Participates in the Firefly electron the product release conference, next day, Eric rides from Larry that Ellison here brings back puts up the VH-60 N helicopter, flies to east California to be away from the Los Angeles more than 200 kilometers far this lofty one loose towns , to continue the shoots «Iron Man» outdoor scene actor's pay. 参加完萤火虫电子的产品发布会,第二天,艾瑞克乘坐从拉里・埃里森这里取回的那架VH-60N直升机,飞往加州东部距离洛杉矶200多公里远的孤松镇,继续拍摄《钢铁侠》的外景戏份。 Meanwhile, under topic hype that since working day, in three collaborations, «Austin Powers 2» continue to exceed the 6 million USD speed to harvest Box Office at the odd-numbered days. 与此同时,进入工作日,在三家联手的话题炒作之下,《王牌大贱谍2》继续以单日超过600万美元的速度收割着票房。 Finally, after first weekend three days of 4699 ten thousand USD Box Office, «Austin Powers 2» complete first week Box Office achieves 73 600,000 USD. Has created many heavy case bomb movie the first week Box Office digit that is hard to hope to attain. 最终,继首周末三天的4699万美元票房之后,《王牌大贱谍2》的完整首周票房达到7360万美元。创造了一个很多重磅炸弹影片都难以企及的首周票房数字。 Compares, «City of that Angel» most media favored, first week Box Office, only then 2396 ten thousand USD, directly flung several bodies by «Austin Powers 2». 相比起来,原本最为媒体看好的《天使之城》,首周票房只有2396万美元,直接被《王牌大贱谍2》甩出了好几个身位。 «The City of Angel» movie quality cannot be too bad, the Warner marketing also does is nothing less than the intention, but, in Firefly, Fox and Metro Goldwyn Mayer three collaborated to lead under the ingenious marketing means of audience mood completely, «City of Angel» nearly completely was by the condition that the audience forgot, Warner, although recovered with every effort, actually still cannot snatches many attention from «Austin Powers 2». 《天使之城》的影片质量并不能算是太差,华纳的营销做得也不可谓不用心,只不过,在萤火虫、福克斯和米高梅三家联手完全带动了观众情绪的巧妙营销手段下,《天使之城》近乎完全处在被观众遗忘的状态,华纳虽然尽力补救,却依然没能从《王牌大贱谍2》那边抢回多少关注度。 Facts showed that lacked the attention movie, Box Office has often linked one to encounter all person one-sided punitive expeditions the rotten piece to be dreary. Let alone, although had gotten the rotten piece label by majority of film critic, but «Trump card Big Spy 2» are not bad in the ordinary viewer here reputation. 事实证明,一部缺少了关注度的影片,票房往往连一部遭到所有人一边倒讨伐的烂片还要惨淡。更何况,虽然被大部分影评人打上了烂片的标签,但《王牌大间谍2》在普通观众这边的口碑却并不算差。 Enters Easter to work as the week, «The Wedding Singer» and «Species» simultaneously massively is fooled, under the splendid Box Office result inspiration of «Trump card Big Spy 2», the marketing departments of three companies makes persistent efforts, changed the promoted strategy flexible, makes ‚chooses’ slogan , to continue to drum up support for the Easter movie meal. 进入复活节当周,《婚礼歌手》和《异种》同时大规模上档,在《王牌大间谍2》的出色票房成绩鼓舞下,三家公司的营销部门再接再厉,灵活地改变了推广策略,打出‘更多选择’的口号,继续为复活节电影套餐造势。 Although «Austin Powers 2» topic is high, but has a large part of people not to like this body waste fart movie as before. «The Wedding Singer» and screening of «Species», gave this batch to enter the movie theater exactly to join in the fun, a crowd brand-new choice that but did not catch cold to «Austin Powers 2», the marketing strategies of three companies also very accurate centralized in this point. 虽然《王牌大贱谍2》的话题度非常高,但依旧有很大一部分人并不喜欢这种屎尿屁影片。《婚礼歌手》和《异种》的上映,恰好给了这批想要进入电影院凑热闹,但又对《王牌大贱谍2》不感冒的人群一种全新的选择,三家公司的营销策略也非常精准地集中在了这一点。 