At noon, Firefly cinema city. 中午,萤火虫影城。 Eric and «Gravity» special effect director Robert Byron comes out from the work room of figure domain together, the plan had the lunch together, the cell phone resounds, the Eric connection said several, with Robert Byron distinguishes, arrives at himself in the cinema city office. 艾瑞克和《地心引力》的特效总监罗伯特・拜伦一起从数字领域的工作室里出来,原本打算一起去吃午餐,手机响起,艾瑞克接通说了几句,就和罗伯特・拜伦分别,来到自己在影城的办公室。 Opens the office door, saw that Elizabeth of career suit sits on the leather chair after own desk, holds a document to read flagrantly. 推开办公室门,就看到一身职业套装的伊丽莎白坐在自己办公桌后的皮椅上,捧着一份文件明目张胆地翻看着。 Eric walks, puts out a hand to bring the material in Elizabeth hand with a smile, by in table along teasing: „Bears a grudge with your Papa, doesn't need to move to here to come the office? Your family cinema city that big place.” 艾瑞克走过去,笑着伸手将伊丽莎白手中的资料拿过来,靠在桌沿调侃道:“就算和你爸爸怄气,也不用把办公室搬到我这里来吧？你们家影城那么大地方。” Listens to Eric to love to talk about somebody's most vulnerable points, Elizabeth the pulling a long face egg, she runs immediately New York for one week, cannot prevent some wonderful female in the Fox TV Network assignment. 听艾瑞克哪壶不开提哪壶,伊丽莎白顿时绷起脸蛋,她跑去纽约一周,到底还是没能阻挡某个奇女子在福克斯电视网任职。 „Said that must give me Fox here service, snort|hum, when I do not know that the control is crazy,” was complaining furiously, Elizabeth caught the eye and stared Eric: „You are also control crazily, your men are control crazily.” “都说要把福克斯这边的业务交给我了,哼,当我不知道么,控制狂,”气哼哼地抱怨着,伊丽莎白抬眼又瞪了艾瑞克一下:“你也是控制狂,你们男人都是控制狂。” „You understand finally this brutal fact,” Eric drew the leather chair to oneself in front, bent down to hold the cheek of girl to kiss, said with a smile: „Now is very disappointed to the world, wants to retaliate the society?” “你终于明白这个残酷的事实了,”艾瑞克将皮椅拉到自己面前,俯身捧起女郎的脸蛋吻了下,笑道:“现在是不是对世界很失望,想要报复社会？” A Elizabeth crooked head, opened mouth to bite a finger of Eric, the look threat has given a tongue-lashing Little Bai tooth. 伊丽莎白一歪脑袋,张嘴咬住艾瑞克的一根手指,眼神威胁地呲了呲小白牙。 Eric fearless does not draw back slightly instead enters, has extended a finger in the past. 艾瑞克丝毫无惧地不退反进,又伸了一根手指过去。 Realized the girl who Eric attempts loosens his finger hastily, bah bah two, the grievance said: „Your this hateful fellow, you also bullies me.” 意识到艾瑞克企图的女郎连忙松开他的手指,又呸呸两声,才委屈道:“你这个可恶的家伙,你也欺负我。” „Was good, is not angry,” check of Eric from the desk in extracted paper towel to scratch the hand, said with a smile: „Is hungry, do we eat meal first?” “好了,不生气了,”艾瑞克从办公桌下面格子里抽出一张纸巾擦了擦手,笑道:“饿不饿,我们先去吃饭？” Elizabeth shakes the head, somewhat sets at the air/Qi saying: „It is not hungry, I plan to diet for day, you accompany me.” 伊丽莎白摇头,有些置气地说道:“不饿,我打算节食一天,你陪我。” Eric is intent moves very much instigates saying: „Or diets for one week, you write the will first, remembers that leaves me the summit villa, of Trousdale manor gave Julia to be good.” 艾瑞克很是意动地怂恿道:“要不节食一星期吧,你先写好遗嘱,记得把山顶别墅留给我,特劳斯代尔庄园的那栋就给茱莉亚好了。” Elizabeth turned a big supercilious look: „You want to result in beautiful.” 伊丽莎白翻了个大大的白眼:“你想得美。” Eric sees similar that her small flame extinguishes, said: „Or exits to eat?” 