TV station. 电视台。 Five, the domain of advertisement department. 五层,广告部门的地盘。 Before public welfare advertisement of smokeless date, estimate is about noon screens, therefore in the morning * o'clock is also final verification time, must hand over the end product, the examination, passes later can on the television, therefore this time some people were waiting in the advertisement department, this is Beijing TV Station one time „the public welfare advertisement crisis”, for this reason, two leader of advertisement department both came, waits for the public welfare advertisement department to turn in the answer paper. 无烟日的公益广告之前预计是中午左右上映,所以早晨*点钟也是最后的审核时间,要交成品,审批,通过以后才能上电视,于是这个时间已经有人在广告部门等着了,这是京城电视台的一次“公益广告危机”,为此,广告部门的两个负责人都来了,等着公益广告部门交答卷。 „Person?” “人呢？” „How to have come?” “怎么还没来？” „Is during the records?” “是不是录制间呢？” „Also in record?” “还在录？” „Ended, definitely could not catch up.” “完了,肯定是赶不上了。” The advertisement unit staff who some noon yesterday helped early came a while specially, wants to have a look to add on anything again, but looked in the office the nobody left, looked at this atmosphere, knows that 80% did not need them to help, because could not add on. 有些昨天中午来帮忙的广告部员工特意早来了一会儿,想看看能不能再帮上点什么,但一看办公室里空无一人,一看这个气氛,就知道八成是不用他们帮忙了,因为也帮不上了。 Sun Han held the box to go upstairs first. 孙涵抱着箱子先上楼了。 „Xiaosun.” A advertisement department leader assistant fast said: „How? Everybody is waiting for your case, caught up?” “小孙。”广告部门一个领导副手飞快道:“怎么样了？大家都等着你们的案子呢,赶上了吗？” The advertisement unit Vice-Director facial color said dignifiedly: „Hasn't done?” 广告部副总监面色凝重道:“没做出来？” Sun Han sighed, „leadership, sorry, was my responsibility.” 孙涵叹了口气,“领导,对不起,是我的责任。” That Vice-Director complexion changes, „yesterday did not send department these many people to help to you, how...... Ok.” Here, his expression has also slowed down, as the leadership of advertisement department, he knows certainly how long free time advertisement needs to spend, day of time, even if were manufactures in a rough way also unbearably, let alone must make one to conform to standard no-smoking public welfare advertisement under the stipulation of new deal, before everybody early knew, this was in itself not the work that was possible to complete, this work did not have advertisement Corporation to be willing to meet, therefore most started everybody to have not too high hope, now has not completed, was in the reason. 那副总监脸色一变,“昨天不是派给你们部门这么多人帮忙么,怎么还是……算了。”说到这里,他语气也放缓了,作为广告部门的领导,他当然知道一个广告需要花费多久的工夫,一天时间,就算是粗制滥造也够呛啊,更别说还要在新政的规定下做出一个符合标准的戒烟公益广告了,之前大家早都知道了,这本身就是个不可能完成的工作,这个活儿可是没有一个广告公司肯接的,所以最开始大家就抱着不太大的希望,现在没有完成,也是情理之中吧。 The intern girl who goes upstairs said: „Teacher Zhang has also made contribution, Teacher Zhang has fought bravely starting from yesterday morning now, 24 hours have not closed the eyes!” A day a night does not sleep, possibly many people can also be able to support reluctantly, but the premise of this being able to support does not have the strong Stamina live mental labor, you looked the movie that 24 hours you are interested in finds time again work a while and you continues the high-strength work task 24 hours, this completely is two entirely different concepts, is a space underground matter. 跟着上楼的实习生女孩儿道:“张老师也尽力了,张老师从昨天上午开始一直奋战到现在,24小时没合眼了！”一天一夜不睡觉,可能有不少人也能勉强撑得住,但是这个撑得住的前提是没有过强的体力活脑力劳动,你看24小时你感兴趣的电影抽空再工作一会儿和你持续高强度工作任务24个小时,这完全是两个截然不同的概念,是一个天上一个地下的事情。 As soon as the people of advertisement unit listen, inspired. 广告部的人一听,也都吸了口气。 „Do 24 hours fight bravely?” “24小时奋战？” „Zhang Ye this has been at cost of life!” “张烨这是拼了老命了啊！” „Oh, Zhang Ye this is not easy.” “唉,张烨这回也不容易。” „This time duty, cannot be accomplished to anyone, time was too tight.” “这次的任务,给谁都完不成吧,时间太紧了。” „Ended, this chapter fined.” “完了,这回得罚款了。” „Other media newspapers, to our Beijing TV Station prestige with reputation definitely also influential, this new deal is also, probably aims at us to come is the same.” “其他媒体一报,对咱们京城电视台的声誉和名声肯定也有影响啊,这新政也是,好像针对咱们来的一样。” „Do not complain, who makes us select the back.” “别抱怨了,谁让咱们点儿背呢。” „Even if gives day of time to be also hopeful again.” “哪怕再多给一天时间也有希望啊。” „Let alone, oh, we made contribution.” “别说了,唉,咱们都尽力了。” „Everybody who yes, can be has done, cannot complete does not have the means that this is the life.” “是啊,能做的大家都做了,完不成也没办法,这就是命。” The people of advertisement unit prepared to disperse. 广告部的人都准备散了。 That is in charge to above submits the advertisement verification leader to look, is sighed lowly, turned around to prepare together with several leaders. 那个分管给上面递交广告审核的负责人一看,也是低叹了一口气,转身跟几个领导一起准备走了。 However this during, Zhang Ye went upstairs, sees everybody this condition, he is the surprise, „, these many people? How? Why does this is go?” 然而这个当口,张烨上楼了,看到大家这个状态,他是十分诧异的,“咦,这么多人？怎么了？这是干嘛去啊？” The suitable person of that verification comforts him saying: „Teacher Zhang, this, we had the difficulty thank you time you also came to help us.” Before had economize on electricity advertisement, he had cooperated with Zhang Ye, they specially were not ripe, but has also spoken several words. 那审核的对口人宽慰他道:“张老师,这回谢谢你了,我们有困难的时候你还过来帮我们。”以前有个节约用电广告,他就曾经跟张烨合作过,俩人不算特别熟,但也说过几句话的。 Sun Han also said: „Thanked.” 孙涵也道:“谢了。” Hu Fei does not know when also came, walks, „Little Zhang, you also made contribution.” 胡飞不知什么时候也来了,走上来,“小张,你也尽力了。” Zhang Ye was almost mad by them ignorant, dumbfounded said: „You said that what, I said advertisement hasn't completed?” 张烨差点被他们气懵了,哭笑不得道:“你们说什么呢啊,我什么时候说了广告没做完啊？” The intern girl is startled, „?” 实习生女孩儿怔住,“啊？” Sun Han also blinks, „isn't Item has the issue?” 孙涵也眨眨眼,“不是道具有问题吗？” „Has the issue.” Zhang Ye said with a smile: „But time, I made one to conform to Item of request, has used up, look on the box in your hands, I early has said that this advertisement I, since has met, I definitely will complete it, will achieve well, how you think that I haven't completed?” “是有问题。”张烨笑道:“但一宿的时间,我又做出来了一个符合要求的道具啊,都用完了,这不,就在你们手里的箱子里呢,我早说过了,这个广告我既然接了,我就肯定会把它完成,而且会做到最好,你们怎么会以为我没做完啊？” Hu Fei is astonished however, „what?” 胡飞讶然,“什么？” Sun Han is much more excited, „you, did you complete?” 孙涵激动得不得了,“您,您一个人做好了？” „Not only completed.” Zhang Ye said confidently: „Moreover is a I very satisfied edition, at least I thought that was impeccable.” “不但做好了。”张烨自信十足道:“而且是我非常满意的一个版本,至少我觉得是无可挑剔了。” The Vice-Director language of advertisement unit fast fast, „where?” 广告部的副总监语速飞快,“在哪里？” Zhang Ye raised hand the notebook. 张烨扬了扬手中的笔记本电脑。 „Quick, looks!” The leadership has not thought that he accomplished. “快,看一下！”领导也没想他真的办到了。 The people walk toward the office district together, there has the projection and big screen of equipment specialty. 众人一起往办公区走,那里有专业的投影和大屏设备。 Suddenly, the opposite corner also walked 78 people, everybody took a look, unexpectedly was the staff in station manager Xu Yuhong and two Station Leader as well as several station manager offices! 忽然,对面的拐角处也走来了78个人,大家一瞅,竟然是台长徐宇虹和两个台领导以及几个台长办公室的工作人员！ Station Leader came! 台领导来了！ „Station manager!” Everybody is busy at greeting. “台长！”大家忙打招呼。 