„Everybodysaw, whathad to say?”
“大家都看到了,有什么想说的?”InFeng Yuoffice/bureau, allpeoplesiton the sofa, on the tea tableis puttingApple Corporationipad.
在冯宇的办公室,所有人都坐在沙发上,茶几上放着一台水果公司的ipad。Liu Chuanzhiopens the mouthto sayfirst: „Apple Corporationthismodel of product, is really veryinconceivable. Istheydesignsandmanufacturesto the softwarefromhardware, althoughhas also used the armconstruction, butalsohasmanydiversitieswithourproducts.”刘传志先开口道:“水果公司这款产品,真是很不可思议。从硬件到软件均是他们自己设计并制造的,虽然也采用了arm的架构,但是跟我们的产品也有着不少的不同点。”„Whatis rare, theyhave not encroached uponourpatentsunexpectedly, anddevelopedownmanydesign patent. Moreovertheirproductandsoftware combineunusualis good, this pointis the place that is worth studying. Howevera littletheydefinitelycannot compareus, thatis the stability of system.”
“难得的是,他们竟然没有侵犯我们的专利,并且开发出了自己的不少设计专利。而且他们产品与软件结合的非常好,这一点是值得我们学习的地方。不过有一点他们肯定比不上我们,那就是系统的稳定性。”
the hossystemcompared withearly that the iossystemis born, is more perfect. In the functionwas more formidabledid not saythat the stability was also naturally better.
hos系统比ios系统诞生的更早,更加完善。功能上更加强大不说,稳定性自然也更好。„Whatscreeneverybodyusesis the sametechnology, batteryweare better, hardwareenergy consumption, both sideseach has its strong points.”Xu Lihuaadds.
“屏幕方面大家采用的是相同的技术,电池方面我们更好,硬件能耗方面,双方各有所长。”徐立华补充道。„Outward appearancesizeanythingis basically same as us, load ratioourheavier. Whatweuseis the Wind & Rain2.0connections, whattheyuseistheirApple Corporationconnection. It seems likeis promotingownconnection, theyare holding the samegoalwithus, butIthink that this pointwe are in the lead.”
“外观尺寸什么的跟我们基本一样,重量比我们的更重一点。我们用的是风雨2.0接口,他们用的是他们水果公司的接口。看来在推广自己的接口方面,他们跟我们抱着一样的目的,不过我认为这一点我们是领先的。”Wind & Rain2.0connections, not onlyapplieson the tablet PC, but alsouseson the cell phone, the sales volume of Wind & Raincell phone, guaranteedsufficientlythisis an audienceultraApple Corporationinterface standard.风雨2.0接口,不只是应用在平板电脑上,还用在手机上,风雨手机的销量,足以保证这是一款受众远超水果公司的接口标准。Withdifferentconnections, isonetypepushes asidemethod/trick of othercompetitorsthrough the standard.
用不同的接口,也是一种通过标准排挤其他竞争对手的手段。Simply, every yearlightis the data line of Wind & Raincell phone, canbring not the poorincometoWind & Rain Appliances.
最简单一点,每年光是风雨手机的数据线,都能给风雨电器带来不菲的收入。EachCorporation, so long ascanpromoteownstandard, will not missthisopportunity. LikeinitiallyNvidiachangeconnection, issuchidea. Thesecpu, motherboardsand othermanufacturershave tomake the adjustmentfor this reason, because the Nvidiaproductperformance-to-price ratiois higher.
每一家公司,只要能够推广自己的标准,都不会错过这个机会。就像当初鹰伟达更改接口,也是这样的想法。那些cpu、主板等厂商就不得不为此做出调整,因为鹰伟达的产品性价比更高啊。
, Thisstandardbecameis slowly standardfinally, NvidiaalsobecameBoss of graphics cardprofession.
慢慢的,这个标准就成为最终标准了,鹰伟达也就成为了显卡行业的老大。Wind & Raincell phoneand otheruse of the batteries, maintainconsistentin the size, this not only can the reducing production cost, canreduce the usecost of consumer.
还有风雨手机等使用的电池,就一直在尺寸上保持一致,这样不但能够降低生产成本,也能降低消费者的使用成本。Battery that on the oldcell phonechanges, can still spare. Moreoverletsmanybatterymanufacturers, for this reasondefers to the standard of Taihua batteryto produce the battery.
