Helps after on the 19 th eldest daughter Chen Zijin is celebrating the birthday, Chen Hansheng plans to go to the US to have a look at youngest daughter Chen Zipei, this returning to homeland had over half a month, although vermilion seven will report the information every day, Chen Hansheng will still think of the small gruff package. 19号帮着大女儿陈子衿庆祝完生日后,陈汉升又计划着前往美国看看小女儿陈子佩,这次回国有大半个月了,虽然朱seven每天都会汇报信息,陈汉升依然会想念小小憨包。 Before not in the past US, he must first wait for „fruit 3” the propaganda video comes, is good is very rapid because of the movement of subordinate, 22 nd time takes «Blue and white porcelain» manufactures finally as vlog of background sound, and gave to Chen Hansheng to glance. 不过去美国之前,他要先等着“果三”的宣传视频出炉,好在下属的动作很迅速,22号的时候以《青花瓷》为背景音的vlog终于制作完毕,并且送给了陈汉升过目。 After the point opens the video, in the title presents two lines of characters immediately: 点开视频以后,标题上立刻出现两行字: Husk three generations of cell phone promotional films 果壳三代手机宣传片 Background sound: Jay Chou new special edition song «Blue and white porcelain» 背景音:周杰伦新专辑歌曲《青花瓷》 Chen Hansheng grins to smile, „husk” + Jay Chou is the hot topic, in addition „three generations of cell phones” and „new special edition song takes the lead to issue” joke, basically is set this month heat to search. 陈汉升咧嘴笑了笑,“果壳”+“周杰伦”本来就都是热门话题,再加上“三代手机”和“新专辑歌曲率先发布”的噱头,基本预定了这个月的热搜。 Meanwhile, in the ear bank also transmits „vegetarian embryo to outline the tobacco mosaic tip to downturn thickly, peony of bottle body description one such as beginning you makeup” bent/tune sound, in the video picture is also showing „fruit 3” five types of color sample machines, the standards of various technical parameters. 于此同时,耳畔里也传来“素胚勾勒出青花笔锋浓转淡,瓶身描绘的牡丹一如你初妆・・・・・・”的曲声,视频画面中也展现着“果三”五种颜色的样品机,还有各项技术参数的标准。 The number of times that and azure pattern presents are most, clearly is the principal model. 其中青花款出现的次数最多,明显属于主打机型。 In addition, the cell phone in design, research and development, purchase, examination and other flow the secret news briefs, the Chen Hansheng and other executive of the forms flashes occasionally, more these technical engineers and ordinary assembly line workers. 除此之外,还有手机在设计、研发、采购、检测等流程的幕后花絮,陈汉升等高管的身影只是偶尔闪出来,更多还是那些技术工程师和普通流水线工人。 They or in the earnest lowering the head study, or are the intense discussions, even also puts the original sound that two engineers argued to go, this is one not only has the technical feeling, and meets vlog of rusticity, Chen Hansheng looked that is very satisfied. 他们或者在认真的低头钻研,或者就是激烈的探讨,甚至还放了两句工程师们争论的原声进去,这是一个既有科技感,又接地气的vlog,陈汉升看完很满意。 The propaganda video do not make product introduction, too many complex precise part descriptions, besides the special groups of these pursue electronic products performance, most people looked that one felt insipidly. 宣传视频不要做成产品介绍,太多复杂精密的零件描述,除了那些追求电子产品性能的特殊群体以外,大多数人看完一遍就觉得索然无味了。 However after doping these news briefs, the strong life breath can make these not understand the consumer of technology to look much several, increases their consumption desires. 不过掺杂了这些花絮以后,浓重的生活气息会让那些不懂技术的消费者多看几遍,增加他们的购买欲望。 After big boss Chen Hansheng decides, actually vlog can send, the propaganda department of husk carefully planned. 大老板陈汉升拍板以后,其实vlog就可以发出去了,不过果壳的宣传部门还是精心策划了一番。 First is the 23 rd evening, Xinjiekou of Jianye, Bund and Wangfujing of sports west and capital of Guangdong of city Shanghai city on these famous CBD business center tall building large screens, was bought getting down emergency broadcast by the husk electron completely an advertisement: 首先是23号的晚上,建邺的新街口,沪城的外滩、粤城的体育西、首都的王府井・・・・・・这些著名的CBD商业中心高楼大屏幕上,全部被果壳电子买了下来插播了一条广告: K three generations of cell phones, wait on the 25 th! K三代手机,25号拭目以待！ The advertisement is actually very simple, but the fans of waiting have been very excited, must say the 3 rd generation aircraft of husk , is really suffers the person „small seductress/evil spirit”. 广告倒是挺简单的,不过一直等待的粉丝们都很兴奋,要说果壳的三代机,也真是个折磨人的“小妖精”。 Last year time, the husk has emitted the model that the double calliper double treated. 去年的时候,果壳就已经放出双卡双待的机型。 In April of this year, the detailed disposition also put, moreover is ceiling that so far the domestic cell phone disposed, continued „the king of performance-to-price ratio” solid title. 今年4月份,详细配置也放出来了,而且是目前为止国产手机配置的天花板,继续坐实“性价比之王”的头衔。 This month beginning of the month, 3 rd generation aircraft „two flower stalk flower” the subject also issued, while receiving the discussion and hounds, the fans were anticipating „fruit 3” unveiled the veil that moment. 这个月的月初,三代机“并蒂莲花”的主题也发布了,在受到讨论和追捧的同时,粉丝们都在期待着“果三”揭开面纱的那一刻。 Now, the husk gives actual time finally, will also start the selling in advance activity of 3 rd generation aircraft in the husk commercial city on the 25 th simultaneously. 现在,果壳终于给出一个确切的时间,25号同时还会在果壳商城开启三代机的预售活动。 Moreover, „small seductress/evil spirit” the method is also not limited to this, on big screen of 24 th time US Times Square, presented „fruit three” advertisement. 另外,“小妖精”的手段还不止于此,24号的时候美国时代广场的大荧幕上面,也出现了“果三”的广告。 Actually the Americans do not know that this sign, the husk propaganda department puts in the advertisement here, very clearly to increase current capacity. 其实美国人都不知道这个牌子,果壳宣传部门在这里投放广告,很明显就是为了增加流量。 The effect is very tangible, especially in also has promotion of sailors. 效果还是很明显的,尤其在还有水军的推动。 Since the husk network section promotes after the independent accurate listed company, below established one „public opinion public relations department”, in the surface is „public opinion public relations”, in fact is „guidance of public opinion” . Moreover the charges are the highly educated marketing talents. 自打果壳网络部升级为独立的准上市公司以后,下面就成立了一个“舆论公关部门”,表面上是“舆论公关”,实际上是“舆论导向”,而且部门负责人都是高学历的营销人才。 This was equivalent to the rich organized regular army, no matter the propaganda drummed up support or resists the black powder, that can take an important role. 这就相当于有钱有组织的正规军了,不管是宣传造势还是对抗黑粉,那都是可以起到重要作用。 Holds in in addition of these methods, on the morning of 25 th times, the backstage monitoring data of husk community showed, the website views obviously started to increase. 在这些手段的加持下,25号上午的时候,果壳社区的后台监测数据显示,网站浏览量明显开始增加了。 Above the husk boards of directors and other P8 senior management, everyone gather in the conference rooms, after chatting while waits for „fruits 3 to match Jay Chou” to present the result. 果壳董事会和其他P8以上的高层管理,大家都汇聚在会议室里,一边聊天一边等着“果三搭配周杰伦”亮相后的结果。 Naturally currently speaking, affecting to blast open. 当然从目前来看,影响应该是非常炸裂的。 With time one minute/share one second of past, quickly to 12 points time, the husk community homepage has slow phenomenon, this is the hit rate and views too many reasons. 随着时间一分一秒的过去,快到12点的时候,果壳社区网页已经有卡顿现象了,这是点击量和浏览量太多的原因。 yellow stand modestly somewhat ashamed, is somewhat suffering. 黄立谦有些惭愧,也有些委屈。 What is ashamed, he is boss of Internet department, the husk community presents slow, he is responsible ; 惭愧的是,他是网络部门的boss,果壳社区出现卡顿,他是要负责任的; What grievance is, actually he and Chen Hansheng have raised, the 25 th time website load is possibly oversized, needs to take some measures to diverge. 