Several Days Later.几天后。«King of Mask Singer»promotional filmbroadcast.《蒙面歌王》的宣传片播出了。First broadcastinBeijing Satellite TVon Saturdaylateeightpoints, promotional film, oncewere broadcastsweeps across the network, the appetites of manyaudiencewere hungonce again!
首播是在京城卫视周六晚八点,宣传片一经播出就席卷网络,很多观众的胃口又一次被吊起来了!„Puts downHalo.”
“放下光环。”„Puts on the mask.”
“戴上面具。”„Returns tobattlefieldlike a new person.”
“像一位新人重返战场。”„Powerhouseconverges, why mustto leave a good name, carries on a faircontestwithMusic.”
“强者云集,何须留名,用音乐进行一场公平较量。”„Legend, needsto be witnessed.”
“传说,需要被目睹。”„Perfect, can only byconquering.”
“完美,只能靠征服。”„RealStrength, starts the Musicstorm.”
“真实的力量,掀起音乐风暴。”„King of Mask Singer.”
“蒙面歌王。”„Icame!”
“我来了!”Picture of being powerful!
气势如虹的画面!InLiterature and Artis bringingrushingscene!文艺中带着澎湃的镜头!Thatlets the personburning with passionlines!
还有那让人热血沸腾的台词!Thisdozensseconds of promotional video, makes the personshockvery much!
这段只有几十秒钟的宣传视频,却很让人震撼!Weibowhoops.微薄议论纷纷。„Finallymustcome!”
“终于要来了!”„Program of Zhang Yeplan, alwaysmakes the personanticipate!”
“张烨策划的节目,从来都那么让人期待啊!”„promotional filmverywarm-blooded! Puts downHaloto put on the mask? Thistimewhowill come!”
“宣传片很热血啊!放下光环戴上面具?这次到底谁会来啊!”„Does not know that Beijing Satellite TVhad not disclosed!”
“不知道啊,京城卫视一直都没透露过!”„Heard that hasA-list Star!”
“听说有一线明星!”„Realfalse?”
“真的假的?”„A-listas well asA-listaboveCelebrity, thatisDomestictopBig shot, will othersput down the statusto put on the maskwithotherplayerpk? Has won the wordsshould be, lostwords, thatlost face! How manyMusicnew peopleifhas lostagain? On the faceis more unattractive!”
“一线以及一线以上的明星,那都是国内顶尖的大腕儿啊,人家会放下身份戴上面具才跟其他选手pk?赢了的话是应该的,输了的话,那就丢人了啊!万一再输过几个音乐界的新人?脸上更不好看啊!”„Thereforeanticipates!”
“所以才期待啊!”„Yousaid that canhave the movie starto come?”
“你们说会不会有影星来?”„Meeting! ManymovieCelebritysang is also very good!”
“会啊!很多电影明星唱歌也很好啊!”„Hahaha, the cross-bankperformance, thiswas most exciting!”
“哈哈哈,跨行表演,这个最刺激了!”„ThisProgramraises appetitereally!”
“这节目真的吊胃口啊!”„Iwaitedeagerly for onemonth! Broadcastsquickly!”
“我眼巴巴等了一个月了啊!快播啊!”„The onlyregretisHostis notZhang Ye! The Programcase of Teacher Zhangplan, resultbecause ofbanned, HostandChief Directorhehas not participated! Realhis motherchokes with rage!”
“唯一的遗憾就是主持人不是张烨啊!张老师策划的节目案子,结果因为封-杀,主持人和总导演他都没参与!真他妈窝火!”„Dong Shanshanis also good.”
“董杉杉也不错啊。”„Um, IalsoverylikeTeacher Shanshan.”
“嗯,我也挺喜欢杉杉老师的。”Shortly, anotherlistwas announced!
不久后,又一份名单被公布了!«King of Mask Singer»personnel list:《蒙面歌王》人员名单:Chief Director: Hu Fei.总导演:胡飞。Master Planning: Zhang Ye.总策划:张烨。MusicDirector: Bai Yuanfei.音乐总监:白远飞。Invitedorchestra: Miracle Wheel.
特邀乐队:奇迹车轮。Host: Dong Shanshan.主持人:董杉杉。Guesses that comments the grouphonored guest: Chen Guang( inlandfamousSinger), Zhang Xia( the renownedSingingartist), Amy( popularitycombines one of the Spring Gardenmembers), Chen Yidong( famousvarietyHost), Yao Jiancai( renownedCrosstalkactor), Wang Zhuishu( renownedwriting wordscomposer).
