„Coca Colacontinuesto support the USOlympic Games, is the sports teamandathlete of more than 200countries and regionsprovides the help. Since1928, the support of Coca ColatoOlympic Games, neverhas stopped!”
“可口可乐继续赞助米国奥运会,为200多个国家和地区的运动队、运动员提供帮助。自从1928年开始,可口可乐对奥运的赞助,就从未停止过!”„The PepsiColasigns many soccers, basketballsand othersports stars, wishingthesepeopleto achieve the good resultin the Olympicathletic field.”
“佰事可乐签下多名足球、篮球等体育明星,预祝这些人在奥运赛场取得佳绩。”„DrinksCoca Cola, wins the Olympicadmission ticket.”
“喝可口可乐,赢奥运门票。”„Drinks the PepsiCola, wins the Olympicshirt.”
“喝佰事可乐,赢奥运纪念衫。”
......
……Coca Cola and PepsiColasimultaneouslystartsto hype this year'sAtlantaOlympic Games, andfocuses onthissubject, startsto advertize.可口可乐和佰事可乐同时开始炒作今年的亚特兰大奥运会,且都围绕这个主题,开始做广告。This year the eyeballin the world, will focusAtlanta, so long ascompletes the advertisement here, thenquiteinaround the worldpromoted.
今年全世界的眼球,都会聚焦亚特兰大,只要在这边做好广告,那么就相当于全世界范围内推广了。
The advertising expenditure of North Americanmarketincreased, happen tocanmakethemattack the tendencyfierceChinadrink. Unexpectedlydaresto jumpdatotheirsupreme headquarters, thatmustgivethem the lesson!
北美市场的广告费增加了,正好可以让他们打击一下势头凶猛的华夏饮料。居然敢到他们的大本营来蹦跶,那就必须给他们一些教训!„Chief Feng, Coca Cola and advertisementdensity of PepsiColaincreasessuddenly, and has signedmanyfamousathletes, after Olympic Games, theirproductsales volumesalsobecausetheseathleteswill achieve the good result, butwill continueto increase, will wemakedeal?”Lin Qibureauasked.
“冯总,可口可乐和佰事可乐的广告密度忽然增加,而且签下了很多大牌运动员,奥运会后,他们的产品销量也会因为这些运动员取得佳绩,而持续攀升,我们是不是做出一些应对?”林奇署问道。„Naturallymustmakedeals, the advertisementeffect of athleteis very good, especiallythis yearis the Olympicyear, the brand value of athletewill promotemany. Youcontact withsomewell-knownathletes, for exampleMichael of thatdash? Johnson, Grant of basketball? Hillanything, askstheirprices.”
“当然要做出一些应对,运动员的广告效应很不错,尤其今年是奥运年,运动员的品牌价值会提升很多。你去联系一些知名的运动员,比如那个短跑的迈克尔?约翰逊,还有篮球的格兰特?希尔什么的,问问他们的价格。”
The commercial value of athleteinChinaunvalued, butinEurope and Americaactuallydevelopedunusualis good. But a well-knownathlete, the world-classathlete, the commercial value is extremely particularly high.
运动员的商业价值在华夏不受重视,但在欧美却被开发的非常好。而一个知名的运动员,尤其是世界级的运动员,商业价值极高。Actually the selectableathleteis extremely numerous, butwantsin the worldinfluential, thatis not easy, now, the soccerspreads the broadestfirstmovement, butLin Qishusaida moment ago, PepsiColacrazysigningfootball player, surplusnotanymajor suits.
其实可选择的运动员极多,但要世界上都有影响力,那就不容易了,现在来说,足球是流传最广的第一运动,不过刚才林奇署说了,佰事可乐疯狂签约足球运动员,剩余的没什么大牌了啊。
The athletes must pay attention to the appearance, is much longer, is doomedto might as wellgrowleadsto have the commercial value. In the pastRonaldinhowascrest of wavedoes not havetwoin the soccer world, but the advertisementcontractwere inferior toIrvine, was the disparity of skill in ball games? No, afterwardManager of clubsaid the reason. Grows intoRonaldinhosuch, youthink how manyfanswill haveto be willingto buyhissports attire?
运动员也要注意长相的,长得丑的,注定不如长得帅的有商业价值。当年小罗在足坛也是风头无两,但广告合同等都不如欧文,是球技的差距吗?不,后来俱乐部的经理说出了理由。长成小罗那样的,你认为会有多少球迷愿意买他的球衣?Thereforemustpromotein the world, the black person is very first difficultto obtain the bigcontract, the influence of black persontrulyis also worse than the Caucasian. In the Caucasians, is longgrotesqueis not good, if the uglysemblances, thatwill affect seriously the commercial value.
