EG :: Volume #21

#2048: Norio Ohga dead end

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„Head, Lenovo l-pad released the new style, the binuclear, the memory became bigger, unexpectedly also had the finger-lock! Can our new plates also go on the market? Or do we cut some selling prices?” “社长,连想的l-pad又推出新款了,双核的,内存变得更大了,居然还有了指纹锁！我们的新平板还要上市吗？要不我们降低一些售价？” Norio Ohga looks at the Sony new tablet PC with the parameter contrast of new l-pad, the disparity is a little big. 大贺典雄看着嗦尼的新款平板电脑跟新款l-pad的参数对比,差距有点大啊。 …… …… The selling price reduces, could promote some sales volumes, but the list profit will reduce seriously did not say, will also make the Sony brand drop a scale. 售价降低,或许能提升一些销量,但是单品利润会严重降低不说,还会让嗦尼的品牌下降一个档次。 But if does not cut the selling price, then the product sales volume is not definitely high, the overall profit will be lower, has the negative impact on the Sony brand similarly. 可是如果不降低售价,那么产品销量肯定不高,整体利润可能会更低,对嗦尼的品牌同样有着负面影响。 If not promote temporarily, after product hardware , etc. made a promotion again promotes, can avoid this situation. However Sony has produced one batch, these products do not sell out, similarly is owes. 如果说暂时不推出,将产品硬件等再做一个升级之后推出,就可以避免这种情况了。但是嗦尼已经生产了一批,这些产品不卖掉,同样是亏的啊。 Norio Ohga feels the unusual headache, their Sony now unexpectedly becomes so passive. Last year the Sony earning and profit substantially dropped, finally lost money unexpectedly. This year the earning and profit are still dropping, perhaps this way by the end of the year, Sony must same lose money with last year, moreover can compensate are more. 大贺典雄感觉非常头痛,他们嗦尼如今竟然变得如此被动。去年嗦尼的营收和利润就大幅下降,最终竟然亏损了。今年营收和利润还在下降,这样下去到年末,恐怕嗦尼就要跟去年一样赔钱了,而且会赔的更多。 Norio Ohga draws from losing money mire Sony, but actually cannot guarantee that Sony has made money. That side the Sony movie industry does not have the big piece that anything attracts a large audience consecutively for several years now, the compact disc sales volume drops is also quite serious, this year loses money is certain. 大贺典雄将嗦尼从赔钱的泥潭中拉出来,但是却没能保证嗦尼一直赚钱。嗦尼影业那边如今连续几年都没什么叫座的大片了,光盘销量下降也比较严重,今年赔钱是一定的了。 Sony electronic products, the video game(s) sales volume continues to slide seriously, the present is the g-bo sales volume first, Nintendo second, their Sony arranged to third. 嗦尼的电子产品方面,游戏机销量持续严重下滑,如今是g-bo销量第一,壬天堂第二,他们嗦尼排到第三了。 The 3 d game that because that two extrusions is welcomed, Sony fell behind in this point. They are also studying, but market was occupied by others first, they from leadership, turned into following. 因为那两家推出的3d游戏非常受到欢迎,嗦尼在这一点上落后了一些。他们也在研究,不过市场却已经被别人先占据了,他们从领导者,变成了跟风者。 Cell phone, the Sony sales volume slid is also quite serious, has introduced several models of new cell phones, the function machine intelligence machine, the echo not, the research and development and promotion expenses did not have few flowers. 手机方面,嗦爱的销量下滑也比较严重,推出了几款新手机,无论是功能机还是智能机,反响都不咋地,研发和推广费用还没少花。 Electrical-insulating cardboard book in other markets already quick won't sell, only then Japan also has a little market, but cannot make money. They who aia, top do not want. 电纸书在其他市场已经快卖不动了,只有岛国这边还有那么一点市场,可是也赚不到钱。一个aia,就顶的他们不要不要的。 The computer service becomes worse, not only Sony own computer sales volume slides, from thinkpad of IBM there purchase, the sales volume is also more and more bad. 