IRAS :: Volume #4

#388: The advertisement case of creation history!


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In family|home. 家中。 Zhang Ye sends off the guest, closes. 张烨送走客人,关上门回来。 Mother greeted with a face all smiles: Son, drinks water.” 老妈笑容满面地招呼道:“儿子,过来喝水。” Zhang Ye said: Mother, I said that the matter that I worked did not need you to worry blindly.” 张烨道:“妈,我就说了吧,我工作的事不用您瞎操心。” I have not worried.” Mother gives the son the tea, refers to a finger of husband, is your father tosses about, you said that your old man you understood anything, worries only blindly!” “我没有操心啊。”老妈把茶水给儿子,指指丈夫,“都是你爸跟着折腾,你说你一个老头了你懂什么呀,净瞎操心!” Father is almost air/Qi a blood, how became I?” 老爸差点气出一口血,“怎么成我了?” I?” Mother that is gets angry does not recognize people, I have believed my son, advertisement that he makes, that energy balance? You have a look, others that is the company manager, the big status visits to pay new year's call to us, but also took these many things, gives back to our son to carry a rod and ask for punishment, but also voluntarily requests to change contract in addition to represent the fee, actually in the afternoon sees that advertisement time, I think really uncommonly!” “难道还是我啊?”老妈那是翻脸就不认人,“我一直相信我儿子的,他做的广告,那能差的了吗?你看看,人家那是公司老总啊,多大的身份登门过来给咱俩拜年,还拿了这么多东西,还给咱儿子负荆请罪,还主动要求改合约加代言费,其实下午看到那个广告的时候啊,我就觉得着实不凡!” Father did not respond her, one's own read the newspaper, „, how you liked saying how to say.” 老爸不搭理她了,自己看报纸,“得,你爱怎么说怎么说吧。” Zhang Ye was also happy, mother, you left old mannish my father.” 张烨也乐了,“妈,您就别老气我爸了。” Was good, I pay no attention to him.” Mother draws Zhang Ye to sit to sofa on, how that 3 million you prepare colored, you said that my present study drives, but also with enough time?” “行了,我不理他。”老妈拉着张烨坐到沙发上,“那3000000你准备怎么花啊,你说我现在学个开车,还来得及吗?” The Father digression, goes downstairs uses energy, you drive you.” 老爸插话,“下楼都费劲呢,你开什么车啊你。” Mother stares him, I open you to manage!” 老妈瞪他,“我就开你管的着么!” Little Ye, do not listen to your mother, buys the car(riage) unable for her to buy the car(riage) for whom.” Father said: You do not know that you I quarrelled with your mother in childhood, your mother led you to ride three rounds to ride Hebei really quickly! Has been missing for day, I almost reported to the police, before this was, that type of broken tricycle, she dared the cross-province, if you gave him four wheels, she cannot cross the seas to cross ocean!” 小烨,你可别听你母亲的,给谁买车也不能给她买车。”老爸道:“你是不知道,你小时候我跟你妈吵架,你妈带着你真快骑三轮骑到北河省去了!失踪了一天,我都差点报警,这还是以前那种破三轮车呢,她都敢跨省,你要是给他一辆四个轮子的,她还不得漂洋过海啊!” Mother is slightly annoyed, many years ago matters you have also raised!” 老妈微微恼火,“多少年前的事了你还提!” Zhang Ye smiles said diligently: Mother, do you have this case history?” 张烨笑孜孜道:“妈,您还有这案底呐?” You know anything.” Mother snort|hum said: At that time your father was mad me, I hugged you to board the tricycle, no matter I, rode according to a direction ride, finally I was mad have disappeared, lifted the eyelid to frighten me to jump, big plate wrote Hebei to welcome you! I do not want to ride that far, hurries and has your round trip to ride, to the family|home, my leg quickly has ridden!” “你知道什么呀。”老妈哼道:“当时你爸把我气得要死,我就抱上你上了三轮车,我也不管,照着一个方向就骑啊骑啊,最后我气消了,一抬眼皮吓了我一跳,一个大牌子写着北河省欢迎你!我也没想骑那么远呀,赶紧又带着你往回骑,到了家,我腿都快骑断了!” Father adds: Gave back to the child to catch cold frozen.” 老爸补充道:“还给孩子冻感冒了。” Has not depended on you.” Mother white his eyes. “还不是赖你啊。”老妈白他一眼。 