EG :: Volume #7

#665: The supermarket had the competitor

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Their first time meets the communication, but also is happy. ∈↗, even Liu Yonghao thought that no matter Feng Yu whether enters investor to live bank, but Feng Yu said wants to participate in the glorious cause, this was enough. 两人第一次见面沟通,还算愉快。∈↗,甚至刘勇好觉得,不管冯宇是否入股民生银行,但冯宇说了想要参与到光彩事业中,这就足够了。 However finally this decision-making power, not in Liu Yonghao, although Liu Yonghao is one of the initiators, but decided finally, is the country. 不过最终这个决定权,也不是在刘勇好手里,虽然刘勇好是发起人之一,但最终决定的,还是国家。 Feng Yu does not worry, if this matter can drag to be better to 98 years, now invests, obviously not cost-effective/worthwhile, but to 98 years later, he can gain one in the Asian financial crisis inevitably greatly, when the time comes is just right to throw richly. 冯宇也不着急,这事儿要是能拖到98年就更好了,现在投资,明显不划算,但到了98年之后,他在亚洲金融风暴上必然能大赚一笔,到时候正好有钱可以投进来。 Also he also asked that this livelihood of the people bank wants tenable, next year uncertain possibility, most quickly possibly also 96 years, that Feng Yu might as well will have made others invest first, then waits for 98 years to buy stock again. He wants in the livelihood of the people bank loan, in the short-term to be is at least impossible. 再说他也问了,这民生银行想要成立,明年都不一定可能,最快可能也得96年了,那冯宇还不如让别人先投资,然后等98年再入股呢。他想在民生银行贷款,至少短期内是不可能了。 The Taihua supermarket wants to expand, but must look for other bank to loan. Domestic bank Feng Yu relates, Fu Guangzheng they relate Hong Kong bank, finally has a look at the loan that who can talk about to be higher, the condition is better, where from loans. 泰华超市想要扩张,还得找其他银行贷款。国内的银行冯宇来联系,付光正他们去联系香江的银行,最终看看谁能谈到的贷款更高,条件更好,就从哪边贷款。 However Feng Yu remembered the previous generation Li Zekai loan the matter, closed right up against a project, can lend out the large amount fund baseless, that this time should not have the issue, after all in this Taihua supermarket, may have the Li Chaoren stock. 不过冯宇想起前世李泽锴贷款的事儿了,靠着一个项目,就能凭空贷出来巨额的资金,那这次应该也没问题吧,毕竟这泰华超市里面,可还有李超人的股份呢。 Feng Yu believes that at present the fund is not most important, what is most important is the selected location, opens a shop, avoids other competitors appearing. 冯宇认为,眼下资金不是最重要的,最重要的是选址,开店,避免其他竞争对手出现。 But at this time the embryonic forms of some previous generation supermarkets actually internally had several, for example Hualian anything, registration is earlier than the Taihua supermarket, but the scale is not big, the product type, the service attitude and cargo place, the advertising and marketing method/trick , etc., all has very big disparity with the Taihua supermarket. Although Hualian also wants the supermarket, but can only be the supermarket. 而此时前世一些超市的雏形其实在国内已经有好几家了,比如华联什么的,注册的比泰华超市更早,但规模不大,产品种类、服务态度、货物摆放、广告宣传、营销手段等,皆跟泰华超市有很大的差距。华联虽然也要超级市场,但就只能算是自选商场。 But has saying that the section good is very important, has certain stable source of tourists, is important. 可不得不说,地段好就很重要,有一定的稳定客源,也非常重要。 In Shanghai, the supermarket of Hualian, affects the development of Taihua supermarket. Although they at this time have two shops. But the sales volume is not low. 就在魔都,华联的超市,就非常影响泰华超市的发展。他们此时虽然只有两家店。但销售额可不低。 But since the Taihua supermarket starts doing business in Shanghai, and since two shops, the sales volume of Hualian Supermarket has started to slide, this month is more obvious. 可自从泰华超市在魔都开业,并且也有两家店以来,华联超市的销售额就开始下滑,这个月更加明显。 