„, Read the newspaper? Always the spiritis not centralized, thatissubhealthy, is the bodylacks the zinc, or do webuyto snack to allay hunger the zincfor the son the medicine?”
“诶,看报纸了吗?总是精神不集中,那是亚健康,是身体缺锌,要不咱给儿子买点补锌的药?”„Real?” The menhang the clotheson the clothes rack, spoke thoughtlesslyto ask.
“是不是真的啊?”男人将衣服挂在衣架上,随口问道。„Howis not, the experts said that thatis the professor of medical college, notdoctorcompared withourfactoryhospital?” The womenwere anxious.
“怎么不是,专家都说了,那可是医大的教授,不比咱们厂医院的医生强多了?”女人急了。„Goodall various professions, thatbuys, thishow muchmoney?”
“行行行,那就买点吧,这得多少钱?”„How muchmoney, severalmoneyoneboxes, cannoteat for tendays, a threeboxes of treatment course, 20over. Onemonth don't 20, forson'shealth, yougive up?”
“没多少钱,几块钱一盒,就能吃十天,三盒一疗程,也就20出头。一个月20,为了儿子的健康,你不舍得吗?”„Gives up, hownot to give up. Thatbuys, moneynotin your hands.”Manhelplesssaying.
“舍得,怎么不舍得。那就买呗,钱不都在你手里么。”男人无奈的说道。„Mythiswithyoudid not discuss that yourwhatmanner?”
“我这不是跟你商量么,你什么态度?”„Wellgood, wasmymistake, the foodhas completed?”
“好好好,都是我的错,饭做好了没有?”„Dailyknowseats. The numerous, came outto eat meal~~~”womanwas talking on endlessly, whilegave the husbandto fill a bowl with rice, simultaneouslyshouted that the soncame outto eat meal.
“天天就知道吃吃吃。林林,出来吃饭了~~~”女人一边叨叨着,一边去给丈夫盛饭,同时喊儿子出来吃饭。
......
……Smokes, drinks the person who andlikeseatingsweets, shouldincrease the VitaminB1amount of radiation, has the perlechefrequently, the rottencorners of the mouth that alsoweoften said that including the oral cavityulcer, have the beriberifrequently...... Is the VitaminB1deficientcommonsymptoms.
抽烟、喝酒、爱吃甜食的人,应该增加维他命B1的摄入量,经常发生口角炎,既我们常说的烂嘴角,包括口腔溃疡等,还有经常发生脚气病的……都是维他命B1缺乏的常见症状。
The eyehas a fever, perleche...... Waitingis the VitaminB2deficientperformance. The immunityreduces, the energeticdispiritedandbodyweak...... Waits for the symptom, possiblylacksVitaminB6.
眼睛发烧,口角炎……等是维他命B2缺乏的表现。免疫力降低、精神萎靡、身体虚弱……等症状,可能是缺乏维他命B6。
The spiritis not centralized, easyanemia...... PossiblyislacksVitaminB12...... Maythrougheat grapes, orangeandkiwi fruit...... Waits forfoodto supplement. AndVitaminB1cannotstore upbecause of the body, shouldevery daytake in......
精神不集中,易贫血……可能是缺乏维他命B12……可通过多吃葡萄、桔子、猕猴桃……等食物进行补充。其中维他命B1因身体不能储存,应每天摄入……„Husband, the husband, youcomes to seequickly, abovesaid that the perneiraspossiblylacksVitaminB.”
“老公,老公,你快来看看,上面说脚气可能是缺乏维他命B。”„WhatVitamin?”
“什么维他命啊?”„Vitamin, somehuman bodiesmustnutrition element. Youlisten, the Vitamin, assignsforhim, onelistensto knowdefinitelyimportantly. What that tomorrow do Ibuyononebottle of thattelevisionssaysto comeforyou? Right, calledgold/metalhim, supplemented that more than 20types of Vitamins, the pricewas inexpensive. Otherwiseyourthisperneiras, goes to workuncomfortably, but also is easyto infecttome!”
“维他命啊,一些人体必须的营养元素。你听听,维他命,为他命,一听就知道肯定重要啊。明天我给你买一瓶那个电视上说的什么来着?对,叫金维他,补充20多种维他命,价格还不贵。否则你这脚气,上班都难受,还容易传染给我!”„ReallyisbecauselacksVitamin?”
“真的是因为缺维他命吗?”„Does not lack, makes upalwaysdoes not have the fault, the priceis inexpensive, if easy-to-use, youhave eaten, avoid that ~~~subhealthy, right, said.”
“就算不缺,补一补总也没坏处,价格也不贵,万一好使,你就一直吃,避免那个,那个~~~亚健康,对,就是这么说的。”
......
