MOTGAR :: Volume #12

#1173: Promotion

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The cold beverage and ice cream bought, moved in one box fully, the female shopkeeper strength was small, the staff in 7-eleven convenience store, helped her send specially. 冰汽水和冰激凌买来了,整整搬来一箱,女店长力气小,7-eleven便利店的员工,特意帮她送来。 The brand creation in the United States 7-eleven convenience store, comes to the development time of Japan and Taiwan is quite long, the quantity also is more than the sos convenience store in that two places, is expanding to Hong Kong at present. 品牌创立于美国的7-eleven便利店,来日本和宝岛的发展时间比较长,数量在那两个地方比sos便利店还要多一些,目前正在向香江扩张。 This shop two years ago, had been purchased by the old gentleman, becomes the first major stockholder who has the absolute holding power, other stocks in some merchant hands of Japan and Taiwan, for example previous time goes to Japan to see Mitsubishi Shou, has the red pill joint-stock company director, has some small stocks in the middle of 7-eleven. 这家店早在两年前,已经被老爷子收购,成为拥有绝对控股权的第一大股东,其他部分股份在日本和宝岛的一些商人手中,比如上次去日本见过的三井寿、还有红丸株式会社社长,都在7-eleven当中拥有小部分股份。 Sees in the female shopkeeper hand to raise sack ice cream, Han Xuan is clearly knowing that she also helped oneself bodyguard they bring, appreciated regarding this approach very much, the big hot days, the bodyguard and assistant they were also the person, forgot a moment ago told her to buy, but also was worried that she only bought 34. 见女店长手里提着一大袋冰淇淋,韩宣清楚知道她还帮自己的保镖他们带了,对于这种做法很欣赏,大热天的,保镖和助理他们也是人,刚才忘记告诉她多买一些,还担心她只买三四份。 In the female shopkeeper's puts on hand plastic bag the counter, opens looked to Han Xuan, said with a smile: „ Is Haagen-Dazs, Ok? 女店长将手里的塑料袋放到柜台上,打开给韩宣看,笑着说道:“都是哈根达斯,可以吧？ Greatly barreled, only then two, remaining are some small ice cream balls, usually I like eating these very much. ” 大桶装的只有两个了,剩下都是些小的冰激凌球,平时我很喜欢吃这些。” „Occasionally I will also eat the ice cream of this brand, spending how much money to reimburse from the company account, thanks.” “偶尔我也会吃这个牌子的冰淇淋,花多少钱从公司账目上报销就可以,谢谢。” Han Xuan looked at the price specially, the ice cream that this vat family installs, only sells for 2.99 US dollars in United States, the supermarket promotion time is cheaper, after arriving at Hong Kong changes, became the high-end ice cream brand. 韩宣特意看了看价格,这种大桶家庭装的冰淇淋,在美国只卖2.99美元,超级市场促销时候更便宜,来到香江后摇身一变,就成了高端冰淇淋品牌。 More than 400 grams one barrel of ice cream, the selling price reaches as high as more than 80 Hong Kong dollars, smacks the lips to sigh that the Haagen-Dazs brand promotion does really well 400多克一桶的冰淇淋,售价高达80多港币,咂嘴感叹哈根达斯品牌推广做得真不错 Distributes to eat in the shop, the female shopkeeper told Han Xuan to say at this time: „ Cell phone of Motorola recently discount promotion sale. 分发完就在店里吃,女店长这时候告诉韩宣说:“摩托罗拉的手机最近打折促销。 Goes to its to buy the cell phone by the local ID card in one week, can obtain together the free battery, what does our company have to move? ” 凭借本地身份证在一周内去它那买手机,可以得到一块免费的电池,我们公司有没有什么活动？” Sells from the blueberry cell phone now, the sales volume has continued to increase, the market share is sprawling, does not need to stimulate additionally spends, therefore has nine 40% discount promotion except for the Christmas in the two years, other time have not arranged the activity. 从蓝莓手机发售到现在,销量一直持续增加,市场份额不断扩大,不需要额外的刺激消费,因此这两年来除了圣诞节有个九六折促销,其他时间都没有安排活动。 Han Xuan considered the little while, now the major phone companies are catching up, compared with the blueberry cell phones and certain brand cell phones, the advantage is not distinct, as if truly should give some consumers feedbacks. 