Xu Yuhong said with a smile: „Did the advertisement end product come out?” 徐宇虹笑道:“广告成品出来了？” advertisement unit Vice-Director said: „Teacher Zhang Ye said that has completed, everybody was just about to look, if the line delivered the verification, then arranged the last time interval.” 广告部副总监道:“张烨老师说做好了,大家正要看,如果行的话就送审核,然后安排上时段。” Xu Yuhong nods, „good, has a look together.” 徐宇虹点头,“好,一起看看。” The station manager came, after many leader of other Director and departments of advertisement unit obtain the news, one after another catches up, the medium senior leadership bodies in entire stage and people of advertisement unit gathered in a large-scale synthesis office district, sat, waiting broadcast. 台长都来了,广告部的总监和其他一些部门的很多负责人得到消息后也都陆续赶过来,整个台里的中高层领导班子成员都和广告部的众人聚集在了一间大型综合办公区里,坐好,等待播放。 Zhang Ye looked at Xu Yuhong one eyes, nods. 张烨看了徐宇虹一眼,点点头。 Xu Yuhong smiled faintly, has selected with him under. 徐宇虹浅笑,也跟他点了下头。 Zhang Ye starts to debug the equipment, meets signal, because wants the power amplifier, therefore also tossed about to incite for several minutes. 张烨开始调试设备,接信号,因为要功放,所以也折腾鼓捣了几分钟。 The underlings sit there are waiting, had Station Leader to inquire Xu Yuhong, saw Xu Yuhong to nod, he lit a cigarette to pull out, other had several addiction for tobacco big leader to look, has selected one secretly. 底下人都坐在那里等着,有个台领导询问了一下徐宇虹,见徐宇虹点头,他点了支烟抽,其他有几个烟瘾大的负责人一看,也偷偷点了一根。 After long time. 半晌后。 Music flutters, advertisement started! 音乐飘出,广告开始了！ „Came!” “来了！” „Is static!” “都静一静！” „cell phone mute.” “手机静音一下。” Do the people wink are staring at the large screen, wants to look at the achievement, although Zhang Ye said that has completed advertisement, but they did not see truly that from does not believe at heart, such short time, finally even under only situation of remaining Zhang Ye people, what nice public welfare advertisement but can also make? Participates in the advertisement personnel knowing, this advertisement not lines, without character scene, only then in their opinion bewildered alternative Item that no one can understand, and is only Item, takes Item to come out, is advertisement? Nobody knows that Zhang Ye the advertisement can be any shape! 众人都一眨不眨地盯着大屏幕,想看成果,虽然张烨已经说做好了广告,可他们不真正看到,从心里还是不太相信的,这么短的时间,最后甚至是在只剩下张烨一个人的情况下,还能做出什么像样的公益广告？参与广告的人员都知道,这个广告没有一句台词,没有一个人物镜头,就只有一个在他们看来莫名其妙的谁也看不懂的另类道具,并且是仅有的唯一一个道具,就拿一个道具出来,也算是广告吗？没人知道张烨的这个广告会是一个什么形态！ The next quarter, advertisement made known! 下一刻,广告揭晓了！ What enter the venue is low and deep Music, this is Zhang Ye is almost left intact ordering according to his world first edition advertisement first edition background Music, was Sun Han found in stage several people to do at the same night, has spent many time, the effect of showing naturally also obvious. 入场的是一段低沉的音乐,这是张烨按照他那个世界原版广告的原版背景音乐几乎原封不动订制的,是孙涵找到台里几个人连夜做出来的,下了很多工夫,展现出的效果自然也显而易见。 The first picture appears, is partial cigarette scene. 第一个画面出现,是个局部的香烟镜头。 The second set of pictures surface has also sent out, the cigarette starts to superimpose, cannot see anything. 第二组画面也送出了,香烟开始叠加,看不出什么。 Sun Han wipes away sweat, „what is this?” 孙涵擦汗,“这是什么？” Old and young sick and disabled four people of groups: „What does this effect want performance?” 老幼病残四人组:“这效果要表现什么啊？” „Cannot understand.” The professionals of other advertisement departments, started to show the disappointed expression, did not have the language, did not have the character, even has not smoked the data that the harm health every year a lot of ten thousand people died to demonstrate that this can also call no-smoking public welfare advertisement? Where has this no-smoking advertisement! “看不懂。”