EG :: Volume #5

#443: First strove for suffering no loss of capital

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Comes out from Yang Tai, Feng Yu is very unhappy. This is Yang Tai, unexpectedly has only subscribed 30 car(riage)s! The total price is less than 4 million! It is said this is their excess purchase, in the unit only had approved the quantity purchaseds of 20 car(riage)s. 从央台出来,冯宇很是不开心。这可是央台诶,居然只订了30辆车！总价才不到4000000！据说这还是他们超量采购的,原本部里只批了20辆车的采购量。 A previous generation county must purchase car, such selects incessantly? At that time leadership official/manager, if held a concurrent post of other duties, possibly allocation of vehicles incessantly one, present Government, was really too poor! 前世一个县城要采购汽车,也不止这么点吧？那时候一个领导干部,如果兼任其他职务,可能配车不止一辆,现在的政~府,实在是太穷了！ The station manager makes Song River - country mysterious luxurious funds, the assistant station chief sits the honored funds, following leadership, can only match 100,000 economical funds, several Song River - cross country with Song River Red Star, Feng Yu does not want to sell, cannot make any money, the profit is inferior to Song River motorcycle. If 4 million motorcycle, machinery Corporation most little can gain 1 million, but these car, gross profit(s) Run hundreds of thousands. 台长做松江-国奥豪华款,副台长才坐尊贵款,下面的领导,更是只能配100000的经济款,要不是还有几辆松江-越野和松江-红星,冯宇都不想卖了,根本赚不到什么钱,利润远不如松江摩托车。要是4000000的摩托车,机械公司最少能赚1000000,可这些汽车,毛利润才十几万而已。 Two years had been definitely good, Feng Yu comforts itself unceasingly. 过两年肯定就好了,冯宇不断的安慰自己。 Yang Tai purchased a number of Song River sign passenger vehicles, to Li Mingde, to machinery Corporation other people, has given a shot. This time Bing City city government has not purchased Song River sign car, they think the car branch factory, certainly must lose money, Feng Yu to is very clear, this car(riage) current essential target customer segment that they said that is the institution unit. 央台采购了一批松江牌轿车,给李明德,给机械公司的其他人,打了一剂强心针。这次就连冰城市政~府都没有采购松江牌汽车,他们以为汽车分厂,肯定是要赔钱了,冯宇跟他们说的很清楚,这车目前的主要目标消费群体,就是机关单位。 But before they think New Year's Day, possibly cannot sell, the first order came. Moreover is not they imagines one two, but is 30. 可就在他们认为元旦前,可能一辆都卖不出去的时候,第一个订单就来了。而且还不是他们想象中的一辆两辆,而是30辆。 Naturally, these 30, compare in present one month 1000 output, is not worthy of mentioning, but had a good start finally. 当然,这30辆,相比于现在一个月1000辆的产量来看,还是微不足道,但总算是开了个好头。 Wu Zhigang has contacted these business agents, their nobody is willing to hand over 1 million deposit proxies, does not hand over the deposit proxy, they can do. Also must take the rent money shop front, wants the deposit, their pressures are also very big. 吴志刚跟那些代理商都联系了,他们没一个人肯交1000000押金代理的,不交押金代理,他们都能做。又要拿出来钱租店面,又要押金,他们的压力也很大。 Although this year one year, is only Song River sign motorcycle, they little have not gained, but they of short time sudden wealth, money spend also quick, simply does not have these many funds. 虽然今年一年,光是松江牌摩托车,他们就没少赚,但短时间暴富的他们,钱花的也快,根本没有这么多资金。 What is worth mentioning is, Song River sign motorcycle, this year's volume of production and marketing is the nation second, has been over 250,000. Along with putting into production of some next year factories, the Song River sign motorcycle volume of production and marketing will also promote, definitely becomes leading Boss of domestic motorcycle profession! 值得一提的是,松江牌摩托车,今年的产销量已经是全国第二,超过了250000辆。随着明年一些工厂的建成投产,松江牌摩托车的产销量还会提升,必然会成为国内摩托车行业的龙头老大！ Has not looked in the market recently launched motorcycle, the contour starts copy Song River sign motorcycle. Now the vehicle design of Song River sign motorcycle, is the tidal current trend in China motorcycle market. 没看市场上新推出的摩托车,外形都开始仿造松江牌摩托车了么。现在松江牌摩托车的车型设计,就是华夏摩托车市场的潮流趋势。 However the bad news is some motorcycle manufacturers, had discovered the star advertizes the advantage, advertizes in Yang Tai the advantage, this Yang Tai advertisement tender auction, has Executive of several motorcycle factories probably. 不过坏消息是一些摩托车厂商,也发现了明星做广告的好处,在央台做广告的好处,这次央台的广告招标拍卖会,好像就有好几个摩托车厂家的老总。 These business agents, are not willing to make the car proxy, this makes Feng Yu be angry very much, he makes the Wu Zhigang manner stronger, is very long does not tidy up them, they think Taihua Trading Corporation, couldn't leave them? 那些代理商,都不愿意做汽车代理,这点让冯宇很生气,他让吴志刚态度强硬一些,是不是很久不收拾他们,他们都以为泰华贸易公司,离不开他们了？ The Wu Zhigang manner was strong, but does not have the effect, they do not have money really! However they said that can everyone buy Song River sign car, expressed the support to Song River sign car. 吴志刚态度强硬了,但还是没效果,他们是真的没钱！不过他们都表示,可以每人买一辆松江牌汽车,表示对松江牌汽车的支持。 your mother, altogether on more than 20 business agents, everyone buys one, even if most expensive, can have many profits, radically is the futile attempt! 尼玛,总共就20多个代理商,每人买一辆,哪怕是最贵的,才能有多少利润,根本就是杯水车薪！ At this time Wu Zhigang proposed means that that is the means that last year motorcycle sale time adopted. The motorcycle sales volume first, rewards motorcycle, that this Song River car sales volume first, a reward sedan car! 这时候吴志刚提出了一个办法,那就是去年摩托车销售时候采取的办法。摩托车销量第一的,奖励一辆摩托车,那这松江汽车销量第一的,就奖励一辆小轿车！ Under the generous recompense, must have Isao, such big reward, but also feared that they don't strive? 正所谓重赏之下,必有勇夫,这么大的奖励,还怕他们不出力？ Feng Yu thinks, this actually means that but must establish a bottom line. Cannot others not sell, a person has sold one, then rewards to his one, his not in vain has gained a car(riage)! 冯宇想了想,这倒是个办法,但要设定一条底线。不能别人一辆都没卖,就一个人卖了一辆,然后就奖励给他一辆,那他不是白赚了一辆车么！ Feng Yu thinks that established a stipulation, the annual sales volume has not been lower than 500, can compete this reward, if the sale were over 1000, no matter several business agents have been completed, everyone, and first also had is not lower than 300,000 cash prizes. 冯宇想了想,设定了一个规定,全年销售量不低于500辆,才能竞争这个奖励,如果销售超过1000辆,不管有几个代理商完成了,每人都有一辆,且第一名还有不低于300000的现金奖励。 This condition, perhaps only then how many grasp the business agent in Capital City area and coastal market may be completed, should other people, be able to guarantee the year sales volume about 300? 这个条件,恐怕只有那几个掌握京城地区和沿海市场的代理商有可能完成,其他人,应该也能保证年销量在300辆左右吧？ Feng Yu firmly decided that first provides the paper vehicle to them, only needs 500,000 deposit, six models of car(riage)s deliver completely, but these business agents, must guarantee that has a shop front, can demonstrate these six car(riage)s, even if places inside the motorcycle shop front also good. 冯宇下了狠心,先给他们提供样车,只需要500000的押金,六款车全部送过去,但这些代理商,必须要保证有一个店面,能展示这六辆车,哪怕是放在摩托车的店面里头也行。 Now these six models of car(riage)s, one bright black matching colors, the bright black, actually most fears one of the dirty colors, moreover on this economical version the painting quality of automobile body is also ordinary, if windblown and sunburnt, what to do if has damaged? 