IAIH :: Volume #7

#613: Information industries alliance

Eric these words said that in the conference room fell into silence. ∑, Eric description prospect, although is encouraging, Ian Gunier how many person of he cannot bear think as before that this planned no doubt is very successfully good, but failed accidentally? 艾瑞克这番话说完,会议室里陷入了的沉默。∑,艾瑞克描述的前景虽然非常鼓舞人心,伊恩.格尼尔几人他依旧忍不住觉得,这份计划成功了固然很好,但万一失败了呢？ So passed the moment, Chris suddenly has as if thought that anything resembled, the expression said light: „Firefly Group six years ago is also only small Production Studio.” 如此过了片刻,克里斯似乎突然想到什么似的,语气轻飘飘地说道:“萤火虫集团六年前也只是一家小制作公司而已啊。” Was broken silent, has paid attention to front of that notebook as if from beginning to end somewhat absent-minded Steve Mitnick to gain ground saying: „I agree with the plan of Eric, if links for five years later pursues the Microsoft one-third market values the confidence not to have, was inferior that everybody present dispersed, I will return to Dallas to continue to help my family old man sales promotion junk bond tomorrow.” 沉默被打破,一直关注着自己面前那台笔记本电脑仿佛自始至终都有些心不在焉的史蒂夫.米特尼克抬起头说道:“我同意艾瑞克的计划,如果连五年后追赶微软1市值的信心都没有,不如大家现在就散了吧,我明天就回达拉斯继续帮我家老头子推销垃圾债券。” This did not bring to smile words several in conference room to exude the chuckle sound. 这段丝毫不带笑点的话却让会议室里的几人都发出了轻笑声。 Afterward, three people of groups in originally the disposition was most reserved steady Jeff Locke also to lift the hand, said: „I also agreed.” 随后,原本的三人组里性格最为内敛稳重的杰夫.洛克也抬了抬手,道:“我也同意。” Surplus Ian Gunier and Tina Brown look at each other one, nodded successively. 剩余的伊恩.格尼尔和蒂娜.布朗对视一眼,也先后点了点头。 „, We chat the specific detail now. I hope can promote the Internet Explorer S script language and YCR chat software as soon as possible, but extrusions of these two projects, will change again the appraisal of field to Yahoo value, will possibly stimulate Microsoft becomes more urgent, in negotiated before Microsoft finished, all promoted plans of these two projects temporarily put aside. In addition, what idea everybody also has, can speak freely?” “那么,我们现在谈谈具体细节。我本来希望能够尽快推出ies脚本语言和ycr聊天软件的,但这两个项目的推出,将再一次改变业界对雅虎价值的评估,也可能会刺激微软变得更加迫切,所以在与微软谈判结束之前,这两个项目的所有推广计划暂时搁置。此外,大家还有什么想法,可以畅所欲言？” Ian Gunier said: „To the Windows platform Yahoo Browser technology first agreement to the benefit that the Microsoft operating system promotion brings, but limits Microsoft in five years not to promote the browser software to be definitely insufficient, I thought that we should not carry on the browser patent authorization to Microsoft.” 伊恩.格尼尔道:“相对于windos平台雅虎浏览器技术优先协议对微软操作系统推广带来的利益,只是限制微软五年内不推出浏览器软件肯定是不够的,我觉得我们不应该对微软进行浏览器专利授权。” „Does not carry on any authorization to Microsoft completely, Microsoft definitely will not comply,” Eric thinks that said: „You negotiated, let appear related to the provision of patent authorization as far as possible difficult, making Microsoft the attention place this aspect to be good. However, so long as we have consolidated Yahoo website as well as online mailbox and other status of product on Internet, the connection function of browser also no longer appeared that vital. Therefore browser software patent does not need to take strict precautions against to cling to tenaciously to Microsoft.” “完全不向微软进行任何授权,微软肯定是不会答应的,”艾瑞克想了想,说道:“你们谈判的时候,尽量让涉及到专利授权的条款显得艰难一些,让微软将更多注意力放在这方面就好。