……InFeng Yuprovincial levelnewspaperacross the country, found the wayto clear the subhealthycolumn, the invitationlocalexperts and professors, explained the harm of subhealthy, was more deficient the element, disease that was easyto cause.冯宇在全国范围的省级报纸上,都想办法开通了亚健康专栏,聘请当地的专家教授,讲解亚健康的危害,缺乏一些元素,容易引起的疾病。Naturally, the experts are very conservative, the writing that writes, has usedmassively„possible, has the possibility, is very possible, almost, probably”and so onwords and expressions, but the residentsdo not think so, inthem, expert, since said that thatcertainlyis right. Possibly, definitelyhas not beenisthis.
当然,专家都很保守,写的文字,用了大量的“可能,有可能,很可能,几乎,大概”之类的词语,但市民们不这么看啊,在他们心里,专家既然这么说了,那就一定是对的。没有可能,肯定是就是这样。Theyread the newspaper, listening to the radioto knowthatoriginallytheyevery daytheseconditions, weresubhealthy, was the special hazard, did not pay attention, will fall ill.
他们看了报纸,听了广播才知道,原来他们每天这些状态,都是亚健康啊,是特别危险的,一个不注意,就会生病啊。Reads the newspaper, listens to the radio, but alsoreallyrisingknowledge. Were those wordsmentioning? Livesold, studiesto learn! Our has also studiedmanyknowledge.
看报纸,听广播,还真涨知识。那句话怎么说来着?活到老,学学到!我们这也学了不少的知识啊。Buttheyhave not understood, subhealthyis a long-termcondition, whosenotwearytime, isfor a long timeweary, calledsubhealthy.
但他们都没听懂,亚健康是一种长期状态,谁没有个疲劳的时候,是长期疲劳,才叫亚健康。
The peoplelisten to the radio, reads the newspaper, is the contents that chooses itselfto be interested, evenduring a paragraph of writingor a broadcast, meetsselectivelyremembers something.
人们听广播,看报纸,都是选择自己感兴趣的内容,甚至一段文字或者一段广播之中,也会选择性的记住一些东西。Butisthis, theyturned intosmattering„expert”, thisexpert, but alsolikesgivingothersto teach the knowledge, toshow itselfto have the skill, has the culture.
而就是这样,他们变成了一知半解的“专家”,这种专家,还喜欢给别人传授知识,以彰显自己有本事,有文化。Thisconveying a messagewas easyto twist, after passing throughhas handed downrepeatedly, twistswas more serious. Inexpertmouththesepossibilitiesand so on glossary, theygave the biographynot to have.
本来这种传话就容易歪曲,经过了多次相传之后,歪曲的就更加严重了。专家口中那些可能之类的词汇,他们都给传没了。As forthesefood that the expertrecommends, eitherisveryexpensivenon-seasonalfruit, eitheris the luxurious feastingand so onthing, buyingthismedicineis more valuable than!
至于专家推荐的那些食物,要么是挺贵的非时令水果,要么是鸡鸭鱼肉之类的东西,比买这个药可贵多了!Also, has eaten the thing, ifreallyeasy-to-use, whatthatalsodoes produce the medicineto make? On the televisiondid not say, the athletestakethismedicine, othersathletesgive back to the family memberto buy, does thatreturn the energy balance?
再说了,吃东西要是真的好使,那还生产药做什么?电视上不是说了,运动员都吃这个药,人家运动员还给家人买,那还能差喽?Atethistotalratioto eatthathealthy product? The healthy productisanything, Yang Taihas exposed, wewere also kept in the dark.
吃这个总比吃那个保健品强多了吧?保健品是什么啊,要不是央台曝光了,我们还都被蒙在鼓里呢。Thisregularbigpharmaceutical factoryproduces, moreoveradvertizesinYang Tai, sureright. Yang Taidid not say, had self-checked and ensure the advertisementdoes not have the falseexaggeratingingredient.
这个可是正规大药厂生产的,而且在央台做广告,肯定没错。央台不是说了,已经自检过了,保证广告都没有虚假夸大成分么。In the newspaperis fair, isspreads the knowledgecompletelywith the concept, has not soldanyproduct. Butthisactually is also a marketing, the intellectual marketing and conceptmarketing.
报纸上还非常公正,完全就是普及知识跟概念,没有推销任何产品。但这其实也是一种营销,知识营销、概念营销。Someknowledge, disseminatestoeverybody, forms a potentialconsumer. The average peopleread the column of expert, listened to the radio of expert, will wantto purchaseto supplementtheseelements the products, orsimilarproduct, butmay notpurchaseyour.
