EG :: Volume #10

#980: Staples( asked to subscribe asks ticket)

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Feng Yu has the favorable impression to the athlete, particularly the sports star, sometimes, was paid more attention compared with the entertainment star. 冯宇对体育运动员是非常有好感的,尤其是体育明星,有些时候,比娱乐明星更受人关注。 Feng Yu asked some sports stars to represent the product, the effect was good, can say the performance-to-price ratio also to strong in the entertainment star, because the sports retransmission were many, many movements, liked in some world many people, does not need to understand this language, can enjoy pleasure. 冯宇请过一些体育明星代言产品,效果都非常好,可以说性价比还要强于娱乐明星,因为体育转播非常多,很多运动,在全世界都有很多人喜欢,不需要懂这种语言,都能享受其中的乐趣。 Previous generation NBA in China is also very hot, even around the world, is the hottest basketball sports events, was known as that represents the most high level of world basketball. 前世NBA在华夏也是非常火的,甚至在世界范围内,都是最火的篮球赛事,号称代表世界篮球的最高水平。 Has the hearsay, the previous generation Houston Rocket , since having signed Dayao, the Boss net worth starts to rise suddenly, every year the retransmission fee and advertising expenditure can gain a big pen. 有传闻,前世休斯顿火箭队自从签下了大姚之后,老板的身家就开始暴涨,每年转播费和广告费都能赚一大笔。 The stadium in Houston, that Toyota Center, lets Toyota this brand, entered the line of sight of more person, Toyota once became the China market share first, has surpassed the populace. In the sales volume of US, increases successively. 休斯顿的体育馆,那个丰田中心,让丰田这个品牌,进入了更多人的视线,丰田一度成为华夏市场占有率第一,超过了大众。在美国的销量,也节节攀升。 Therefore Feng Yu also thinks that can name the Los Angeles stadium, for example Wind & Rain center name is good, was equal to a long-term advertisement. 所以冯宇也想,能否冠名洛杉矶的体育馆,比如风雨中心这个名字就不错嘛,相当于一种长期的广告了。 The stadium is not only then sports event, concert and other activities, exposure lead of stadium also very high. Along with various retransmission of television stations' to the sports event and activity, the propaganda effect of brand will be better. 体育馆可不是只有体育赛事,还有演唱会等其他活动,体育馆的曝光率也会非常的高。随着各电视台对赛事和活动的转播,品牌的宣传效果会更好。 Feng Yu planned that builds one of the world most well-known brands Wind & Rain Brand, names a hottest stadium, truly is very good choice. 冯宇可是打算将风雨牌打造成世界最知名的品牌之一,冠名一家最火的体育馆,确实是很好的选择。 At this time Feng Yu also knew, Los Angeles is constructing a new modernized stadium, it is said the construction cost can be 375 million US dollars, the time must over 18 months. 此时冯宇也知道了,洛杉矶正在修建一座新的现代化体育馆,据说造价能达到375000000美元,工期要超过18个月。 This new stadium, will take the Los Angeles Lakers and Wind & Rain team( Clippers) new home game, home game that is also in NBA only two teams of sharing. Naturally, the sports events of other sports alliances, will hold here, will also continue other trade activities, for example concert anything. 这座新体育馆,会作为洛杉矶湖人队和风雨队（快船队）的新主场,也是NBA里唯一两队共用的主场。当然,还有一些其他体育联盟的赛事,也会在这里举行,还会承接一些其他商业活动,例如演唱会什么的。 Corporation of investment has two, one is Los Angeles stadium Corporation, one is Anschutz entertainment group, two Corporation established one to manage Corporation together, actually the interior also separates the management, a management sports event, a management recreational activity. 投资的公司有两家,一家是洛杉矶体育馆公司,一家是安舒茨娱乐集团,两家公司共同成立了一家管理公司,其实内部也是分开管理的,一个管理体育赛事,一个管理娱乐活动。 But now, Feng Yu wants to become the third shareholder, particularly, he wants the naming rights of this facility. 而现在,冯宇想成为第三位股东,尤其是,他要这个场馆的冠名权。 