猜评团嘉宾:陈光(内地著名歌手),张霞(著名歌唱艺术家),amy(人气组合春天花园成员之一),陈忆东(著名综艺主持人),姚建才(著名相声演员),王追书(著名作词作曲人)。Listexposure!
名单曝光!Audiencein an uproar!
观众一片哗然!Somepersonnel lists, theyknewbefore, for exampleMaster PlanningZhang Ye, HostDong Shanshan, mayhavea large partthemabsolutelynot to have the news!
有些人员名单,他们之前就已经知道了,比如总策划张烨,主持人董杉杉,可有很大一部分他们是完全没有消息的!Bai Yuanfei?白远飞?Chen Guang?陈光?Miracle Wheel?奇迹车轮?Thisis the Musicfamousperson!
这都是音乐界大名鼎鼎的人啊!„Was Miracle Wheelinvited?”
“奇迹车轮都被请来了?”„Was too powerful! Thisisnowadays one of the Domesticbestorchestras!”
“太给力了啊!这是现如今国内最好的乐队之一啊!”„Music is DirectorBai Yuanfei?”
“音乐总监是白远飞?”„Mr.Baimayjustexternallywin the Musicachievement awardlast year!”
“白老板去年可刚在国外拿过音乐成就奖啊!”„Yes, to the development of DomesticMusicdomain, Mr.Baihas lasting achievements, the artistic standardis also high, hecomes, when«King of Mask Singer»MusicDirector, Programspecialty and splendiddegreedefinitelyto bring it up a level!”
“是啊,对国内音乐领域的发展,白老板功不可没,艺术水平也高,他来当《蒙面歌王》的音乐总监,节目的专业度和精彩程度肯定更上一层楼!”„How did Chen Guanggoto work as the honored guest?”
“陈光怎么去当嘉宾了?”„Sweat, IalsoanticipateOld ChenMasked!”
“汗,我还期待老陈蒙面呢啊!”„Hahaha, Old Chenhas instigated, does not dareto go on stage!”
“哈哈哈,老陈是怂了,是不敢上场呀!”„Resulted, inMusical World, inmaleSinger, how manythere aredryOld Chen? On the art or technique of singing, bypopularity, Chen Guangis great, do othersalsoas forparticipate?”
“得了吧,在乐坛,在男歌手里,有几个干的过老陈的?论唱功,论人气,陈光都是一等一的,人家还至于去参赛啊?”„Zhang XiaGrandmaalsocame!”
“张霞奶奶也来了!”„Yes, musthavebeautifulVoiceartistoversee!”
“是啊,怎么也得有个美声艺术家坐镇啊!”„IlikeAmy!”
“我喜欢amy啊!”„Whatmostmakesmypleasantly surprisedwasYao Jiancai, Hahahaha, Old YaoalsomakesProgramunexpectedly, did not needto askthatdefinitelycameto the Zhang Yeface, average personalsoreallynotnecessarilypleasehe. LikedOld Yao, hewithCrosstalk that Zhang Yecoordinated, was really flawless, theywerein the CrosstalkhistoryrareGolden Partner! Heworks as the honored guest, the atmosphereaffirmationcould not miss, oh, ifZhang Yealsoguesses that commented the groupto work as the honored guest, thatwas more splendid!”
“最让我惊喜的是姚建才,哈哈哈哈,老姚居然也来做节目了,不用问,肯定是冲着张烨的面子来的,一般人还真不一定请得动他。太喜欢老姚了,他跟张烨配合的相声,真的是天衣无缝,俩人是相声历史上百年不遇的黄金搭档啊!他来当嘉宾,现场气氛肯定差不了,唉,张烨要是也去猜评团当嘉宾,那就更精彩了!”„Is the major suits!”
“都是大牌啊!”„Thishonored guestlineup, toofucking awesome!”
“这嘉宾阵容,太牛-逼了!”„How muchmoney is Beijing Satellite TVthismustspend?”
“京城卫视这是要花多少钱啊?”„Does not know that was this?”
“不知道啊,这是不过了啊?”„Has titlebusinessmade a final decision? How manythistimehasto namefee?”
“冠名商敲定了没有?到底这次有多少冠名费啊?”Finally, the netizenjustdiscussedhere, the nextquarter, informationfirsttime of «King of Mask Singer»titlebusinesswas also issued, has detonated the peopleonce more!
结果,网友刚议论到这里,下一刻,《蒙面歌王》冠名商的信息也第一时间被发布了,再次引爆了众人!