艾瑞克见她小火苗熄的差不多,道:“要不出去吃？” „Now is not really hungry, wait a minute,” Elizabeth shrank shrinking toward the leather chair, lifts the chin to hint the computer screen on tabletop: „Therefore, you and Julia can make a bet with this and me?” “现在真不饿呢,等一会儿,”伊丽莎白朝皮椅里缩了缩,抬起下巴示意桌面上的电脑屏幕:“所以,你和茱莉亚要拿这个和我打赌啊？” Eric turned head to look at the eye, discovered was shining what on the computer screen demonstrated was the «The Blair Witch Project» subject website. 艾瑞克扭头看了眼,才发现亮着的电脑屏幕上显示的是《女巫布莱尔》的主题网站。 The «The Blair Witch Project» operation small team is very competent, in addition the resource support of Firefly, is only three days of time, has made the subject website of movie. 《女巫布莱尔》的运营小团队还是非常能干的,再加上萤火虫的资源支持,只是三天时间,就将影片的主题网站做了出来。 Several days ago gave small team to explain the operation mentality of viral marketing approximately, Eric again has not put too many thoughts on this matter. 几天前大致给小团队讲解了一下病毒营销的运作思路,艾瑞克就没有再放太多心思在这件事上面。 Had once created the false documentary film of Box Office miracle regarding this, what Eric are more is only section of Hu Xintai as well as works as a volunteer at heart, if can be successful, naturally is happy, failed did not matter. After all, the Firefly system develops the present scale, the open and aboveboard management can go a step further, pursue these being opportunistic methods only meet the gain does not equal the loss. 对于这部曾经创造了票房奇迹的伪纪录片,艾瑞克更多的只是截胡心态以及一些玩票心里,如果能够成功,自然是皆大欢喜,失败了也无所谓。毕竟,萤火虫体系发展到现在的规模,堂堂正正经营才能更进一步,过于追求这些取巧手段只会得不偿失。 Moreover, if according to once historical development, this movie were bought and successful operation by the artisan company, but North America will obtain 140 million USD Box Office. 而且,如果按照曾经的历史发展,这部影片被艺匠公司买下并成功运营,只是北美就将获得1.4亿美元票房。 The North America every year movie view filmmaker counts is actually very fixed, in recent years North America Box Office scale because the price just broke 7 billion USD critical junctions. 140 million USD Box Office, quite in 1/50 of North America Box Office total amount, this sum of money was taken away by the artisan, other Hollywood Film Studio have naturally been short of the 140 million USD income. According to the market share of Firefly system, this was equal to that amasses money from the Firefly hand, Eric naturally cannot want. 北美每年的电影观影人数其实一直都是非常固定的,最近几年北美票房规模才因为票价上涨刚刚突破70亿美元大关。1.4亿美元票房,就相当于北美票房总额的1,这笔钱被艺匠拿走,好莱坞其他电影公司自然也就少了1.4亿美元的收入。按照萤火虫体系的市场占有份额,这等于从萤火虫手中抢钱,艾瑞克自然不会愿意。 Naturally, Eric wanted to duplicate the «The Blair Witch Project» once marketing pattern, has other intentions: „This is a marketing tests, I want to demonstrate the formidable dissemination ability of Internet channel to the field. You know that traditional advertisement put in the customer also to be full of the question to the effect of Internet advertisement, if this matter can be successful, I think to have more people to approve the Internet advertisement platform.” 当然,艾瑞克想要复制《女巫布莱尔》曾经的营销模式,也有着其他一些意图:“这是一次营销实验,我想要向业界展示一下互联网渠道的强大传播能力。你知道的,很多传统广告投放客户对互联网广告的效果还充满了质疑,如果这件事能够成功,我想会有更多人认可互联网广告平台。” „I just read the information in this website, if not know that beforehand all matters are false, I have almost believed that” Elizabeth said: „But, you think really this movie can sell 100 million USD Box Office, Julia tells me saying that film was simply rotten thoroughly.” “我刚刚读了这个网站上的信息,如果不是事先知道所有事情都是假的,我差点都相信了,”伊丽莎白道:“不过,你真的认为这部电影能卖1亿美元票房,茱莉亚告诉我说,片子简直烂透了。” „Perhaps, Hollywood may never lack the miracle.” “说不定啊,好莱坞可从来不缺少奇迹。” The Elizabeth pupil transferred the revolutions, cunning say|way: „This, makes about that gambling, my following Oh, if you lost, you must help Fox make a movie.” 