Is originally scheduled for the name of this facility, is called the Staples Center, called Sitaipusi Hall, was the Staples Corporation title support, Sitaipusi, was the meaning of stapler. 原定这个场馆的名字,叫做斯台普斯中心,也叫斯台普斯球馆,是史泰博公司冠名赞助的,斯台普斯,就是订书机的意思。 Does not know how others think, Feng Yu thought in any case this name was too laughable. A hall called the stapler center, was really too the rare and beautiful flowers. What the stapler subscribes, subscribes the basketball on the basket? 不知道别人怎么想,反正冯宇是觉得这个名字太可笑了。一个球馆叫订书机中心,真是太奇葩了。订书机订什么,把篮球订在篮筐上吗？ Ralph suggested that Feng Yu relates Staples Corporation first, purchases this naming rights, then with management Corporation of stadium discussed that is quite appropriate. 拉尔夫建议冯宇先联系史泰博公司,将这个冠名权购买下来,然后再跟体育馆的管理公司谈比较合适。 Feng Yu also thinks to be reasonable, he most in any case needs is the naming rights, next is the advertisement of location, but the advertisement can also handle through the team. 冯宇也认为有道理,反正他最需要的就是冠名权,其次才是场地的广告,而广告还可以通过球队来搞定。 This time Staples has not grown into world 500, but also is the North American top office supplies retail merchant and distributor, has many shops, many marketing channels, will otherwise not disburse money to name this hall. 此时的史泰博还没成长为世界500强呢,但也是北美顶级的办公用品零售商和分销商,拥有多家门店,多种销售渠道,否则也不会出钱冠名这个球馆。 Feng Yu understood that an information, he thought could from this point, lets Staples Corporation, agreed that gives him the naming rights resale, moreover he not only does not need to pay money, even can also gain one. 冯宇了解到一个信息,他觉得或许可以从这一点,让史泰博公司,同意将冠名权转售给他,而且他不但不需要多付钱,甚至还能赚一笔。 ...... …… „This is my Boss, the Microsoft shareholder and Mr. board member/director Feng Yu, Feng is his surname. Boss, this is Staples Corporation president Carlos? Mr. Schmitz.” “这位是我老板,微软的股东、董事冯宇先生,冯是他的姓。老板,这位是史泰博公司的总裁卡洛斯?施密茨先生。” Feng Yu clashes Schmitz to extend take action with a smile: „Hello, Mr. Schmitz, your Staples Corporation, is very surprising, Microsoft many office supplies, from the Staples Corporation purchase.” 冯宇笑着冲施密茨伸出手:“你好,施密茨先生,你们史泰博公司,很让人惊讶,微软的很多办公用品,就是从史泰博公司采购的。” „Ha, Mr. Feng, Microsoft is surprising Corporation, naturally, your is more surprising, I also think what on «Forbes» publishes is the old picture, has not thought of you so young.” “哈哈哈,冯先生,微软才是让人惊讶的公司,当然,你本人更让人惊讶,我还以为《福布斯》上面刊登的是旧照片呢,没想到你真的如此年轻。” Knew that Ralph is the Feng Yu assistant, Schmitz starts to be very surprised, he does not know that Feng Yu asks him to do, but wants to come should for the business. Can do business with Feng Yu this big rich and powerful people, definitely has very big advantage to the development of Staples Corporation, this may the China richest family, the Asian richest families. 得知拉尔夫是冯宇的助理,施密茨开始很惊讶,他不知道,冯宇找他干什么,但想来应该是为了生意。能跟冯宇这种大富豪做生意,对史泰博公司的发展绝对有很大好处,这位可还是华夏首富,亚洲首富呢。 At this time the business development of Staples Corporation started slowly, they develop the new market urgently needed, Europe and Asia, must choose one, develops, they do not have that big energy. 此时史泰博公司的业务发展已经开始缓慢,他们急需开拓新的市场,欧洲和亚洲,要选择一个,同时开展,他们没有那么大的精力。 If can work with the Asian richest families, then develops the Asian market, relatively will be easier, even if has only developed the China market, can bring the huge profit to Corporation. 如果能跟亚洲首富合作,那么开拓亚洲市场,就会相对容易许多了,哪怕只开拓了华夏市场,也能给公司带来巨大的利润。 „Schmitz, expensive Corporation whether has to march the plan of Asian market?” Feng Yu asking with a laugh. “施密茨,贵公司是否有进军亚洲市场的打算？”