EG :: Volume #18

#1744: Best opportunity

LNMTL needs user funding to survive Read More

Beverage Alliance these years are quite not easy in the road of overseas development, have the retail channel support of these supermarkets, cannot promote. 饮料大联盟这些年在海外拓展之路也颇为不易,要不是有那些超市的零售渠道支撑,根本推广不开。 Moreover sale in overseas, receives the local drink brand and suppression of world top drink business. 而且在海外的销售,也受到当地的饮料品牌和世界顶尖的饮料商的打压。 , Establishes the treasure to suppress two happy groups to be the same in China with Wahaha, two happy groups have other world top drink groups, has been suppressing China this Beverage Alliance. 就跟乐哈哈、建立宝等在华夏打压两乐集团一样,两乐集团还有其他的世界顶尖饮料集团,也一直在打压华夏这个饮料大联盟。 Carbonated drink, fruit punch, milk product and tea drink, this is the drink main classification. Naturally in Europe and America is mainly coffee drinks, that side tea is slightly weaker. 碳酸饮料、果汁饮料、奶制品和茶饮料,这是饮料最主要的分类。当然在欧美主要是咖啡饮品,那边茶稍微弱一些。 All colleagues want to save oneself market at the same time, invades the markets of other competitors, expands own share, gains to more money. 所有的同行都想保住自己市场的同时,去入侵其他竞争对手的市场,扩大自己的份额,赚到更多的钱。 You when others market expands wantonly, others also wantonly expand in your market. But no matter how, each Company will choose saves the existing market to expand first again outward, but only will not pay attention whether to capture others' market. 你在别人市场大肆扩张的时候,别人也在你的市场大肆扩张。但不管如何,每个企业都会选择先保住现有的市场再向外扩张,而不会只关注能否抢下来别人的市场。 In the China market, is many drink brands coexists, has own unmatchable product. 在华夏市场,也是多个饮料品牌并存,都有自己的拳头产品。 But initially with Wahaha and other competition of Taiwan Company and two happy groups, united at this time thoroughly. 而当初跟乐哈哈等竞争的宝岛企业和两乐集团,此时已经彻底联合了。 Their rural surrounding city strategy, cannot make the good progress, instead is Wahaha , etc. from the urban development the strategy of rural area, carries on unusual is good. 他们的农村包围城市战略,没能取得太好的效果,反而是乐哈哈等从城市发展到农村的战略,进行的非常不错。 Rural that side power of consumption itself weak, the transportation and warehousing anything are not fond of playing jokes, the only merit is the advertising expenditure is possibly inexpensive, can make that type to spread the wall advertisement. 农村那边消费能力本身就弱,交通、仓储什么都不好弄,唯一的优点可能就是广告费低廉,可以弄那种涂墙广告么。 However a city including peripheral rural area, the population in city must be much more than rural area, the purchasing power is the ultra rural area. Although advertising expenditure anything wants first year some, but the sales volume is also ultra that side. 但是一个城市包括周边农村,其中城里的人口要远远多于农村的,购买力更是远超农村。虽然广告费什么的要高一些,不过销量也是远超那边的。 But along with Wahaha the factory are getting more and more, the capacity promotes suddenly, product also sufficiently from urban shop to rural area. And for these years the income of rural area had also promoted much, the transportation was also better, many families have the television, naturally can also see the television advertisement. 而随着乐哈哈等的工厂越来越多,产能急剧提升,产品也足以从城市铺向农村。并且这几年农村的收入也提升了不少,交通也更好了,许多家庭都有电视,自然也能看到电视广告。 In addition establishes the brand superiority that the treasure strikes root in the hearts of the people, Wahaha is also the children knows, two happy group and Taiwan two Company, although is not hard to start, but clearly, the development fell into the bottleneck. 再加上建立宝深入人心的品牌优势,乐哈哈也是小孩子都知道,两乐集团和宝岛的两家企业虽然不是举步维艰,但很明显,发展陷入瓶颈了。 Although they the account have not lost money, but does not make money. Has spread such big outdoor shop, every year went to the tax not to be left over many profits, even lowered the profit margin of entire group. 