Included the sale of motorcycle, Feng Yustartedpreparing the advertising reelimmediately. The Yang TaiadvertisementcontractinTaihua Corporation, initiallysigned the contractto write plainly, Taihua Corporationhas the authority of replacementadvertisementcontent, so long asproduct of Taihua Corporationsale, andconforms to the state regulation.
包下了摩托车的销售,冯宇马上着手准备广告片。央台的广告合同在泰华公司手里,当初签合同就写明了,泰华公司有更换广告内容的权力,只要还是泰华公司销售的产品,并且符合国家规定。InitiallyFeng Yuspenta lot ofmoney, the sale of humidifieralsotrulyto bring the enormouspromotion, butFeng Yubelievesthathas not neededthatcrowdedadvertisementbang~has exploded, thisis not the healthy product, the marketis not big, manyfamilyhas sufficed, the repertoireimplantedwithtwosetsandthreesets of advertisementis enough, oneset of advertisement, mustchange intomotorcycle.
当初冯宇花了不少钱,加湿器的销售也确实带来了极大的提升,但冯宇认为,已经不需要那么密集的广告轰~炸了,这不是保健品,市场没有那么大,很多家庭有一台就够了,保留节目植入和二套、三套的广告就足够,一套的广告,要换成摩托车的。Naturally, before the replacement, Feng YumustdiscusswithLi Mingde, thisadvertising expendituredoes calculate?
当然,更换之前,冯宇还是要跟李明德谈一谈,这个广告费怎么算?
......
……„What, is the advertising expendituresounexpectedly expensive, wants5 million? Are severaldays, whysothen expensive?”Li Mingdewas startledto call out.
“什么,广告费居然这么贵,要5000000?这才几天啊,凭什么那么贵?”李明德惊叫道。Feng Yutoldhimthatmustchange intomotorcycle the Yang Taiprime timeadvertisement and ensure canmakeSong River motorcycleenter the line of sight of whole nationin the shortest time, andenormouspromotionsales volume.冯宇跟他说,要把央台的黄金时段广告换成摩托车的,保证能让松江摩托车在最短的时间内进入全国人民的视线,并且极大的提升销量。OriginalLi Mingde is very happy, thinks that the Feng Yumanagementis really sincere, unexpectedlyis willingremove the humidifieradvertisement, changes intotheirmotorcycle. But a matter of Feng Yusayingadvertising expenditure, Li Mingdehad a fit of bad temperimmediately!
本来李明德还很开心,认为冯宇办事真厚道,居然肯把加湿器的广告撤掉,换成他们摩托车的。但冯宇一说广告费的事儿,李明德顿时炸毛了!„Fivemonths, 5 millionadvertising expenditures, thispriceis very reasonable.”Feng Yuspreads outboth hands, a Iveryreasonableappearance.
“五个月,5000000广告费,这个价格很合理啊。”冯宇摊开双手,一副我很讲道理的样子。„Fivemonths, 5 million, whichyoutoldmeto be reasonable!”Li Mingdeexclaimed.
“五个月,5000000,你告诉我哪儿合理了!”李明德吼道。Feng Yutakes out a formunhurriedly, spreads outon the table: „Chief Li, has a look atthisdata. Advertizesto startinYang TaifromourWind & Rain Brandhumidifier, the humidifiersales volumehas formed the blowout, thisis the market share of May, thisis in June. The effect of Yang Taiadvertisement, thisis the factperformance. Asked that sohas the effectadvertisement, is unworthythisprice?”冯宇不慌不忙取出一份表格,在桌子上摊开:“李总,看看这份数据。从我们风雨牌加湿器在央台做广告开始,加湿器的销量就形成了井喷,这是五月份的市场占有率,这是六月份的。央台广告的效果,这就是事实表现。试问一个如此有效果的广告,难道不值这个价格吗?”„Youlittledeceiveme, yourhumidifierarebecausehas the patent, does not have the similar products, even if the advertisementhas the effect, youalsoseriouslyexaggerated. Also, thismarket share is also youcounts, whoknows the genuine and fake? Youtaketo givemeto look at the sales volume and sales volume, Iunderstand at a glance the genuine and fake.”
“你少糊弄我,你们那个加湿器是因为有专利,没有同类产品,就算广告有效果,你也严重夸大了。还有,这市场占有率也是你们统计的,谁知道真假?你把销量和销售额拿出来给我看一下,我一看就知道真假。”Li Mingdealreadywantsto know that humidifiersoldmany, the profithadmany, butaskedseveraltimes, Feng Yudid not say, askedLi ShiyouandHou Haitaowere also same, theyhadkeeping mouth shut of tacit understandingvery much.李明德早就想知道加湿器到底卖了多少台,利润有多少,可是问了几次,冯宇就是不说,问李世友、侯海涛也一样,他们都很有默契的三缄其口。„Will youlook atto the bystander the sales data of product?”Feng Yuasked back, „this, Ilook at the sales volume of Wind & Rain Brandelectric fantoyou, thiscompletelyisourTaiHua Company'sproduct, candisclose that knowstoyou.”
