EG :: Volume #7

#666: Adolf's worry

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Carrefour Asian region president Adolf reads the report on table, the complexion is somewhat cloudy clearly uncertain. 家乐福亚洲区总裁阿道夫看着桌上的报告,脸色有些阴晴不定。 Like this, China how will brave how such Corporation suddenly, really has such boldness, opened these many chain-like super big stores! 怎么会这样,华夏怎么忽然就冒出来这么一家公司,竟然有如此魄力,开了这么多连锁超级大卖场！ Moreover those who make him unable to think through, the opposite party does not rent the market unexpectedly, but buys the property, is centered on the supermarket, makes the super big store, isn't this way of their Carrefour? 而且让他想不通的是,对方竟然不是租商场,而是买下来物业,以超市为核心,弄超级大卖场,这不是他们家乐福的方式吗？ He found the person to investigate, this Taihua Supermarket Group business model, really had so many similarities with their Carrefour. Profit way, business model, administrative mode wait / etc., very similar. 他找人调查了,这家泰华超市集团的经营模式,竟然跟他们的家乐福有如此多相似之处。盈利方式、经营模式、管理模式等等,都非常的相似。 But must say that imitates their Carrefour, is very forced. After all Taihua Supermarket Group capital strength is very superior, but the sales way, the world major supermarkets are similar, but various promotion ways of Taihua supermarket, make Carrefour open mind. 可要说是模仿他们家乐福,也很牵强。毕竟泰华超市集团资金实力很雄厚,而销售方式嘛,世界各大超市都差不多,但泰华超市的各种促销方式,却让家乐福开了眼界。 This time Carrefour did not have the previous generation to be so aggressive, although every day is also making the promotion, but compares with the effort of Taihua supermarket, there is a disparity. 此时的家乐福还没有前世那么霸气,虽然也每天都在做促销,但跟泰华超市的力度比起来,还是有差距的。 Let alone the Taihua supermarket obviously is a more comprehensive supermarket, the fruit fresh area makes very well, compared with good of their Carrefour. 更何况泰华超市明显是更加综合性的超市,就连水果生鲜区都弄得非常好,比他们家乐福的更好。 Carrefour was inspecting the China market, but France's relations with the China Government, is actually not specially good, the place that both sides cooperate are not many, perhaps is better with German relations with China related. Between France , Germany is not harmonious, this world knows. 原本家乐福是在考察华夏市场,但法国跟华夏政~府的关系,却不是特别好,双方合作的地方不多,或许跟华夏跟德国关系更好有关。法德之间不和睦,这全世界都知道。 Now was the relations has relaxed finally, they planned to enter the China market to try the water in the two years, but actually discovered already late. They in the inspection, the Taihua supermarket have still braved. 现在总算是关系缓和了,他们打算这两年就进入华夏市场试水呢,但却发现已经晚了。他们还在考察的时候,泰华超市就冒了出来。 Moreover this Taihua Supermarket Group was also too crazy, where one comes up to open these many chain-like super big stores, did not fear that loses money? 而且这个泰华超市集团也太疯狂了,哪有一上来就开这么多家连锁超级大卖场的,不怕赔钱吗？ But they inquired, knows that originally this Taihua Supermarket Group, really has the Hong Kong Li Chaoren stock. Li Chaoren, not only in Hong Kong, in the entire Asia, even the entire world, is very famous merchant. The Chinese businessman first person, is not affable, capital very abundant. 可他们打听后才知道,原来这个泰华超市集团,竟然有香江李超人的股份。李超人,那不只是在香江,在整个亚洲,甚至整个世界,都是很有名的商人。华商第一人,也不是好惹的,资本十分的雄厚。 Li Chaoren is also not the sole ownership, heard that works with many people. And also has mainland big Boss. They gather, the fund does not worry. The China mainland property and price are very in addition cheap, they use many funds, can open very big supermarket. 李超人还不是独资,听说还是跟很多人合作。其中还有内地一位大老板。他们合起来,资金还是不愁的。再加上华夏内地的物业、物价都很便宜,他们用不多的资金,就能开起来很大的超市。 