EG :: Volume #9

#820: Li Jing great difficult position

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When the Feng Yu patient waiting news, Lynch bureau has flown back to the home, reports the Beverage Alliance plan that Feng Yu said with Li Jing Wei personally. 在冯宇耐心等待消息的时候,林奇署已经飞回国内,亲自跟李京伟汇报冯宇说的饮料大联盟计划。 After Li Jing Wei listens to repeating of Lynch bureau, had other ideas at heart. 李京伟听完林奇署的复述之后,心里却有了其他的想法。 Jianlibao can be said as Li Jing great builds, but this Company, actually with Li Jing Wei relations, to put it bluntly, Li Jing Wei has not been one works! 健力宝可以说是李京伟一手打造成出来的,但这家企业,却跟李京伟没有一点关系,说白了,李京伟就是一个打工的！ But he is actually a very good worker, can not say him, does not have Jianlibao. In the area Li Jing Wei was also portrayed a hero -type character of! 但他却是一个非常牛的打工者,可以说没有他,就没有健力宝。在当地,李京伟也被塑造成了一个英雄式的人物！ But he wants is not these, what he wants is the property rights. Anybody acknowledged that without him, does not have Jianlibao, but along with consciousness of property rights consciousness, the fetter of Government, lets he very not satisfactory present situation. 可他要的不是这些,他要的是产权。任何人都承认,没有他,就没有健力宝,但随着产权意识的苏醒,还有政~府的束缚,都让他很不满意现在的情况。 Government forces to stipulate that in the employees of Jianlibao, must at least 45% natives, then various relationship through female relatives, flood the middle management of Jianlibao, this has seriously restricted the development of Jianlibao. 政~府强制规定,健力宝的员工中,必须至少有45的当地人,然后各种裙带关系,充斥着健力宝的中层管理,这严重制约了健力宝的发展。 Li Jing Wei believes that if not these people, Jianlibao team that he leads, development will be better than the present one time! Said that he has stressed establishes the perfect marketing channel, overseas Corporation he did not say anything, said the home only, marketing channel of Jianlibao, after might as well, Wahaha and happy Pepsi that established! 李京伟认为,如果不是这些人,他带领的健力宝团队,发展的会比现在好一倍！就说他一直强调建立完善的销售渠道,海外公司他就不说什么了,单说国内,健力宝的销售渠道,还不如后成立的乐哈哈和乐佰事！ Money does not have few flowers obviously, why the channel has not established, but can also rely upon other dealer? Once some link has problem, Jianlibao definitely will have the sale to slide. If the marketing channel of Jianlibao constructs with Wahaha same is so good, that will make these drink Corporation develop? 明明钱没少花,为什么渠道没有建立起来,还要仰仗别的经销商？一旦这其中某个环节出现问题,健力宝必然会发生销售下滑。如果健力宝的销售渠道建设跟乐哈哈一样那么好,那怎么会让这些饮料公司发展起来？ Another Government screens out the Jianlibao big profit every year, making the fund of Jianlibao always insufficient. If according to the Li Jing great meaning, Jianlibao should already put into the new product research and development, then Jianlibao should not be only a product now. 再一个政~府每年将健力宝大笔的利润抽走,让健力宝的资金总是不够用。如果按照李京伟的意思,健力宝应该早就投入新产品研发,那么健力宝现在就不该只是一个产品。 What he vainly hopes for is same as Coca Cola, takes Jianlibao as the flagship product, other products revolve Jianlibao, then forms one to have Corporation of very big competitive power. 他梦想的是跟可口可乐一样,以健力宝为龙头产品,其他产品围绕着健力宝,然后形成一个有很大竞争力的公司。 But now, Jianlibao Corporation, only then a product of Jianlibao, Government that helped leadership say that Jianlibao did not need other products, prepared the good producer research and development expense to transfer him directly, original Jianlibao early several years must develop the tea drink, made Wahaha pick up a bargain! 但现在呢,健力宝公司,还是只有一个健力宝的产品,政~府那帮领导说,健力宝不需要其他产品,直接将他准备好的产品研发费用全部调走了,本来健力宝早几年就要开发茶饮料的,却让乐哈哈捡了便宜！ He can only make that side the US carry on the research and development now, so as to avoid the fund returns to the home, by Government withdrawing. 