不过,只要我们巩固了雅虎网站以及在线邮箱等产品在互联网上的地位,浏览器的接口作用也就不再显得那么重要了。所以浏览器软件专利并不用向微软严防死守。” „Takes a low-interest loan again,” in the Steve Mitnick vision appears some cunningly, looks at Eric saying: „I know that you are not short of money, but. We demand are more, Microsoft definitely more despises Yahoo, making the enemy despise itself, should be able to bring many advantage.” “再要一笔低息贷款吧,”史蒂夫.米特尼克目光中出现些许狡黠,望着艾瑞克说道:“我知道你不缺钱,不过。我们索取的越多,微软肯定就越是轻视雅虎,让敌人轻视自己,应该能够带来不少的好处。” The people have stroked the cooperation intention that last night Eric and Bill Gates reached completely, has determined the Yahoo cooperation bottom line. The time toward noon, Eric then, went to the airport to greet just simultaneously arrives at Boston John Chambers and Steve Case they. 众人你一言我一语地将昨晚艾瑞克与比尔.盖茨达成的合作意向全部捋了一遍,确定了雅虎的合作底线。时间就已经临近中午,艾瑞克这才出发,前往机场迎接刚好同时到达波士顿的约翰.钱伯斯和史蒂夫.凯斯两人。 ...... …… Although the Internet industry of United States consistently is taking the lead, because at &\; t, Comcast and Network Service Provider of Time Warner these monopolistic markets to pursue a higher profit, in enhancing speed always lacks the enthusiasm, causes the average speed rank of United States network user basically beyond global various countries ten, therefore the United States speed even once became the hindrance of Internet industry development. In the original space and time, Google and styles of makeup these Internet giants have realized this issue, therefore has unveiled the high-speed broadband service, this has sparked the Catfish Effect. Forces these trade monopoly giants to choose to increase speed. 美国的互联网产业虽然始终都走在世界前列,但因为at&\;t、康卡斯特、时代华纳这些垄断市场的网络服务提供商为了追求更高的利润,在提高网速方面从来都缺乏积极性,导致美国网络用户的平均网速排名基本上都在全球各国的十名以外,因此美国的网速甚至一度成为互联网产业发展的阻碍。原时空中,谷歌、脸谱这些互联网巨头都意识到了这个问题,于是纷纷推出了高速宽带服务,这才引发了鲶鱼效应。迫使那些行业垄断巨头们选择提速。 In 1994, the Internet industry just emerged, restricted most key question of Internet development as before is the speed, this time network service collected fees according to the hour, was not only expensive, but also user speed generally below 256 kbps, because the fixed telephone did not pass through the digit dialing internet band width of modem to have 256 kbps, in the network state not good situation, downloaded a 1 mb document to take several minutes. This time speed slowly is not the reason of technical restriction, the ADSL broadband technology appeared as before. But is monopolizing market Network Service Provider not any intention of turning to a new generation. Because of speed limit, Yahoo gateway to guarantee the good user experience, has to reduce provision of content artificially. 1994年,互联网产业才刚刚兴起,制约互联网发展的最关键问题依旧是网速,此时的网络服务是按小时收费,不但价格昂贵,而且用户网速普遍都在256kbps以下,因为固定电话不经过调制解调器的拨号上网带宽就只有256kbps,网络状态不太好的情况下,下载一个1mb的文件都需要几分钟时间。此时的网速缓慢依旧不是技术制约的缘故,adsl宽带技术已经出现。但垄断着市场的网络服务提供商们没有任何升级换代的意图。因为网速限制,雅虎门户为了确保良好的用户体验,不得不人为减少内容的提供。 