IAIH :: Volume #2

#122: Creative Artists Agency inspiration

Because Michael insistence of Ovitz to Creative Artists Agency privately operated forming a partnership strategy, Creative Artists Agency although now develops a profession jumbo, but has not gone on the market, therefore, this disturbance, although is threatening, so long as deals appropriately, besides will cause the Creative Artists Agency following some time service to be affected, will not cause too many substantive damage to Creative Artists Agency, one group of 23 entertainers who even other these Brokerage Firm poach will not have any influence to Creative Artists Agency, the Creative Artists Agency present entertainer quantity, although has not reached more than 20 years of latter more than 6000 people of scales, but also over a thousand people, step onto dozens to Creative Artists Agency completely are the superficial minor matters. 因为迈克尔・奥维茨对CAA私营合伙策略的坚持,CAA现在虽然发展成一个行业巨无霸,但并没有上市,所以,这场风波虽然来势汹汹,但只要应对得当,除了会造成CAA接下来一段时间业务受到影响之外,并不会对CAA造成太多实质性伤害,甚至其他那些经纪公司挖走的一拨23线艺人也不会对CAA造成任何影响,CAA现在的艺人数量虽然没有达到20多年后6000多人的规模,但也有上千人,走上几十个对CAA来说完全是不痛不痒的小事。 But under this disturbance, suddenly has the big star, especially Tom the star of Cruise that rank left was different, Tom influence of Cruise in Hollywood Actor community was big, his departure, will definitely give other superstar wrong signals. 但这种风波之下,突然有大牌明星,特别是汤姆・克鲁斯那种级别的明星离开就不同了,汤姆・克鲁斯在好莱坞演员群体中的影响力非常大,他的离开,肯定会给其他巨星们一种错误的信号。 Michael the response of Ovitz is nothing less than rapid, same day that Cruise leaves, Creative Artists Agency all formed a partnership manager and signs with the entertainer to receive Michael a letter of Ovitz writing, after clarifying personally Cruise left the Creative Artists Agency reason, sincere in words counts one by one these years the Creative Artists Agency glorious triumph as well as is various momentous changes that Actor brought about, hopes that the people should not be affected by the public opinion, the Creative Artists Agency future will be more magnificent. 迈克尔・奥维茨的反应不可谓不迅速,克鲁斯离开的当天,CAA的所有合伙经纪人和签约艺人就收到了迈克尔・奥维茨亲自撰写的一封信件,澄清了克鲁斯离开CAA的原因之后,又言辞恳切地历数了这些年来CAA的辉煌成就以及为演员们带来的各种巨大变化,希望众人不要受到舆论的影响,CAA的未来会更加辉煌。 But this letter cannot hinder the worsening of situation, Tom after Cruise leaves, within three days, knew how things stand position A level superstar to withdraw from Creative Artists Agency by various reasons. 但这封信并不能阻碍事态的恶化,汤姆・克鲁斯离开后三天之内,就又有数位A级巨星以各种理由退出了CAA。 Reason that these stars initially joined Creative Artists Agency, because of Michael the Ovitz a series of bundle measure, greatly improved their income, but with universal increase of Hollywood Star income, the salary that even if in other Brokerage Firm, they can obtain same was also very high, in addition Cruise suddenly left the panic that Creative Artists Agency created, as well as some people started out lower pulling out have become the plans, departures of these people also became logical. Meanwhile, more stars also start to vacillate. 这些明星们当初之所以加入CAA,就是因为迈克尔・奥维茨的一系列捆绑措施,大幅度提高了他们的收入,但随着好莱坞明星收入的普遍增加,即使在其他经纪公司,他们能够获得的片酬也一样很高,再加上克鲁斯突然离开CAA造成的恐慌,以及有人开出了更低的抽成方案,这些人的离开也就变得顺理成章。同时,更多的明星们也开始动摇起来。 Michael Ovitz is suddenly badly battered, obloquied Cruise at the same time, has to start to lower the posture, personally acts to persuade these famous Actor that wants to leave, this matter he has not done for a long time. 迈克尔・奥维茨一时间焦头烂额,大骂克鲁斯的同时,不得不开始放下身段,亲自出面劝说起那些想要离开的大牌演员,这种事情他已经好久没有做过了。 But in another corner of city, this disturbance earliest instigator Eric will certainly not stay out, this is a good opportunity, will prevent over the next ten years Creative Artists Agency in the Hollywood single hegemony opportunity. 而城市的另一个角落里,这场风波最早的始作俑者艾瑞克当然不会置身事外,这可是一个好机会,一个阻止未来十年CAA在好莱坞一家独大的机会。 „Eric, asks me to have any matter suddenly, I may state beforehand that I under had Al their four people, this is the limit of my ability, do not want a native of Serbia to give me again.” “艾瑞克,突然找我有什么事情,我可事先声明,我手下已经有阿尔他们四个人了,这已经是我能力的极限,你别想再塞人给我。” Kapoor hurriedly and over the face red light appears in Eric in the Firefly office, the bad luck matter that because Creative Artists Agency experienced for serveral days, Kapoor must say that not happy that was too at heart false, bald as if brightly burnished several points. 卡普尔风风火火而又满面红光地出现在艾瑞克在萤火虫的办公室,因为这些天CAA遇到的倒霉事,卡普尔要说心里不高兴那就太虚伪了,一颗光头似乎都锃亮了几分。 Eric by the kindergarten classes for six and seven year olds chairback, said with a smile: „If Tom Hanks?” 艾瑞克靠在大班椅背上,笑道:“如果是汤姆・汉克斯呢？” „Who?” Kapoor raises up the ear, body slightly leans forward. “谁？”卡普尔竖起耳朵,身体微微前倾。 „Tom Hanks.” Eric has duplicated. “汤姆・汉克斯。”艾瑞克重复了一遍。 Kapoor reveals one meaningfully bad to smile: „Eric, you determined, if he, I definitely push someone take on a difficult job, adds a shoulder pole to oneself again.” 卡普尔露出一个意味深长的坏笑:“艾瑞克,你确定,如果是他的话,那我肯定勉为其难,再给自己加一份担子。” „Also pushes someone take on a difficult job, did you quickly smile to blossom?” Eric teased. “还勉为其难,你心里都快笑开花了吧？”艾瑞克调侃道。 Kapoor has not cared about teasing of Eric, pursues asks: „Eric, you have confidence Tom really does Hanks dig?” 卡普尔没有在意艾瑞克的调侃,追问道:“艾瑞克,你真的有把握将汤姆・汉克斯挖过来？” Eric shakes the head: „No, but I prepare to try, I have made Hanks to have the supper tonight, he also complied.” 艾瑞克摇头:“没有,但我准备试试,我已经约了汉克斯今天晚上共进晚餐,他也答应了。” Kapoor has been full of confidence with Eric, this young people have brought too many pleasant surprises to him: „Eric, you also try to pull closer United Talent Agency Cruise, he does not have Brokerage Firm now.” 卡普尔对艾瑞克充满了信心,这个年轻人已经给他带来了太多的惊喜:“艾瑞克,要不,你也试试把克鲁斯拉近UTA吧,他现在也没有经纪公司。” „This have not thought that Mr. Cruise now the ambition is very big, wants the Producer path, it is estimated that was quick he to establish own Film Studio.” “这个你就别想了,克鲁斯先生现在野心很大,想要走制作人的路子,估计很快他就会成立自己的电影制作公司了。” Eric has not thought that the appearance of because oneself, will cause Cruise seven years to take the previous life path ahead of time, it is estimated that received oneself consecutively several movies to sell greatly, obtains the stimulation of huge profit. 艾瑞克也没想到,因为自己的出现,会造成克鲁斯提前七年走上前世的道路,估计是受了自己连续几部电影大卖,获得巨额利润的刺激。 After leaving Creative Artists Agency, Cruise lets his manager Paula immediately Wagner contacts Firefly, started the brand-new salary negotiations. 离开CAA之后,克鲁斯立刻让他的经纪人宝拉・瓦格纳接触萤火虫,开始了全新的片酬谈判。 The condition that pledges did not have Creative Artists Agency initially was so odd, salary 10% gain sharing of 5 million USD, this price regarding regarding the previous life hear two surely USD salaries, 10% to Eric of 20% gain sharing was in addition reasonable. However, the gain sharing pattern just appeared after all, the condition that Creative Artists Agency pledged before is deliberately creating trouble in this age completely, Cruise opens the mouth is this condition, explained that also has big discussing leeway, Eric decides, wants to press to 5% proportions share of Cruise. 开出的条件也没有CAA当初的那么离谱,500万美元的片酬外加10%的利润分成,这个价格对于对于前世听惯了两千万美元片酬,10%到20%的利润分成的艾瑞克来说非常合理。但是,利润分成模式毕竟才刚刚出现,CAA之前开出的条件在这个年代完全是在胡闹,克鲁斯一开口就是这个条件,说明还有很大的商量余地,艾瑞克打定主意,想要将克鲁斯的分成向5%的比例上压。 Moreover he thought that this matter success ratio is high, because he obtains the latest news, Tom Hanks complies to give up the pattern of gain sharing, only takes a pure salary. 而且他觉得这件事成功率非常高,因为他得到最新的消息,汤姆・汉克斯答应放弃利润分成的模式,只拿一份单纯的片酬。 