他现在只能让米国那边进行研发,免得资金回到国内,就被政~府给提走了。 Starting from the late 80's, the country did not prevent personal to buy stock even purchases the state-owned enterprise, this was called „country drew back China Association for Promoting Democracy” the policy by many people, making Li Jing Wei see the hope. 从八十年代末开始,国家就不阻止私人入股甚至收购国企了,这被很多人称之为“国退民进”的政策,让李京伟看到了希望。 He thinks that he makes the so big contribution for Jianlibao, then he proposed property rights defined time, Government should be the support, after all many Company, such have done, has given the merit biggest person, some solid actual benefits! But like him, is not some labor medals that obtains, rises wages these most common rewards. 他本以为,他为了健力宝作出如此大的贡献,那么他提出产权明晰化的时候,政~府应该是支持的,毕竟很多企业,都这么做了,给了功劳最大的人,一些实实在在的实惠！而不是像他一样,得到的都是一些劳动奖章,涨一点工资这些最不起眼的奖励。 In this case, other people for have controlled some development speeds of Jianlibao, because he fully realized that more good of Jianlibao development, he purchases the Jianlibao stockholder's rights the cost to be higher with his team, the possibility is lower. 在这种情况下,他人为的控制了一些健力宝的发展速度,因为他深知,健力宝发展的越好,他跟他的团队购买健力宝股权的成本就越高,可能性就越低。 He wants to build a Jianlibao building in Guangzhou, invests ten hundred million, then the headquarters of Jianlibao, moves from this small county, not only here is far away, the relations are complex, to the development of Jianlibao, played very big hindrance role! 他想在羊城建立一座健力宝大厦,投资十个亿,然后将健力宝的总部,从这个小县城迁出去,这里不但偏远,关系还非常复杂,对健力宝的发展,起到了非常大的阻碍作用！ How as to purchase the stockholder's rights, he has also thought good means that that goes on the market, making Jianlibao go on the market! 至于如何购买股权,他也想到了一个好办法,那就是上市,让健力宝上市！ Now Government leadership does not like in the area of jurisdiction presenting listing Company, but once Jianlibao goes on the market, the market value rises suddenly inevitably, this is good achievements. 现在政~府的领导不都喜欢辖区内出现上市企业么,而健力宝一旦上市,市值必然暴涨,这是一笔不错的政绩。 Li Jing Wei thinks that he can rely on this point, convinced Government, permitted MBO, let them from the Company operator, turned into one of the Company owners officially! 李京伟以为,他可以凭借这一点,说服政~府,允许MBO,让他们从企业的经营者,正式变成企业的所有者之一！ But ideal is very plentiful, reality too bone feeling! 可理想很丰满,现实太骨感！ Year ago time, Li Jing Wei has raised a matter of Jianlibao joint stock system transformation listing, directly by Government overruling, and spoke frankly that said Li Jing Wei is thinks „digs socialism corner”, but also speaks the sacrificing spirit? 年前的时候,李京伟提了一句健力宝股份制改造上市的事情,直接被政~府给否决了,并且直言,说李京伟是想“挖社会主义墙角”,还讲不讲奉献精神了？ Offers, I these years did before, isn't the offer? 奉献个屁啊,我之前那些年做的,还不是奉献？ Li Jing Wei is very angry, thinks that his payout, has not obtained the proper repayment, his „share and building fall to the ground” two strategies, is unable to develop normally, becomes the shareholder of Jianlibao, is out of the question, this made him produce the thick disappointment. 李京伟很愤怒,认为他的付出,没有得到应有的回报,他的“股票上市、大厦落地”两项战略,都无法正常开展,成为健力宝的股东,更是无从谈起,这让他心里产生了浓浓的失望。 But at this time, in news unceasing explodes various news, lets heart of inflation Li Jing great disaffection even more! 而这时候,新闻上又不断的爆出来各种消息,让李京伟的不满之心愈发的膨胀！ TCL founder Li Dongsheng with, when the local government signing releasing authority agreement, the agreement agreement, Li Dongsheng team guaranteed every year the state asset rises in value 10%, Government pledged, the management level may according to the Company stockholder's rights of certain proportion purchase increment part. TCL创办人李东升与当地政~府签订放权协议,协议约定,李东升团队每年确保国有资产增值10,政~府承诺,经营层可按一定比例购买增值部分的企业股权。 