EG :: Volume #20

#1981: Has the smart person

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The Lenovo group the market starts to catch up suddenly internally, not only the overseas electron and electric appliance manufacturer were seriously affected, China some Company shares also obviously drop. 连想集团等忽然在国内市场开始发力,不只是国外电子、电器厂商受到了严重影响,就连华夏的一些企业份额也明显下降。 The renewal is quickest 更新最快 However they do not have any good means that by the brand, technology and capital strength, other domestic manufacturers is not the match. But the overseas manufacturer is more pitiful, their brand is not very resounding in the China market, does not have enough outstanding marketing channel, can only look helplessly the market further was compressed. 但是他们根本没什么好办法,论品牌、技术和资金实力,国内其他厂商都不是对手。而国外的厂商更可悲,他们品牌在华夏市场根本不够响亮,也没有足够优秀的销售渠道,只能眼睁睁看着市场进一步被压缩。 Actually the overseas manufacturer, is not their technologies is not very outstanding, patented technology that even they have, were more than Lenovo group, the direction that but they develop presented the deviation. 其实很多国外的厂商,不是他们的技术不够优秀,甚至他们很多拥有的专利技术,都比连想集团等更多,但是他们发展的方向出现了偏差。 For example the tablet PC, for example smartphone, these are the Lenovo group, Wind & Rain Electronics , etc. the tidal current that eagerly anticipated, they pursue in behind with hardship, if also wants the means to go round the patent blockade, naturally must overtake is slower. 比如平板电脑,比如智能手机,这些都是连想集团、风雨电子等引领的潮流,他们在后面苦苦追赶,还要想办法绕开专利封锁,自然要追上就更慢了。 Let alone Lenovo group and Wind & Rain Electronics the technology has also been progressing, even the investments in these aspects is bigger. The profit is high, similarly the investment amount of proportion are more, in addition more special technical research and development personnel, making them maintain being in the lead. 更何况连想集团和风雨电子等的技术也一直在进步,甚至在这些方面的投资更大。利润高,同样比例的投资数额就更多,加上更多的专项技术研发人员,让他们一直保持了领先。 Some people had said that in the world most vanguard technologies, many Corporation had the strength to research and develop. But some because of luck reason, research and development slow a point, had been succeeded by others first, has registered the patent. Some because of them to the error in judgment of market, walked another direction at that time. 曾经有人说过,世界上绝大多数的先进技术,都有许多家公司有实力可以研发出来。但有的是因为运气的原因,研发的慢了一点,被别人先成功了,注册了专利。有的是因为他们当时对市场的判断错误,走了另外一个方向。 The reason has many types, but first mastered this technology, and promotes, can always gain to most profits. Fortunately, the Lenovo group, Wind & Rain Electronics , etc. had Feng Yu to control the general orientation to them, which told them to study to be the key point, and planned the application. 原因有很多种,但第一个掌握了这项技术,并推广开来的,总能赚到最多的利润。还好,连想集团、风雨电子等都有冯宇给他们掌控大方向,告诉他们哪些研究应该作为重点,并规划好了应用方向。 Regarding the domestic these manufacturers, they are not the luck reasons, radically is the choice of direction mistake, even can say that they do not have what direction. 至于说国内的这些厂商,他们就不是运气的原因,根本就是方向选择错误,甚至可以说他们都没有什么方向。 The pursue reducing production cost constantly, reduces the propaganda and promoted cost, seizes the market at the low price, this is the stupidest means. 一味的追求降低生产成本,降低宣传、推广成本,以低价来抢占市场,这是最笨的办法。 Similarly sells a tablet PC, the Lenovo group has 50% net profit(s) Run, but these domestic manufacturers, 10% cannot achieve, they a new product, made with the traditional p same low profit obstinately. 同样卖一台平板电脑,连想集团有50的纯利润,但是那些国内厂商,10都达不到,他们愣是将一个新产品,做成跟传统p一样的低利润了。 Why said that the science and technology is the foremost productive forces, because of technology content high Company, can gain to most profits. Obviously is the electronic products of high tech, the domestic these manufacturers compete method/trick by the cheap labor achievement unexpectedly, Feng Yu has taken these superintendents. 