冯宇笑呵呵的问道。 Schmitz great happiness, this youngest multimillionaire, wants to cooperate with Staples! 施密茨大喜,果然,这位最年轻的巨富,是想跟史泰博合作！ „Naturally, we already planned to enter the Asian market, particularly the biggest China market, does not know the meaning that Mr. Feng such asked was?” “当然,我们早就计划进入亚洲市场了,尤其是其中最大的华夏市场,不知道冯先生这么问的意思是？” Feng Yu looks to Ralph, Ralph explained: „My Boss also wants to invest work and cultural item, he thought that Staples is a good operation target.” 冯宇看向拉尔夫,拉尔夫解释道:“我老板也想投资办公和文化用品,他觉得,史泰博是一个不错的合作对象。” „Naturally, our Staples in the Americas is the biggest office supplies retail merchant and distributor, we have most shops and broadest marketing channel. The meaning of Mr. Feng, cooperates with Staples, establishes new Corporation in Asia?” “当然,我们史泰博在美洲是最大的办公用品零售商和分销商,我们有着最多的门店和最广的销售渠道。冯先生的意思,是跟史泰博合作,在亚洲成立一家新的公司？” „Right, my Boss similarly is the China biggest retail merchant, Asia is also the top, but also has the cooperation with many retail merchants. If Staples works with us, guaranteeing Staples can in the shortest time, open the Asian market, and lets Staples faster strength.” “没错,我老板同样是华夏最大的零售商,亚洲也是顶级的,还跟多个零售商有合作关系。如果史泰博跟我们合作,保证史泰博可以在最短的时间,打开亚洲市场,并让史泰博更快速的壮大。” Actually Feng Yu does not think that Staples enters the China market at this time, can have the good development. Staples is biggest in the Americas, is the shop are mainly many, has the cooperation with many large-scale supermarket chains. Moreover the Americas, were North America these year of economies were mainly getting better and better recently, Corporation were getting more and more, the office supplies consumption was also naturally bigger. 其实冯宇并不认为史泰博此时进入华夏市场,能有多好的发展。史泰博在美洲最大,主要是门店多,跟多家大型连锁超市有合作关系。而且美洲,主要是北美最近这些年经济越来越好,公司越来越多,办公用品消耗自然也就更大。 But China Corporation are similarly getting more and more, but they have not selected to the office supplies, has not arrived at the choice brand the situation, majority of Corporation, chooses to save on the province, any small advantage buys anything, such many chooses the small factory product of place, or domestic-made product. 而华夏虽然公司同样越来越多,但他们对办公用品可没那么挑,还没到挑选品牌的地步,大部分的公司,都选择能省就省,什么便宜买什么,这样多是选择地方的小厂产品,或者国产产品。 But if can form a chain-like brand, can take many office supplies the sole agency, that can have the good development. 但如果能形成一个连锁品牌,能拿下多种办公用品的独家代理权,那就能有不错的发展了。 „, How does Mr. Feng plan to cooperate? The retail merchant and distributor that we make the office supplies over ten years, have the rich experience.” Schmitz has not forgotten to say the Corporation superiority. “请问,冯先生打算如何合作？我们做办公用品的零售商和分销商已经超过十年了,有着丰富的经验。”施密茨还不忘说出公司的优势。 „How do we pool capital to establish Corporation? Holds 50% stockholder's rights respectively, brand is my, the management manages you to be responsible, I ensure provides the best marketing channel.” “我们合资成立公司如何？各占50的股权,品牌是我的,经营管理你们来负责,我保证提供最好的销售渠道。” „Mr. Feng, I believes that is better with our Staples Corporation brand, after all we are maturer brands. Moreover we want controlling interest, most little wants 51%.” “冯先生,我认为,用我们史泰博公司的品牌更好,毕竟我们是更加成熟的品牌。而且我们要控股权,最少要51。” Feng Yu sets an awkward appearance intentionally: „Your this request, we were not quite good to cooperate.” 冯宇故意做出一副为难的样子:“你这个要求,我们就不太好合作了啊。” ...... ……
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