EG :: Volume #18

#1727: The defeat of plasma

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Actually regarding Japan electron Company this loose alliance, Sony had planned that in some services, temporarily stopped cooperating. Plasma TV domain that on for example initially their wanted to enter, now suddenly thinks some gaines does not equal the loss. 其实对于岛国电子企业这个松散的联盟,嗦尼已经打算在一些业务上,暂时中止合作了。就比如当初他们的非常想要进入的等离子电视领域,现在忽然觉得有些得不偿失了。 For the technology of plasma, they have been negligent in the promotion of LCD technology, lets be in Sony of LCD technology first echelon, slowly fell the second echelon. 为了等离子的技术,他们疏于了液晶技术的提升,让原本处于液晶技术第一梯队的嗦尼,慢慢的掉到了第二梯队。 Although in the plasma technology, Sony advances into the first echelon successfully, but has a look at the industrial profit, knows that they owed actually. 而虽然在等离子技术上,嗦尼成功跻身第一梯队,但是看看产业利润,就知道他们其实是亏了。 The plasma TV, has been higher than the selling price of liquid crystal. 等离子电视,一直就比液晶电视的售价更高。 Initially the plasma TV just emerged, or the panel TV just emerged, the plasma production cost was slightly low, seems like more competitive . Moreover the technology was better, the profit was also higher. 当初等离子电视刚刚兴起,或者说平板电视刚刚兴起的时候,等离子生产成本稍低,看起来更具竞争力,而且技术更好,利润也更高。 But the result, the market share of liquid crystal rises successively, the market share actually unceasing drop of plasma TV. 但结果呢,液晶电视的市场份额节节攀升,等离子电视的市场份额却不断的下降。 Is panel TV, the liquid crystal actually plasma is cheaper. Many people buy, cannot see the big difference. 都是平板电视,液晶的却比等离子的便宜许多。很多人买回家,也根本看不出多大区别。 The plasma TV, the selling price takes over 2000 US dollars, this enough families with a liquid crystal, and matched one set of good home theatre. 等离子电视,售价都要2000美元以上,这足够人家用一台液晶电视,并搭配一整套不错的家庭影院了。 In other words, on the natural plasma TV turned into the luxury goods in television. 也就是说,天然上等离子电视就变成了电视中的奢侈品。 This did not have anything, concentrates on the high-end consumable, is the good choice, the profit is higher. 本来这也没什么,专注于高端消费品,也是不错的选择,利润更高么。 However the technology of liquid crystal continually promotes, with the efforts of other electronic Company, under Wind & Rain Electronics that side leadership, now many technologies, was not inferior to the liquid crystal. 但是液晶的技术不断提升,在其他电子企业的努力下,在风雨电子那边的带领下,现在许多技术,已经不次于液晶电视了。 Although also some shortcomings, but is not big, moreover does not affect the watching experience of television. Moreover the cost of liquid crystal gradually is also reducing, profit unceasing promotion. 虽然还有一些缺点,但并不大,而且不影响电视的观看体验。而且液晶电视的成本也在逐渐降低,利润不断的提升。 Their plasma here research and development expense is higher, because Company in camp are few, therefore shares how. This causes the realized profit of their plasma TV, in the unceasing drop, then the speed of technical promotion far is also backward that side the liquid crystal. 他们等离子这边的研发费用更高,因为阵营中的企业少,所以分摊的就多么。这就导致他们等离子电视的实际利润,也在不断的下降,然后技术提升的速度还远落后于液晶那边。 On for example television toward small doing, this plasma very difficult, now produces, is still over 42 cuns (2.5cm), small can also produce, but the cost is instead higher, the profit is lower, where they are willing to do. 就比如将电视往小了做,这点等离子就非常的艰难,现在生产出来的,依然还是42寸以上,小的也能生产,但是成本反而更高,利润更低,那他们哪儿愿意做啊。 The liquid crystal can produce from several cuns (2.5cm) to dozens cuns (2.5cm), naturally, mainstream is also between twenty cuns (2.5cm) to forty cuns (2.5cm), small generally is used to make the monitor, is big, has, but was mainly the business establishments makes the large screen to use, generally the family could not use. 