Therefore, many cinema operators discovered that compared the old times, in the weekend the audience who this Easter entered the movie theater presented very obvious increase. 于是,很多影院经营者都发现,相比往年,这个复活节周末进入电影院的观众出现了非常明显的增加。 So to April 13, on Monday. 如此一直到4月13号,周一。 Warner Bros. CEO Richard Parsons rushed to Burbank Warner Bros. Headquarters very early in the morning, the secretary has been ahead of time the Easter weekend Box Office data puts on his desk. 华纳兄弟的CEO理查德・帕森斯一大早就赶到伯班克华纳兄弟总部,秘书已经提前将复活节周末的票房数据摆在了他的办公桌上。 Besides the new line and Metro Goldwyn Mayer two new pieces, other low cost movies were also fooled last Friday. 除了新线和米高梅的两部新片,上周五还有其他一些低成本影片上档。 However, is looking at the Box Office data in hand, Richard Parsons knits the brows slightly, the three movies of Firefly system, do not have overhanging of suspense in this weekend Box Office ranking first three positions. 不过,看着手中的票房数据,理查德・帕森斯微微皱眉,萤火虫体系的三部影片,毫无悬念的高高挂在本周末票房排行榜前三名的位置。 Intensifying that because competes, this week has not had the aspect that on one week of «Austin Powers 2» outshine others again. 由于竞争的加剧,这周没有再出现上一周《王牌大贱谍2》一枝独秀的局面。 New line Film Industry «The Wedding Singer» as an audience surface broadest warm love comedy, opened the picture three days to attain 3170 ten thousand USD Box Office, was Easter in the weekend the Box Office ranking first place position. 新线影业的《婚礼歌手》作为一部受众面最广的温馨爱情喜剧,开画三天就拿到了3170万美元的票房,稳居复活节周末票房排行榜榜首的位置。 Afterward «Austin Powers 2», to first in the weekend, the Box Office decline range placed very considerable 45%, receives 258 50,000 USD again, situated in Box Office ranking second. 随后的《王牌大贱谍2》,相对于首周末,票房跌幅保持在非常可观的45%,再收2585万美元,位居票房排行榜第二名。 What is worth mentioning is, was only ten days of time, «Austin Powers 2» North America total Box Office has achieved 994 50,000 USD, the distance broken hundred million, only then very small 5 50,000 USD disparities. 值得一提的是,只是十天时间,《王牌大贱谍2》的北美总票房就达到了9945万美元,距离破亿只有非常微小的55万美元差距。 Compares, the principal science fiction frightened «Species» performance was slightly worn out, first weekend three days of Box Office has 2177 ten thousand USD. 相比起来,主打科幻惊悚的《异种》表现稍微疲软了一些,首周末三天票房只有2177万美元。 Naturally, this worn out also to another two movies of Firefly system. Because, is situated fourth Universal Pictures new piece «Releasing in order to catch», first weekend three days of Box Office only then 1312 ten thousand USD, will compare to miss about 9 million USD with «Species». 当然,这个疲软也只是相对于萤火虫体系的另外两部电影而言。因为,排行第四的环球影业新片《欲擒故纵》,首周末三天票房就只有1312万美元,与《异种》相比差了将近900万美元。 Ranking fifth is Warner Bros. «City of Angel», received the extrusions of this series of movies, the decline range of «City of second week Angel» has achieved 46%, weekend Box Office only remaining 819 ten thousand USD, ten days of Box Office 321 50,000 USD, as before had «Austin Powers 2» one-third. 排行榜第五名才是华纳兄弟的《天使之城》,受到这一系列影片的挤压,《天使之城》第二周的跌幅达到了46%,次周末票房只剩下819万美元,十天累计票房3215万美元,依旧只有《王牌大贱谍2》的1。 It can be said that «Austin Powers 2» absolutely are the biggest winners of this year's Easter running schedule. 可以说,《王牌大贱谍2》绝对算是今年复活节档期的最大赢家。 Puts down the Box Office data file, Richard Parsons has rubbed temple(s), somewhat tries to find pleasure amidst suffering is thinking, perhaps, if the several companies of Firefly system will promote ‚Easter movie meal’ next year again, the interior definitely first will take the lead for whom presents the dispute, when the time comes may be lively. 