GB :: Volume #5

#454: Represented the inside story!

LNMTL needs user funding to survive Read More

Jojo has said that when Lu Qi'er attended the activity or the record program each time, will announce one day ahead of schedule the operating location, and considers to select the fans, on the one hand is satisfies the frantic fan to see the idol mood, then on the other hand helps control the population, to achieve to move safely. 乔乔说过,陆琪儿每次参加活动或是录制节目时,都会提前一天把活动地点宣布出去,并酌量甄选粉丝,一方面是满足狂热粉丝见偶像的心情,另一方面则便于控制人数,以达到活动的平安进行。 Considering Lu Qi'er in the America's popularity, the Jojo scheduled first time activity then records the United States biggest television station interview program, propagandizes Lu Qi'er meticulously to prepare the brand-new special edition. 鉴于陆琪儿在美国的知名度,乔乔预定的第一次活动便是录制美国最大电视台的专访节目,来宣传陆琪儿精心准备的全新专辑。 From the hotel to the television station, entire journey about an hour of driving distance, Jojo and Xiao Zheng entire journey accompaniment on the Lu Qi'er private car, front has black car to lead the way, rear five car escort, forms a huge security motorcade. 从酒店到电视台,全程大约一个小时的车程,乔乔和萧正全程陪同在陆琪儿的专车上,前面有一辆黑色轿车开路,后方则有五台轿车护驾,形成一支庞大的保卫车队。 „This is we comes the America's first time interview. Qi'er, your attitude is certainly earnest. So as to avoid being clutched the handle by not good media.” On car, Jojo is glancing over the interview content, while is urging Lu Qi'er. “这是我们来美国的第一次专访。琪儿,你的态度一定要认真。免得被无良媒体揪把柄。”轿车上,乔乔一边浏览着采访内容,一边叮嘱着陆琪儿。 „Um. I know.” Lu Qi'er nods. Is lucky the battle field as her, Lu Qi'er naturally values the United States market, even, her special edition sales volume, 80% came from United States. If offended the United States market, her special edition sales volume will suffer a disastrous decline, is hard in the breakthrough a special edition sales volume legend. “嗯。我知道。”陆琪儿点点头。作为她走红的第一战场,陆琪儿自然十分重视美国市场,甚至于,她的专辑销量,八成都来自于美国。如果得罪了美国市场,她的专辑销量将一落千丈,难以突破上一张专辑的销量传奇。 In fact, Lu Qi'er as being popular in global new generation song world Goddess, vivid makings, hundred change the style, will be doomed becomes supported the new generation giant star by the song world. Compared with protection copyright United States, Huaxia's side, as the Internet vigorous development, in addition the copyright consciousness to be weak, the recording sales volume already no longer late last century and was magnificent at the beginning of the century, do not say creates the transmission, even the cost also not necessarily earns. Therefore as the song world favorite, the United States market is the Lu Qi'er new special edition biggest sale area. Rather than sentiment bursting, fans numerous Huaxia. 事实上,陆琪儿作为红遍全球的新一代歌坛天后,不论是形象气质,还是百变的风格,都注定会成为受歌坛热捧的新一代巨星。只是和保护版权的美国相比,华夏方面随着互联网的蓬勃发展,再加上版权意识的薄弱,唱片销量早已不复上世纪末和本世纪初的辉煌,莫说缔造传递,连成本也未必赚得回来。所以作为歌坛红人,美国市场将是陆琪儿新专辑的最大销售区。而不是人气爆棚,粉丝众多的华夏。 Two people are verifying the interview content, usually could not sit still Xiao Zheng actually rare remains silent. Line of sight calm looks to out of the window. Also does not know that is thinking anything. 二人审核着采访内容,素来坐不住的萧正却难得的保持沉默。视线冷静的瞄向窗外。也不知道在想些什么。 „Xiao Zheng, what are you thinking?” Lu Qi'er shouted continuously Xiao Zheng three have not been responded, couldn't help but pushed Xiao Zheng gently, complained. “萧正,你在想什么呢？”陆琪儿连续喊了萧正三声都没得到回应,不由轻轻推了萧正一下,埋怨道。 „No.” Xiao Zheng recovered gradually, selected a flue. „Did interview manuscript look?” “没什么。”萧正渐渐回过神来,点了一根烟道。“采访稿都看完了？” „Um.” Lu Qi'er nods. „Was the old pattern. Has nothing to look at .” “嗯。”陆琪儿点点头。“都是老模式了。没什么可看的。” „Is careful.” The Xiao Zheng smile said. „I heard that the media most like unexpectedly, asked that in interview manuscript does not have issue, traps to the honored guest.” “还是小心一点。”萧正微笑道。“我听说媒体最喜欢出其不意,问一些采访稿上没有的问题,给嘉宾设陷阱。” „Do this you also believe?” Lu Qi'er curls the lip to say. „The so-called media unexpectedly, are actually the star set the request every so often.” “这你也信？”陆琪儿撇嘴道。“所谓的媒体出其不意,其实很多时候都是明星主动提出的要求。” „Do these stars have the problem?” Xiao Zheng selects the eyebrow to ask. „Does oneself add to stop up to oneself?” “这些明星有毛病？”萧正挑眉问道。“自己给自己添堵？” Jojo sees Xiao Zheng to ask that such pure issue, couldn't help but cannot help smiling say with a smile: „Does not add to stop up, but brushes the existence feeling to oneself. You think that a third-class star was in love, or married, even sees the guardian, the dog young mostly are staring at the first-line favorite. Where has the so many resources to trace the third-class star to make what? Since no one propagandizes their recent situation and news, that naturally wanted stars oneself to look for the channel.” 乔乔见萧正问出这么单纯的问题,不由忍俊不禁的笑道:“不是添堵,而是给自己刷存在感。你想啊,一个三流明星谈恋爱了,又或者结婚了,甚至是见家长了,狗仔们大多都盯着一线红人。哪有这么多资源去追踪三流明星在做什么？既然没人宣传他们的近况和新闻,那自然就要明星们自己找渠道了。” „Also really takes great pains.” Xiao Zheng smoked smoke, clicked the tongue in admiration said. “还真是煞费苦心啊。”萧正抽了一口烟,啧啧称奇道。 Jojo smiles tactfully, explained slowly: „Star most important is attention. The especially those does not have work, purely by hyping to be red the star. Needs massive exposure rate/lead. Without the news, who will go to pay attention to them on own initiative?” paused, Jojo favorite say/way. „After all is not everyone same has the talent with our Qi'er, a special edition contract, has the widespread popularity in the world. The backing group is found in the world. So long as her a few words, some innumerable fans hound.” 乔乔委婉一笑,缓缓解释道:“明星最重要的就是关注度。尤其是那些没有作品,纯粹靠炒作红起来的明星。更需要大量的曝光率。要是没新闻,谁会去主动关注他们？”顿了顿,乔乔得意道。“毕竟不是谁都和咱们琪儿一样有才华,专辑一手承包,在全球都有广泛的知名度。后援团更是遍布全球。只要她一句话,就有无数粉丝追捧。” Xiao Zheng white Jojo, leisure asked: „Does Sister Jojo, have your such to self-advertize ?” 萧正白了乔乔一眼,慢条斯理的问道:“乔乔姐,有你这么王婆卖瓜的吗？” Jojo slightly restrains the smiling face, said: „I said that is the fact. Qi'er indeed is the today's entertainment world reddest female star. Even in Hollywood, still many Superstar successful directors extends the olive branch to her.” 乔乔微微收敛起笑容,说道:“我说的都是事实。琪儿的确是当今娱乐圈最红的女明星。即便是在好莱坞,也有不少大明星大导演向她抛出橄榄枝。” „This I believe actually.” Xiao Zheng nods, serious said. „Qi'er, you cannot meet casually manufacture in a rough way the movie. Without has a thorough understanding of a role, easily do not spend the own sentiment to make the movie. This does not have an advantage to your hundred evils.” “这我倒是信。”