液晶电视从十几寸到几十寸都能生产,当然,主流的也是二十几寸到四十几寸之间,再小的一般都是用来做显示器,再大的,也有,但主要是营业场所做大屏幕用了,一般家庭根本用不上。 The applied range of liquid crystal panel is broader, Company that browses are more, average, the research and development expense is very low. 液晶面板的应用范围更广,涉猎的企业更多,平均一下,研发费用很低。 Researches and develops some new technologies on for example others, although because of the patent protection, is unable directly to use, but after is not cannot disassemble, imitates. Makes a modification slightly, wasn't the new technology? 就比如别人研发出来一些新技术,虽然因为专利保护等,无法直接使用,但并不是不可以拆卸后模仿啊。稍微做一点改动,不就是新技术了？ Even can also purchase or the exchange patent authorization directly, shortens the technical research and development time, these are the good means. 甚至还可以直接购买或者交换专利授权,缩短技术研发时间,这些都是好办法。 However plasma, Under Sony their Song is the first camp, the technologies of other camps, are inferior to them. But their these Company, for preservation technique superiority, investment is also quite big, causing the profit to be getting more and more low. 但是等离子呢,他们淞下-嗦尼就是第一阵营的,其他阵营的技术,都远不如他们。而他们这几家企业,为了保持技术优势,投入的又比较大,导致利润越来越低。 Under Song fortunately, initially in plasma television profession one alone big, the brand is higher, many people buy the plasma television, most approves is under Song the sign. 淞下还好,当初在等离子电视机行业一家独大,品牌知名度更高,许多人买等离子电视机,最认可的就是淞下牌。 However Sony is not good, after they are, joins this camp, depends on the Sony brand only, cannot make their plasma TV sale have the big growth. But the public technical research and development expense, they allocate. Some core technologies, under Song slightly are in the lead in them. 但是嗦尼不行啊,他们是后加入这个阵营的,单靠嗦尼的品牌,并不能让他们的等离子电视销售有多大增长。而公用技术研发费用,他们还是平摊的。一些核心技术,淞下还是略微领先于他们。 This caused the plasma television industry aggregate sale to slide, profit reduction under Song, but can also gain much. But Sony and other Company, the profit was meager. 这就导致了等离子电视机行业整体销售下滑,淞下的利润减少,但还能赚不少。可嗦尼等企业,利润就非常微薄了。 At this time Sony somewhat had been unable to back down, withdrew, the beforehand these investments owed. Entered the first grade with great difficulty, even if falls to the second grade, is Failed. 这时候嗦尼就有些骑虎难下了,退出吧,之前的那些投入就亏了。好不容易进入了第一档,哪怕是落到第二档,也是失败啊。 But does not withdraw, cannot make any money. Saw that other Company are getting more and more, can they who that side the liquid crystal gains not be jealous? 可是不退出,又赚不到什么钱。眼看着其他企业在液晶那边赚的越来越多,他们能不眼红？ Sony was unable to give up the liquid crystal, after all their pc monitors, or video game(s), the cell phone of the screen needs the LCD technology, this aspect they fell behind. 嗦尼还无法放弃液晶,毕竟他们的pc显示器,或者游戏机、手机等的屏幕都需要液晶技术,这方面他们已经落后了。 In other words, Sony is , etc. was also same as Four Star Group, two roads both walk. The emphasis point of both sides is different, that side Four Star Group pays great attention to the liquid crystal, they pay great attention to the plasma. 也就是说,嗦尼也算是跟四星集团等一样,两条路都走。只是双方的侧重点不同,四星集团那边更加注重液晶,他们更加注重等离子。 Two road parallel advantage, are regardless of which road can walk is farther, they not absolute falling behind. But the shortcoming is also very obvious, that will be the Company center of gravity will disperse, moreover must invest double the research and development, operations and other expenses. 两条路并行的好处,就是无论哪一种路能走的更远,他们都不会绝对的掉队。