放下票房数据文件,理查德・帕森斯揉了揉额角,有些苦中作乐地想着,或许,如果明年萤火虫体系的几家公司再推出‘复活节电影套餐’,内部肯定会为谁先打头阵出现争执,到时候或许会非常热闹。 Must know that by the current situation, «Austin Powers 2» ten days of Box Office about hundred million, in the future at least two weeks of many centralism Box Office income time, at least can also again be «Austin Powers 2» gains about 60 million USD Box Office, entire North America Box Office cycle, if displays is slightly stronger, «Austin Powers 2» total Box Office even possibly arrives at 180 million to 200 million USD. 要知道,以目前的情形来看,《王牌大贱谍2》十天票房近亿,未来至少两周多的集中票房进账期,至少也可以再为《王牌大贱谍2》获取6000万美元左右的票房,整个北美票房周期,如果表现的稍微坚挺一些,《王牌大贱谍2》的总票房甚至可能走到1.8亿到2亿美元之间。 Compares, «The Wedding Singer» or «Species», according to the current opening, North America Box Office limit also in 100 million USD about, moreover this possibility is very low, «The Wedding Singer» could arrive at the 100 million threshold, «Species» obviously is unlikely. 相比起来,无论是《婚礼歌手》还是《异种》,按照目前的开局,北美票房的极限也就在1亿美元左右,而且这种可能性还是很低的,《婚礼歌手》或许能够走到1亿门槛,《异种》就明显不太可能。 Attains 100 million USD North America Box Office in the Easter running schedule, even if only then 780 million, in the manufacture specification of low cost by two movies, this absolutely is an exciting success, but, this success and compared with «Austin Powers 2», is doomed to be too many inferior. 在复活节档期拿到1亿美元的北美票房,哪怕只有780000000,以两部影片中低成本的制作规格来说,这绝对算是一种让人振奋的成功,不过,这种成功与《王牌大贱谍2》相比,注定逊色太多。 Facing over a hundred million USD income disparities, Richard Parsons did not think that three companies also maintains the present close cooperation condition. 面对上亿美元的收益差距,理查德・帕森斯不觉得三家公司内部还会保持现在的紧密合作状态。 Such consoled oneself the moment, Richard Parsons has thought Warner Bros. «City of Angel», regretted at heart suddenly, initially did not have completely the maximum effort to facilitate with Firefly three in ‚Easter movie meal’ on cooperation. 这么自我安慰了片刻,理查德・帕森斯又想到了华纳兄弟的《天使之城》,心里突然非常后悔,当初没有尽自己最大的努力促成与萤火虫三家在‘复活节电影套餐’上的合作。 Everybody can look, three movies that the Firefly system promotes, in the quality cannot be too splendid, this time in the success that on Box Office obtains, the biggest reasons or the earlier three companies do not give the ample force to carry on the result of marketing. 大家都看得出来,萤火虫体系推出的三部影片,在质量上都不能算是太出色,这次在票房上取得的成功,最大原因还是前期三家公司不予余力地进行市场营销的结果。 Warner has big opportunity to join this plan, cooperation that even the Firefly aspect proposed, because of the dragging of release department concrete executor, causing Warner to miss this opportunity. 华纳原本有着很大的机会加入这份计划,甚至还是萤火虫方面主动提出的合作,但因为发行部门具体执行人的拖延,导致华纳错过了这次机会。 «The City of Angel» production cost is 5 5 million USD, announcement cost 25 million USD. The overall budget size achieves 80 million USD. 《天使之城》的制作成本为5500万美元,宣发成本2500万美元。整体预算规模达到8000万美元。 Now, according to «the City of Angel» Box Office data, North America Box Office of this movie probably also only then about 50 million USD, the Warner release department even in considering to cancel the overseas to distribute, adopts the outright sale copyright way to draw in the fund directly, this also can only take back about 10 million USD probably. 