EG :: Volume #21

#2064: Promoted payment package of means of

LNMTL needs user funding to survive Read More

Amazon and other Company, increased the investment in Britain. 亚马孙等企业,都增加了在英国的投资。 In their opinion, the British market and US market center of similitude is very good , to promote to be very easy. 在他们看来,英国市场与米国市场相似点很好,推广起来应该很容易。 In fact the British market is better than to promote the US market, because the region is small. However the promotion of payment software, has actually met the issue. 实际上英国市场比米国市场更加好推广,因为地域小。但是支付软件的推广,却遇上了问题。 Since has paid the package and treasure started vigorously to promote, other bank and other financial institutions, saw concealed benefit. 自从支付包和呗宝等开始大力推广以来,其他银行等金融机构,都看到了其中隐含的利益。 They discovered that this Internet payment software, actually has the similarity with bank, particularly account intercourse. 他们发现,这互联网支付软件,竟然跟银行有着许多相似的地方,尤其是账目往来。 The bank most valuable property, is the tent. Loan time knows this Corporation money flow, can better risks assessment. Can targeted unveil various financial products, and pointed sales promotion gives the target customer. 银行最有价值的资产,就是帐。贷款的时候知道这家公司资金流量,可以更好的评估风险。可以有针对性的推出各种金融产品,并针对性的推销给目标客户。 Why said that the previous generation has many payment software, only then the Ma Yun ant gold/metal clothing/taking is called the genuine Internet finance, because grasped the open account. 为什么说前世有着许多支付软件,偏偏只有马运的蚂蚁金服被称作是真正的互联网金融,就因为掌握了往来账目。 This is one that traditional bank cannot discard absolutely, they discovered after the Internet payment software has this function, starts to promote their online bank payments. 这是传统银行绝对不能舍弃的一块,他们发现互联网支付软件拥有这个功能之后,也纷纷开始推广他们的网上银行支付。 Not only on the computer operates, along with emerging of smartphone, they developed the cell phone to pay app, this affected the payment package enormously and promotion of treasure. 并且不只是电脑上操作,随着智能手机的兴起,他们开发了手机支付app,这个极大的影响了支付包和呗宝的推广。 The treasure is good, itself has the handling charge, profit clear being able to see. But the payment package did not have the handling charge, mainly obtains is the account resources. 呗宝还好,本身就是有手续费的,利润清楚的看得见。而支付包则还没有手续费,主要得到的就是账目资源。 This also caused payment package of preliminary investments to be big, the far ratio the treasure was much bigger. The promotion needs the expense, but also does not have profit, this makes the payment wrap the Corporation pressure to be big. 这也就导致了支付包前期的投入会非常大,远比呗宝大得多。推广需要费用,还没有利润,这让支付包公司压力非常大。 Amazon the service had not been affected, because they promote, not only there is a payment package and valuable two types pays method/trick, various internet/network bank payment patterns. 亚马孙等的业务并没有受到影响,因为他们推广的时候,不只是有支付包和呗宝两种支付手段,还有各种网络银行支付方式。 Many people are trust bank, moreover that side bank also proposed stimulates method/trick, for example the expense integral exchange present wait / etc., let the payment package and subscriber of treasure grows slowly. 许多人还是更加的相信银行,而且银行那边还提出了一些刺激手段,比如消费积分兑换礼品等等,让支付包和呗宝的用户数量增长慢了许多。 Promotes these software, only depends on ordinary advertisement method/trick to be insufficient, Feng Yu told them that must understand the innovation. 推广这些软件,只靠普通的广告手段是不够的,冯宇跟他们说,要懂得创新。 How does the advertisement innovate? 广告如何创新呢？ Feng Yu told the means that they have most made them unable to think, that wasted money! 冯宇告诉了他们一个最让他们想不到的办法,那就是送钱！ How the previous generation payment package, the micro letter payment promotes, is most obvious in the China market, that presents as a gift money. Swings the red package, is collection five blessings, enormously has promoted the subscriber. 