The old couple also quarrelled. 老两口又拌嘴上了。 Zhang Ye is happy, with is listening at the same time. 张烨就乐,跟一边听着。 Here, whole family harmony happiness, in network, Zhang Ye brain remnant advertisement the disturbance may not pass, is the intense time. 这边,一家人“其乐融融”,网络上,“张烨脑残广告”的风波可还没有过去呢,正是激烈的时候。 ...... …… On weibo. 微博上。 Comes?” “又来?” Television broadcast brain remnant gold/metal!” “电视又播脑残金了!” My tired goes! Teacher Zhang you have forgiven me! Was this today's several advertisement?” “我累个去啊!张老师你饶了我吧!这是今天第几个广告了?” Before is always hoping looks at the Teacher Zhang Peking University teaching video, sees his me to be happy, anticipation, but I find Teacher Zhang to appear with advertisement on now, I am unable to look straight ahead!” “以前老盼着看张老师北大讲课视频,一看见他我就高兴,就期待,可现在我一瞧见张老师广告上出现,我就无法直视呀!” advertisement frustrated!” 广告太挫了!” Yes, has not seen such has frustrated!” “是啊,没见过这么挫的!” Brain Gold Corporation courage is really also big, the advertisement that Teacher Zhang gives do they also dare to use?” 脑黄金公司胆子也真大,张老师给的这种广告他们也敢用?” Some common people were scolding, there is the public figure of advertisement stood to question this advertisement „a low accomplishment with low quality, even there is a advertisement professional to speak, said that this advertisement cannot be called advertisement, too the trash, did not conform to the advertisement rule. 有老百姓在骂,也有广告界的人士纷纷站出来质疑这条广告的“低素养”跟“低素质”,甚至有广告界业内人士发话,说这种广告并不能叫做广告了,太垃圾了,根本就不符合广告规律。 The last few words, the professional said: Even if the idiots will not show respect for somebody's ability for the product of this trash advertisement sales promotion!” 最后一句话,那业内人士是这么说的:“哪怕蠢货都不会为这种垃圾广告推销的产品买账!” Yes.” “是啊。” Fool buys!” “傻子才买!” Many people responded. 好多人纷纷响应。 Then, a news came out! 然后,一则新闻出来了! Again then, all people were shocked! 再然后,所有人都惊呆了! This is news media of website disclosed that they just had conducted the preliminary market statistics, and interviewed Brain Gold Corporation to be located in the Beijing headquarters, entered the office district of Brain Gold Corporation, our reporters had been daunted by present one, on the table several telephones made noise uninterruptedly, the staff all in being busy telephoning the order, unbearably busy time, even there is a commercial management to come the help wiring arrangement ingredient, we interviewed director Wu Mo, Leader Wu led our reporters to arrive at the office, has put out a today's sale and order entry, Brain Gold today a day, not . A day of sales volume, unexpectedly was the last year Brain Gold entire quarter total sales volume! Specific figure Brain Gold Corporation has not counted, but infers according to Wu Mo and relevant source, the Brain Gold sales volume were least turned 100 times! Possibly counts after truly, this digit must be bigger!” 这是一个网站的新闻媒体爆料的,他们刚刚已经做了初步的市场统计,并且采访到了脑黄金公司位于京城的总部,“一进脑黄金公司的办公区,我们的记者就被眼前的一幕吓住了,桌子上十几台电话不间断作响,员工们全在忙着打电话加订单,忙不过来的时候,甚至有公司领导都会过来帮忙接线安排调货,我们采访到了公司董事长吴默,吴总带我们记者到了办公室,拿出了一份今天的销售和订单记录,脑黄金今天一天,还不到。一天的销量,竟然是去年脑黄金整整一个季度的总销量!具体数字脑黄金公司也没有统计出来,但是据吴默和相关人士推断,脑黄金的销量最少是翻了100倍!可能真正统计出来后,这个数字还要更大!” OMG!” 我天啊!” 100 times!?” “100倍!?” This news native of Mongolia!” “这新闻蒙人呢吧!” Everybody called, expressed that does not dare to believe that also had no way to believe! 