“你会把产品的销售数据给外人看吗?”冯宇反问了一句,“这样吧,我给你看一下风雨牌电风扇的销量,这个是完全属于我们泰华公司的产品,可以透露给你知道。”Feng Yutook outonce morealreadyprepared the goodmaterial, launchedlookstoLi Mingde.冯宇再次取出早就准备好的资料,展开给李明德看。„Youpay attention, the Wind & Rain Brandelectric fanhas madeonemonth of advertisementinYang Tai, the sales volumehas promotedtentimes! Istentimes!”Sound that Feng Yuincreases.
“你注意,风雨牌电风扇在央台做了一个月的广告,销量提升了十倍!是十倍!”冯宇加大的声音。„Thatcatches up with the summerjust in time, has the particularity, cannotbe the evidence, saidagainadvertising expendituremany of yourthiselectric fan, surelydoes not haveonemonth1 million!”
“那是正巧赶上夏天,有特殊性,不能作为证据,再说你这个电风扇的广告费多少,肯定没有一个月1000000!”Nonsense, Feng YuCorporationadvertizestooneself, naturallysharesaccording toownprice, onemonth200,000, has promoted the sales volume, bringsseveral hundred thousandprofits, but alsopropagandizedWind & Rain Brandthisbrand, has prepared the groundfornext yearWind & Rain Brandnewbladeless fanlisting.
废话,冯宇给自己公司做广告,当然按照自己的价格分摊,一个月200000而已,既提升了销量,带来几十万的利润,还宣传了风雨牌这个品牌,为明年风雨牌新型无叶风扇上市做了铺垫。Mustmake the peoplefeelthat the Wind & Rain Brandelectric fan, is the domesticfirst-classelectric fan, evenmentioned the electric fan, everybodyfirstthoughtwasWind & Rain Brand!
一定要让人们觉得,风雨牌的电风扇,就是国内一流的电风扇,甚至一提到电风扇,大家第一个想到的就是风雨牌!
The Wind & Rain Brandelectric fan is also Feng Yuown, hecan certainlywritecasually, for examplehecaused a falseaccount.风雨牌电风扇也是冯宇自己的,他当然可以随便写,比如他弄出了一份虚假的账目。„Not1 million? Yousee clearlycarefully, the advertising expenditureis1.2 million! Mythisisdiscountedtoyou.”Feng Yuwields a falsereport formto shout.
“没有1000000?你仔细看清楚,广告费是1200000!我这还是给你打了折的。”冯宇挥着一份假的报表喊道。„What, 1.2 million? Thisis absolutely impossible!”KillsLi Mingdenot to believe that Feng Yucanspend that highpriceto advertize, nowadvertisementwhere of television stationis so expensive!
“什么,1200000?这绝对不可能!”打死李明德也不信,冯宇会花那么高的价格做广告,现在电视台的广告哪儿有那么贵!Alsothishumidifierbelongs tothree parties, althoughwas the Taihua Corporationsale, but the advertisementcost was also threein proportionshares, hedid not believe that Li ShiyouandHou Haitaoalsoagreed for onemonth1 millionadvertising expenditures!
再说这加湿器是属于三方的,虽然是泰华公司销售,但广告成本也是三家按比例分摊,他就不信,李世友和侯海涛也同意一个月1000000的广告费!Feng Yucontinuesdupe/sway: „Youmustconsider that ourSong River motorcycleis the newbrand, beforenottiny bitpopularity. Advertizes, to invite the movie starphotographyadvertising reel, youknow how muchmoneyplease the bigstardo want? BigstarShenLi who humidifierweinvited, conversionwasyou, pleaseobtain?”冯宇继续忽悠:“你要考虑到我们松江摩托车是新品牌,之前没有一丝一毫的知名度。做广告、请电影明星拍摄广告片,你知道请大明星要多少钱么?加湿器我们可是请的大明星沈丽,换成是你,请得到吗?”„But our ismotorcycle, canpleasealsobeplease the malestar? Youplanto inviteanyone, how muchmoneywants?”Li Mingdeastuteasking.
“可我们这是摩托车啊,要请也是请男明星吧?你打算请谁,要多少钱?”李明德精明的问道。Scratches, canbecomesuchbig plantleadershipis the wily old fox, Feng Yuthissmallmethod/trick, completedupe/swayperson. HoweverFeng Yualsohasothermethod/trick, thatis the sales volume that Li Mingdemostcares about.
