IRAS :: Volume #8

#790: Can sweep away the documentary film of variety show?

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In the morning. 上午。 The 《The Voice》 team enters the duty officially. 《好声音》团队正式入职。 Yan Tianfei walks, Zhang Ye also took root in his new office, put away the one's own thing, has been familiar with the environment, nonstop started to continue to improve one's own to spend the plan case that has written in the weekend, but wrote, in the brain also while indulged in flights of fancy. 闫天飞一走,张烨也在他的新办公室里扎根儿了,放好自己的东西,熟悉了一下环境,就马不停蹄地开始继续完善自己花了一个周末写出来的策划案,不过一边写,脑子里也一边胡思乱想。 Money! 钱啊！ Money is insufficient! 钱不够啊！ It is well known, how much money documentary film could not spend, documentary film of conventional pattern like these variety program, did not need massive funds publicity, does not need large amount to ally to invite famous Celebrity to lead a cheer, even did not have including the Host position, money that let alone some stage production cost the Special Effect manufacture and so on eight bamboo poles could not hit, totally did not have documentary film here, conventional arrangement that they needed, was Director photographs the reporter and film cutter probably, the equipment was , the personnel were in the operation capital, which therefore on spent? You to ordinary top three volumes of documentary film 15 million, during team photography, daily lives in the five-star hotel to eat the abalone lobster daily, they cannot spend! documentary film of ten four channel usual independent manufactures, 180,000 have handled, buys others to pat good ready-made documentary film to broadcast the copyright with the cooperation unit that side, has more than enough 1 million. 众所周知,一个纪录片是花不了多少钱的,常规模式的纪录片不像那些综艺节目,不需要大量经费宣传,也不需要巨额加盟费邀请大牌明星助阵,甚至连主持人的位置都没有,更别说一些舞台制作费啊特效制作啊之类八竿子打不着的钱了,在纪录片这里一概没有,他们需要的常规配置,大概就是导演摄像记者和剪辑师了,设备是台里的,人员是台里开工资的,所以上哪儿花钱去？你就是给一个普通上中下三集的纪录片15000000的,团队拍摄期间天天住五星级酒店天天吃鲍鱼龙虾,他们也花不出去啊！十四频道通常自主制作的纪录片,180000就搞定了,就是跟合作单位那边买人家拍好的现成的纪录片播出版权,也用不了1000000。 Therefore 1 million were really many! 所以1000000真的不少了！ Zhang Ye knows that Yan Tianfei is really kind, gives the Zhang Ye face very much. 张烨知道,闫天飞还是够意思的,很给张烨面子。 But the present issue is, Zhang Ye must pat does not keep off ordinary documentary film, is not that they understand plants the last part ended documentary film, is not that type walks to transfer the revolutions to record several days had finished up documentary film in Beijing with the team, 1 million really insufficient! 但现在的问题是,张烨要拍的不是一挡普通的纪录片,不是他们理解的那种上下集就完了的纪录片,更不是那种跟着球队在京城走走转转录制几天就完事儿了的纪录片,1000000真的不够啊！ It is not good, must try to find a solution first! 不行,得先想个办法！ Zhang Ye could not write, not having the words of money, the plan to write not to have the significance, he must handle fund first was good! 张烨写不下去了,没有钱的话,策划书写好了也没意义啊,他得先把资金这一块搞定了才行！ Turns the take action mechanical and electrical story-telling script, Zhang Ye thinks it over also only then looked for Wu Zeqing nephew Wu Mo, he knew can spend these much money boss, and compared the trust to him, such. Old Wu big sister is also one, Fat Big-sis company nature not suitable this representing title advertisement. Zhang Ye wants to do, is the 《The Voice》 old move, the manufacture funds is insufficient? That first closes right up against the one's own advertisement to draw Title Deal, draws the fund, then makes up for the manufacture funds with the title fee that this deposits ahead of time the gap! 