旧手机上换下来的电池,依然可以备用。而且让许多手机电池生产厂家,为此按照泰华电池的标准来生产手机电池。As the matter stands, ifin one day, the Wind & Raincell phonechanged the size of battery, the factories of theseproductionvillagebatteries, will loseseriously, evengoes out of businessdirectly.
这样一来,如果在某一天,风雨手机等更改了电池的尺寸,那些生产山寨电池的厂家,就会损失惨重,甚至直接倒闭。
The villagebattery that producescannot sell, the modelis not right, naturally can only poundin the hand.
生产出来的山寨电池卖不出去,型号不对,自然就只能砸在手里了。Everybodycarries on the reviewtoApple Corporationipad, saidfor quite a while, besides the performance-to-price ratioalmost, the system stabilityhas the concealed worryaccidentslightly, otheraspectstemporarilylook like, is not worse than l-pad!
大家都对水果公司的ipad进行点评,说了半天,除了性价比稍微差一点外,系统稳定性有隐忧意外,其他方面暂时看起来,并不比l-pad差!This point, has giventhemverybigsense of crisis.
这一点,给了他们很大的危机感。Competionprice, thisismostlowmethod/trick. If the product performanceis high, the pricefirst yeartypewill sell well, suchprofitwill be higher.
比拼价格,这是最low的手段。如果产品性能高,价格高一样会畅销,这样利润还会更高呢。Thistablet PC, has not been defined as the product of meager profit but high turnover.
这个平板电脑,可没被定义为薄利多销的产品。One is mainly to be used for the electronic products of entertainment, is very obvious, person who pursues the entertainment, definitelycannotbe the poor person, shouldbesatisfaction that on material the poor personpursuesfirst, is spiritualsatisfaction.
一款主要是用来娱乐的电子产品,那么很显然,追求娱乐的人,肯定不能是穷人,穷人先追求的应该是物质上的满足,然后才是精神上的满足。Thereforethisshould be the same withAIWAsupermp3and otherproducts, is the lightextravagantelectronic products.
所以这个应该跟aiwa的超级mp3等产品一样,属于轻奢电子产品。Whatislightextravagant? Is is not the luxury goods, average personclenches teeth to be able to afford, but the average personbuyswill thinksomewhatexpensive, does not give up.
什么叫轻奢呢?就是算不上是奢侈品,一般人咬咬牙都能买得起,但是一般人买的时候又会觉得有些贵,舍不得。Boughtwill not be uptight, did not buy unable to savetoo much money, situated ineconomicalproductandluxury goods.
买了也不会太拮据,不买也省不了太多的钱,介于经济型产品和奢侈品之间。Alsocanlookfrom the fixed price of thismodel of product, althoughsaidsituated in the smartphones and notebooks, buttheseinexpensiveinternetbooks, mayalsowantcompared withthistablet PCcheaplymany.
从这款产品的定价上也能看出来,虽然说是介于智能手机与笔记本电脑之间,但是那些廉价的上网本,可比这个平板电脑还要便宜不少呢。Howeveris very obvious, the internetmaynot havethistablet PCto be portable, generallywith the recreational activity that the internetcancomplete, for example the simplegame, visits the homepage, the communications softwarechatted, looked at the videowait / etc., the tablet PCcancomplete, will be truly facile the incisiveness that twocharactersmanifested.
但是很显然,上网本可没有这个平板电脑便于携带,一般用上网本能够完成的娱乐活动,比如简单的游戏,浏览网页,通讯软件聊天,看视频等等,平板电脑都能完成,真正将轻便二字体现的淋漓尽致。Feng Yufrownsto listen, askedone: „Yousaid that Apple Corporationipadis similar to ourperformance, but isn't the performance-to-price ratiohigh? Whatmeaning, theirproductscompared withourbeing able to sell?”冯宇皱着眉头听完,反问一句:“你说水果公司的ipad跟我们的性能差不多,但是性价比不高?什么意思,他们的产品比我们的卖得贵?”Liu Chuanzhinods: „Compared withourexpensive50US dollars!”刘传志点点头:“比我们的贵50美元!”Feng Yuis angry, youcompared with the evening that wepromote, in the performancehas not surpassedus, unexpectedlyalsodaresto sellcompared withourexpensive? Whatmeaning, are yourproductsbetter?冯宇大怒,你比我们推出的晚,性能上也没有超过我们,居然还敢卖的比我们的贵?什么意思,你们的产品更好?„Sales volume?”