电脑业务变得更差,不只是嗦尼自己的电脑销量下滑,从ibm那里收购的thinkpad,销量也是越来越差。 Norio Ohga discovered that becomes the strategic partnership with Microsoft, seemingly was they suffers a loss. Other p manufacturers can achieve success one way or another, they actually can only provide preassemble in7 or p of vista system, this made them drain many customers. 大贺典雄发现跟微软成为战略合作伙伴,貌似是他们吃亏了。其他p厂商都可以左右逢源,他们却只能提供预装in7或者vista系统的p,这让他们流失了许多客户。 Studied one to think that with great difficulty also the good tablet PC, planned to stand up from failure, finally the Lenovo group also released the new style unexpectedly, but also has made the enormous promotion to the performance, making their tablet PCs once more mediocre. 好不容易研究了一款认为还不错的平板电脑,打算翻身呢,结果连想集团居然也推出新款了,还对性能做出了极大的提升,让他们的平板电脑再次变得平庸了许多。 Electric appliance say nothing , the television service also started to lose money, the plasma or the liquid crystal, they were at the backward stage, they were the first echelon, disparity that even the lead goat, in several years, they were pulled open by other Company. 电器方面就更不用说了,电视机业务也开始赔钱了,无论是等离子还是液晶,他们都处于落后阶段了,原本他们都是第一梯队的,甚至还是领头羊,短短几年的时间,他们就被其他企业拉开的差距。 Is good is good because of the digital video and digital camera, but has also been not as before. Even especially after that smartphone can photograph photographs, the product of basic level is facing elimination, this seriously affected the Sony profit. 好在数码摄像机和数码照相机还不错,但是也已经大不如前了。尤其是那个智能手机可以拍照甚至摄像之后,入门级的产品就面临着淘汰,这严重影响了嗦尼的利润。 Other many products, were few of making money, many of losing money, Sony now actually do not have what unmatchable product, this cannot imagine. 还有其他许多产品,都是赚钱的少,赔钱的多,嗦尼如今竟然没有什么拳头产品了,这是不可想象的。 Once Sony has defeated many powerful enemies, even has also annexed the opposite party, for example SEGA of video game(s) profession, some movies, Record Company wait / etc.. 曾经的嗦尼击败了许多劲敌,甚至还吞并了对方,比如游戏机行业的世嘉,还有一些电影、唱片公司等等。 Their service types are many, are centered on the electronic entertainment, thinks that will be definitely prosperous. 他们的业务种类非常多,以电子娱乐为核心,认为肯定会长盛不衰。 But now their electronic entertainment is unable to lead the sales of other products, are too many, the personnel overstaffed organization that Sony Corporation also divides, implicated the development of Corporation seriously. 但如今他们的电子娱乐根本无法带动其他产品的销售,嗦尼的公司也分的太多,人员机构臃肿,严重拖累了公司的发展。 Norio Ohga also when is thinking how should reverse the Corporation situation, was informed to participate in temporary Board of Directors, everybody knows the new tablet PC that Sony studies these days, has not gone on the market, has been doomed to throw the street. 大贺典雄还在想着该如何扭转公司情况的时候,被通知要去参加临时的董事会,大家都知道嗦尼这段时间研究的新款平板电脑,还未上市呢,就已经注定了扑街。 This time Board of Directors, all board member/director came, temporarily Board of Directors, the person also comes is so uneven, this makes Norio Ohga think that some do not suit. 这次的董事会,所有的董事都来了,临时董事会,人也来的这么齐,这让大贺典雄觉得有些不对劲。 „Norio Ohga, this time convenes Board of Directors, the matter must announce. Sony group presidents and CEO originally are you are holding the post, now after the Board of Directors research, thinks that the Tairai two husband abilities are outstanding, is trustworthy, therefore the Tairai two husbands will hold the post of CEO of Sony group.” “大贺典雄,这次召开董事会,是有一件事情要宣布。