伊丽莎白眸子转了转,狡黠道:“这样的话,关于那个赌约,我就接下来哦,如果你输了,你要帮福克斯拍一部电影。” „If I did win?” “如果我赢了呢？” „I helped Firefly make a movie to be good.” “那我就帮萤火虫拍一部电影好了。” „You determined that you will make movie?” “你确定你会拍电影？” „Naturally,” Elizabeth lifts the chin proud: „I am the proper media specialized graduate, like some people, the university has not gotten up.” “当然,”伊丽莎白骄傲地抬起下巴:“我可是正经的传媒专业毕业生呢,不像有些人,大学都没上过。” Eric shrugs indifferently, says with a smile: „Good, but you must know, person who in Hollywood, everybody does not have the culture, the talent of going to college will be despised.” 艾瑞克无所谓地耸耸肩,笑道:“好吧,不过你要知道,在好莱坞,大家都是没文化的人,上过大学的才会被鄙视。” „, Your this is the envy,” Elizabeth has hit on Eric gently, continues to change to the «The Blair Witch Project» topic, said: „, This movie, you matter that when has really propagandizes, once were exposed, should very be troublesome?” “啊呸,你们这是嫉妒,”伊丽莎白轻轻在艾瑞克身上打了下,继续转到《女巫布莱尔》的话题上,道:“还有啊,这部电影,你们当真实发生的事情来宣传,一旦被揭破,应该会很麻烦吧？” „Yes,” Eric said: „Therefore, before screening, company ahead of time will definitely state that this is only a movie marketing.” “是啊,”艾瑞克道:“所以,上映之前,公司肯定会提前声明这只是一次电影营销的。” About this issue, Eric has considered similarly. 关于这个问题,艾瑞克同样考虑过。 Once artisan Film Studio was only door small family, confused falsehood with the truth has played all people, afterward media also focused the vision at the Box Office miracle of «The Blair Witch Project» creation, and nobody investigated that artisan company this was deceives the nature obviously the marketing means. 曾经的艺匠电影公司只是小门小户,以假乱真地将所有人耍了一把,后来的媒体也都将目光聚焦在《女巫布莱尔》创造的票房奇迹上,并没有人追究艺匠公司这明显是欺骗性质的营销手段。 The artisan company can such do, Firefly is not good. 艺匠公司可以这么做,萤火虫却不行。 This actually is also «The Blair Witch Project» duplication once Box Office of Eric one that to reason succeeded does not report too expects greatly. 这其实也是艾瑞克对《女巫布莱尔》复制曾经的票房成功并不报太大期望的原因之一。 The Firefly goal is too big, once «The Blair Witch Project» Box Office obtains once more successfully, the company also does not have to clarify ahead of time, that definitely will be seized by countless people does not put. In North America this type was stared several to get in a social environment of lawsuit, Firefly will face a series of lawsuits absolutely. 萤火虫的目标太大,一旦《女巫布莱尔》的票房再次获得成功,公司又没有提前进行澄清,那肯定会被无数人揪住不放。在北美这种被人瞪上几眼都能打上一场官司的社会环境里,萤火虫绝对会面临一连串诉讼。 Elizabeth also asked: „When do you plan to screen?” 伊丽莎白又问道:“那你打算什么时候上映？” „Looked that the situation said again,” Eric thinks, said: „This kind of topic, fermented for one month to be almost enough, the curiosity of time too long audience will also cool, may place in March.” “看情况再说,”艾瑞克想了想,道:“这样一个话题,酝酿一个月时间差不多就足够了,时间太长观众的好奇心也会冷却,或许会放在三月份。” Since works as a volunteer, Eric definitely not «The Blair Witch Project» will place summer the files and so on popular running schedule. 既然只是玩票,艾瑞克肯定也不会将《女巫布莱尔》放在暑期档之类的热门档期。 Chatted several, Eric puts out a hand to draw from the chair Elizabeth, said: „Walks, goes to that side the Venice beach.” 