EG :: Volume #7

#607: Suffering setbacks Li Dafu

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Li Dafu once was Feng Yu wants to gather, person who was in charge of the Bing City Machinery Corporation car service, but at that time, Li Dafu plate and other services did are enjoying the sight and sound of the wind whipping up the water, was not willing to give up own enterprise, gives Feng Yu to work. ». » 李大福曾经是冯宇非常想招揽过来,主管冰城机械公司汽车业务的人,但那时候,李大福的板材等业务做得正风生水起呢,不愿放弃自己的事业,去给冯宇打工。》。》 But now, he actually saw the Song River car future, has not thought of this Song River car, can unexpectedly really in the China prominent tight encirclement, even exits Eastern Europe 可如今,他却看到了松江汽车的未来,没想到这个松江汽车,竟然真的能在华夏突出重围,甚至出口东欧 Li Dafu also likes car, he once had also vainly hoped for has own car empire. But currently the home has FAW, SAICG, Beiqi, the broad steam, Bing City Machinery Corporation and other large-scale car to make Corporation. Although compared with these Corporation scales, have no way with overseas jumbo level car Company, but the domestic market will have moistened completely, he feels own opportunity and uncertainness. 李大福也喜欢汽车,他也曾梦想过有自己的汽车帝国。但目前国内有一汽、上汽、北汽、广汽、冰城机械公司等多家大型汽车制造公司。虽然这些公司的规模,都跟国外的巨无霸级汽车企业没法相比,但已经将国内的市场沾满了,他感觉自己机会及其渺茫。 He also had joined Jiangsu , Zhejiang Chamber of commerce, wants to win over one group of people, everybody pools capital to establish Company, development slowly. But all people do not favor his plan, thinks his plan, without any possible. 本来他也加入了江浙商会,想拉拢一帮人,大家合资成立一家企业,慢慢的发展。但所有人都不看好他的规划,认为他的计划,没有任何可能。 To make motorcycle first, then after having been familiar with manufacture, marches the car industry, this cracks a joke simply 想要先做摩托车,然后熟悉了制造方面后,进军汽车产业,这简直就是开玩笑 If early two years, motorcycle perhaps is the business that makes money very much, but you inquired in the China market now that ten people buy motorcycle, five people will choose the Song River motor. 如果早两年,摩托车或许是一个很赚钱的生意,但现在你在华夏的市场打听打听,十个人买摩托车,有五个人都会选择松江摩托。 Not only the contour is attractive, the performance is extremely good, but also the big star does to represent, the brand also has the safeguard, is trustworthy. You want to make motorcycle, how possibly getting up of development like these place small factories, takes the low price route 不但外形漂亮,性能极佳,而且还是大明星做代言,品牌也有保障,值得信赖。你想做摩托车,怎么可能发展的起来像那些地方小厂一样,走低价路线 Even if this can make money, but can gain the investments of much money motorcycle factories, although is not quite big, but is not small. Our many years can recover the investment, see the true profit 就算这样能赚钱,但能赚多少钱摩托车厂的投资虽然不太大,但也不小。我们多少年能收回投资,见到真正的利润 Even if this has also succeeded, money that may make, suffices car to make Corporation car from inside to outside, we are not familiar. Do not say that anything is one sends motor to bring four wheels, many car Company also think that car that but they make. Is abegging. 就算这也成功了,可赚到的钱,够开汽车制造公司的吗汽车从内到外,我们一点都不熟悉。你不要说什么就是一个发动机带四个轮子,很多汽车企业也是这么想的,可他们造出来的汽车。根本无人问津。 China at this time is not only then these large-scale car factories, the small factories in some places. One manual assemble car. If not the local protectionism, basic is illegal including the sale. 华夏此时并不是只有这些大型的汽车厂,还有一些地方的小厂子。自己手动组装汽车。如果不是地方保护,根本连销售都是违法的。 One year of output several hundred, better over a thousand. car that may make, did not say that security bad, controls the performance on the difference to make the blood boil 一年的产量几百台,更牛一些的上千台。