EG :: Volume #7

#668: The competition of hot drinks next

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Feng Yu tasted one cup of Wahaha developed Tang, is the hot orange juice. The flavor, cannot say that quality, sour and sweet, with previous generation Feng Yu has drunk also similar, should some people like. 冯宇尝了一杯乐哈哈研制出来的果珍,就是热橙汁而已。味道呢,说不上来好坏,酸酸甜甜的,跟前世冯宇喝过的也差不多,应该会有人喜欢。 But Feng Yu is unsatisfied, does this flavor, how compete with Gaolegao? If the goal decides, in the rising sun rises on the warm tea, that also too low. Must compete, must with the best competition, have the wool meaning with the bad competition. 可冯宇却并不满意,这种味道,怎么跟高乐高竞争？如果目标定在旭日升暖茶上面,那也太low了。要竞争,就要跟最好的竞争,跟差的竞争有个毛意思。 What are the previous generation China most best-selling hot drinks? It is not the tea and coffee, but also absolutely is not Gaolegao, but is the tea with milk! 前世华夏最畅销的热饮是什么？不算茶和咖啡,但也绝对不是什么高乐高,而是奶茶！ What is quite famous is superior Le Mei and fragrant floating, after two both are the new centuries, has the tea with milk that now, at least did not have this type of cup to install the fast thawing tea with milk. 比较有名的是优乐美和香飘飘,两家都是新世纪后才有的奶茶,现在嘛,至少还没有这种杯装速溶奶茶。 The merit of tea with milk is different from Gaolegao completely, the production orientation of Gaolegao, is the nutriment, the flavor is good. But the tea with milk, is the flavor is good. Afterward also had coffee and chocolate and other increase, stimulates the anti- hungry function. 奶茶的优点跟高乐高完全不同,高乐高的产品定位,是营养品,味道好。而奶茶,就是味道好。或者后来还有了咖啡和巧克力等添加,还有一些提神抗饿的作用。 „Qing Xian, this Tang flavor, you also found many people to do to test, this can only define as the children's drinks, the Sir unusual love drinks?” Feng Yu asked. “庆先,这个果珍味道还可以,你也找了很多人做实验了吧,这个只能定义为儿童饮品,大人少有爱喝的吧？”冯宇问道。 Zong Qingxian frowns: „Right, the child likes actually very much, the Sirs said that was too sweet. But after few sugar, the child does not like, could not find the balance point, can't let the person drinks this time exchange the sugar toward inside?” 宗庆先皱着眉头:“没错,小孩子倒是很喜欢,大人都说太甜了。但少糖后,小孩子又不喜欢,根本找不到平衡点,总不能让人喝这个的时候还往里面兑糖吧？” Feng Yu wants to tell him very much, this is not good, in the future in many drinks, will have a sugar bag of small packing. Tang is this type of big packing, if makes the sugar bag again, is truly troublesome. 冯宇很想告诉他,这也不是不行,未来很多饮品里面,都有一个小包装的糖袋。只是果珍是这种大包装的,如果再弄个糖袋,确实很麻烦。 „Is primarily the child market, after all our brands, in the children's market, are more competitive. Can not only has the orange juice flavor, but can also have the pineapple taste, the Apple taste, you make the person study, even if the sales volume is not quite good, can enrich our product types, avoids the competitor appearing.” “以小孩子市场为主吧,毕竟我们的品牌,在儿童市场,更有竞争力。可以不只是有橙汁味道的,还可以有菠萝味儿、苹果味儿等,你让人研究一下,即使销量不太好,也可以丰富我们的产品种类,避免竞争对手出现。” Zong Qingxian nods: „Has made the person do, the orange juice is easiest to do. Moreover before everybody, has drunk orange juice, this has certain market foundation. But by this, we cannot compete Gaolegao purely probably. After the healthy product profession was suppressed, the nutriment seized the chance to rise. Gaolegao is the nutrition drinks, moreover had not the small mass base, but also is considered as the import good, and also advertizes in Yang Tai, we are very difficult to compete to result.” 宗庆先点点头:“已经让人在做了,橙汁是最容易做出来的。而且大家以前都喝过橘子汁,这个有一定的市场基础。可单纯靠这个,我们好像竞争不过高乐高。保健品行业被打压下去后,营养品又趁机崛起了。