萧正点点头,一本正经的说道。“不过琪儿,你可不能随便接一些粗制滥造的电影。在没把一个角色吃透的情况下,轻易不要消费自己的人气去拍电影。这对你百害无一利。” „Relax.” Lu Qi'er said with a smile. „I one am not short of money, two do not have the time. In a short time will not consider to shoot movie .” “放心吧。”陆琪儿笑道。“我一不缺钱,二没时间。短期内是不会考虑拍电影的。” „Um.” Xiao Zheng smiles, a thread of conversation road for grain shipment. „With your stage experience, does the advertisement to be competent .” “嗯。”萧正笑了笑,话锋一转道。“不过以你的舞台经验,拍广告还是可以胜任的。” Jojo hear of Xiao Zheng so said that in the eye passed over gently and swiftly immediately wipes the color of protection, the probe said: „Mr. Xiao, you do not want to invite Qi'er, when your Xin'ao product spokesman?” 乔乔听萧正这般说,眼中登时掠过一抹防备之色,试探道:“萧先生,你不会是想邀请琪儿当你们新奥的产品代言人吧？” „Well. How Jojo you know that what my heart is thinking? could it be don't you have in the belly the roundworm?” After Xiao Zheng reduced and solved is revealed to be awkward, continued to say. „Qi'er. You and our Xin'ao has also had a cooperation. The callow rookie has become an old pro, by our relations, your should not be rejects my invitation?” “咦。乔乔你怎么知道我心里在想什么？难道你是无肚子里的蛔虫？”萧正化解了被人揭穿的尴尬之后,继续说道。“琪儿。你和我们新奥也算是有过一次合作了。正所谓一回生二回熟,以咱们的关系,你应该不会拒绝我的邀请吧？” „Naturally is not good!” “当然不行！” Has not waited for the Lu Qi'er opens the mouth, Jojo to say earnestly: „Mr. Xiao, which do you know on Qi'er the advertisement resources to have? All is the world top luxury goods! Advertisement endorsement minimum 10 million USD! You think that Qi'er will easily meet some does not have popularity to represent?” 没等陆琪儿开口,乔乔较真道:“萧先生,你知道琪儿手上的广告资源都有哪些吗？全是世界顶级奢侈品！一支广告的代言费起码千万美金！你认为琪儿会轻易接一些没有知名度的代言吗？” Xiao Zheng thought that was insulted by Jojo. Is putting on a serious face to interrogate: „Your this saying I may not like listening. What is does not have popularity represents? Our is Xin'ao the star enterprise is also good in Pearl? Also. You collect the 10 million endorsement in the overseas. Internally shouldn't could it be make a reduction in price on own initiative? Your this is the exit|to speak transfers selling internally. Shouting out the price is too ruthless, did not fear that loses the domestic market?” 萧正觉得被乔乔侮辱了。板着脸质问道:“你这话我可就不爱听了。什么叫没有知名度的代言？我们新奥在明珠也算是明星企业好不好？再说了。你在海外收一千万的代言费。在国内难道不应该主动让价吧？你这可是出口转内销。叫价太狠,就不怕失去国内市场？” Jojo thought that Xiao Zheng pesters endlessly simply, does not understand to represent considers as finished completely, unexpectedly also makes oneself reduce the endorsement. When will terminate and Xiao Zheng foolish talk, Lu Qi'er asked curiously: „Xiao Zheng, what product your does Xin'ao have to suit me to represent?” 乔乔觉得萧正简直是胡搅蛮缠,完全不懂代言就算了,居然还让自己降低代言费。正要终止和萧正的无聊谈话时,陆琪儿好奇问道:“萧正,你们新奥有什么产品适合我代言？” Xiao Zheng is very happy saying: „You could rest assured that I will not look for some at sixes and sevens products to represent to you absolutely. First, to affect your image, two, we also wasted the channel resources.” paused, Xiao Zheng continues to say. „You know that our Xin'ao is discussing the cooperation with Jefferson?” 萧正喜上眉梢道:“你放心,我绝对不会找些乱七八糟的产品给你代言。一是影响你的形象,二嘛,我们也浪费了渠道资源。”