可造出来的汽车,不说安全性有多差,操控性能就差到令人发指 Except that the place uses for oneself, but also who will purchase 除了地方自用,还有谁会购买 You said that can design a better contour you to have Chief Planner/Designer others Song River car, is with the Shanghai biggest design Corporation cooperation, that is the design elite of overseas return. Takes a look the contour that others design, the home has which car(riage) business to achieve 你说可以设计更好的外形你有设计师吗别人松江汽车,可是跟魔都最大的设计公司合作的,那都是国外归来的设计精英。瞅瞅人家设计的外形,国内有哪个车企能做到 Regarding taking the low price route, you can pass through the jeep the price of jeep and Xiali are not high, the person but who buys are many jeep to have the army to support, Xiali has the Government purchase to take the rental car, you think that two factories to be able very to the present 至于说走低价路线,你走得过吉普吗吉普和夏利的价格就不高,但买的人很多吗吉普要不是有部队扶持,夏利要不是有政~府采购作为出租车,你觉得那两个厂子能挺到现在 The Li Dafu car empire vainly hoped for that such was disillusioned. The friends in his these businesses, has not supported him, but he goes to the bank loan, simply does not have bank to be willing to lend his enough fund. 李大福的汽车帝国梦想,就这么破灭了。他的那些生意场的朋友,没有一个支持他,而他自己去银行贷款,却根本没有银行愿意贷给他足够的资金。 Loan. Also wants us to see you to have the ability of repayment. That plan that he said that looks like in the bank person, is a joke. How to loan to give him 贷款可以。也要我们能看到你有偿还的能力啊。他说的那个规划,在银行的人看起来,就是一个笑话。怎么会贷款给他 But he does not want to give up, told the sentence truth, he is not short of money now, his factory can bring more than ten million profits to him every year, these money, can let his sumptuous lifestyle, abundant life. 但他并不想放弃,说句实话,他现在并不缺钱,他的工厂每年能给他带来上千万的利润,这些钱,可以让他锦衣玉食,富足一生。 But after the person is not short of money, likes pursuing the dream, he thinks it over. To ride own production car. But at this time his also remember, probably initially Feng Yu gathered his time. Has spoken a few words to him, after he changes the mind. Can telephone to the opposite party. 但人不缺钱之后,就喜欢追逐梦想,他想来想去。还是想乘坐自己的生产的汽车。而这时候他也想起来,好像当初冯宇招揽他的时候。跟他说过一句话,他改变主意之后。可以给对方打电话。 Therefore Li Dafu found Zong Qingxian, must arrive at the Feng Yu contact method, first, telephones to Feng Yu. 于是李大福找到宗庆先,要到了冯宇的联系方式,第一时间,就打电话给冯宇。 „Chief Li, you call me, was thinks clearly, wants to join our Bing City Machinery Corporation” Feng Yu to ask with a smile. “李总,你给我打电话,是想清楚了,想加入我们冰城机械公司”冯宇笑着问道。 „Said accurately that I want to join the Bing City Machinery Corporation car project, regarding the agricultural tools and machinery, I am not interested.” Li Dafu answered. “准确的说,我是想加入冰城机械公司的汽车项目,对于农机具,我不感兴趣。”李大福解释道。 The Feng Yu heart said that car project that you are interested, we invest also to confiscate, but agricultural tools and machinery that you are not interested, then can bring not the poor profit to Corporation every year, the total quantity has even surpassed profit margin extremely high motorcycle. 冯宇心说,你感兴趣的汽车项目,我们投资还没收回来呢,而你不感兴趣的农机具,则每年能给公司带来不菲的利润,总量甚至超过了利润率极高的摩托车。 „This, Chief Li, I happen to immediately must go to Hangzhou, chats with Zong Qingxian, has waited till Hangzhou, we spoke face-to-face.” “这样吧,李总,我正好马上要去一趟杭城,跟宗庆先聊聊,等到了杭城,我们面谈。” Li Mingde is older, the Bing City Machinery Corporation service are getting more and more, his energy is obviously insufficient. Although according to the request of Feng Yu, has trained a number of young backbones, if by any chance these people grow, most little needs over five years. A university graduate, puts on the management position directly, Feng Yu does not have such big courage. 李明德岁数越来越大,冰城机械公司的业务越来越多,他的精力明显不够用。虽然按照冯宇的要求,培养了一批年轻骨干,但等这些人成长起来,最少要五年以上。将一个大学毕业生,直接放到管理岗位上,冯宇可没这么大的胆子。 The university result is outstanding, to such big Company, will grasp blindly. The Company management, did not go to college can learn, must after the practice, be able to learn the true management. 