IAIH :: Volume #9

#883: Spell


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Chris Zhan Nazheng being startled, some doubts: Eric, shouldn't the matter of propaganda, be TV Station is responsible for?” 克丽丝・詹娜怔了怔,有些疑惑:“艾瑞克,宣传的事情,难道不应该是电视台负责吗?” Eric starts to teach with skill and patience: „If TV series, TV Station naturally can have full authority and responsibility propagandizes. But regarding Reality Show, wants to obtain a better viewing ratio, needs to manufacture the team to create more topics for the program on own initiative. Like Lifetime TV Station «America's Next Top Model», beside this grade of program, is Cindy of Producer and director Crawford will also participate in every year Victoria’s Secret Fashion Show, and attended various fashion events uninterruptedly, occasionally also will make an appearance in the middle of the movie or TV series. Participates in the Reality Show players also as far as possible to demonstrate itself using the Internet personal web page and other channels, these seem like the details that too has not been connected greatly, actually may be «America's Next Top Model» brings more human spirits, therefore enables it to maintain very good viewing ratio.” 艾瑞克开始循循善诱:“如果是电视剧,电视台自然可以全权负责宣传。但对于真人秀,想要获得更好的收视率,就需要制作团队主动为节目创造更多话题。就像Lifetime电视台的《全美超模大赛》,在这档节目之外,担任制作人和主持人的辛迪克劳馥还会参与每年的维密大秀,并且不间断地出席各种时尚活动,偶尔也会在电影或者电视剧当中露面。参加真人秀的选手们也会利用互联网个人主页等渠道尽可能地展示自己,这些看似没有太大关联的细节,其实都可为《全美超模大赛》带来更多人气,因此让它可以一直保持非常不错的收视率。” Eric, if needs me personally to act to propagandize, I naturally will not shirk,” Chris Zhan Na has understood probably, said: But, the girl of this grade of Reality Show invitation definitely possibly is not any celebrity, in this case, on them cannot unearth any topic to come . Moreover, including me is also.” 艾瑞克,如果需要我亲自出面宣传的话,我自然是不会推脱,”克丽丝・詹娜大概听懂了一些,道:“不过,我们这档真人秀邀请的女孩肯定不可能是什么名人,这样的话,她们身上也挖掘不出什么话题来吧,而且,连我自己也是。” Chris Zhan Na was saying, is some hopes is actually looking at Eric. 克丽丝・詹娜说着,却是有些希冀地望着艾瑞克 Eric nature clear Chris Zhan Na thoughts, she is wants herself to act this grade of Reality Show popularity to support. Thought that just, Eric such has not made, if he extremely personally acts to promote the television program in Firefly system frequently, that such did not to have any effect gradually. 艾瑞克自然清楚克丽丝・詹娜的心思,她是想要自己出面将这档真人秀的人气撑起来。只不过,艾瑞克并没有这么做的念头,如果他太过频繁地亲自出面推广萤火虫体系内的电视节目,那逐渐的,这么做也就起不到什么效果了。 I definitely will not act,” shook the head, Eric said: You can only do, like «Project Runway» and «America's Next Top Model» such, initially I had not acted, as before Linda and Cindy do is very good.” “我肯定是不会出面的,”摇了摇头,艾瑞克道:“你只能自己来做,就像《天桥骄子》和《全美超模大赛》那样,当初我也没有怎么出面,琳达辛迪依旧做的很好。” Chris Zhan Na is somewhat disappointed: This, wants to promote, seems not that easy matter.” 克丽丝・詹娜有些失望:“这样的话,想要推广起来,似乎不是那么容易的事情。” Naturally will not be easy, in this world never has the matters of too many sitting idle and enjoying the fruits.” “当然不会容易,这世上可从来没有太多坐享其成的事情。” Chris Zhan Na thinks the words that one lack in resonance make Eric somewhat disgruntled, the recovery said hastily: No, Eric, I am not this meaning.” 克丽丝・詹娜以为自己底气不足的话语让艾瑞克有些不悦,连忙补救道:“不,艾瑞克,我不是这个意思。” Eric beckoned with the hand, says with a smile: From the beginning starts to build grade of Reality Show, moreover creates Actor also not to have what fame from the Lord, wants not to be truly easy successfully. But this to you, participates performance to these this grade of Reality Show girls, is a time very important opportunity. You are clear, if too easy, these opportunities will not fall to you on.” 