At noon. 中午时分。 [ 800 ] [800] The Fat Big-sis telephone hit. 胖姐儿的电话打来了。 Zhang Ye just finished eating the food to sit the elevator to go upstairs from the cafeteria, looks that in the elevator several CCTV Channel 1 colleagues looked the acute communicable disease is an excellent likeness looks he also lowers the head talks in whispers mutually, Zhang Ye is also without turning a hair, has not paid attention, the floor arrived, he has gotten down the elevator, since answered the telephone. 张烨刚从食堂吃完饭坐电梯上楼,看着电梯里几个央视一套的同事看瘟神似的看着他还低头相互窃窃私语,张烨也面不改色,并没有理会,楼层到了,他一个人下了电梯,接起了电话。 Zhang Ye: „Fat Big-sis.” 张烨:“胖姐儿。” A Fat Big-sis start to talk, is different from before to the name of Zhang Ye, was getting more and more optional, „Zhang'er, trying of our game played the version to cause the big sound!” 胖姐儿一开口,对张烨的称呼也跟以前不一样了,越来越随意,“张儿,咱们游戏的试玩版引起大动静了！” Zhang Ye said with a smile: „Ha, I saw.” 张烨笑道:“哈,我看到了。” The Fat Big-sis emotions run high very much, „the present Domestic media are giving us free publicity, is your popularity is good, any matter you pull to relate, that group of reporters and media with hitting chicken blood! The netizens players show due respect for the feelings, one hear is game that you design, all holds very much! Before the elder sister has not known that your fans had many, today looks, originally your fans these many!” 胖姐儿情绪很高涨,“现在国内媒体都在给咱们免费宣传啊,还是你人缘好,什么事儿一根你扯上联系,那帮记者和媒体一个个都跟打了鸡血似的！网友们玩家们给真给面子,一听是你设计的游戏,全都很捧啊！以前姐还不知道你粉丝有多少,今儿个一看,原来你粉丝这么多啊！” Zhang Ye: „Is everybody shows due respect for the feelings.” 张烨:“都是大家给面子。” Fat Big-sis: „Three Heavenly Queen/days later, game sells officially!” 胖姐儿:“三天后,游戏正式发售！” Zhang Ye: „Alright, on the day.” 张烨:“得嘞,就等这一天了。” Fat Big-sis: „Now the company high and low also is waiting! You estimated that the sales volume is what kind of?” 胖姐儿:“现在公司上下也全等着呢！你预计销量怎么样？” Zhang Ye: „What form in sells?” 张烨:“以什么形式发售？” Fat Big-sis: „On company game, what we walk is the traditional path, the legal copy compact disc of release, finally owed bottom to fall, not to mention, mother -, this decline to cannot take the beforehand old route, I also looked, now the compact disc sold has gone down hill more and more, the present is the network world, selling of this «Plants Vs. Zombies» also walked the network downloading pattern, downloading was free, top three pass/test free, but wants to continue to play needs to register the purchase series number, fixed a price we hesitant to be very long, thought that in five to 15 scopes was quite appropriate, has not decided specifically., I want to listen to your view.” 胖姐儿:“公司上一个游戏,我们走的是传统路子,发行的正版光盘,结果亏了个底儿掉,就别提了,妈-的,这回绝对不能走以前的老路了,我也看出来了,现在光盘发售已经越来越走下坡路了,如今是网络的天下,这次《植物大战僵尸》的发售也走网络下载模式,下载免费,前三关免费,但想继续玩就需要注册购买序列号,定价我们犹豫了很久,觉得五块到15块范围内比较合适,具体还没定。,我想听听你的看法。” Zhang Ye thinks slightly that said: „That five dollars, threshold too injures popularity high, our meager profit but high turnover? First builds the foundation? Had the popularity foundation, later some are the profit methods.” 张烨略微想了想,道:“那就五块钱吧,门槛儿太高伤人气,咱们薄利多销？先把基础打下来？有了人气基础,以后有的是盈利方法。” „Well, your meaning is, «Plants Vs. Zombies 2»?” “咦,你的意思是,还有《植物大战僵尸2》？” „Must monstrous talent soldier King Quanwen read.” “必须的妖孽兵王全文阅读。” „Hahaha! Good!” “哈哈哈！