth. 到1985年为止,苹果发展相当顺利。 The company altogether has 4000 staff, the stock value reaches as high as 2 billion US dollars, Jobs individual is also very smooth, achieves both fame and fortune. 公司总共拥有四千员工,股票市值高达20亿美元,乔布斯个人也很顺利,名利双收。 But then, Jobs experiences two matters that others will probably not experience for a lifetime- was expelled the company that oneself organized by others, then went to the Gate of Death to walk one time, but Apple also starts to enter more than ten years of low points. 但接下来,乔布斯遇到了别人一辈子可能都不会遇到的两件事—被别人赶出了自己创办的公司,然后又去鬼门关走了一遭,而苹果公司也开始进入了长达十多年的低谷。 At that time Jobs welcome to Coca-Cola Corporation CEO Schooley, come for the apple exploration of market, and was responsible for the apple routine work, oneself withdrew from the first line, concentrated on Macintosh's technology. 当时乔布斯请到可口可乐公司CEO斯库利,来为苹果开拓市场,并负责苹果日常工作,自己则退出第一线,专注于麦金托什的技术。 If Schooley is the prime minister who plans the overall situation, Jobs is the marshal of mapping out strategic plans in an army tent, Schooley arrives at the apple to make Apple the mainstream in PC market on attempt, is used to develop apple new growth point NewtonPDA the profit( apple Newton PDA), an earliest palm hands-on. 如果说斯库利是统筹全局的宰相,乔布斯则是运筹帷幄的元帅,斯库利一到苹果就试图让苹果成为PC机市场的主流,将利润用来发展苹果新的成长点NewtonPDA(苹果的牛顿PDA),一款最早的掌上机。 Jobs and Schooley first year cooperates very well, when the second year, the military and political leaders started the disagree declare war, struggle of Jobs and Schooley continued for more than one year, the board of directors stood this side Schooley finally, Jobs pursuing. 乔布斯和斯库利头一年合作得很好,等到第二年,将相就开始失和了,乔布斯和斯库利之争持续了一年多,董事会最后站在了斯库利这一边,把乔布斯给驱逐出去。 The common pioneer was also not necessarily able to found own company at age 30, Jobs had been dismissed by oneself company in this year, he sold out in the hand angrily all apple stocks, only leaves behind one to receive the apple annual report. 一般的创业者30岁时还未必能创建自己的公司,乔布斯这一年已经被自己的公司开除了,他一气之下卖掉了手里所有的苹果股票,只留下一股来接收苹果年报。 The workstation was very at that time prosperous, he established company NeXT that alone made the workstation, but was not very successful, the graph function of NeXT workstation was very strong, causing Jobs wants to develop therefore him to use 5 million US dollars in the animation, bought an extremely not successful animation room that movie «Star War» director Lucas organized, and restructured to make the animation it with the graph workstation work room Pixar Corporation. 当时工作站很红火,他独自创立了一个做工作站的公司NeXT,但并不是很成功,NeXT工作站的图形功能很强,使得乔布斯想在动画制作上发展于是他用五百万美元,买下了电影《星球大战》导演卢卡斯创办的一个极不成功的动画制作室,并把它重构成一个用图形工作站做动画的工作室皮克斯公司。 This animation studio afterward by Disney by 7.4 billion US dollars buying at a high price, in fact, Jobs the money of Pixar making, made from the apple him must be more. 这家动画工作室后来被迪斯尼公司以七十四亿美元的高价收购,事实上,乔布斯从皮克斯挣到的钱,比他从苹果挣的还要更多。 Schooley after driving away Jobs, making Macintosh flutter forward for 78 years following the technical tidal current of PC, he very clear by apple leading technology, even if did not do anything, can still make ten years of money. 斯库利在赶走乔布斯以后,让麦金托什顺着个人电脑的技术潮流向前飘了七八年,他很清楚以苹果领先的技术,即使不做任何事,也可以挣十年钱。 In later period that Schooley is in power, the market share of Macintosh PC was pushed gradually getting smaller by Microsoft, but the outdoor shop actually gets bigger and bigger, Apple starts to lose money, Schooley also has to leave office. 在斯库利当政的后期,麦金托什个人电脑的市场占有率渐渐被微软挤得越来越小,而摊子却越铺越大,苹果公司开始亏损,斯库利也不得不下台。 When recalls the entire life experience of idol, the Han Xuan feeling, thought that mysterious man clearly is a big buried treasure, are too many in the thing that on him can unearth. 回想起自己偶像的生平经历,韩宣感慨之余,又觉得那个神秘的男人分明是座大宝藏,在他身上可以挖掘的东西太多了。 Camel of skinny is big, the apple has the perfect marketing channel and magnanimous technological patent, even without Jobs, is still valuable. 瘦死的骆驼比马大,苹果有着完善的销售渠道和海量技术专利,即使没有乔布斯,也非常具有价值。 However now is not anxious, now is not apple most danger time, the boy is thinking it was about to go bankrupt, oneself appear like the Savior, the saliva unconscious class/flow comes out. 不过现在还不急,如今不是苹果最危难的时候,男孩想着等它快破产了,自己像救世主那样出现,口水不知不觉流出来。 Anya sees his appearance, pulls out a paper goods from the pocket, shuts out to give him. 安雅见到他这副模样,从口袋掏出张纸巾,嫌弃递给他。 PS: I know that this water, forgives me very much. However checks the material, had not known that he has had such experience, shows my idol you, therefore succeeds has inevitably...... PS:我知道这张很水,原谅我。不过要不是查资料,还不晓得他有过这样的经历,给你们看看我偶像,所以说成功都是有必然性的...... Welcome the general book friends to visit reading, latest, quickest and hottest serial publication performs in the mobile phone user welcome to reading. 欢迎广大书友光临阅读,最新、最快、最火的连载作品尽在手机用户请到阅读。
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