他们虽然账面没有赔钱,但也根本不赚钱。铺了这么大的摊子,每年去了税剩不下多少利润,甚至拉低了整个集团的利润率。 Some management believe that this business does very much does not have the meaning, they in fact owed. Invests one hundred million US dollars, the profit per annum several million rmb, saved bank to compare this was many, was counted the inflation and a dollar devaluation, they owed. 一些高管认为,这个生意做得很没意思,他们实际上是亏了。投资一个亿美元,每年利润才几百万rmb,存银行都比这多多了,算上通货膨胀和美元贬值,他们就是亏的。 They either try to find other solutions, unveils the new product, either finds the way to cooperate with other Company, enhancement competitive power. But at this time, they had discovered drink Company that third can form an alliance, that is France can greatly the group, a drink top giant in Europe. 他们要么想其他办法,推出新产品,要么就想办法跟其他企业合作,增强竞争力。而这时候,他们发现了第三个可以结盟的饮料企业,那就是法国的大能集团,一家欧洲的饮料顶尖巨头。 Milk product and functional drink anything good, happen to does not conflict with two cheerful Taiwan two Company products. Moreover can the group purchase happy hundred greatly, in the China market, has certain influence, the marketing channel is also better than them. 奶制品、功能性饮料什么的都不错,正好跟两乐和宝岛的两家企业产品不冲突。而且大能集团已经收购了乐佰氏,在华夏市场,也是有一定影响力的,销售渠道也比他们好。 The tea drink of happy hundred sell is very bad, might as well Kang Shuaifu and same, as for two happy groups in the tea drink that China promotes, then cut in two at the waist directly, basic won't sell. 乐佰氏旗下的茶饮料卖的很差,还不如康帅傅和同一呢,至于两乐集团在华夏推出的茶饮料,则直接被腰斩了,根本卖不动。 These drink Corporation cooperate, to Beverage Alliance is also a challenge. However Zong Qingxian they do not worry, because they also grasp are killing Taihua Supermarket Group greatly. 这几家饮料公司合作起来,对饮料大联盟也是一种挑战。但是宗庆先他们并不着急,因为他们还掌握着大杀器泰华超市集团呢。 If really cannot compete, then lets Taihua Supermarket Group these drink bottom carriages, breaks a they important retail channel. 真要是竞争不过,那么就让泰华超市集团将那些饮料下架,断去他们一个重要的零售渠道。 Let alone Zong Qingxian they never think that will unable to compete, they not only understand fondness of people, but also in the impression of people ingrained, so long as does not present the quality problem, absolutely will not lose. 更何况宗庆先他们从来不认为会竞争不过,他们不但更加了解国人的喜好,而且在国人的印象中更加的根深蒂固,只要不出现质量问题,就绝对不会输。 On the contrary is Kang Shuaifu they, has presented the quality problem. After the media reported that influence is very bad. 反倒是康帅傅他们,都出现过质量问题。被媒体报道出来后,影响很坏。 Actually Wahaha, can suppress these foreign capital Company. Do not say that also in addition establishes the valuable group, entire Beverage Alliance, suppressed to be too relaxed. 其实乐哈哈一家,就能压制这几家外资企业了。更不要说还加上建立宝集团,还有整个饮料大联盟,压制起来太轻松了。 Since the Tata group starts after the Taihua holding cooperation, Beverage Alliance cooperates on many channels with Tata world drink Corporation. For example the marketing channel and transportation channel and purchase of raw materials channel wait / etc., making their profit higher. 而且自从塔塔集团开始跟泰华控股合作之后,饮料大联盟又跟塔塔全球饮料公司在多种渠道上进行合作。比如销售渠道、运输渠道、原材料采购渠道等等,让他们利润变得更高了。 Tata world drink Corporation when with Wahaha and other cooperation, but also has pointed out their shortcoming. For example in their Beverage Alliance, does not have the spirit class drink. 塔塔全球饮料公司在跟乐哈哈等合作的时候,还指出了他们的缺点。比如他们的饮料大联盟中,没有酒精类饮料。 Spirit class drink, is in drink most important one, the selling price and profit highest product stem from this type. For example one bottle of wines, the price can from several rmb to hundreds of thousands rmb, but this expensive and cheap wine, the cost disparity so is not absolutely big. 