Feng Yuhas the favorable impressionto the athlete, particularly the sports star, sometimes, was paid more attentioncompared with the entertainmentstar.冯宇对体育运动员是非常有好感的,尤其是体育明星,有些时候,比娱乐明星更受人关注。Feng Yuaskedsomesports starsto represent the product, the effectwas good, cansay the performance-to-price ratioalso to strongin the entertainmentstar, because the sportsretransmissionwere many, manymovements, likedinsomeworldmanypeople, does not needto understandthislanguage, canenjoypleasure.冯宇请过一些体育明星代言产品,效果都非常好,可以说性价比还要强于娱乐明星,因为体育转播非常多,很多运动,在全世界都有很多人喜欢,不需要懂这种语言,都能享受其中的乐趣。Previous generationNBAinChina is also veryhot, evenaround the world, is the hottestbasketballsports events, was known as that represents the mosthigh level of worldbasketball.
前世NBA在华夏也是非常火的,甚至在世界范围内,都是最火的篮球赛事,号称代表世界篮球的最高水平。Has the hearsay, the previous generationHoustonRocket , since having signedDayao, the Bossnet worthstartsto rise suddenly, every year the retransmissionfee and advertising expenditurecangain a big pen.
有传闻,前世休斯顿火箭队自从签下了大姚之后,老板的身家就开始暴涨,每年转播费和广告费都能赚一大笔。
The stadium in Houston, thatToyotaCenter, letsToyotathisbrand, entered the line of sight of moreperson, Toyotaoncebecame the Chinamarket sharefirst, has surpassed the populace. In the sales volume of US, increasessuccessively.
休斯顿的体育馆,那个丰田中心,让丰田这个品牌,进入了更多人的视线,丰田一度成为华夏市场占有率第一,超过了大众。在美国的销量,也节节攀升。ThereforeFeng Yualsothinksthatcan name the Los Angelesstadium, for exampleWind & Raincenternameis good, was equalto a long-termadvertisement.
所以冯宇也想,能否冠名洛杉矶的体育馆,比如风雨中心这个名字就不错嘛,相当于一种长期的广告了。
The stadiumis notonly thensports event, concertand otheractivities, exposurelead of stadiumalsoveryhigh. Along with various retransmission of television stations'to the sports eventandactivity, the propaganda effect of brandwill be better.
体育馆可不是只有体育赛事,还有演唱会等其他活动,体育馆的曝光率也会非常的高。随着各电视台对赛事和活动的转播,品牌的宣传效果会更好。Feng Yuplanned that builds one of the worldmost well-knownbrandsWind & Rain Brand, names a hotteststadium, trulyis very goodchoice.冯宇可是打算将风雨牌打造成世界最知名的品牌之一,冠名一家最火的体育馆,确实是很好的选择。At this timeFeng Yualsoknew, Los Angelesis constructing a newmodernizedstadium, it is said the construction costcanbe375 millionUS dollars, the timemustover18months.
此时冯宇也知道了,洛杉矶正在修建一座新的现代化体育馆,据说造价能达到375000000美元,工期要超过18个月。Thisnewstadium, will take the Los AngelesLakers and Wind & Rainteam( Clippers) newhome game, home game that is also inNBAonlytwoteams of sharing. Naturally, the sports events of other sportsalliances, will holdhere, will also continue other trade activities, for exampleconcertanything.
这座新体育馆,会作为洛杉矶湖人队和风雨队(快船队)的新主场,也是NBA里唯一两队共用的主场。当然,还有一些其他体育联盟的赛事,也会在这里举行,还会承接一些其他商业活动,例如演唱会什么的。Corporation of investmenthastwo, oneisLos AngelesstadiumCorporation, oneisAnschutzentertainment group, twoCorporationestablishedoneto manageCorporationtogether, actually the interioralsoseparates the management, a managementsports event, a managementrecreational activity.
投资的公司有两家,一家是洛杉矶体育馆公司,一家是安舒茨娱乐集团,两家公司共同成立了一家管理公司,其实内部也是分开管理的,一个管理体育赛事,一个管理娱乐活动。Butnow, Feng Yuwantsto become the thirdshareholder, particularly, hewants the naming rights of thisfacility.
而现在,冯宇想成为第三位股东,尤其是,他要这个场馆的冠名权。Is originally scheduled for the name of thisfacility, is called the Staples Center, calledSitaipusiHall, was the StaplesCorporationtitlesupport, Sitaipusi, was the meaning of stapler.