Although Cruise now compared with the Hanks fame must greatly, but differs is not too many, once the Hanks salary condition exposes, Cruise estimated gain sharing of own at heart not too much energy request high quota, this is a time limited issue, Cruise, although tasted a benefit of gain sharing in 《Rain Man》, but generally does not have the age of gain sharing in this Actor, his previous attempt looks like a time exceptional case, before , reason that on raising, Cruise can attain gain sharing of 《Rain Man》, because the 《Rain Man》 movie-making cost is insufficient, Cruise has to from falling the reason of salary, that. Is divided is more like compensates the loss in Cruise salary, 《Rain Man》 Box Office is too just good, the compensation is a much less. 克鲁斯现在虽然比汉克斯名气要大一点,但相差也不是太多,一旦汉克斯的片酬条件曝光出来,克鲁斯估计自己心里都没有太多底气要求高额的利润分成,这是一个时代局限性问题,克鲁斯虽然在《雨人》里尝了一次利润分成的甜头,但在这个演员普遍没有利润分成的年代,他上一次的尝试更像一次特例,之前就提过,克鲁斯之所以能拿到《雨人》的利润分成,还是因为《雨人》的制片成本不足,克鲁斯不得不自降片酬的缘故,那份。分成更像是补偿克鲁斯片酬上的损失,只不过《雨人》的票房太好,补偿有点多。 But after Eric also hears Hanks gives up the plan of gain sharing, gets up wanted to dig the Hanks thought. He thought that at this time dug Hanks to be easiest, Creative Artists Agency just vowed solemnly that must strive for gain sharing to him, did not have suddenly, Hanks did not have an idea at heart is impossible. Perhaps others did not understand, but Eric knows the Hanks potential . Moreover, over the next ten years Hanks acting career explosion stroke, not only has attained cumulative value 1 billion USD total Box Office, but also after more than 50 years, becomes the second person that is reelected to the Oscar movie king. 而艾瑞克也正是听到汉克斯放弃利润分成的方案之后,才起了想要挖汉克斯的念头。他觉得这个时候挖汉克斯应该最容易,CAA刚刚信誓旦旦地要给他争取利润分成,突然间又没了,汉克斯心里没点想法是不可能的。别人或许不了解,但艾瑞克可是知道汉克斯的潜力,而且,未来十年正是汉克斯的演艺事业爆发期,不但拿到了累计数十亿美元的总票房,而且还在时隔半个多世纪之后,成为蝉联奥斯卡影帝的第二人。 Although on the mouth said that to digging Hanks has not grasped, but Eric thought actually one have over 90% probabilities to take Hanks, compares in Creative Artists Agency, the chip in his hand must be more attractive. 虽然嘴上说对挖来汉克斯没有把握,但其实艾瑞克觉得自己有九成以上的几率拿下汉克斯,相比于CAA,他手中的筹码要更加诱人。 „Was good, do not raise Cruise, Kapoor, I shouted actually you come because of another matter.” Eric was saying, will spend a manuscript that several have written in the evening to take, gives Kapoor: „Helps me have a look, what kind of that I summarize?” “好了,不要提克鲁斯了,卡普尔,其实我喊你来是因为另外一件事情。”艾瑞克说着,将自己花了好几个晚上写出的一份稿件拿出来,递给卡普尔:“帮我看看,我总结的怎么样？” Kapoor received to come to see a title, the «Creative Artists Agency inspiration:» how the broker giant forms. 卡普尔接过来看了一眼标题,《CAA启示录:经纪巨头是如何形成的》。 Opened the draft, Kapoor read slowly, in the future expression is dignified, until read this manuscript that Kapoor slowly gained ground, sized up the monster the look to stare at Eric with one. 翻开稿子,卡普尔慢慢读了起来,越往后神情越是凝重,直到将这份稿件看完,卡普尔才慢慢抬起头,用一副打量怪物的眼神盯着艾瑞克。 This manuscript is very long, more than ten pages, narrated the Creative Artists Agency five people of groups changes job in detail after William Morris Agency, through TV series builds up, pursues the way of star to win over the star by the curve, gradually develops one set of bundle sales system, the short 15 years have formed the process of brand-new and unique enterprise operation concept. 这份稿件很长,足足有十多页,详细叙述了CAA五人小组从WMA跳槽之后,通过电视剧起家,以曲线追星的方式拉拢明星,逐渐发展出一套捆绑销售体系,短短15年时间就形成了全新而独特的企业经营理念的过程。 Reason that Kapoor the shock, is the thing that because in the Eric manuscript takes, as past Creative Artists Agency gold medal manager, he looked that can understand . Moreover the majority operates the technique to experience. But he does not have the ability the plans of these thing systems, forms one set of quite perfect Brokerage Firm management theory. 卡普尔之所以震惊,是因为艾瑞克稿件上提的东西,作为当年CAA的金牌经纪人,他看一眼就能看懂,而且大部分操作手法都经历过。但他却没有能力将这些东西系统的规划出来,形成一套比较完善的经纪公司经营理论。 Moreover, he is also very curious, how Eric knows these. 而且,他也很好奇,艾瑞克是如何知道这些的。 