前世支付包、微信支付等是怎么推广的,在华夏市场最为明显,那就是赠钱。无论是摇红包,还是集五福,都极大的提升了用户数量。 The Internet product, the subscriber is the earnings base. Like Twitter, obviously does not have too many profit method/trick, because has the huge quantity of users, particularly the active user, makes their estimate values continually promote, now had been appraised as tens of billions US dollars. 互联网产品,用户数量是盈利基础。就像推特,明明没有太多的盈利手段,但是因为有着数量庞大的用户,尤其是活跃用户,就让他们的估值不断提升,如今已经被评估为上百亿美元了。 It looks like in these financial analysis experts, had the user, even if you are unable to make the product that anything innovates, follows to imitate, can make money. 在那些金融分析专家看来,有了用户,哪怕你无法做出什么创新的产品,跟风模仿,也能赚到钱。 On for example the China oq space, inside has a oq farm, the China net also has promoted afterward the China farm, starts not to collect fees, but after many users became addicted, starts to unveil various value-added services. 就比如华夏oq空间,里面有一个oq农场,随后华夏网也推出了华夏农场,开始都是不收费的,但当许多用户上瘾了之后,开始推出各种增值服务。 For example spending reclaimed land, buys the dog, spends to decorate the farm, buys the new seed wait / etc.. This game just developed time, all people think bored, but in fact, has played person at that time for this reason infatuated. 比如花钱开垦土地,花钱买狗,花钱装饰农场,花钱买新种子等等。这个游戏刚开发的时候,所有人都觉得无聊透顶,但事实上,玩过的人当时都为此痴迷。 All night defends the computer to steal the dish, the greater part of the night fixed time gets up to steal the dish, some external procedure countless people of various charges are using, at that time Zong Qingxian they played this. 彻夜守着电脑偷菜,大半夜定时起来偷菜,各种收费的外挂程序都有无数人在使用,当时就连宗庆先他们都玩这个。 It is said farm, seriously affected the office efficiencies of these office/bureau personnel, but how can that also not be many people again plays? Even if promotes to the face book, similarly has many native of US , Europe to play. 据说农场一出,严重影响了那些办公室人员的办公效率,但那又能如何,还不是很多人再玩？哪怕是推广到脸书上,同样有着许多欧美人在玩。 The sense of achievement that the pleasure of promotion, opens up, steals chuckling to oneself of dish, the feeling of satisfaction of harvest, these all netizens are the same. 升级的乐趣,开垦的成就感,偷菜的窃喜,收获的满足感,这些所有网友都是一样的。 Therefore Feng Yu thinks that the previous generation in the way that China can promote, puts other countries same to promote, the netizens who because basically the world accesses the net have the center of similitude. 所以冯宇认为前世在华夏能够推广的方式,放到其他国家一样可以推广,因为基本上全球上网的网友都有着很多相似点。 „Does Boss, waste money the promotion? Can this families believe?” Some Wu Zhigang suspicions. Now many web such promote, come to waste money anything, but looked that has not played inside gold coin. “老板,送钱推广？这个人家能信？”吴志刚有些怀疑。现在许多网游就是这么推广,来了就送钱什么的,但是一看,还不是游戏里面的金币。 „Others said that perhaps nobody believes that but I said that the person who believes will be many. Let alone, we can look for the notarization organization to carry on the notarization, making everybody know that this is legally binding.” “别人说,或许没人相信,但是我说的,相信的人就会非常多。更何况,我们可以找公证机构进行公证,让大家知道这是具有法律效力的。” „Moreover the number lowered, perhaps nobody believes that however worked as this number height of eye, many people are willing to attempt, after all this may buying the superficial cost of lottery ticket is lower, did not need you to pull out the one cent.” “而且数目低了,或许没人相信,但是当这个数目高了,很多人都愿意尝试一番,毕竟这个可比买彩票的表面成本更低,不用你掏一分钱。” Wu Zhigang thinks, this oh right. Like buying the cell phone, pulls out the cell phone depending on the shopping ticket, such percentage participating definitely might as well pass by can pull out high of cell phone casually. 吴志刚想了想,这倒没错。就像买手机,凭购物票抽手机,这样的参与度肯定不如路过就可以随便抽手机的高。 