EG :: Volume #19

#1822: Decision of Wal-Mart

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The Taihua Supermarket Group crazy expansion, advances into 100 billion turnover clubs successfully. 泰华超市集团疯狂扩张,成功跻身100000000000营业额俱乐部。 This is a very big gap, likely is Tesco, Metro, Dutch Supermarket and other world retail giants, their year turnover about 50 billion US dollars, Carrefour last year about 70 billion US dollars, but the Wal-Mart last year turnover has exceeded 370 billion US dollars. 这是一个非常大的鸿沟,像是特易购、麦德龙、荷兰超市等世界零售巨头,他们的年营业额都在50000000000美元左右,家乐福去年在70000000000美元左右,而沃尔玛去年的营业额则超过了370000000000美元。 Why this Wal-Mart is also called the world retail first giant, with the disparities of other retail groups is not a least bit. 这也是为什么沃尔玛被称之为世界零售第一巨头,与其他零售集团的差距不是一点半点。 Naturally, the US has surpassed 30 billion US dollars supermarket chain to be over ten, many supermarket groups in the turnover of some state, even must surpass Wal-Mart, but synthesizes together, is unable to compare with Wal-Mart. Other nine put together, almost can be the same with Wal-Mart. 当然了,米国超过30000000000美元的连锁超市超过了十家,许多超市集团在某一州的营业额,甚至要超过沃尔玛,但综合到一起,就无法与沃尔玛相比了。其他九家加在一起,差不多才能跟沃尔玛一样。 Let alone Wal-Mart not only also the US, the Canadian even world several countries, have the branch of Wal-Mart, Walton Family, wields the respected family of retail ear. 更何况沃尔玛还不只是米国,加拿大甚至全球十几个国家,都有沃尔玛的分部,沃尔顿家族,也是执掌零售业牛耳的大家族。 North America has many 30 billion sales volume above supermarket groups, they have not thought joins up? 北美有许多30000000000销售额以上的超市集团,他们就没想过联合起来吗？ Has thought that but two unite, if 35 unite together, then all person stockholder's rights must be diluted seriously, who comes, when Chairman, who comes, when CEO? 想过,但是两家联合可以,如果35家联合到一起,那么所有人股权都要被严重稀释,谁来当董事长,谁来当eo？ The authority can guarantee that their benefits, they do not want to lose the authority, therefore these supermarket groups cannot merge, even is unable to unite sincerely, resists Wal-Mart. 权力才能保证他们的利益,他们谁都不想失去权力,所以那些超市集团也一直没能合并,甚至都无法诚心联合,对抗沃尔玛。 In the minds of many retail big shots, the peak that Wal-Mart never may challenge, only if Wal-Mart does, otherwise Wal-Mart forever will become the world first, can surmount without any retail Company. 在许多零售大亨的心目中,沃尔玛就是永远不可挑战的巅峰,除非是沃尔玛自己作死,否则沃尔玛就会永远成为世界第一,没有任何零售企业能够超越。 Why this is Wal-Mart year to year will also occupy the world 500 strongly first three, even repeatedly is the first reason. Any Company, does not want to work with Wal-Mart such retail giant. 这也是为什么沃尔玛会常年占据世界500强前三,甚至多次都是第一的原因。任何一家企业,都不会不想跟沃尔玛这样的零售巨头合作。 Even if world first drink giant Coca Cola, if Wal-Mart no longer sells the Coca Cola Corporation product, then the Coca Cola turnover drops inevitably substantially. 哪怕是世界第一的饮料巨头可口可乐,如果沃尔玛不再销售可口可乐公司的产品,那么可口可乐的营业额必然大幅下降。 Wal-Mart has also decided many products retail prices, so long as there is an area of Wal-Mart, without any retail Company retail price, can be lower than Wal-Mart. Even if no any product of propaganda, after entering Wal-Mart, the sales volume can also suddenly to increase. 沃尔玛还决定了许多产品的零售价格,只要有沃尔玛的地区,没有任何一家零售企业的零售价,能够比沃尔玛更低。哪怕是没有任何宣传的产品,进入了沃尔玛之后,销售额也能暴增。 This is the people regarding the trust of Wal-Mart, has proven the brand value of Wal-Mart. 这是人们对于沃尔玛的信任,也证明了沃尔玛的品牌价值。 Wal-Mart in the global distribution, suppresses rising of other supermarket groups. Even if the European area that the supermarket presents first, does not have any supermarket group to be able with Wal-Mart to break off the wrist. 