好！” „We also leave are too optimistic, all are indefinite.” “咱们也别太乐观,一切都不确定呢。” „I understand that now everything is ready, looked this trembled finally! The company pressed the initial capital, has repaid the funds, if «Plants Vs. Zombies» the real sales volume were unsatisfactory, the company was also closed!” “我明白,现在万事俱备,就看这最后一哆嗦了！公司把老本都压上了,还贷了款,《植物大战僵尸》要是真销量不佳,公司也就关门吧！” „Sweat, Fat Big-sis that is insufficient!” “汗,那不至于的胖姐儿！” „I know that first completes the worst plan! Naturally, the best plan I have also done, Ha Ha!” “我知道,先做好最坏的打算吧！当然了,最好的打算我也做了,哈哈！” Made the telephone call, Zhang Ye returned to the office to curl upwards one leg on the other to sit, in the brain has stroked the matter from beginning to end one side, generally speaking he was optimistic, to «Plants Vs. Zombies» this game itself, Zhang Ye has the unshakeable absolute confidence, he clearly knows that this game has led on this Earth all Puzzle-Type Game, this obtained the approval of market in his Earth, but good game to turn over to game, the sales volume actually cannot copy, this Earth also had this Earth rule, some places different. txt novel downloading 挂了电话,张烨回了办公室翘着二郎腿一坐,脑子里把事情从头到尾的捋了一边,总体来说他还是乐观的,对《植物大战僵尸》这款游戏本身而言,张烨有着不可动摇的绝对的信心,他清楚的知道这款游戏是领先了这个地球上所有益智类游戏的,这在他那个地球已经得到了市场的认可,不过好游戏归好游戏,销量却不能照搬,这个地球也有这个地球的规则,有些地方还是不一样的。txt小说下载 For example sells the pattern. 比如发售模式。 For example first round country. 比如首发国家。 For example fees model. 比如收费模式。 Two world have the difference, Zhang Ye can only guarantee that «Plants Vs. Zombies» 95% the returns to original state of first edition on his Earth, actually impossible defers to his Earth to duplicate including the release pattern and release area, he does not have this condition, this is game that the foreigner manufactures, can't make him also first externally sell in this world? Therefore, Zhang Ye also can only this doing has done, other gives the market! 两个世界均有区别,张烨只能保证把他那个地球上原版的《植物大战僵尸》95的还原出来,却不可能连发行模式和发行地区都按照他那个地球复制,他也没这个条件啊,这是老外制作的游戏,总不能让他在这个世界上也先在国外发售吧？于是,张烨也只能把该做的都做了,其余的都交给市场吧！ This straddling of zones, Zhang Ye regards as important without doubt very much, moreover makes no mistake, because of by these many days of CCTV Channel 1 snow conceal, his popularity was started situation that presents stagnates rises, now, depends entirely on «Plants Vs. Zombies» rises popularity to him! To B-list Star this level , the intensity of competition is not the good bystander is obviously conceivable, B-list, early was Celebrity that the people were familiar, basically national 50% people knew or call to obtain their names, this was one had the Celebrity level of people foundation completely, the unpredictability was also bigger, perhaps which B-list Star sudden performing skill erupted one box office over ten hundred million the movie that and won universal praise, popularity definitely all of a sudden flew, this point was not strange, was the frequent matter, the Zhang Ye nature knows this point, understands that did not enter the truth that counter- drew back, Entertainment Circle spells. Is what? To put it bluntly, is puts together popularity, Zhang Ye cannot allow one's own to mark! 这次跨界,张烨无疑是很看重的,而且不容有失,因为被央视一套雪藏的这么多天,他的人气已经开始出现滞涨的情况了,如今,全靠《植物大战僵尸》给他涨人气呢！到了二线明星这个层级上,竞争的激烈显然不是行外人可以想象的,二线,早都是民众们耳熟能详的明星了,基本上全国一半人都认识或叫得出他们的名字,这是一个已经完全拥有了民众基础的明星层级,不可预测性也更加大,没准哪一个二线明星突然演技爆发来一部票房过十个亿且有口皆碑的电影,人气肯定一下子就飞上去了,这一点也不奇怪,也是经常的事情,张烨自然知晓这一点,也明白不进反退的道理,娱乐圈拼的。是什么？说白了,就是拼得人气,张烨不能允许自己原地踏步！ ...... …… On weibo. 微博上。 