EG :: Volume #18

#1714: unmarketable IPHONE

LNMTL needs user funding to survive Read More

The matter really does not have Feng Yu to expect, after iphone listing, although the Apple Corporation propaganda is very powerful, at &\; t sales platform is also good, however the sales figure of cell phone, surprises them, unexpected difference! 事情果然没出冯宇所料,iphone上市之后,虽然水果公司宣传很给力,at&\;t的销售平台也不错,但是手机的销售情况,还是让他们非常意外,意料之外的差！ First, the iphone system, is different from other smart phone systems, although sells in North America at this time merely, but the BlackBerry system, the Microsoft system or hos, had been used to it by the user. 首先,iphone的系统,就跟其他的智能手机系统不同,虽然此时仅仅在北美发售,但是无论是黑玫系统、微软系统还是hos,都已经被用户所习惯了。 They however use ios courageous, is not very familiar with. It seems like the simplicity of operator, however similar operation, were more than hos many steps. 他们勐然一用ios,还是十分的不习惯。看似操作简单,但是同样的操作,却比hos多了许多步骤。 Moreover the application software of cell phone were too truly few, Apple Corporation said that can carry on downloading and installment to their official sites, even can through the cell phone downloading installment, first trouble not say directly, but must collect fees, and price is not low. 而且手机的应用软件确实太少了,水果公司说可以到他们的官网进行下载、安装,甚至直接可以通过手机下载安装,首先更加的麻烦不说,还要收费,并且价格不低。 Hos system -based the application software, is free did not say, even if the charge, is not specially expensive, appears very excellent in quality and reasonable in price. 基于hos系统的应用软件,很多都是免费的不说,就算是收费的,也并不是特别贵,显得十分的物美价廉。 Even if the application software of Microsoft system, the price is also very cheap. In comparison, Apple Corporation is not likable. 就算是微软系统的应用软件,价格也很便宜。相比之下,水果公司就不招人喜欢了。 Do not forget, this time US economy started to worsen, the sub-prime loan crisis broke out, many Corporation went bankrupt. Although seems like also some saving, but in many people captured do not have money. 不要忘了,此时的米国经济已经开始恶化,次贷危机已经爆发,许多公司都破产了。虽然看似还有的挽救,但许多人兜里真的没钱了。 The Apple Corporation handset cost is in itself not cheap, then uses so to be also expensive, can have the complaint? 水果公司的手机价格本身就不便宜,然后使用起来又这么费钱,能不让人有怨言吗？ At this time, the useless Wind & Rain cell phone acted to attack, other cell phone manufacturers started to rally together to attack. 这时候,都没用风雨手机出面攻击,其他手机厂商就开始群起而攻之了。 They have almost analyzed the characteristics of fruit cell phone completely, each characteristics, can find the inferiority, particularly the signal of fruit cell phone is not quite good, the battery not anti- with cannot dismantle, live wire connection with other cell phones different wait / etc., these took to demote repeatedly. 他们几乎是将水果手机的特点全部分析了一遍,每一种特点,都能找到劣势,尤其是水果手机的信号不太好,电池不抗用又不能拆解,充电线接口与其他手机均不同等等,这些更是被反复拿出来贬斥。 In the mouths of these cell phone manufacturers, Apple Corporation iphone is thorough Failed, that model of Failed cell phone that even they also initially Apple Corporation and Motorola will cooperate, with flogged a corpse once more. 在那些手机厂商的口中,水果公司的iphone就是一个彻彻底底的失败品,甚至他们还将当初水果公司与摩托萝拉合作的那款失败手机,拿出来再次鞭尸。 Finally this lane, Motorola also lying down spear|gun. This time relates with their what does not have, everybody does not besiege Apple Corporation, how did the fire burn to us on? 结果这一弄,摩托萝拉也躺枪了。这次跟他们什么关系都没有啊,大家不是围攻水果公司么,怎么火又烧到我们头上了？ Then, except for starting one week, iphone sells also good beside, afterward sales volume straight glide, many people said that the cell phone of this function, radically is unworthy such high price. 