EG :: Volume #8

#767: Price war( asked to subscribe asks ticket)

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„Chief Feng, don't you come back?” Liu Chuanzhi asked in telephone. “冯总,你不回来吗？”刘传志在电话里问道。 „I do not go back, if you have any need, can call me, I find the person to help to you. This time you may think, our all of a sudden has become the profession public enemy!” The Feng Yu reminder said. “我就不回去了,如果你有任何需要,可以给我打电话,我找人给你帮忙。这次你可想好了,我们这一下子就成了行业公敌！”冯宇提醒道。 Liu Chuanzhi must taking 11 opportunities, start to fire the price war of Lenovo computer! As the matter stands, computer price will plummet, but simultaneously, will offend all colleagues. 刘传志要借着11的机会,开始打响连想电脑的价格战！这样一来,电脑价格会直线下降,而同时,会得罪所有的同行。 Naturally, offends, not only the domestic colleague, more importantly these overseas big Corporation, this will make them bear a grudge on, will be Lenovo in the future enter the international market, has established the huge barrier. 当然,得罪的不只是国内的同行,重要的是那些国外的大公司,这会让他们记恨上,为连想将来走出国门,设定了巨大的障碍。 Lenovo can start the foundation of price war , because the customs duty of China to electronic products is very high, actually calculates the production cost, Lenovo does not compare the overseas computer to be low at this time, except for transport expense, without any superiority. 连想能发动价格战的基础,就是因为华夏对电子产品的关税很高,其实真计算生产成本,连想此时不比国外的电脑低,除了运费,没有任何优势。 But after adding on the high quota the customs duty, the computers of other brands, wanted over 10,000, but Lenovo can 8000, even 7000 had gains. 但加上高额的关税之后,其他品牌的电脑,就都要10000以上了,而连想可以8000,甚至7000都有得赚。 But are the real costs of production of these brand computers, how many? About 5000. In addition the brand value, cost, the transportation cost, the warehouse cost, the propaganda cost, customs duty and profit, are lower than 10,000, cannot make money really! 而那些品牌电脑的实际生产成本,到底是多少呢？5000左右。加上品牌价值、成本、运输成本、仓储成本、宣传成本、关税和利润,低于10000,真的赚不到钱！ „Chief Feng, this is our series ~ a domestic most good opportunity, after we become domestic one, the profit rises suddenly inevitably. We are then rich to invest factory, increases the quantity purchased of primary device, once more cost reduction, this is a positive cycle.” Liu Chuanzhi is very clear, he launches the price war, will offend other computer big brands. “冯总,这是我们统~一国内的最好机会,而当我们成为国内第一后,利润必然暴涨。然后我们就有钱来投资工厂,增加元器件的采购量,再次降低成本,这是一个良性循环。”刘传志很清楚,他发动价格战,会得罪其他的电脑大品牌。 But he has to such do, otherwise wants to seize the market, difficult, after all Lenovo background, the brand, the technological strength, has no way to compare with these big Corporation temporarily completely! 可他又不得不这么做,否则想要抢占市场,会更加的难,毕竟连想的底蕴,品牌知名度,技术实力,暂时跟那些大公司完全没法比！ The price, is the Lenovo biggest superiority, who lets Lenovo is the China brand? 价格,就是连想最大的优势,谁让连想是华夏的品牌呢？ When Lenovo internally becomes Boss , may form the fact monopoly very much, at least Government and other institution units, certainly must purchase the Lenovo computer. The bank system, the supermarket system and office system that they develop are also very easy-to-use, this can also to a certain extent, increase the Lenovo sales volume. 而当连想在国内成为老大,很有可能形成事实垄断,至少政~府等机关单位,肯定是要采购连想电脑的。他们开发出来的银行系统、超市系统、办公系统也都很好用,这也能在一定程度上,增加连想的销量。 Let alone they have signed the agreement with Microsoft now, has the Lenovo exclusive cheapest Windows95 Chinese version, system that other brands, either can only fall behind, either English edition. 更何况他们现在跟微软签订了协议,只有连想独家最便宜的win95中文版,其他品牌的,要么只能落后的系统,要么英文版的。 