韩宣考虑了会儿,如今各大手机公司都在发力,蓝莓手机和某些品牌手机相比,优势已经不算明显,似乎确实应该给消费者们一些回馈。 Opening the mouth replied: „ Ok, Hong Kong return, our company will make a activity on 1st of next month. 开口回答说:“可以啊,下个月 1 号香江回归,我们公司弄个活动吧。 Buys the cell phones or other products discounts, the preferential effort enlarges, Motorola delivers the battery, we also deliver the battery . Moreover the price reduces 199 Hong Kong dollars again, the time lasts for three days. ” 买手机或者其他产品都打折,优惠力度弄大一些,摩托罗拉送电池,我们也送电池,另外价格再降低199港币,时间持续三天。” The female shopkeeper spoke thoughtlessly to ask, heard such big margin of preference time, asked with amazement: „So many? The price cut was OK, the battery was very expensive.” 女店长只是随口问问,听说这么大的优惠幅度时候,惊讶问道:“这么多？降价就可以了吧,电池很贵。” „ Doesn't matter, the company also has the profit to gain. “没关系,公司还有利润可以赚。 The battery of Motorola purchases from other companies, but our company have the factory that makes the battery, the cost compares it to be lower. ” 摩托罗拉的电池都是从其他公司采购,而我们公司自己就有生产电池的工厂,成本比它低一些。” Dug the Haagen-Dazs ice cream of spoon of vanilla tastes, Han Xuan was saying ambiguously. 挖了勺香草味的哈根达斯冰淇淋,韩宣含糊说着。 The masters eat the vat, Fatty eat the small ball, is lying on the ground sticks out one's tongue licks, licks that box of while staring is coming out, prepares to solve front this, eats it. 主人吃大桶,胖丁吃小球,正趴在地上伸舌头舔,一边舔一边盯着多出来的那盒,准备解决完面前这个,把它也吃掉。 President Han Xuan of Hong Kong Branch did not know, after the original hope science and technology cell phone department analyzes the blueberry company alone, he rarely manages, these district presidents are appointed by executive officer Martin Burke. 香江分公司的总裁韩宣不认识,原先hope科技手机部门单独拆分成蓝莓公司后,他很少去管理,这些大区总裁都是由执行官马丁-伯科任命。 Although had/left a moment ago that matter, causes several hundred and more than ten million US dollars losses, but from recent performance growth, Burke CEO is very able. 虽然出了刚才那档子事,导致数百、上千万美元的损失,不过从最近的业绩增长情况来看,伯科ceo确实挺有能力。 At the beginning of the present is the company expands, in the personnel appoint in the issue to have some mistakes, was the matter of being unavoidable, Han Xuan extremely had not previously cared to that matter. 现在是公司扩张初期,在人员任命问题上出现一些差错,是在所难免的事情,韩宣并没有对先前那件事情太过在意。 Little makes money, has not lost money, the cell phone of blueberry the sudden and huge profits industry, waits for the product qualities of other companies to pursue at present on, he will consider the sales, now profit margin astonishingly high 只是少赚钱而已,并没有亏本,蓝莓的手机目前还是暴利行业,等其他公司的产品质量追赶上,他才会考虑降价促销,现在利润率惊人地高 Leaves from the experience shop, arrives at the market to stroll. 从体验店里离开,来到商场逛逛。 Found Starbucks finally, stood looked at the eye in the entrance probe head, inside customer number were very many, register front long team. 总算找到星巴克,站在门口探头看了眼,里面的顾客数量挺多,收银台前排着长长的队伍。 To be honest, the Starbucks coffee taste can only be the same, like truly has the Brazilian of taste to the coffee, does not like drinking them. 老实说,星巴克咖啡口味只能算一般般,像真正对咖啡有品味的巴西人,不爱喝它们。 But Starbucks representative incessantly is the coffee, each shop invests the huge fund in the repair, creates a leisurely and carefree comfortable drinking coffee atmosphere, lets people, even if not love the coffee, should still fall in love with the bad boundary in shop. 但星巴克代表的不止是咖啡而已,每间店都在装修上投入巨额资金,营造出一种悠闲舒适的喝咖啡氛围,让人们即使不爱咖啡本身,也会爱上店里的坏境。 Without many people meets the face to only to sit thick-skinnedly, does not select the drinking thing, as the matter stands the sales volume increased. 