沃尔玛在全球布局,压制其他超市集团的崛起。哪怕是超市最先出现的欧洲地区,也没有任何超市集团能够跟沃尔玛掰腕子。 Once Wal-Mart unusual wants to enter the China market, a population surpassed 1.3 billion huge markets, the population density was so big, should be how high-quality retail market. 曾经沃尔玛非常的想进入华夏市场,一个人口超过1300000000的巨大市场,人口密度这么大,该是多么优质的零售市场啊。 What what a pity is, at first they investigate, discovered that the China economic condition is too bad, the people have not gone to the big supermarket shopping the custom. 可惜的是,最初他们调查的时候,发现华夏的经济情况太差,人们也没有去大超市购物的习惯。 They still in the attempt, the discovery had a supermarket chain to rise, this is Taihua Supermarket Group. 他们还在尝试的时候,就发现已经有一家连锁超市崛起了,这就是泰华超市集团。 But the business model of this supermarket, has the similarity with their Wal-Mart, Carrefour and other world supermarket giants, the operation and management is not unexpectedly backward, and expansion speed is swift and violent. 而这家超市的经营模式,跟他们沃尔玛、家乐福等世界超市巨头有着许多相似的地方,经营管理竟然一点都不落后,并且扩张速度非常迅猛。 Wal-Mart had a liking for a place with great difficulty, discovery that place quickly presented the Taihua super big store. Even if were they just started to inspect this city, this city also quickly presented the Taihua super big store. 沃尔玛好不容易看上了一个地方,就发现那个地方很快就出现了泰华超级大卖场。哪怕是他们刚开始考察这个城市,这个城市也很快就出现了泰华超级大卖场。 Even several times they approached have signed, but local Government does not sign suddenly, said that introduced a retail group, and condition that the opposite party investment scale compared with their Wal-Mart mostly, has given also rich. 甚至好几次他们都临近签约了,但是当地政斧忽然不签了,说已经引入了一家零售集团,并且对方投资规模比他们沃尔玛大多了,给出的条件也更加的丰厚。 For example the commitment turns in many tax revenues, pledged that hires many natives, even also builds roads for the local area the donation, this simply with doing is charitable same. 比如承诺上缴多少税收,承诺雇佣多少当地人,甚至还为当地修路捐款,这简直跟做慈善一样。 It looks like in Wal-Mart Group, this does business at a loss radically. Although said the supermarket, once does in a big way, the cost can drop, then can make the profit. 在沃尔玛集团看来,这根本就是赔本的。虽然说超市一旦做大,成本就能下降,然后就能赚到利润。 However initial period the supermarket investment are also many, the fund occupies is not low. Let alone they do not rent the market, but is the purchase even directly constructs. 但是超市初期的投资也是不少的,资金占压也不低。更何况他们并不是租商场,而是购买甚至直接建设。 The crazy expansion of Taihua Supermarket Group, had naturally caused the Wal-Mart and other giant at that time the attention. They start also to think that this is the China state-owned enterprise, after all in their impressions, Company of China slightly a little scale, is the state-owned enterprise. 泰华超市集团的疯狂扩张,那时候自然也是引起了沃尔玛等巨头的注意。他们开始还都以为这是华夏的国企呢,毕竟在他们的印象中,华夏稍微有点规模的企业,都是国企。 Did not mean that China does not permit the personal Company management, but will be restricted to be definitely many, the development will be difficult. 并不是说华夏不允许私人企业经营,但是受到限制肯定会非常多,发展会非常困难。 But after they investigate discovered that this unexpectedly is privately operated Company, is only that side the joint capital with Hong Kong. In which has the Hong Kong Li Chaoren stock, stock of Hong Kong Fu, these two families, in Asia, but is top. 而他们调查后发现,这竟然是一家民营企业,只是跟香江那边合资的而已。其中的有香江李超人的股份,还有香江付家的股份,这两个家族,在亚洲可是顶尖的。 Li Chaoren places the world, is the top expert, even Wal-Mart and other retail giants, has the cooperation in business with Li Chaoren Company, their logistics transportation, cannot leave the marine transportation, naturally cannot leave the harbor. 