„Indeed, even if the information industries development speed recent makes all people feel the exclamation, but we cannot deny that the development of this industry is also at very frail seedling time, the investment is enormous, delivers is very small, many people therefore extremely look at the fading new technology industry the prospect.” “诚然,即使信息产业最近几年的发展速度让所有人感到惊叹,但我们不能否认,这一产业的发展还处在非常脆弱的幼苗时期,投入极大,产出却很小,很多人因此极度看衰新科技行业的前景。” „But, recalls forward for 100 years, we will discover, when the generator and internal combustion engine just appeared, similarly does not have many people to expect that the electric power will become one of most primary energies the modern people will live, nobody can expect 100 years later the global car inventory will achieve the 500 million stage, almost will be equal to global every ten people have car. Therefore, far over 100 years ago the time in this technological progress and promoted speed, we have the reason to believe that in the near future, with the information industries related all domains, will become like the basic necessities of life in the average person life the essential part. Therefore, perhaps the development of Firefly system, in the person eyes has achieved an pinnacle outside, but in my opinion, this merely is only a start.” “不过,向前回溯100年,我们会发现,当发电机和内燃机刚刚出现时,同样没有多少人预料到,电力会成为现代人生活的最主要能源之一,也没有人能预料到100年后全球的汽车保有量会达到5亿台,几乎相当于全球每十个人就拥有一辆汽车。所以,在这个科技发展和推广速度远超100年前的时代,我们有理由相信,在不远的将来,与信息产业相关的所有领域,都将如衣食住行般成为普通人生活中必不可少的一部分。因此,萤火虫体系的发展,在外人眼中或许已经达到了一个极致,但在我看来,这仅仅只是一个开始。” In the Firefly Burbank Headquarters big conference room, in the vision gaze of people, Eric observes the situation for one week, on the face is hanging the self-confident smile , to continue saying: „Perhaps, has in the will of the people to have the doubts, Eric, you so be outspoken make a clean breast to the Firefly system future plan yourself, was not worried that will be duplicated?” 萤火虫伯班克总部的大会议室里,在众人的目光注视中,艾瑞克环视一周,脸上挂着自信的微笑,继续道:“或许,有人心里会产生疑惑,艾瑞克,你把自己对萤火虫体系未来的规划如此毫无保留地和盘托出,难道就不担心会被人复制吗？” In everybody's chuckle sound, Eric shakes the head quickly, said: „Said, I was not worried that because of Yahoo, Cisco and Nokia these Firefly system companies, has built a very solid foundation for our future, our many competitors even are also at the confused conditions. Moreover, in this world, the business planning is actually a very inexpensive thing, I want in all people of sitting, to make one to come out compared with more careful enterprise development mentality that I just described easily reasonably.” 大家的轻笑声中,艾瑞克很快摇头,道:“说真的,我一点都不担心,因为雅虎、思科、诺基亚这些萤火虫体系公司,已经为我们的未来打下了一个非常坚实的基础,我们的很多竞争对手甚至都还处在迷茫状态。而且,在这个世界上,商业规划其实是一种非常廉价的东西,我想在坐的所有人,都能够轻易做出一份比我刚刚描述的更加合理更加细致的企业发展思路出来。” „But, wants to become the reality a business planning, needs too many too many investments, in this process, an enterprise will often be limited by the technology, was disturbed by the capital, receives the fetter that the team execution is insufficient, each factor possibly caused a creative company midway die young. But in Firefly, so long as we have the common idea and goal, then, you can show your ability heartily, but I will use help everybody solve all extra worries fully. In recent years, I believe that I have proven this point to everybody.” “但是,想要将一份商业规划变为现实,就需要太多太多的投入,这个过程中,一家企业往往会受到技术的限制,受到资本的干扰,受到团队执行力不足的束缚,这其中每一种因素都可能导致一家创意十足的公司中途夭折。