In the morning.
上午。
The 《The Voice》teamenters the dutyofficially.《好声音》团队正式入职。Yan Tianfeiwalks, Zhang Yealsotook rootinhisnewoffice, put away the one's ownthing, has been familiar with the environment, nonstopstartedto continueto improveone's ownto spend the plancase that has writtenin the weekend, butwrote, in the brainalsowhileindulged in flights of fancy.闫天飞一走,张烨也在他的新办公室里扎根儿了,放好自己的东西,熟悉了一下环境,就马不停蹄地开始继续完善自己花了一个周末写出来的策划案,不过一边写,脑子里也一边胡思乱想。Money!
钱啊!Moneyis insufficient!
钱不够啊!It is well known, how muchmoneydocumentary filmcould not spend, documentary film of conventionalpatternlikethesevarietyprogram, did not needmassivefundspublicity, does not needlarge amountto allyto invitefamousCelebrityto lead a cheer, evendid not haveincluding the Hostposition, money that let alonesomestageproduction cost the Special Effectmanufactureand so oneightbamboo polescould not hit, totallydid not havedocumentary filmhere, conventional arrangement that theyneeded, wasDirectorphotographs the reporter and film cutterprobably, the equipmentwas , the personnelwerein the operationcapital, whichthereforeonspent? Youtoordinarytopthreevolumes of documentary film15 million, during teamphotography, dailylives in the five-star hotelto eat the abalonelobsterdaily, theycannot spend! documentary film of tenfourchannelusualindependentmanufactures, 180,000have handled, buysothersto patgoodready-madedocumentary filmto broadcast the copyrightwith the cooperationunitthat side, has more than enough1 million.
众所周知,一个纪录片是花不了多少钱的,常规模式的纪录片不像那些综艺节目,不需要大量经费宣传,也不需要巨额加盟费邀请大牌明星助阵,甚至连主持人的位置都没有,更别说一些舞台制作费啊特效制作啊之类八竿子打不着的钱了,在纪录片这里一概没有,他们需要的常规配置,大概就是导演摄像记者和剪辑师了,设备是台里的,人员是台里开工资的,所以上哪儿花钱去?你就是给一个普通上中下三集的纪录片15000000的,团队拍摄期间天天住五星级酒店天天吃鲍鱼龙虾,他们也花不出去啊!十四频道通常自主制作的纪录片,180000就搞定了,就是跟合作单位那边买人家拍好的现成的纪录片播出版权,也用不了1000000。Therefore1 millionwere really many!
所以1000000真的不少了!Zhang YeknowsthatYan Tianfeiisreally kind, gives the Zhang Yefacevery much.张烨知道,闫天飞还是够意思的,很给张烨面子。But the presentissueis, Zhang Yemustpatdoes not keep offordinarydocumentary film, is not that theyunderstandplants the last partendeddocumentary film, is notthattypewalksto transfer the revolutionsto recordseveraldayshad finished updocumentary filminBeijingwith the team, 1 millionreallyinsufficient!
但现在的问题是,张烨要拍的不是一挡普通的纪录片,不是他们理解的那种上下集就完了的纪录片,更不是那种跟着球队在京城走走转转录制几天就完事儿了的纪录片,1000000真的不够啊!
It is not good, musttry to find a solutionfirst!
不行,得先想个办法!Zhang Yecould not write, not having the words of money, the planto writenot to have the significance, hemusthandlefundfirstwas good!张烨写不下去了,没有钱的话,策划书写好了也没意义啊,他得先把资金这一块搞定了才行!Turns the take actionmechanical and electricalstory-telling script, Zhang Yethinks it overalsoonly thenlooked forWu ZeqingnephewWu Mo, heknewcanspendthese much money boss, andcompared the trusttohim, such. Old Wubig sister is also one, Fat Big-siscompanynature not suitablethisrepresentingtitleadvertisement. Zhang Yewantsto do, is the 《The Voice》oldmove, the manufacturefundsis insufficient? Thatfirstcloses right up against the one's ownadvertisementto drawTitle Deal, draws the fund, thenmakes up for the manufacturefundswith the titlefee that thisdepositsahead of time the gap!
翻出手机电话本,张烨思来想去也只有找吴则卿的侄子吴默了,他认识的能拿出这么多钱且对他比较信任的老板,也就这么一个。哦,老吴的大姐也算一个,不过胖姐儿的公司性质不适合这种代言冠名广告啊。张烨想要做的,就是《好声音》的老招数,制作经费不够?那就先靠着自己的招牌拉来冠名商,拉来资金,然后用这份提前入账的冠名费弥补制作经费的缺口!
The telephonehitsto close down.