为什么说科技是第一生产力,因为科技含量高的企业,能够赚到最多的利润。明明是高科技的电子产品,国内那些厂商居然以廉价劳动力作为竞争手段,冯宇算是服了那些管理者。 Similarly has Company that the profession competes with Feng Yu, is quite intelligent, for example car profession these people. 同样是跟冯宇有行业竞争的企业,就有比较聪明的,比如汽车行业这些人。 The car profession is the same with the electronic industry, is the country takes the pillar industry to support, even plans and fund of investment for this reason are more. 汽车行业跟电子行业一样,都是国家作为支柱产业来扶持的,甚至为此规划和投入的资金更多。 Naturally, leadership of these car(riage) business truly are also more intelligent than these electronic Company leadership, they fully realized the China car(riage) business initially with the overseas disparity, knows that because of existence of Song River car, made them occupy the initiative above the joint capital. 当然,这些车企的领导也确实比这些电子企业的领导更聪明一些,他们深知华夏车企当初跟国外的差距,也知道是因为松江汽车的存在,才让他们在合资上面占据了主动权。 Initially many joint capital sides were request respectively account for 50% stocks, but afterward did not have one to surpass one-third stockholder's rights, the fund and technology that paid were instead more. 当初许多合资方都是要求各占一半股份的,但是后来没有一家超过1股权,付出的资金和技术反而更多。 At that time after opening the joint capital opening, the overseas dozens car(riage) business arrived at China, must make the joint capital with the China car(riage) business, now also remaining, already insufficient half. 那时候开放了合资口子之后,国外几十家车企都来到华夏,要跟华夏的车企做合资,现在还剩下的,已经不足一半了。 Some were by China car(riage) business buy-back, other were annexed by other overseas car(riage) business. These years, car(riage) business other internationally also had not the small change. 一些是被华夏车企回购了,另外一些则是被其他国外车企兼并掉了。这些年,国际上的其他车企也发生了不小的变化。 However any car(riage) business can look that China this is the world car demand grows the quickest market, does not have one. 但是任何一家车企都能看出来,华夏这是全世界汽车需求量增长最快的市场,没有之一。 The economic growth of China fast, the people income increases sharply, the nature to can promote the quality of life the product demand quantity to increase rapidly. 华夏的经济增长飞快,民众收入激增,自然对一些能够提升生活质量的产品需求量增加迅猛。 Especially China person are many, population density is big, the massive rural population migrated the city, but China person liking especially bought the big-ticket item. 尤其是华夏人多,人口密度大,大量的农村人口都迁移到了城市,而华夏人又格外的喜欢买大件。 Purchases homes and buys the car(riage), buys gold ornament, after this is the China person is rich , main three expense directions. 买房、买车,买金饰,这是华夏人有钱后最主要的三个消费方向。 The basic necessities of life, the gold ornament is the attire decoration, the car(riage) is the line, the house naturally lives, but eats has the glorious culture in China, has not stopped, can look from these year of China the rises of white liquor price. 衣食住行,金饰算是衣着装饰,车算是行,房子自然就是住,而吃在华夏更是有着悠久的文化,从来没有停止过,从这些年华夏的白酒价格的上涨就能看出来。 China other car(riage) business are the national capital holdings, initially these car(riage) business also had to think competes with Song River car, but afterward discovered that is really does not compete. 华夏的其他车企多为国资控股,当初这些车企也不是没想过跟松江汽车竞争,但是后来发现,实在是竞争不过。 They break through 100,000 volumes of production and marketing internally time, Song River car broke through 500,000, in small car that the main street and small alley see, majority is Song River car. Their volume of production and marketing turns time of promotion time, Song River car has exported the overseas. 他们在国内突破100000台产销量的时候,松江汽车已经突破500000台了,大街小巷见到的小汽车中,大部分都是松江汽车。他们产销量翻倍提升的时候,松江汽车已经出口到国外了。 