但在萤火虫,只要我们有着共同的理念和目标,那么,你就可以尽情地施展自己的才能,而我会倾尽全力帮助大家解决所有的后顾之忧。这些年来,我相信我已经向大家证明了这一点。” „Finally,” the Eric expression is more serious, withdraws slightly one step, looks to all people, said: „Although does not have the liquor, is unable to raise glass, but, wish us to walk as before together.” “最后,”艾瑞克表情更加郑重,稍微退后一步,望向所有人,道:“虽然没有酒,无法举杯,但,依旧愿我们一起走下去。” Whish. 哗哗哗。 In the conference room, is in the speaker of long-distance display monitor, the warm applause flash has made a sound uniform. 无论是会议室内,还是远程显示屏的扬声器里,热烈的掌声一瞬间整齐划一地响了起来。 After speech of Eric, the numerous position management of Firefly system starts or long or summarizes own responsible company short in this year the development situation, then discussions about various Firefly system development trend subjects. 艾瑞克的发言之后,萤火虫体系的众位高管开始或长或短地总结自身负责公司这一年来的发展状况,接下来是关于各种萤火虫体系未来发展议题的讨论。 Ten o'clock of conference time in the morning from Los Angeles starting from, because extremely in dedicated, has continued night eight o'clock, in the entire process no one has mentioned the matter of lunch or rest. 会议从洛杉矶西部时间上午十点钟开始,由于太过于专注,一直持续到了夜晚八点钟,整个过程中谁也没有提起午餐或休息的事情。 Until the curtain of night arrives thoroughly, the last topic discussion about mobile communications network ended, in the condition that Eric in all people have not given full expression summarized: „Although is somewhat hasty and short, but I have to announce that ended today's conference, believes that everybody obtained own sensibility and harvest, I as soon as possible will also make the person reorganize today's detailed conference to record to transmit to everybody. Then, finally, a minor matter, hopes that everybody can give the coordination.” 直到夜幕彻底降临,最后一个关于移动通信网络的话题讨论结束,艾瑞克才在所有人意犹未尽的状态中总结道:“虽然有些仓促和短暂,但我不得不宣布,今天的会议到此结束,相信大家都已经得到了自己的感悟和收获,我也会尽快让人整理出今天的详细会议记录发送给各位。那么,最后,还有一件小事,希望大家能够给予配合。” ...... …… Firefly has not concealed in the system outward high-level meeting news, when the media have not unearthed the detail of this meeting with enough time, a series of causes a stir in the Hollywood inside and outside news one after another to spread from various companies of Firefly system. 萤火虫并没有对外隐瞒体系内高层的这次聚会消息,不过,当媒体还没有来得及挖掘这次聚会的详细内容时,一系列轰动好莱坞内外的消息就陆续从萤火虫体系的各家公司传出。 First, second day of this meeting, the Qualcomm management then holds the press conference, announced that will disinvest from the company and Sony group joint capital tenable CDMA handset factory in the near future, both sides will cooperate no longer in the future. 首先,这次聚会的第二天,高通公司管理层便召开新闻发布会,宣布将于近期从公司与索尼集团合资成立的CDMA手机制造工厂撤资,双方未来将不再合作。 The reason that although Qualcomm gives is this company plans to give up the end product, concentrates on the technology licensing and chip research and development service, but, considered the 《Pirates of the Caribbean》 script event that just had, all people sensitively smelled an obvious pointed aura. 虽然高通给出的理由是这家公司打算放弃终端产品,专注于技术授权和芯片研发业务,不过,考虑到刚刚发生的《加勒比海盗》剧本事件,所有人都敏感地嗅到了一丝明显的针对性气息。 