Several Days Later. 几天后。 «King of Mask Singer» promotional film broadcast. 《蒙面歌王》的宣传片播出了。 First broadcast in Beijing Satellite TV on Saturday late eight points, promotional film, once were broadcast sweeps across the network, the appetites of many audience were hung once again! 首播是在京城卫视周六晚八点,宣传片一经播出就席卷网络,很多观众的胃口又一次被吊起来了！ „Puts down Halo.” “放下光环。” „Puts on the mask.” “戴上面具。” „Returns to battlefield like a new person.” “像一位新人重返战场。” „Powerhouse converges, why must to leave a good name, carries on a fair contest with Music.” “强者云集,何须留名,用音乐进行一场公平较量。” „Legend, needs to be witnessed.” “传说,需要被目睹。” „Perfect, can only by conquering.” “完美,只能靠征服。” „Real Strength, starts the Music storm.” “真实的力量,掀起音乐风暴。” „King of Mask Singer.” “蒙面歌王。” „I came!” “我来了！” Picture of being powerful! 气势如虹的画面！ In Literature and Art is bringing rushing scene! 文艺中带着澎湃的镜头！ That lets the person burning with passion lines! 还有那让人热血沸腾的台词！ This dozens seconds of promotional video, makes the person shock very much! 这段只有几十秒钟的宣传视频,却很让人震撼！ Weibo whoops. 微薄议论纷纷。 „Finally must come!” “终于要来了！” „Program of Zhang Ye plan, always makes the person anticipate!” “张烨策划的节目,从来都那么让人期待啊！” „promotional film very warm-blooded! Puts down Halo to put on the mask? This time who will come!” “宣传片很热血啊！放下光环戴上面具？这次到底谁会来啊！” „Does not know that Beijing Satellite TV had not disclosed!” “不知道啊,京城卫视一直都没透露过！” „Heard that has A-list Star!” “听说有一线明星！” „Real false?” “真的假的？” „A-list as well as A-list above Celebrity, that is Domestic top Big shot, will others put down the status to put on the mask with other player pk? Has won the words should be, lost words, that lost face! How many Music new people if has lost again? On the face is more unattractive!” “一线以及一线以上的明星,那都是国内顶尖的大腕儿啊,人家会放下身份戴上面具才跟其他选手pk？赢了的话是应该的,输了的话,那就丢人了啊！万一再输过几个音乐界的新人？脸上更不好看啊！” „Therefore anticipates!” “所以才期待啊！” „You said that can have the movie star to come?” “你们说会不会有影星来？” „Meeting! Many movie Celebrity sang is also very good!” “会啊！很多电影明星唱歌也很好啊！” „Hahaha, the cross-bank performance, this was most exciting!” “哈哈哈,跨行表演,这个最刺激了！” „This Program raises appetite really!” “这节目真的吊胃口啊！” „I waited eagerly for one month! Broadcasts quickly!” “我眼巴巴等了一个月了啊！快播啊！” „The only regret is Host is not Zhang Ye! The Program case of Teacher Zhang plan, result because of banned, Host and Chief Director he has not participated! Real his mother chokes with rage!” “唯一的遗憾就是主持人不是张烨啊！张老师策划的节目案子,结果因为封-杀,主持人和总导演他都没参与！真他妈窝火！” „Dong Shanshan is also good.” “董杉杉也不错啊。” „Um, I also very like Teacher Shanshan.” “嗯,我也挺喜欢杉杉老师的。” Shortly, another list was announced! 不久后,又一份名单被公布了！ «King of Mask Singer» personnel list: 《蒙面歌王》人员名单: Chief Director: Hu Fei. 总导演:胡飞。 Master Planning: Zhang Ye. 总策划:张烨。 Music Director: Bai Yuanfei. 音乐总监:白远飞。 Invited orchestra: Miracle Wheel. 特邀乐队:奇迹车轮。 Host: Dong Shanshan. 主持人:董杉杉。 Guesses that comments the group honored guest: Chen Guang( inland famous Singer), Zhang Xia( the renowned Singing artist), Amy( popularity combines one of the Spring Garden members), Chen Yidong( famous variety Host), Yao Jiancai( renowned Crosstalk actor), Wang Zhuishu( renowned writing words composer). 