李超人放在全世界,也是顶尖的牛人,甚至沃尔玛等零售巨头,也都跟李超人的企业有着生意上的合作,他们的物流运输,也离不开海运,自然也就离不开港口。 At that time the one who they most had doubts is another person, was called the Feng Yu shareholder, was the biggest shareholder. Who this person is, how can surpass the Hong Kong Fu in the ownership percentage, even surpasses Li Chaoren? 那时候他们最疑惑的是另外一个人,一个叫做冯宇的股东,还是最大的股东。这个人到底是谁,怎么能在持股比例上超过香江的付家,甚至超过李超人？ At that time Feng Yu was also not the world's richest, has not won great reputation. However Wal-Mart and Carrefour and other wills were entering the retail giants in China market to remember Feng Yu this name, it is said that he resisted opposition, so fast made Taihua Supermarket Group establish and expand. 那时候冯宇还不是世界首富,也没有名声在外。但是沃尔玛和家乐福等志在进入华夏市场的零售巨头都记住了冯宇这个名字,据说正是他力排众议,如此快速的让泰华超市集团成立并扩张的。 Until afterward, Feng Yu mounted Forbes suddenly time, they know that this person was the world top rich and powerful people, the Taihua Supermarket Group stock is only he invests unexpectedly unexpectedly numerously a small part. But is also the strategy that this person sets, let Wal-Mart and Carrefour withdrew from the China market finally. 直到后来,冯宇忽然登上福布斯的时候,他们才知道,这人竟然是世界顶尖富豪,泰华超市集团的股份竟然只是他众多投资中的一小部分。而也是这个人定下的策略,让沃尔玛和家乐福最终退出了华夏市场。 Only opened such several supermarkets, but must leave behind an entire management management team, the cost is also quite high, cannot make money, even has also lost money. 只开了那么几家超市,还要留下一整个经营管理团队,成本又比较高,根本赚不到钱,甚至还一直赔钱呢。 However they have not given up entering the opportunity in China market, they discovered that now China like the initial US, has emerged many supermarket chains. 但是他们也并没有放弃进入华夏市场的机会,他们发现现在华夏就像当初的米国一样,涌现了好多家连锁超市。 Although in the scale, is unable to place on a par with Taihua Supermarket Group by far, but if purchases such 2-3 to conform in together, has to tempt very much ~ being puzzled strength. 虽然在规模上,远远无法与泰华超市集团相提并论,但如果收购那么两三家整合在一起,还是很有诱~惑力的。 Especially Wal-Mart, inspected several supermarket chains in China at this time, but these supermarkets do not make Wal-Mart satisfy. 尤其是沃尔玛,此时已经在华夏考察了好几家连锁超市,不过这些超市都不太让沃尔玛满意。 Either the scale is insufficient, the place of ruling in one corner of the kingdom, the section is either unsatisfactory, the profit is meager, but also some do not plan to sell completely, is only willing to sell some stocks, can this Wal-Mart agree? 要么规模不足,偏安一隅之地,要么地段不佳,利润微薄,还有的根本不打算全部出售,只肯卖部分股份,这沃尔玛怎么能同意？ Wal-Mart also when contacts with these supermarket chains, actually discovered that their supreme headquarters, came a brave fighter unexpectedly! 沃尔玛还在与这些连锁超市接触的时候,却发现他们的大本营,竟然来了一只猛虎！ Taihua Supermarket Group, unexpectedly business expansion North America. When their Wal-Mart has not attacked the China market, China Company started to attack the North American market unexpectedly! 泰华超市集团,竟然将业务扩张到了北美。在他们沃尔玛还没进攻华夏市场的时候,华夏的企业竟然开始进攻北美市场了！ Moreover the Taihua supermarket actually also has the stock of polar bear supermarket group, the year turnover broke through 100 billion US dollars all of a sudden, this is the challenge to their Wal-Mart. 而且泰华超市竟然还持有北极熊超市集团的股份,年营业额一下子就突破了100000000000美元,这是对他们沃尔玛的挑战啊。 Wal-Mart Headquarters ordered immediately, purchased China at least one supermarket chain as soon as possible, Wal-Mart must enter the China market comprehensively! 沃尔玛总部马上下令,尽快收购华夏至少一家连锁超市,沃尔玛要全面进入华夏市场！ ...... ……
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