They start to export the overseas time, Song River car has established the joint capital factory in Russia, the technology export, similarly is higher than them, as soon as plans. 他们开始出口国外的时候,松江汽车已经在俄罗斯建立了合资厂,技术输出了,同样高出他们一筹。 Afterward, these car(riage) business also studied clever, under above reminding, their private brand management was also good, slowly has cast off the fetters of these joint capital factories. 再后来,那些车企也学乖了,在上头的点醒下,他们自有品牌经营的也非常不错,慢慢的甩开了这些合资厂的束缚。 In the price widens the scale, in the contour makes the difference, thinks that the consumer needs anything, pointed makes the product design, their sales volumes and profits really promoted. 价格上拉开档次,外形上做出区别,想想消费者更需要什么,针对性的做出产品设计,他们的销量和利润果然提升起来了。 But at this time, Song River car started the main attack foreign market. The car brand that purchases, purchases the overseas R &\; D center and marketing channel, even became Boss in certain markets. 而这时候,松江汽车已经开始主攻国外市场了。收购过来的汽车品牌,收购国外的研发中心和销售渠道等,甚至已经在某些市场成为老大了。 For example the Australian market, after Horton takes, pointed has made some adjustments, in addition the little elf and Eastern Divine Deer were also opened in that side sale, this year is hopeful to expand in the market share of Australia. 比如澳大利亚市场,霍顿拿下之后,针对性的做了一些调整,加上小精灵、东方神鹿在那边销售也算是打开了,今年有望扩大在澳大利亚的市场份额呢。 Now China several main car Company have the respective development direction, Shanghai car, Guangzhou car, capital car, Xianyang car, often spring FAW wait / etc.. 如今华夏几个主要的汽车企业也都有各自的发展方向了,魔都汽车,羊城汽车,首都汽车,咸阳汽车,常春一汽等等。 And often spring FAW, earliest seeks the change Company, moreover is the change as successful. Even in some aspect, often spring FAW Bing City Machinery manufacture group development is better, for example they above the research and development manufacture of spare parts. 其中常春一汽,是最早寻求变化的企业,而且也是变化作为成功的。甚至在某方面,常春一汽比冰城机械制造集团发展的都更好,比如他们在零配件的研发制造上面。 Spring FAW inding distance Bing City Machinery manufacture group was too often near, their development were limited seriously. Therefore they have adjusted the development direction, besides wanting to promote the oldest red flag brand, makes at the research and development of spare parts above invests many, has truly achieved the world first-class. 常春一汽发现距离冰城机械制造集团太近了,他们的发展严重受到了限制。于是他们调整了发展方向,除了想要振兴最老的红旗品牌之外,就是在零配件的研发制造上面投入最多,也确实做到了世界一流。 In certain aspects, not only has led Song River car, with Japan and compared with the European and American that side, is not the least bit off, the present goal is achieves in this aspect international is in the lead. 在某些方面,不但领先了松江汽车,就是跟岛国、欧美那边相比,也丝毫不差,现在的目标是在这方面做到国际领先。 Although spare parts profit is slightly low, but they achieved China to be biggest, other car(riage) business must purchase the spare parts from their here, overall profit compared with Shanghai car even high. 虽然零配件的利润稍低,但是他们做到了华夏最大,其他车企都要从他们这儿采购零配件,整体利润比魔都汽车甚至都高。 Therefore Feng Yu said that Company looks for the accurate localization, makes the technical research and development diligently, considers to aim at the customer segment that clearly is anything, can have very good development. 所以冯宇就说,企业找准定位,努力做技术研发,考虑清楚针对的消费群体是什么,都能有很好的发展。 China always does not lack the smart person, otherwise the country will not keep improving, the development is getting more and more rapid. 华夏从来都不缺聪明人,否则国家也不会越变越好,发展越来越快。 Feng Yu after these professions make some measures, Zhang Ruiqiang makes the phone call, making Feng Yu pass, said something, must discuss well with him. 冯宇针对这些行业做出一些措施之后,张瑞强又打来了电话,让冯宇过去一趟,说有些事儿,要跟他好好唠唠。 Feng Yu sighed, was this manner of asking others for help? He is also willing to go! 冯宇叹了口气,这是求人的态度吗？偏偏他还愿意去！ ...... ……
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