大家纷纷叫起来,表示不敢置信,也没法相信! In that news added: Afterward our reporters asked Leader Wu, was any reason has created sudden appearance of Brain Gold, as a relative new product, unexpectedly in celebrating the new year this healthy product market competition most intense time, can only snatch the overwhelming superiority from the established healthy product hands of these giant Group, Leader Wu said several characters, he said that was advertisement publicity, under questioning of reporter, Leader Wu had not disclosed that they concrete publicity strategy, he only said that he must thank Teacher Zhang Ye, this time advertisement plan case was a Zhang Ye person formulates and supervises implement from beginning to end, Leader Wu Told the reporter, besides product quality perfect, chose Teacher Zhang Ye, when brand image spokesman , and carte blanche he was responsible for formulating the advertisement plan, is wisest decision that their company made!” 那新闻里还说:“后来我们的记者问了吴总,到底是什么原因造成了脑黄金的异军突起,作为一个相对的新产品,竟在过年这个保健品市场竞争最激烈的时刻,能从那些巨头集团公司的老牌保健品手中抢得了压倒性的优势,吴总只说了几个字,他说‘是广告宣传’,在记者的追问下,吴总并没有透露他们再具体的宣传策略了,他只说他要感谢张烨老师,这次的广告策划案从头到尾都是张烨一个人制定并监督实施的,吴总告诉记者,除了产品质量过硬外,选择张烨老师当产品形象代言人并且全权委托他负责制定广告策划,是他们公司做出的最明智的决定!” Read the news, the people did not accept! 看了新闻,众人还是接受不了! Cannot!” “不能啊!” „Was everybody insane?” “大家都疯了吗?” „Do this advertisement also some people show respect for somebody's ability?” “这种广告也有人买账?” Just attacked Brain Gold advertisement that professional also to jump to question publicly the authenticity of Brain Gold sales volume, he thought that is the fabrication! 刚炮轰了脑黄金广告的那个业内人士也跳出来公开质疑脑黄金销量的真实性了,他觉得是造假! Also was news has hit! 紧接着,又是一条条新闻打了出来! Beijing Times official weibo: Today, during the reporter visits various Beijing supermarket investigation holidays , the healthy product sells situation, the result of result investigation is unexpected including the reporters, in the past the healthy product special counter of big brand, the person was unexpectedly scarce, on the shelf commodity entire simultaneously one after another is placing, has almost not moved, however the Brain Gold counter and shelf, the reporter investigates visits, the Brain Gold counters of five supermarkets are spatial, four supermarket Brain Gold shelf only remaining 78 boxes of products, the reporter inquired sales workers, the reply of opposite party is, this unexpectedly is the second large stock of goods that today sells to exit, Temporarily adjusts a large stock of goods that from Brain Gold Corporation newly , has almost sold out in the evening, after many people come to the supermarket, directly soars the Brain Gold counter, is the new year's celebration must give in the family|home the relative elder, tomorrow will be eve of the Lunar New Year, the sales workers will tell the reporter, tomorrow the Brain Gold demand will be bigger . Moreover the photo will sell situation, this rising momentum will possibly continue to the year later!” 京华时报官方微博:“今天,记者走访京城各家超市调查节假日期间保健品销售情况,结果调查的结果连记者都是出乎意料的,以往大品牌的保健品专柜,竟然人丁稀少冷冷清清,货架上一排一排的商品整整齐齐地摆放着,几乎没有动过,但是脑黄金的柜台和货架,记者调查走访的时候,有五家超市的脑黄金柜台都是空的,还有四家超市脑黄金的货架只剩下78盒产品,记者询问了一下销售人员,对方的回答是,这竟然已经是今天卖出去的第二批货了,临时从脑黄金公司新调来的一批货,也在晚上的时候差不多卖光了,很多人来超市后,都是直奔脑黄金的柜台,都是过年要送给家里亲戚长辈的,明天是大年三十,销售人员告诉记者,明天脑黄金的需求量可能会更大,而且照销售情况来看,这种增长势头很可能会持续到年后!” Another news media: Brain Gold! A birth of sales miracle!” 另一家新闻媒体:“脑黄金!