It is well known, as one of the world-class electronic products profession giants, Sony has opened since the Digital Age, throughout has not given up marching the plan of cell phone domain. Even, when to afterward, the Sony cell phone service after the multiple attempt ended in failure as before, by the technical superiority, it as before is in the world one of the most important high-end cell phone primary device suppliers. 众所周知,作为世界级电子产品行业的巨头之一,索尼从数字时代开启以来,就始终没有放弃过进军手机领域的计划。甚至,到了后来,索尼手机业务经过多次尝试依旧以失败告终时,凭借技术优势,它依旧是世界上最重要的高端手机元器件供应商之一。 Cooperation of Qualcomm and Sony in handset, even is earlier before Firefly invests into the Qualcomm biggest shareholder. 高通与索尼在手机制造方面的合作,甚至还早于萤火虫投资成为高通最大股东之前。 After this, because is the reason of Firefly system, the relation of Qualcomm and Nokia deepens gradually, the cooperation with Sony therefore unceasingly was also being desalinated. 在这之后,由于同属萤火虫体系的缘故,高通与诺基亚的联系逐渐加深,与索尼的合作关系也因此在不断地被淡化。 At this time, is sparing no effort to develop own cell phone service in global all electronics manufacturers the critical moment, almost monopolized Qualcomm of CDMA technological patent to kick aside Sony thoroughly, marched the plan of handset domain regarding Sony without doubt is a very serious attack. 此时,在全球所有电子厂商都在不遗余力拓展自身手机业务的关键时刻,几乎垄断了CDMA技术专利的高通彻底将索尼一脚踢开,对于索尼进军手机制造领域的计划无疑是一次非常严重的打击。 If Qualcomm stops with cooperation of Sony in cell phone service is also only demonstration of authority, a series of news that afterward group Hollywood spreads rapidly, then appears earth-shaking. 如果高通停止与索尼在手机业务方面的合作还只是一个下马威的话,随后集团好莱坞迅速传开的一系列消息,则更加显得石破天惊。 Following several days, several news spread from Firefly Group one after another. 接下来几天,几则消息陆续从萤火虫集团内部传出。 News has it that the Firefly Group high level indicated personally that purchased since the date of 《Pirates of the Caribbean》 script following Sony Film Industry, all media platforms of Firefly system, including public TV Network, the cable TV, broadcasting station, the web portal all channels, no longer will accept any advertisement order from Sony Film Industry product any movie. 据传闻,萤火虫集团高层亲口表示,继索尼影业收购《加勒比海盗》剧本之日起,萤火虫体系的所有媒体平台,包括公共电视网、有线电视、电台、网络门户等所有渠道,都将不再接受任何来自索尼影业出品任何电影的广告订单。 This news creates the gravity of impact on Sony Film Industry, can be inferred from the configuration proportion of Hollywood movie marketing budget, in Hollywood, an advertisement marketing budget of movie, only then 20% deliveries in outdoor billboard and theater patch advertisement non- media channel domains, surplus 80% spend in public TV Network, the cable TV, newspaper and on broadcasting station these media channels. 这份消息对索尼影业造成冲击的严重性,从好莱坞电影营销预算的组成比例就可见一斑,在好莱坞,一部电影的广告营销预算,只有20%投放在室外广告牌、影院贴片广告等非媒体渠道领域,剩余的80%都花费在公共电视网、有线电视、报纸、电台这些媒体渠道上。 It can be said that once the news is true, even if far from by the situation that the media force out, but following, Sony Film Industry will distribute the aspect at the movie absolutely becomes will also be hard to start. 可以说,消息一旦属实,即使谈不上被媒体封杀的地步,但接下来,索尼影业在电影发行方面也绝对会变得举步维艰。 Moreover, this had not finished, shortly after this news spreads, Hollywood major Brokerage Firm one after another receive the notice, was purchases since the date of 《Pirates of the Caribbean》 script following Sony Film Industry as before, all participated in Sony Film Industry movie the Director, Actor, producer and other hosts of creating, Firefly system major Film Studio within five years, no longer will carry out all forms of cooperation with the opposite party. 