Did not say that China old man old woman likes these drawing free, the overseas these people like similarly, rich man, after all minority. 不是说华夏的老头老太太才喜欢那些免费抽奖,国外的那些人同样喜欢,有钱人,毕竟还是少数。 Moreover selects the prize that pleasantly surprised feeling, every so often exceeds the prize value. 而且抽中奖品的那种惊喜感,很多时候是远超出奖品价值的。 „Boss, how much money then we do take to do to draw the promotion?” “老板,那么我们拿出来多少钱做抽奖推广？” „Ten hundred million.” “十个亿。” „How much money? Only draws, ten hundred million? That advertisement what doesn't calculate in inside?” Wu Zhigang is surprised, this were also too many. “多少钱？光是抽奖,就十个亿？那广告什么的不算在里面？”吴志刚大吃一惊,这也太多了吧。 „You have not misunderstood, is ten hundred million. Although is rmb, but I thought that possibly is not quite sufficient. China needs hundred million rmb, but also needs at least 50 million US dollars and 50 million euros bonus, in addition Britain, Japan and other markets also need a lot of money, ten hundred million also not necessarily sufficient.” “你没听错,就是十个亿。虽然是rmb,但是我觉得可能还不太够用。华夏需要一个亿rmb,还需要至少50000000美元和50000000欧元的奖金,加上英国、岛国等市场也需要不少钱,十个亿还未必够用。” The previous generation payment package in China, is two hundred million numbers, this was the payment package already very hot time. Effect that however can bring, far over two hundred million. 前世支付包等在华夏,就是两个亿的数目,这还是支付包已经很火了的时候。不过所能带来的效果,远超两个亿。 So long as the advertisement effect is good enough, let alone is ten hundred million, two One billion values! 只要广告效果足够好,别说是十个亿,二十亿都值！ Like initial Naocan Jin, loaned two hundred million to advertize, in the past the sales volume broke through two One billion, history Dazhu stands up from failure at one fell swoop, became China the king of healthy product, returned to the rich and powerful people list ranks. 就像当初的脑残金,贷款两个亿做广告,当年销售额突破二十亿,史大柱一举翻身,重新成为华夏的保健品之王,回到富豪榜行列。 „Our specific measures? Draws calculates? Does each account number pull out one time? Every day can draw? How does the bonus suppose the scale?” “那我们这个具体办法呢？抽奖怎么算？每个账号抽一次？还是每天都可以抽奖？奖金怎么设档次？” Feng Yu shakes the head: „Without the bonus scale, a scale, our is called the collection card to draw. The person of each participation, the collection complete several cards, for example are five cards, the collection was uneven, finally defers to the total number of people, divides equally these bonuses.” 冯宇摇摇头:“没有奖金档次,就一个档次,我们这个叫做集卡抽奖。每个参与的人,集齐几个卡片,比如是五个卡片吧,集齐了,最终就按照总人数,平分这些奖金。” „If had a person collection to be uneven, then this person monopolizing bonus. If 10,000 individual volumes were uneven, then 10,000 individual equal divisions. Make everybody feel that person of participation are less, their exceed has the possibility minute to more money.” “如果只有一个人集齐了,那么这个人独享奖金。如果有10000个人集齐了,那么10000个人平分。让大家觉得,参与的人越少,他们越有可能分到更多的钱。” „Boss, this is not right, like this won't they tell other people?” The person who like this divides money are few, they have the possibility minute to more money. “老板,这样不对吧,这样他们不就不会告诉其他人了？”这样分钱的人少,他们才有可能分到更多钱嘛。 „No, but also a little, is called the card exchange. Your some cards I do not have, my some you do not have, can give each other. This requests them to increase more good friends, thus helps us promote. Believes me, this game, will detonate the people's upsurge once more!” “不,还有一点,叫做卡片交换。你有的卡片我没有,我有的你没有,可以相互赠送。这样就要求他们添加更多的好友,从而帮助我们推广。相信我,这个游戏,会再次引爆全民热潮！” ...... …… ps: Fourth child new book «Domestic-made Animation Big Risk», different story, splendid, has looked at reaching an agreement, everybody has a look ~( to be continued......) ps:老四新书《国产动画大冒险》,不一样的故事,更加的精彩,看过的都说好,大家去看看啊~(未完待续……)
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