翻出手机电话本,张烨思来想去也只有找吴则卿的侄子吴默了,他认识的能拿出这么多钱且对他比较信任的老板,也就这么一个。哦,老吴的大姐也算一个,不过胖姐儿的公司性质不适合这种代言冠名广告啊。张烨想要做的,就是《好声音》的老招数,制作经费不够？那就先靠着自己的招牌拉来冠名商,拉来资金,然后用这份提前入账的冠名费弥补制作经费的缺口！ The telephone hits to close down. 电话打过去关机。 Well? 咦？ Close-down? 关机？ Zhang Ye regards as important to this matter very much, anxiously implementation, therefore has projected on the Brain Gold group the telephone directly, „feeds, I am Zhang Ye, your Leader Wu in?” 张烨对这事儿很看重,也急着落实,于是直接把电话打到了脑黄金集团,“喂,我是张烨,你们吴总在吗？” That side operator is a girl, „, Zhang Ye?” 那边接线员是个女孩儿,“啊,张烨？” Zhang Ye said: „I have the urgent matter to look for Leader Wu, his cell phone has not opened, is meeting?” 张烨道:“我有急事找一下吴总,他手机没开,在开会？” Operator busy [say / way]: „You wait a bit you to wait a bit, I looked for leader to tell you.” 接线员忙道:“您稍等您稍等,我找一个负责人跟您说。” Telephone crossover, when are not many, Voice of middle-aged woman appears in that side, „is Teacher Zhang? I am Old Li, we have seen, Leader Wu travelled on official business the overseas, in the morning just walked, now estimates on the airplane, what urgent matter there is you? Or did you tell me first?” The outside saw Zhang Ye has, but Brain Gold Corporation is very up and down intimate with the Zhang Ye friendship, Zhang Ye is the long-term advertisement spokesman in their company, was brainwashing advertisement has saved the hero in entire company, can the friendship not be good? 电话被转线了,不多时,一个中年妇女的声音出现在那边,“是张老师吗？我是老李,咱们见过,吴总出差去国外了,早上刚走的,现在估计在飞机上,有什么急事吗您？要不您先跟我说？”外界怎么看张烨的都有,但脑黄金公司上下跟张烨的交情却都十分亲密,张烨又是他们公司的长期广告代言人,又是一个洗脑广告拯救了整个公司的功臣,交情能不好吗？ Zhang Ye said: „Is Li big sister, truly a little urgent matter, I recently possibly prepared to open again keep off program, keeps off large-scale documentary film, now the Title Deal position also vacancy, I with Leader Wu was also being the long-standing friendship, has cooperated too multiple, nature first thinks that the Brain Gold product of your firm, does not know you had recently throws the plan of title again, some words, we can discuss.” 张烨就道:“是李大姐啊,确实有点急事,我最近可能准备再开一挡节目,咳咳,是一挡大型纪录片,现在冠名商的位置还空缺着,我跟吴总也是老交情了,合作过太多次,自然第一个想到贵公司的脑黄金产品,就是不知道你们这边近期内有没有再投冠名的打算,有的话,咱们可以谈。” Li big sister whoops, „this really did not have, 《The Voice》 just finished shortly, title influence , the company efficiency also successively is still increasing, made a new breakthrough, our company also does not have the new product to be published temporarily, therefore before Leader Wu, meets has said that besides the TV station advertisement delivery of long-term quota already bought, in short time did not prepare to invest money toward the publicity aspect again, because publicity was now saturated, threw not to have the significance again.” 李大姐哎呦了一声,“这个真没有,《好声音》刚结束没多久,冠名的影响力还在,公司效率也正在节节攀升,又有了一个新的突破,我们公司暂时又没有新产品问世,所以吴总之前开会时说过了,除了早就买下来的长期定量的电视台广告投放外,短时间内不准备再往宣传方面投钱了,因为现在已经宣传饱和了,再投下去也没有意义。” Zhang Ye is very regrettable, „, this.” 张烨很遗憾,“哦,这样啊。” Li big sister said immediately: „This matter I cannot take responsibility, otherwise you relate with our Leader Wu, the words that you open the mouth, Leader Wu should......” 李大姐马上道:“不过这种事我也做不了主,要不然您还是跟我们吴总联系吧,您开口的话,吴总应该……” The Zhang Ye interruption said: „Left, my project is actually uncertain, ok, when I had not said that anything, Li big sister, this matter do not say to Leader Wu.” 张烨打断道:“别了,我那个项目其实也不一定呢,算了,当我没说,那什么,李大姐,这事儿别跟吴总说了。” Li big sister said: „That, ok.” 