但缺点也很明显,那就是企业的重心会有所分散,而且要投入双倍的研发、运营等费用。 Sony somewhat regretted at this time suddenly, early knows that initially should not join the plasma camp, started to make such 1-2 years of money, but let them in the technology development of liquid crystal, was at the backward stage, initially they in liquid crystal camp, was the first echelon! 嗦尼这时候忽然有些后悔了,早知道当初就不该加入等离子阵营,开始是赚了那么一两年的钱,但是却让他们在液晶的技术发展中,处于落后阶段了,当初他们在液晶阵营,也是第一梯队的啊！ But at this time, the Sony interior has analyzed, the plasma must make heavy losses this year. Although is insufficient to withdraw from the competition, but sells anything, certainly must be suppressed by the liquid crystal panel TV comprehensively. 而此时,嗦尼的内部已经分析过,等离子今年就要受到重创。虽然不至于退出竞争,但销售什么的,肯定要全面被液晶平板电视压制。 Did they initially join the plasma camp for what? Does a thankless job? 那他们当初加入等离子阵营为了什么？吃力不讨好？ Said that sub-prime loan crisis of this US, has affected the world shortly, Japan naturally also seriously was affected. Sony has not invested actually sub-prime loan bond, but they are the same with Tom grandson Corporation, there is own credit Corporation, electronic electric product credit Corporation. 就说这次米国的次贷危机,眼看着已经波及到全球了,岛国自然也受到严重影响。嗦尼倒是没怎么投资次贷债券,但是他们跟汤姆孙公司一样,也有自己的信贷公司,电子电器产品的信贷公司。 Ordinary electronic electric appliance naturally does not need to pay by stages, but like PlayStation game console/video game and notebook, the digital video or the plasma TV big-ticket item, the installment payment is quite common. 普通的电子电器自然不需要分期支付,但是像ps游戏机、笔记本电脑、数码摄像机或者等离子电视这样的大件,分期付款还是比较常见的。 But at this time, comes under the influence of sub-prime loan crisis, their credit violation lead has also promoted. Although being insufficient makes them owe greatly, but also truly has some losses. 而此时,受到次贷危机的影响,他们的信贷违约率也有所提升。虽然不至于让他们大亏,但是也确实受到一些损失。 What is most hateful, this inside violation lead is highest, is plasma TV! 最可恨的是,这里面违约率最高的,就是等离子电视方面！ Norio Ohga sees these times, especially depressed. The plasma, quickly turned into his mind second largest to be painful shortly. The first big pain, has naturally sold out the AIWA matter. 大贺典雄看到这些的时候,也是格外的郁闷。等离子,眼看着就快变成他心目中第二大痛了。第一大痛苦,自然就是卖掉了aiwa的事情。 Now Sony Board of Directors started to argue regarding the matter of plasma that some people support him, thinks that he initially chose right . Moreover the plasma has not defeated, but comes under the influence of sub-prime loan crisis, otherwise should be able to make money. 现在嗦尼的董事会已经对于等离子的事情开始争论,有的人支持他,认为他当初的选择没错,而且等离子也还没败,只是受到次贷危机的影响,否则应该还是能赚钱的。 Some people directly said that he initially chose is wrong, making Sony detour, liquid crystal above falls behind, on the plasma cannot exceed under Song. 有的人则直接说他当初的选择是错误的,让嗦尼走了弯路,液晶上面落后,等离子上面也没能超越淞下。 Now the Corporation profit drops seriously, is his Norio Ohga mistake, wants him to shoulder the responsibility for this reason. 现在公司利润严重下降,就是他大贺典雄的错,要他为此承担责任。 Initially he for Corporation has made that much money the time, these board member/director had not said that rewarded to him? Moreover initially this decision, undergoes the Board of Directors discussion, why did he carry this being unjustly discredited? 当初他为公司赚了那么多钱的时候,那些董事怎么没说给他奖励呢？而且当初这个决定,是经过董事会讨论的,凭什么他来背这个黑锅？ His Norio Ohga, will not defeat. He must lead Sony, defeats Wind & Rain Brand, defeats AIWA, defeats Feng Yu! 他大贺典雄,是不会败的。他还要带领嗦尼,打败风雨牌,打败aiwa,打败冯宇呢！ ......( To be continued.) ……(未完待续。)
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