原定这个场馆的名字,叫做斯台普斯中心,也叫斯台普斯球馆,是史泰博公司冠名赞助的,斯台普斯,就是订书机的意思。Does not know how othersthink, Feng Yuthoughtin any casethisnamewas too laughable. A hallcalled the staplercenter, was really too the rare and beautiful flowers. What the staplersubscribes, subscribes the basketballon the basket?
不知道别人怎么想,反正冯宇是觉得这个名字太可笑了。一个球馆叫订书机中心,真是太奇葩了。订书机订什么,把篮球订在篮筐上吗?Ralphsuggested that Feng YurelatesStaplesCorporationfirst, purchasesthisnaming rights, then withmanagementCorporation of stadiumdiscussed that is quite appropriate.拉尔夫建议冯宇先联系史泰博公司,将这个冠名权购买下来,然后再跟体育馆的管理公司谈比较合适。Feng Yualsothinksto be reasonable, hemostin any caseneedsis the naming rights, nextis the advertisement of location, but the advertisement can also handlethrough the team.冯宇也认为有道理,反正他最需要的就是冠名权,其次才是场地的广告,而广告还可以通过球队来搞定。This timeStapleshas not grownintoworld500, but also is the North Americantopoffice suppliesretail merchant and distributor, hasmanyshops, manymarketing channels, will otherwise not disburse moneyto namethishall.
此时的史泰博还没成长为世界500强呢,但也是北美顶级的办公用品零售商和分销商,拥有多家门店,多种销售渠道,否则也不会出钱冠名这个球馆。Feng Yuunderstood that an information, hethoughtcouldfromthis point, letsStaplesCorporation, agreed that giveshim the naming rightsresale, moreoverhenot onlydoes not needto pay money, even can also gainone.冯宇了解到一个信息,他觉得或许可以从这一点,让史泰博公司,同意将冠名权转售给他,而且他不但不需要多付钱,甚至还能赚一笔。
......
……„ThisismyBoss, the MicrosoftshareholderandMr.board member/directorFeng Yu, Fengishissurname. Boss, this is StaplesCorporationpresidentCarlos? Mr. Schmitz.”
“这位是我老板,微软的股东、董事冯宇先生,冯是他的姓。老板,这位是史泰博公司的总裁卡洛斯?施密茨先生。”Feng YuclashesSchmitzto extendtake actionwith a smile: „Hello, Mr. Schmitz, yourStaplesCorporation, is very surprising, Microsoftmanyoffice supplies, from the StaplesCorporationpurchase.”冯宇笑着冲施密茨伸出手:“你好,施密茨先生,你们史泰博公司,很让人惊讶,微软的很多办公用品,就是从史泰博公司采购的。”„Ha, Mr.Feng, MicrosoftissurprisingCorporation, naturally, youris more surprising, Ialsothinkwhaton«Forbes»publishesis the oldpicture, has not thought ofyousoyoung.”
“哈哈哈,冯先生,微软才是让人惊讶的公司,当然,你本人更让人惊讶,我还以为《福布斯》上面刊登的是旧照片呢,没想到你真的如此年轻。”Knew that Ralphis the Feng Yuassistant, Schmitzstartsto be very surprised, hedoes not knowthatFeng Yuaskshimto do, butwantsto come should for the business. Cando businesswithFeng Yuthisbigrich and powerful people, definitelyhas very bigadvantageto the development of StaplesCorporation, thismay the Chinarichest family, the Asianrichest families.
得知拉尔夫是冯宇的助理,施密茨开始很惊讶,他不知道,冯宇找他干什么,但想来应该是为了生意。能跟冯宇这种大富豪做生意,对史泰博公司的发展绝对有很大好处,这位可还是华夏首富,亚洲首富呢。At this time the business development of StaplesCorporationstartedslowly, theydevelop the newmarketurgently needed, EuropeandAsia, mustchooseone, develops, theydo not have that bigenergy.
此时史泰博公司的业务发展已经开始缓慢,他们急需开拓新的市场,欧洲和亚洲,要选择一个,同时开展,他们没有那么大的精力。Ifcanworkwith the Asianrichest families, thendevelops the Asianmarket, relativelywill be easier, even ifhas only developed the Chinamarket, canbring the hugeprofittoCorporation.
如果能跟亚洲首富合作,那么开拓亚洲市场,就会相对容易许多了,哪怕只开拓了华夏市场,也能给公司带来巨大的利润。„Schmitz, expensiveCorporationwhetherhasto march the plan of Asianmarket?”Feng Yuaskingwith a laugh.