艾瑞克摆了摆手,笑道:“从头开始打造一档真人秀,而且从主创到演员又都没有什么名气,想要成功确实没有那么容易。但这对你,还有对那些参演这档真人秀的女孩们,都是一次非常重要的机会。你们要明白,如果太容易的话,这些机会也不会落到你们身上。” I know, Eric,” Chris Zhan Na nods, said: That, in particular, what I can obtain to help from Firefly Group, you can say is more detailed?” “我知道,艾瑞克,”克丽丝・詹娜点头,道:“那,具体的,我能从萤火虫集团这边得到什么帮助,您可以说的更详细一些吗?” Oh, this point, I as if forgot to raise.” Eric said: This grade of Reality Show is responsible for manufacturing by Metro Goldwyn Mayer, Firefly will not participate, the broadcast platform had not determined temporarily. However, when the time comes, so long as the need, Firefly will also give the sufficient resources.” ,这一点,我似乎忘记提了。”艾瑞克道:“这档真人秀米高梅负责制作,萤火虫并不会参与,播放平台暂时未确定。不过,到时候,只要需要,萤火虫也会给予足够的资源。” Chris Zhan Na reorganizes the information that Eric was disclosing fast, considering the moment, the probe saying: Eric, in the plan, several participate performance in the Reality Show girl to have one to develop in Hollywood, then for the progress of plot, Firefly or Metro Goldwyn Mayer can provide some movies the screen test opportunities also to allow the dramatic team to carry on shoots to the entire process?” 克丽丝・詹娜快速整理着艾瑞克透露的信息,考虑了片刻,试探道:“艾瑞克,计划中,几个参演真人秀的女孩中有一个会想要在好莱坞发展,那为了剧情的进展,萤火虫或者米高梅可以提供一些影片的试镜机会并且允许剧组对整个过程进行拍摄吗?” This nature, if the opposite party performing skill goes through a strategic pass, the screen test, provides some performance opportunities to be also easy incessantly.” “这个自然可以,如果对方演技过关的话,不止试镜,提供一些表演机会也轻而易举。” Eric understands that Chris Zhan Na this is probing his bolster support to this grade of Reality TV Show, does not have what refreshedly to nod hesitant. Firefly and Metro Goldwyn Mayer, if counted Fox again, three companies manufacture and movie total of release every year achieve over a hundred, provides such opportunity to be simple, the goal of media group resource integration is to as far as possible realize the cooperative effect, such coordination is completely natural. 艾瑞克明白克丽丝・詹娜这是在试探他对这档真人秀节目的支持力度,没有什么犹豫就爽快地点头。萤火虫米高梅,如果再算上福克斯,三家公司每年制作和发行的影片总数达到上百部,提供这样的机会再简单不过,传媒集团资源整合的目的就是为了尽可能地实现协同效应,这样的配合完全是理所当然的。 Obtains granting of Eric, Chris Zhan Na also felt relieved that everybody starts to discuss the detail of Reality Show manufacture in detail. 得到艾瑞克的允诺,克丽丝・詹娜也放下心来,大家开始详细讨论起真人秀制作的细节。 First naturally is the name, according to Chris Zhan Na tentative plan, will name as «Beverly Girl», the program group through will recruit and other forms to select five dispositions, ages, occupations as well as family background various girls from Beverly Hills Manor publicly, will record them to live the tips with the camera. Naturally, program group definitely beforehand will communicate with the girls, for each girl plans one generally plot line, and element that many excavation audiences love as far as possible. 首先自然是名称,按照克丽丝・詹娜的设想,命名为《比弗利女孩》,节目组将通过公开招募等形式从比弗利山庄选拔五名性格、年龄、职业以及家庭背景各不相同的女孩,用摄影机记录她们生活中的点点滴滴。当然,节目组肯定会事先与女孩们沟通,为每个女孩规划出一个大概的‘剧情线’,并且尽可能多的挖掘观众喜闻乐见的元素。 On the other hand, although Eric to Chris Zhan Na is very confident, will not be blind. 另一方面,艾瑞克虽然对克丽丝・詹娜很有信心,却也不会太盲目。 For evade risk, «Beverly Girl» in the first quarter only then eight volumes, each volume of 45 minutes, try the water. 