EG :: Volume #8

#768: The function of position

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Lenovo launches price war in China suddenly, this makes other computer brands be caught off guard. ●⌒. Before hadn't an indication, how large scale reduced prices suddenly? 连想忽然在华夏发动价格战,这让其他电脑品牌都措手不及。●⌒,.之前没有一点征兆,怎么忽然就大幅度降价了？ Desktop 8081 that the hosts push, but even if they are the Japan computers, the transport expense little, the cost must over 10,000, only if they are willing to do business at a loss the sale. 主推的台式机8081台,而他们哪怕是岛国的电脑,运费少很多,成本也要超过10000块,除非他们肯赔本销售。 Does business at a loss the sale, they cannot shoulder. If there is therefore monopolized the market, then must withstand the large amount traffic ticket. Even they do business at a loss the reduction to sell, accidentally what to do does Lenovo continue to reduce prices? They have done business at a loss, has not won the sales volume, isn't that more miserable? 赔本销售,他们也扛不住啊。如果因此垄断了市场,那么还要承受巨额的罚单。甚至他们赔本降价销售,连想万一继续降价怎么办？他们赔本了,还没赢了销量,那不是更惨？ What is more miserable is the notebook, their retail prices are more than 20,000, but Lenovo, wants 14,800 unexpectedly, performance parameter not only not compared with their difference, even in fields compared with their good, for example optical disk drive. 更惨的是笔记本电脑,他们的零售价都是20000多块,而连想的,居然只要14800,性能参数不但不比他们的差,甚至在某些方面比他们的更好,比如光驱。 Lenovo grasps three points to carry on the large-scale propaganda now. First, national floor price \; Second, easiest-to-use system and software \; Third, the disposition is highest, even has disposed the world most advanced vcd optical disk drive. 连想现在就抓住三点进行大规模宣传。第一,全国最低价\;第二,最好用的系统和软件\;第三,配置最高,甚至配置了全世界最先进的vcd光驱。 So looks, the Lenovo performance-to-price ratio, leads other computer brand big truncations. 如此一看,连想的性价比,领先其他电脑品牌一大截啊。 They therefore start to try to find the solution, joins up, resists with Lenovo. Actually the simplest means that are force Lenovo to rise in prices, like this everybody returns the same level line, they can rely on bigger computer brand, guarantees market share, guarantees the profit. 他们于是开始想办法,怎么联合起来,跟连想对抗。其实最简单的办法,就是逼迫连想涨价,这样大家重新回到同一水平线,他们才能凭借更大电脑品牌,来重新保证市场占有率,保证利润。 Since the Microsoft Windows95 system has gone on the market, the computer sales volume of world most areas soars, they have to acknowledge that an easy-to-use system, will stimulate the consumer buying computer enormously. 而且自从微软的win95系统上市以来,世界大部分地区的电脑销量都直线上升,他们不得不承认,一个好用的系统,会极大的刺激消费者购买电脑。 But only then in China, they have met the ridge! 可只有在华夏,他们遇上了坎儿！ Because of the Lenovo computer, the immediate packing the Microsoft Chinese operating system, was free. Free also has included many application software, they have attempted, very practical. 因为连想的电脑,已经直接安装好了微软的中文操作系统,是免费的。免费的还包括了很多应用软件,他们尝试了一下,都非常的实用。 Those who let them unable to master, can the prices of these software, how be free? Single these software, should also above value 2000 rmb, even is 3000, is the cost of Lenovo computer only about 5000 rmb? 让他们搞不懂的是,这些软件的价格,怎么会是免费呢？单只这些软件,应该也值2000块rmb以上,甚至是3000块,如此说来,连想电脑的成本只有5000块rmb左右吗？ This is absolutely impossible! 这绝对不可能！ Their these big Corporation, production line is bigger, the efficiency is higher, the fitting procurement cost is lower, the cost also controls rmb 5000 over, various Lenovo aspects are inferior to them, the cost should high be more right, 6000 should be quite reasonable. 他们这些大公司,生产线更大,效率更高,配件采购成本更低,成本也才控制到rmb5000块出头,连想各方面都不如他们,成本应该更高才对,6000块应该比较合理。 