高乐高就是营养饮品,而且已经有不小的群众基础,还被认为是进口产品,且也在央台做广告,我们很难竞争得过。” „Do you have to think. Also produces a model of similar product, in turn defeats Gaolegao?” Feng Yu asked. “你有没有想过。也生产一款类似的产品,反过来将高乐高打败？”冯宇问道。 „You were said that we also did produce this type of chocolate powdered milk? This technology does not have anything to be difficult actually, but the taste cannot achieve others to be so good . Moreover the nutrient content is very difficult to control. Gaolegao makes this product, we are the brand do not have what superiority.” Zong Qingxian wrinkles the brow. “你是说我们也生产这种巧克力奶粉？这技术倒是没什么难的,可口感达不到人家那么好,而且营养成分很难控制。高乐高就做这一种产品,我们就算是品牌也没有什么优势。”宗庆先皱紧眉头。 He has to think, but was too difficult, only if uses the crazy advertisement offensive, but such cost is too high, once Failed, lost cannot be small. Has these money. Might as well continues to propagandize the yogurt drinks and tea drink, these may many competitors come to capture the market with Wahaha. 他不是没想过,但太难了,除非采用疯狂的广告攻势,但那样成本太高,一旦失败,损失不会小了。有那些钱。还不如继续宣传酸奶饮品和茶饮料呢,这些可都有不少竞争对手来跟乐哈哈抢市场的。 „Have you gone to Taiwan inspection market? Has seen that side pearl tea with milk?” The pearl tea with milk appears for three months, is all the rage the entire Taiwan marvelous work, Zong Qingxian should drink? “你去过宝岛考察市场吧？见过那边的珍珠奶茶吗？”珍珠奶茶可是出现三个月,就风靡整个宝岛的神品,宗庆先应该喝过吧？ „Pearl tea with milk, I have drunk, how?” “珍珠奶茶,我喝过啊,怎么了？” „You thought that the flavor of that tea with milk is what kind of?” “那你觉得,那奶茶的味道怎么样？” „, Could not have said that the quality, I do not like, the person but who likes are also many. Meaning of Chief Feng. Do we produce this pearl tea with milk?” “还可以吧,说不上好坏,我不太喜欢,但喜欢的人也不少。冯总的意思。我们生产这个珍珠奶茶？” „Do you think? Isn't the technology of this product, specially difficult? Even has the ready-made formula, so long as we bought to be OK, can study matching. Causes the new taste.” “你觉得不行吗？这个产品的技术,并不是特别难吧？甚至就有现成的配方,我们只要买过来就可以了,也可以自己研究搭配。弄出新口味的。” This time tea with milk had tea powder, but is actually not compromises, but separates, needs the service personnel to begin to mix in proportion, swells to the guest. 此时的奶茶已经有茶粉了,不过却不是调和好的,而是分开的,需要服务人员动手按比例调配,冲泡给客人。 But Wahaha must do, but mixes in proportion it. The packing was together good, even the raw material can purchase directly, does not need to produce. 而乐哈哈要做的,只是将其按比例混合好。包装在一起就行了,甚至原料都可以直接采购,不需要自己生产。 Including tea with milk inside pearl or the coconut tree fruit, can purchase directly, even looks for others subcontract(or)/OEM supplier, then pasted on the symbol of Wahaha to be OK, was too simple. 包括奶茶里面的珍珠或者椰果,都可以直接采购,甚至找别人代工,然后贴上乐哈哈的标志就可以了,太简单了。 „This, probably, but this taste, can mainlander like?” Zong Qingxian somewhat hesitates. “这个,好像可以,但这口味,内地人能喜欢吗？”宗庆先有些犹豫。 „Does not try, knows that doesn't like? This tea with milk flavor, a character, fragrant, making the person smell wants to drink one. Even if mainland won't sell, but can also exit / to speak, sells Taiwan, Hong Kong and other places, is very good. Moreover, this can unveil a model of product, competes with Gaolegao, for example the tea with milk of chocolate taste.” “不试一试,怎么知道不喜欢呢？这个奶茶的味道,就一个字,香,让人闻到就想喝一口。就算内地卖不动,还可以出口啊,卖去宝岛、香江等地,也很不错啊。而且,这个可以推出一款产品,跟高乐高竞争,比如巧克力味儿的奶茶。” „The tea with milk of chocolate taste, is that the tea with milk?” “巧克力味儿的奶茶,那还是奶茶吗？” „You leave alone, so long as some people like, that succeeded. The coffee have you drunk? One drinks that westerner likes very much, at present in the coast and some quite developed city, had the cafe, price expensive oddness, but the cost and low, want to experience the person preparation of foreigner drink to these. We can also satisfy the desires of these people ~ looks , to promote the coffee taste the tea with milk.” “你别管是不是,只要有人喜欢,那就成功了。