为了规避风险,《比弗利女孩》第一季将只有八集,每集45分钟,算是试水。 The program estimated that in the second half of the year starts to manufacture, in the spring of next year the files broadcast, Eric will not plan to meddle the detailed producuction process, will therefore not be high regarding the expectation of this grade of Reality Show. Because the life class Reality Show production cost also probably lower a lot compared with athletics class Reality Show, so long as when the time comes the viewing ratio can meet the renewing a subscription standard, Metro Goldwyn Mayer can manufacture. Naturally, this type of Reality Show, major TV Station have not appeared now, the audiences like the new things, the possibility of failure also is extremely actually low. 节目预计下半年开始制作,明年春季档播放,艾瑞克并不打算插手详细的制作过程,因此对于这档真人秀的期望也不会太高。由于生活类真人秀的制作成本要比竞技类真人秀还要低得多,到时候只要收视率能够达到续订标准,米高梅就能制作下去。当然,这种类型的真人秀,现在各大电视台都还没有出现,观众都是喜好新鲜事物的,失败的可能性其实也极低。 Has discussed in the evening, decides all details, Eric said: „, This, the following work specially will contact with you by the heads of Metro Goldwyn Mayer television production department temporarily, naturally, if there is anything the issue that is hard to solve, you can also contact with me and Drew.” 一直讨论到傍晚,将所有细节敲定,艾瑞克才说道:“那么,暂时就这样,接下来的工作会由米高梅电视制作部门的负责人专门与你接触,当然,如果有什么难以解决的问题,你也可以联系我和德鲁。” The time has not been the supper time, Chris Zhan Na also realized that Eric has not kept them to have the supper the meaning, being tactful initiative sets out: Since this, we said goodbye. However, Eric, you recently had the time, I and Bruce plan to conduct party.” 时间还没有到晚餐时间,克丽丝・詹娜也意识到艾瑞克没有留他们吃晚餐的意思,识趣的主动起身:“既然这样,那我们就告辞了。不过,艾瑞克,你最近有时间吗,我和布鲁斯打算举办一个派对。” Eric shakes the head, said: This does not need, I also to go to United Kingdom next week, possibly cannot spare the time.” 艾瑞克摇头,道:“这就不必了,我下周还要去英国,可能腾不出时间。” Chris Zhan Na sees the Eric direct rejection, does not pester, is only somewhat is at heart regrettable, Eric the time has not glanced several toward her daughter on throughout the afternoon. However, has attained the «Beverly Girl» Producer position smoothly, she was satisfied, Eric during the spoken languages regarding the explanation of Reality Show marketing operation technique, was makes her as if see a leaf of faintly open front door in the afternoon, at this time but actually did not have other too many thoughts. After all, since has attained this work, after that definitely does not lack the contact the opportunity, does not need to be extremely anxious. 克丽丝・詹娜见艾瑞克直接拒绝,也不纠缠,只是心里有些遗憾,艾瑞克一整个下午时间都没往她女儿身上瞟上几眼。不过,顺利拿到了《比弗利女孩制作人的位置,她已经非常满足,艾瑞克下午言语之间对于真人秀营销运作手法的讲解,更是让她仿佛看到了一扇隐隐开放的大门,此时倒也没有太多其他心思。毕竟,既然拿到了这份工作,那以后肯定不缺少接触的机会,没必要太过急切。 Busy one week passes by, is new Monday, Eric starts to place in the final stage propaganda of «Casino Royale» the energy completely. 忙碌的一周过去,又是新的周一,艾瑞克开始将精力全部都放在《007之皇家赌场》的最后阶段宣传上。 That side Southeast Asia, just crossed in the weekend, the international currency speculator without hesitation continues to the Thai bhat launches the fierce attack. After the weekend two days of arrangements, the Thai mansion also starts to counter-attack. 东南亚那边,周末刚过,国际货币炒家就毫不犹豫地继续向泰铢发起猛烈的攻击。经过周末两天的筹备,泰国正府也开始进行反击。 