EG :: Volume #18

#1743: The cold tea was hot

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Here matter has handled, Li Feng also wants to invite class of Feng Yu on to these Company, was rejected by Feng Yu directly. The Taihua Holding Group management wants to make Feng Yu teach he not to want, do not say these people. 这边的事情搞定了,原本李峰还想邀请冯宇给那些企业家上一课呢,被冯宇直接拒绝了。泰华控股集团的高管想让冯宇讲课他都不愿意呢,更不要说这些人了。 In the evening results in the time, Zong Qingxian comes back from outside area, Feng Yu sat one to drink tea to chat with him. 晚上得时候,宗庆先从外地回来,冯宇跟他坐到了一起喝茶聊天。 „Old Zong, the Wahaha these years growth is obvious to all, even if no President Taihua Holding Group this status, you are also in the world the row on number food and drink big shot.” “老宗,乐哈哈这些年的增长可是有目共睹的,就算没有泰华控股集团总裁这个身份,你也是世界上排的上号的食品、饮料大亨。” „Drink also calculates, but said food, that somewhat was ashamed. That side Hu Jian has many food products factories, now the scale specially is big.” “饮料方面还算可以,但是说食品方面,那就有些惭愧了。胡建那边有不少的食品厂,现在规模都特别大。” Initially Zong Qingxian wholeheartedly wanted to suppress Kang Shuaifu and same two Taiwan food giant, finally made some domestic brands seize the chance to do in a big way. 当初宗庆先一心想要压制康帅傅和同一两个宝岛的食品巨头,结果让国内的一些品牌趁机做大。 For example Hu Jian that Darley circle, founded the cakes and pastries that egg-yolk has sent not saying that in the potato chips and biscuit, did was also good. 比如胡建那个达利圆,开创了一个蛋黄派的糕点不说,在薯片和饼干方面,做的也非常好。 Moreover this Darley circle, but also purchased many once small drink factory, starts to produce the tea drink and fruit punch, although the profit and scale were inferior that Wahaha and establishes the treasure, but has surpassed unexpectedly also Kang Shuaifu and same. 而且这家达利圆,还收购了许多曾经的小的饮料厂,开始生产茶饮料和果汁饮料,虽然利润和规模远不如乐哈哈和建立宝,但居然也超过了康帅傅和同一。 Company also several of similar Darley circle, they with Wahaha happen to are in turn. 类似达利圆的企业还有好几家,他们跟乐哈哈正好是反过来。 Wahaha achieves the food from the drink, they achieve the drink from the food, draws support the brand and channel superiority, pours little has not made money. 乐哈哈是从饮料做到食品,他们是从食品做到饮料,借助于品牌和渠道优势,倒也没少赚钱。 „Ha, Old Zong, money cannot gain, moreover what others sell is the pot food, the drink can only be the side occupation. What we sell is the drink, pot food is the side occupation.” “哈哈哈,老宗,钱是赚不完的,而且人家主营的是小食品,饮料只能算是副业。我们主营的是饮料,小食品是副业。” „Without any Company, can crush the related colleague completely. Also had the competition to be dynamic, otherwise was easy the mood that multiplied in Company to be arrogant and complacent.” “没有任何一个企业,能将相关的同行全部挤垮。再说有竞争才有动力,否则容易滋生企业内骄傲自满的情绪啊。” Zong Qingxian puts down the teacup: „Proud? Has something proud? Our drink is good that sells, but these many years, list sales volume champion, establishes the treasure. What is most depressed, the list sales volume second drink, was not we, we most best-selling green tea drink, only arranged third!” 宗庆先放下茶杯:“骄傲？有什么可骄傲的？我们饮料是卖的不错,但这么多年了,单品销量冠军,还是建立宝。最郁闷的是,单品销量第二的饮料,也不是我们了,我们最畅销的绿茶饮料,只排到了第三！” Establishes the treasure not to have experience previous generation that serious deterioration, this is still the China most famous drink brand, around the world, sells was also much better compared with the previous generation. 建立宝没有经历前世那种惨重的衰败,这一世依然是华夏最著名的饮料品牌,在世界范围内,卖的也比前世好多了。 But green tea what selling of Wahaha is also very hot, the previous generation has Kang Shuaifu, same and other Company competitions, this these were defeated, to be pushed how also to third? 可是乐哈哈的绿茶什么的卖的也很火啊,前世有康帅傅、同一等企业竞争,这一世那些都被打败了啊,怎么还被人挤到第三了？ „Is that can greatly group?” Feng Yu thinks that this also is very probably fierce, was the European beverage industry top giant. “是那个大能集团？”