猜评团嘉宾:陈光（内地著名歌手）,张霞（著名歌唱艺术家）,amy（人气组合春天花园成员之一）,陈忆东（著名综艺主持人）,姚建才（著名相声演员）,王追书（著名作词作曲人）。 List exposure! 名单曝光！ Audience in an uproar! 观众一片哗然！ Some personnel lists, they knew before, for example Master Planning Zhang Ye, Host Dong Shanshan, may have a large part them absolutely not to have the news! 有些人员名单,他们之前就已经知道了,比如总策划张烨,主持人董杉杉,可有很大一部分他们是完全没有消息的！ Bai Yuanfei? 白远飞？ Chen Guang? 陈光？ Miracle Wheel? 奇迹车轮？ This is the Music famous person! 这都是音乐界大名鼎鼎的人啊！ „Was Miracle Wheel invited?” “奇迹车轮都被请来了？” „Was too powerful! This is nowadays one of the Domestic best orchestras!” “太给力了啊！这是现如今国内最好的乐队之一啊！” „Music is Director Bai Yuanfei?” “音乐总监是白远飞？” „Mr. Bai may just externally win the Music achievement award last year!” “白老板去年可刚在国外拿过音乐成就奖啊！” „Yes, to the development of Domestic Music domain, Mr. Bai has lasting achievements, the artistic standard is also high, he comes, when «King of Mask Singer» Music Director, Program specialty and splendid degree definitely to bring it up a level!” “是啊,对国内音乐领域的发展,白老板功不可没,艺术水平也高,他来当《蒙面歌王》的音乐总监,节目的专业度和精彩程度肯定更上一层楼！” „How did Chen Guang go to work as the honored guest?” “陈光怎么去当嘉宾了？” „Sweat, I also anticipate Old Chen Masked!” “汗,我还期待老陈蒙面呢啊！” „Hahaha, Old Chen has instigated, does not dare to go on stage!” “哈哈哈,老陈是怂了,是不敢上场呀！” „Resulted, in Musical World, in male Singer, how many there are dry Old Chen? On the art or technique of singing, by popularity, Chen Guang is great, do others also as for participate?” “得了吧,在乐坛,在男歌手里,有几个干的过老陈的？论唱功,论人气,陈光都是一等一的,人家还至于去参赛啊？” „Zhang Xia Grandma also came!” “张霞奶奶也来了！” „Yes, must have beautiful Voice artist oversee!” “是啊,怎么也得有个美声艺术家坐镇啊！” „I like Amy!” “我喜欢amy啊！” „What most makes my pleasantly surprised was Yao Jiancai, Hahahaha, Old Yao also makes Program unexpectedly, did not need to ask that definitely came to the Zhang Ye face, average person also really not necessarily please he. Liked Old Yao, he with Crosstalk that Zhang Ye coordinated, was really flawless, they were in the Crosstalk history rare Golden Partner! He works as the honored guest, the atmosphere affirmation could not miss, oh, if Zhang Ye also guesses that commented the group to work as the honored guest, that was more splendid!” “最让我惊喜的是姚建才,哈哈哈哈,老姚居然也来做节目了,不用问,肯定是冲着张烨的面子来的,一般人还真不一定请得动他。太喜欢老姚了,他跟张烨配合的相声,真的是天衣无缝,俩人是相声历史上百年不遇的黄金搭档啊！他来当嘉宾,现场气氛肯定差不了,唉,张烨要是也去猜评团当嘉宾,那就更精彩了！” „Is the major suits!” “都是大牌啊！” „This honored guest lineup, too fucking awesome!” “这嘉宾阵容,太牛-逼了！” „How much money is Beijing Satellite TV this must spend?” “京城卫视这是要花多少钱啊？” „Does not know that was this?” “不知道啊,这是不过了啊？” „Has title business made a final decision? How many this time has to name fee?” “冠名商敲定了没有？到底这次有多少冠名费啊？” Finally, the netizen just discussed here, the next quarter, information first time of «King of Mask Singer» title business was also issued, has detonated the people once more! 结果,网友刚议论到这里,下一刻,《蒙面歌王》冠名商的信息也第一时间被发布了,再次引爆了众人！ The naming rights pass through several to compete, finally was taken by a Domestic resounding drink group! Names the fee exclusive: 150 million! 冠名权经过几番争夺,最终被国内一家响当当的饮料集团拿下了！独家冠名费:150000000！ „What?” “啥？” „How many?” “多少？” „Shit, 150 million?” “我靠,150000000？” „Was this insane?” “这都疯了啊？” „This, this broke the record!” “这,这又破纪录了啊！” „Heavens!/[days]!” “天啊！” „Are more than «The Voice»?” “比《好声音》还要多？” „«The Voice» took a hundred million title at that time!” “《好声音》当时才拿了一个亿的冠名啊！” This title fee was too scary! 这个冠名费实在太吓人了！ After the entire industry hears the news, some stirs, in Domestic, but also does not have variety Program to attain so frightened title fee. However, after inquiring some specific details, industry in many people also smile bitterly are not speaking, heard badly beaten that this «King of Mask Singer» the struggle of naming rights, it can be said that hits simply, several groups participate in the competition that most started, projects on also the remaining three groups dead to nip finally, no one agree mouth, wished one could to hit take action quickly greatly! 整个业内听到消息后,也有些轰动,在国内,还从没有一个综艺节目能拿到如此让人惊悚的冠名费。不过,当打听到了一些具体细节后,业内很多人也都苦笑着不说话了,听说这次《蒙面歌王》的冠名权之争,简直可以说是打的头破血流,有十几家集团参与了最开始的竞争,打到最后还剩下三家集团死咬着,谁也不肯松嘴,都恨不得快大打出手了！ Why can like this? 为什么会这样？ Why can give such high? 凭什么能给这么高？ Normally other variety Program, the major suit are also many, although the honored guest lineup cannot compare this time «King of Mask Singer», may quite be also good, for example recent keeps off similarly is the Singing Class large-scale variety, is fooled in the Dragon TV, title fee only then trivial 50 million, but Host that their Program invited was higher than Dong Shanshan popularity. Can «King of Mask Singer» be able to attain one -and-a-half hundred million? They why? 按说其他综艺节目,大牌也不少,嘉宾阵容虽然比不上这次的《蒙面歌王》,可也相当不错的,比如最近的一挡同样是歌唱类的大型综艺,是在东方卫视上档的,冠名费只有区区50000000,而他们节目请来的主持人还比董杉杉人气高。可怎么《蒙面歌王》能拿到一个半亿？他们凭什么？ Some people do not think clearly. 有人想不明白。 But some people actually hearts like bright mirror. 但有人却心如明镜。 A name that only depends on probably. 大概只凭的一个名字。 It is not the name of honored guest. 不是嘉宾的名字。 It is not the Host name. 不是主持人的名字。 Also is not the participating Celebrity name. 也不是参赛明星的名字。 That person called Zhang Ye. 那人叫张烨。 To many advertisement business, Zhang Ye name on value one -and-a-half hundred million! So long as the Zhang Ye name pastes in the Program Planner list, they dare to spend these much money! 对很多广告商而言,张烨的名字就值一个半亿！只要张烨的名字贴在节目策划人的名单上,他们就敢花这么多钱！ From «Hundred Lecture Room», Zhang Ye makes a debut in the television circle officially, arrives at «Zhang Ye's Talkshow» again, arrives at «The Voice» again, arrived at «A Bite of China» again, Zhang Ye had proven time and time again his Program plan ability, he was the first person of nowadays Program plan industry in recognized! 从《百家讲坛》开始,张烨正式在电视圈出道,再到《张烨脱口秀》,再到《好声音》,再到《舌尖》,张烨一次又一次地证明了他的节目策划能力,他是业内公认的现今节目策划的第一人！ What type Program does Zhang Ye make? 张烨做什么类型的节目？ it does not matter! 无所谓！ Does Program come Director by whom? 节目由谁来导演？ it does not matter! 无所谓！ Whom Program asked to come, when Host? 节目请谁来当主持人？ it does not matter! 无所谓！ So long as is Zhang Ye plan Program, then on line! 只要是张烨策划的节目,那就行了！ Does not have Host not to have Celebrity good food documentary film including «A Bite of China» that type to win the national Viewership Ratings champion, moreover is the consecutively several times national champions, other also important? The Zhang Ye name is the biggest safeguard! When experienced the «The Voice» plan drew a charge is abegging, «A Bite of China» broadcast after the beforehand nobody favored, Zhang Ye has overturned the idea of common people time and time again, to the present, nobody questioned that he level in Program manufacture, said sentence coarse, this male servant is the plan soaks now smelly **** Program, some people dare to name to him, some people believe that this Program can be hot, this was the celebrity effect. 连《舌尖》那种没有主持人没有明星的美食纪录片都能拿下全国收视率冠军,而且是连续十几次的全国冠军,其他的还重要吗？张烨的名字就是最大的保障！经历了《好声音》策划出炉时的无人问津,《舌尖》播出之前的无人看好后,张烨已经一次又一次地打翻了世人的观念,到了现在,已经没有人质疑他在节目制作上的水平了,说句难听点的,这厮现在就是策划一泡臭****的节目,也有人敢给他冠名,也有人会相信这节目能火,这就是名人效应。 Therefore these 150 million titles, except for the advertisement business stemming from Program favoring, stemming from trust the Celebrity honored guest, more all comes to the Zhang Ye name! Program that has not broadcast, the fire has become like this, daily talked over by the audiences, has been adding on the Zhang Ye name, how Viewership Ratings wants impossible bad, the advertisement business are not silly, this brand publicity opportunity they easily will definitely not let off, you struggle me to snatch, the title fee price naturally was also raised! 所以这150000000冠名,除了广告商出于对节目本身的看好,出于对明星嘉宾的信任,更多的则全是冲着张烨的名字来的！一个还没播出的节目,就已经火成这样了,就已经被观众们天天念叨了,在加上张烨的名字,收视率怎么想也不可能差啊,广告商们也不傻,这种品牌宣传的机会他们肯定不会轻易放过,你争我抢下,冠名费价格也自然而然被抬高了！ Broke the record! 破纪录了！ The historic record of Domestic variety Program title fee was renovated again! 国内综艺节目冠名费的历史记录再一次被刷新了！ Moreover must know, this announcement is also only an exclusive title fee, remaining various advertisement are definitely many, if puts together, perhaps has wanted 300 million, this is also not the authorized fee that the network broadcasts! 而且要知道,这公布的还只是一个独家冠名费,剩下的各类广告肯定还要不少,如果加在一起,恐怕要过300000000了,这还不算网络播出的授权费！ ...... …… Afterward. 事后。 Industry at a dinner party. 业内一个饭局上。 „Heard that the «King of Mask Singer» title did spend?” “听说《蒙面歌王》冠名费了吗？” „Heard.” “听说了。” „Really was insane!” “真是疯了！” „This is the good deed, Zhang Ye has pulled the record of title fee once again, the most high standard enhanced, after following Program, will feel better some, the title spends the advertisement fee definitely also to raise.” “这是好事啊,张烨又一次把冠名费的记录拉高了,最高标准提高了,下面的节目以后也会好过一些了,冠名费广告费肯定也得提。” „Old Li, you want.” “老李,你想多了。” „?” “啊？” „How industry in highest title fee breaks the record again, has not related with us.” “业内最高冠名费再怎么破纪录,跟咱们也没关系。” „Yes, in our stage had just made grade of Program, vowed solemnly draws the title business, finally others have given finally only 10 million, the condition has also listed a big pile.” “是啊,我们台里刚做了一档节目,本来信誓旦旦地去拉冠名商,结果人家最后只给了10000000,条件还列出了一大堆。” „Um, us is also.” “嗯,我们这边也是。” „Oh, is not quite dry.” “唉,都不好干啊。” „Has a look at others «King of Mask Singer», said that is not jealous is really false!” “看看人家《蒙面歌王》,说不眼红真是假的！” „Is jealous also uselessly, Zhang Ye has one, other people do not have this treatment!” “眼红也没用,张烨只有一个,其他人可没这个待遇！”