还有咖啡你喝过吗？西方人很喜欢的一种饮品,目前在沿海和一些比较发达的城市,已经有咖啡厅了,价格贵的离谱,但成本及其低,就是给那些想要体验一下老外饮料的人准备的。我们也可以满足这些人的欲~望,推出咖啡味儿的奶茶。” Intertwining of Zong Qingxian face, always felt these that Feng Yu said are not quite reasonable? Traditional pearl tea with milk, can do actually, like Feng Yu said that mainland won't sell, can exit / to speak Taiwan and other places, will not always compensate. 宗庆先一脸的纠结,总感觉冯宇说的这些都不太靠谱呢？传统的珍珠奶茶,倒是真可以做,就像冯宇说的,内地卖不动,也可以出口宝岛等地,总不会赔了。 But the tea with milk and chocolate, coffee mixed in together, this did not make into the weird creature, will some people like? 但奶茶和巧克力、咖啡等混合在一起,这不是弄成四不像了么,会有人喜欢？ Zong Qingxian is not very bold, Feng Yu remembers previous generation time, does Wahaha promote the drink is very bold? For example the coffee Cola, for example beer catecha is crisp, for example Vasse anything, by many people was not denounced, but same makes money. 宗庆先还是不够大胆啊,冯宇记得前世的时候,乐哈哈推出饮料都很大胆呢？比如咖啡可乐,比如啤儿茶爽,比如格瓦斯什么的,不都是被很多人诟病么,但一样赚钱啊。 „Good, Chief Feng, I go back to find the person to attempt. However our factory capacities are insufficient, although continuously expanded factory diligently, expanded production line, but this kind of product, we had not done before, the ready-made production line cannot use, this investment will not be small.” “好吧,冯总,我回去找人尝试一下。不过我们的工厂产能不够啊,虽然一直在努力的扩大工厂,扩大生产线,但这类产品,之前咱们都没做过,没有现成的生产线可以用,这投资可不会小了。” „West place can choose, the glorious cause have you listened?” “地点可以选择西部,光彩事业你听过没有？” „Glorious cause, this I really have also listened, your meaning, can we also join?” Some people have invited Zong Qingxian, but had been rejected by Zong Qingxian, because Zong Qingxian did not have the preparation extremely to expand the factory at that time. “光彩事业,这个我还真听过,你的意思,我们也要加入？”有人邀请过宗庆先,但被宗庆先拒绝了,因为那时候宗庆先没准备太过扩大工厂。 „Why not? Not can only do good, and can enhance our brand the humanity value, moreover that side factory, is mainly produces this kind of powdery packing the product, the transportation does not need to be worried. The slow point is slow, in any case shelf life is long, is not easy to damage. Moreover that side manpower, land for building and other costs are very low, calculates that we have not owed many. What is more important, can obtain the above leadership favorable impression, don't you want to be called conscience Company?” “为什么不呢？既可以做好事,又能提高我们品牌的人文价值,而且那边的工厂,主要就是生产这类粉状包装的产品,运输也不用担心。慢一点就慢一点,反正保质期长,也不易损坏。而且那边的人工、地皮等成本都很低,算一算我们也没亏多少。更重要的是,可以获得上面领导的好感,你就不想被称之为良心企业家？” „Good, I go back to study, if possible, that Wahaha also joins the glorious cause, contributes a strength for the country.” “好吧,我回去研究一下,如果可以的话,那乐哈哈也加入光彩事业,也为国家贡献一份力量。” „This was right, that wishes us to succeed.” “这就对了,那就预祝咱们成功。” Zong Qingxian hesitant one asked: „Chief Feng, this matching, will some people like really?” 宗庆先犹豫了一下问道:“冯总,这种搭配,真的有人会喜欢吗？” Feng Yu „......” gathers you not to believe!( To be continued.) 冯宇“……”合着你还是不相信啊！(未完待续。) ps: First, thank the soy cruet small mouse and 0 o projection o0 and in the wind hawk beast and 卍 the snow to flutter, the ssq6969 and other book friend of the monthly tickets, thanks. Behind also has ps:第一更,感谢酱油瓶小耗子、0o投影o0、风鹰兽、卍里雪飘、ssq6969等书友的月票,谢谢。后面还有
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