Chinese version wants to buy? Ok, a computer most lowers 800! This is the price, if the independent computer installs, 1300, have not bargained! 中文版的想买啊？行,一台电脑最低800块！这还是价,要是单独一台电脑安装啊,1300,还不讲价！ Microsoft Windows95 Chinese version, is Microsoft jointly develops with Lenovo and Silver Mountain Corporation, but the profit entirely turns over to Microsoft. The market fixes a price, is actually Feng Yu decides, with overseas synchronization. In the US, the Windows95 system of this legal copy, is this price. My this transforms Chinese version, but also confiscates your this part the expense. 微软win95中文版,是微软跟连想、银山公司联合开发的,但利润全部归微软。市场定价,却是冯宇定的,跟国外同步嘛。在米国,这正版的win95系统,就是这个价。我这又转换成中文版的了,还没收你这部分的费用呢。 It can be said that the previous generation Microsoft system is expensive, is robber ~ version is in flood mainly one of the wanting. 可以说前世微软系统价格昂贵,也是盗~版泛滥的主要愿意之一。 At that time a xp system took 998 Yuan, but accumulated a computer, was about 3,000-4,000, the system occupied the price one-fifth to one-fourth, can not make people think expensive. A most important point, these give you computer, will give you to install one to explain the version on own initiative, good to economize to draw the repeat customer. 那时候一个xp系统要998元,而攒一台电脑,不过三四千块,系统占据了价格的1到1,能不让人觉得贵么。最重要的一点,那些给你电脑的,会主动给你安装一个破解版,好以省钱来拉回头客。 Lenovo has very big superiority in the price, occupies benefits, and catches up with the Windows95 round, the country also supports. It can be said that the beneficial conditions of timeliness , favorable geographical conditions , and unity and coordination of the people have all occupied, if did not seize the chance to seize the market at this time, after that not necessarily had such good opportunity. 连想在价格上有很大的优势,又占据地利,且赶上win95发,国家也支持。可以说是天时、地利、人和全占了,如果这时候不趁机抢占市场,那以后未必有这么好的机会了。 „Old Liu, remembers that I to you have said the machine? You thought that worked as the components the motherboard, graphics card, memory, hard disk, mouse, keyboard, monitor, optical disk drive separatedly, the price will lower? After all we regarding the tax of electronic component, may not be high, moreover Lenovo many electronic component, is the imports?” The Feng Yu reminder said. “老刘,记得我跟你说过的机没有？你觉得,将主板、显卡、内存、硬盘、鼠标、键盘、显示器、光驱等分开当零件,价格是不是会低很多？毕竟我们对于电子元件的税,可并不高,而且连想的很多电子元件,也都是进口的吧？”冯宇提醒道。 „You were said that they can buy the components, oneself? Although the computer is too not complex, but the average person also, this may be more complex than the television. Moreover such expensive thing, you thought how many people have to dare to begin to touch?” Liu Chuanzhi somewhat thinks otherwise. “你是说他们可以买零件,自己？虽然电脑不算太复杂,但一般人还真不了,这个可比电视机更加复杂。而且这么贵的东西,你觉得有多少人敢自己动手碰？”刘传志有些不以为然。 „If will cultivate the person of computer to open a shop to others? The similar disposition, minus the increment of brand, minus the customs duty of high quota, you have thought how many their prices can have?” “那如果是会修电脑的人开店给别人呢？同样的配置,刨去了品牌的增值,刨去了高额的关税,你认为他们的价能有多少？” „This is, unlikely? Some where that many people do make this? Even if there are, their systems do not are more expensive, our price is similar. Moreover we are the brand machines, after some ensure this they could not compare.” Liu Chuanzhi thinks to say. “这个,不太可能吧？哪儿有那么多人做这个？就算有,他们的系统不是也要贵很多么,我们价格差不多。而且我们是品牌机,有后保证,这点他们比不了。”刘传志想了想说道。 „Do you have to think, if these computer brands, they such do do? According to customer's request, computer, but they import, is the primary device, did not install the good computer.” “那你有没有想过,如果那些电脑品牌,他们自己就这么做呢？