EG :: Volume #9

#818: Invitation cooperation( asked to subscribe asks ticket)

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Must think that this dream is realized, must first do is the brand promotion. Builds the core brand, makes tyrant profession. 要想这个梦想实现,首先要做的就是品牌推广。打造核心品牌,制霸行业。 At present China brand US, popularity high two: Wind & Rain Brand and Jianlibao! 目前在米国这边的华夏品牌,知名度较高的就两个:风雨牌和健力宝！ Wind & Rain Brand was needless saying that has humidifier, bladeless fan, VCD and DVD product patent, in domestic electric appliances, obtained very high stock market ratio. Even these products, are profession leader Boss . 风雨牌不用说,有着加湿器、无叶风扇、VCD、DVD的产品专利权,在家用电器方面,已经获得了很高的市场评价。甚至这几种产品,都是行业龙头老大。 Jianlibao, the giant of China beverage industry, last year sales volume achieved four One billion RMB at this time, the profit has been over four hundred million, and has established branch offices in several countries, the product sold in distant markets more than 30 countries and regions, leading Boss of true China beverage market. 健力宝,此时华夏饮料业的巨头,去年的销售额就达到了四十亿RMB,利润超过四个亿,且在十几个国家建立了分公司,产品远销30多个国家和地区,真正的华夏饮料市场的龙头老大。 Although in the China market, Wahaha had to pursue on trend, but also tight is the China market, the overseas market, Wahaha were most to sell Taiwan, Hong Kong and Capital. Zeng Changshi landed Japan, what a pity one hear was the China brand, nobody is willing to buy radically, finally withdrew low-spirited, Zong Qingxian that this matter was also mad thin several jin (0.5 kg)! 虽然在华夏市场,乐哈哈已经有追赶上的趋势,但也紧紧是华夏市场罢了,海外市场,乐哈哈最多就卖到了宝岛、香江和葡京。曾尝试登陆岛国,可惜一听是华夏品牌,根本没人愿意买,最终黯然退出,这件事还气的宗庆先瘦了好几斤！ The China this time beverage market, Jianlibao is Boss , then Wahaha, happy Pepsi, coconut tree, Zhenzhen, rising sun rise and other brands to follow, the total sales volume of whole year, has exceeded three One billion US dollars, but how many last year was the beverage industry sales volume of US? 100 billion US dollars! 华夏此时的饮料市场,健力宝是老大,然后乐哈哈、乐佰事、椰树、珍珍、旭日升等多个品牌紧随其后,全年的总销售额,超过了三十亿美元,而去年米国的饮料行业销售额是多少呢？100000000000美元！ China has 1.2 billion population, US two hundred million, the consumption level between both, the disparity is not a least bit. 华夏有1200000000人口,米国两个亿,两者之间的消费水平,差距不是一点半点。 Feng Yu wish has also made Wahaha run out of the entrance, moves into the world. Previous generation Wahaha in this regard, does on very difference, before the Feng Yu rebirth, the sales volume of Wahaha overseas, most peak time, the year turnover does not have over 25 million US dollars, but also cannot compare Jianlibao now, even cannot compare including this time coconut tree Corporation. 冯宇也一直想要让乐哈哈冲出国门,走向世界。前世乐哈哈在这一点上,做的就非常之差,一直到冯宇重生前,乐哈哈海外的销售额,最巅峰的时候,年营业额也没超过25000000美元,还比不上健力宝现在呢,甚至连此时的椰树公司都比不上。 In beverage industry, the FDA standard of US, is the world strictest drink inspection standards, so long as adopted this standard, carries out in any other countries all does not have the issue. 在饮料行业,米国的FDA标准,是全世界最严格的饮料检验标准,只要通过了这个标准,在其他任何国家推行皆没有问题。 Jianlibao passed, can therefore rush out a stretch of world in the US. 健力宝通过了,所以才能在米国闯出一片天地。 At this time Jianlibao's development in US, fell into the bottleneck time, mainly stems from Jianlibao only model of product, and must receive preemptions of US two beverage industry giants. 此时健力宝在米国的发展,也陷入了瓶颈期,主要是源于健力宝仅有一款产品,且还要受到米国两家饮料业巨头的排挤。 