而且,这还没有结束,在这条消息传出后不久,好莱坞各大经纪公司就陆续接到通知,依旧是继索尼影业收购《加勒比海盗》剧本之日起,所有参与索尼影业电影的导演、演员、制片人等主创,萤火虫体系旗下各大电影公司在五年之内,都将不再与对方进行任何形式的合作。 This news is without doubt more direct and intense regarding shock of entire Hollywood. 这一消息对于整个好莱坞的震撼无疑更加直接而强烈。 In recent years, the powerful of Firefly system in Film Industry service, means similarly that the Firefly system is having highest-quality a number of superior opportunities regarding the Hollywood film-maker. 最近几年,萤火虫体系在电影业务方面的强势,同样意味着,萤火虫体系拥有着对于好莱坞电影人来说最优质的一批上位机会。 If because of cooperation with Sony Film Industry, causes within the following five years cannot obtain any Firefly system Film Studio to direct or the participating performance opportunity, in addition the Firefly system to Sony forcing out of Film Industry in media marketing, can want to see, the film-makers of many having a bright future will therefore be quiet. 如果因为与索尼影业的合作,导致接下来五年之内都得不到任何萤火虫体系电影公司的执导或者参演机会,再加上萤火虫体系对索尼影业在媒体营销方面的封杀,可以想见,很多前途远大的电影人都将因此沉寂下来。 Therefore, these two news, entire Hollywood seethes with excitement. 因此,这两条消息一出,整个好莱坞都沸腾起来。 Suddenly, to try to prove the authenticity of these two news, Firefly Group and Metro Goldwyn Mayer group and Fox group three company all management become the objects who the media have besieged and pursued to block off crazily. The media of North America, Europe and even Far East are also paying close attention to the development of situation. 一时间,为了求证这两条消息的真实性,萤火虫集团、米高梅集团、福克斯集团三家公司所有高管都成了媒体疯狂围追堵截的对象。北美、欧洲乃至远东的媒体也都密切地关注着事态的发展。 Although all people have not thought of Firefly Group because script was snatched to have the so intense response, but, does not have many people to dare to take risk to confirm the authenticity of these two news personally. 虽然所有人都没有想到萤火虫集团会因为一个剧本被抢而产生如此激烈的反应,不过,却没有多少人敢亲自冒险验证这两条消息的真实性。 For several days, Sony Film Industry is at the movie project of earlier mounting phase falls into the stagnation, Director and Actor that originally looked for announced withdraw. 短短几天时间,索尼影业所有正处在前期筹备阶段的电影项目都陷入停滞,原本正在物色的导演和演员纷纷宣布退出。 At the manufacture stage movie condition more awful, majority of dramatic teams from top to bottom Director or Actor, almost do not have any thoughts to place at the movie again, the leads of many project start to discuss whether can also terminate the contract with Sony Film Industry, these immaterial supporting roles have no scruples, looks for various reasons to withdraw from the dramatic team, and does not hesitate to propose the compensation, hopes that the actor's pay that shoots completes deleted from the movie. 正处于制作阶段的影片状态则更加糟糕,大部分剧组从上到下无论是导演还是演员,几乎都没有任何心思再放在电影上,很多项目的主角都开始讨论是否还能够与索尼影业解除合约,那些无关紧要的配角就毫无顾忌,纷纷寻找各种理由退出剧组,并且不惜主动提出补偿,也希望将自己已经拍摄完成的戏份从影片中删除。 Facing so awful aspect, after short Mongolian circle, Sony suddenly also becomes is in chaotic situation. 面对如此糟糕的局面,短暂的蒙圈之后,索尼内部一时间也变得鸡飞狗跳。 Almost cannot believe that at present Howard of fact Stringer jumped immediately, accuses Firefly Group this angrily is carrying on the improper blind competition, and claimed that Sony Film Industry will be Firefly Group the monopoly practice will file the lawsuit not at any cost. 