其他有些广告部门的专业人士,也开始露出了失望的表情,没语言,没人物,甚至没有吸烟危害健康啊每年多少多少万人死亡啊的数据展示,这还能叫戒烟公益广告吗？哪儿有这种戒烟广告啊！ Under presented low voice discussion situation. 底下出现了小声议论的情况。 The how many leader eye of dew doubt of advertisement unit, first time has also had the suspicion to the Zhang Ye advertisement manufacture level, because from starting five seconds look, this advertisement too extraordinary, too did not take the common road simply simply, sees here, they cannot even see this are no-smoking advertisement, but public welfare advertisement how long time? Their this time duties, at most are 15 seconds, in 15 seconds have the present five seconds wasted? Behind will have any effect, they have not held anything to anticipate! 广告部的几个负责人也目露狐疑,第一次对张烨的广告制作水平产生了怀疑,因为从开始的五秒钟看,这个广告简直太奇葩了,简直太不走寻常路了啊,看到这里,他们甚至看不出这是个戒烟广告,而一段公益广告有多长的时间？他们这次的任务,顶多就是15秒钟啊,15秒钟里现在有五秒已经浪费了？后面会有什么效果,他们已经不抱什么期待了！ However, when all people show this expression, the next second of picture, makes the following speaking voice all of a sudden fail to explode! 然而,就在所有人都露出这个表情的时候,下一秒钟的画面,却让下面的说话声一下子哑火了！ Peaceful! 安静了！ Because on the screen presents the lungs that a cigarette has composed, this lungs could be said as extremely lifelike, clear(ly) knows that it was the cigarette composes, clear(ly) knows that it was false, was in the stereoscopic effect and ideal condition, this lungs really very much shocked the person, the crowded picture that in addition the lungs directly these densely packed cigarette butts composed, had the people of crowded phobophobia not to dare to open eyes to visit it! 因为屏幕上出现了一个香烟组成的肺部,这个肺部可以说是太过逼真了,明知道它是香烟组成的,明知道它是假的,可是在立体效果和意境上,这个肺部实在是很震撼人的,再加上肺部正面那些密密麻麻的烟头组成的密集画面,有密集恐惧症的人都不敢去睁眼看它！ At this moment, the cigarette burnt! 就在这时,香烟燃烧了！ Start is a point, is the second third fire point! 开始是一个点,然后是第二个第三个燃烧点！ On the entire lungs, these lit place started to brave the light smoke, what most as cool as bone was, the background sound started to present the breathing! 整个肺部上,那些被点燃的地方开始冒起了淡淡的烟,最让人凉到骨子里的是,背景音开始出现呼吸声！ ! 咝！ Shout! 呼！ ! 咝！ Shout! 呼！ Station Leader that smoked trembles, the cigarette on hand fell on the ground! 一个正在抽烟的台领导一个哆嗦,手上的香烟已经吧嗒一声掉在地上了！ With each slow breathing, that three lit place of lungs, cigarette also along with it one like smoking bright, the cigarette butt is burning unceasingly, the trend of spread, start is a combustion, but in that clear incomparable breathing along with background, the surroundings of that cigarette „lungs organization”, starts to burn unceasingly, the area is getting bigger and bigger, after the combustion, forms * the cigarette ash area is also getting more and more wide! 随着每一口缓慢的呼吸声,肺部的那三处被点燃的地方,香烟也随之就像吸烟一样一口一亮,烟头在不断燃烧,还有蔓延的趋势,开始是一根燃烧,但随着背景中那清晰无比的呼吸声,那一根烟的周围“肺部组织”,也开始不断燃烧起来,面积越来越大,燃烧后形成的*的烟灰面积也越来越宽！ Breath...... 呼吸…… Combustion...... 燃烧…… Breath...... 呼吸…… Combustion...... 燃烧…… The entire lungs are belching smoke! 整个肺部都在冒烟！ Person who in office district several other smoked, frightens, hurried discarding the smoke in hand, the complexion also all of a sudden bleached! 办公区里另外几个正在吸烟的人,也吓得一身冷汗,赶紧把手里的烟给扔掉了,脸色也一下子变白了！ Fuck! 我草啊！ This his mother anything advertisement! 这他妈什么广告啊！ Finally, the picture dodges, with the cough sounds of several male voice female voices, on the screen jumps out one line of characters to stop smoking, to a life new choice! 最后,画面一闪,随着几阵男声女声的咳嗽声,屏幕上跳出一行字请停止吸烟,给生命一个新的选择！ Finally. 终。 advertisement finished. 广告结束。