电话打过去关机。Well?
咦?Close-down?
关机?Zhang Yeregards as importanttothismattervery much, anxiouslyimplementation, thereforehas projected on the Brain Goldgroup the telephonedirectly, „feeds, IamZhang Ye, yourLeader Wuin?”张烨对这事儿很看重,也急着落实,于是直接把电话打到了脑黄金集团,“喂,我是张烨,你们吴总在吗?”That sideoperatoris a girl, „, Zhang Ye?”
那边接线员是个女孩儿,“啊,张烨?”Zhang Yesaid: „Ihave the urgent matterto look forLeader Wu, hiscell phonehas not opened, is meeting?”张烨道:“我有急事找一下吴总,他手机没开,在开会?”Operatorbusy[say / way]: „Youwait a bityouto wait a bit, Ilooked forleaderto tellyou.”
接线员忙道:“您稍等您稍等,我找一个负责人跟您说。”Telephonecrossover, when are not many, Voice of middle-aged womanappearsin that side, „isTeacher Zhang? IamOld Li, wehave seen, Leader Wutravelled on official business the overseas, in the morningjustwalked, nowestimateson the airplane, what urgent matterthere isyou? Or did youtellmefirst?” The outsidesawZhang Yehas, butBrain GoldCorporation is very up and down intimatewith the Zhang Yefriendship, Zhang Yeis the long-termadvertisementspokesman in theircompany, wasbrainwashingadvertisementhas saved the hero in entirecompany, can the friendshipnot be good?
电话被转线了,不多时,一个中年妇女的声音出现在那边,“是张老师吗?我是老李,咱们见过,吴总出差去国外了,早上刚走的,现在估计在飞机上,有什么急事吗您?要不您先跟我说?”外界怎么看张烨的都有,但脑黄金公司上下跟张烨的交情却都十分亲密,张烨又是他们公司的长期广告代言人,又是一个洗脑广告拯救了整个公司的功臣,交情能不好吗?Zhang Yesaid: „IsLibig sister, trulya little urgent matter, Irecentlypossiblypreparedto openagainkeep offprogram, keeps offlarge-scaledocumentary film, now the Title Dealpositionalsovacancy, IwithLeader Wu was also being the long-standing friendship, has cooperatedtoomultiple, naturefirstthinks that the Brain Goldproduct of your firm, does not knowyouhadrecentlythrows the plan of titleagain, somewords, wecandiscuss.”张烨就道:“是李大姐啊,确实有点急事,我最近可能准备再开一挡节目,咳咳,是一挡大型纪录片,现在冠名商的位置还空缺着,我跟吴总也是老交情了,合作过太多次,自然第一个想到贵公司的脑黄金产品,就是不知道你们这边近期内有没有再投冠名的打算,有的话,咱们可以谈。”Libig sisterwhoops, „thisreallydid not have, 《The Voice》justfinishedshortly, titleinfluence , the companyefficiencyalsosuccessivelyis still increasing, made a newbreakthrough, ourcompanyalsodoes not have the new productto be publishedtemporarily, therefore before Leader Wu, meetshas said that besides the TV stationadvertisementdelivery of long-termquotaalreadybought, inshorttimedid not prepareto investmoneytoward the publicityaspectagain, becausepublicitywas now saturated, threwnot to have the significanceagain.”
李大姐哎呦了一声,“这个真没有,《好声音》刚结束没多久,冠名的影响力还在,公司效率也正在节节攀升,又有了一个新的突破,我们公司暂时又没有新产品问世,所以吴总之前开会时说过了,除了早就买下来的长期定量的电视台广告投放外,短时间内不准备再往宣传方面投钱了,因为现在已经宣传饱和了,再投下去也没有意义。”Zhang Yeis very regrettable, „, this.”张烨很遗憾,“哦,这样啊。”Libig sistersaidimmediately: „ThismatterIcannot take responsibility, otherwiseyourelatewithourLeader Wu, the words that youopen the mouth, Leader Wushould......”
李大姐马上道:“不过这种事我也做不了主,要不然您还是跟我们吴总联系吧,您开口的话,吴总应该……”
The Zhang Yeinterruptionsaid: „Left, myprojectis actually uncertain, ok, whenIhad not said that anything, Libig sister, thismatterdo not saytoLeader Wu.”张烨打断道:“别了,我那个项目其实也不一定呢,算了,当我没说,那什么,李大姐,这事儿别跟吴总说了。”Libig sistersaid: „That, ok.”