按照顾客的要求,电脑,而他们进口的,也是元器件,不是装好的电脑了。” „Chief Feng, this loophole, how the country can make them take advantage of loopholes. The primary device of import certain proportion, defers to the customs duty computation of entire stage computer. We are because has the policy, can such do. But the policy is not matter for a lifetime, therefore we must establish the factory of ordinary part internally, later can domestic-made, produces as far as possible.” “冯总,这个漏洞,国家怎么能让他们钻空子。进口一定比例的元器件,就按照整台电脑的关税计算。我们是因为有政策,才可以这么做的。可政策也不是一辈子的事儿,所以我们还是要在国内建立普通元件的工厂,以后能自己生产的,尽量自己生产。” Heard Liu Chuanzhi saying that Feng Yu felt relieved. If there is this to limit, then at least these big brands were absolutely are unable to compete with Lenovo in the price. The similar disposition, Lenovo can be cheaper than several thousand them, does this struggle? 听到刘传志这么说,冯宇放心多了。如果有这条限制在,那么至少那些大品牌是绝对无法在价格上跟连想竞争了。同样的配置,连想能比他们便宜几千块,这怎么争？ „That do you prepare to set price now in how many?” Feng Yu asked. “那现在你准备将价格定在多少？”冯宇问道。 „8800, bestow the system, bestows the office software, bestows other internet/network application software.” Except for the system and office software, other software majority are Lenovo develops, naturally, there is a Silver Mountain Corporation development, these software bestow, can many attract method/trick of customer. “8800,赠送系统,赠送办公软件,赠送其他网络应用软件。”除了系统和office软件,其他软件大部分都是连想自己开发的,当然,也有银山公司开发的,这些软件赠送,又能多一条吸引顾客的手段了。 „How many are our costs?” “我们的成本是多少？” „Is counted the cost of software, more than 6000 point, the profit has not calculated that lowered. Moreover I am confident, these three months, can make us this year the China sales volume first computer brand.” Liu Chuanzhi is confident, three months, he lets person main attack Government and institution unit in addition, the guarantee sales volume will be astonishing. “算上软件的成本,6000多点,利润已经不算低了。而且我有信心,就这三个月,就能让我们成为今年华夏销量第一的电脑品牌。”刘传志对此信心十足,三个月的时间,加上他让人主攻政~府、机关单位等,保证销量会非常惊人。 „Good, I believe you. Remembers the attention market, vigilant machine the emergence of wantonly. Wants control terminal zero, do not see the sales volume to be good, on optional increase price.” “好,我相信你。记得注意市场,警惕机的大肆出现。还有一定要控制终端零,不要看到销量好,就随意的增加价格。” „Relax, my terminal zero is the self-management shop, the self-management counter, even if there is proxy, must strictly carry out according to the contract. If who has violated regulations, we are not lenient!” “放心,我的终端零都是自营店,自营柜台,就算是有代理,也必须严格按照合同执行。如果有谁违规了,我们也绝不手软！” Original Lenovo is prepares to use the store, but in some areas, if not make some agencies give these Second Generation, perhaps will be very troublesome. Moreover the cost of store, is not low, Lenovo does not have that many funds temporarily. But if some people do not obey the custom, Lenovo is not the soft persimmon! 本来连想是准备所有都采用直营店的,但在一些地区,如果不让一些代理店给那些二代们,恐怕会很麻烦。而且直营店的成本,也不低,连想暂时也没有那么多资金。但如果有人不守规矩,连想也不是软柿子！ „Good, I wish Lenovo this price war to attain greatly successfully, henceforth dominates China, and dominates Asia, dominates the world!”( To be continued.) “好,那我就预祝连想此次价格战大获成功,从此称霸华夏,并称霸亚洲,称霸世界！”(未完待续。) ps: Fourth, erupted last month has not calculated, according to 50 monthly ticket in addition that the fourth child pledged, but also missed six, guaranteed makes up as soon as possible, this makes up one. Thank the brocade rust and castle in the air ~, 9 o met the radical to achieve, ssq6969 and invincible の slightly just and other monthly tickets of book friend, thanks, behind also had ps:第四更,上月爆发没算加更,按照老四承诺的50月票一加更,还差六更,保证尽快补上,这是补一。感谢锦锈、空中楼阁~、9o逅灬达到、ssq6969、无敌の小刚等书友的月票,谢谢,后面还有
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