一个销售奇迹的诞生!” The fourth media: „After today, competed the intense healthy product market to have the Brain Gold small space, the reporter interviewed several similar sales healthy products companies, the market analyst of opposite party told the reporter, they also felt to such result inconceivable, and said that the Brain Gold sales miracle, the back had certainly one to be skilled in the advertisement plan Expert to hold the plate operation, but he said Brain Gold request the name of that advertisement Corporation he was not familiar, he thinks that can be advertisement Corporation that industry in ranked among the best has this strength, to act bashful to the healthy product market such accurately. When the reporter said that this time advertisement plan case is Zhang Ye raises, opposite party silent a while, said sentence no wonder, originally is he, finally also indicated that will wait for next year contract due of Zhang Ye and Brain Gold, they also want to discuss the cooperation with Zhang Ye.” 第四家媒体:“今天以后,竞争激烈的保健品市场将会有脑黄金的一席之地了,记者采访到了几家同样销售保健品的公司,对方的市场分析人士告诉记者,他们对这样的结果也感到不可思议,并且说,脑黄金的销售奇迹,背后一定有一个精通广告策划的高人操盘运作,但是他表示脑黄金委托的那个广告公司的名字他并不熟悉,他以为会是个业内数一数二的广告公司才有这个实力、才会对保健品市场拿捏得这么准确。当记者说这次的广告策划案是张烨提出来的时候,对方沉默了一会儿,说了句‘怪不得啊,原来是他’,最后还表示,等明年张烨脑黄金的合约到期,他们也想和张烨谈合作。” The Zhang Ye contract does not limit repeatedly represents, he represents the shampoo now, represented the drink, yes, but the only healthy product was not good, this was in the contract must certainly write. 张烨的合同不限制重复代言,他现在去代言洗发水,代言饮料,都是可以的,但唯独保健品不行,这是合同上肯定要写的。 Is a news fake? 一家新闻是假的? Cannot these many official media blindly disclose! 总不能这么多家官方媒体都在瞎爆料吧! God, told me this not real!” “上帝,告诉我这不是真的!” Hahahaha! Teacher Zhang was too funny! Once again successfully all people rinsing!” 哈哈哈哈张老师太逗了!又一次成功地把所有人给涮了啊!” Zhang Ye these two characters are the miracles! How I love Teacher Zhang Ye! Sees him to speak to see him to do matter I to love!” 张烨这两个字就是奇迹啊!我怎么那么爱张烨老师呀!看见他说话看见他做事儿我就喜闻乐见!” This advertisement god!” “这广告神了啊!” Originally everybody in scolding brain remnant advertisement, unexpectedly such fucking awesome?” “原来大家都在骂的脑残广告,竟然这么牛-逼啊?” Some people must by face-smacking! face-smacking Zhang was moving!” “有人要被打脸了!打脸张又在行动了!” Teased me! Teacher Zhang Ye too can do the matter!” “逗死我了!张烨老师太能搞事儿了啊!” Has saying that Zhang Ye was too fierce! Makes suggestions to make advertisement casually, has revived a company!” “不得不说,张烨太猛了!随便出个点子弄个广告,救活了一个公司啊!” Finally settled down! Finally can give Teacher Zhang Ye to rectify names? Brain remnant advertisement? Can make others sales volume turn 100 times of advertisement fiercely, if also called brain remnant advertisement! Is that what advertisement non- brain remnant? The laughable somewhat so-called professional talked back boastful talk also anything trash advertisement! Hits advertisement not to make movie, the picture is effective artisticly? Is the song effective interestingly to listen to? advertisement hits, the goal is to let the person purchases the product! Teacher Zhang Ye took a class to the people of all advertisement! today! He has made the history of advertisement marketing once again!” “终于尘埃落定了!终于能给张烨老师正名了吧?脑残广告?能让人家销量猛翻100倍的广告如果还叫脑残广告!那什么广告不脑残?可笑有些所谓的业内人士还口出狂言还什么垃圾广告!打广告又不是拍电影,画面美观管什么用?歌曲动听管什么用?广告打出来,目的是为了让人购买产品!张烨老师已经给所有广告界的人都上了一课!在今天!他又一次创造了广告营销的历史!” That so-called advertisement professional has failed to explode, in not having the courage appears, does not know that got down the line silently to look behind the computer. 那所谓的广告界业内人士已经哑火了,在没有勇气露头,也不知是下了线还是默默在电脑后面看着呢。 