所以要在世界进行推广,首先黑人就很难获得大合同,黑人的影响力也确实比白人差很多。白人中,长得奇形怪状的也不行,要是有一个丑陋的外表,那会严重影响商业价值的。Onedaylater, Lynchbureauhas brought a bad newstoFeng Yu. FirstdashflierMaierke? Johnson, had been signedbyCoca Cola, Grant who nextFeng Yuhas a liking for? Hill, one of the USbasketballpopularityhighestathletes, has signedwithCoca Cola.
一天后,林奇署给冯宇带来了一个坏消息。首先短跑飞人迈尔克?约翰逊,已经被可口可乐签下,其次冯宇看上的格兰特?希尔,这个米国篮球人气最高的运动员之一,也已经跟可口可乐签约。Againbehindsomealternativeathletes, pricehighoddness. As soon astheylistenare the Chinabrands, ininstinctonsomeresistances. Theyarevariousdomainsstars, isthattypeexcept forEarth, the Lord who everyonerefuses to accept, mustrepresent the product, naturally must choosewell.
再后面一些备选的运动员,价格都高的离谱。他们一听是华夏的品牌,本能上就有些抗拒。他们可是各领域的明星,属于那种除了地球,谁都不服的主,要代言产品,当然也要选择最好的。
If Coca Colaasksthemto represent, thentheirrepresentingfeeoneyear of possiblyalsoseveral hundred thousandUS dollars, but if is the Chinadrinkasksthemto represent, thatis lower than1 millionUS dollarsto exemptdiscussed!
如果是可口可乐找他们代言,那么他们的代言费一年可能也就几十万美元,可如果是华夏饮料找他们代言,那低于1000000美元免谈!Becausetheythink that represented the Chinaproduct, will affecttheirimages, thataffectedtheircommercial values.
因为他们认为代言了华夏的产品,会影响他们的形象,那就影响他们的商业价值了。In the final analysis, theycannot have a liking for the Chinaproduct, althoughin the newspaperpromoted the Chinadeterrence theory, saidanyChinaeconomic boom, butstillsaidChinaproductionwasinferior, had no wayto comparewith the UScompletely.
说到底,他们还是看不上华夏产品,虽然报纸上鼓吹华夏威胁论,说什么华夏经济腾飞的,但依然说华夏生产的都是劣等品,跟米国完全没法比。„Isn't a famousathletewillingto reduce prices?”Feng Yufrownsto ask.
“一个大牌运动员都不愿意降价吗?”冯宇皱着眉头问道。Althoughhehas signedseveralathletesinternally, for exampleWang JunxiaandFumingrosy cloud, Deng Yapingand otherswere doomedto obtain the gold medalathlete, the effect that but the femalerepresented, was inferior to the male. But the maleathlete, has only signed withLi Xiaoshuang, Liu Guoliang, KongLing the sunshinethreepeople.
虽然他已经在国内签下了几名运动员,比如王俊霞、福明霞、邓亚平等注定会获得金牌的运动员,但女性代言的效果,远不如男性。而男性运动员,只签约了李晓双、刘国良、孔令晖三人。Product type that theseathletes, representedwere also many, in any casecompletelywas the brand product under Feng Yuname, did not giveothers an opportunity.
这些运动员,代言的产品种类也很多,反正全部是冯宇名下的品牌产品,不给别人一点机会。DefinitelyalsohasotherChinaathletesto win the championship, butFeng Yucould not remember. ButFumingrosy cloudandKongLinghui, Feng Yugave back to the lengthto make, becausethesetwopeople of imageswere best, and state of motioncanmaintainunusualwas good, at least the nextOlympic Games, they can still be the champions.
肯定还有其他华夏运动员会获得冠军,但冯宇记不得了。而其中福明霞和孔令晖,冯宇还给了长约,因为这两人形象最好,且运动状态会保持的非常好,至少下届奥运会,他们依然会是冠军。But the influence of Chinaathlete, is inferior to the European and Americanathletes, especially the table tennis, divingand otherathlete of the influencesmustmissmany, particularlyin the European and Americanmarket.
但华夏运动员的影响力,远不如欧美运动员,尤其乒乓球、跳水等运动员的影响力要差很多,尤其是在欧美市场。
The soccer, basketball, dash, the influenceto be biggest, naturally the sale priceis also highest.