李大姐呃道:“那,行吧。”Tied a string, butZhang Yesmiled, earlyshouldthink in the Brain Goldshort-termnot to investadvertisement, 《The Voice》titlemakestheirbrandsonce morefamous, the exposurelead went to the situation that was impossibleto risetemporarilyagain, to throw how possiblytitle? Has thought throughthis point, thereforeZhang Yedid not makeLibig sistersaytoWu Mo, why? BecauseZhang Yeknows, byhimandWu Mofriendship, so long asheopens the mouth, Wu Modefinitelywill not decline, let alonedocumentary film, Zhang Yeispats«Dog- that HowExcrementRefining up», Wu Modaresto buyTitle Rights, becauseothersclashis notprogram, is notadvertisement, butis the friendship. Thereforemoreknowsisthis, Zhang Yemoreimpossibleto openthismouthwithWu Mo, suchappearedhewas instead innocent, the friendshipsuchdid not use!
挂了线,张烨无奈笑了笑,得,早该想到脑黄金短期内不会投资广告了的,《好声音》的冠名让他们的品牌再次享誉全国,曝光率已经达到了一个暂时不可能再上升的地步了,怎么可能还会投冠名?想通了这一点,所以张烨才不让李大姐跟吴默说了,为什么?因为张烨知道,以他和吴默的交情,只要他开口,吴默肯定是不会推辞的,别说纪录片了,张烨就是拍一部《狗-屎是怎样炼成的》,吴默都敢买下冠名权,因为人家冲的不是节目,不是广告,而是交情。所以越知道是这样,张烨越不可能跟吴默开这个口了,那样反而显得他不懂事了,交情可不是这么用的!Wu Modid not count on that but alsowho?吴默不指望了,还有谁?Manycompaniesin the brain, Zhang Yehad overruled, one's ownalsosomewhatsighed the soundto sigh, your younger sister, one's own, ifmadegrade of varietyprogram, let alonethis18 milliontitlespent, Zhang Yewas the opens mouth several million, decideshoweverwill havemanybigcompanyeyesnot to wink, has the 《The Voice》gold-lettered signboard, throwshisonehundred millionto takeexclusiveTitle Rightsnot to have a dream, invarietyTV arena, Zhang Yenameonvaluethese much money!
不少公司在脑子里过了一遍,张烨都否决了,自己也有些叹声叹气,你妹,自己要是做一档综艺节目,别说这18000000的冠名费了,张烨就是张口几千万,也定然会有不少大公司眼睛都不眨一下的,有着《好声音》的金字招牌,投他一个亿拿下个独家冠名权也不会是做梦,在综艺电视领域,张烨的名字就值这么多钱!Buttoday we are no longer as we have been!
但今非昔比啊!Where does hemovenow?
他如今调到什么地方了?Recordschannel! WhathemustpatisGrandmadoes not hurtdocumentary film that the uncledoes not love! Even if the Zhang Yeadvertisement there pendulum, is impossibleto reverse the whole nationregarding the documentary filmcognition! Such will in the populaceopinionpitfathergoods, whoinvesttoit? Whocan the brainenter the waterto buydocumentary filmTitle Rights! Ifhadstupid cuntto buy, perhapswill be smiled1-2 years by the entireindustryin?
是纪录频道!他要拍的是姥姥不疼舅舅不爱的纪录片!即便是张烨的招牌在那里摆着,也不可能扭转全国人民对于纪录片的认知啊!这么一个在大众看来的坑爹货,谁会投资给它?谁会脑子进水地买下一个纪录片的冠名权!若真有傻-逼买了,恐怕会被整个业内笑上一两年吧?Ok, do not look!
算了,别找了!Whomasksto investalsouselessly, even ifbystature asked that alsowill not have the companyto buydocumentary filmTitle Rights, let alonethistitlefee is also not a smallnumber, at leastwants about 10 millionto be good, Zhang Yedoes not haveany means that can hebe what kind of? Makeshimtellthatgroup of people, to the buddy the trivial10 millioninvestments, thegrade of documentary film that the buddymustmake, so long aspats, does not usepublicity, does not usepreheating, does not needto hype, does not useCelebrity, evengoldenfilesbroadcast that timedoes not need, cansweep across the nation, Viewership Ratingsevensweeps awayvarietyprogram?
找谁投资也没用啊,即便挨着个儿的问了,也不会有公司买纪录片冠名权的,何况这冠名费还不是一个小数目呢,起码要10000000左右才行啊,张烨对此也没有任何办法,他能怎么样?难道让他告诉那帮人,给哥们儿区区10000000投资,哥们儿要做的这档纪录片只要拍出来,不用宣传,不用预热,不用炒作,不用明星,甚至连黄金档的播出时间都不需要,就能席卷全国,收视率甚至横扫综艺节目?Oh.
唉。Whobelieves!?
谁信呀!?
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