The exchange rate war sounds seems a glossary of very high-end, but in fact, gambling of offensive and defensive both sides is more like brutal sharp knife blade preying of cold war era, is barbaric and crude. Side to attack the Thai bhat exchange rate, the international currency speculator big low price undersells the Thai bhat in the hand having, the Thai bhat that moreover side for the stable exchange rate, the Thai mansion through consumption foreign exchange reserves and other methods, undersells the currency speculator continues, preventing the exchange rate to fall. 汇率战争听起来似乎是一个挺高端的词汇,但实际上,攻守双方的博弈更像是冷兵器时代的残酷利刃搏杀,野蛮而粗暴。一边是为了打击泰铢汇率,国际货币炒家大笔低价抛售手中持有的泰铢,另外一边是为了稳定汇率,泰国正府通过消耗外汇储备等手段,将货币炒家抛售的泰铢承接下来,阻止汇率下跌。 The international currency speculator is the shoplifting to sell lowly or carries on the high interest rate loan, every time undersells one Thai bhat, will bring the corresponding loss. Similarly, foreign exchange reserves in Thai mansion hand are eventually limited, in addition our country reaches as high as 90 billion USD international debt, wants from exterior to lend money USD to be also difficult, once foreign exchange reserves consumption in hand completely, means to the protection failure of our exchange rate. Who this war lies in can support actually finally. 国际货币炒家属于高买低卖又或者进行高利率拆借,每抛售一笔泰铢,就会带来相应的亏损。同样,泰国正府手中的外汇储备终究有限,再加上本国高达900亿美元的国际债务,想要从外部借贷美元也难上加难,一旦手中的外汇储备消耗殆尽,也就意味着对本国汇率的守护失败。这场战争其实就在于谁能够撑到最后。 However, the final outcome, did not have the too suspense from the start of this gambling. 不过,最终结果,从这场博弈的开始就已经没有太大悬念。 The foreign exchange store up total quantity of Thailand also only then 36 billion USD, these, the Thai mansion can use, most also has 10 billion. But to the international finance speculator of Thai bhat eying covetously, merely is only the two big funds in the rope Ross hand grasping, scale by far more than 10 billion USD. Moreover, even if the Thai mansion consumes completely these 10 billion USD , can only bring 10 to the loss of 2 billion USD to the international foreign exchange speculator probably, the opposite party loses completely. If the Thai bhat falls into enemy hands, according to 50% depreciation scopes, the value will count the 10 billion USD Thai bhat dead end cash to bring the repayments of several folds and even ten several folds for the international foreign exchange speculators, the financial crisis, once will erupt thoroughly, the currency devaluations of other Southeast Asia countries will also bring a large-scale gluttony grand feast for the international currency speculator. 泰国的外汇贮备总量也只有360亿美元,这其中,泰国正府能够动用的,最多也只有100亿。但对泰铢虎视眈眈的国际金融炒家,仅仅只是索罗斯手中掌握的两大基金,规模就远远不止100亿美元。而且,泰国正府哪怕将这100亿美元全部消耗掉,大概也只能给国际外汇炒家带来10到20亿美元的损失,对方完全损失得起。但一旦泰铢失守,按照50%的贬值幅度,价值数百亿美元的泰铢空头头寸将为国际外汇炒家们带来数倍乃至十数倍的回报,金融危机一旦彻底爆发,东南亚其他国家的货币贬值也将为国际货币炒家带来一场更大规模的饕餮盛宴。 The «Casino Royale» premiere on Thursday late will be held in the United Kingdom London local time, Southeast Asia that side cloud of smoke float over, since the working day, Eric can not be idle, on Monday early morning gets up, first has spent the half-day time, is ABC TV Station «David Letterman Late at night Show» has recorded one issue propagandizes «Casino Royale» about the program. 007之皇家赌场》的首映礼将在英国伦敦当地时间周四晚举行,东南亚那边硝烟弥漫,进入工作日,艾瑞克也丝毫不得空闲,周一一大早起来,就先花了半天时间,为ABC电视台的《大卫莱特曼深夜秀》录制了一期关于节目对《皇家赌场》进行宣传。 Meanwhile, Metro Goldwyn Mayer and Time Warner about E! The negotiations of entertainment equity transaction also had the result, 39.5% E that in the Time Warner final match has! The entertainment stock stated decisively 6. The offer of 700 million USD, absolutely does not have any leeway of making concessions, such being the case, after Eric communicates, Amy Pascal then complied. 