足球、篮球、短跑等,影响力最大,当然身价也最高。Feng Yuthinks that the representingfee of athlete will be very high, healsoahead of timeinquired the market rate. Buthas not thought that as soon asthisgroup of peoplelistenare the Chinabrands, unexpectedlyin abundancedaylight robbery!冯宇想到运动员的代言费会很高了,他也提前打听了行价。但没想到,这帮人一听是华夏品牌,竟然纷纷狮子大开口!„Soccerandin the basketball player, whomthattwo did askto represent? Whom did surplusyougiveto offer?”Feng Yuthinksto ask. It seems like can only look forsomealternativeathletes.
“足球和篮球运动员中,那两家都找了谁代言?剩余的你都给谁报价了?”冯宇想了想问道。看来只能找一些备选的运动员了。Lynchbureauputs outoneto prepare the goodform, aboveclearlabelling, whichareCoca Cola, whicharePepsifun, whatseveralrepresentingisotherdrink.
林奇署拿出一份准备好的表格,上面清楚的标注出来,哪些是可口可乐旗下的,哪些是佰事可乐旗下的,还有几个代言的是其他饮料。Surpluscontactsin the star player, eachofferlabelsinbehind, thesepeopleas ifreached an agreement were the same, the offerwas1 millionUS dollars!
剩余的接触过的球星中,每一位的报价都标注在后面,这些人似乎商量好了一样,报价都是1000000美元!ThisTMcracks a jokesimply, the yearly salary of this timebasketballandfootball playerhow many? Moreoverthisis the drink, is notmovement, whycan such highprice?
这TM简直是开玩笑,这时候的篮球和足球运动员的年薪才多少?而且这是饮料,又不是运动品,凭什么要这么高的价?„Basketball player'soffer is also low, thesefootball players, the priceis higher. Whatis laughable, theydo not drink the Cola, butLohweicauses the calciumto drain, but alsoincludes******, the athleteisforbidsto drink!”Lynchbureauextremely angrysaying.
“篮球运动员的报价还算是低的,那些足球运动员,价格更高。可笑的是,他们根本不喝可乐,可乐会造成钙流失,还含有******,运动员是禁止喝的!”林奇署愤愤的说道。TheirJianlibaois the sports beverage, Qistrength the new product is also very suitableathleteto drink, thatgroup of athletes, representedtheirradicallycan't drinkdrink, does not know how thesefansthought!
他们的健力宝是运动饮料,启力的新品也是很适合运动员喝的,那帮运动员,代言他们根本不能喝的饮料,也不知道那些球迷是怎么想的!Football player? Right, has forgottenthismatter!
足球运动员?对啊,怎么忘了这件事!„YousaidBrazilthesestar players, byPepsisigning?”Feng Yuasked.
“你说巴西队那些球星,都被佰事给签下了?”冯宇问道。„Right, surplussubstitutionanddo not have the fame, do weorsignthese? If after Brazilwinning, cansomeeffects?”Lin Qibureauasked.
“对啊,剩余的替补和没名气的,我们要不签那些?巴西要是夺冠后,也能有些效果吧?”林奇署问道。„, Wedo not sign the person of Brazil, wesign the athlete in Nigeria.”Feng Yusayingwith a laugh.
“不不不,我们不签巴西队的人,我们签尼日利亚的运动员。”冯宇笑呵呵的说道。„Whichteam? Nigeria? ThisisAfrica?”Lynchbureaucuriousasking. Even ifcannot signBrazil, PortugalandArgentinawhat, thesestar playersofferedhigh, but was really the star player, what did Nigeriahave?
“哪个队?尼日利亚?这是非洲的吧?”林奇署好奇的问道。就算是签不到巴西队,还有葡萄牙、阿根廷什么的吧,那些球星报价高了一些,但真是球星啊,尼日利亚有什么?„IsAfrica, youpossiblydo not knowthattheyare the champions of upper boundaryAfrican, is16 of upper boundaryWorld Cupstrongone. Yourelatetheirteams, Imustsign the severalcores of theirteam!”
“就是非洲的,你可能不知道,他们是上界非洲杯的冠军,也是上界世界杯的16强之一。你去联系他们的球队,我要将他们球队的几位核心签下来!”
Has PepsisignedBrazil? Thatwas interesting. InthisOlympic Gamesfootball competition, Nigeriais stepping on the Braziliansuperior.佰事签了巴西?那就有意思了。这次奥运会足球比赛中,尼日利亚正是踩着巴西上位的。Thinks after NigeriadefeatsBrazil, whatFeng Yuis interested inhaving a look at the Pepsipersonto cryactuallyvery much!
想想尼日利亚战胜巴西后,冯宇倒是很有兴趣看看佰事的人哭成什么样!
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