EG :: Volume #6

#600: Creates in big business that may paste

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Now the China hottest medical supplies brand, ranks first is the ice medicine, but ranks second, is Band-Aid, ranks third, reaches Kenin. 现在华夏最火的医药用品品牌,排名第一的就是冰药,而排名第二的,是邦迪,排名第三的,是达克宁。 And second and third is the joint capital brand, US the stock of super medicine Corporation, this Corporation name is Johnson completely! 其中第二和第三都是合资品牌,全部都有一家米国的超级医药公司的股份,这家公司的名字叫做强生！ This is world first five medicine Corporation, most has the comprehensive nature, distribution range broadest healthcare manufacturer. This time year turnover broke through 10 billion US dollars, moreover in the future will promote further, has captured the world medicine domain Boss great honor! 这可是世界前五的医药公司,且是最具综合性,分布范围最广的卫生保健产品制造商。此时的年营业额就已经突破10000000000美元,而且未来会进一步提升,夺得过世界医药领域老大的殊荣！ Reaches Kenin to have the patent, the Bing City drugs manufacture has no way to copy. But Band-Aid may be different, to put it bluntly, is a belt stops bleeding the function the adhesive plaster, technical simple serious. 达克宁有专利,冰城制药没法仿造。但邦迪可就不同了,说白了,就是一个带止血功能的胶布,技术简单的不得了。 In the previous generation newspaper has said that creates to paste the main function ordinary, stops bleeding, prevents the bacterial infection, does not have what acceleration wound healing and so on mysterious effect, even also because has killed too many fungus categories, delays the time of wound healing. Only if looks like that special effect of Yun Dian white medicinal powder production to create to paste, but the price does not compare the hospital wrap small advantage. 前世报纸上都说过,普通创可贴主要的作用,就是止血,防止细菌感染,没有什么加速伤口愈合之类的神奇功效,甚至还会因为杀死了太多的菌类,延缓伤口愈合的时间。除非是像云滇白药生产的那种特效创可贴,不过价格也不比去医院包扎便宜。 Therefore in the market condition current creation may paste, is Band-Aid one alone big, Feng Yu had not seen that other products appear. Has, but nobody is willing to buy radically. 所以市面上目前的创可贴,是邦迪一家独大,冯宇没见到有其他产品出现。或者有,但根本没有人愿意买。 Now the people go shopping a strange happening, that is the famous product, is definitely good. Band-Aid is most famous creation may paste, even the majority of people do not know that at this time has to create to paste this name, tube kind of product, called Band-Aid! 现在人们买东西有一个怪现象,那就是有名的产品,肯定好。邦迪就是最有名的创可贴,甚至此时大部分国人都不知道有创可贴这个称呼,管这类产品,就叫邦迪！ Although does not have anything to be wrong, if transliterates according to English, is Band-Aid. But Feng Yu thought that the medicine class product, is the transliteration is quite good. He does not want to make Johnson Corporation gain money, this creates to paste, why can't become another famous brand goods of Bing City drugs manufacture? 虽然也没什么错的,因为如果按照英语音译,就是邦迪。但冯宇觉得,医药类产品,还是意译比较好。他可不想让强生公司把钱都赚走了,这创可贴,为什么就不能成为冰城制药的另外一个名牌产品呢？ Looked Feng Yu to the market condition in any case. Band-Aid at this time one type creates to paste, old stylest that middle scrap belt medicine gauze. Above adhesive plaster, non- waterproofing. Also air-tight. 反正冯宇到市面上看了。邦迪此时就一种创可贴,最老式的那种,中间一小块带药的纱布。上面一层胶布,既不防水。也不透气。 And what is most excessive, many people thought that only then creation of Band-Aid may paste real, other creations may paste, is the counterfeit goods! Even if the effect is the same, others' product is also cheaper, but is nobody buys. 并且最过分的是,很多人觉得只有邦迪牌的创可贴是真的,其他的创可贴,都是假货！哪怕功效都一样,别人的产品也更加便宜,但就是没人买。 Feng Yu can definitely let the creation of Bing City drugs manufacture production waterproofing, ventilation may paste, even can also produce the cartoon to create to paste, by Bing City drugs manufacture this time brand. Does not need to be worried that was regarded by others is the counterfeit goods. 冯宇完全可以让冰城制药生产防水的、透气的创可贴,甚至还可以生产卡通创可贴,凭借冰城制药此时的品牌知名度。不用担心被别人当成是假货。 Moreover the cost of this thing, the sincerity is not high, at this point, will not exceed the 10 cents absolutely, but the selling price of pharmacy, then reaches as high as a dollar, this simply is the sudden and huge profits! 