Although Clinton Administration vigorously the development of supporting information industry, but if cannot see the actual benefit. These monopolized the giants in market not to pay attention to any policy document that the White House issued. The interconnection amount of one net-haul spare-time university of century's end erupts, eventually reason of profit drive. Eric invited John Chambers and Steve Case comes Boston main purpose, was wants to unite Cisco and AOL, jointly promoted the Internet industry to enter ‚speedway’ ahead of time. Eric current status and wealth, had guaranteed he has enough strength to promote this matter. 克林顿正府虽然大力支持信息产业的发展,但如果看不到实际的利益。那些垄断了市场的巨头们根本不会理会白宫发出的任何政策性文件。世纪末的互联网产业大爆发,终究还是利益驱动的缘故。艾瑞克邀请约翰.钱伯斯和史蒂夫.凯斯前来波士顿的最主要目的,就是想要联合思科和美国在线,共同推动互联网产业提前进入‘快车道’。艾瑞克目前的身份和财富,也确保了他拥有足够的实力推动这件事。 Meets John Chambers and Steve from the airport. Starts, has used the simple lunch together. Eric then led them to visit Yahoo Headquarters, except for the project and information that some need to keep secret, Ian Gunier personally to John Chambers and Steve Case has demonstrated the Yahoo Internet company for two years in the browser software and online mailbox service and other product on the majority of technical achievements. 从机场接回约翰.钱伯斯和史蒂夫.开始,一起用过简单的午餐。艾瑞克便带着两人参观了雅虎总部,除了一些需要保密的项目和信息,伊恩.格尼尔亲自向约翰.钱伯斯和史蒂夫.凯斯展示了雅虎网络公司两年来在浏览器软件、在线邮箱服务等产品上的大部分技术成果。 Goes out of Yahoo Headquarters time, time is sun set, Steve Case turns head to look at a as before brilliantly illuminated Yahoo Headquarters office building, innermost feelings five senses mixed Chen. 走出雅虎总部的时候,时间已经是日暮时分,史蒂夫.凯斯回头望了一眼依旧灯火通明的雅虎总部办公楼,内心五味杂陈。 Internet Explorer and Yahoo budding time, Steve Case also hopes that Eric can sell to AOL these companies, after being rejected, Steve Case not only has not been discouraged, instead hit the thoughts of competition, last year AOL had promoted own web portal AOL, but the subscriber actually by far cannot compare with Yahoo, Steve. Starts also to think this is mainly here has the IE Browser superiority reason, but visits this time Yahoo Internet company a series of by far to be in the lead after the AOL technical achievement, Steve Case realized that AOL wants to surpass Yahoo in the network service already not any possibility. ie和雅虎崭露头角的时候,史蒂夫.凯斯还希望艾瑞克能够将这几家公司卖给美国在线,遭到拒绝之后,史蒂夫.凯斯不但没有气馁,反而打起了竞争的心思,去年美国在线就已经推出了自己的门户网站aol,不过用户数量却远远不能与雅虎相比,史蒂夫.开始原本还觉得这主要是这边拥有ie浏览器优势的缘故,但参观过此时的雅虎网络公司一系列远远领先于美国在线的技术成果之后,史蒂夫.凯斯意识到,美国在线想要在网络业务上超过雅虎已经没有任何可能性。 Compares, John Chambers was more relaxed, initially determined he for Cisco CEO, Eric this major stockholder openly had expressed at the shareholders'meeting to his support, this held on to the CEO position smoothly to promote own development strategy to play very major role to him, although the meeting number of times were not many, John Chambers has been full of the favorable impression to Eric. Although Eric has not stated clearly this invitation intention in the telephone, John Chambers in spite of being very busy has caught up from San Francisco as before. 相比起来,约翰.钱伯斯则轻松许多,当初确定他为思科ceo的时,艾瑞克这位大股东曾经在股东大会上公开表示过对他的支持,这对他坐稳ceo的位置并顺利推行自己的发展策略起到了很大的作用,虽然见面次数不多,约翰.钱伯斯对艾瑞克还是充满了好感。虽然艾瑞克在电话中并没有明说这次邀请的意图,约翰.钱伯斯依旧在百忙之中从旧金山赶了过来。 After the supper, Chris, John Chambers, Steve Case as well as Ian Gunier several people gather at Eric once more situated in the anteroom in Cambridge hotel. 