酒精类饮料,也是饮料中最重要的一种,售价和利润最高的产品都是出自这个种类。比如一瓶葡萄酒,价格可以从十几块rmb到十几万rmb,但是这贵的和便宜的葡萄酒,成本差距绝对没有这么大。 Is more expensive, the profit is higher. 越是贵的,利润越高。 Tata world drink Corporation is not only the world to be top in the tea drink, in the fruit punch and in the spirit class drink, is the world is similarly top. 塔塔全球饮料公司不仅在茶饮料中属于世界顶尖的,在果汁饮料和酒精类饮料中,同样是世界顶尖的。 Not is only very good in India and Europe, that side the Americas, is similarly formidable. 不只是在印度和欧洲很不错,在美洲那边,同样非常强大。 Therefore accepted this suggestion Zong Qingxian, introduced Beverage Alliance the wines of Great Northern Granary group, for example Bing City beer and Great Northern Granary white liquor anything. 于是接受了这个建议的宗庆先,将北大仓集团旗下的酒类也引入了饮料大联盟,比如冰城啤酒、北大仓白酒什么的。 However the China white liquor itself has own organization, wants to merge, is impossible. These white liquor class Company profits are so high, they must coalize, wants the dominant position, this Zong Qingxian is impossible to comply, the marketing channel in overseas, may in our hands. 但是华夏的白酒本身就有自己的组织,想要合并下来,却根本不可能。那些白酒类企业的利润那么高,他们要加入联盟,就要主导地位,这个宗庆先又不可能答应,海外的销售渠道,可在我们手里呢。 Domestic drink Company all flowers blooms together, was more than Europe and America that side. Only is milk product Company, has that many. Has the state-owned enterprise, has the private business, has joint capital Company, has foreign capital Company, the market competition is very fierce. 国内的饮料企业百花齐放,比欧美那边多多了。光是一个奶制品的企业,就有那么多。有国企,有私企,有合资企业,有外资企业,市场竞争十分激烈。 These Feng Yu do not have the tube, but warned Zong Qingxian, the food safety was first, no matter , the quality was most important. 这些冯宇也都没管,只是告诫宗庆先,食品安全是第一位的,不管什么时候,质量都是重中之重。 If the quality has the issue, even if all dumps, accepts a loss, compared with secretly sells to be better. The brand very allows to manage, cannot bear the attack of negative news absolutely, that loss was too big. 如果质量有问题,哪怕全部倒掉,认亏,也比偷偷的卖出去要好。品牌是好不容经营起来的,绝对承受不住负面消息的打击,那个损失太大了。 The previous generation China milk product presents quality problem, affects in a big way. All milk product Company, comprehensive loss, nobody dares to drink the milk. 前世华夏的奶制品出现质量问题,影响多大啊。所有的奶制品企业,全面亏损,没人敢喝奶了啊。 Immediately must arrive at the China Olympic Games, this is an opportunity, regarding the China Company important opportunity, after all this is the movement grand meeting that the world pays attention. 马上就要到华夏的奥运会了,这是一个机会,对于华夏企业至关重要的机会,毕竟这是全世界所关注的运动盛会。 But this year, all Company advertising expenditures have promoted a big truncation, taking advantage of Olympic Games this east wind, must let many brands, internationally improves the popularity once more, advances into one. 而今年,所有企业的广告费都提升了一大截,借着奥运会这个东风,要让许多品牌,在国际上再次提高知名度,跻身一线。 Especially Wahaha, Zong Qingxian attaches great importance. It is not because Wahaha is Corporation that he establishes, but is the neat series carbonated drink of Wahaha, is very popular in the overseas, even the customer is not inferior to establishing the treasure. 尤其是乐哈哈,宗庆先最为重视。不是因为乐哈哈是他创立的公司,而是乐哈哈旗下的清爽系列碳酸饮料,在海外很受欢迎,甚至产品销售不次于建立宝。 Many people only know that in the world has Coca Cola and Pepsi, then, must make them know, in the world also has a neat Cola! 许多人只知道世界上有可口可乐和百事可乐,那么以后就要让他们知道,世界上还有一种清爽可乐！ Company expanded the best opportunity to come! 企业扩张最好的时机来了！ ...... ……
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