而且这个东西的成本,真心不高,在此时,绝对不会超过一毛钱,而药店的售价,则高达一块钱,这简直就是暴利啊！ Although the middle dealer and others had also made a lot of money, but Feng Yu can affirm that this Band-Aid's wholesale price, a piece also absolutely surpasses the 40 cents. That is three times of profits! 虽然中间的经销商等也赚了不少钱,但冯宇敢肯定,这邦迪的批发价,一片也绝对超过四毛钱。那就是三倍的利润！ It can be said that is only Band-Aid, every year gives Johnson Corporation to bring the large amount profit, other did not say. In China, Band-Aid this industry monopolizing, at least occupied the market over 98% shares! 可以说光是邦迪,每年就给强生公司带来巨额的利润,别的不说。在华夏,邦迪都把这个产业给垄断了,至少占据市场98以上的份额！ Such simple business, others cannot make, is mainly because the brand is not good, but the Bing City drugs manufacture, absolutely does not have this worry. The Feng Yu request is not high, this year closes right up against the advertisement to propagandize, snatches 30% market shares on the line. By Bing City drugs manufacture huge marketing channel. Next year surpasses Band-Aid, becomes China creates to paste the market possessive amount first brand not to be absolutely difficult! 这么简单的生意,别人做不成,主要就是因为品牌不行,但冰城制药,就绝对没有这个烦恼。冯宇要求也不高,今年靠着广告宣传,抢下来30的市场份额就行。凭借冰城制药庞大的销售渠道。明年超过邦迪,成为华夏创可贴市场占有量第一的品牌绝对不会太困难！ Therefore Feng Yu said to total Manager of Bing City drugs manufacture. Let it quickly research and develop creates to paste, should not be same as Band-Aid. Must differ from it. 所以冯宇跟冰城制药的总经理说了。让其赶快研发创可贴,不要跟邦迪一样。要跟其有所不同。 Band-Aid's adhesive plaster color makes into brown, is not quite conspicuous on the skin for the post. But we must do exactly the opposite, our creations may paste, must make colorfully. 邦迪的胶布颜色弄成褐色,是为了贴在皮肤上不太显眼。但我们要反其道而行之,我们的创可贴,要弄得花花绿绿的。 Because this creates to paste, uses most, is the child. On the Sir has a Xiaokouzi, either does not care, either went to the hospital, but the child knocked is most, because they young, then big created to be possible the post above, possibly to be how conspicuous? 因为这个创可贴,用的最多的,就是小朋友。大人身上有个小口子,要么不在意,要么去医院了,而小朋友磕磕碰碰是最多的,他们又因为年纪小,那么大一个创可贴贴上面,怎么可能不显眼？ Our creations may paste, color is colorful, above can also print the cartoon design. No matter child, the young girls can use. Moreover do not use traditional adhesive plaster, must make the plastic waterproofing the material. 我们的创可贴,颜色花花绿绿,上面还可以印卡通图案。不管是小孩子,还是少女都可以用。而且不要用传统的胶布,要弄塑料防水的材料。 Like this even if there is wound, can clean, even can take a bath. Always on the non- expert has a Xiaokouzi, doesn't a day wash the hands? 这样即使身上有伤口,也能擦拭,甚至可以洗澡。总不能手上有个小口子,就一天不洗手吧？ Summer time, Band-Aid that ordinary creation may paste, pastes in the wound, because the weather is too hot, but keeps the sweat from seeping, causes the wound more difficult to heal. 还有夏天的时候,邦迪那种普通的创可贴,贴在伤口上,会因为天气太热,而让汗水无法渗透,造成伤口更难愈合。 At this time had creation of ventilation to paste, without doubt will be better. Moreover this creation may paste, but also more suitable athlete. 这时候有了透气的创可贴,无疑会好很多。而且这种创可贴,还更适合运动员。 Feng Yu proposed after this idea, other leadership of Bing City drugs manufacture thought that this is an idea of talent, haven't they thought? 冯宇提出这个想法后,冰城制药的其他领导都觉得这是一个天才的想法,他们怎么就没想到呢？ This creates to paste, but also is really a big market! If there is completed, one year of least more than ten million profit! 这创可贴,还真是一个大市场啊！如果做好了,一年最少上千万的利润！ Moreover this cost is not high, even if Failed, lost is not big, but if gained, will gain . The risk is small, the profit is high, they do not have the reason not to do. 而且这个成本又不高,就算失败了,损失也不大,但如果赚到了,就会赚非常多。风险小,利润高,他们没理由不做。 Naturally, to resist with Band-Aid, and captures the market, must first popularize a concept, this product called to create to paste, did not call Band-Aid, Band-Aid created a brand that may paste, drew lowly Band-Aid's brand influence. 当然,要想跟邦迪对抗,并抢下来市场,首先就要普及一个概念,这个产品叫创可贴,不叫邦迪,邦迪只是创可贴的一个品牌而已,将邦迪的品牌影响力拉低。 