This also has the advertisement to propagandize, transportation, the warehousing, shop sale and other costs, them sell 8800, how many can the profit the remaining? Wasn't in arrears well? Lenovo Corporation property how many, if really burns money promotion, how long they can insist? 这还有广告宣传,运输,仓储,门店销售等成本在呢,他们卖8800,利润能剩下多少？不亏钱都不错了吧？连想公司的资产才多少,真要是烧钱促销,他们能坚持多久？ Don't their software, ask for money? Only is the Microsoft software, how much money wants? Can look from the Microsoft profit, Microsoft is vampire, their volume purchase time, the price is also very high. 难道他们的软件,都不要钱吗？光是微软的软件,就要多少钱？从微软的利润就能看出来,微软可是一个吸血鬼,他们批量购买的时候,价格也是非常高的。 Software price of Lenovo installment, very low? 难道连想安装的软件价格,非常的低？ Some are Lenovo research and develop, can match free, this they understood. Software of Silver Mountain Corporation development, because Silver Mountain also has the Lenovo stock, perhaps the price can also be very low. But the Microsoft system and won't software price, very be always low? Price how much money that they receive, market retail price how much money! 一些是连想自己研发的,可以搭配着免费,这个他们理解。银山公司开发的软件,因为银山也有连想的股份,价格或许也可以很低。但微软的系统和软件价格,总不会很低吧？他们拿到的价格都多少钱呢,市场零售价多少钱呢！ But they study, has two guesses. First is Lenovo computer hardware is cheap, second is the software that the Lenovo computer installs is cheap! 可他们研究来研究去,真的就只有两种猜测。第一就是连想的电脑硬件非常便宜,第二就是连想电脑安装的软件非常便宜！ They have contacted with the hardware supplier immediately, and starts to ventilate, probes the opposite party purchasing price is many. Although they are clear, because of the difference of quantity purchased, their prices definitely has a difference, but should miss is not big. 他们马上联系了硬件的供货商,并且相互之间开始通气,试探对方的采购价格是多少。虽然他们清楚,因为采购量的不同,他们的价格肯定有所差别,但应该差的不大。 The final result also truly so, the hardware manufacturer cost here, must guarantee the profit, the sale is impossible to be too low. Moreover hardware manufacturer representative said that which computer Corporation no matter they sold, finally is also not they make money, they possible for what market, but reduces own profit? 最终的结果也确实如此,硬件商的成本在这儿呢,要保证利润,销售价就不可能太低。而且硬件商代表说了,他们不管卖给哪个电脑公司,最终还不都是他们赚钱,他们怎么可能为了什么市场,而降低自己的利润？ Therefore they got the answer, issue appeared on the software! 于是他们得到了答案,问题就出现在软件上面！ Lenovo and Silver Mountain Corporation software, they investigated the selling price in market, discovers software that in the association computer brings, if calculates according to the retail price, wants more than 1000, this with not any difference that they estimate. 连想和银山公司的软件,他们调查了市场上的售价,发现联想电脑里自带的软件,如果按照零售价计算,也要1000多块,这跟他们估算的没什么差别。 This more than 1000 quick, they do not calculate completely that Microsoft software and system always do ask for money? Even if with their price, the system and office software also wants more than 200 US dollars? 这1000多快,他们全部不算,那微软的软件和系统总要钱吧？就算跟他们的一个价,系统和office软件也要200多美元吧？ Only if, their Microsoft software, the price is lower, is lower than the price that they attain. However this...... Possibly? 除非是,他们微软的软件,价格更低,比他们拿到的价格更低。但是这……可能吗？ How long they cooperated with Microsoft, even Microsoft small Corporation time, they carried on to cooperate. Moreover how long they made the computer, regardless of the output or the sales volume, were stronger than Lenovo, even the brand value was the Lenovo several fold. If the Microsoft software price has low high, then they should the software of low price be right. 他们跟微软合作多长时间了,甚至微软还是小公司的时候,他们就进行合作了。而且他们做电脑多长时间了,无论产量还是销量,都比连想更强,甚至品牌价值更是连想的数倍。如果微软的软件价格有高有低,那么他们才应该难道低价的软件才对。 They have analyzed for a long time, obtains is a paradox. At this time their decision looked for the Microsoft proof, wants Microsoft to tell them personally, the price of software was the same, or almost. 