聊了几句,艾瑞克伸手将伊丽莎白从椅子上拉起来,道:“走吧,去威尼斯海滩那边。” Elizabeth also no longer refuses, to pull the arm of Eric to go out of the office together, said: „Was right, tomorrow evening Golden Globe Award ceremony, do you go?” 伊丽莎白也不再拒绝,挽着艾瑞克的手臂一起走出办公室,又道:“对了,明天晚上的金球奖典礼,你去吗？” Eric shakes the head directly: „Does not go.” 艾瑞克直接摇头:“不去。” One year, Hollywood may be called magnificent in the Box Office progress at the commercial movie making, not only had «Charlie's Angels 3» and «Mission: Impossible 3» and «star pre-war biography 1: Spirit the super heavy case bombs of threat» these global 1 billion ranks, moreover presented such as «Ring» such Box Office dark horse. 刚刚过去的一年,好莱坞在商业电影上取得的票房成绩堪称辉煌,不但拥有《霹雳娇娃3》、《碟中谍3》、《星战前传1:幽灵的威胁》这些全球10亿级别的超级重磅炸弹,而且还出现了诸如《午夜凶铃》这样的票房黑马。 Compares, the Hollywood last year literary film market appeared gloomily does not have the light, this has also accomplished a recent most mediocre award item year. 相比起来,好莱坞去年的文艺片市场就显得暗淡无光,这也造就了最近几年来最平庸的一个奖项年。 This promulgation season, two seem like the popular movies, «Horse Language» or «Elizabeth», was far from a few years ago «Forrest Gump» and «Schindler's List» and «Saving Private Ryan» and other movies appears favored. 这个颁奖季,两部看似热门的影片,无论是《马语者》还是《伊丽莎白》,都远远没有前些年《阿甘正传》、《辛德勒的名单》、《拯救大兵瑞恩》等影片显得众望所归。 Eric does not have any interest including this year's Oscar, is disinclined to collect the liveliness of Golden Globe Award. 艾瑞克连今年的奥斯卡都没有任何兴趣,也就更懒得去凑金球奖的热闹。 As expected, under the Miramax strong public relations, next day Golden Globe Award, «Horse Language» has taken the majority of award nomination with ease, the «Elizabeth» dramatic team has Kate Blanchette has attained Golden Globe Award plot class best Heroine successfully, this is because «Horse Language» has not had the reason of competition in this award item with Blanchette. 不出所料,在米拉麦克斯的强势公关下,第二天的金球奖,《马语者》轻松拿下了大部分奖项提名,《伊丽莎白》剧组只有凯特・布兰切特成功拿到了一个金球奖剧情类最佳女主角,这还是因为《马语者》并没有在这个奖项上与布兰切特产生竞争的缘故。 In Oscar nomination list that afterward announced that «Horse Language» also led this Oscar by 10 nominations. 随后公布的奥斯卡提名名单中,《马语者》也以10项提名领跑这一届奥斯卡。 This year's Golden Globe Award conducted the time is on January 29, on January 31, the 33 rd Super Bowl finals were held in Florida Miami, this was also Fox TV Network attains the second retransmission after Super Bowl admission ticket. 今年的金球奖举办时间是1月29日,紧接着的1月31日,第33届超级碗决赛在弗罗里达州迈阿密举行,这同时也是fox电视网拿到超级碗入场券之后的第二次转播。 The biggest spotlight of this Super Bowl advertisement is the advertisement of that a series of new science company, Yahoo, Microsoft, Cisco, Amazon, Intel and other mainstream new science companies is going on stage without doubt, the intensity seemed the people completely has been at the age of the Internet. 这一届超级碗广告的最大亮点无疑是那一连串新科技公司的广告,雅虎、微软、思科、亚马逊、英特尔等主流新科技公司纷纷登场,密集程度好似人们已经完全处在了互联网时代。 However, these, the «Iron Man» preview attracted the massive attention as before. 不过,在这其中,《钢铁侠》的预告片依旧吸引了大量的眼球。 30 seconds of Super Bowl advertising reels are naturally impossible to install the too multi-information, fights armor except for Iron Man of glance, the audience most loves to talk about, without doubt Eric this Tony Stack's actor. 30秒的超级碗广告片自然不可能装下太多信息,除了惊鸿一瞥的钢铁侠战甲,观众最为津津乐道的,无疑还是艾瑞克这位托尼・斯塔克的扮演者。 