委屈的是,其实他和陈汉升提过,25号的时候网站负荷量可能过大,需要采取一些措施进行分流。 However was rejected by Chen Hansheng, because he is to see the appearance that the homepage collapses, this has the program effect. 不过被陈汉升拒绝了,因为他就是要看到网页崩溃的样子,这样才有节目效果。 „Yeah ~” “哎~” yellow stand modestly somewhat sad, looks at already not too steady husk community, he knows, once after the collapse, in a scolding sound of piece of fans, is the Internet department is definitely a scapegoat. 黄立谦有些忧伤,看着已经不太稳的果壳社区,他知道一旦崩溃以后,在一片粉丝的骂声中,肯定又是自己和网络部门背锅。 12 : 00 pm time, operator under attaching great importance to of big shot, trembling propagandizing vlog issues, then in a flash, the homepage snow white piece of husk community, any post could not see instantaneously. 中午12点的时候,操作员在一众大佬的重视下,战战兢兢的把宣传vlog发布出去,然后一瞬间,果壳社区的网页瞬间雪白一片,任何帖子都看不到了。 Obviously , was pushed the collapse. 很显然,又被挤崩溃了。 „Hū ~” “呼~” In the conference room hears expected sighs, sales outlet boss Cui Zhifeng and yellow Liqian has had the competitive relations, cannot bear taunt: „old yellow, you so many maintenance funds, why arrive at the critical moment homepage to collapse every year.” 会议室里传来一声声意料之中的叹息声,销售部boss崔志峰和黄立谦一直存在竞争关系,忍不住挖苦道:“老黄,你们每年那么多的维护基金,为什么一到关键时刻网页就崩溃啊。” yellow Liqian took a look at a Chen Hansheng, mumbled to Cui Zhifeng: „Does not need you to manage, quick can restore!” 黄立谦瞅了一眼陈汉升,冲着崔志峰嘟囔道:“不用你管,很快就能恢复的！” Chen Hansheng naturally cannot help yellow Liqian explain, he conducts the table „meeting” strawberry bo bo tea with milk, submissive sucks in one, peaceful waits for the homepage to restore. 陈汉升自然不会帮黄立谦解释,他端起桌上的“遇见”草莓啵啵奶茶,低眉顺眼的吮吸一口,安静的等着网页恢复。 After 20 minutes, the husk community finally restored from the collapse condition, full screen are such post: 二十分钟以后,果壳社区终于从崩溃状态中恢复了,满屏都是这样的帖子: A: Damn! I have not misunderstood, is the background sound Zhou Dong's new song? A:操！我没听错吧,背景音是周董的新歌？ B: New special edition of Jay Chou November? Now for the 3 rd generation aircraft of husk, puts ahead of time? B:周杰伦11月份的新专辑吗？现在为了果壳的三代机,提前放出来了？ C: I slow, has had the hear of complete songs brothers a moment ago, but the opening is really of pleasant to hear. C:我刚才一直卡顿,有听完整首歌的兄弟吗,不过开头真是好听啊。 D: yellow stand was modest your mother dead, you worked as P9 to take so much money, a website cannot maintain, had the big movement community to collapse each time! D:黄立谦你妈死了,你当着P9拿着那么多钱,一个网站都不能维护好,每次有大动作社区都要崩溃！ E: I externally, the speed good has not collapsed, this vlog I have looked at third, prepares to look fourth. E:我在国外,网速还不错没有崩溃,这个vlog我已经看第三遍了,准备看第四遍。 …… ・・・・・・ Actually just started, the netizens discussed what are most is «Blue and white porcelain» this song, naturally this is also normal, because Jay Chou's new special edition usually is in October or comes out in November. 其实刚开始的时候,网友们讨论最多的还是《青花瓷》这首歌,当然这也正常,因为周杰伦的新专辑通常都是10月份或者11月份才出来。 In June on the bill tune, this is for several years the first time. 6月份就发单曲,这还是几年来的第一次。 However the quick topic returned to the cell phone, as for everyone's degree of satisfaction, can feed back from the selling in advance sales volume of husk commercial city. 不过很快话题就回到手机本身了,至于大家的满意度,从果壳商城的预售销量就能反馈出来了。 Same day, 100,000 of first batch of selling in advance run out on the 25 th. 25号当天,首批预售的10万台已经告罄。 This is selling in advance, because „fruit 3” the price had not issued truly, the consumer pays 1199 Yuan only to obtain one to sell in advance the code, in August official retail time, makes up the simultaneous/uniform price difference to attain a new machine again. 