In the Jianlibao Corporation not far another city, produces small household electrical appliances Corporation of beautiful, by overall sell to founder and team. 在健力宝公司不远的另外一个城市,生产小家电的美的公司,被整体出售给了创办人及其团队。 Many Corporation, have similar news, makes the management of major contributions to Corporation, after the joint stock system transforms, obtained some stockholder's rights, some are many, some are few, but he, then a hope does not have! 还有很多公司,都有类似的新闻,对公司做出重大贡献的管理层,在股份制改造后,都获得了部分股权,有的多,有的少,而他,则一点希望都没有！ When the local government come income, is closes right up against Jianlibao Corporation that Li Jing Wei leads to create, these people win a promotion, how to have the Li Jing great merit? 当地政~府的主要收入,都是靠着李京伟带领的健力宝公司创造出来的,那些人升官,怎么会没有李京伟的功劳？ But they actually have choked to death the Li Jing great final dream now, this lets the Li Jing great unusual anger. Several years ago, the healthy product was in flood, these Government officials also came to make „instruction” to Jianlibao. 可现在他们却掐死了李京伟最后的梦想,这让李京伟异常的愤怒。前几年,保健品泛滥的时候,那些政~府官员还来对健力宝做过“指导”。 Requests Jianlibao also to defer to the healthy product that to propagandize, for example Jianlibao turns into truely „the Eastern magic”, builds Jianlibao „to be sick to treat an illness, not the sickness builds up strength” concept. 要求健力宝也按照保健品那么宣传,比如将健力宝变成真正的“东方魔术”,打造健力宝“有病治病,无病强身”的概念。 This point, great was firmly resisted by then Li Jing. Although the turnovers of these healthy products turn time in successive years, even some orals, first year be only the property several million, crossed for one year, on the turning year turnover two One billion jumbos. In this tempting ~ is puzzled, Li Jing Wei has defended his conscience. 这一点,被当时的李京伟坚决抵制住了。虽然那些保健品的营业额连年翻倍,甚至某一些口服液,头年还是只有资产几百万呢,过了一年,就变成年营业额二十亿的巨无霸了。在这种诱~惑下,李京伟守住了自己的良知。 Afterward the healthy product profession was exposed by Yang Tai suddenly, the entire profession was attacked seriously, but at this time, these talented people looked that Li Jing Wei was right. But brand image of Jianlibao, became well. 后来保健品行业忽然被央台曝光,整个行业受到严重打击,而这时候,那些人才看出来,李京伟是对的。而健力宝的品牌形象,也变得更好了。 If gives these people Jianlibao, Li Jing Wei believes that let alone reached the present scale, perhaps Jianlibao already was finished! 如果将健力宝交给那些人,李京伟认为,别说达到现在的规模了,健力宝恐怕早就完蛋了！ Two big Corporation that initial healthy product market, fortunately survived only, now is making the drink, one was happy Pepsi, another was Wahaha. Two both are unceasing under-production, finally withdrew from the healthy product market thoroughly, instead in beverage industry, enjoying the sight and sound of the wind whipping up the water of development, Wahaha has been able to threaten the status of Jianlibao domestic main item! 当初的保健品市场,唯一幸存下来的两家大公司,现在都是在做饮料,一家是乐佰事,另外一家就是乐哈哈。两家都是不断的减产,最终彻底退出了保健品市场,反而在饮料行业,发展的风生水起,其中乐哈哈已经能威胁道健力宝国内龙头的地位了！ At this time, the Wahaha major stockholder told him that must cooperate, the development overseas market, he does not want to comply, two Corporation had the competitive relations after all. 这时候,乐哈哈的大股东跟他说,要进行合作,开拓海外市场,本来他并不想答应,两家公司毕竟有竞争关系嘛。 But now, Li Jing Wei was actually considering that one side he should see with that Feng Boss, discussed that the issues in other aspects. If can have the support on fund from this Feng Boss there, that...... 但现在,李京伟却在考虑,他应该跟那个冯老板见一面,谈一谈其他方面的问题。如果能从这位冯老板那里得到资金上的支持,那么……
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