Original Jianlibao has with the opportunity of Pepsi Corporation cooperation, commonly attacks Coca Cola, but negotiated time, Jianlibao helmsman Li Jing Wei spoke very insolent words: „The Pepsi Cola was the beverage industry Boss elder brother, I represented Jianlibao, welcome you to join Jianlibao, produced our products!” 本来健力宝是有跟佰事公司合作的机会,共同打击可口可乐的,但谈判的时候,健力宝掌舵人李京伟却说了一句非常张狂的话:“佰事可乐是饮料行业的老大哥了,我代表健力宝,非常欢迎你们加盟健力宝,生产我们的产品！” He wants to let Pepsi, turns into the subcontract(or)/OEM supplier business of Jianlibao! 他想让佰事,变成健力宝的代工商！ Then Pepsi Corporation representative it is said silent was very long, cooperation condition that they give, was actually favorable, Jianlibao helps to promote the Pepsi Cola in China, suppresses Coca Cola, Pepsi Corporation in the US, helping Jianlibao promote, similarly pushes aside Coca Cola. 据说的当时佰事公司的代表沉默了很久,他们给出的合作条件,其实已经非常优厚了,健力宝在华夏帮助推广佰事可乐,打压可口可乐,佰事公司在米国,帮助健力宝推广,同样排挤可口可乐。 It can be said that exchange market, win-win way. But Li Jing Wei made a great show of one's talents at that time, does not pay attention to two beverage industry giants, because the core of everybody product is different. 可以说是互换市场,双赢的方式。但李京伟当时锋芒毕露,根本不把两家饮料业巨头放在眼里,因为大家产品的核心是不一样的。 What Jianlibao produces is weak basicity electrolyte drink, is the sports beverage, the athlete can also drink, is healthier. But Coca Cola or the Pepsi Cola, sells soft drink in his eyes, is unable to prevent Jianlibao advance the footsteps. 健力宝生产的是弱碱性电解质饮料,是运动饮料,运动员也能喝,更加健康。而无论是可口可乐还是佰事可乐,在他眼里就是卖汽水儿的,根本无法阻挡健力宝前进的脚步。 The expansion of initial Jianlibao, is truly smooth, all develop in the good direction, when the home Boss , enters the international market, and successful promotes in the US, even the promoted business of US, once was the Pepsi promoted business. 初期健力宝的扩张,确实非常顺利,一切都向好的方向发展,国内当老大,打入国际市场,并成功在米国推广,甚至米国的推广商,曾经就是佰事的推广商。 May wait for two Cola Corporation to discover, is unable , when China development, after their supreme headquarters by Jianlibao this „careerist” seepage, Cola Corporation that two opposed, start as if by prior agreement simultaneously suppresses Jianlibao. 可等两家可乐公司发现,无法在华夏发展的时候,他们的大本营又被健力宝这个“野心家”渗透后,两家本来对立的可乐公司,不约而同的开始同时打压健力宝。 Not only in the US market, meanwhile has the markets in many countries. The giants of two beverage industry collaborated, making the overseas development road of Jianlibao strict instantaneously. 不只是在米国市场,同时还有多个国家的市场。两家饮料业的巨头联手,让健力宝的海外发展路瞬间变窄了许多。 This time is Jianlibao most needs to aid the time, Feng Yu related Jianlibao US branch offices Executive Lynch bureau. 此时是健力宝最需要援手的时候,冯宇联系上了健力宝米国分公司的老总林奇署。 Jianlibao bought a yet higher goal to take the headquarters in the US at this time, was not quite far from Empire State Building. Feng Yu at this time in the popularity of New York, is very high, in the newspaper was reporting that this has bought the China merchant in Empire State Building. Received the Feng Yu call, Lynch bureau complied with the invitation of Feng Yu. 健力宝此时在米国买下了一层楼作为总部,距离帝国大厦并不太远。冯宇此时在纽约的知名度,可是非常之高,报纸上都在报导这位买下了帝国大厦的华夏商人么。一接到冯宇的电话,林奇署就答应了冯宇的邀请。 In the top layer of Empire State Building, overhauls a good big reception room first, Feng Yu met with Lynch bureau. 在帝国大厦的顶层,也是最先翻修好的一层的大会客室,冯宇跟林奇署见了面。 „Are you Feng Boss?” In the newspaper does not have the Feng Yu full face, Lynch bureau not to know Feng Yu, may see the reception room, only then a person, he can only probe asked one. Actually in inner heart, Lynch bureau thinks one were guesses mistakenly, after all front this, was extremely younger. “您就是冯老板？”