几乎不敢相信眼前事实的霍华德・斯特林格在第一时间就跳了出来,愤怒地指责萤火虫集团这是在进行不正当的恶性竞争,并声称索尼影业将不惜一切代价为萤火虫集团的这种垄断行为提出诉讼。 However, this degree of threat naturally cannot play any role. 不过,这种程度的威胁自然起不到任何作用。 Although the Firefly Group forcing out method is intense, but wants, therefore filed the charge, actually absolutely was not an easy matter. The most obvious loophole is, Firefly Group has not confirmed the authenticity of these two news through the official channel. 萤火虫集团的封杀手段虽然激烈,但想要因此提起诉讼,却绝对不是一件容易的事情。最明显的漏洞就是,萤火虫集团从来没有通过官方渠道证实这两条消息的真实性。 Let alone, if filed the charge, such wrangling lawsuit got for several years, under the Firefly Group forcing out condition, Sony Film Industry whether the time comes still existed probably turns into an unknown. 更何况,如果真的提起诉讼,这样的扯皮官司打上三年五载,处在萤火虫集团的封杀状态下,索尼影业到时候是否还存在都可能变成一个未知数。 In Sony United States high-level wants to shoulder the saliva weaponry unable to obtain in any situation of response crazily, short one week, Sony RB Headquarters cannot sit still finally again. 在索尼美国高层疯狂想要挑起口水仗却得不到任何回应的情况下,短短一个星期时间,索尼RB总部也终于再也坐不住。 Because, in Qualcomm announced that stops with Sony after the cooperation in cell phone production, Firefly Group also stopped with the negotiations of Sony about 4000 sets of 3 D film projector purchase contract, this regarding Sony is a very intense attack. 因为,在高通宣布停止与索尼在手机生产方面的合作之后,萤火虫集团同时也停止了与索尼关于4000套3D放映机采购合约的谈判,这对于索尼来说又是一次非常强烈的打击。 The 3 D projection system that Firefly RealD Corporation researches and develops, the main two film projector equipment, had planned purchases from the Sony hand. 萤火虫旗下RealD公司研发的3D双机放映系统,主要的两台放映机设备,原本已经打算从索尼手中采购。 The Sony film projector equipment is the same with other electronic products, is following the high-end route, expensive naturally also means that Sony the percentage of film projector to market was low. 索尼的放映机设备和其他电子产品一样,都遵循着高端路线,价格昂贵自然也意味着索尼的放映机对市场的占有率原本非常低。 If can get the Firefly Group order, according to entire North America at present altogether more than 30,000 silver screen total computations, but the North America 2000 sets are also 4000 film projectors, can raise above 10 percentage points the market share of Sony film projector directly, 如果能够拿到萤火虫集团的订单,按照整个北美目前一共才30000多块电影银幕总数计算,只是北美的2000套也就是4000台放映机,就能够直接将索尼放映机的市场占有率提高10个百分点以上, Moreover, once Firefly Group ‚4200’ plan successfully, 3 D showing has been popularized, as the major installation supplier of RealD system, the market share of Sony film projector will have a bigger enhancement without doubt. 而且,一旦萤火虫集团的‘4200’计划成功,3D放映得到普及,作为RealD系统的主要设备供应商,索尼放映机的市场份额无疑会得到更大的提高。 Now, because Sony Film Industry has robbed script from the Firefly Group hand, not only causes Sony to receive the tremendous setback in the layout of phone industry, the excellent turning over opportunity of Sony film projector equipment in light of this will also miss, complete mess aspect that do not say North America Sony Film Industry fall into, how regardless of the Sony Headquarters high level is unable to be calm. 现在,只是因为索尼影业从萤火虫集团手中抢走了一个剧本,不但造成索尼在手机产业的布局受到巨大挫折,索尼放映机设备的大好翻身机会也将就此错过,更不要说北美索尼影业已经陷入的一团糟局面,索尼总部的高层无论如何也无法再淡定下去。 Playa Vista. 普雷亚维斯塔。 In the dining room on Firefly cinema city steamship. 萤火虫影城大船上的餐厅里。 