“销量呢?”„That sideNorth America, the effort that theypropagandizeis very big, goes on the marketthreedays of time, looks likealsogood, could not compareus who sellsinitially, butwas also good. Goes on the marketthat sideEuropesynchronously, not much that sells, does not needto be worriedcompletely. Asia, theyhave not gone on the market.”
“在北美那边,他们宣传的力度很大,上市三天时间,看起来卖的还行,比不上我们当初,但也已经不错了。在欧洲那边同步上市,卖的不怎么样,完全不需要担心。亚洲这边,他们还未上市呢。”IsApple Corporationmustdistinguish the market? No, the mainreason, is the Apple Corporationnotthathighcapacity, moreovertheyalsoonlydevelopedEnglishsystemtemporarily, otherlanguages were not very stable.
是水果公司一定要区别市场吗?不,主要的原因,就是水果公司没有那么高的产能,而且他们暂时也只开发出了英语系统,其他语言版本还不够稳定。Theirfactorycapacitiesare very low, subcontract(or)/OEM supplierfactory that iphone, mainlylooks. Like thisalthoughwill reduce the profit, butcanreduce the risksimilarly. Implicateswithout the factory, lettingCompanycanavoidburning outby the retirement pension.
他们的工厂产能很低,就连iphone,都是主要找的代工厂。这样虽然会降低利润,但同样可以降低风险。没有工厂拖累,让企业可以避免被退休金等拖垮。„Increasesusin the advertisementdensity of North AmericanandEurope, that side the RonaldinhoBertthis yearis notalso the activitycontract, makinghimcoordinateto propagandize. Not onlyinAsiaandEurope, inNorth America, we must letothermanufacturersonlyto seeourbacks!”
“增加我们在北美和欧洲的广告密度,小罗伯特那边今年不是还有一次活动合约么,让他配合宣传一下。不只是在亚洲和欧洲,在北美,我们也要让其他厂商只能看到我们的背影!”
The previous generationApple Corporationcell phone, plateearned the massiveprofits, whatis most importantturned into the range pole of profession. ManypeoplesaidthatApple Corporationcloses right up against10%market shares, actuallyearned90%profits.
前世水果公司的手机、平板等赚取了大量的利润,最重要的是变成了行业的标杆。许多人都说,水果公司靠着10的市场份额,却赚取了90的利润。Althoughsomeexaggeration, but can also reflectApple Corporationhigh of productprofit.
虽然有些夸张,但也能反映水果公司的产品利润之高。This, the range pole of tablet PCmustbeLenovol-pad, the range pole of handset industry , can only be the Wind & Raincell phone. Has defeated with great difficultyNokia, is in the leading positionin the development of smartphone, howcanmakeApple Corporationcatch up?
这一世,平板电脑的标杆必须是连想的l-pad,手机行业的标杆,也只能是风雨手机。好不容易将喏基亚都击败了,在智能手机的发展上也处于领先地位,怎么能让水果公司后来居上?Feng Yulooks atipad on tea table, suddenlyhad an idea.冯宇看着茶几上的ipad,忽然有了一个想法。Hetakesthatipad, places the tea tableunder a tablecorner/hornto suppress, thenpulled out the take actionmachineto make a picture, sentthroughhisTwitteraccount number.
他把那个ipad拿下来,放在茶几的一个桌角下面压住,然后掏出手机拍了一张照片,通过他的推特账号发出去了。Simultaneouslyunderhas writtena few words: Hey, the friendsaidrealright, thisthingpadtablecorneris really appropriate!
同时下面写了一句话:嘿,朋友说的真没错,这个东西垫桌角真合适!Afterthistransmits, underhugefansgroupby the Feng YuTwitter, was paid attentionbymanypeopleinstantaneously. Thenthat sideWind & Rain Holding Companymanymanagementstartto retransmit, throughtheirfans, makingmorepeopleseethis.
当这个发送出去之后,凭借冯宇推特下面庞大的粉丝群,瞬间就被许多人关注了。然后风雨控股那边的许多高管都开始转发,通过他们的粉丝,让更多的人看见这个。Somepeoplehave also retransmittedthis, thenJobs.
有人也转发了这个,然后了乔布思。
After JobsseesthisTwitter, felt that the blood vessel on foreheadjumpsin the violent.乔布思看到这个推特之后,感觉额头上的血管都在暴跳。Feng Yu, yougo too far!冯宇,你欺人太甚!
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