就这样,除了开始的一星期,iphone卖的还不错之外,后来销量直线下滑,许多人都表示,就这种功能的手机,根本不值这么高的价。 Apple Corporation Board of Directors, responded with the sufficient confidence to this model of product, they believe that even if this model of cell phone cannot become machine the sovereign, but the sales volume will not be bad. 水果公司的董事会,原本都对这款产品报以充足的信心,他们认为,就算这款手机不会成为机皇,但是销量也不会太差。 Let alone their quantities of this production are less, should sell-out with ease? Even if spends their Apple Corporation brand, should sell out in three months is right. 更何况他们这次生产的数量也不多,怎么也应该轻松卖完吧？就算是消费他们水果公司的品牌,也应该在三个月内卖光才对。 But when according to this sells the decline rate, these cell phones that they produce perhaps, one year cannot sell-out! Then their funds occupy will be very serious, the cell phone service is in arrears is certain, this they had the preparation, but has not thought that sells so will be bad. 可是照此时销售下降幅度来看,他们生产的这些手机,恐怕一年都卖不完！那么他们的资金占压就会很严重,手机业务亏钱是一定的了,这个他们有过心理准备,但是没想到,卖的会这么差。 Jobs had said to them, Apple Corporation should use for three years, reverses the people regarding the cognition of smartphone, then starts to gain. 原本乔布思就对他们说过,水果公司应该用三年时间,扭转人们对于智能手机的认知,然后才开始盈利。 Now looks like, seemingly does not need three years of market test, three weeks have more than enough, the market had shown now that this model of cell phone threw the street. 现在看来,貌似根本不需要三年时间的市场考验,三周都用不了,市场现在就已经证明,这款手机又扑街了。 But at this time some of their many projects are also researching and developing, the fund of investment is not the small number. They benefitted from the growth of global electronics product amount of consumption last year, making their profits exceed 1.5 billion US dollars. 而此时他们还有许多项目在研发中,投入的资金也不是小数目。他们去年得益于全球电子产品消费额的增长,让他们的利润超过了1500000000美元。 However this year's first two quarters profit had the negative growth, if such develops, their this year's profits, must certainly drop, perhaps must fall below One billion US dollar. 但是今年的前两个季度利润却出现了负增长,要是这么发展下去,他们的今年的利润,肯定要下降了,说不定还要跌到十亿美元以下。 Introduces this cell phone, has not been thinking certainly can make money, but has not thought that so will be miserable. 推出这个手机,原本没想着一定能赚钱,但也没想到会这么惨啊。 Even they the profit margins are also sliding in the ipod , itouh , ima and other product, this reminded to them, this year the Corporation fund, must use prudently. 甚至他们在ipod,itouh,ima等产品的利润率也在下滑,这给他们提了个醒,今年公司的资金,一定要慎重使用。 They had not forgotten that initially Bill Gates had invested one hundred million US dollars to them, their Apple Corporation could apply for the bankruptcy protection. That situation, they do not want absolutely again after one time. 他们可没忘记,当初要不是比尔盖茨给他们投资了一个多亿美元,他们水果公司可能就要申请破产保护了。那种情况,他们绝对不想再经一次。 Sees this situation, Apple Corporation decides to intensify the publicity now, and turns into the world from the entire beautiful the customer, can through their official site orders. 看到现在这个情况,水果公司决定加大宣传力度,并将产品销售从全美变成全世界,可以通过他们的官网订购。 This move, with Lenovo group study. 这一招,也是跟连想集团学的。 After making this transformation, their customers have really promoted, this makes Apple Corporation relax. 做出这种转变之后,他们的产品销售果然提升了很多,这让水果公司松了口气。 This matter, naturally also had been given Feng Yu by the Ralph report. However after Feng Yu knew, still not cares a whoop. 这件事,自然也被拉尔夫汇报给了冯宇。不过冯宇知道了以后,依然毫不在意。 This model of product is unsatisfactory in the US reputation, in other countries, can be easy-to-use? Let alone they now only then the operating system of English-language version, is can only sell in the English-speaking country, how many can sell? 