EG :: Volume #20

#1970: World media summit

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Bloomberg's arrival, Feng Yu had already guessed correctly, because both sides will have a benefit related matter immediately, that matter about media sector development trend. 布隆伯格的到来,冯宇早就猜到了,因为马上双方会有一件利益相关的事儿,那就是关于媒体行业未来发展的事儿。 What is the media? Is used to give the information tool and carrier. 什么是媒体呢？就是用来传递信息的工具、载体。 Our common newspapers, magazines, television, broadcast and internet/network are one of the media, but becomes along with the media more and more, the conventional media become more and more do not make money, even survives was a problem. 我们常见的报纸、杂志、电视、广播、网络都是媒体之一,而随着媒体变得越来越多,传统媒体变得越来越不赚钱了,甚至很多生存都成了问题。 Cites a simple example, 20 years ago, the newspaper is one of the most important media, is next to the broadcast, is higher than the television. But now, the television has become Boss , internet/network follows, broadcast before the newspaper, even many newspapers were inferior to the magazine. 举个简单的例子,20年前,报纸是最重要的媒体之一,仅次于广播,高于电视。而如今呢,电视成了老大,网络紧随其后,广播还是在报纸之前,甚至很多报纸都不如杂志了。 Now entered the digitized multimedia time, the environment and pattern of media had the fundamental change, the audience demand also became multiplies. 现在进入了数字化多媒体时代,媒体的环境和格局发生了根本性变化,受众需求也变得多元化了。 For example 20 years ago, how many does the middle-school student have to read the newspaper? However now, many middle-school students read the internet/network news, game news, athletics news and entertainment story that even if they read. 比如20年前,中学生有几个看报纸的？但是现在呢,很多中学生都看网络新闻,哪怕他们看的游戏新闻、竞技新闻、娱乐新闻。 However the challenge presents time, is representing also the opportunity, many professions, can unify effectively. 但是挑战出现的时候,同时也代表着机遇,很多行业,是可以有效结合的。 For example retail profession, when the internet/network commercial city appears, some people think that this will have the huge impact on the traditional retail, they did not need the shop, will also form the impact on the commercial real estate. 比如说零售行业,在网络商城出现时,有人认为这会对传统零售业产生巨大的冲击,他们不需要门店了,甚至对商业地产也会形成冲击。 However result, now both sides coexistence, development also the good, traditional retail is still the ultra internet/network commercial city, but the development speed of internet/network commercial city is faster than the traditional retail. 但是结果呢,现在双方共存,发展的都还不错,传统零售业依然是远超网络商城,但是网络商城的发展速度却比传统零售业更快。 Also there are likely is polar bear supermarket group this, not only there is a supermarket store of tradition, internet/network commercial city, mutual union, development was better. 也有像是北极熊超市集团这样,不但有传统的超市卖场,还有网络商城,相互结合,发展的更好了。 Many traditional retail professions, entered the electricity business domain, development is also good. They have the mature administrative mode, has the stable inventory channel, has better brand, similarly the competition, they get up ~ is higher. 还有许多传统零售行业,都进入了电商领域,发展的也都不错。他们拥有成熟的管理模式,拥有稳定的进货渠道,拥有更好的品牌知名度,同样竞争,他们起~点就更高啊。 Now because of emerging of Internet, the sales volume of smartphone starts to rise suddenly, the influence that the people more and more attention electronic media, the conventional media come under was getting bigger and bigger. 现在因为互联网的兴起,还有智能手机的销量开始暴涨,人们越来越多的关注电子媒体,传统媒体受到的影响越来越大了。 When Olympic Games, the media of world did not gather in China last year, Feng Yu told the China propaganda head that organizes everybody, everybody discussed that how the future media should develop. 