晚餐后,克里斯、约翰.钱伯斯、史蒂夫.凯斯以及伊恩.格尼尔几人再次聚集在艾瑞克位于剑桥酒店的套房里。 „You can have a look at these materials first, waits for us to discuss again that” Eric will prepare the good several materials to distribute to several people, although Chris had looked ahead of time. At this time also once more reads. “你们可以先看看这些资料,等下我们再谈,”艾瑞克将准备好的几份资料分发给几人,虽然克里斯已经提前看过。此时也再次翻看起来。 Before Eric arrives at the small bar of guest room, to several people to coffee, the expression said very much at will: „In the 80's, the alliance combination of Microsoft and IBM and Intel could be said as a golden triangle, Microsoft was responsible for the research and development of operating system software platform. IBM provides the most outstanding PC equipment, Intel devotes to the processor chip technology, can say that the rapid universalization of PC is closely linked with the close cooperation of three companies, now, they also obtain in the relevant area have been in the lead in the commercial profiles of other colleagues. I think the next few years. Is an important opportunity of brand-new Internet industry development, therefore, why we don't establish one with Microsoft, IBM and Intel similar alliance?” 艾瑞克走到客房的小吧台前给几人冲着咖啡,语气很随意地说道:“八十年代,微软与ibm、英特尔的联盟组合可以说是一个黄金三角,微软负责操作系统软件平台的研发。ibm提供最优秀的pc设备,英特尔则致力于处理器芯片技术,可以说pc的迅速普及化与三家公司的密切合作息息相关,现在,他们也在相关领域获得了领先于其他同行的商业地位。我觉得未来几年。将是一个全新的互联网产业发展的重要契机,所以,为什么我们不成立一个与微软、ibm和英特尔相似的联盟呢？” After many years of development, Cisco had determined oneself in the Network Solutions Network Solutions, equipment and lead of related software arena, as the Cisco helmsman, John Chambers felt the seed of recent Internet industry similarly with the rapid growth, these days he occasionally will also consider how seizing the chance made Cisco be able to go a step further. At this time, the information industries alliance plan in hand, making his recent train of thought suddenly see the light instantaneously. 经过多年的发展,思科已经确定了自身在网络解决方案、设备和相关软件领域的龙头地位,作为思科的掌舵人,约翰.钱伯斯同样感受到了最近几年互联网产业的萌芽和快速发展,这段时间他也偶尔会考虑如何趁机让思科能够更进一步。此时,手中的这份信息产业联盟计划,让他最近的思绪瞬间豁然开朗起来。 Cisco, AOL and Yahoo separately are representing the network equipment provider, Network Service Provider and web content provider, the business areas of three companies have covered the entire network software and hardware industry. Can want to see, if can closely cooperate , the alliance that three companies form absolutely will become in this entire new high tech industry domain an unapproachable huge giant beast. 思科、美国在线和雅虎分别代表着网络设备提供商、网络服务提供商和网络内容提供商,三家公司的业务领域涵盖了整个网络软硬件产业。可以想见,如果真能够密切合作的话,三家公司形成的联盟绝对会成为这个全新高科技产业领域里一头无可匹敌的庞然巨兽。 Carefully, only then 78 pages of information industries alliance prospectuses read two, John Chambers opens another document, this application prospect appraisal about ADSL broadband technology, John Chambers naturally is not strange regarding the ADSL technology, but, Cisco regarding whether pays attention to this technology also to develop the corresponding product still to have the difference with emphasis, in the meantime, John Chambers also has doubts. How Eric will pay attention to this kind of specialized very strong applied range actually not widespread technology. Gains ground curiously, Eric is delivering to front of one coffee him personally, expressed gratitude, John Chambers rashly has not asked own doubts. Opened the document in hand to continue to read. 