大学成绩再优秀,到了这么大的企业,也会抓瞎。企业管理,可不是上了大学就能学会的,要经过实践,才能学到真正的管理。 Previous generation Li Dafu all sorts of decision-makings, made very good progress finally, Feng Yu also admired to this person. Does not know that this, Li Dafu also does have the mystery of previous generation, therefore Feng Yu must speak face-to-face one time, has a look at the management of Li Dafu to Song River car, has any view. 前世李大福的种种决策,最终都取得了非常好的效果,冯宇对此人也是非常佩服的。只是不知道这一世,李大福还有没有前世的神奇,所以冯宇要面谈一次,看看李大福对松江汽车的经营,有什么看法。 Feng Yu must come Hangzhou, planned the new factory inspection Zong Qingxian not to walk, Wahaha development good of more and more, the proportion of yogurt and tea drink in Corporation turnover steadily rises, the Wahaha oral, was looks like the bottleneck time on the contrary, how the sales volume cannot rise. 冯宇要来杭城,本来计划去新厂巡视的宗庆先就没走,乐哈哈发展的越来越好,酸奶、茶饮料在公司营业额中的比重持续上升,乐哈哈口服液,反倒是像到了瓶颈期,销售额怎么都升不上去了。 After the research, Zong Qingxian believes that was the market tends saturated, another was also the influence of Bing City drugs manufacture, many guardians chose for the child bought the gluconic acid zinc and so on oral, to once cherished the incomparable Wahaha oral, not so was on the contrary zealous. 经过研究,宗庆先认为,是市场趋于饱和了,再一个也是冰城制药的影响,很多家长选择给孩子买葡萄糖酸锌之类的口服液,对曾经钟爱无比的乐哈哈口服液,反倒是不那么热忱了。 Even if the sales volume promotion of Wahaha oral does not come up, but the Wahaha sales volume actually steadily rises, is only the ad calcium milk, this year hopefully thoroughly suppresses happy Pepsi, but in tea drink market, has emitted a new match, calling the rising sun to rise. 即使乐哈哈口服液的销量提升不上去了,但乐哈哈的销售额却持续上升,光是ad钙奶,今年就有希望彻底压制住乐佰事,而茶饮料的市场上,也冒出了一个新的对手,叫旭日升。 However Zong Qingxian has not actually risen to pay attention to the rising sun, follows, but can also jump to Wahaha on goes to the rising sun to rise , if not the billy that uses, same uses the plastic bottle with Wahaha, can perhaps compensate. 不过宗庆先却没将旭日升放在眼里,一个跟风的,还能跳到乐哈哈头上去了旭日升如果不是用的铁罐,也跟乐哈哈一样用塑料瓶,恐怕能赔死。 But they used billy, the sales volume definitely is unable to affect Wahaha, instead also helped Wahaha continue to open the tea drink the market. If no this function, Wahaha must do anything to reduce prices really to promote sales, can make the rising sun rise directly to go bankrupt. 但就算他们用上了铁罐,销量也完全无法影响乐哈哈,反而还帮着乐哈哈继续打开茶饮料的市场。如果不是还有这个作用,乐哈哈真要搞什么降价促销,直接就能让旭日升破产。 Only then several million registered capital small factories, dares to capture the market with Wahaha minus the workshop and equipment, the floating capital that the rising sun rises, it is estimated that has several million, Wahaha the investment of new factory continues this year this money. 一家只有几千万注册资金的小厂子,也敢跟乐哈哈抢市场刨去厂房和设备,旭日升的流动资金,估计只有几百万,乐哈哈今年新厂的投资都不止这点钱。 Zong Qingxian said to Feng Yu, added his future plan, but Feng Yu does not have any interest probably. It is not Feng Yu does not have the interest, but is Feng Yu thinks suddenly again, if the rising sun rises unable to develop, by him the history was given to change that him to lose biggest taking advantage to be continued. 宗庆先跟冯宇说了很多,还说了他未来的规划,但冯宇好像没什么兴趣。不是冯宇没兴趣,而是冯宇忽然再想,如果旭日升发展不起来,历史是不是又被他给改变了那他岂不是要失去最大的依仗未完待续。 ps: Before down, monthly ticket full 400 in addition. Front two, have not leaked. In the situation of today before down, not having retained the draft, the fourth child diligently has written before down, is not worth everybody encouraging the recommendation ticket and monthly ticket, to hit to enjoy anything, come ps:第五更,月票满400加更。前面还有两更,别漏了。今天五更诶,没有存稿的情况下,老四还是努力写出了五更,不值得大家鼓励一下吗推荐票、月票、打赏啥的,来吧
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