这可是实打实的预售,因为“果三”的价格并没有真正发布,消费者支付1199元只能获得一张预售码,等到8月份正式零售的时候,再补齐差价才能拿到一台新机。 However is this, still falls short of demand. 不过就是这样,依然是供不应求。 26 th, the husk electron supplemented 100,000, was sold out again. 26号,果壳电子又追加了10万台,再次被抢购一空。 27 th under the pressure, husk increased 100,000, moreover makes a statement, 300,000 have exceeded at present the production line limit of enterprise, temporarily will not conduct to sell in advance again. 27号迫于压力之下,果壳方面又增加了10万台,而且发布一条声明,30万台已经超出了目前企业的生产线极限,暂时不会再进行预售了。 Then without the fans that snatching to sell in advance the codes worried, demanded in various online high prices, the end of June times, the selling in advance code of husk three generations of cell phones has been cooked up over 1500 Yuan from 1199 Yuan. 这下没有抢到预售码的粉丝就着急了,在网上各种高价索求,六月底的时候,果壳三代手机的预售码已经由1199元炒到了1500元以上。 As for exaggerating of azure pattern, had turned about two times. 至于青花款的更夸张,已经翻了将近两倍。 As for «Blue and white porcelain» this song, in the cosmetology hair parlor in Jianye main street and small alley, Teacher tony who these follow close on the fashion, has started to circulate with single bent/tune. 至于《青花瓷》这首歌,在建邺大街小巷的美容美发店里,那些紧跟时尚潮流的tony老师,早就开始用单曲循环了。 Under this trend, in October will soon land Hong Kong stock market „husk network Co. , Ltd.” is more and more favored by the investor, currently has the economist to refer , the husk was incessantly is a group, it looked like a platform, the back is binding the innumerable small companies and industry chains, stamped the feet can affect the industry to shiver. 在这种趋势下,10月份即将登陆港股的“果壳网络有限公司”越来越被投资人看好,现在都有经济学家指出来,果壳系已经不止是一家集团了,它更像一个平台,背后绑定着无数的小公司和产业链,跺跺脚都能影响行业颤动。 Chen Hansheng has not responded these to compel the words, his domestic duty was almost accomplished, below produces and rushing a job, these are Cao Jiande matter. 陈汉升没有搭理这些逼话,他在国内的任务差不多完成了,下面就是生产和赶工,这些属于曹建德的事情。 However, when Chen Hansheng planned flies to the US to see the small gruff package, general manager Wei Ming of China Mobile subordinate posts and telecommunications group visits suddenly, invites Chen Hansheng joins named „a Open Handset Alliance” the organizational session. 不过,就在陈汉升打算飞往美国看望小小憨包的时候,中国移动下属邮电集团的总经理魏明突然拜访,邀请陈汉升参加一个叫“开放手机联盟”的组织会议。 Chen Hansheng starts not to understand, afterward after Manager Wei's explanation, understands this is a global alliance organization that is formed by Google. 陈汉升开始并不了解,后来经过魏经理的解释,才明白这是由Google组建的一个全球性的联盟组织。 This alliance goal is to develop the intelligent operation system of named Android, currently the organization members around the world altogether have 85, including including handset manufacturer and mobile phone chip manufacturer and mobile operator these kinds. 这个联盟目的是为了开发名为“Android”的智能操作系统,目前世界范围内的组织成员共有85家,包括括手机制造商、手机芯片厂商和移动运营商这几类。 The Chinese members have the movement, link, telecommunication and Huawei, when because now the husk 3 rd generation aircraft sells in advance extraordinary scene, therefore also increased the husk. 中国成员有移动、联通、电信和华为,现在因为果壳三代机预售时的火爆场面,所以也把果壳添加进来了。 Chen Hansheng complied without delay, he knows this is Android system „maternal home”, sends off Saipan „executioner”. 陈汉升二话不说就答应了,他知道这就是安卓系统的“娘家”,也是把塞班送走的“刽子手”。 Meanwhile, the husk surpassed the turning point of Nokia and Motorola truly must approach. 同时,果壳真正超过诺基亚和摩托罗拉的契机也要来临了。 …… ・・・・・・ ( Will seem not to invest failure today, will therefore first renew one small chapter.) (好像今天不更就会投资失败,所以先更新一小章。)