仔细地将只有78页的信息产业联盟计划书阅读了两遍,约翰.钱伯斯才翻开另外一份文件,这一份却是关于adsl宽带技术的应用前景评估,约翰.钱伯斯对于adsl技术当然也不陌生,只不过,思科内部对于是否重点关注这项技术并且开发相应的产品还存在分歧,同时,约翰.钱伯斯也非常疑惑。艾瑞克怎么会关注到这样一项专业性非常强应用范围却并不广泛的技术。好奇地抬起头,艾瑞克正亲自将一杯咖啡送到他面前,道了声谢,约翰.钱伯斯还是没有贸然问出自己的疑惑。翻开手中的这份文件继续阅读了起来。 Eric can also certainly feel the doubts of John Chambers, meaning that he has not explained that the place of being at variance with average man on him displays in any case has sufficed many, are many a point not to matter. 艾瑞克当然也能够感受到约翰.钱伯斯的疑惑,他也没有解释的意思,反正他身上表现出来的异于常人之处已经够多了,再多一点也无所谓。 After living room peaceful more than ten minutes, John Chambers several people gather in abundance began the document, except for Steve Case. In other person of expressions is bringing some excitedly. 客厅里安静了十多分钟之后,约翰.钱伯斯几人纷纷合上了手中的文件,除了史蒂夫.凯斯。其他人表情里都带着些许兴奋。 Eric also first looks to Steve Case, said: „Steve, how do you see to this alliance plan?” 艾瑞克也首先看向史蒂夫.凯斯,道:“史蒂夫,你对这份联盟计划怎么看？” Steve Case reveals the forced smile slightly, at this time AOL had several million fixed subscribers, although was unable to compare at &\; t these traditional Network Service Provider, but is actually in the emerging colleague company crest of wave most vigor one. Before reading the prospectus of this information industries alliance, although Steve Case has realized anything, heart of hearts as before some are not willingly, but at this time, he discovered that if AOL does not join this alliance plan, Eric will choose another collaborator absolutely, when the time comes, although in the Eric hand is grasping the AOL 30% stocks, but to the Eric complete industrial distribution plan, several billions USD stocks is nothing to speak of radically, Eric definitely without hesitation will choose to suppress AOL. 史蒂夫.凯斯微微露出苦笑,此时美国在线已经拥有了数百万的固定用户,虽然与at&\;t这些传统的网络服务提供商还无法比较,但却已经是新兴的同行公司中风头最劲的一家。在看到手中这份信息产业联盟的计划书之前,史蒂夫.凯斯虽然已经意识到了什么,内心深处却依旧有些不甘心,但此时,他发现,如果美国在线不加入这份联盟计划,艾瑞克绝对会选择另外一个合作者,到时候,虽然艾瑞克手中掌握着美国在线30%的股份,但相对于艾瑞克完整的产业布局计划来说,数亿美元的股份根本不值一提,艾瑞克肯定会毫不犹豫地选择打压美国在线。 Hesitant the moment, Steve Case asked: „Has Eric, besides AOL, you also considered other collaborators?” 犹豫了片刻,史蒂夫.凯斯还是问道:“艾瑞克,除了美国在线,你还考虑过其他的合作者吗？” Eric did not mind other meanings that Steve Case this issue contains, smile were saying: „At &\; t and Comcast these traditional Network Service Provider bragged that has monopolized the market, did not have many enterprise, wants to make them carry on the technology upgrade of wide scope on own initiative is almost impossible, therefore not in the Yahoo partner consideration range. In the Network Service Provider enterprise of second echelon, at present also only then AOL meets the requirement of Yahoo.” 艾瑞克并不介意史蒂夫.凯斯这个问题包含的其他意思,微笑着说道:“at&\;t、康卡斯特这些传统的网络服务提供商自诩垄断了市场,已经没有了多少进取心,想让他们主动进行大范围的技术升级几乎是不可能的,因此不在雅虎的合作伙伴考虑范围之内。