Feng Yu their strategies are. Robs the market of Hualian, after all the administrative mode and modes of business operation of Hualian, have the goods to place, the inventory channel and business area and other aspects, is unable to compare with the Taihua supermarket, the building in supermarket was that obsolete building, the outside electric wire from above in the past. Chaotic, where has the Taihua supermarket to look at that clean atmosphere. 冯宇他们的策略就是。抢走华联的市场,毕竟华联的管理模式、经营方式、还有物品摆放、进货渠道、营业面积等多个方面,都无法跟泰华超市相比,就连超市的楼都是那种老旧的楼,外面电线从上面过去。乱糟糟的,哪儿有泰华超市看着那么干净大气。 Shanghai that side shopkeeper also starts to dig the person from Hualian Supermarket, the wages of original Taihua supermarket compared with high of Hualian, let alone the treatment are better, very explicit promotion way. 魔都那边的店长也开始从华联超市挖人,本来泰华超市的工资就是比华联的高,更何况待遇更好,还有很明确的晋升途径。 When the Taihua supermarket enters the duty, will be informed, the Taihua supermarket must continue the chain-like expansion, will have many new store to start doing business. When the time comes if they went to new store, that basically wages and benefits can raise, but can also become leadership. 在泰华超市入职的时候,都会被告知,泰华超市要继续连锁扩张,会有很多新店开业。到时候如果他们去了新店,那基本上工资待遇都能上调,还能当上领导。 Moreover new store not necessarily is away from Shanghai to be far. Can in Suzhou and Hangzhou, can in Shanghai, perhaps leave home to be nearer. 而且新店不一定距离魔都多远。可以在苏杭,也可以就在魔都,说不定离家更近了呢。 The Taihua supermarket also depends the channel to be better, the inventory price is cheaper, sends for going to Hualian to examine the opposite party price, then by lower price sale. 泰华超市还仗着渠道更好,进货价更便宜,派人去华联查看对方的价格,然后以更低的价格销售。 Initial Feng Yu thinks that the profit of supermarket will not be high, 20% at the most, but opens after , knows that at this time the profit of supermarket, was too simply high. 最初冯宇以为超市的利润不会有太高,20就顶天了,但真开起来之后才知道,此时超市的利润,简直太高了啊。 For example pair of silk stockings. Sells ten dollars in the market, but the inventory price, is only more than three dollars. The Taihua supermarket sells eight money one pairs, the profit turns time many. 比如一双丝袜。在商场卖十块钱,而进货价呢,只有三块多钱。泰华超市卖八块钱一双,利润翻倍还多呢。 The domestic-made Great Wall does red wine. In the store sells is more than 20 money one bottles, but the inventory price of Taihua supermarket, but also less than ten dollars, sell 18 one bottle, sufficiently made many people rush to the Taihua supermarket to buy. 还有国产的长城干红葡萄酒。商店里卖都是20多块钱一瓶,但泰华超市的进货价,还不到十块钱,卖18块一瓶,就足以让很多人赶到泰华超市来买了。 These imported goods, the profit is higher. Has Corporation of import channel. Likes the foreign manufacture while this time people, specially sells the high price, often has several times of profits. 那些进口商品,利润更高。一些有进口渠道的公司。趁着此时国人喜欢外国产品,就专门卖高价,往往有几倍的利润。 But Taihua supermarket low-cost, but still has over a time profit. 而泰华超市虽然价格便宜了很多,但依然有一倍以上的利润。 Regardless of the big-ticket item light casting, all things of Taihua supermarket, are cheap, egg, compared with agricultural trade market also cheap, but the profit, is not low. 不论大件小件,泰华超市的所有东西,都非常便宜,就连鸡蛋,都比农贸市场的还便宜,但利润,却一点都不低。 In addition propagandizes efficiently, the passenger capacity is big, said that Shanghai two shops, the people in many other areas, from far away catch up with the shopping, because of the commodity of Taihua supermarket, average compared with outside small advantage over 10%, some cheap over 20%. 再加上宣传得力,客流量非常大,就说魔都的两家店,很多其他区的人,从老远赶过来购物,因为泰华超市的商品,平均比外面便宜10以上,有的便宜20以上。 The itself profit margin is not low, in addition the sales volume rubs the rise, method/trick that promotes sales daily wait / etc., let the turnover of Taihua supermarket, every week is rising. 本身利润率就不低,再加上销售额蹭蹭上涨,还有天天促销的手段等等,让泰华超市的营业额,每周都在上涨。 