Kapoor Sid has ordered lunch to the attendant, immediately looks to opposite Eric, said: „For script, needs to make such big noise really?” 卡普尔・希德向侍应生点了一份午餐,随即看向对面的艾瑞克,道:“只是为了一个剧本,真的有必要闹出这么大动静吗？” Eric gives attractive golden hair attendant the menu, waits for the opposite party to leave, says with a smile: „What person's request is your this also receives to work as the persuasive speaker?” 艾瑞克将菜单递给身旁的漂亮金发侍应生,等对方离开,笑道:“你这也是接到什么人的委托来当说客吗？” Kapoor shakes the head saying: „Naturally is not, knows that you recently definitely been tired of heavy, I in Actor for my hand paid attention to your rice bowl, therefore, later really can't cooperate with Sony Film Industry?” 卡普尔摇头道:“当然不是,知道你最近肯定被烦的不轻,我只是替我手中的演员们关注一下自己的饭碗,所以,以后真的不能和索尼影业合作了？” „Temporarily does not want,” Eric still said with a smile: „You cannot make me unable to get out in the presence of everyone, after a period of time almost can solve.” “暂时不要吧,”艾瑞克依然笑道:“你总不能当众让我下不来台,过段时间差不多就能解决了。” „After a period of time?” “过段时间？” Eric shrugs, said: „Played to me not to have an advantage Sony Film Industry, you know that side the Firefly investment just obtained a big cash, if can spend to exit rapidly, can little pay many taxes.” 艾瑞克耸耸肩,道:“把索尼影业玩死了可对我没有一点好处,你知道的,萤火虫投资那边刚刚得到了一大笔现金,如果能够迅速花出去一些,是可以少缴很多税的。” Ten of although guessed 78, Kapoor with amazement said: „You planned that buys Sony Film Industry?” 虽然已经猜的十之78,卡普尔还是惊讶道:“你打算把索尼影业买下来？” „It is not Sony Film Industry, is Columbia Film Studio.” “不是索尼影业,是哥伦比亚电影公司。” „During Tsk Tsk, seven are in this case big, you can control four,” Kapoor shakes the head sigh with emotion, said: „The recent these matters, were blustering completely?” “啧啧,这样的话,七大之中,你就能控制四家了啊,”卡普尔感慨地摇摇头,又道:“这么说,最近的这些事情,全部都是在虚张声势了？” „Naturally is not, Qualcomm stops with the Sony cooperation real,” Eric said: „Does not knock a Sony stick first, how can let say that I submit honestly, if they are also refuting, I will again also knock several sticks, said that some Sony and my hand in company also really many cooperation projects.” “当然不是,高通停止和索尼合作就是真的,”艾瑞克道:“不先敲索尼一棍子,怎么能让曰本人老老实实屈服,如果他们还硬顶着,我还会再敲几棍子,说起来,索尼和我手中的公司还真有不少合作项目。” Kapoor suddenly discovered one do not know how should comment, only obtains enlightenment: „You are careful, should better not the final gain does not equal the loss.” 卡普尔一时间发现自己不知道该怎么评论,只得道:“那你还是小心一点,最好不要最后得不偿失。” „This,” Eric self-confidently will definitely not shake the head. “这肯定不会的,”艾瑞克自信地摇摇头。 With Qualcomm, Eric I, am the Qualcomm management team, hopes the Qualcomm future can abandon the terminal device manufacture, walks the development path of the technology licensing and chip research and development with single-hearted devotion. At this time throws off with cooperation of Sony on terminal phone equipment, although somewhat is ahead of time, but also conforms to the Qualcomm established development project. Compares, lost Qualcomm in the mobile telecommunication technology domain advanced technical support, regarding wants to march the handset profession wholeheartedly Sony, is actually no different than an overhead staggering blow. 就拿高通来说,无论是艾瑞克本人,还是高通的管理团队,原本都希望高通的未来能够抛弃终端设备制造,专心走技术授权和芯片研发的发展道路。此时甩掉与索尼在终端手机设备上的合作,虽然有些提前,但也符合高通既定的发展规划。相比起来,失去了高通在移动通信技术领域雄厚的技术支持,对于一心想要进军手机制造行业的索尼来说,却无异于当头一记闷棍。