Reason that Creative Artists Agency persists in not going on the market, except for Michael beyond Ovitz individual operation concept, another important reason, to prevent the operational strategy revelation of Creative Artists Agency, once the company goes on the market, has to the investor public Creative Artists Agency massive information, Creative Artists Agency be in the lead in the advanced operation concepts of other established companies is taken by the match study very much easily. CAA之所以坚持不上市,除了迈克尔・奥维茨个人的经营理念之外,还有另外一个重要的原因,就是为了防止CAA的经营策略泄露,一旦公司上市,就不得不对投资人公开CAA的大量信息,那么,CAA领先于其他老牌公司的先进经营理念将很轻易被对手学取。 Modes of business operation of company cannot apply for the thing of patent, if other Brokerage Firm follow the example, then the Creative Artists Agency superiority will not exist. 一家公司的经营方式可不是能够申请专利的东西,如果其他经纪公司有样学样,那么CAA的优势将不复存在。 Swallowed throat unrestrainedly, Kapoor raised hand carefully the manuscript, asked: „Eric, are these you write?” 情不自禁地咽了一下喉头,卡普尔小心地扬了扬手中的稿件,问道:“艾瑞克,这些是你写的？” „Un, what wrong place in I want to let help me have a look to have, was right, Kapoor, you will not oppose that I do publish this article?” “嗯,我就是想让帮我看看里面有没有什么错误的地方,对了,卡普尔,你不会反对我把这篇文章发出去吧？” Kapoor shook the head hastily, the forced smile said: „If I am capable of summarizing these things, I already sent, why waits till the present. Eric, I could not understand you more and more, understanding that all theories that your above said I looked , but if made me end, I definitely am not actually able to start.” 卡普尔连忙摇了摇头,苦笑道:“如果我有能力总结出这些东西的话,我早就发出去了,何必等到现在。艾瑞克,我越来越看不懂你了,你上面说的所有理论我都看的明白,但要是让我来终结,我却完全无从下手。” Eric smiles had not explained that although this age, Creative Artists Agency one set of operational strategy has felt the mystery in other company eyes, even if other Brokerage Firm poach some manager from Creative Artists Agency, wants to obtain by illegal purchase its management plan , can only obtain not a comprehensive material. 艾瑞克只是笑笑没有解释,虽然这个年代,CAA的一套经营策略在其他公司眼中充满了神秘感,即使其他经纪公司从CAA挖走一些经纪人,想要套取其经营方略,也只能获得一份不全面的资料。 But regarding coming from Eric of later generation information large explosion time, the Creative Artists Agency operational strategy is not a how mysterious matter, remembers previous life, probably is 96 years of time, grew into colossus Creative Artists Agency that cannot be shaken brings to a attention of reporter, that reporter has spent for more than one year, collected the massive materials, completely completely unveiled the Creative Artists Agency mysterious veil, why the public were also suddenly enlighted in the past Creative Artists Agency helmsman Michael Ovitz will be evaluated Hollywood most to have the power and influence character. 但对于来自后世信息大爆炸时代的艾瑞克来说,CAA的经营策略并不是一件多么神秘的事情,记得前世,大概是96年的时候,已经成长为不可撼动的庞然大物的CAA引起一位记者的注意,那位记者花了一年多时间,搜集了大量资料,才完全将CAA的神秘面纱完全揭开,公众们也恍然大悟为什么当年CAA的掌舵人迈克尔・奥维茨会被评为好莱坞最有权势人物。 But at that time, Creative Artists Agency completely growth is a giant monster, even if builds its Michael Ovitz I want to challenge this giant beast, only ends up to turn out the fate that loses. 但那个时候,CAA已经完全成长为一头巨大的怪兽,即使一手打造它的迈克尔・奥维茨本人想要挑战这尊巨兽,也只落得铩羽而归的下场。 But Creative Artists Agency manager completely is components on Creative Artists Agency this huge machine. They can assist Creative Artists Agency to revolve unprecedented, but you must make components say the revolution principle of this huge machine, that can only obtain a draw conclusion from incomplete data result. Can say only completely thoroughly this set of management theory, it is estimated that has Michael Ovitz I, naturally, now were many Eric. 而CAA的经纪人完全就是CAA这台庞大机器上的一个个零件。他们能够协助CAA一往无前地运转下去,但你要让一颗零件说出这个庞大机器的运转原理,那只能得到一种盲人摸象的结果。唯一能够完全说透这一套经营理论的,估计只有迈克尔・奥维茨本人了,当然,现在多了一个艾瑞克。
To display comments and comment, click at the button