同时,米高梅时代华纳关于E!娱乐股权交易的谈判也有了结果,时代华纳最终对手中持有的39.5%的E!娱乐股份咬定6.7亿美元的报价,完全没有任何退让的余地,既然如此,与艾瑞克沟通之后,艾米帕斯卡尔便答应了下来。 Rich profit that because the Metro Goldwyn Mayer recent two years of Film Industry service brings, before initially, through 1 billion USD cash that issuing additionally the way of stock obtains, after these two years consumptions, as before about remaining 500 million USD. 6. 700 million USD transaction, Metro Goldwyn Mayer even without carrying on any financing, can undertake. 由于米高梅最近两年电影业务带来的丰厚利润,当初前通过增发股票的方式获得的10亿美元现金,经过这两年的消耗,依旧剩下5亿美元左右。6.7亿美元的交易金额,米高梅即使不用进行任何融资,也能够承担下来。 But the matter in light of this had not actually ended, to cover, sends out to purchase the invitation of its rainbow media to the United States foundation cable television company, has not thought that actually also got the positive response, although the opposite party expressed that is only willing to sell the rainbow media 20% stocks, but with Comcast and telematics two to E! The manner of entertainment is similar, the foundation wired company also expressed that once trades successfully, can give Metro Goldwyn Mayer to be responsible for the rainbow media Bravo TV Station operation power. 但事情却没有就此结束,原本只是为了打掩护,向美国基础有线电视公司发出收购其旗下彩虹传媒的邀请,没想到竟然也得到了积极的回应,虽然对方表示只愿意出售彩虹传媒20%的股份,但和康卡斯特、远程通讯两家对E!娱乐的态度类似,基础有线公司也表示一旦交易成功,可以将彩虹传媒旗下Bravo电视台的运营权交给米高梅负责。 Metro Goldwyn Mayer once declined for 20 years, after attaining the domination of this company, to avoid making same mistakes over again because of the rapid expansion, Eric rejects Metro Goldwyn Mayer high-level many such as has constructed the movie studio base and so on development project in the two years, after Fox cooperation Blue Sky Studios, has not taken advantage of opportunity to make Metro Goldwyn Mayer start the animation Film Industry service, this is also initially that billion USD financed the present also remaining 50% reasons. At present, facing olive branch that the rainbow media throw on own initiative, the Eric innermost feelings also become somewhat contradictory. 米高梅一度衰落了20年时间,拿到这家公司的控制权之后,为了避免因为快速扩张而重蹈覆辙,艾瑞克这两年驳回了米高梅高层很多诸如重新修建摄影棚基地之类的发展规划,与福克斯合作蓝天工作室之后,也没有顺势让米高梅启动动画电影业务,这也是当初那10亿美元融资到现在还剩下一半的原因。眼下,面对彩虹传媒主动抛来的橄榄枝,艾瑞克内心也变得有些矛盾。 At the same time, can be said as Metro Goldwyn Mayer develops the cable TV service in recent years the last chance, after the media group conformity tide finished, wants to enter this domain again, the price of expenditure will be huge, the Eric innermost feelings hope that can purchase E! Entertainment at the same time buys the rainbow media part of stockholder's rights. 一方面,最近几年可以说是米高梅发展有线电视业务的最后机会,待传媒集团整合大潮结束之后,再想进入这个领域,花费的代价将非常庞大,艾瑞克内心是非常希望能够在收购E!娱乐的同时买下彩虹传媒的一部分股权。 But on the other hand, purchases two TV Station one time, the operational risk also along with it increasing, let alone, rainbow media compared with pure E! On entertainment TV Station scale big many, 20% stockholder's rights prices, almost purchase E with Metro Goldwyn Mayer! The value of entertainment quite, formally starts the negotiations the words, Metro Goldwyn Mayer also will definitely strive for more stockholder's rights, when the time comes, wants to complete this transaction, does not affect the company to operate, Metro Goldwyn Mayer can only finance through the issue debentures. But if purchases the later rainbow media operation condition to be unsatisfactory, definitely will implicate the entire Metro Goldwyn Mayer group. The debt proportion rises, the profitability drops, once enters the vicious circle, Metro Goldwyn Mayer likely took once old route. 