嗦尼集团原本的总裁和eo都是你在担任,现在经过董事会研究,认为平井二夫能力出众,值得信赖,所以平井二夫会担任嗦尼集团的eo。” The Norio Ohga corner of the eye jumps crazily, this do not make him resign half authority the issue, but is the plan makes him leave Sony. The Tairai two husbands take the post of CEO first, after a period of time, will hold a concurrent post of the president. 大贺典雄眼角狂跳,这不是要让他让出一半权力的问题,而是打算让他离开嗦尼啊。平井二夫先出任eo,过一段时间,就会将总裁也兼任。 His previous, such went against by him, after that does not hold the post of president and CEO of Sony group, thoroughly left Sony. Does he also want to leave Sony? 他的上一任,就是被他这么顶下去的,那位不担任嗦尼集团的总裁兼eo之后,就彻底离开了嗦尼。难道说,他也要离开嗦尼了吗？ „Tairai two husbands? Does he hold the post of CEO? You thought that he is appropriate? I thought actually that Morita is very thick appropriate, should hold the post of this position by him.” “平井二夫？他担任eo？你们觉得他合适吗？我倒是觉得,盛田厚很合适,应该由他来担任这个位置。” Morita thick is the Sony founder Akio Morita's nephew, Norio Ohga promotes this person, is to confuse the decision of Board of Directors. 盛田厚是嗦尼创始人盛田昭夫的侄子,大贺典雄推出这个人,就是想要搅乱董事会的决定。 „Norio Ohga, Board of Directors has all-around considered clearly, Morita thick also good, but will replace the Tairai two husband's positions originally.” Sony group Chairman Ken Kutaragi said. “大贺典雄,董事会已经通盘考虑清楚了,盛田厚也不错,但是会接替平井二夫原本的职位。”嗦尼集团董事长久多良木健说道。 Norio Ohga looks at Ken Kutaragi bitterly, the president and CEO management mistake that initially you chose, causing Sony to lose money, then took the rap to leave. 大贺典雄恨恨的看着久多良木健,当初你选择的总裁兼eo经营错误,导致嗦尼亏损,然后背了黑锅离开。 Was I strives to turn the tide, making Sony resume the profit, was I makes your position stable. 是我力挽狂澜,让嗦尼重新恢复了盈利,是我让你的位置变得稳固了许多。 Initially were you pledge to me? Three years ago your this retirement, then gives me the Chairman position. Finally you simply have not recommended me, but chose itself to do one again. 当初你是怎么对我承诺的？三年前你就该退休,然后将董事长的位置让给我。结果你根本没有推荐我,而是选择了自己再干一届。 You recommended Howard Stringer to hold the post of vice- Chairman not to recommend me unexpectedly, was this you to my awarding? That is a foreigner, you believe that the foreigners don't believe me? 还有你居然推荐了霍华德斯金格担任副董事长也不推荐我,这就是你对我的褒奖？那是一个老外,你相信老外都不相信我？ Now the management of Sony has the problem, why does not give me the time, only takes two years, I can make Sony restore the honor! 现在嗦尼的经营出现问题,为什么就不给我时间,只需要两年时间,我就能让嗦尼重新恢复荣光！ Ken Kutaragi at all with Norio Ohga looking at each other, is not Norio Ohga takes the rap, this is Chairman a scapegoat? 久多良木健根本不与大贺典雄对视,不是大贺典雄来背黑锅,难道还是他这个董事长来背锅吗？ Although said that Corporation important decision, this Chairman approves, but matter Failed, this must some people shoulder the responsibility. 虽然说公司的重要决策,他这个董事长都是赞同的,不过事情失败了,这就必须有人来承担责任。 Acquires the IBM p service is the Norio Ohga decision? Forms the strategic alliance with Microsoft is the Norio Ohga decision? Expands the cell phone service, is the Norio Ohga decision? 收购ibm的p业务是大贺典雄决定的吧？跟微软结成战略同盟是大贺典雄决定的吧？扩大手机业务,也是大贺典雄决定的吧？ How regardless to say that Norio Ohga takes president and CEO is unqualified, after the Tairai two husbands have been familiar with the work, makes Norio Ohga get lost ~ egg! 无论怎么说,大贺典雄作为总裁兼eo是不合格的,等平井二夫熟悉了工作之后,就让大贺典雄滚~蛋！ ......( To be continued......) ……(未完待续……)
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