fiery/popular of Taihua supermarket, making Hualian even more difficult. This is the result that Fu Guangzheng wants, he had a liking for the section of Hualian, if purchased two supermarkets of Hualian, built a new market in that place, definitely met the business to be prosperous. Although must delay for several months, but compares the later profit, is very cost-effective/worthwhile, has removed let alone a future competitor. 泰华超市的火爆,让华联变得愈发艰难。这正是付光正想要的结果,他看上华联的地段了,如果把华联的两家超市收购过来,在那个地方重新盖一个新的商场,必然会生意兴隆。前后虽然要耽误几个月的时间,但相比于以后的利润来说,还是很划算的,更何况还去掉了一个未来的竞争对手呢。 Not only Shanghai, in Capital City, Bing City, Jinmen, Shen City, Jinling and other cities, has market originally, must rebuild the supermarket, or the super big store, saw the Taihua supermarket fiery/popular scene obviously, was jealous. 不只是魔都,在京城、冰城、津门、沈城、金陵等多个城市,都有原本的商场,要改建成超市,或者超级大卖场,明显就是看到了泰华超市火爆的场景,眼红了。 For example Bing City, was called the central blue commercial city to appear, but bottommost two, have planned a big supermarket similarly, the position, spacing that the shelf placed, exactly the same as Taihua supermarket, clearly imitated. 比如冰城,就有一家叫做中央兰的商城出现了,而最下面两层,同样规划了一个大超市,就连货架摆放的位置、间距等,都跟泰华超市的一模一样,分明就是模仿的。 Feng Yu telephones to Zhang Ruiqiang, asked that this place, I initially must buy you not to sell, you did not say that can open the department store? This center blue supermarket what's the matter? 冯宇打电话给张瑞强,问这是咋回事,这个地方,我当初要买你不卖,你不是说要开百货商场吗？这个中央兰超市是怎么回事？ Zhang Ruiqiang said very much awkwardly that this is below made, he is not quite clear. When he knows, plan had finished up, even the shelf subscribed, can't let open? Also a supermarket, cannot rob the business of Taihua supermarket, making Feng Yu not haggle over. 张瑞强很尴尬的说,这是下面弄得,他也不太清楚。等他知道的时候,规划已经完事儿了,甚至货架都订好了,也不能让拆了吧？再说一家超市,也抢不走泰华超市的生意,让冯宇别太计较。 The Feng Yu not accountant, in Shanghai and Shenzhen and Guangzhou such city, others opened the supermarket first, the Taihua supermarket can catch up, captures the market, let alone in Bing City, central blue is only following. 冯宇不会计较的,在魔都和鹏城、羊城这样的城市,别人已经先开自选商场了,泰华超市都能后来居上,将市场抢过来,别说在冰城,中央兰只是一个跟风的了。 That market position is happen to good, Fu Guangzheng is also thinking, buys that market. Itself has certain source of tourists, in addition the brand of Taihua supermarket, after starting doing business, definitely does not need to worry. 正好那个商场位置非常不错,付光正也想着,把那个商场买过来呢。本身就有一定的客源,再加上泰华超市的品牌,开业后肯定不用愁。 The publicity of Taihua supermarket is big, in addition many people are curious, sees the Taihua supermarket from the news, wants to know that very much this supermarket is anything. Goes in looks, various types of promotion commodities, compared with the small advantage that they usually knew, right now stimulated their purchase desire. 泰华超市的宣传力度非常大,再加上很多人好奇,从新闻上看到泰华超市,很想知道这超市到底是啥。进去一看,各种促销商品,都比他们平时知道的便宜很多,这下子就刺激了他们的购买欲。 But the shopping card and membership card this promotes, retained a large quantities of customer. Other did not say that the cooking oil shop, grocer near, the retail shop, snack bar Taihua supermarket, the business was not as before suddenly. The surrounding clothing market, the business was actually better than before. 而购物卡和会员卡这一推出,更是留住了一大批的顾客。别的不说,泰华超市附近的粮油店、菜市场、小卖店、小吃店等,生意忽然都大不如前了。倒是周围的服装商场等,生意比以前更好了。 This selected location, Fu Guangzheng they settle on, place that is others started doing business, their present decisions are two characters annex!( To be continued.) 这次选址,付光正他们看中的,都是别人已经开业的地方,他们现在的决定就是两个字兼并！(未完待续。) ps: Third, thank for the fourth child looked that the legal copy, I was a crazy bibliophile and Yu Yu Yu Yu the jade young and other book friend of hitting enjoy, behind also had sf0916 ps:第三更,感谢为老四看正版、我是一个疯狂的书迷、玉玉玉玉玉仔等书友的打赏,后面还有加更sf0916
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