李大姐呃道:“那,行吧。” Tied a string, but Zhang Ye smiled, early should think in the Brain Gold short-term not to invest advertisement, 《The Voice》 title makes their brands once more famous, the exposure lead went to the situation that was impossible to rise temporarily again, to throw how possibly title? Has thought through this point, therefore Zhang Ye did not make Li big sister say to Wu Mo, why? Because Zhang Ye knows, by him and Wu Mo friendship, so long as he opens the mouth, Wu Mo definitely will not decline, let alone documentary film, Zhang Ye is pats «Dog - that How Excrement Refining up», Wu Mo dares to buy Title Rights, because others clash is not program, is not advertisement, but is the friendship. Therefore more knows is this, Zhang Ye more impossible to open this mouth with Wu Mo, such appeared he was instead innocent, the friendship such did not use! 挂了线,张烨无奈笑了笑,得,早该想到脑黄金短期内不会投资广告了的,《好声音》的冠名让他们的品牌再次享誉全国,曝光率已经达到了一个暂时不可能再上升的地步了,怎么可能还会投冠名？想通了这一点,所以张烨才不让李大姐跟吴默说了,为什么？因为张烨知道,以他和吴默的交情,只要他开口,吴默肯定是不会推辞的,别说纪录片了,张烨就是拍一部《狗-屎是怎样炼成的》,吴默都敢买下冠名权,因为人家冲的不是节目,不是广告,而是交情。所以越知道是这样,张烨越不可能跟吴默开这个口了,那样反而显得他不懂事了,交情可不是这么用的！ Wu Mo did not count on that but also who? 吴默不指望了,还有谁？ Many companies in the brain, Zhang Ye had overruled, one's own also somewhat sighed the sound to sigh, your younger sister, one's own, if made grade of variety program, let alone this 18 million title spent, Zhang Ye was the opens mouth several million, decides however will have many big company eyes not to wink, has the 《The Voice》 gold-lettered signboard, throws his one hundred million to take exclusive Title Rights not to have a dream, in variety TV arena, Zhang Ye name on value these much money! 不少公司在脑子里过了一遍,张烨都否决了,自己也有些叹声叹气,你妹,自己要是做一档综艺节目,别说这18000000的冠名费了,张烨就是张口几千万,也定然会有不少大公司眼睛都不眨一下的,有着《好声音》的金字招牌,投他一个亿拿下个独家冠名权也不会是做梦,在综艺电视领域,张烨的名字就值这么多钱！ But today we are no longer as we have been! 但今非昔比啊！ Where does he move now? 他如今调到什么地方了？ Records channel! What he must pat is Grandma does not hurt documentary film that the uncle does not love! Even if the Zhang Ye advertisement there pendulum, is impossible to reverse the whole nation regarding the documentary film cognition! Such will in the populace opinion pit father goods, who invest to it? Who can the brain enter the water to buy documentary film Title Rights! If had stupid cunt to buy, perhaps will be smiled 1-2 years by the entire industry in? 是纪录频道！他要拍的是姥姥不疼舅舅不爱的纪录片！即便是张烨的招牌在那里摆着,也不可能扭转全国人民对于纪录片的认知啊！这么一个在大众看来的坑爹货,谁会投资给它？谁会脑子进水地买下一个纪录片的冠名权！若真有傻-逼买了,恐怕会被整个业内笑上一两年吧？ Ok, do not look! 算了,别找了！ Whom asks to invest also uselessly, even if by stature asked that also will not have the company to buy documentary film Title Rights, let alone this title fee is also not a small number, at least wants about 10 million to be good, Zhang Ye does not have any means that can he be what kind of? Makes him tell that group of people, to the buddy the trivial 10 million investments, the grade of documentary film that the buddy must make, so long as pats, does not use publicity, does not use preheating, does not need to hype, does not use Celebrity, even golden files broadcast that time does not need, can sweep across the nation, Viewership Ratings even sweeps away variety program? 找谁投资也没用啊,即便挨着个儿的问了,也不会有公司买纪录片冠名权的,何况这冠名费还不是一个小数目呢,起码要10000000左右才行啊,张烨对此也没有任何办法,他能怎么样？难道让他告诉那帮人,给哥们儿区区10000000投资,哥们儿要做的这档纪录片只要拍出来,不用宣传,不用预热,不用炒作,不用明星,甚至连黄金档的播出时间都不需要,就能席卷全国,收视率甚至横扫综艺节目？ Oh. 唉。 Who believes!? 谁信呀！？
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