EG :: Volume #5

#489: Healthy product of overflow

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„Feng Yu, is this your prospectus? You think by the advertisement, can promote these drugs rapidly the sales volumes?” Zhang Ruiqiang throws the prospectus on the table, somewhat discontented looks at Feng Yu. “冯宇,这就是你的计划书？你觉得凭借广告,就能迅速提升这些药品的销量？”张瑞强将计划书扔在桌子上,有些不满的看着冯宇。 „Do you think cannot? Although these are the drugs, but actually completely is over -the-counter drug. Also does not need prescription, can from the pharmacy purchase medicine. But the functions of these medicines? Makes up the zinc, to make up the calcium and blood tonic, to make up the Vitamin wait / etc., important is one makes up the character!” “你觉得不能吗？这些虽然是药品,但却全部是非处方药。也就是不需要医生处方,也可以自己从药店购买的药。而这些药的作用呢？补锌、补钙、补血、补维生素等等,重要的就是一个补字！” „But these truly are medicines, will your this anticipated sales volume, so be how high? You prepare the dupe/sway person, making them think that this is the healthy product, then high price purchase?” Zhang Ruiqiang angrily rebukes to say. “可这些确实就是药,你这预期销售额,怎么会这么高？你是不是准备忽悠人,让他们以为这是保健品,然后高价购买？”张瑞强怒斥道。 „High price? Although this product the comparison makes money, but our profits, cannot compare the healthy product by far. However I can guarantee that our sales volumes will be very big, we are the meager profit but high turnover.” Feng Yu relaxed saying. “高价？这个产品虽然比较赚钱,但咱们的利润,远远比不上保健品。但是我敢保证,咱们的销量会很大,我们是薄利多销。”冯宇轻松的说道。 Can look from fiery/popular of Wahaha oral that the present person has cares about the growth and development of child. Wahaha has anything, is not one type similarly is good for the stomach the digestion piece oral, making the child appetite good, eating meal fragrance, this is the Wahaha core selling point. 从乐哈哈口服液的火爆就能看出来,现在的人有多在意孩子的生长发育。乐哈哈有什么啊,不就是一种类似健胃消食片的口服液么,让孩子胃口好,吃饭香,这就是乐哈哈的核心卖点。 But on this oral, many foreign merchants came to consult, purchased the formula. Issue that the child does not like eating meal, not only in China, has in world many countries, naturally, excluding Africa, that side many countries, is the child wants to eat meal, but has not resulted in eats. 而就这个口服液,已经有好多外商前来协商,购买配方了。孩子不爱吃饭的问题,不只是在华夏,在全世界很多国家都有,当然,不包括非洲,那边很多国家,是孩子想吃饭而没得吃。 The child does not like eating meal, the parents most are worried is child Zichang is not high, the body is not very strong, is unhealthy. The means at this time solving came, made up. 孩子不爱吃饭,父母最担心的就是孩子长不高,身体不够壮,不健康。这时候解决的办法就来了,补一下嘛。 Body necessary Vitamin, zinc, calcium and other trace elements, have taken our medicine, can be supplemented, this is the science. Even lacks the zinc, is one of the apositia causes. 身体必要的维生素、锌、钙等微量元素,吃了我们的药,就都能得到补充了,这是科学。甚至缺锌,本来就是厌食症的诱因之一。 In advertisement that he prepares, has highlit these with emphasis, he believes that the sales volume will definitely not miss. 他准备的广告中,重点突出了这些,他相信,销量肯定不会差的。 „Depends on this advertisement, depends on the sales team that you prepare? That help by medicine business official/manager that you do eliminate?” Zhang Ruiqiang thought that Feng Yu this view he is unacceptable. Although initially Feng Yu complied, guarantees in one year creates many profit, but Zhang Ruiqiang thinks that Feng Yu closes right up against his formidable marketing channel, for example Taihua Trading Corporation, but the small and crude theatrical troupe that presently does not form. “就凭这个广告,就凭你准备的这个销售团队？那帮被你刷下来的药企干部？”张瑞强还是觉得冯宇这个说法他不能接受。虽然当初冯宇答应,保证一年内创造多少的利润,但张瑞强以为,冯宇是靠着他强大的销售渠道呢,比如泰华贸易公司,而不是现组建出来的这个草台班子。 Any sales team, official/manager of that group of medicine business, he could not have had a liking , the real situation has not made many, daily knows wants the corresponding treatment, he was already tired of thoroughly. 