Creation of Bing City drugs manufacture production to brand name that may paste, everybody profits by opinions from various sources, not only wants to highlight the Bing City pharmacy group, and must have the significant difference with Band-Aid, but must be remembered easily. 对冰城制药生产的创可贴的品牌名字,大家集思广益,既想突出冰城制药集团,又要跟邦迪有明显的区别,还要容易被人记住。 Finally everybody whose name, is unable to satisfy all people, Feng Yu wants to call any Hua Tuo, Bian Que and so on, but was informed, this name, that side the industry and commerce is absolutely impossible to pass. 最终大家谁起的名字,都无法让所有人满意,冯宇想叫什么华佗牌,扁鹊牌之类的,但被告知,这种名字,工商那边绝对不可能通过。 Called Taihua Brand? Feng Yu thought that is not quite good, Taihua brand was enough, browses on the medicine, does not have any advantage to the brand, the body may work just the opposite. 叫泰华牌？冯宇又觉得不太好,泰华的牌子已经足够了,涉猎到医药上面,对品牌也没什么好处,身子有可能适得其反。 As for Wind & Rain Brand and Aihua sign anything is more impossible, these are the brand of electronic and electric appliance, if produced the drugs, will not do well also brand of Bing City drugs manufacture screwing up. 至于风雨牌、爱华牌什么的就更不可能了,那些都是电子、电器的品牌,如果生产药品了,弄不好还会把冰城制药的牌子给搞砸了。 Finally everybody cannot think, Wu Zhigang said that simply considers as finished with the brand of ice medicine, asked Bing Yao to create to paste, did not have anything not to be good. Avoid needs to register other brands, the Bing City drugs manufacture brand is too mixed is not good, currently itself has the traditional Chinese medicine world imperial hall, does not need to make that many brands. 最后大家谁都想不出来,吴志刚就说,干脆还是用冰药的品牌算了,就叫冰药牌创可贴,也没什么不好。还是省得需要注册其他的品牌了,冰城制药旗下品牌太杂也不好,现在本身就有中药的世御堂了,没必要弄那么多品牌。 Everybody better idea, finally had not agreed that uses Bing Yao. But cartoon design externally, then the package has given Liu Maike them, is Feng Yu Corporation, Fei Shui has not flowed the bystander field. 大家也都没有更好的想法,最后都同意了,就用冰药牌。而外观上的卡通图案,则包给了刘迈克他们,也是冯宇的公司,肥水没流外人田。 The cartoon character is from China hottest Journey to the West, is certainly primarily Sun Wukong, even they believe that had Sun Wukong to suffice, who can want on the head top creation of Zhu Bajie to paste? Sand Seng the image is not good, Tang Xuanzang is not good. 卡通人物取自在华夏最火的西游记,其中当然以孙悟空为主,甚至他们认为,有孙悟空就够了,谁会愿意脑袋上顶着一个猪八戒的创可贴？沙僧的形象也不行,唐僧也不行。 But Feng Yu told Liu Maike them, Zhu Bajie you not adorable, for example with ear young pig that when the wing flew. Sand Seng can also make that aggressive, must appear specially cut-throat. Tang Xuanzang makes benign countenance some, the small white dragon can make into the horse, can make to turn into a dragon, but can also make into a big handsome fellow, said that others are also the Dragon King three crown princes? 但冯宇却告诉刘迈克他们,猪八戒你不会化的可爱一点,比如用耳朵当翅膀飞的小猪。沙僧也可以弄得霸气一点,要显得特别凶狠。唐僧则弄得慈眉善目一些,小白龙可以弄成马,可以弄成龙,还可以弄成一个大帅哥,怎么说人家也是龙王三太子吧？ The inside quite famous image also has, for example Bull Demon King and gold/metal wing Dapeng king and red child, the Goddess of Mercy and daughter country king monarch sovereign, Princess Iron Fan wait / etc., these can design. Wants the cartoon version, the character can the heroic spirit, be able to be lovable, can be cut-throat, can be charming and ensure can let many children, even the Sirs like! 里面比较有名的形象还有很多,比如牛魔王、金翅大鹏王、红孩儿、观音菩萨、女儿国国主、铁扇公主等等,这些都可以设计出来。要漫画版的,人物可以英气,可以可爱,可以凶狠,可以帅气,保证会让很多小朋友,甚至大人都喜欢！ Feng Yu believes that after creations of this «Journey to the West» series may the post promote, will also have the child not to have the wound also to paste one in the hand, like picture label. 冯宇相信,这个《西游记》系列的创可贴推出之后,还会有小朋友没伤口也要贴一张在手上,就像画片贴纸一样。 This cartoon waterproofing creates to paste, is Feng Yu with the Assassin's mace of Band-Aid competition!( To be continued.) 这卡通防水创可贴,才是冯宇跟邦迪牌竞争的杀手锏！(未完待续。) ps: First, renews today late, accompanied the friend to go to the hospital, sorry. Feels Xie Jia li to have valuable two, Li Hong, z!, The color scholar, lo qilin and other book friend of monthly tickets, thanks. Behind also has. ps:第一更,今天更新晚了,陪朋友去医院了,抱歉。感谢家里有宝两个、李虹、z!、色秀才、囖麒等书友的月票,谢谢。后面还有。
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