Afterward, does not know that is who disclosed that had been dug to the Zhang Ye representing fee by the insider about Brain Gold Corporation, bright blind eyes of piece of person! 随后,也不知是谁爆料的,一个关于脑黄金公司给张烨的代言费被知情人挖了出来,亮瞎了一片人的眼睛! Zhang Ye represented Brain Gold product one year of representing fee, unexpectedly was 3 million! 张烨代言脑黄金产品一年的代言费,竟然是3000000! As immediately the person who must arrive at the C-list actually D-list entertainer, advertisement represents the fee to go against heaven's will simply, this your mother is the A-list Star representing amount!! 作为一个马上要到三线却还是四线艺人的主儿,广告代言费简直是逆天了啊,这你妈是一线明星的代言金额啊!! „!” “哇!” Was scared!” “吓呆了!” So to be how high?” “怎么会这么高啊?” This also universe? Does the D-list entertainer take the A-list Star representing fee?” “这也太虚了吧?四线艺人拿一线明星的代言费?” Odd? Is the news reliable?” “离谱了吧?消息可靠吗?” Reliable, I also heard from friend there, 3 million, moreover is only one year!” “可靠,我也从朋友那里听说了,3000000,而且只是一年的!” Fierce!” “猛!” Many people exclaim in surprise again and again! 好多人惊叹连连! Also the point on weibo approved including Zhang Ye several friends. 张烨的几个朋友也在微博上点赞了。 Yao Jiancai: Ha Ha, Congratulations my Brother Zhang promotes A-list!” 姚建才:“哈哈,恭喜我张老弟晋升一线!” Su Na: D-list takes the A-list representing price, Teacher Zhang Ye is industry in the first person! The Peking University people send in the congratulatory telegram!” 苏娜:“四线一线的代言价格,张烨老师是业内第一人啊!北大人民发来贺电!” The person who does not understand also watches the fun, actually in the really clear will of the people are clear, this represented the fee is not represents the fee, but has been counted the advertisement plan fee, Brain Gold Corporation this was to give Zhang Ye rises popularity intentionally to interpolate to represent Ferriz, in fact by Zhang Ye popularity, he represented a product 800,000 not to calculate to him every year little, the remaining so-called representing fees, were the Zhang Ye this advertisement values! Therefore did not say that the Zhang Ye representing fee could catch up with A-list Star, but was the brain and skill of Zhang Ye, has surmounted this level! 不懂的人也就看个热闹,其实真明白的人心里清楚得很,这个代言费并不是真的就是代言费的,而是算上了广告策划费,脑黄金公司这是为了给张烨人气故意都写进代言费里了,实际上以张烨人气,他代言个产品每年给他800000都不算少了,剩下的所谓的代言费,都是张烨这个广告的价值!所以不是说张烨的代言费真的就赶得上一线明星了,而是张烨的脑子和本事,超越了这个层级! 3 million expensive? 3000000贵吗? It seems very expensive, but thinks carefully, actually not! 看上去很贵,可仔细想想,却一点也不! That is the beforehand 100 times of sales! If early knows that Zhang Ye the advertisement so overwhelming power, these big points healthy product advertisement Corporation, 5 million estimate also some people give! 那可是以前100倍的销售啊!要是早知道张烨的这则广告如此威猛,那些大一点的保健品广告公司,5000000估计也有人给! Online noisy, some people were still scolding, some people actually started to see this advertisement with the objective vision, the person in space were also many Zhang Ye handful of! 网上沸沸扬扬,有人还在骂,有人却开始用客观的眼光看到这则广告了,把张烨捧到天上的人也不少! Anything Zhang Ye wins the world! 什么得张烨者得天下啊! Any Zhang Ye take action world I have! 什么张烨出手天下我都有啊! Even if many people still did not like Brain Gold advertisement, still thought the trash, but mentioned Zhang Ye to come, has to say one fiercely, no matter said that any others result and achievement clearly put at present, sales volume, this was most can take the speech, other said that anything was useless! 有很多人即便仍旧不喜欢脑黄金广告,仍旧觉得垃圾,但提起张烨来,也不得不说一句“厉害”,不管说什么人家成绩和成果都明明白白地摆在眼前了,销量,这是最能拿出来说话的,其他说什么都没用! ...... …… Tonight. 今晚。 