就是将一些知识,传播给大家,形成一种潜在消费者。普通人看了专家的专栏,听了专家的广播,就会想要购买补充这些元素的产品,或者相似的产品,但不一定会购买你的。Thenis the secondmarketingway, the expertmarketing. Throughthesenewspapersector and broadcastknowledgecourse, instills intothemto be insubhealthytoeverybody the concept. Thentoldtheirbodiesto lackvarioustypes of elements, shouldsupplementpromptly, otherwisewas easyto fall ill.
接下来就是第二种营销方式,专家营销。通过这些报纸版块、广播知识讲座,给大家灌输一种他们都处于亚健康的概念。然后告诉他们身体缺乏各种元素,应该及时补充,否则易生病。Theseexperts and professors, in the broadcastspoke the knowledge, but alsowithdirectorandtelephonehot lineinteraction. Everybodydefinitelyvery muchcaredthatyousaidthat many, can yourecommenddrugs?
那些专家教授,在广播中讲完知识后,还会跟主持人和电话热线互动。大家肯定很关心,你说了那么多,那你能不能推荐一款药品?At this time, wasrecessiveadvertisement. The experts and professors, arereceived money, theyalsoknowthat the drugs of Bing Citydrugs manufacture, the determinationis the regularqualifieddrugs, thereforerecommends, does not have the pressureat heart!
这时候,就是隐性的广告了。专家教授,都是收了钱的,他们也都知道,冰城制药的药品,确定是正规合格药品,所以推荐起来,心里也毫无压力!Everybodyinbroadcasting, hearsexpertto recommend, ison the famous brand goods of television, they believe that instinctwill chooseto purchasethisbrand the drugsto carry on the nutritionto supplement.
大家在广播中,听到专家推荐,还是上电视的名牌产品,他们就会更加相信,本能的就会选择购买这个品牌的药品进行营养补充。That«Subhealthy»book, they are also one of the participants, has received a sum of money. Althoughare not many, butheard that translatedtwentylanguages, andpublishedmanycountrieswith the areatime, theirinner heartalsoraised the sense of pride, ortaught has almost not liked the reputation.
还有那本《亚健康》的书,他们也都是参与者之一,也拿到了一笔钱。虽然不多,但听说翻译成了二十几种文字,并且出版多个国家跟地区的时候,他们内心也升起了浓浓的自豪感,或者说教授几乎没有不喜欢名声的。Recommendationdrugstime, theyalsowhile convenientrecommend the «Subhealthy»thisbook, a sayingtranslated more than 20languages, best-sellingdozensnationalareastime, the sales volume of thisbookalsostartedto rub the growth.
推荐药品的时候,他们还顺便推荐一下《亚健康》这本书,一说翻译成20多种文字,畅销几十个国家地区的时候,这本书的销量也开始蹭蹭增长。ThisisFeng Yuis also happyto see, the Chinasales data, will facilitateFu Guangzhengto negotiatewith the publisher in foreign country. Thisis the bestseller, youpurchaseourcopyrights, the natureexpenditure are more.
这点也是冯宇乐于看到的,华夏的销售数据,会方便付光正跟外国的出版商进行谈判。这可是畅销书,你购买我们的版权,自然花费就要多一些。
It can be said that lightsells the money of book, Feng Yuis confident, these expense of expertandprofessor, gainscompletely.
可以说光是卖书的钱,冯宇就有信心,将这些专家、教授的费用,全部赚回来。Finally? Win-win!
结果呢?双赢!
The experts and professorsobtainedmoney, but alsoobtained the reputation. Does not haveFeng Yuto look for the personpublic relations, can the domestictheseexpertsopen the columnin the newspaper? Canopen the columnin the broadcast? The overseastheseexperts are also same, theyalsoneed the sensitometry , to promote theirsale prices.
专家教授得到了钱,还得到了名声。没有冯宇找人公关,国内这些专家能在报纸上开专栏吗?能在广播上开专栏吗?国外那些专家也是一样,他们也需要曝光度,来提升他们的身价。ButFeng Yu, is equal to having not spent, has madethese manypromotions, looks at the presenttrend, sells the bookalso to make money.
而冯宇,相当于没花钱,就做了这么多的推广,看现在的趋势,卖书还有可能挣到钱。Saw that the Chinasales volumerubsupwardto rise, Feng Yucomfortablepartlylies downon the sofa.
看到华夏的销量蹭蹭往上涨,冯宇舒服的半躺在沙发上。All the peoplelacked the nutrition the time to arrive, the European, AmericanandAsian, yourbodieswere insubhealthy, you...... Lacking nutrition!
全民缺营养的时代要到来了,欧洲人、美洲人、亚洲人,你们的身体都处于亚健康,你们……都缺营养!
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