没多少人会脸皮厚到只去坐着,不点喝的东西,这样一来销量就增加了。 Starbucks founder Mr. Schultz, bumps into to discover this, and retains it, forms one type to be the sales model of Starbucks alone. 星巴克创始人舒尔茨先生,误打误撞发现这点,并且将它保留下来,形成一种独属于星巴克的销售模式。 Each shop by the Starbucks Corporation straight camp, in other words, is Han Xuan, he has the corporation stock to reduce to 40%, what trades is the stock increases, the stock price rises steadily. 每家店都由星巴克总公司直营,换言之也都是韩宣的,他所拥有公司股份已经减持到百分之四十,换来的是流通股增多,股价节节上升。 This has arrived at the Han Xuan psychological bottom line digit, does not plan to continue to reduce again, must know that it also has big development opportunities on the stock market. Sees George Armani, Givenchy and Chanel each time , by Louis Verdon and other shops, opens the family/home zara clothing store time, Han Xuan is wanting to smile. 这已经到达韩宣的心理底线数字,不打算再继续减持,要知道它在股市上还有很大的发展空间呢。每次见到乔治-阿玛尼、纪梵希、香奈儿、、路易-威登等店铺旁边,开着家zara服装店时候,韩宣就想笑。 zara is not the high-end brand, the product selling price and locates be close to ordinary people, but likes drilling toward the high-end market that in these major suits converge, the repair and shop front position does not miss compared with them, if not know, possibly also thinks it is what international first-tier brand. zara根本就不算高端品牌,产品售价和定位更加平民化,但偏偏喜欢往这些大牌云集的高端商场里钻,装修、店面位置一点都不比它们差,如果不知道,可能还以为它是什么国际一线品牌呢。 after zara obtains the corporation hoops capital , the rapid expansion, just arrived at Hong Kong here to come shortly, in the entrance poster writes „Hsintien to be open for business, two 10% discount!”, The person who comes to the market to take a walk, was attracted to have a look, to go out the time by it to bring the thing of bags, obviously likes its product very much. zara得到总公司hoops注资后迅速扩张,刚开到香江这里来没多久,门口海报上写着“新店开张,两件九折！”,许多来商场逛街的人,被它吸引进去看看,出门时候就带了大包小包的东西,明显很喜欢它的产品。 This brand likes plagiarizing the major name brands very much shameless the design styles, often 2-3 days ago had just held the launch, then pirating came, and compared with a quality goods quicker listing, the selling price only has 1/5, even is lower. 这个品牌很无耻地喜欢抄袭各大名牌的设计风格,往往2-3天前刚举办过新品发布会,接着盗版就来了,并且比正品更快上市,售价只有五分之一,甚至更低。 In the past Han Xuan design pencil trousers, fruit jelly package and other products, zara had also imitated very much shameless, and obtained the good sales volume. 当年韩宣设计铅笔裤、果冻包等产品,zara也很无耻地模仿过,并且取得了不错的销量。 That several hundred dress designers, all day how are pondering over others family/home the commodity that sells, turns own, therefore the lawsuit is unceasing, but Mr. Amancio did not fear, rather compensates a money also to always enjoy. 那几百位服装设计师,整天都在琢磨怎么把别人家好卖的商品,变成自己的,因此官司不断,但阿曼西奥先生一点都不怕,宁愿赔点钱也乐此不疲。 The plagiarism gains ten, only compensates a dollar, the fools know how should do: Continues to copy. 抄袭赚十块,只赔出去一块钱,傻子都知道应该怎么做:继续抄呗。 He and Anya, Wang Mengmeng enters in the shop, this time, the person in shop are many, because the weather is too hot, many people run to come to the market to rub the air conditioning. 他和安雅、王萌萌走进店里,这个时间,店里的人很多,由于天气太热,不少人跑来商场蹭空调。 On the rack full is the clothes of various designs, the Han Xuan preparation selects some summer clothing here, said to Wang Mengmeng cousin with a smile: „Which likes directly with well, this is my Grandma shop, I give to you......” 架子上满是各种款式的衣服,韩宣准备就在这里挑一些夏装,笑着对王萌萌表妹说:“喜欢哪件直接拿就好,这是我奶奶的店,我送给你……” Browsing reading address: 浏览阅读地址:
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