“施密茨,贵公司是否有进军亚洲市场的打算?”冯宇笑呵呵的问道。Schmitzgreat happiness, thisyoungestmultimillionaire, wantsto cooperatewithStaples!
施密茨大喜,果然,这位最年轻的巨富,是想跟史泰博合作!„Naturally, wealreadyplannedto enter the Asianmarket, particularly the biggestChinamarket, does not know the meaning that Mr.Fengsuchaskedwas?”
“当然,我们早就计划进入亚洲市场了,尤其是其中最大的华夏市场,不知道冯先生这么问的意思是?”Feng YulookstoRalph, Ralphexplained: „MyBossalsowantsto investworkandcultural item, hethoughtthatStaplesis a goodoperation target.”冯宇看向拉尔夫,拉尔夫解释道:“我老板也想投资办公和文化用品,他觉得,史泰博是一个不错的合作对象。”„Naturally, ourStaplesin the Americasis the biggestoffice suppliesretail merchant and distributor, wehavemostshops and broadestmarketing channel. The meaning of Mr.Feng, cooperateswithStaples, establishesnewCorporationinAsia?”
“当然,我们史泰博在美洲是最大的办公用品零售商和分销商,我们有着最多的门店和最广的销售渠道。冯先生的意思,是跟史泰博合作,在亚洲成立一家新的公司?”„Right, myBosssimilarlyis the Chinabiggestretail merchant, Asia is also the top, but alsohas the cooperationwithmanyretail merchants. IfStaplesworkswithus, guaranteeingStaplescanin the shortesttime, open the Asianmarket, andletsStaplesfasterstrength.”
“没错,我老板同样是华夏最大的零售商,亚洲也是顶级的,还跟多个零售商有合作关系。如果史泰博跟我们合作,保证史泰博可以在最短的时间,打开亚洲市场,并让史泰博更快速的壮大。”ActuallyFeng Yudoes not think that Staplesenters the Chinamarketat this time, canhave the gooddevelopment. Staplesis biggestin the Americas, is the shopare mainly many, has the cooperationwithmanylarge-scalesupermarket chains. Moreover the Americas, wereNorth Americatheseyear of economieswere mainly getting better and better recently, Corporationwere getting more and more, the office suppliesconsumption was also naturally bigger.
其实冯宇并不认为史泰博此时进入华夏市场,能有多好的发展。史泰博在美洲最大,主要是门店多,跟多家大型连锁超市有合作关系。而且美洲,主要是北美最近这些年经济越来越好,公司越来越多,办公用品消耗自然也就更大。
But ChinaCorporationare similarly getting more and more, buttheyhave not selectedto the office supplies, has not arrived at the choicebrand the situation, majority ofCorporation, chooses to saveon the province, anysmall advantagebuysanything, suchmanychooses the smallfactoryproduct of place, ordomestic-madeproduct.
而华夏虽然公司同样越来越多,但他们对办公用品可没那么挑,还没到挑选品牌的地步,大部分的公司,都选择能省就省,什么便宜买什么,这样多是选择地方的小厂产品,或者国产产品。But ifcanform a chain-likebrand, cantake many office supplies the sole agency, thatcanhave the gooddevelopment.
但如果能形成一个连锁品牌,能拿下多种办公用品的独家代理权,那就能有不错的发展了。„, How does Mr.Fengplanto cooperate? The retail merchant and distributor that wemake the office suppliesovertenyears, have the richexperience.”Schmitzhas not forgottento say the Corporationsuperiority.
“请问,冯先生打算如何合作?我们做办公用品的零售商和分销商已经超过十年了,有着丰富的经验。”施密茨还不忘说出公司的优势。„How do wepool capitalto establishCorporation? Holds50%stockholder's rightsrespectively, brandismy, the managementmanagesyouto be responsible, I ensure provides the bestmarketing channel.”
“我们合资成立公司如何?各占50的股权,品牌是我的,经营管理你们来负责,我保证提供最好的销售渠道。”„Mr.Feng, Ibelievesthatis betterwithourStaplesCorporationbrand, after allwearematurerbrands. Moreoverwewantcontrolling interest, mostlittlewants51%.”
“冯先生,我认为,用我们史泰博公司的品牌更好,毕竟我们是更加成熟的品牌。而且我们要控股权,最少要51。”Feng Yusets an awkwardappearanceintentionally: „Yourthisrequest, we were not quite goodto cooperate.”冯宇故意做出一副为难的样子:“你这个要求,我们就不太好合作了啊。”
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