擦,能当上这么大厂领导的都是老奸巨猾,冯宇这点小手段,完全忽悠不了人。不过冯宇还有其他手段,那就是李明德最为在意的销售量。„Theseyoudid not needto manage, youagreedto pay for5 millionadvertising expendituresin any case, I ensure next yearsales volume can also promote10,000, wasoneyear of least130,000, the premisewasweproducesmustbe able to follow!”
“这些你就不用管了,反正你同意支付5000000的广告费,我保证明年的销量还能提升10000台,也就是一年最少130000台,前提是我们生产要能跟得上!”10,000, increase5 millionadvertising expenditures, butmachineryCorporation the profit that obtainedfrommotorcyclemaymore than500, a Feng Yusuchsaying, Li Mingde the getdown.
10000台,增加5000000广告费,而机械公司从一台摩托车分得的利润可远不止500块,冯宇这么一说,李明德才开始认真考虑。
Does thisYang Taitelevision advertisement, suchhave the effectreally? WhyFeng Yuhasthisself-confidence, can't motorcycle of anypopularity, the firstyearbe130,000sales volumes? Depending onthisadvertisement? Depending onFeng Yuthatconfiguration design?
这央台的电视广告,真的这么有效果?冯宇凭什么有这种自信,一个没有任何知名度的摩托车,第一年就能达到130000的销售量?就凭这个广告?还是凭冯宇那外形设计?„Can youguaranteereally?”Asking that Li Mingdesuspects.
“你真能保证?”李明德怀疑的问道。„Does not have the issueabsolutely! Wecanwritein the contract, ifcannot achieve, thismoneymyTaihua Corporationleft!”Feng Yustrikes one's chestto say.
“绝对没问题!咱们可以写在合同里,要是达不到,这钱我泰华公司出了!”冯宇拍着胸脯说道。„Good, thismatterIcommunicatewithDirector HouandMr.Fu, theydid not opposethatwesign the contract!”Li Mingdepaid attentioneye, mustask that thishumidifieradvertisement, has spenthow muchmoney.
“好,这事儿我跟侯厂长和付先生沟通一下,他们不反对,我们就签合同!”李明德还是留了个心眼儿,要问问这加湿器的广告,到底花了多少钱。
......
……„OldHou, youtold the sentencetruthtome, humidifierhas advertizedinYang Tai, how muchmoneyhas spent?”Li Mingdetelephone communicationHou Haitao.
“老侯,你跟我说句实话,加湿器在央台做了广告,到底花了多少钱?”李明德电话联系侯海涛。„This...... OldLi, thismatteryouasked that Feng Yuis good, IcompliedwithLi Shiyou, did not sayabsolutelythatin briefhas spent very highprice.”
“这个……老李,这事儿你自己问冯宇多好,我跟李世友可是答应了,绝对不说出去,总之花了很高的价格。”„High?”Continuation that Li Mingdedoes not lose heartentanglesto ask.
“有多高?”李明德不死心的继续缠问。Hou Haitaohas hesitated, giveshisanswer: „Is a sky-high price!”侯海涛迟疑了一下,给出他的答复:“是个天价!”Sky-high price? Sois really high?
天价?难道真的那么高?„Has5 million?”
“有5000000没有?”„Un.”Hou Haitaomayremember that the advertising expenditurewas colored5 million, buthad not saidtoLi Mingdein detailthatthiswasoneyear, andincessantlywasYang Taioneset of thatfouradvertisements, contained other lot ofcontents. Let aloneFeng Yuhas toldthem, if after the advertisementeffectdrops, momentarilycanreplace, the advertising expenditure of investmentcanreturn.
“嗯。”侯海涛可记得广告费花了5000000,但却没跟李明德详细说,这是一年的,并且不止是央台一套那四个广告,包含了很多其他内容呢。更何况冯宇跟他们说过,如果广告效果下降后,随时可以撤换,投入的广告费可以返还回来。TheseLi Mingdedo not know that he, as soon aslistens, thishumidifier was really colored over 5 millionadvertising expenditures, originallyFeng Yuhas not deceivedhim. SinceLi Shiyoudaresto complywithHou Haitao, thatthistimehealsodaresto comply!
这些李明德都不知道啊,他一听,这加湿器还真花了5000000以上的广告费,原来冯宇并没有骗他。既然李世友跟侯海涛敢答应,那这次他也敢答应!AfterLi Mingdesigns the subsidiary agreement, Feng Yutakes the checkheyto smile.
跟李明德签完补充协议之后,冯宇拿着支票嘿嘿直笑。Whosaid that the Yang Taiadvertisementcan'tresell? ~~sought the collection, sought the recommendation, thanks
谁说央台的广告不能倒卖?~~求收藏,求推荐,谢谢
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