但另外一方面,一次性收购两家电视台,运营风险也随之大增,更何况,彩虹传媒比单纯的E!娱乐电视台规模大上许多,20%的股权价格,差不多就与米高梅收购E!娱乐的价值相当,正式启动谈判的话,米高梅肯定还会争取更多股权,那到时候,想要完成这笔交易,又不影响公司运作,米高梅就只能通过发行债券进行融资。但如果收购之后彩虹传媒运营状况不佳,肯定会拖累整个米高梅集团。债务比例攀升,盈利能力下降,一旦进入恶性循环,米高梅很可能走上曾经的老路。 However, Eric left Los Angeles before and Amy Pascal spoke in detail one time, finally decided the negotiations of start and foundation wired company. 不过,艾瑞克离开洛杉矶之前与艾米帕斯卡尔详谈了一次,最终还是决定启动与基础有线公司的谈判。 Is good because, purchases matter that the matter of the private plane and construction personal airport in one single day cannot complete. Eric found time to communicate with the Chris, Katzenberg and other Firefly system high levels, and told that his assistant office drew up a detailed plan first, special details, but also wanted and other busy times to pass said again. 好在,购买私人飞机和筹建私人机场的事情并不是一朝一夕能够完成的事情。艾瑞克只是抽空与克里斯卡森伯格萤火虫体系高层沟通了一下,并吩咐他的助理办公室先拟定一份详细的计划,具体情况,还要等这段繁忙时期过去再说。 Except for these, after last weekend past, the «Finding Nemo» weekend Box Office decline range of Firefly only then 33%, in addition the first weekend 70 250,000 USD superelevation beginnings, the second week weekend three days, «Finding Nemo» harvests 4658 ten thousand USD Box Office once more, wrests away the Box Office ranking first place firmly the position, Box Office achieves 140 million USD, is only 10 days of show times, successfully over has screened fourth week Box Office 1. 3.7 billion USD «The Lion King 2», temporarily became in 1997 the North America movie Box Office ranking champion. 除了这些,上个周末过去之后,萤火虫旗下的《海底总动员》次周末票房跌幅只有33%,再加上首周末7025万美元的超高起点,第二周周末三天,《海底总动员》再次收获4658万美元票房,牢牢霸占票房排行榜榜首的位置,累计票房更是达到1.4亿美元,只是10天的上映时间,就已经成功超过上映第四周累计票房1.37亿美元的《狮子王2》,暂时成为1997年北美电影票房排行榜冠军。 Compares, «Batman And Robin that» first week screening receives compared with «Godzilla» also wants the dreary reputation to implicate, declines consecutively for three days of time Box Office, after first date 1611 ten thousand USD and next day 1509 ten thousand USD Box Office, Box Office dropped sharply to 1166 ten thousand USD on Sunday once more. Finally, «Batman And the Robin» weekend three days only attain 4287 ten thousand USD Box Office, if according to the «Godzilla» decline range curve, «Batman And Robin» final Box Office whether can break hundred million, can only look that Time Warner are willing to buy Box Office. 相比起来,首周上映的《蝙蝠侠罗宾》受到比《哥斯拉》还要惨淡的口碑拖累,连续三天时间票房一路走低,在首日1611万美元、次日1509万美元票房之后,周日票房再次大跌到1166万美元。最终,《蝙蝠侠罗宾》首周末三天只拿到4287万美元票房,如果比照《哥斯拉》的跌幅曲线,《蝙蝠侠罗宾》的最终票房能否破亿,就只能看时代华纳自己愿不愿意掏钱买票房了。 Summer the files fourth honorable person big piece throws the street once more, causing many media also to start to follow to look that fades «Casino Royale» that will soon screen, regarding Eric this new piece whether can escape this summer the files honorable person big piece to throw street spell, most people as if did not report anything to anticipate. 暑期档第四部真人大片的再次扑街,导致很多媒体也开始跟风看衰即将上映的《007之皇家赌场》,对于艾瑞克这部新片是否能够逃脱今年暑期档真人大片扑街‘魔咒’,大部分人似乎不报什么期待。
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