The naming rightspass throughseveralto compete, finallywas takenby a Domesticresoundingdrinkgroup! Names the feeexclusive: 150 million!
冠名权经过几番争夺,最终被国内一家响当当的饮料集团拿下了!独家冠名费:150000000!„What?”
“啥?”„How many?”
“多少?”„Shit, 150 million?”
“我靠,150000000?”„Was thisinsane?”
“这都疯了啊?”„This, thisbroke the record!”
“这,这又破纪录了啊!”„Heavens!/[days]!”
“天啊!”„Are more than «The Voice»?”
“比《好声音》还要多?”„«The Voice»took a hundred milliontitleat that time!”
“《好声音》当时才拿了一个亿的冠名啊!”Thistitlefee was too scary!
这个冠名费实在太吓人了!
After the entireindustryhears the news, somestirs, inDomestic, but alsodoes not havevarietyProgram to attainsofrightenedtitlefee. However, afterinquiringsomespecific details, industryinmanypeoplealsosmile bitterlyare not speaking, heardbadly beaten that this«King of Mask Singer» the struggle of naming rights, it can be said thathitssimply, severalgroupsparticipate in the competition that moststarted, projects onalso the remainingthreegroups dead to nipfinally, no oneagreemouth, wished one couldto hittake actionquicklygreatly!
整个业内听到消息后,也有些轰动,在国内,还从没有一个综艺节目能拿到如此让人惊悚的冠名费。不过,当打听到了一些具体细节后,业内很多人也都苦笑着不说话了,听说这次《蒙面歌王》的冠名权之争,简直可以说是打的头破血流,有十几家集团参与了最开始的竞争,打到最后还剩下三家集团死咬着,谁也不肯松嘴,都恨不得快大打出手了!Whycanlike this?
为什么会这样?Whycangivesuchhigh?
凭什么能给这么高?NormallyothervarietyProgram, the major suitare also many, although the honored guestlineupcannot comparethistime«King of Mask Singer», mayquitebe also good, for examplerecentkeeps offsimilarlyis the Singing Classlarge-scalevariety, is fooledin the Dragon TV, titlefeeonly thentrivial50 million, butHost that theirPrograminvitedwas higher than Dong Shanshanpopularity. Can«King of Mask Singer»be ableto attainone -and-a-half hundred million? Theywhy?
按说其他综艺节目,大牌也不少,嘉宾阵容虽然比不上这次的《蒙面歌王》,可也相当不错的,比如最近的一挡同样是歌唱类的大型综艺,是在东方卫视上档的,冠名费只有区区50000000,而他们节目请来的主持人还比董杉杉人气高。可怎么《蒙面歌王》能拿到一个半亿?他们凭什么?Somepeopledo not thinkclearly.
有人想不明白。But some people actuallyheartslikebright mirror.
但有人却心如明镜。
A name that onlydepends onprobably.
大概只凭的一个名字。
It is not the name of honored guest.
不是嘉宾的名字。
It is not the Hostname.
不是主持人的名字。Alsois not the participatingCelebrityname.
也不是参赛明星的名字。ThatpersoncalledZhang Ye.
那人叫张烨。Tomanyadvertisementbusiness, Zhang Yenameonvalueone -and-a-half hundred million! So long as the Zhang Yenamepastesin the ProgramPlannerlist, theydareto spendthese much money!
对很多广告商而言,张烨的名字就值一个半亿!只要张烨的名字贴在节目策划人的名单上,他们就敢花这么多钱!
From «HundredLecture Room», Zhang Yemakes a debutin the televisioncircleofficially, arrives at«Zhang Ye's Talkshow»again, arrives at«The Voice»again, arrived at«A Bite of China»again, Zhang Yehad proventime and time againhisProgramplanability, hewas the firstperson of nowadaysProgramplanindustryinrecognized!
从《百家讲坛》开始,张烨正式在电视圈出道,再到《张烨脱口秀》,再到《好声音》,再到《舌尖》,张烨一次又一次地证明了他的节目策划能力,他是业内公认的现今节目策划的第一人!WhattypeProgram does Zhang Yemake?张烨做什么类型的节目?it does not matter!无所谓!
Does ProgramcomeDirectorbywhom?节目由谁来导演?it does not matter!无所谓!WhomProgramaskedto come, whenHost?节目请谁来当主持人?it does not matter!无所谓!So long asisZhang YeplanProgram, thenonline!