冯宇想了想,这个好像也很厉害,算是欧洲饮料行业的顶尖巨头了。 „It is not, is that side South Guangdong Province drink, is our Beverage Alliance camp, is called King Laoji. Their Corporation product, such cold tea.” “不是,是南粤那边的一个饮料,也是咱们饮料大联盟阵营的,叫做王佬吉。他们公司的产品,就这么一个凉茶。” Here, Zong Qingxian was very depressed. Their that many product types, sell this cold tea type unexpectedly, he also has to drink, the flavor is not very good, how to like on that many people? 说到这儿,宗庆先十分郁闷。他们那么多产品种类,居然卖不过这一个凉茶种类,他也不是没喝过,味道并不是很好啊,怎么就那么多人喜欢？ Initially Feng Yu said lets this Company joined Beverage Alliance time, he was also same as many people, thought that this Company did not match. But looking back now, the Chief Feng really vision has the originality. 当初冯宇说让这个企业加入饮料大联盟的时候,他也跟许多人一样,觉得这家企业不配。但现在看来,冯总果然眼光有独到之处。 King Laoji? 王佬吉？ Zong Qingxian did not say that Feng Yu almost does not have remember. Although this time King Laoji sells well, but has not arrived at the previous generation to be so good. Domestic market two happy Corporation were being suppressed stubbornly, Kang Shuaifu, same anything cannot rise, but King Laoji was one such as the previous generation like that rose, because the product has not competed. 宗庆先不说,冯宇差点没想起来。此时的王佬吉虽然畅销,但还没到前世那么牛呢。国内市场两乐公司被死死的压制着,康帅傅、同一什么的也没能崛起,但是王佬吉还是一如前世那般崛起了,因为产品没有竞争么。 „Initially I had not told you, if possible, can buy stock this Corporation? Does Wahaha and establish the treasure not to buy stock?” “当初我不是跟你们说过,如果可能,要入股这家公司吗？乐哈哈和建立宝都没有入股？” Feng Yu at that time has said to Zong Qingxian and Li Jing Wei, must sell the purchase of cold tea this. It seems like initially they had not been serious, turn the head Feng Yu also to forget. 冯宇那时候就跟宗庆先和李京伟说过,要将这个卖凉茶的收购下来。看来的当初他们都没当回事儿,转头冯宇自己也忘了。 Zong Qingxian shakes the head, initially the cold tea of this taste, they drank the feeling to be the same with the medicine. At that time only then Nanyue and Hu Jianren can accept this flavor, nobody drank to Hangzhou, the limitation of product was very big, which knows that now sells Northeast! 宗庆先摇摇头,当初这个口味的凉茶,他们喝起来感觉跟药一样。那时候只有南岳和胡建人能接受这个味道,到杭城这边都没人喝,产品的局限性很大,哪知道现在都卖到东北去了！ „Our Wahaha and establishes the treasure not to buy stock, but the Bing City pharmacy group purchased King Laoji the pharmaceutical industry.” Zong Qingxian surprise looks at Feng Yu, „this hasn't told you?” “我们乐哈哈和建立宝都没有入股,但是冰城制药集团将王佬吉药业收购了啊。”宗庆先诧异的看着冯宇,“这个不是跟你说过吗？” „What did you say? King Laoji does the pharmaceutical industry, contain King Laoji this trademark?” Feng Yu great happiness. Corporation is so meddlesome, which his can remember. “你说什么？王佬吉药业,包含王佬吉这个商标吗？”冯宇大喜。公司那么多事儿,他哪儿都记得住啊。 „Right, is this. Initially we wanted to buy stock King Laoji cold tea Corporation, the holding Fang Hong say|way group of opposite party do not want.” “对,就是这个。当初我们想要入股王佬吉凉茶公司,对方的控股方洪道集团不愿意。” „Li Jing great this does not think that another means that grip the brand in the hand, several years, the brand lease originally has expired, prepares to buy stock by the brand + fund. However now the brand in Bing City pharmacy group, this I am coordinating, planned that lets the Bing City pharmacy group and establishes the treasure to buy stock.” “李京伟这不是想到另外一个办法,就是将品牌攥在手里,还有几年,原本的品牌租约就到期了,准备以品牌+资金来入股。但是现在品牌在冰城制药集团手里,这个我正在协调呢,打算让冰城制药集团和建立宝入股。” This actually good means that the channel and brand grasp in Taihua Holding Group, Hong say|way group has to submit. 这倒是一个好办法,渠道和品牌都掌握在泰华控股集团手里,洪道集团不得不屈服。 Establishes the valuable product type to be few, Wahaha here must give dual attention are too many, they have not carried on internal competition, Zong Qingxian give Li Jing Wei. 