But they have also studied, according to Taihua supermarket shop front scale. The line of goods, the fund of each supermarket, most little takes two hundred million rmb to suffice, this is they have not entered a China important reason. 可他们也研究了,根据泰华超市店面规模。商品种类来看,每家超市的资金,最少要两个亿rmb才够,这也是他们没进入华夏的一个重要原因。 The investment cost is not low, the rate of return is unexpected, the fund occupies in a big way, the risk is big. 投资额不低,回报率不可预期,资金占压大,风险大。 But that Taihua Supermarket Group registered capital is not probably high, even if afterward had the capital, won't be many? If each ultra city has spent two hundred million rmb funds, then 20 Taihua supermarkets. Calculates at the present exchange rate, have they paid five hundred million US dollars funds? If according to last year exchange rate computation, the investment amount will be higher! 可那泰华超市集团的注册资本好像不高,就算后来有注资了,也不会太多吧？如果真的每家超市花了两个亿rmb的资金,那么20家泰华超市。以现在的汇率来计算,他们岂不是付出了五个亿美元的资金？要是按去年的汇率计算,投资金额会更高！ Was this investment too also high a point? 这投资也太高了一点吧？ Which Adolf knows, the Taihua supermarket majority of commodities, after are the goods, first funds, but has paid deposit, at the end of the month settles accounts. But many brands have paid column fee and other money, this sum of money simply is others leaves, the Taihua supermarket cost is low, let alone two hundred million. 20 million cannot use, otherwise their at first these investments, although because of the exchange rate increase, became more valuable. But cannot support 20 super big stores. 阿道夫哪儿知道,泰华超市大部分的商品,都是先货后款的,只是交付了一笔订金而已,月底才结算呢。而很多品牌又缴纳了门栏费等钱,这笔钱干脆就是别人出的,泰华超市成本非常低,别说两个亿了。20000000都用不上,否则他们最初那些投资,虽然因为汇率上涨,变得更加值钱了。但也支撑不起20家超级大卖场啊。 Even pure opens 20 big supermarkets not to be impossible, the money of inventory is insufficient! 甚至单纯的开20家大超市就不可能,进货的钱都不够！ Adolf suspected that the Taihua supermarket has the China Government background, otherwise why a supermarket starts doing business, can unexpectedly on their China Government most flash news media? When will Government help the merchant propagandize free? 阿道夫怀疑,泰华超市有华夏政~府的背景,否则为什么一家超市开业而已,竟然能上了他们华夏政~府的最大新闻媒体？什么时候政~府会帮着商人免费宣传了？ But after the Taihua supermarket starts doing business, sells scene unusual fiery/popular. This makes Adolf not think. He cannot think through, so backward China, how many years reformed, really had such purchasing power? 而泰华超市开业后,销售场面非常的火爆。这让阿道夫也是没想到的。他怎么都想不通,如此落后的华夏,才改革了多少年啊,竟然已经有如此的购买力了吗？ He cannot think, although China is quite backward, but China person are many. Moreover China also has the rich person, quantity also and many. 他根本想不到,虽然华夏还比较落后,但华夏人多啊。而且华夏也不是没有富人,数量也并不少。 He did not understand that China person's curious degree to the novel thing and accepts the speed. Let alone he did not understand, the China person has likes lively. 他也不了解,华夏人对新奇事物的好奇程度和接受速度。更何况他不了解,华夏人有多么的喜欢热闹。 Supermarket very lively place, and does not need to pay attention to the shop employee supercilious look the place, can stroll casually, can select the cheap thing the place, has the how strong attraction to the China person. 超市这种非常热闹的地方,且不用理会营业员白眼的地方,可以随便逛,又能挑到便宜东西的地方,对华夏人有多么大的吸引力。 Let alone each propaganda of Taihua supermarket, can attract the customer. The Taihua supermarket this time propaganda slogan, makes many people be willing to come. 更何况泰华超市的每一次宣传,都更能吸引客户。就说泰华超市此时的宣传口号吧,就让很多人愿意来。 Shops Taihua , the wages rises first-level! 购物到泰华,工资涨一级！ The commodity of Taihua supermarket is cheap, if family's tea rice oil salt and other things, purchase in the Taihua supermarket every month, province money, that was really same as steadily the first-level wages. 