Although after putting on make-up, in the movie the deep maroon hair is gathering Tony of beard Eric in Stack and reality looks like completely is two people, the makings have greatly are very different, but many people cannot help but crazily discussed inside and outside various common grounds of these two roles as before. Naturally, Eric as North America and even the entire world in history richest super rich and powerful people, plays an actor of movie personally, this similarly also becomes the focal point that many people disputed. 虽然经过化妆,影片里深栗色头发蓄着胡须的托尼・斯塔克与现实中的艾瑞克看起来完全就是两个人,气质也有很大不同,但很多人依旧不由自主地疯狂讨论起戏里戏外这两位角色的各种共同点。当然,艾瑞克身为北美乃至整个世界有史以来最富有的超级富豪,亲自出演一部电影的男主角,这同样也成为很多人争议的焦点。 Various related topics on Internet have attacked and occupied the web portal topic ranking for several days. 互联网上的各种相关话题短短几天就攻占了门户网站的热门话题排行榜。 Several days, Firefly Group also officially has put afterward in the «Iron Man» first model of television in various Major TV Network gave advance notice that before indicating the movie screens, oncoming of final stage large-scale propaganda. Some hosts of movie create with supporting role also start to appear fragmentarily in some television talk shows, is three months later screening carries on preheating. 随后几天,萤火虫集团也正式在各大电视网投放了《钢铁侠》的第一款电视预告,预示着影片上映前最后阶段大规模宣传的来临。电影的一些主创和配角也开始零星出现在一些电视脱口秀当中,为三个月后的上映进行预热。 «Iron Man» starts the conventional film promotion at the same time, on the Internet, Maryland also in unknowingly disseminates after several university students visit Blair sorceress the mysterious missing hearsay. 《钢铁侠》开始常规电影宣传的同时,互联网上,马里兰州一则关于几位大学生探访布莱尔女巫后神秘失踪的传闻也在不知不觉中散播开来。 The viral marketing biggest premise is a topic as well as one of the enough attraction eyeball sufficiently the reciprocal network that this topic disseminates. 病毒营销最大的前提便是一个足够吸引眼球的话题以及一张足以将这一话题散播开来的交互网络。 North America middle class light life as well as routinely the exploration to the inborn hope that experiences dangers, lets them cannot help but to that several ‚missing’ the university student has produced the intense curiosity, this has satisfied the eyeball effect premise of viral marketing. 北美中产阶级按部就班的平淡生活以及对探秘历险的天生渴望,让他们不由自主地对那几位‘失踪’的大学生产生了强烈的好奇,这就满足了病毒营销的眼球效应前提。 On the other hand, in Internet prevalence degree highest the country as the world, when many other local people also not too clear personal computer is any thing, the North America Internet prevalence degree pursued the television and videocorder, in 1998 the global PC sales volume achieved 93 million, seven cd centralized in North America. 另一方面,作为世界上互联网普及程度最高的国家,在其他很多地区民众还不太清楚个人计算机到底是什么东西时,北美的互联网普及程度已经直追电视机和录像机,1998年全球pc销量达到93000000台,其中七cd集中在北美。 At the end of last year, the North America Internet user quantity broke the 100 million critical junction, was equal to one-third of North America total population, surpassed the 100 million user group, has given the The Blair Witch Project event by enough popularity foundation. 去年年底,北美的互联网用户数量就已经突破了一亿大关,相当于北美总人口的1,超过一亿的用户群,也给了女巫布莱尔事件以足够的人气基础。 Two types of essential elements prepared, in addition all insiders have signed the perfect security contract, and nobody jumps to see through the truth in this process, therefore, the The Blair Witch Project hearsay also gradually evolves Internet virus storm. 两种关键元素相齐备,再加上所有知情人士都已经重新签署了完善的保密合约,并没有人在这个过程中跳出来拆穿真相,于是,女巫布莱尔的传闻也逐渐地进化成一股互联网病毒风暴。 «The Blair Witch Project» subject website during announcement detailed story background material, but also continues to emit the Maryland locally-stationed forces the search and rescue information, the insider record, the time following progress wait/etc. all kinds of news, material that these confuse falsehood with the truth all and greatly widespread curiosity. 《女巫布莱尔》主题网站在公布详细故事背景资料的同时,还持续放出马里兰州当地驻军的搜救信息、知情人笔录、时间后续进展等等五花八门消息,这些以假乱真的材料无一不及其更大广泛的好奇心。 Short one week of time, had the curious explorer toward the story shoots Maryland Bukes Vyell small town accumulation of «The Blair Witch Project», inquires to the small town residents of being confused with the The Blair Witch Project related news. 短短一周时间,就已经有好奇的探险者朝《女巫布莱尔》的故事拍摄地马里兰州布克什维尔小镇聚集,向一头雾水的小镇居民们打探与女巫布莱尔相关的消息。 As this matter gets stronger and stronger, the Maryland local government even has to come forward to spike a rumour, but in various conspiracy theories regarding middle North America people naturally cannot believe that from infancy to maturity the official of government explained that event as before quick fermentation. 随着这件事愈演愈烈,马里兰州当地政府甚至不得不出面辟谣,但从小到大在各种各样阴谋论围绕当中的北美民众自然不会相信政府的官方解释,事件依旧快速发酵着。 Saw development speed of this matter imagines is rapid, Eric then decided the release date determination of «The Blair Witch Project» quickly on March 5. 眼看这件事的发展速度比自己想象的还要迅速,艾瑞克很快便决定将《女巫布莱尔》的上映日期确定在3月5日。 However, to be cautious, Eric also only arranged 200 to operate the picture silver screen for this movie, in any event, according to the current matter development, even if before screening, carried on the fact to clarify to the public, most people's interest to this topic reduced greatly, wants to come Firefly also to be able slightly to gain one. 不过,为了谨慎起见,艾瑞克也只为这部影片安排了200块开画银幕,无论如何,按照目前的事情发展,即使上映之前对公众进行了事实澄清,大部分人对这一话题的兴趣大减,想来萤火虫也能小小地赚上一笔。 On the other hand, although is only 200 operates the picture silver screen, but in fact, with original space and time in artisan company, in first week, only then the ability is «The Blair Witch Project» collects few more than 20 to screen compared with the theater, 200 silver screens without doubt are the great writers, this has shown actually also the Hollywood big company ingrained inside story. 话又说回来,虽然只是200块开画银幕,但实际上,与原时空中艺匠公司在首周只有能力为《女巫布莱尔》筹集到寥寥20多家上映影院相比,200块银幕无疑已经是大手笔,这其实也展现了好莱坞大公司根深蒂固的底蕴。 Because is Oscar lunar year in which the last month has 29 days, should very lively Hollywood in February, this year also appear lonely. 由于是奥斯卡小年,原本应该非常热闹的好莱坞二月份,今年也显得冷清许多。 Eric is continuing the late work of «Gravity» routinely. Meanwhile, in late February, to complete AOL and transfer transaction of clover fund that 3.1% stock, Eric found time to fly New York once more. 艾瑞克按部就班地继续着《地心引力》的后期工作。同时,在二月下旬,为了完成美国在线与三叶草基金旗下那3.1%股票的转让交易,艾瑞克再次抽空飞到了纽约。 On February 16, underwent the less than half year negotiations, AOL and Time Warner finally initially achieved the merge draft, so long as takes back the AOL stock that in the Firefly Group hand has directly, both sides on formally to the outside will announce the merge news, and merger will submit to the federation trades the committee to verify. 2月16日,经过了小半年时间的谈判,美国在线与时代华纳终于初步达成了合并草案,只要收回萤火虫集团手中直接持有的美国在线股票,双方就会正式对外宣布合并消息,并将合并案递交给联邦交易委员会进行审核。