第二梯队的网络服务提供商企业中,目前也只有美国在线符合雅虎的要求。” Steve Case expression relaxes slightly, but, saw that Eric is more relaxed the satisfied appearance, he thinks suddenly, reason that the AOL for two years can develop rapidly, depends on are two years ago the investment of that 60 million USD Firefly provides, has a look at Cisco CEO John Chambers again, opportunity that as well as the Yahoo Internet company has. Although Steve Case is not willing to acknowledge, but realized, Eric likely two years ago starts, has been carrying on the layout for today's this plan. 史蒂夫.凯斯神情略微放松,不过,看到艾瑞克更加轻松惬意的模样,他突然想到,美国在线两年来之所以能够迅速发展,所倚仗的就是两年前萤火虫提供的那笔6000万美元的投资,再看看身旁的思科ceo约翰.钱伯斯,以及雅虎网络公司出现的时机。史蒂夫.凯斯虽然不愿意承认,但还是意识到,艾瑞克很可能从两年前开始,就已经在为今天这份计划进行布局了。 Since this legendary young people two years ago started to carry on the layout for today, he is impossible to consider less than today's situation. 既然这个传奇般的年轻人两年前就已经开始为今天进行布局,他不可能考虑不到今天的情况。 Eric and Steve Case main difference in the AOL web portal and other online services, in the alliance prospectus clearly proposed very much, once joins the information industries alliance plan that Eric draws up, AOL needs to withdraw from web portal and other online services, concentrates on the Network Service Provider role, but saw the prospects for development of Yahoo gateway, Steve Case somewhat is hard to give regarding the online service. 艾瑞克与史蒂夫.凯斯的主要分歧在美国在线的门户网站等线上业务上,联盟计划书上很明确地提出,一旦加入艾瑞克拟定的这份信息产业联盟计划,美国在线就需要退出门户网站等在线业务,专注于网络服务提供商的角色,但看到了雅虎门户的发展前景,史蒂夫.凯斯对于线上业务就有些难以割舍。 Eric has certainly considered the situation of today. However, AOL also only has the United States native place about 20% Internet user shares at this time, depends upon the wide scope promotion of IE Browser to Yahoo, the AOL gateway can depend upon the subscriber that own client side software promotion can affect also to have more than 3 million, but total subscriber of Yahoo in global range has actually surpassed 20 million. Therefore, Eric believes that the possibility of Steve Case rejection is very low. 艾瑞克当然考虑过今天的这种情况。不过,美国在线此时也只拥有美国本土20%左右的互联网用户份额,相对于雅虎依靠ie浏览器的大范围推广,aol门户能够依靠自身客户端软件推广能够影响到的用户数量也只有300多万,但雅虎在全球范围内的总用户数量却已经超过了2000万。因此,艾瑞克相信史蒂夫.凯斯拒绝的可能性很低。 However, even if Steve Case chose rejection, Eric also had the alternative scheme. 不过,即使史蒂夫.凯斯选择了拒绝,艾瑞克也不是没有备用方案。 YCR instant messenger software will get online in the near future, Eric can definitely imitate in the original space and time the Microsoft MSN strategy, making Yahoo go forth to battle to step in the Network Service Provider domain personally, is similar to MSN such, integrates the YCR chat tool the digit dialing internet module, the use the YCR market superiority, will promote the Yahoo Internet access service in the future rapidly. ycr即时通讯软件近期就将上线,艾瑞克完全可以模仿原时空中微软msn的策略,让雅虎亲自上阵涉足网络服务提供商领域,如同msn那样,将拨号上网模块集成到ycr聊天工具当中,利用将来ycr的市场优势,迅速推广雅虎的网络接入业务。 The business scope that just, Yahoo involves as the matter stands will expand once more, Ian Gunier and the others do not have the means to implement ‚Yahoo Technology Alliance’ wholly absorbed and ‚Yahoo Advertisement Alliance’ plan, this is not the Eric desired result.( To be continued.) 只不过,这样一来雅虎涉及到的业务范围将再次扩大,伊恩.格尼尔等人也就没办法专心致志地实行‘雅虎技术联盟’和‘雅虎广告联盟’计划,这并不是艾瑞克希望看到的结果。(未完待续。)
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