Many advertisement Corporation have worked overtime, year 30 son first day of working overtime, this is really rarely seen in the advertisement profession and domain, because they celebrate the new year the time not to be busy, this case of doing, early settled account before. Reason that however today works overtime , because of advertisement! 很多广告公司都加班了,年30儿头一天加班,这在广告行业和领域里真不多见,因为他们过年时候并没有那么忙,该做的案子,早都在之前结清了。不过今天加班的原因,正是因为一则广告 Some company. 某公司。 In some office. 某办公室里。 A department leads on the screen is broadcasting Brain Gold advertisement, following 78 advertise(r) and staff look greatly eagerly that this is they have looked tenth! 一个部门领导在屏幕上播放着脑黄金广告,下面78个广告人和员工大眼巴巴地看着,这已经是他们看过的第十遍了! Said, where this is advertisement good?” “说说吧,这广告好在哪里?” Leadership, this......” “领导,这……” Said that be not gawking.” “说,别愣着。” We cannot look, does not think.” “我们真看不出来啊,真不觉得好。” Isn't good? The wealthy family did not create the sales volume to turn 100 times of myths! Today everybody works overtime, must have a thorough understanding of this advertisement, above spoke, wants us to study studies again! Must master inside core! Everyone must study! After grasping, our company must try this type advertisement output next year!” “不好?不好人家创造了销量翻100倍的神话!今天大家加个班,必须把这个广告吃透了,上面已经发话了,要我们研究研究再研究!必须搞懂里面的核心!每个人都要学习!掌握以后,咱们公司明年也要尝试这类型的广告输出!” I saw the brainwashing effect, sang also singlish, moreover hit has given a present to deliver the parents pretence, but...... advertisement of other healthy products are also similar, why on Brain Gold this hot? Knack on song? On that old man old woman's animation character?” “我看出洗脑效果了,唱的也朗朗上口,而且打了送礼送父母的幌子,但……其他保健品的广告也差不多啊,为什么偏偏就脑黄金这个火了呢?难道诀窍在歌曲上?还是在那老头老太太的动画人物上?” To be how hot! 怎么就火了呢! This broken advertisement should not! 这种破广告不应该啊! Everybody has studied for quite a while, no one does clearly! 大家研究了半天,谁也搞不明白! ...... …… Meanwhile. 同时。 Other advertisement Corporation are also the almost similar pictures! 其他广告公司也都是差不多同样的画面! Everybody analyzes!” “大家分析一下!” Where this advertisement is essential, felt strange really!” “这广告到底关键在哪里呀,真奇怪了!” This does not conform to the rule, I have studied the advertisement study such has not said that this advertisement does not press the repertoire to play a card, before did not have this precedent!” “这不符合规律啊,我学过的广告学也没有这么讲过啊,这广告根本就是不按套路出牌的,以前也没有过这种先例啊!” Who is making advertisement that company to have the schoolmate or the friend to Brain Gold? Calls to ask that inside person, learns from experienced people!” “谁在给脑黄金广告的那家公司有同学或者朋友?打个电话问一下里面的人,取取经!” I have the friend, was this time only has made Brain Gold advertisement, he was responsible for manufacturing the animation character, but I asked that he did not talk clearly this advertisement publicity overall core and strategy, does not know where this television advertisement was mysterious, he said that incessantly was he, their company all people followed a model, how Zhang Ye said how arranges, how they did how carry out, draw people set-up, did the song, was a Zhang Ye person plans, other does not know that Zhang Ye anything has not told them!” “我有朋友在,就是这次只做了脑黄金广告的,他是负责制作动画人物的,但是我问了,他也说不清楚这次广告宣传的整体核心和策略,更不知道这个电视广告到底神奇在哪里,他说不止是他,他们公司所有人都是照猫画虎,张烨怎么说怎么布置,他们就怎么做怎么执行,画人设,搞歌曲,都是张烨一个人策划,其他的都不知道,张烨也什么都没告诉他们!” Everybody talked at once. 大家七嘴八舌。 