顿了顿,萧正继续说道。“你知道我们新奥正在和杰弗森谈合作吧？” „Um.” Lu Qi'er nods with a smile. „Your this time comes is visits beautiful.” “嗯。”陆琪儿笑着点头。“你这次来就是来美考察嘛。” „right.” Xiao Zheng slightly smiles, then said. „We and Jefferson are cooperating to develop a brand-new brand. Cosmetics . You also know, this year woman and child money best gain . Our Xin'ao at child not many experiences, but in some woman successful case . In addition Jefferson powerful market share, and your global influence. Believes the product, once were promoted, can sell to be out of stock.” “对的。”萧正微微一笑,接着说道。“我们和杰弗森正在合作开发一个全新的品牌。化妆品方面的。你也知道,这年头女人和小孩的钱是最好赚的。我们新奥在小孩方面没多少经验,但在女人方面还是有一些成功案例的。再加上杰弗森的强大市场份额,以及你的全球影响力。相信产品一经推出,就能卖到断货。” „Cosmetics.” Lu Qi'er is crooked the head to think, then inquired Jojo. „My does body have the cosmetics to represent?” “化妆品啊。”陆琪儿歪着脑袋想了想,回头询问乔乔。“我身上有化妆品代言吗？” Jojo expression one stiff, said in a low voice: „Has. France Lancome.” 乔乔表情一僵,低声说道:“有。法国兰蔻。” „Helped me push.” Lu Qi'er said without hesitation. “帮我推了。”陆琪儿毫不犹豫的说道。 „?” The Jojo shock said. „Pushed?” “啊？”乔乔震惊道。“推了？” „Um.” Lu Qi'er nods, the facial expression is serious. “嗯。”陆琪儿点点头,神情郑重。 Jojo is too busy to persuade: „Qi'er. We sign the contract not to have the definition only with Lancome to represent their company product. Even if you must help Xiao Zheng be busy. Doesn't need to push Lancome contract?” 乔乔忙不迭劝说道:“琪儿。我们和兰蔻签的合同没限定只能代言他们公司的产品啊。就算你要帮萧正的忙。也没必要推了兰蔻的合同吧？” In fact. As long as the big brand company, it represented the management is very rigorous . Affiliated artist when representing the brand, does not allow to represent similar product . On the one hand this will undermine the influence and promoted effect, will confuse the product brand. But when Lu Qi'er takes the global favorite, Lancome when limits her to represent the power with it signs without. Therefore looks like in Jojo, even if Lu Qi'er represented two cosmetics simultaneously, will not have too big effect. After all at the same time is the Lancome this kind of world top brand, but on the other hand has not actually researched and developed gets online the brand. Why does Lu Qi'er adjust the matter to reject for such one with Lancome cooperation? 事实上。但凡大品牌公司,其代言管理都是十分严谨的。旗下艺人在代言自家品牌时,是不允许代言同类型产品的。这一方面会消弱影响力和推广效果,也会混淆产品的品牌。但陆琪儿作为全球红人,兰蔻在与之签约时并没限制她的代言权。所以在乔乔看来,陆琪儿就算同时代言两款化妆品,也不会有太大的影响。毕竟一方面是兰蔻这种全球顶级品牌,而另一方面却只是还没研发上线的品牌。陆琪儿何必为了这么一个不着调的事儿而拒绝和兰蔻的合作呢？ Really picked the sesame seed to throw the watermelon. Too is not worthwhile. 真是捡了芝麻丢了西瓜啊。太不值当了。 „Simultaneously represented two models of products, will undermine the promoted effect.” Lu Qi'er slightly smiles, then said with a smile to Xiao Zheng suddenly. „Your product may probably get online Oh a bit faster. No one knows that I was when panting.” “同时代言两款产品,会削弱推广效果。”陆琪儿微微一笑,回头冲萧正眨眼笑道。“你们的产品可要快点上线哦。谁也不知道我什么时候就过气了。” Xiao Zheng gives the thumbs-up saying: „Good brother to be loyal.” paused, he said to Jojo. „Relax, Lancome gives you 10 million, I will not little give a point.” 萧正竖起大拇指道:“好兄弟讲义气。”顿了顿,他冲乔乔说道。“放心,兰蔻给你们一千万,我也不会少给一分。” Jojo ill-humored said: „This is not the 10 million matter.” 