One crowd of black moles do not know when suddenly appeared, does not aim at Zhang Ye, actually all goes to «Plants Vs. Zombies»! 一群黑子不知什么时候突然出现了,话里话外也不针对张烨,却全是冲着《植物大战僵尸》去的！ „Was blind? This game amusing anything!” “都瞎了？这游戏好玩什么啊！” „Looked that the picture knows, real trash!” “一看画面就知道,真垃圾！” „Does plant hit the corpse? Does not make sense simply!” “植物打僵尸？简直无厘头！” „Retarded plays this game!” “弱智才玩这种游戏！” „This game sales volume, if can 500,000, I jump from the building!” “这游戏销量要是能过500000,我从楼上跳下去！” „Ha Ha, you want to be many, but also 500,000? Had 200,000 to be good! Do not look that tried to play the edition to be blown the space to go by the media game magazine, wanted everybody really bought, few individuals will buy! Even to play, everybody also waited for pirating to explain the version to come out to download again!” “哈哈,你想多了,还500000呐？有200000就不错了！别看试玩版被媒体游戏杂志吹到天上去了,真要大家花钱买的时候,没几个人会买！就算想玩,大家也都等盗版破解版出来再下载了！” Person red right and wrong are many, game also so. 人红是非多,游戏也如此。 Many «Plants Vs. Zombies» supporter counter-attacks immediately, two groups of people scolded in the same place! 不少《植物大战僵尸》的拥护者立即反击,两拨人骂在一起！ ...... …… Online lively, other places are impure. 网上热闹,其他地方也不清净。 For example Entertainment Circle, many colleagues are also paying attention to this matter, said in secret anything has. 比如娱乐圈,很多行内人也在关注着这件事,私下里说什么的都有。 „I do not know that said any good to have conquered School Belle!” “我都不知道说什么好了征服校花！” „How did this goods do game?” “这货怎么又去搞游戏了？” „Has not seen Celebrity that such has ignored a proper occupation, does not press the repertoire to play a card completely!” “真就没见过这么不务正业的明星,完全不按套路出牌啊！” „He He, I calculate that looked, the Zhang Ye proper duties did not have the proper duties, starting from last year I could not distinguish clearly the Zhang Ye principal work am anything! However...... This «Plants Vs. Zombies» is really amusing! Zhang Ye offend people turns over to offend people, but really has the skill, this has to acknowledge!” “呵呵,我算看出来了,张烨的正业就是没有正业,从去年开始我就已经分不清张烨的主业是什么了！不过话说回来……这《植物大战僵尸》真好玩啊！张烨得罪人归得罪人,但确实是有本事,这不得不承认！” ...... …… game also Voice rises from all directions. 游戏界也声音四起。 „His Zhang Ye Big shot did Celebrity, how snatch the food to eat with us?” “他张烨一个大腕儿明星,怎么跟咱们抢饭吃来了？” „Who knows how this male servant thinks!” “谁知道这厮怎么想的啊！” „This game reputation is so good, but sales volume not necessarily really optimistic, now the domestic-made game potential is weak, particularly Puzzle-Type Game, only started, although everybody has put on many hats to «Plants Vs. Zombies», has entrusted with many anticipations, but the Domestic game market environment is this appearance, robber - version runs amuck, foreign game captures the market share massively, wants to depend on a domestic-made Puzzle-Type Game prominent tight encirclement? Difficult! Difficult such as to ascend to heaven!” “这游戏口碑这么好,但销量不一定真的乐观,现在国产游戏势弱,尤其是益智类游戏,更是刚刚起步,大家虽然给《植物大战僵尸》戴上了很多帽子,也赋予了很多期待,可国内的游戏市场环境就是这个样子,盗-版横行,外国游戏大规模占领市场,想靠一个国产益智类游戏突出重围？难！难如登天！” „Truly is, the sales volume will not be perhaps high.” “确实是,销量恐怕不会太高。” „But is also an excellent momentum, at least our Domestic also had take action Puzzle-Type Game that can take, even if has defeated, they were also great, glorious defeat!” “但也是个好势头啊,起码咱们国内也有能拿的出手的益智类游戏了,就算败了,他们也是好样的,虽败犹荣！” „Right, must some people begin to domestic-made game! Even if lost!” “对,总要有人给国产游戏开个头！