现在这六款车,都只有一个亮黑色的配色,亮黑色,其实是最怕脏的颜色之一,而且这经济版上车身的喷漆质量也一般,要是风吹日晒的,万一损坏了怎么办？ Sells, damaged has been able the taking carry back post-sale maintenance, but has not sold, has gone bad, who also bought Song River sign car? 卖出去,损坏了可以拿回来售后保修,但还没卖呢,就坏了,那谁还买松江牌汽车？ 500,000 deposit, can withdraw six models of paper vehicles, right now these business agents completely agreed that but also some asked that has acted two provinces, is also 500,000, but can actually withdraw 12 car(riage)s. 500000押金,就能提走六款样车,这下子那些代理商全部同意了,还有的问代理了两个省的,是不是也是500000,但却可以提走12辆车。 Feng Yu hears this issue time, has almost not irritated, this group of people, facial skin compared with Wen Dongjun also thick! What father said is a province! 冯宇听到这个问题的时候,差点没气死,这帮人,脸皮比文东军的还厚！老子说的是一个省！ „Retail price must according to come \; 5% th, your commission fees that we stipulate. The payment for goods, must project on our Taihua Trading Corporation account each time, then we returned your account the commission fees in the same month. Everybody also had a look, I have used day, had sold to the Yang Tai 30 car(riage)s, the goal that therefore you sold which was, didn't need me to say?” “零售价必须按照我们规定的来,5是你们的代理费。每次货款,需打到我们泰华贸易公司的账户上,然后我们将代理费当月返还到你们账户。大家也看看到了,我用了一天的时间,就卖给了央台30辆车,所以你们销售的目标是哪儿,就不用我说了吧？” This group of dealers have the relations in Government, this motorcycle, they little had not sold to the Government department, now motorcycle, changed into a more expensive sedan car. But their each one is also clear, which units buy richly, which units do not have money to buy certainly. 这帮经销商也都在政~府有关系的,这摩托车,他们就没少卖给政~府部门,现在不过是将摩托车,换成了更贵的小轿车而已。但他们各自也都清楚,哪些单位有钱买,哪些单位绝没钱买。 Uses cheapest retail price 120,000 car as an example, if they sell ten, then the commission fees are 60,000. Even if can only sell 20-30 every month, then one year of commission fees, 12 million, but they must pay, but is the rents of 500,000 deposit and shop front. 以最便宜的零售价120000的汽车为例,他们要是卖出去十辆,那么代理费就是60000。哪怕每个月只能卖出去二三十辆,那么一年的代理费,也将有12000000,而他们要付出的,只不过是500000的押金和店面的租金而已。 This good opportunity, they possibly to miss? The motorcycle deposit enhanced, they cannot collect this 1 million. 这种好机会,他们怎么可能错过？要不是摩托车的押金提高了,他们也不是凑不齐这1000000。 Naturally, Feng Yu gives such preferential condition, has this to guarantee a minimum the request of sale inevitably. He inquired, the output of Santana has been over 80,000 this year, sells, Audi 100 over 20,000, sell similarly. In this, majority is the institution unit purchases. 当然,冯宇给出这么优惠的条件,必然也有这保底销售的要求。他打听了一下,今年桑塔纳的产量超过了80000辆,销售一空,奥迪100超过20000辆,同样销售一空。这里面,大部分都是机关单位采购走的。 But next year, these output can also promote 30%, and market estimated that still has big potential space. That were many Song River sign these car(riage)s, should not be the issue, the premise is, can get the purchase order of institution unit. 而明年,这些产量还能提升30,并且市场预估,依然有很大潜力空间。那多了松江牌这些车,应该也不是问题,前提是,能够拿到机关单位的采购订单。 Was good had sold to Yang Tai some because of Feng Yu, has set the example. Yang Tai as the mouthpiece of country, purchased car of Song River sign, below these want to buy the unit of car(riage), didn't have to study to have the type? 好在冯宇卖给了央台一些,算是做出了榜样。央台作为国家的喉舌,都采购了松江牌的汽车,下面那些想买车的单位,还不跟着有学有样？ So long as these business agents, can sell 10,000 car(riage)s this year, then the Song River sign in the car project, will not owe! 只要这些代理商,今年能卖出去10000辆车,那么松江牌在汽车项目上,就不会亏了！
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