乔乔没好气的说道:“这可不是一千万的事儿。” „You said a moment ago isn't money issue?” Xiao Zheng wonders to say. “你刚才说的不就是钱的问题吗？”萧正纳闷道。 Jojo sees Xiao Zheng not to understand the entertainment world operation completely, couldn't help but explains patiently: „Right. Only by the signing bonus, indeed is the 10 million matter. But you know to the artist, except for the signing bonus, propagandizing the channel is also important ?” paused, Jojo continues to answer. „Gives an example with you. Qi'er and your Xin'ao signing, you had confidence that makes Qi'er participate performance in the product advertisement the television? Even can, be on the star television? Even, is the television station viewing ratio high? For example in Huaxia, can on CCTV, on the Hunan stage, on the Zhejiang stage? In addition, your can Xin'ao provide on the scale show field to Qi'er? The Lancome energy, they can arrange on Qi'er all countries in the world viewing ratio highest television station, can provide various types of red blankets to walk the show is Qi'er increases the exposure rate/lead. Under can conduct the line to get online the wanton bombing promotion. This is your Xin'ao is impossible to achieve .” 乔乔见萧正完全不懂娱乐圈的运作,不由耐心解释道:“没错。单论签约金,的确就是一千万的事儿。可你知道对艺人来说,除了签约金,宣传渠道也是至关重要的吗？”顿了顿,乔乔继续解释道。“和你举个例子。琪儿和你们新奥签约,你们有把握让琪儿参演的产品广告上电视吗？就算能,是上星电视吗？就算是,电视台的收视率高吗？比如在华夏,能上央视,上湖南台,上浙江台吗？除此之外,你们新奥能给琪儿提供上档次的秀场吗？兰蔻能,他们能安排琪儿上全球各国收视率最高的电视台,能提供各种红毯走秀为琪儿增加曝光率。能进行线上线下的狂轰滥炸式推广。这都是你们新奥不可能做到的。” „Therefore, you thought that this is only the 10 million signing bonus issue?” Jojo does not know whether to laugh or cry to answer. „Star represented to be far from you thinking that was so simple. On the one hand is the product with the aid of the Qi'er popularity. On the other hand, Qi'er can also obtain Lancome to provide the large amounts of promotion resources. This complements one another, complements each other.” “所以,你觉得这只是一千万签约金的问题吗？”乔乔哭笑不得的解释道。“明星代言远没你想的那么简单啊。一方面是产品借助琪儿的知名度。另一方面,琪儿也能得到兰蔻提供的大量推广资源啊。这才是相辅相成,相得益彰啊。” „So that's how it is.” Xiao Zheng nods, serious say/way. „No wonder Superstar represented is the big brand. Third-class Small Star can only represent these to listen not to have the scale product. Originally the issue leaves here.” “原来如此。”萧正点点头,一本正经道。“难怪大明星代言的都是大品牌。三流小明星只能代言那些听着就没档次的产品。原来问题出在这里。” paused, on the Xiao Zheng face involuntarily appears wipes the smiling face, said to Jojo: „But that what kind of? Qi'er promised me. could it be you want her, when does fail to keep one's word the artist? This is the personal character issue, will injure her image .” 顿了顿,萧正脸上不由自主的浮现一抹笑容,冲乔乔说道:“但那又怎么样？琪儿都答应我了。难道你要她当一个言而无信的艺人？这可是品德问题,会伤害她的形象的。” Lu Qi'er also coordinates Xiao Zheng to sing a duet: „indeed Jojo. could it be do you want me to be a does not have personal character artist?” 陆琪儿也配合萧正一唱一和道:“是啊乔乔。难道你要我当一个没有品德的艺人吗？” Jojo looks at two people of incomparably tacit coordination, held to call out: „You love what kind of on what kind of, I do not manage!” 乔乔看着二人无比默契的配合,抱头叫道:“你们爱怎么样就怎么样吧,我不管了！” Two people smile, applauding was declared a success. 二人相视一笑,击掌宣告成功。
To display comments and comment, click at the button