哪怕是输了！” „On the day of sold, wish their good luck!” “等发售那天吧,祝他们好运吧！” „Sales volume not necessarily really misses, perhaps this time our domestic-made game can create a miracle really! Who said that our domestic-made game for a lifetime is inferior to game of foreigner?” “销量不一定真的差,或许这一次咱们国产游戏真能创造一个奇迹呢！谁说咱们国产游戏就一辈子都不如老外的游戏？” game also has to «Plants Vs. Zombies» not too friendly Voice, but most colleagues support and support, even several game Corporation manager and game Planner also publicizes on weibo is the «Plants Vs. Zombies» points approves the repeater, is very rare, the straddling of zones of Zhang Ye scurries about has not caused the game colleague's punitive expedition and question unexpectedly, blessing that the innumerable game public figures send! 游戏界也有对《植物大战僵尸》不太友善的声音,可是绝大多数的同行还是支持和力挺的,甚至有几个游戏公司老总和游戏策划人还公开在微博上为《植物大战僵尸》点赞转发,很难得,张烨的这次跨界乱窜居然没有引起游戏界同行的讨伐和质疑,无数游戏界人士都送来的祝福！ The reason is very simple, because of nowadays Domestic game market, domestic-made game at is not mainstream, has only occupied about one-fourth markets, remaining all was carved up to invade by game of foreigner, the mind small point person possibly thought that Zhang Ye in robbing their rice bowls, may the intelligent point person actually know slightly, now is not in the domestic-made game manufacturers fight, this one-fourth small bowls, fight, fights to win can be what kind of? Now what they must snatch was the foreigner that side market share, Zhang Ye has one to be startled for Puzzle-Type Game of beauty to kill, this was also giving them domestic-made game to make the big market, was giving all domestic-made game manufacturers to do in a big way the cake! 原因很简单,因为现如今的国内游戏市场,国产游戏根本不是主流,只占了大约1的市场,剩下的全都被老外的游戏瓜分入侵了,心眼小一点的人可能觉得张烨是在抢他们的饭碗,可稍微聪明点的人却知道,现在不是国产游戏厂商们内斗的时候,就这1的小碗,斗个屁啊,斗赢又能怎样？他们现在要抢的是老外那边的市场份额,张烨带着一款惊为天人的益智类游戏杀了出来,这也是在给他们国产游戏做大市场,在给所有国产游戏厂商把蛋糕做大！ This war, is not only the Zhang Ye one's own matter. 这一战,不仅是张烨自己的事。 This war is concerns domestic-made game and a foreign game war! 这一战更是关乎国产游戏与外国游戏的一战！ amateur watches the fun, the expert looked at the way, the game colleagues almost plays the version to play trying of «Plants Vs. Zombies», even some people have repeatedly studied several, several, although tried to play the version, truth about the matter everybody of official version did not have the fate to see, but the light was this tip of the iceberg has hit cardiotonic to these game colleagues, if nowadays must put out one to be able with foreigner high below game, from creativity, picture, game nature and other, that without doubt, only then «Plants Vs. Zombies» can one fight, therefore game The public figures have given very high expectation, the eyes of all people observe closely this day that game has sold! 外行看热闹,内行看门道,游戏界的同行们几乎都把《植物大战僵尸》的试玩版玩了一遍,甚至有人反反复复研究了好几遍,十几遍,虽说只是试玩版,正式版的庐山真面目大家还没缘分见到,不过光是这冰山一角已经给这些游戏界的同仁们打了一针强心剂,如果说现如今非要拿出一款能和老外一较高下的游戏,从创意、画面、游戏性等多方面来讲,那么无疑,只有《植物大战僵尸》可以一战,所以游戏界人士都给予了很高的期望,所有人的眼睛都盯住了游戏发售的这一天！ They want to look, in that legend famous Zhang Ye after was straddling zones their game domain once again, can hand over what kind of answer paper! 他们想要看一看,那个传说中大名鼎鼎的张烨在又一次跨界到了他们游戏领域后,能交出一份怎样的答卷！ The colleagues wait! 同行拭目以待！ The media agitate! 媒体煽风点火！ The players are ready to fight! 玩家摩拳擦掌！ Under this is a focus of public attention, «Plants Vs. Zombies» welcomed has sold the date! 在这万众瞩目之下,《植物大战僵尸》迎来了发售日！