报纸上并没有冯宇的正面照片,林奇署并不认识冯宇,可看到会客室只有一个人,他只能试探的问了一句。其实内心里,林奇署以为自己是猜错了,毕竟面前这位,太过年轻了一些。 „Forest always, the greeting on first meeting, I was Feng Yu.” “林总,久仰了,我就是冯宇。” Hears the familiar sound, Lynch bureau has then extended both hands, although he has prepared, but at once, somewhat thought that is hard to accept. 听到熟悉的声音,林奇署这才伸过双手,虽然他心里有所准备,但一时之间,还是有些觉得难以接受。 „Feng Boss is good, Feng Boss is good.” “冯老板好,冯老板好。” „Forest somewhat is always curious, do I invite you to do today? I did not turn round spoke frankly, I want to help Jianlibao.” On the Feng Yu face is hanging the smiling face, the expression is very sincere. “林总是否有些好奇,我今天邀请你来干什么？我也不拐弯子直说了,我想帮健力宝。”冯宇脸上挂着笑容,语气很真诚。 Lynch bureau eyebrow selects: „Chief Feng these words are any meaning, Jianlibao do not need the place that anything helps.” 林奇署眉毛一挑:“冯总这句话是什么意思,健力宝不需要什么帮助的地方。” Lynch bureau thinks that Feng Yu wants to buy stock Jianlibao, this he does not certainly comply. Jianlibao is a state-owned enterprise, does good that such also develops, why make the bystander buy stock? Their these management, but also is thinking future MBO. 林奇署以为冯宇是想入股健力宝,这点他当然不答应。健力宝是国企,又发展的这么好,凭什么让外人入股？他们这些管理层,还想着将来MBO呢。 „Right? How I heard that Jianlibao wants to enter the large supermarket now, but was actually rejected?” This is also Feng Yu inquires. “是吗？我怎么听说,健力宝现在想要进入大型超市,但却被拒绝了呢？”这点也是冯宇打听出来的。 Enters the large supermarket, had the rich sales terminal, the sales volume has definitely been able to promote a big truncation, the profit also to promote much. If cannot, then forever is unable with two Cola Corporation real competition US markets. 进入大型超市,就有了丰富的销售终端,销量肯定能提升一大截,利润也能提升不少。而如果不能,那么永远无法与两家可乐公司真正竞争米国市场。 Lynch bureau looks up suddenly to Feng Yu, although this matter is not the secret, but if not care about Jianlibao, does not know absolutely that this Feng Boss, was inquiring the matter of Jianlibao? 林奇署猛然抬头看向冯宇,这件事虽然不是秘密,但如果不关心健力宝的,绝对不会知道,这个冯老板,在打听健力宝的事情吗？ Moreover listens to the meaning of this Feng Boss, he has the means that making Jianlibao enter the large supermarket in US? 而且听这个冯老板的意思,他难道有办法,让健力宝进入米国的大型超市？ „Feng Boss, this busy, you can be busy on inadequate? First talks clearly, is not our Jianlibao cannot enter US Supermarket, we were still negotiating, the condition had not discussed that gathered together.” “冯老板,难道这个忙,你能忙的上不成？先说清楚,不是我们健力宝不能进入米国超市,我们还在谈判中,条件没有谈拢而已。” Jianlibao requests to be the same with two Cola Corporation conditions, has the special counter, some striking symbols, have the superior position wait / etc., at least should not miss are too many, but these conditions, these supermarkets do not comply. Although Jianlibao is good, but in their opinion, completely has no way to compare with Coca Cola and Pepsi Cola. 健力宝要求跟两个可乐公司的条件一样,有专门的柜台,有醒目的标志,有优越的位置等等,至少不应该差太多,可那些条件,那些超市都不答应。健力宝虽然不错,但在他们看来,跟可口可乐和佰事可乐还是完全没法比的。 Naturally a little is very important, that is Jianlibao at this time only then drink of taste, without any other products, this has no way to compare with Coca Cola and Pepsi Cola completely, does a model of product, why independently set up a counter? 当然还有一点很重要,那就是健力宝此时只有一款口味的饮料,没有任何其他产品,这跟可口可乐和佰事可乐完全没法比,一款产品,凭什么单独设立一个柜台？ „I, if can help you attain a more excellent condition?” Asking that Feng Yu smiles. “我如果能帮你们拿到更加优厚的条件呢？”冯宇笑眯眯的问道。
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