建立宝产品种类较少,乐哈哈这边要兼顾的太多,他们也没进行内部竞争,宗庆先是让给李京伟的。 Now saw that King Laoji can curry favor with, market last this year suddenly hot the second cold tea brand, is Darley round group friendly positive. 如今看到王佬吉卖得好,市场上今年忽然火了第二个凉茶品牌,就是达利圆集团旗下的和气正。 The taste is sweeter than King Laoji, the effect is also similar, is mainly bottled, differentiates with King Laoji canned. 口感比王佬吉更甜,效果也差不多,主要是瓶装,跟王佬吉的罐装区分开。 And Darley circle is good at representing with the star, this invitation is also big star Chen Daoming, in this year the advertisement density is extremely big, the effect is good. 并且达利圆擅长用明星代言,这一次请的也是大明星陈道明,这一年广告密度极其大,效果非常不错。 However Zong Qingxian they have also analyzed, according to this advertisement density, represented other fees and costs in addition, this was friendly definitely is losing money. 不过宗庆先他们也分析过,照这个广告密度,加上代言费和其他成本,这个和气正肯定是赔钱的。 To put it bluntly, this year Darley circle to fire the brand. After the dealer wants the goods massively, they can earn the profit continuously, at that time, did not need such crazy doing advertisement. 说白了,今年达利圆就是为了将品牌打响。等到经销商大量要货之后,他们就能源源不断的赚取利润了,那时候,也不需要这么疯狂的做广告了。 Also this friendly fiery/popular, made Zong Qingxian talk about with Hong say|way group that side. If you are not willing to make us buy stock, then we also manage King Laoji the cold tea. 也正是这个和气正的火爆,才让宗庆先更好跟洪道集团那边谈了。你要是不愿意让我们入股,那么我们也自己经营王佬吉凉茶。 And our marketing channels, no longer share your product, the home overseas, you will be kicked Beverage Alliance, later you find the way to look for the new channel. 并且我们的销售渠道,不再对你的产品进行共享,不论是国内还是海外的,你们会被踢出饮料大联盟,以后你们自己想办法找新渠道吧。 Hong say|way group added their products are irreplaceable, now braves one friendly positive, making them also clearly recognize the reality. Coca Cola said again their products are authentic, the taste is irreplaceable, but in world besides Pepsi, over a hundred types of Cola. Without what product, is absolutely irreplaceable. 原本洪道集团还说他们的产品无可替代呢,现在冒出来一个和气正,让他们也认清了现实。可口可乐再说他们的产品正宗,口味无可取代,但是世界上除了佰事,还有上百种可乐呢。没有什么产品,是绝对无可替代的。 Hong say|way group also said that now King Laoji this trademark is not valuable, can promote the trademark rent to one year 10 million, did not agree that establishes the valuable and Bing City pharmacy group buys stock. 洪道集团现在又说王佬吉这个商标不值钱,可以将商标租金提升到一年10000000,还是不同意建立宝和冰城制药集团入股。 This time negotiations, are at a stalemate. However Zong Qingxian is also an extremely strong person, he gave that side Hong say|way group to issue the final diplomatic note. 此时的谈判,正处于僵持中。但是宗庆先也是一个极其强势的人,他给洪道集团那边下了最后的通牒。 If you complied, we buy stock according to the normal market value, even can with establishing the stockholder's rights of treasure replaces, in any case the Bing City drugs manufacture and establishes the treasure to have King Laoji the drink Corporation over one-third stockholder's rights, the major stockholder can Hong say|way group. 你要是答应了,咱们按照正常的市值入股,甚至可以用建立宝的股权进行置换,反正冰城制药和建立宝一定要掌握王佬吉饮料公司1以上的股权,大股东可以还是洪道集团。 If Chen Hong say|way does not comply, then do not blame us to turn the head to buy stock to be friendly is competing with you, if you have the confidence to resist our forming an alliance, we try. The turning head trademark has expired, our again self-management King Laoji. 要是陈洪道不答应,那么也别怪我们转头去入股和气正跟你竞争,你要是有信心对抗我们的结盟,咱们就试试。回头商标到期了,我们再自营王佬吉。 Cooperation will benefit both sides, is divided to suffer injury, that side Hong say|way group also hesitates now. 合则两利,分则自己受害,洪道集团那边现在也犹豫了。 ...... …… ps: During the new year's celebration, perhaps generally two, occasionally can have three. ps:过年期间一般就两更,或许偶尔能有三更。
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