他们分析了许久,得到的都是一个悖论。这时候他们决定找微软求证,想让微软的人亲口告诉他们,软件的价格是一样的,或者差不多。 They relate the Microsoft headquarters, the answer that the Microsoft headquarters give are, the market in Asia, please relate president Ballmer of Asian market. 他们联系微软总部,微软总部给的答复是,亚洲的市场,请联系亚太市场的总裁鲍尔默。 But they relate to Secretary Ballmer time, Secretary Ballmer told them, the China market, was mr.feng directly is responsible for Board of Directors by Corporation board member/director and Asia-Pacific region vice president, Mr. Ballmer did not manage. 而他们联系到鲍尔默秘书的时候,鲍尔默秘书告诉他们,华夏的市场,是由公司董事兼亚太区副总裁mr.feng直接对董事会负责的,鲍尔默先生不管。 Therefore, they telephone to contact with this board member/director Mr. Feng 于是,他们又打电话联系这位董事冯先生 „Here is office/bureau of Microsoft Mr. Feng, whom do you look for?” Ralph answers the telephone to ask. “这里是微软冯先生的办公室,请问你们找谁？”拉尔夫接起电话问道。 „I am vice-president Pinggu Saburo that the Dongzhi Corporation manager sells, I want to look for Mr. Feng.” “我是东之公司主管销售的副社长平谷三郎,我想找一下冯先生。” „Sorry that Mr. Feng is on leave, if no specially important matter, please wait for Mr. Feng to be on leave to relate again.” “很抱歉,冯先生正在休假,如果没有特别重要的事情,请等冯先生休假回来再联系。” Nanie? Is Mr. Feng on leave? Waits to be on leave to relate again? Is this Microsoft Corporation mode of administration? 纳尼？冯先生在休假？等休假回来再联系？这就是微软公司的管理方式？ Even if the leave, whom you should also tell me to replace the work of Mr. Feng? When was on leave to finish you being probable saying that did this send me? 就算是休假,你也应该告诉我谁接替冯先生的工作吧？还有什么时候休假结束你要说一下吧,这就打发我了？ „And other, how to call?” “等一下,请问怎么称呼？” „I am the secretary of Mr. Feng, you can call me for Ralph.” “我是冯先生的秘书,你可以称呼我为拉尔夫。” „Good, Mr. Ralph, when then Mr. Feng was on leave to finish? Or during the leave, his work is replaced processing by whom?” Pinggu Saburo earnest asking. “好的,拉尔夫先生,那么冯先生什么时候休假结束？或者说在休假期间,他的工作由谁代替处理？”平谷三郎认真的问道。 „When was on leave not to finish definite, this must look at the mood of Mr. Feng. You said that who replaces the work of Mr. Feng? Sorry that nobody can replace. You called Pinggu Saburo was right? Leaves behind your contact method, if Mr. Feng wants, meets first gives you to reply.” “什么时候休假结束不确定,这要看冯先生的心情。你说谁来代替冯先生的工作？很抱歉,无人能代替。你叫平谷三郎对吗？留下你的联系方式,冯先生如果愿意,会第一时间给你回复的。” Pinggu Saburo felt that the brain seemed rusts, you were the secretary of Mr. Feng, you do not know when Mr. Feng was on leave to finish? What work nobody also has to substitute, he is only an administrative personnel, is not the special R &\; D personnel, to be how irreplaceable? 平谷三郎感觉脑子似乎是锈住了,你是冯先生的秘书,你不知道冯先生什么时候休假结束？还有什么工作无人可以替代,他只是一个管理人员,又不是什么特殊的研发人员,怎么就无可替代了？ But he does not have other means that can only stay behind own telephone number, and asked Ralph to pass on to Mr. Feng as soon as possible, he had the important matter to need to Mr. Feng to talk. 但他也没别的办法,只能留下自己的电话号码,并请拉尔夫尽快转告冯先生,他有重要的事情需要跟冯先生谈。 He did not think that this matter said usefully to Ralph, Ralph had not asked. In fact, Ralph knows that is any matter, he today this is the sixth call that receives, came from big computer production Corporation, but he replied that is also one set of lines. 他不觉得这件事跟拉尔夫说有用,拉尔夫也根本就没问。事实上,拉尔夫已经知道是什么事情,他今天这是接到的第六个电话,全部来自大的电脑产销公司,而他回答的,也都是一套台词。 That is, Feng Yu becomes the advantage of Microsoft China area head. 这就是,冯宇成为微软华夏区负责人的好处。 Feng Yu is making anything at this time, in a pet shop, chooses the pet that he wants to raise.( To be continued.) 冯宇此时在做什么呢,在一家宠物店,挑选他想养的宠物。(未完待续。)
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