泰华超市的商品就是便宜,如果每个月家里的茶米油盐等东西,都在泰华超市购买,省下来的钱,那还真跟长了一级工资一样。 This message, stimulated the nerves of many person and their not full wallet, lets them, even if takes some groups, makes one hour of public transportation, must come to the Taihua supermarket to shop. 这句广告词,刺激了很多人的神经和他们那并不饱满的钱包,让他们哪怕多走一些路,多做一个小时的公交车,也要来泰华超市购物。 Also has anything „daily to have special price, **** has preferential benefit”, „commodity is dazzling, the price is clear”, „shops Taihua , daily good mood” and so on words and expressions, frequent appearance in newspaper and broadcast. On the public transportation has the advertisement, the person many place people distributes the circular. 还有什么“天天有特价,****有优惠”,“商品琳琅满目,价格清清楚楚”,“购物到泰华,天天好心情”之类的词语,频繁的出现在报纸、广播中。公交车上面有广告,人多的地方有人发传单。 Then short one month, has the city of Taihua supermarket, almost does not know the Taihua supermarket on nobody . Moreover the reputation is good. Does not have the city of Taihua supermarket, many people knew the Taihua supermarket, because saw in the news broadcast. 这才短短一个多月,有泰华超市的城市,几乎就没有人不知道泰华超市的,而且口碑还都非常好。就连一些没有泰华超市的城市,都有很多人知道泰华超市了,因为在新闻联播上看到了嘛。 Adolf regretted at this time, early knows that opens the supermarket to be so simple in China, he should also earlier on inspection China, or the speed of inspection, perhaps Carrefour has started doing business in China again quickly. Especially the places of Taihua supermarket several supermarkets, were he send for inspecting, this made him more depressed. 阿道夫这时候后悔了,早知道在华夏开超市这么简单,他也应该早点就考察华夏,或者考察的速度再快一点,或许家乐福已经在华夏开业了。尤其是泰华超市好几个超市的地点,都是他派人曾经考察过的,这就让他更郁闷了。 Initially he thought the competitor, only then must march Wal-Mart in China market, which knows the Taihua Supermarket Group that the China local area braved, was more fearful than Wal-Mart. 当初他以为竞争对手只有也要进军华夏市场的沃尔玛呢,哪知道华夏本地冒出来的这个泰华超市集团,比沃尔玛更加可怕。 His too clear local area Company, will have the big superiority compared with them. Did not say that is a more familiar national condition, said only national policy, will favor protecting local Company. 他太清楚一家本地企业,会比他们有多大的优势了。不说是更熟悉国情,单说国家政策方面,就会更倾向于保护本地企业。 They want to enter China again, perhaps will be difficult. Even if opens a shop reluctantly, could not achieve absolutely because of other countries is so good. 他们再想进入华夏,恐怕会非常困难了。即使勉强开店,也绝对达不到在其他国家那么好了。 This Taihua Supermarket Group, is not good to cope. He only anticipated now that this Corporation goal is the China mainland market, if must enter the overseas market, starts to compete with them, that were also many a formidable competitor, this to the expansion of Carrefour, can be very big resistance. 这个泰华超市集团,不好对付啊。他现在只期待,这家公司目标就是华夏内地市场,如果真的要进军海外市场,开始跟他们竞争,那就又多了一个强大的竞争对手,这对家乐福的扩张,会是非常大的阻力。 This matter, reports to headquarters, whether ahead of time enters China, braves risk that loses money, waits again, when Taihua Supermarket Group expands, making them lose enters the golden opportunity in China market, these make the headquarters study.( To be continued.) 这件事,汇报给总部吧,到底是否提前进入华夏,冒着赔钱的风险,还是再等等,等到泰华超市集团扩张起来,让他们失去进入华夏市场的黄金时机,这些让总部研究去吧。(未完待续。) ps: Fourth, recommends ticket 36,300 in addition. The front chapter, have not leaked. Thank 66 water, bbb4b and best quality goods book the friend ♂, dreary autumn, zhangyuanai and other book friend of the monthly tickets, thanks. Behind also has ps:第四更,推荐票36300加更。前面还有一章,别漏了。感谢66水、bbb4b、极品书友♂、蕭瑟之秋、zhangyuanai等书友的月票,谢谢。后面还有
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