现在,按照《天使之城》的票房数据,这部影片的北美票房大概也就只有5000万美元左右,华纳发行部门甚至在考虑取消海外发行,直接采取卖断版权的方式收拢资金,这样大概也只能收回1000万美元左右。 Then, around Warner in fund that on Box Office can re-steam, 40 million. Late DVD release and television transmission power income, because the cycle is extremely long, temporarily does not consider, this means that in the short-term, account loss of Warner in this project will surpass 40 million USD. 那么,华纳前后在票房上能够回笼的资金,就只有不到4000万。后期的DVD发行和电视转播权收入,由于周期太过漫长,暂时不作考虑,这就意味着,短期内,华纳在这个项目上的账面亏损就将超过4000万美元。 Although Time Warner group big enterprise has lots of assets, but the loss of 40 million USD, cannot be a small number absolutely. 时代华纳集团虽然家大业大,但4000万美元的亏损,绝对不能算是一笔小数目。 Responsibility that although this cooperation cannot achieve not in Richard on Parsons, but last week high-level meeting, some people have attacked him with this issue. Richard in the Parsons heart also regretted, after all, as Warner Bros. CEO, if he must forcibly promote this not too big cooperation, nobody can prevent. 虽然这次合作没能达成的责任并不在理查德・帕森斯身上,但上周的高层会议,就已经有人拿这个问题来攻击他。理查德・帕森斯心中也是非常后悔,毕竟,作为华纳兄弟的CEO,如果他要强行推动这次并不算太大的合作,还是没有人能够阻止的。 However, although he is Warner Bros. CEO, but the group movie department is also various school of influences spreads across similarly, has scruples possibly to intensify the company internal contradictions, Richard Parsons such has not done, therefore, original Basic Instinct an achievement that suffices to succeed in obtaining easily, turned into the present decision error. 不过,虽然他是华纳兄弟的CEO,但集团电影部门内部同样也是各派势力纵横交错,顾忌到可能激化公司内部矛盾,理查德・帕森斯并没有这么做,于是,原本能够轻易到手的一桩业绩,变成了现在的决策失误。 Richard Parsons was considering how to melt this matter to own future possible influence, the office door has knocked knocking, the secretary shoved open the way: „Mr. Parsons, arranged in order Mr. writing to come.” 理查德・帕森斯正考虑着如何化解这件事对自己的前途可能造成的影响,办公室房门敲了敲,秘书推开门道:“帕森斯先生,列文先生来了。” The secretary was saying, a tall hair actually somewhat gray man entered the office, Time Warner group current vice- Chairman Gerald arranges in order the article, except for in the Warner position, Gerald arranges in order one of the article similarly Time Warner heavyweight individual shareholders. 秘书说着,一个身材高大头发却有些花白的男人就已经走进了办公室,正是时代华纳集团目前的副董事长杰拉尔德・列文,除了在华纳的职位,杰拉尔德・列文同样还是时代华纳重量级的个人股东之一。 Richard Parsons in Gerald arranges in order under the support of article to arrive at the present position step by step, he was also Gerald will arrange in order article department most efficient doing one. Saw that Gerald arranges in order the article to enter office, Richard Parsons sets out to move forward to meet somebody hastily. 理查德・帕森斯就是在杰拉尔德・列文的扶持下一步步走到了现在的位置,他也算是杰拉尔德・列文一系最得力的干将之一。看到杰拉尔德・列文走进办公室,理查德・帕森斯连忙起身迎了上去。 They hugged warmly, Richard Parsons told that the secretary makes the coffee, is leading Gerald arranges in order the article to sit down on the receiving callers area sofa, said: „Jerry, how can you this time come?” 两人热情地拥抱了下,理查德・帕森斯吩咐秘书去冲咖啡,带着杰拉尔德・列文在会客区沙发上坐下,道:“杰瑞,你怎么会这个时候过来？” „I in the weekend just with Steve Kyes has met, something, plan and you chat,” Gerald arranged in order writing saying that noted Richard the anxiety that on the Parsons face has not dissipated completely, said: „You how?” “我周末刚刚和史蒂夫・凯斯碰过面,有些事情,打算和你聊聊,”杰拉尔德・列文说着,注意到理查德・帕森斯脸上还没有完全消散的忧虑,道:“你怎么了？” Richard Parsons is smiling bitterly setting out, that document that will arrive by the desk just looked brought to give Gerald arranged in order the article, said: „Easter running schedule Box Office matter.” 