在去年奥运会的时候,全世界的媒体不都是汇聚在了华夏么,冯宇就跟华夏的宣传负责人说,把大家组织起来,大家一起讨论一下,未来的媒体应该如何发展。 Like him made that Wind & Rain forum, provides an exchange platform to everybody, then profits by opinions from various sources, everybody thinks the means promotion profession together, makes money together. 就像他弄得那个风雨论坛一样,给大家提供一个交流平台,然后集思广益,大家一起想办法振兴行业,一起赚钱。 But China raised at that time, but the media of other countries are not dry. Why you say can take responsibility? Your China media compared with us? Our influences are biggest. 可那时候华夏提出来了,但是其他国家的媒体不干啊。凭什么你们提出来的就要做主呢？你们华夏的传媒比我们更好吗？我们的影响力才是最大的。 Therefore this matter temporarily has put aside, Feng Yu does not believe other countries to be able its organization, because immediately on eruption economic crisis. 于是这件事就暂时搁置了,冯宇也不信其他国家能够将其组织起来,因为马上就爆发经济危机了么。 The financial crisis evolves the economic crisis, the economy of world declined, these media seemed like have more newspaper reports, the person but who bought their newspaper has been short, watched the person of their television to be short, asked them to advertize Company to be also short, their income naturally also substantially dropped. 金融危机演变成经济危机,全球的经济都下滑了,那些媒体看似有更多的新闻报导了,但是买他们报纸的人少了,收看他们电视的人少了,找他们做广告的企业也少了,他们的收入自然也大幅下降。 When them reported news that various Company bankruptcies, Government is incapable of rescuing and so on, China is a prosperity. This is real, China truly has not come under many influences, moreover this contrast, the China rate of economic development was faster, became with the disparities in other countries small. 在他们都报导各种企业破产,政斧无力救助之类的新闻时,华夏这边则是一片欣欣向荣。这是真的,华夏确实没受到多少影响,而且这一对比,华夏的经济发展速度更快了,跟其他国家的差距也变得小了许多。 Even in the second half of last year, China showed the powerful stance, if were not the first half of the year develops quite gently, perhaps last year China surpassed Japan becomes the world gdp income second. 甚至在去年下半年,华夏就展现出了强势的姿态,如果不是上半年发展比较平缓,或许去年华夏就超过岛国成为世界gdp收入第二了。 In the first half of this year China has led Japan 300 billion US dollars, can be higher evidently in the second half of the year, because China car and it electron, food, retail obtained the enormous growth once more, other corresponding national these were sliding. 今年上半年华夏领先了岛国300000000000美元,看样子下半年还能更高,因为华夏的汽车、it电子、食品、零售等再次得到了极大的增长,相应的其他国家这些都在下滑么。 Last year time, China said that invited the major media to make a world media summit, China here provides most expenses, other media did not comply. 去年的时候,华夏说邀请各大媒体过来弄一个世界媒体峰会,华夏这边提供绝大多数费用,其他媒体都不答应。 However this year which media discovered that as if a media situation excellence of China, they start to sit together discussed that therefore starts to relate China, hopes that according to last year said that everybody makes a summit. 但是今年哪些媒体发现,似乎华夏的媒体形势一片大好,他们开始想要坐在一起讨论了,于是又纷纷开始联系华夏,希望按照去年说的,大家来弄一个峰会。 This chapter of China does not do, last year some that people said that supports these expenses, this year nobody has supported, this money, everybody must allocate. Moreover this summit, but must convene in our China, Capital City and Shanghai you choose one. 这回华夏不干了,去年那是有人说赞助这些费用,今年没人赞助了,这个钱啊,大家得平摊。而且这次峰会,还必须在我们华夏召开,京城和魔都你们选一个吧。 Another, said everybody these world top media groups form the director group, China this organizer, must be the first association president, other major media did not agree. 再一个,原本说大家这些世界顶尖的传媒集团组建理事团,华夏这个组织者,要担任第第一任会长,其他大媒体都不同意。 Now they agreed that is willing to make China new Huashe representative the first association president, but China also set the new request. 