只要是张烨策划的节目,那就行了!Does not haveHostnot to haveCelebritygood fooddocumentary filmincluding«A Bite of China»thattype to win the nationalViewership Ratingschampion, moreoveris the consecutivelyseveraltimesnational champions, otheralsoimportant? The Zhang Yenameis the biggestsafeguard! When experienced the «The Voice»plandrew a chargeis abegging, «A Bite of China»broadcast after the beforehandnobodyfavored, Zhang Yehas overturned the idea of common peopletime and time again, to the present, nobodyquestioned that he levelinProgrammanufacture, saidsentencecoarse, thismale servantis the plansoaksnowsmelly****Program, somepeopledareto nametohim, somepeoplebelieve that thisProgramcanbe hot, thiswas the celebrityeffect.
连《舌尖》那种没有主持人没有明星的美食纪录片都能拿下全国收视率冠军,而且是连续十几次的全国冠军,其他的还重要吗?张烨的名字就是最大的保障!经历了《好声音》策划出炉时的无人问津,《舌尖》播出之前的无人看好后,张烨已经一次又一次地打翻了世人的观念,到了现在,已经没有人质疑他在节目制作上的水平了,说句难听点的,这厮现在就是策划一泡臭****的节目,也有人敢给他冠名,也有人会相信这节目能火,这就是名人效应。Thereforethese150 milliontitles, except for the advertisementbusinessstemming from Programfavoring, stemming fromtrust the Celebrityhonored guest, moreallcomesto the Zhang Yename! Program that has not broadcast, the firehas becomelike this, dailytalked overby the audiences, has been adding on the Zhang Yename, howViewership Ratingswantsimpossiblebad, the advertisementbusinessare not silly, thisbrandpublicityopportunitytheyeasilywill definitely not let off, youstrugglemeto snatch, the titlefeepricenaturallywas also raised!
所以这150000000冠名,除了广告商出于对节目本身的看好,出于对明星嘉宾的信任,更多的则全是冲着张烨的名字来的!一个还没播出的节目,就已经火成这样了,就已经被观众们天天念叨了,在加上张烨的名字,收视率怎么想也不可能差啊,广告商们也不傻,这种品牌宣传的机会他们肯定不会轻易放过,你争我抢下,冠名费价格也自然而然被抬高了!Broke the record!
破纪录了!
The historic record of DomesticvarietyProgramtitlefeewas renovatedagain!国内综艺节目冠名费的历史记录再一次被刷新了!Moreovermustknow, thisannouncement is also only an exclusivetitlefee, remaining various advertisementare definitely many, ifputs together, perhapshas wanted300 million, this is also not the authorizedfee that the networkbroadcasts!
而且要知道,这公布的还只是一个独家冠名费,剩下的各类广告肯定还要不少,如果加在一起,恐怕要过300000000了,这还不算网络播出的授权费!
......
……Afterward.
事后。Industry at a dinner party.
业内一个饭局上。„Heard that the «King of Mask Singer»titledid spend?”
“听说《蒙面歌王》冠名费了吗?”„Heard.”
“听说了。”„Really wasinsane!”
“真是疯了!”„Thisis the good deed, Zhang Yehas pulled the record of titlefeeonce again, the mosthigh standardenhanced, after followingProgram, will feel bettersome, the titlespends the advertisementfeedefinitelyalso to raise.”
“这是好事啊,张烨又一次把冠名费的记录拉高了,最高标准提高了,下面的节目以后也会好过一些了,冠名费广告费肯定也得提。”„Old Li, youwant.”
“老李,你想多了。”„?”
“啊?”„Howindustryinhighesttitlefeebreaks the recordagain, has not relatedwithus.”
“业内最高冠名费再怎么破纪录,跟咱们也没关系。”„Yes, inourstagehad just madegrade of Program, vowed solemnlydraws the titlebusiness, finallyothershave given finally only10 million, the conditionhas also listed a bigpile.”
“是啊,我们台里刚做了一档节目,本来信誓旦旦地去拉冠名商,结果人家最后只给了10000000,条件还列出了一大堆。”„Um, us is also.”
“嗯,我们这边也是。”„Oh, is not quite dry.”
“唉,都不好干啊。”„Has a look atothers«King of Mask Singer», said that is not jealous is really false!”
“看看人家《蒙面歌王》,说不眼红真是假的!”„Is jealousalsouselessly, Zhang Yehasone, otherpeopledo not havethistreatment!”
“眼红也没用,张烨只有一个,其他人可没这个待遇!”
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