还什么销售团队,那帮药企的干部,他都看不上,实事没做多少,天天就知道要相应的待遇,他早就烦透了。 „Depends on these! I ensure can make you see pleasantly surprised!” “就凭这些！我保证会让你看到惊喜！” ...... …… 51 times, Feng Yu has traded Yang Tai some advertisements, changed into these drugs advertisements of Bing City pharmacy group. Gluconic acid zinc and sour calcium, what looks is mother and child advertizes, blood tonic oral, the one who looks is the woman, high calcium tablet and gold/metal he, the one who looks is the senior citizen. 51的时候,冯宇将央台的一些广告换了,换成了冰城制药集团的这些药品广告。葡萄糖酸锌、酸钙,找的是母子做广告,补血口服液,找的是女人,高钙片和金维他,找的是老年人。 These advertisements instill into is the applicable scope of one drugs, simultaneously publicizes this is the regular factory product, absolutely is not the wonder drug. 这些广告灌输的就是一种药品的适用范围,同时宣扬这是正规厂家出品,绝对不是神药。 At this time braves wonder drug exactly, was known as that withdraws the nutrients from the Chinese turtle, the coordinate traditional Chinese medicine, can the longan healthy brain, invigorate the kidney to build up strength, prolongs the life. 此时恰好冒出来一款神药,号称从中华鳖中提取营养物质,配合传统中草药,能够益智健脑,补肾强身,延长寿命。 But who is the spokesman? horse chief instructor! This super wonder drug, is called Chinese Bie Jing! Also is at the games, other department student drinks „god water”! 而代言人是谁呢？马教头！这款超级神药,叫做中华鳖精！也就是运动会上,别的系学生喝的“神水”！ Feng Yu does not know that this year Chinese Bie Jing has also purchased the Yang Tai advertisement, no wonder Yang Tai advertisement tender meeting time, he saw the form of Instructor horse. 冯宇都不知道,今年中华鳖精也购买了央台的广告,难怪央台广告招标会的时候,他见到了马教头的身影。 However this wonder drug, previous generation, but in a complete mess of fiery/popular, the influence not under Naocan Jin. Because Instructor horse openly declared that his these members, have drunk this Chinese Bie Jing, can win the gold medal repeatedly. 不过这款神药,前世可是火爆的一塌糊涂,影响力不下于脑残金。因为马教头公开宣称,他的那些队员,就是喝了这个中华鳖精,才能屡获金牌。 Any international championship and grand prize contest, any Asian Games and Olympic Games, where has the form of Ma clique, sweeps money copper medal incessantly repeatedly, unceasing breaks various types of records. Any international championship record, Olympic Games record, world record wait / etc.. On this year track and field area, is the Ma clique most shows off without doubt, even the overseas coach, runs over with the Ma clique studies, studies the advanced coach to experience. 什么世锦赛、大奖赛,什么亚运会、奥运会,哪里都有马家军的身影,不止是多次包揽金银铜奖牌,更是不断的刷新各种记录。什么世锦赛记录、奥运会记录、世界记录等等。这一年的田径场上,无疑是马家军最为出风头,甚至很多国外的教练,都跑过来跟马家军学习,学习先进的教练经验。 But at this time lets a Chinese Bie Jing appearance that Instructor represented, caused has rushed to purchase the raging tide. This is not previous generation that type false rushes to purchase, is true rushing to purchase. 而此时让马教头代言的中华鳖精一出现,就引起了抢购狂潮。这不是前世那种伪抢购,是真正的抢购。 No matter old person or child, no matter man or woman, who don't want to prolong the life? But this point, making Chinese Bie Jing factory not think that meets fiery/popular unexpectedly becomes this! 不管老人还是小孩,不管男人还是女人,谁不想延年益寿？而这一点,让中华鳖精的厂家都没想到,竟然会火爆成这样！ Chinese Bie Jing in short one month, purchased more than ten wife and children factories, is used to produce Chinese Bie Jing, is this, still falls short of demand! 中华鳖精在短短一个多月,收购了十多家小厂子,用来生产中华鳖精,就是这样,依然还是供不应求！ Basically can comply with that message to celebrate a holiday this year does not receive gifts, receives gifts only receives Chinese Bie Jing! 基本上可以应了那句广告词今年过节不收礼呀,收礼只收中华鳖精！ Feng Yu is very clear, this so-called Chinese Bie Jing, any China turtle extract, showed finally that is the saccharine exchanges the water. Afterward the people jokingly called, tortoise, supported a factory! 冯宇很清楚,这所谓的中华鳖精,什么中华鳖提取物,最终证明,就是糖精兑水。后来人们戏称,一只王八,养活一个厂子！ Moreover Instructor horse makes money also has unique skill, often applies drugs the formula that a team doctor opens, by 10 million prices, had sold to happy Pepsi, has promoted one „life nuclear power”, but actually this so-called life nuclear power, the essential component is also the amino acid and Vitamin. 而且马教头挣钱还有绝招,将一款队医开出来的常用药配方,以10000000的价格,卖给了乐佰事,推出了一款“生命核能”,而其实这个所谓的生命核能,主要成分也就是氨基酸和维生素。 But this life nuclear power cost, it is estimated that not over ten dollars, selling price? Over a hundred big boxes! Naturally, Chinese Bie Jing is more ruthless, a cost over dollar, does not sell more than 100 big boxes similarly! 而这生命核能的成本,估计不会超过十块钱,售价呢？上百一大盒！当然,中华鳖精更狠,成本不超过一块钱,同样卖100多一大盒！ But the life nuclear power has the happy Pepsi sales team, the marketing capacity is strong, although cannot catch up with Chinese turtle fine fiery/popular, but at present was also the healthy product that in the market was listed second! 而生命核能有乐佰事的销售团队,销售能力非常强,虽然赶不上中华鳖精火爆,但目前也是市场上排名第二的保健品了！ Therefore Feng Yu behind all advertisements of Bing City medicine, increased a message: Good anything that sets one's mind at ease, feels relieved the medicine! 于是冯宇在冰城医药的所有广告后面,添加了一句广告词:良心药、放心药！ This message, looks temporarily useless, because now the fake medicine is not very rampant, even if or had many fake medicines, but had not been disclosed that everybody has not known. 这句广告词,暂时看着没什么用,因为现在假药根本不够猖獗,或者说即使已经有了不少假药,但没有被披露出来,大家还不知道。 Although by the Yang Tai advertisement, making the Bing City medicine these drugs be known by the whole nation rapidly, but the sales volume is inferior to these healthy products. 虽然凭借央台的广告,让冰城医药的这些药品迅速被全国人民知道,但销量远不如这些保健品。 Your this is only makes up the calcium, to make up zinc anything, but others that the stimulation human body potential, lengthens the vitality the good thing, the price is expensive, we also buy! Tonic, price this expensive! 你这只是补钙、补锌什么的,别人那个可是激发人体潜力,延长生命力的好东西,价格贵,我们也买！补品么,价格就该贵！ The present China person believes in a truth: The small advantage does not have the high-quality goods! But they have not thought that even if the expensive thing, has the possibility is not the high-quality goods! 现在的华夏人信奉一句真理:便宜没好货！可他们根本没想到,即使贵的东西,有可能也不是好货！ Feng Yu sells the healthy product to these, a point that despises, is their only pit person on one's own side, only pit China person. Has the skill to go your dupe/sway to the overseas, the money of dupe/sway foreigner comes back. 冯宇对这些卖保健品的,最为鄙夷的一点,就是他们只坑自己人,只坑华夏人。有本事你忽悠到国外去啊,忽悠老外的钱回来啊。 If such, Feng Yu somewhat will also admire to these people. But they do not have, only pit person on one's own side, this makes Feng Yu despise incessantly, even is the anger. 如果是那样,冯宇还会对这些人有些佩服。但他们没有,只坑自己人,这点让冯宇不止是鄙夷,甚至是愤怒。 Don't you advertize in Yang Tai, in the newspaper and in the broadcast? Various types propagandize your wonderful effectiveness, various exaggerations, even deified effect. I use similar means that gives you to strike fatally! Let you also taste, anything is called the strength of people. 你们不是在央台、在报纸、在广播上做广告么？各种宣传你们的神效,各种夸大,甚至神化效果。那我就用同样的办法,给你们致命一击！让你们也尝尝,什么叫做人民的力量。 „Manager Jia? My Feng Yu. I want to invite the «Focal Interview» column group make an issue of program. Relax, the guarantee is leadership and people likes looking. 500,000? Too expensive? 300,000? Ok, finalized!” “贾台长吗？我冯宇啊。我想请《焦点访谈》栏目组做一期节目。放心,保证是领导和群众都爱看。500000？太贵了吧？300000？行,成交！”
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