现在他们同意了,愿意让华夏的新华舍代表成为第一任会长,但是华夏这边又提出了新的要求。 It is not the first association president, but is the permanent association president. Naturally, this association president can resign and recall. Resigns naturally is initiative, words that recalls, then the request surpasses half director group directors to vote to decide. 不是第一任会长,而是永久的会长。当然,这个会长是可以卸任和罢免的。卸任当然是主动,罢免的话,则要求超过半数的理事团理事投票才能决定。 The people of these media groups thought that China was getting more and more excessive, but they for benefit, has to comply, because some major media, announced that accepted this condition, is willing to participate. If they do not participate, that was excluded. 那些传媒集团的人都觉得华夏越来越过分了,但是他们为了利益,还是不得不答应,因为一些大媒体,已经宣布答应了这个条件,愿意参加。他们要是不参加,那就被排除在外了。 Actually this world media summit, is China leadership wants to come out, but some specific conditions, are actually Feng Yu give the supplement. Enters the operational procedure truly, because of Feng Yu. 其实这个世界媒体峰会,是华夏的领导想出来的,但是一些具体条件,却是冯宇给补充的。真正进入操作流程,也是因为冯宇。 For example wants, when Boss , our organization, then should work as by us. The first support expense, Feng Yu is planned that can propagandize itself while convenient. 比如要当老大,我们组织的,那么头就应该由我们来当。第一届赞助费用,冯宇是打算出了的,顺便可以宣传一下自己嘛。 Moreover first conducts in China, some China here people have supported the expense completely, second will get so far as Russia, Kirilenko also will definitely support the expense, later other director members will want to conduct in their country, ok, you found the sponsor to say again. 而且第一届在华夏举办,华夏这边有人全部赞助了费用,第二届就弄到俄罗斯,基里连科肯定也会赞助费用,以后其他理事成员想要在他们国家举办,行啊,你们找到赞助方再说吧。 Other first two media have not spent, has conducted to your country must spend? 前两届其他媒体都没花钱,到了你们国家举办就要花钱了？ Result these big media groups have not complied, above leadership thinks that the request of Feng Yu was too excessive, or retained a director group. 结果那些大的传媒集团都没答应,上头领导认为冯宇的要求是不是太过分了,要不就保留一个理事团好了。 Feng Yu lets, in any case now media group development of China progresses day by day, but also the unceasing expansion outward, is we nibbles their domains, what this worried is they. 冯宇却让等,反正现在华夏的传媒集团发展的都蒸蒸日上,还不断的向外扩张,是我们蚕食他们的地盘,该着急的是他们。 Afterward was also Feng Yu makes the person relate many big media groups, making the opposite party comply to join this summit, and is willing to support China new Huashe representative becomes the association president. 后来也是冯宇让人联系了多家大的传媒集团,让对方答应了加入这个峰会,并愿意支持华夏新华舍代表成为会长。 These conditions that afterward changed, was Feng Yu says. Feng Yu has analyzed with Zhang Ruiqiang, the present was they worried, from the business negotiation angle, we must propose that helped our conditions being right. 后来变化的这些条件,也都是冯宇说的。冯宇跟张瑞强分析了一番,现在是他们着急了,从商业谈判角度,我们就要提出更加有利于我们的条件才对。 This has facilitated, everybody has the advantage, but is inadequate, we can also little invite some media groups to form a small group, these were excluded, suffers a loss. 这个促成了,大家都有好处,但是不成,我们还可以少邀请一些传媒集团组成一个小圈子,那些被排除在外的,才是吃亏的。 Therefore the hard bargain is indifferent, we must such make, they also will comply finally definitely, nobody will unable to pass with the benefit. 所以条件苛刻一些无所谓,咱们就要这么弄,他们最终肯定也会答应,没有人会跟利益过不去。 This Bloomberg looks for Feng Yu, is hopes that Feng Yu supports their New York Times becomes one of the director group members. 这回布隆伯格来找冯宇,就是希望冯宇支持他们纽约时报成为理事团成员之一。 ...... ……
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