理查德・帕森斯苦笑着起身,走到办公桌旁将刚刚在看的那份文件拿过来递给杰拉尔德・列文,道:“还是复活节档期票房的事情。” Gerald arranged in order the article to receive the document to sweep several, conveniently put aside, said relaxed: „Relax, so long as we have completed the following matter, these minor matters will not have any influence to you, Fred who let alone, is responsible for distributing is the Semel person, you can definitely advance on them this fault.” 杰拉尔德・列文接过文件扫了几眼,就随手丢开,语气轻松道:“放心吧,只要我们办成了接下来的事情,这些小事不会对你造成任何影响的,更何况,负责发行的弗莱德是塞梅尔的人,你完全可以把这次失误推到他们身上。” Was chatting, Richard the Parsons secretary carried the coffee to them, the dialog has stopped a while, waited for that physique slender golden hair beautiful woman to leave, their dialogs continued. 正聊着,理查德・帕森斯的秘书给两人端上咖啡,对话停顿了一会儿,等那位身姿窈窕的金发美人离开,两人的对话才继续。 „I already with Steve Kyes has chatted in detail, so long as we can facilitate the merge of AOL and Time Warner together, he is willing with our common fingers and palm future new company, when the time comes, Time Warner, to be we decides as before.” “我已经和史蒂夫・凯斯详细聊过,只要我们能够一起促成美国在线与时代华纳的合并,他愿意与我们共同指掌未来的新公司,到时候,时代华纳这边,依旧是我们说了算。” Starting from last year, Gerald arranges in order the article to start with AOL CEO Steve Kyes contacts secretly, discussed the merge matters concerned of two companies. As the trusted subordinate of row article direct descendant, Richard Parsons has also known the inside story of this matter. 从去年开始,杰拉尔德・列文就已经开始与美国在线的CEO史蒂夫・凯斯秘密接触,商讨两家公司的合并事宜。作为列文的亲信嫡系,理查德・帕森斯也一直知晓这件事的内情。 Just carried the coffee cup, Richard Parsons heard Gerald arranged in order some words actually doubts of article, said: „Jerry, your meaning is, is this merge led by AOL?” 刚刚端起咖啡杯,理查德・帕森斯听到杰拉尔德・列文的话却有些疑惑,道:“杰瑞,你的意思是,这次合并由美国在线主导？” Gerald arranges in order the article to nod: „Theoretically, truly is this, AOL initiates the merger and acquisition to Time Warner, our here carries on correspondingly.” 杰拉尔德・列文点头:“理论上,确实是这样,美国在线向时代华纳发起并购,我们这边进行相应。” Richard Parsons knits the brows slightly, for the recent several months, a large amount of hot money backflow that causes along with the Asian financial crisis, the North America NASDAQ index starts to rise once more fast, as most receives one of the several hi-tech stocks paying attention , the AOL market value broke through 30 billion USD. 理查德・帕森斯微微皱眉,最近几个月,随着亚洲金融风暴导致的大量热钱回流,北美纳斯达克指数再次开始快速上扬,作为最受关注的几只科技股之一,美国在线的市值已经突破300亿美元。 However, the Time Warner market value actually also approached 50 billion USD . Moreover, this is also only in the surface the disparity of stock value. 不过,时代华纳的市值却也接近了500亿美元,而且,这还只是表面上股票市值的差距。 If the inside story strength, Time Warner can cast off AOL by far. Other did not say that is only the year turnover, the Time Warner group enough is AOL 5 times. 如果说底蕴实力,时代华纳更是能够远远甩开美国在线。其他不说,只是年营业额,时代华纳集团就足足是美国在线的5倍。 Therefore, Richard the Parsons moral nature is very difficult to accept this purchase to lead by AOL, he did not think that AOL like this by new technical wave ** the company that the bulge gets up has the qualifications to purchase the Time Warner like this established media giant. 