这款产品在米国口碑都不佳,难道在其他国家,就能好用了？更何况他们现在还是只有英文版本的操作系统,也就是只能在英语国家销售,能卖出去多少？ Apple Corporation this seizes the markets of other cell phone manufacturers, do other manufacturers helplessly look? 水果公司这是抢占其他手机厂商的市场,难道其他厂商就会眼睁睁看着？ Like fruit cell phone, if Chinese version, then Feng Yu must certainly make Apple Corporation understand that this market, is not they can bribe. 就像水果手机如果出中文版的了,那么冯宇肯定要让水果公司明白,这块市场,不是他们能够染指的。 At this time, Microsoft also has stood, said that the ios system was full of loopholes, was not very mature, pushes to the market, was to the irresponsibleness of consumer! 这时候,就连微软也站了出来,说ios系统漏洞百出,根本就不够成熟,推向市场,是对消费者的不负责任！ Such good opportunity, Lenovo-Silver Mountain Corporation naturally also wants should, they also agree Microsoft this point, but indicated that hos is easiest-to-use, most suits the smartphone operating systems of general consumer, the machine sovereign of intelligence machine, carrying is the hos systems! 这么好的机会,连想银山当然也要唿应一下,他们也表示同意微软这一点,但同时表示,hos就是最好用,最适合广大消费者的智能手机操作系统,智能机的机皇,搭载的都是hos系统！ When demotes iphone, the Wind & Rain s3 + sales volume, had the obvious growth again, this actually pleasant surprise. 在贬斥iphone的时候,风雨s3+的销量,再次出现了明显增长,这倒是一个意外的惊喜。 After the contrast, can look at outstanding of Wind & Rain s3 +. Let alone Wind & Rain s3 + not only reduced prices, at this time starts to build presents as a gift some fittings, this makes many people think very cost-effective/worthwhile. 经过对比,才能看出来风雨s3+的优秀。更何况风雨s3+不但降价了,此时又开始搭赠一些配件,这让许多人都觉得非常划算。 The big brand, the quality is trustworthy, performance-to-price ratio is high, the function is many, the merit were too many. 大品牌,质量信得过,性价比高,功能繁多,优点太多了啊。 But these days, after Lang Tao Sha verse, initially supported the Microsoft smartphone operating system some handset models, then slowly started to reduce production. 而在这段时间,经过大浪淘沙,当初支持微软智能手机操作系统的一些手机型号,则慢慢的已经开始减产了。 They also looked, did not say that the software system was what kind , the single in hardware design, they fell behind the Wind & Rain cell phone to be too many. 他们也都看出来了,不说软件系统怎么样,单只在硬件设计方面,他们就落后风雨手机太多了。 That many heterogeneous functions carry on a cell phone, unexpectedly can also the guaranteed price not be high, this point, they could not have achieved. 那么多驳杂的功能都搭载在一台手机上,居然还能保证价格没有那么高,这一点,他们还真的做不到。 Now Xu Lihua they were saying that Apple Corporation is really really kind, they have introduced such a model of broken cell phone, their Wind & Rain intelligence machine and Aihua intelligence machine sales volume will not have grown these many really once more, the aia music cell phone, the sales volume grew much. 现在徐立华他们都在笑称,水果公司真是够意思,要不是他们推出了这么一款破手机,他们的风雨智能机和爱华智能机还真不会销量再次增长这么多,就连aia的音乐手机,销量都又增长了不少呢。 If these words were heard by the Apple Corporation R &\; D personnel, does not know really they ashamed and resentful will kill on the computer table. 要是这些话被水果公司的研发人员听见,真不知道他们是不是会羞愤的一头撞死在电脑桌上。 At this time, that side Kirilenko has spread a good news. 在这时候,基里连科那边又传来了一个好消息。 ps: Today be only three, had a schoolmate to undergo the surgery to Bing City, the fourth child wants the entire journey to accompany, tomorrow it is said her wife can come, the fourth child can extricate, excuses me( to be continued......) ps:今天就只有三更了,有个同学到冰城做手术,老四要全程陪着,明天据说她媳妇就可以过来了,老四才能解脱,见谅(未完待续……)
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