That leader was also finally hot, pounded on the table saying: Such important goods specialty study advertisement does advertisement industry in elite! Links one to do the broadcast Host amateur people inferior unexpectedly? Said that has not made others smile! Continues to look! Continues to analyze! In this advertisement definitely has main point and key! I do not believe that Zhang Ye has superhuman really! He understands the advertisement method of knowing, our these occupation don't advertise(r) actually know? If which advertisement Corporation if inviting to pass Zhang Ye, we also do compete with others??” 那个领导最后也火了,一拍桌子道:“这么一大帮专业学广告广告的业内精英!竟然连一个搞播音主持外行人都不如?说出去还不让人家笑死啊!继续看!继续分析!这个广告里面肯定有要领和关键的!我就不相信张烨真的有三头六臂!他都懂都知道的广告手段,咱们这些职业广告人竟然不知道?如果哪家广告公司要是把张烨给聘请过去了,咱们还怎么和人家竞争?啊?” Yes, struggles? 是啊,怎么争? Zhang Ye this skill, truly too abnormal! 张烨这本事,确实太变-态了! Obviously one short - compels advertisement, made Zhang Ye make the miracle obstinately, now in the advertisement industry many people estimated that and they were equally scared! 明明一矬-逼广告,愣是让张烨做出了奇迹,现在广告业内很多人估计都跟他们一样傻眼着呢! A female advertisement producer said the sentence weakly, Chen Zong, we can dig Teacher Zhang Ye, can ask him to be the adviser.” 一个女广告制作人弱弱地说了句,“陈总,咱们可以把张烨老师挖过来啊,可以请他来当顾问。” Chen Zong was shocked, pats the leg, right! How I have not thought!” 那陈总愣住了,一拍腿,“对啊!我怎么没想到啊!” What a pity, thinks this point continues his, many advertisement Corporation are analyzing the Brain Gold astonishing case, but is actually fruitless, this advertisement could not imitate probably, therefore some people naturally moved the idea on the body of Zhang Ye, took the action through various human relations. 可惜,想到这一点的不止他一个,很多广告公司都在分析脑黄金的惊人案例,但却都是无果,这种广告好像根本模仿不了,于是有一些人自然把主意动在了张烨的身上,通过各种人脉关系纷纷展开行动。 Finally, big night Zhang Ye drilled the bedding to prepare to sleep, cell phone telephones have rung. 结果,大夜里张烨都钻被窝准备睡觉了,手机一个个电话响了起来。 Leader Sun is very polite, feeds, hasn't Teacher Zhang Ye, disturbed you to rest? He He, gives you and your parents first pays new year's call, I am greatly with Old Sun of advertisement Corporation, we want to invite you to come to our company to be the adviser, you could rest assured that will not make you be on duty, has the need time you help us leave make suggestions, analyzes the advertisement plan to us, then taught was better, the salary talked about.” 孙总很客气,“喂,张烨老师,没打扰你休息吧?呵呵,先给你和你父母拜个年,我是大和广告公司的老孙,我们想邀请你来我们公司当顾问,你放心,不会让你坐班的,就是有需要的时候你帮我们出一出点子,给我们分析一下广告策划,再讲讲课就更好了,薪金好谈。” Zhang Ye does not pull rank, Leader Sun, I am Host.” 张烨也不托大,“孙总,我就是个主持人。” The Leader Sun forced smile, may your Host, create advertisement several myths continuously! Others you, when amateur, we, you may not be the advertisement person also to want the occupation compared with our these occupations many! Can consider our company? Yearly salary 1.5 million!” 孙总苦笑,“可你一个主持人,已经连续创造了广告界的好几次神话了!别人把你当外行,我们可不会,你可比我们这些职业做广告的人还要职业的多!要不要考虑一下我们公司?年薪1500000!” Zhang Ye turns down saying: Was indebted to lift loved, opportunity that later must some I represent really again, when the time comes can cooperate, other, was embarrassed.” 张烨婉拒道:“承蒙抬爱了,以后真要再有我代言的机会,到时候可以合作,其他的就算了,不好意思了。” Altogether four telephones, are advertisement Corporation. 一共四个电话,都是广告公司的。 Zhang Ye 11 rejections, moreover is benign has not taken in a big way, others invited one's own, was the trust of affirmation and ability one's own, Zhang Ye must give others the face.( 张烨11拒绝,而且都是和颜悦色的没有拿大,人家请自己,是对自己的肯定和能力的信任,张烨也得给人家面子。( …… ……
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