因此,理查德・帕森斯心底很难接受这次收购由美国在线来主导,他不觉得美国在线这样被新科技浪**胀起来的公司有资格收购时代华纳这样的老牌传媒巨头。 However, is hard to accept is, Richard Parsons quickly is clear, only then the leading power will give AOL, can guarantee that them in the new company after merge obtains enough authority. Otherwise, if led this purchase by Time Warner, in influence weak school of troops as the group, the domination of this acquisition transaction is impossible to fall to the row article one is. 不过,难以接受是一点,理查德・帕森斯却很快想清楚,也只有将主导权让给美国在线,才可以确保他们这边在合并后的新公司中获得足够的权力。否则,如果由时代华纳主导这次收购,作为集团内部势力较弱的一派人马,这次并购交易的控制权根本不可能落到列文一系身上。 Develops step by step today, Time Warner basically is a populace holding company, like Gerald arranges in order the article the important individual shareholder, to owning stocks of entire Time Warner group, basically maintains in the number in the units place. 一步步发展到今天,时代华纳基本上已经算是一家大众持股公司,像杰拉尔德・列文这样的重要个人股东,对整个时代华纳集团的持股,也基本上都保持在个位数以内。 Because the shareholder authority is extremely scattered, no one has the decisive right to speak, therefore, the management of Time Warner group, basically is also the master of this media giant. So long as can attain the Time Warner domination, even if involves oneself as the own interests of shareholder, Gerald arranged in order the article to be willing to make certain sacrifice, do not say the benefits of other group shareholders. 因为股东权力太过分散,谁也没有决定性的话语权,因此,时代华纳集团的管理层,基本上也就是这家传媒巨头的控制者。只要能够拿到时代华纳的控制权,哪怕涉及到自身作为股东的切身利益,杰拉尔德・列文都愿意做出一定的牺牲,更不要说集团其他股东的利益。 Therefore, after obtaining Steve Kyes's promise, Gerald arranged in order the article to give up leading the authority of this purchase without hesitation. 所以,在得到史蒂夫・凯斯的许诺之后,杰拉尔德・列文毫不犹豫地放弃了主导这次收购的权力。 Fast thinks through these, Richard Parsons has drunk coffee in the hand, puts down the cup, said: „That, Jerry, the most important issue, what Firefly that side manner is, are they the AOL first major stockholder?” 飞快地想通这些,理查德・帕森斯喝了口手中的咖啡,放下杯子,道:“那么,杰瑞,最重要的问题,萤火虫那边的态度是什么,他们可是美国在线的第一大股东？” „Head Chris of Firefly investment Hansson explicitly expressed that AOL develops in the direction of comprehensive media group, this probably is also Eric meaning of Williams, they do not hope that AOL gets involved in the media sector, but wants to make it make Network Service Provider with single-hearted devotion,” Gerald arranges in order writing to explain: „But, Firefly investment to AOL owning stocks also only then 30%, Steve Kyes was lobbying AOL other east stations oneself, he made me not need to worry that we only needed to solve Time Warner here problem to be OK.” “萤火虫投资的负责人克里斯・汉森明确表示美国在线向综合性传媒集团的方向发展,这大概也是艾瑞克・威廉姆斯的意思,他们不希望美国在线涉足媒体行业,而是想让它专心做一家网络服务提供商,”杰拉尔德・列文解释道:“不过,萤火虫投资对美国在线的持股也只有30%,史蒂夫・凯斯正在游说美国在线的其他股东站在自己这边,他让我不必担忧,我们只需要解决时代华纳这边的问题就可以了。” Richard Parsons nods, said: „What do you need me to make?” 理查德・帕森斯点点头,道:“那你需要我做什么？” „I need to lobby the Time Warner director as well as the shareholder these days similarly, you must do, with Steve Kyes discussed in detail the detail of merger plan, I hope that both sides can reach the preliminary merge intention at the end of the year.” “我这段时间同样需要去游说时代华纳的董事以及股东,你要做的,就是与史蒂夫・凯斯详细讨论合并方案的细节,我希望双方能够在年底达成初步的合并意向。”